Dstillery Audiences

COACHELLA ENTHUSIASTS

Audience Size: 1.9 Million Devices

Explore the Coachella Enthusiasts Audience

Below you'll find more information about the Coachella Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Coachella Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Coachella Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coachella Enthusiasts audience is Winter Holiday Celebrators.

Interest Composition Index
Winter Holiday Celebrators 47.55% 42.83x
Travel Insurance and Safety Researchers 67.56% 31.95x
Christmas Recipe Researchers 34.43% 29.00x
Ikea Enthusiasts 38.02% 26.66x
Dog Lovers 28.46% 25.71x
Comedy Movie and TV Enthusiasts 26.95% 23.21x
Married With Children 25.96% 21.90x
Earth Day Researchers 20.13% 21.52x
Valentines Day With Kids 20.55% 20.53x
Muscle Car Shoppers 34.11% 16.67x
Composition Percentage: The overlap percentage between the Coachella Enthusiasts audience and the Interest attribute.
Index: A comparison of the Coachella Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coachella Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coachella Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.05% 1.37x
LOFT 0.02% 1.30x
Carhartt 0.26% 1.28x
Chicos 0.02% 1.06x
Talbots 0.01% 1.02x
Aeropostale 0.02% 1.00x
Zumiez 0.01% 0.97x
Victoria's Secret 0.03% 0.93x
Hollister 0.01% 0.92x
Gymboree 0.01% 0.91x
Composition Percentage: The overlap percentage between the Coachella Enthusiasts audience and the Location attribute.
Index: A comparison of the Coachella Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coachella Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coachella Enthusiasts audience is thehuntingnews.com.

Website Composition Index
thehuntingnews.com 1.07% 54.41x
newsburst.com 2.53% 53.98x
wonderfeed.com 5.23% 49.58x
sportoport.com 4.42% 49.32x
finallynews.com 27.33% 48.54x
autoreviewhub.com 3.08% 48.08x
idaily.com 1.49% 47.47x
mynewpulse.com 1.93% 46.90x
liquidnews.com 1.24% 45.92x
science-junkies.com 9.81% 45.78x
Composition Percentage: The overlap percentage between the Coachella Enthusiasts audience and the Web attribute.
Index: A comparison of the Coachella Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coachella Enthusiasts audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.14% 24.28x
Military & Law Enforcement 11.28% 12.44x
Muscle Cars 6.05% 12.07x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 43.22% 11.95x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 7.29% 11.26x
Online Games for Kids 0.55% 10.68x
Assorted Topics (Power Trains, Drones, Web Design) 0.11% 10.33x
Conscious Living 1.17% 10.07x
Entertainment & Viral News 21.21% 10.05x
Assorted Topics (Art, Life Hacks, Banking, Humor) 46.87% 10.03x
Composition Percentage: The overlap percentage between the Coachella Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Coachella Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coachella Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male