Dstillery Audiences

COACHELLA ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Coachella Enthusiasts Audience

Below you'll find more information about the Coachella Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Coachella Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Coachella Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coachella Enthusiasts audience is Entrepreneurs.

Interest Composition Index
Entrepreneurs 35.10% 27.13x
Winter Holiday Celebrators 56.30% 26.59x
Travel Insurance and Safety Researchers 54.20% 26.22x
Dog Lovers 19.08% 25.57x
Comedy Fans 39.05% 23.81x
Comedy Movie and TV Enthusiasts 19.25% 21.55x
Ikea Enthusiasts 37.60% 21.51x
Eco-Conscious Consumers 33.14% 19.52x
Christmas Recipe Researchers 50.39% 19.22x
Pet Owners 23.83% 18.94x
Composition Percentage: The overlap percentage between the Coachella Enthusiasts audience and the Interest attribute.
Index: A comparison of the Coachella Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coachella Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coachella Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.05% 1.47x
Dressbarn 0.01% 1.28x
Urban Outfitters 0.02% 1.17x
Gymboree 0.02% 1.12x
Aeropostale 0.01% 1.07x
Buckle 0.01% 1.00x
Chicos 0.01% 0.99x
Express 0.01% 0.97x
Old Navy 0.02% 0.93x
American Eagle Outfitters 0.01% 0.91x
Composition Percentage: The overlap percentage between the Coachella Enthusiasts audience and the Location attribute.
Index: A comparison of the Coachella Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coachella Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coachella Enthusiasts audience is finallynews.com.

Website Composition Index
finallynews.com 8.90% 42.85x
wonderfeed.com 1.84% 42.06x
science-junkies.com 3.19% 42.05x
sportoport.com 1.53% 41.55x
mindfulgazette.com 2.34% 41.52x
economicr.com 2.96% 41.28x
foodfortravel.com 3.95% 40.78x
simpleblitz.com 7.42% 40.08x
forwhatitsearth.com 14.53% 39.91x
shliza.com 3.03% 39.52x
Composition Percentage: The overlap percentage between the Coachella Enthusiasts audience and the Web attribute.
Index: A comparison of the Coachella Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coachella Enthusiasts audience is Muscle Cars.

Content Affinity Composition Index
Muscle Cars 3.00% 11.97x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 37.71% 11.01x
Assorted Topics (Car News, Animals, Viral Media) 0.50% 10.22x
Conscious Living 0.89% 10.05x
Video Content Sites 0.20% 9.71x
Entertainment & Viral News 12.01% 9.52x
Assorted Topics (Conservative News, Politics, Viral Media) 3.68% 9.50x
Live Music 3.75% 9.31x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 4.83% 8.75x
Parenting Blogs 0.67% 8.69x
Composition Percentage: The overlap percentage between the Coachella Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Coachella Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coachella Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male