Dstillery Audiences

COCKTAIL RECIPE RESEARCHERS

Audience Size: 1.5 Million Devices

Explore the Cocktail Recipe Researchers Audience

Below you'll find more information about the Cocktail Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Cocktail Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cocktail Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cocktail Recipe Researchers audience is Holiday Cocktail Researchers.

Interest Composition Index
Holiday Cocktail Researchers 20.52% 45.03x
Online Alcohol Shoppers 31.44% 38.99x
Recipe Researchers 15.18% 37.29x
Healthy Diet Recipe Researchers 15.18% 36.33x
Cooking Show Fans 11.91% 34.35x
Dessert/Sweets Bakers 19.32% 34.08x
Cook at Home Parents 25.02% 33.78x
Healthy Snacks Shoppers 33.10% 33.45x
Home Kitchen Chefs 14.23% 32.64x
Sweet Tooths 35.97% 31.27x
Composition Percentage: The overlap percentage between the Cocktail Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Cocktail Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cocktail Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cocktail Recipe Researchers audience is Express.

Location Composition Index
Express 0.01% 1.43x
Maurices 0.03% 1.31x
Aeropostale 0.01% 1.30x
Old Navy 0.02% 1.30x
American Eagle Outfitters 0.02% 1.27x
Buckle 0.01% 1.21x
Zumiez 0.02% 1.15x
H&M 0.01% 1.10x
Journeys 0.01% 0.84x
Gymboree 0.01% 0.84x
Composition Percentage: The overlap percentage between the Cocktail Recipe Researchers audience and the Location attribute.
Index: A comparison of the Cocktail Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cocktail Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cocktail Recipe Researchers audience is chefsimon.com.

Website Composition Index
chefsimon.com 1.43% 63.54x
drinksmixer.com 1.41% 62.00x
farmwifedrinks.com 2.17% 59.35x
gastronomblog.com 2.39% 58.82x
mixthatdrink.com 5.88% 58.82x
canadiancookingadventures.com 1.04% 55.96x
creative-culinary.com 2.12% 52.33x
thekitchenismyplayground.com 7.67% 51.64x
ducttapeanddenim.com 1.72% 49.42x
savorybitesrecipes.com 1.80% 49.27x
Composition Percentage: The overlap percentage between the Cocktail Recipe Researchers audience and the Web attribute.
Index: A comparison of the Cocktail Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cocktail Recipe Researchers audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 8.91% 30.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.16% 30.35x
Cakes & Sweets 0.39% 25.09x
Quebec Job Seeker Cluster 0.09% 24.62x
Quebec Hunting & Outdoors Cluster 0.22% 23.12x
Quebec Real Estate 0.74% 22.82x
Survival Guides 0.10% 22.50x
French Education 0.69% 19.81x
Canadian Lifestyle 1.68% 19.36x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.27% 18.89x
Composition Percentage: The overlap percentage between the Cocktail Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cocktail Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cocktail Recipe Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female