Explore the Coders & Developers Audience
Below you'll find more information about the Coders & Developers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Coders & Developers audience.
INTERESTS
The Coders & Developers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coders & Developers audience is Open Source Developers.
| Interest | Composition | Index |
| Open Source Developers | 45.28% | 24.83x |
| IT Decision Makers | 34.91% | 23.61x |
| Tech News Enthusiasts | 32.79% | 23.00x |
| Microsoft Friendly Developers | 40.78% | 22.31x |
| Cybersecurity Researchers | 33.90% | 21.84x |
| Laptop Researchers | 33.36% | 20.68x |
| GIS Users | 37.53% | 19.70x |
| Techies | 25.67% | 19.34x |
| Mobile Phone Comparison Shoppers | 27.76% | 18.22x |
| Apple Fans | 29.24% | 18.02x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Interest attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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APPAREL RETAILERS
The Coders & Developers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coders & Developers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.99x |
| Lorna Jane | 0.01% | 1.90x |
| Free People | 0.02% | 1.75x |
| REI | 0.02% | 1.62x |
| Columbia | 0.01% | 1.54x |
| American Apparel | 0.03% | 1.51x |
| Urban Outfitters | 0.05% | 1.44x |
| Saint Laurent Paris | 0.01% | 1.43x |
| The North Face | 0.03% | 1.42x |
| Levi Strauss | 0.01% | 1.39x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Location attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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WEBSITES
The Coders & Developers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coders & Developers audience is bogotobogo.com.
| Website | Composition | Index |
| bogotobogo.com | 2.09% | 101.13x |
| unix.com | 1.21% | 100.18x |
| scotch.io | 1.73% | 96.26x |
| drdobbs.com | 2.16% | 95.33x |
| tutorialspoint.com | 2.13% | 94.97x |
| pythoncentral.io | 1.55% | 93.78x |
| activestate.com | 1.90% | 93.39x |
| java67.com | 2.39% | 89.64x |
| infoq.com | 4.40% | 88.44x |
| teamtreehouse.com | 1.18% | 87.32x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Web attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coders & Developers audience is Data Analysis & Scripting.
| Content Affinity | Composition | Index |
| Data Analysis & Scripting | 33.47% | 26.92x |
| Robotics | 3.22% | 21.15x |
| Data Centers | 8.12% | 20.63x |
| Technology News | 15.54% | 17.78x |
| Data, Analytics & Coding | 10.23% | 17.32x |
| Electrical Engineering | 7.98% | 16.59x |
| Startup Investment | 11.24% | 16.21x |
| Visa & Immigration | 2.12% | 14.29x |
| Environmentally Friendly Cars | 0.13% | 14.14x |
| Routers, Switches & Networking | 16.54% | 13.39x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Content Affinity attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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DEMOGRAPHICS
The Coders & Developers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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