Dstillery Audiences

CODERS & DEVELOPERS

Audience Size: 4 Million Devices

Explore the Coders & Developers Audience

Below you'll find more information about the Coders & Developers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Coders & Developers audience.

Dstillery Crafted Audiences

INTERESTS

The Coders & Developers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coders & Developers audience is Open Source Developers.

Interest Composition Index
Open Source Developers 40.20% 21.75x
IT Decision Makers 31.10% 20.67x
Cybersecurity Researchers 30.22% 20.25x
Laptop Researchers 28.30% 19.02x
Tech News Enthusiasts 25.38% 19.01x
Microsoft Friendly Developers 36.53% 18.81x
High End TV Shoppers 27.92% 18.51x
Camera Review Readers 26.22% 18.45x
Mobile Phone Comparison Shoppers 26.49% 17.97x
GIS Users 31.14% 17.76x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Interest attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coders & Developers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coders & Developers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.14x
Carhartt 0.10% 1.05x
Mens Wearhouse 0.01% 1.03x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Location attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coders & Developers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coders & Developers audience is infoq.com.

Website Composition Index
infoq.com 2.24% 47.11x
bogotobogo.com 1.30% 46.72x
codementor.io 2.81% 46.04x
techbeacon.com 1.16% 43.26x
sqlshack.com 1.77% 42.10x
phoronix.com 3.08% 41.12x
howtodoinjava.com 1.36% 40.13x
kdnuggets.com 2.11% 39.88x
sanfoundry.com 2.34% 38.29x
dreamincode.net 1.73% 38.14x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Web attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coders & Developers audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 17.42% 23.11x
Robotics 1.02% 22.00x
Data Centers 2.46% 19.32x
Electrical Engineering 2.71% 18.26x
Drawing & Animation 0.08% 15.89x
Barcode Site & App Users 0.03% 15.59x
Visa & Immigration 0.75% 15.15x
Startup Investment 4.73% 14.89x
Data, Analytics & Coding 6.24% 13.42x
Technology News 23.56% 13.22x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Content Affinity attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coders & Developers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male