Explore the Coders & Developers Audience
Below you'll find more information about the Coders & Developers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Coders & Developers audience.
INTERESTS
The Coders & Developers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coders & Developers audience is Open Source Developers.
| Interest | Composition | Index |
| Open Source Developers | 45.14% | 27.93x |
| IT Decision Makers | 34.29% | 26.96x |
| Cybersecurity Researchers | 34.42% | 26.09x |
| Tech News Enthusiasts | 30.46% | 25.54x |
| Microsoft Friendly Developers | 41.34% | 25.46x |
| Laptop Researchers | 31.36% | 24.64x |
| Camera Review Readers | 29.38% | 24.14x |
| GIS Users | 34.49% | 24.11x |
| High End TV Shoppers | 30.01% | 22.85x |
| Apple Fans | 30.56% | 22.82x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Interest attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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APPAREL RETAILERS
The Coders & Developers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coders & Developers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.06x |
| Club Monaco | 0.02% | 1.78x |
| Ann Taylor | 0.02% | 1.78x |
| American Apparel | 0.03% | 1.67x |
| Madewell | 0.01% | 1.64x |
| REI | 0.01% | 1.59x |
| Columbia | 0.01% | 1.54x |
| Zara | 0.02% | 1.50x |
| The North Face | 0.02% | 1.48x |
| Free People | 0.02% | 1.47x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Location attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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WEBSITES
The Coders & Developers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coders & Developers audience is bogotobogo.com.
| Website | Composition | Index |
| bogotobogo.com | 2.10% | 74.81x |
| activestate.com | 1.87% | 70.38x |
| codeproject.com | 2.30% | 67.49x |
| leetcode.com | 1.82% | 66.94x |
| dzone.com | 2.27% | 66.31x |
| java67.com | 3.73% | 64.00x |
| jboss.org | 1.10% | 62.20x |
| dbader.org | 1.43% | 61.68x |
| javaworld.com | 1.44% | 59.52x |
| codeship.com | 1.20% | 59.32x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Web attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coders & Developers audience is Data Analysis & Scripting.
| Content Affinity | Composition | Index |
| Data Analysis & Scripting | 24.11% | 22.98x |
| Robotics | 1.76% | 20.16x |
| Data Centers | 4.01% | 18.41x |
| Electrical Engineering | 4.49% | 15.15x |
| Startup Investment | 7.51% | 14.65x |
| Technology News | 22.17% | 14.64x |
| Environmentally Friendly Cars | 0.07% | 14.54x |
| Visa & Immigration | 1.29% | 13.77x |
| Work Productivity | 2.06% | 12.52x |
| Data, Analytics & Coding | 9.28% | 12.17x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Content Affinity attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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DEMOGRAPHICS
The Coders & Developers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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