Dstillery Audiences

CODERS & DEVELOPERS

Audience Size: 5.9 Million Devices

Explore the Coders & Developers Audience

Below you'll find more information about the Coders & Developers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Coders & Developers audience.

Dstillery Crafted Audiences

INTERESTS

The Coders & Developers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coders & Developers audience is Open Source Developers.

Interest Composition Index
Open Source Developers 42.52% 20.29x
Cybersecurity Researchers 33.91% 18.95x
IT Decision Makers 36.74% 18.56x
Microsoft Friendly Developers 38.57% 18.05x
Tech News Enthusiasts 31.19% 17.80x
Laptop Researchers 32.18% 16.93x
High End TV Shoppers 30.59% 16.90x
Camera Review Readers 31.51% 16.88x
Virtual Reality Enthusiasts 30.98% 16.84x
Mobile Phone Comparison Shoppers 29.65% 16.56x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Interest attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coders & Developers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coders & Developers audience is REI.

Location Composition Index
REI 0.02% 1.80x
Madewell 0.02% 1.43x
Zara 0.02% 1.43x
Urban Outfitters 0.04% 1.41x
Armani 0.02% 1.38x
American Apparel 0.02% 1.38x
Uniqlo 0.01% 1.35x
The North Face 0.02% 1.31x
Lululemon 0.04% 1.30x
Gap 0.07% 1.25x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Location attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coders & Developers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coders & Developers audience is bogotobogo.com.

Website Composition Index
bogotobogo.com 1.00% 38.90x
howtodoinjava.com 1.07% 36.91x
mkyong.com 1.66% 36.35x
infoq.com 2.51% 36.34x
codementor.io 3.29% 35.45x
learnpython.org 1.13% 34.51x
java67.com 2.00% 34.42x
phoronix.com 2.30% 34.08x
techbeacon.com 1.41% 33.25x
unix.com 1.04% 32.45x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Web attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coders & Developers audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 17.50% 19.92x
Robotics 1.24% 17.32x
Data Centers 2.91% 15.76x
Electrical Engineering 3.19% 13.87x
Startup Investment 5.34% 12.70x
Environmentally Friendly Cars 0.04% 12.60x
Technology News 21.51% 12.03x
Visa & Immigration 0.87% 11.62x
Data, Analytics & Coding 7.22% 11.06x
Work Productivity 1.56% 10.32x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Content Affinity attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coders & Developers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male