Dstillery Audiences

CODERS & DEVELOPERS

Audience Size: 2.9 Million Devices

Explore the Coders & Developers Audience

Below you'll find more information about the Coders & Developers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Coders & Developers audience.

Dstillery Crafted Audiences

INTERESTS

The Coders & Developers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coders & Developers audience is Open Source Developers.

Interest Composition Index
Open Source Developers 45.14% 27.93x
IT Decision Makers 34.29% 26.96x
Cybersecurity Researchers 34.42% 26.09x
Tech News Enthusiasts 30.46% 25.54x
Microsoft Friendly Developers 41.34% 25.46x
Laptop Researchers 31.36% 24.64x
Camera Review Readers 29.38% 24.14x
GIS Users 34.49% 24.11x
High End TV Shoppers 30.01% 22.85x
Apple Fans 30.56% 22.82x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Interest attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coders & Developers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coders & Developers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.06x
Club Monaco 0.02% 1.78x
Ann Taylor 0.02% 1.78x
American Apparel 0.03% 1.67x
Madewell 0.01% 1.64x
REI 0.01% 1.59x
Columbia 0.01% 1.54x
Zara 0.02% 1.50x
The North Face 0.02% 1.48x
Free People 0.02% 1.47x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Location attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coders & Developers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coders & Developers audience is bogotobogo.com.

Website Composition Index
bogotobogo.com 2.10% 74.81x
activestate.com 1.87% 70.38x
codeproject.com 2.30% 67.49x
leetcode.com 1.82% 66.94x
dzone.com 2.27% 66.31x
java67.com 3.73% 64.00x
jboss.org 1.10% 62.20x
dbader.org 1.43% 61.68x
javaworld.com 1.44% 59.52x
codeship.com 1.20% 59.32x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Web attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coders & Developers audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 24.11% 22.98x
Robotics 1.76% 20.16x
Data Centers 4.01% 18.41x
Electrical Engineering 4.49% 15.15x
Startup Investment 7.51% 14.65x
Technology News 22.17% 14.64x
Environmentally Friendly Cars 0.07% 14.54x
Visa & Immigration 1.29% 13.77x
Work Productivity 2.06% 12.52x
Data, Analytics & Coding 9.28% 12.17x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Content Affinity attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coders & Developers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male