Dstillery Audiences

CODERS & DEVELOPERS

Audience Size: 2.7 Million Devices

Explore the Coders & Developers Audience

Below you'll find more information about the Coders & Developers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Coders & Developers audience.

Dstillery Crafted Audiences

INTERESTS

The Coders & Developers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coders & Developers audience is Open Source Developers.

Interest Composition Index
Open Source Developers 44.54% 40.67x
IT Decision Makers 35.12% 38.89x
Microsoft Friendly Developers 40.51% 38.46x
Tech News Enthusiasts 30.67% 37.63x
Cybersecurity Researchers 33.46% 37.42x
GIS Users 35.71% 34.92x
Laptop Researchers 32.09% 34.11x
Camera Review Readers 29.06% 33.83x
Techies 23.67% 32.54x
Mobile Phone Comparison Shoppers 26.04% 31.71x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Interest attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coders & Developers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coders & Developers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.09x
Patagonia 0.03% 1.93x
Bonobos 0.09% 1.74x
REI 0.02% 1.60x
Uniqlo 0.03% 1.53x
Johnston and Murphy 0.18% 1.45x
Jos A. Bank Clothiers 0.38% 1.44x
Madewell 0.04% 1.44x
Free People 0.03% 1.40x
J. Crew 0.08% 1.39x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Location attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coders & Developers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coders & Developers audience is codeguru.com.

Website Composition Index
codeguru.com 1.62% 96.08x
bogotobogo.com 2.41% 92.49x
visualstudiomagazine.com 1.60% 90.72x
dzone.com 6.50% 89.49x
tutorialspoint.com 1.62% 88.42x
drdobbs.com 2.21% 87.04x
thenewstack.io 1.88% 86.11x
sqlservercentral.com 1.28% 85.68x
activestate.com 2.14% 84.89x
codeproject.com 4.41% 84.25x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Web attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coders & Developers audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 30.04% 29.90x
Robotics 2.92% 25.02x
Data Centers 6.65% 23.97x
Technology News 23.09% 19.82x
Electrical Engineering 6.83% 19.10x
Startup Investment 11.14% 17.33x
Visa & Immigration 1.88% 16.68x
Work Productivity 3.26% 15.79x
Environmentally Friendly Cars 0.12% 15.76x
Data, Analytics & Coding 11.51% 15.03x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Content Affinity attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coders & Developers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male