Explore the Coders & Developers Audience
Below you'll find more information about the Coders & Developers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Coders & Developers audience.
INTERESTS
The Coders & Developers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coders & Developers audience is Open Source Developers.
| Interest | Composition | Index |
| Open Source Developers | 45.06% | 27.82x |
| IT Decision Makers | 36.38% | 26.89x |
| Cybersecurity Researchers | 35.86% | 25.83x |
| Tech News Enthusiasts | 32.99% | 25.80x |
| Microsoft Friendly Developers | 41.92% | 25.30x |
| GIS Users | 34.67% | 24.50x |
| Laptop Researchers | 32.83% | 24.48x |
| Camera Review Readers | 30.72% | 24.29x |
| Techies | 28.12% | 22.65x |
| Virtual Reality Enthusiasts | 32.04% | 22.59x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Interest attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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APPAREL RETAILERS
The Coders & Developers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coders & Developers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.22x |
| Bonobos | 0.13% | 1.87x |
| REI | 0.03% | 1.66x |
| Topshop | 0.03% | 1.64x |
| Patagonia | 0.02% | 1.61x |
| Intermix | 0.01% | 1.60x |
| Jos A. Bank Clothiers | 0.32% | 1.41x |
| Club Monaco | 0.01% | 1.35x |
| Madewell | 0.03% | 1.31x |
| Mens Wearhouse | 0.49% | 1.28x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Location attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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WEBSITES
The Coders & Developers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coders & Developers audience is dzone.com.
| Website | Composition | Index |
| dzone.com | 2.97% | 59.22x |
| drdobbs.com | 1.16% | 58.70x |
| bogotobogo.com | 1.51% | 58.64x |
| codeproject.com | 2.87% | 55.30x |
| activestate.com | 1.38% | 54.73x |
| phoronix.com | 2.22% | 51.72x |
| infoq.com | 3.21% | 51.11x |
| sdtimes.com | 1.29% | 50.91x |
| dbader.org | 1.03% | 50.23x |
| java67.com | 2.32% | 49.97x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Web attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coders & Developers audience is Data Analysis & Scripting.
| Content Affinity | Composition | Index |
| Data Analysis & Scripting | 22.72% | 22.07x |
| Robotics | 2.06% | 19.01x |
| Data Centers | 4.55% | 17.75x |
| Electrical Engineering | 4.97% | 14.29x |
| Technology News | 22.14% | 14.22x |
| Startup Investment | 8.51% | 13.71x |
| Environmentally Friendly Cars | 0.08% | 12.99x |
| Visa & Immigration | 1.41% | 12.83x |
| Work Productivity | 2.36% | 12.55x |
| Data, Analytics & Coding | 9.64% | 11.66x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Content Affinity attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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DEMOGRAPHICS
The Coders & Developers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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