Explore the Coders & Developers Audience
Below you'll find more information about the Coders & Developers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Coders & Developers audience.
INTERESTS
The Coders & Developers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coders & Developers audience is Open Source Developers.
| Interest | Composition | Index |
| Open Source Developers | 40.20% | 21.75x |
| IT Decision Makers | 31.10% | 20.67x |
| Cybersecurity Researchers | 30.22% | 20.25x |
| Laptop Researchers | 28.30% | 19.02x |
| Tech News Enthusiasts | 25.38% | 19.01x |
| Microsoft Friendly Developers | 36.53% | 18.81x |
| High End TV Shoppers | 27.92% | 18.51x |
| Camera Review Readers | 26.22% | 18.45x |
| Mobile Phone Comparison Shoppers | 26.49% | 17.97x |
| GIS Users | 31.14% | 17.76x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Interest attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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APPAREL RETAILERS
The Coders & Developers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coders & Developers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.14x |
| Carhartt | 0.10% | 1.05x |
| Mens Wearhouse | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Location attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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WEBSITES
The Coders & Developers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coders & Developers audience is infoq.com.
| Website | Composition | Index |
| infoq.com | 2.24% | 47.11x |
| bogotobogo.com | 1.30% | 46.72x |
| codementor.io | 2.81% | 46.04x |
| techbeacon.com | 1.16% | 43.26x |
| sqlshack.com | 1.77% | 42.10x |
| phoronix.com | 3.08% | 41.12x |
| howtodoinjava.com | 1.36% | 40.13x |
| kdnuggets.com | 2.11% | 39.88x |
| sanfoundry.com | 2.34% | 38.29x |
| dreamincode.net | 1.73% | 38.14x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Web attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coders & Developers audience is Data Analysis & Scripting.
| Content Affinity | Composition | Index |
| Data Analysis & Scripting | 17.42% | 23.11x |
| Robotics | 1.02% | 22.00x |
| Data Centers | 2.46% | 19.32x |
| Electrical Engineering | 2.71% | 18.26x |
| Drawing & Animation | 0.08% | 15.89x |
| Barcode Site & App Users | 0.03% | 15.59x |
| Visa & Immigration | 0.75% | 15.15x |
| Startup Investment | 4.73% | 14.89x |
| Data, Analytics & Coding | 6.24% | 13.42x |
| Technology News | 23.56% | 13.22x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Content Affinity attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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DEMOGRAPHICS
The Coders & Developers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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