Explore the Coders & Developers Audience
Below you'll find more information about the Coders & Developers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Coders & Developers audience.
INTERESTS
The Coders & Developers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coders & Developers audience is Open Source Developers.
| Interest | Composition | Index |
| Open Source Developers | 44.54% | 40.67x |
| IT Decision Makers | 35.12% | 38.89x |
| Microsoft Friendly Developers | 40.51% | 38.46x |
| Tech News Enthusiasts | 30.67% | 37.63x |
| Cybersecurity Researchers | 33.46% | 37.42x |
| GIS Users | 35.71% | 34.92x |
| Laptop Researchers | 32.09% | 34.11x |
| Camera Review Readers | 29.06% | 33.83x |
| Techies | 23.67% | 32.54x |
| Mobile Phone Comparison Shoppers | 26.04% | 31.71x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Interest attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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APPAREL RETAILERS
The Coders & Developers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coders & Developers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.09x |
| Patagonia | 0.03% | 1.93x |
| Bonobos | 0.09% | 1.74x |
| REI | 0.02% | 1.60x |
| Uniqlo | 0.03% | 1.53x |
| Johnston and Murphy | 0.18% | 1.45x |
| Jos A. Bank Clothiers | 0.38% | 1.44x |
| Madewell | 0.04% | 1.44x |
| Free People | 0.03% | 1.40x |
| J. Crew | 0.08% | 1.39x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Location attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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WEBSITES
The Coders & Developers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coders & Developers audience is codeguru.com.
| Website | Composition | Index |
| codeguru.com | 1.62% | 96.08x |
| bogotobogo.com | 2.41% | 92.49x |
| visualstudiomagazine.com | 1.60% | 90.72x |
| dzone.com | 6.50% | 89.49x |
| tutorialspoint.com | 1.62% | 88.42x |
| drdobbs.com | 2.21% | 87.04x |
| thenewstack.io | 1.88% | 86.11x |
| sqlservercentral.com | 1.28% | 85.68x |
| activestate.com | 2.14% | 84.89x |
| codeproject.com | 4.41% | 84.25x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Web attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coders & Developers audience is Data Analysis & Scripting.
| Content Affinity | Composition | Index |
| Data Analysis & Scripting | 30.04% | 29.90x |
| Robotics | 2.92% | 25.02x |
| Data Centers | 6.65% | 23.97x |
| Technology News | 23.09% | 19.82x |
| Electrical Engineering | 6.83% | 19.10x |
| Startup Investment | 11.14% | 17.33x |
| Visa & Immigration | 1.88% | 16.68x |
| Work Productivity | 3.26% | 15.79x |
| Environmentally Friendly Cars | 0.12% | 15.76x |
| Data, Analytics & Coding | 11.51% | 15.03x |
Composition Percentage:
The overlap percentage between the Coders & Developers audience and the Content Affinity attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
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DEMOGRAPHICS
The Coders & Developers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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