Dstillery Audiences

CODERS & DEVELOPERS

Audience Size: 4.1 Million Devices

Explore the Coders & Developers Audience

Below you'll find more information about the Coders & Developers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Coders & Developers audience.

Dstillery Crafted Audiences

INTERESTS

The Coders & Developers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coders & Developers audience is Open Source Developers.

Interest Composition Index
Open Source Developers 45.06% 27.82x
IT Decision Makers 36.38% 26.89x
Cybersecurity Researchers 35.86% 25.83x
Tech News Enthusiasts 32.99% 25.80x
Microsoft Friendly Developers 41.92% 25.30x
GIS Users 34.67% 24.50x
Laptop Researchers 32.83% 24.48x
Camera Review Readers 30.72% 24.29x
Techies 28.12% 22.65x
Virtual Reality Enthusiasts 32.04% 22.59x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Interest attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coders & Developers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coders & Developers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.22x
Bonobos 0.13% 1.87x
REI 0.03% 1.66x
Topshop 0.03% 1.64x
Patagonia 0.02% 1.61x
Intermix 0.01% 1.60x
Jos A. Bank Clothiers 0.32% 1.41x
Club Monaco 0.01% 1.35x
Madewell 0.03% 1.31x
Mens Wearhouse 0.49% 1.28x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Location attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coders & Developers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coders & Developers audience is dzone.com.

Website Composition Index
dzone.com 2.97% 59.22x
drdobbs.com 1.16% 58.70x
bogotobogo.com 1.51% 58.64x
codeproject.com 2.87% 55.30x
activestate.com 1.38% 54.73x
phoronix.com 2.22% 51.72x
infoq.com 3.21% 51.11x
sdtimes.com 1.29% 50.91x
dbader.org 1.03% 50.23x
java67.com 2.32% 49.97x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Web attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coders & Developers audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 22.72% 22.07x
Robotics 2.06% 19.01x
Data Centers 4.55% 17.75x
Electrical Engineering 4.97% 14.29x
Technology News 22.14% 14.22x
Startup Investment 8.51% 13.71x
Environmentally Friendly Cars 0.08% 12.99x
Visa & Immigration 1.41% 12.83x
Work Productivity 2.36% 12.55x
Data, Analytics & Coding 9.64% 11.66x
Composition Percentage: The overlap percentage between the Coders & Developers audience and the Content Affinity attribute.
Index: A comparison of the Coders & Developers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coders & Developers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male