Dstillery Audiences

COFFEE LOVERS

Audience Size: 2.5 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 39.93% 50.43x
Nashville Activity Researchers 37.45% 46.90x
Ice Cream Shoppers 37.27% 45.94x
Budget Grocery Shoppers 33.32% 44.77x
Trendy Shoe Shoppers 37.13% 42.57x
Diner and Ice Cream Lovers 39.80% 42.45x
Bargain Shopping Researchers 31.35% 42.09x
Retired Health Insurance Researchers 30.83% 41.52x
Chocolate Lovers 38.82% 41.34x
Retired Assisted Living Shoppers 33.12% 41.15x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.95x
LL Bean 0.02% 1.72x
Jos A. Bank Clothiers 0.51% 1.65x
Bonobos 0.10% 1.63x
Mens Wearhouse 0.72% 1.44x
Johnston and Murphy 0.21% 1.43x
Ralph Lauren 0.03% 1.43x
White House Black Market 0.32% 1.36x
Ann Taylor 0.04% 1.35x
Express Outlets 0.01% 1.34x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 1.86% 69.57x
modells.com 2.10% 64.28x
elfcosmetics.com 1.25% 57.21x
cityofchicago.org 1.83% 56.38x
secretmenus.com 1.61% 56.04x
charlotterusse.com 2.70% 55.54x
gnc.com 1.89% 54.20x
camelbackresort.com 1.01% 54.20x
yankeecandle.com 2.64% 53.59x
plannedparenthood.org 1.79% 53.51x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 1.14% 43.80x
Washington D.C. Hotels 0.03% 29.80x
As Seen On TV Products 0.15% 21.89x
South Carolina Travel 0.45% 21.74x
Food Cluster 5.99% 21.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.32% 21.36x
Higher-End Fashion Brands 2.27% 21.34x
Low Budget Shoppers 2.48% 20.26x
ISPs & Local Services 0.10% 18.79x
Holiday Gifts 1.19% 18.10x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female