Dstillery Audiences

COFFEE LOVERS

Audience Size: 2.7 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 38.55% 114.13x
Pet Boarding and Sitter Researchers 40.78% 111.46x
Orlando Activities Researchers 35.75% 107.78x
Auto Insurance Shoppers 36.87% 107.25x
Mailing & Shipping Shoppers 33.52% 102.92x
Retired Assisted Living Shoppers 40.78% 99.44x
Nashville Activity Researchers 28.49% 98.42x
Retired Health Insurance Researchers 39.11% 98.24x
Tax Filers 36.31% 95.57x
Career Focused Individuals 34.64% 94.66x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.64x
Carhartt 0.28% 1.62x
Dressbarn 0.01% 1.53x
Chicos 0.01% 1.23x
Mens Wearhouse 0.01% 1.17x
Victoria's Secret 0.01% 1.14x
The Childrens Place 0.01% 1.11x
Journeys 0.01% 1.10x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is dunkindonuts.com.

Website Composition Index
dunkindonuts.com 3.19% 37.01x
thebige.com 1.35% 34.31x
bobstores.com 1.45% 32.94x
nationalgridus.com 3.78% 28.44x
christmastreeshops.com 2.82% 27.95x
boston-discovery-guide.com 1.00% 27.27x
haircuttery.com 1.38% 25.13x
patriots.com 1.19% 25.03x
massaudubon.org 1.13% 24.55x
poconomountains.com 1.53% 24.36x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.15% 40.65x
New Hampshire News 8.38% 27.94x
Medical Diagnostics 11.17% 27.35x
Travel Adventure 8.38% 27.01x
Cruise Vacations 10.06% 26.64x
Ireland Cluster 8.38% 25.32x
Finance & Accounting Cluster 13.97% 25.25x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 8.38% 24.93x
People Search 17.88% 24.87x
Health Issues Cluster 9.50% 23.86x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female