Explore the Coffee Lovers Audience
Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Coffee Lovers audience.
INTERESTS
The Coffee Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 44.64% | 26.12x |
| Ice Cream Shoppers | 38.29% | 24.34x |
| Nashville Activity Researchers | 41.83% | 23.97x |
| Pet Boarding and Sitter Researchers | 47.95% | 23.32x |
| Budget Grocery Shoppers | 40.87% | 23.27x |
| Bargain Shopping Researchers | 39.35% | 23.25x |
| Heart Surgery Researchers | 36.03% | 22.72x |
| Gift Card Researchers | 44.33% | 22.58x |
| Retired Assisted Living Shoppers | 40.90% | 22.51x |
| Diner and Ice Cream Lovers | 40.34% | 22.48x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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APPAREL RETAILERS
The Coffee Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.01% | 1.31x |
| Talbots | 0.03% | 1.29x |
| Armani | 0.02% | 1.29x |
| Old Navy | 0.08% | 1.24x |
| LOFT | 0.06% | 1.19x |
| Jos A. Bank Clothiers | 0.04% | 1.18x |
| REI | 0.01% | 1.17x |
| Uniqlo | 0.01% | 1.17x |
| Ann Taylor | 0.01% | 1.15x |
| Dressbarn | 0.03% | 1.14x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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WEBSITES
The Coffee Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coffee Lovers audience is toysrus.com.
| Website | Composition | Index |
| toysrus.com | 1.99% | 28.43x |
| homemetry.com | 2.06% | 27.14x |
| bobstores.com | 2.22% | 27.05x |
| vitaminshoppe.com | 1.50% | 26.95x |
| dunkindonuts.com | 4.14% | 26.64x |
| enterprise.com | 1.71% | 26.47x |
| tbo.com | 1.38% | 25.97x |
| baskinrobbins.com | 1.33% | 23.97x |
| xojane.com | 1.26% | 23.91x |
| helpguide.org | 1.61% | 23.88x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.31% | 29.74x |
| ISPs & Local Services | 0.02% | 18.44x |
| Food Cluster | 2.19% | 15.92x |
| As Seen On TV Products | 0.04% | 15.60x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.15% | 14.80x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 14.68x |
| Illinois | 3.36% | 13.78x |
| Home Improvement Contractor | 0.45% | 13.09x |
| Upstate New York State Athletics | 0.18% | 13.04x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.55% | 12.99x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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DEMOGRAPHICS
The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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