Dstillery Audiences

COFFEE LOVERS

Audience Size: 2.1 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 27.98% 33.69x
Auto Insurance Shoppers 31.91% 31.13x
Online Health Researchers 27.44% 30.64x
Boston Trip Planners 28.86% 30.28x
Home Custom Bedroom Decorators 23.54% 29.46x
Custom Home Lighting Shoppers 23.54% 29.46x
Breast Cancer Fund Raisers 28.26% 29.17x
Cholesterol Researchers 25.41% 29.07x
Joint Pain Health Care Professionals 26.09% 28.72x
Heartburn Sufferers 26.86% 28.49x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.74x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is nationalgridus.com.

Website Composition Index
nationalgridus.com 1.27% 53.56x
wegmans.com 1.72% 41.32x
tapinto.net 1.44% 40.07x
bk.com 3.63% 40.01x
starbucks.com 1.48% 36.18x
culvers.com 1.70% 32.76x
rehold.com 1.02% 30.95x
nyandcompany.com 1.50% 30.64x
planetfitness.com 1.86% 29.86x
midhudsonnews.com 2.16% 29.80x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Illinois.

Content Affinity Composition Index
Illinois 0.40% 24.94x
Upstate New York State Athletics 0.05% 18.38x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.12% 18.28x
Horse Racing 0.58% 17.71x
Food Cluster 0.14% 17.70x
Vitamin Shoppers 0.32% 17.69x
Online Games 4.53% 17.69x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.10% 17.53x
Hudson Valley New York Media 8.99% 17.09x
Mid-Atlantic Beaches 0.11% 16.87x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female