Dstillery Audiences

COFFEE LOVERS

Audience Size: 2.8 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 41.22% 56.05x
Nashville Activity Researchers 38.98% 52.79x
Budget Grocery Shoppers 34.51% 49.62x
Ice Cream Shoppers 39.93% 49.26x
Trendy Shoe Shoppers 39.01% 48.20x
Retired Health Insurance Researchers 31.89% 46.21x
Bargain Shopping Researchers 32.34% 46.19x
Chocolate Lovers 41.24% 45.75x
Retired Assisted Living Shoppers 34.35% 45.74x
Home Custom Bedroom Decorators 32.44% 45.32x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.88x
Bonobos 0.05% 1.60x
Jos A. Bank Clothiers 0.38% 1.57x
Uniqlo 0.02% 1.56x
Johnston and Murphy 0.11% 1.52x
Supreme 0.02% 1.47x
Patagonia 0.02% 1.44x
Mens Wearhouse 0.55% 1.39x
Talbots 0.05% 1.38x
Gap 0.06% 1.36x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 2.09% 61.70x
modells.com 2.30% 56.65x
elfcosmetics.com 1.39% 50.24x
cityofchicago.org 2.04% 50.16x
secretmenus.com 1.75% 49.88x
dunkinbrands.com 1.38% 48.37x
charlotterusse.com 3.05% 48.30x
massrealty.com 1.01% 48.18x
gnc.com 2.10% 48.02x
plannedparenthood.org 1.99% 47.24x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 1.28% 45.77x
Washington D.C. Hotels 0.04% 29.72x
As Seen On TV Products 0.16% 23.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.35% 23.03x
Higher-End Fashion Brands 2.67% 22.76x
South Carolina Travel 0.49% 22.56x
Food Cluster 6.20% 22.54x
Low Budget Shoppers 2.77% 20.89x
ISPs & Local Services 0.10% 19.27x
Toys Shopping 6.63% 19.01x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female