Dstillery Audiences

COFFEE LOVERS

Audience Size: 3.2 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 36.91% 29.77x
Pet Boarding and Sitter Researchers 35.26% 27.42x
Gift Card Researchers 35.50% 26.64x
Auto Insurance Shoppers 33.77% 26.15x
Nashville Activity Researchers 31.53% 25.71x
Ice Cream Shoppers 35.54% 25.67x
Bargain Shopping Researchers 32.73% 25.40x
Drug Store Shoppers 35.44% 25.32x
Heartburn Sufferers 31.43% 25.30x
Home Custom Bedroom Decorators 30.28% 25.19x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.24x
Carhartt 0.13% 0.81x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is dunkindonuts.com.

Website Composition Index
dunkindonuts.com 3.61% 38.83x
bobstores.com 1.77% 35.17x
jordans.com 1.15% 35.14x
thebige.com 1.50% 34.91x
christmastreeshops.com 3.13% 29.00x
boston-discovery-guide.com 1.21% 28.74x
nationalgridus.com 4.28% 28.40x
chipotle.com 2.19% 28.07x
haircuttery.com 1.59% 26.22x
nyra.com 1.08% 26.14x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.18% 42.38x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 20.70x
Food Cluster 1.31% 19.09x
Illinois 2.62% 17.94x
Upstate New York State Athletics 0.14% 17.34x
Illinois Education 0.45% 16.18x
Environmentally Friendly Cars 0.03% 15.41x
Online Games 5.00% 15.24x
Vitamin Shoppers 1.92% 15.19x
New England & Ivy League Sports 1.86% 15.06x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female