Dstillery Audiences

COFFEE LOVERS

Audience Size: 3 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 42.40% 24.55x
Chocolate Lovers 44.47% 23.58x
Budget Grocery Shoppers 36.61% 23.44x
Drug Store Shoppers 38.30% 23.30x
Recreational Sports Participants 41.04% 23.20x
Retired Assisted Living Shoppers 34.33% 23.16x
Mailing & Shipping Shoppers 38.13% 22.83x
Joint Pain Health Care Professionals 40.25% 22.83x
Bargain Shopping Researchers 32.95% 22.35x
Auto Insurance Shoppers 36.39% 22.25x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.13x
Intermix 0.01% 1.59x
Express Outlets 0.00% 1.53x
Supreme 0.00% 1.44x
Talbots 0.06% 1.40x
Hugo Boss 0.02% 1.36x
American Apparel 0.03% 1.26x
Victoria's Secret 0.09% 1.26x
Ann Taylor 0.02% 1.24x
Lululemon 0.05% 1.23x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 2.99% 63.73x
dunkindonuts.com 8.75% 62.91x
dunkinbrands.com 1.32% 60.59x
ihop.com 1.02% 59.61x
bidmc.org 1.04% 57.30x
modells.com 3.11% 55.88x
neutrogena.com 1.11% 53.38x
rockettes.com 1.27% 53.15x
coach.com 1.23% 51.43x
secretmenus.com 2.33% 49.80x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.66% 35.40x
Washington D.C. Hotels 0.05% 19.15x
Higher-End Fashion Brands 3.64% 16.96x
Food Cluster 6.75% 16.84x
South Carolina Travel 0.66% 15.87x
As Seen On TV Products 0.18% 15.78x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.41% 15.54x
Online Games 3.01% 14.22x
Low Budget Shoppers 3.43% 14.02x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.25% 13.67x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female