Dstillery Audiences

COFFEE LOVERS

Audience Size: 3 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 43.02% 28.49x
Nashville Activity Researchers 42.74% 26.08x
Ice Cream Shoppers 42.57% 24.60x
Trendy Shoe Shoppers 41.88% 24.38x
Bargain Shopping Researchers 33.53% 23.49x
Retired Health Insurance Researchers 33.99% 23.38x
Budget Grocery Shoppers 39.33% 23.27x
Joint Pain Health Care Professionals 40.15% 23.27x
Chocolate Lovers 43.93% 23.26x
Drug Store Shoppers 40.64% 22.90x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.18x
Ann Taylor 0.05% 1.91x
Uniqlo 0.03% 1.82x
Zara 0.05% 1.65x
Talbots 0.09% 1.54x
Express Outlets 0.01% 1.53x
Tommy Bahama 0.04% 1.48x
Gymboree 0.05% 1.45x
Intermix 0.01% 1.44x
Armani 0.03% 1.43x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 2.44% 75.73x
modells.com 2.60% 68.09x
dunkindonuts.com 7.75% 67.30x
rockettes.com 1.07% 64.66x
dunkinbrands.com 1.29% 61.52x
coach.com 1.01% 61.11x
cityofchicago.org 2.35% 60.85x
secretmenus.com 1.96% 59.92x
elfcosmetics.com 1.61% 59.61x
toofaced.com 1.09% 59.56x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 1.39% 35.12x
Washington D.C. Hotels 0.04% 19.85x
As Seen On TV Products 0.17% 18.50x
Higher-End Fashion Brands 3.09% 17.86x
Food Cluster 6.37% 17.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.37% 17.26x
South Carolina Travel 0.59% 17.22x
Holiday Gifts 1.34% 14.87x
Low Budget Shoppers 3.21% 14.63x
Toys Shopping 7.22% 14.34x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female