Explore the Coffee Lovers Audience
Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Coffee Lovers audience.
INTERESTS
The Coffee Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 26.68% | 31.54x |
| Boston Trip Planners | 29.37% | 30.51x |
| Online Health Researchers | 28.19% | 30.05x |
| Auto Insurance Shoppers | 31.81% | 29.56x |
| Breast Cancer Fund Raisers | 27.97% | 29.31x |
| Cholesterol Researchers | 25.79% | 28.95x |
| Home Custom Bedroom Decorators | 22.42% | 28.81x |
| Custom Home Lighting Shoppers | 22.42% | 28.81x |
| Medical Advice Researchers | 25.67% | 27.65x |
| Tax Filers | 32.77% | 27.20x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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APPAREL RETAILERS
The Coffee Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.52x |
| Talbots | 0.02% | 1.51x |
| J. Crew | 0.01% | 1.36x |
| Eddie Bauer | 0.01% | 1.35x |
| Gap | 0.02% | 1.30x |
| Gymboree | 0.02% | 1.19x |
| Lane Bryant | 0.02% | 1.15x |
| Mens Wearhouse | 0.03% | 1.15x |
| Old Navy | 0.04% | 1.13x |
| Hollister | 0.01% | 1.10x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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WEBSITES
The Coffee Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coffee Lovers audience is myrecordjournal.com.
| Website | Composition | Index |
| myrecordjournal.com | 1.00% | 29.39x |
| healthnfitness.net | 2.26% | 28.87x |
| wbng.com | 7.29% | 28.54x |
| midhudsonnews.com | 2.06% | 27.41x |
| paweatheraction.com | 2.66% | 27.35x |
| rep-am.com | 1.73% | 27.07x |
| cvs.com | 5.73% | 25.66x |
| rimonthly.com | 1.11% | 24.75x |
| concordmonitor.com | 2.22% | 24.51x |
| universalhub.com | 1.46% | 24.28x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coffee Lovers audience is Custom Gifts.
| Content Affinity | Composition | Index |
| Custom Gifts | 0.07% | 18.02x |
| Illinois | 0.05% | 17.88x |
| Institutional Investing | 0.05% | 16.79x |
| Online Games | 4.18% | 16.15x |
| Pool Cleaning | 0.04% | 15.99x |
| Hudson Valley New York Media | 8.22% | 15.81x |
| Vitamin Shoppers | 0.06% | 15.39x |
| New York City Real Estate Research Cluster | 8.29% | 14.46x |
| Pharmacy | 0.24% | 13.96x |
| Party Suppliers | 0.06% | 13.64x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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DEMOGRAPHICS
The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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