Dstillery Audiences

COFFEE LOVERS

Audience Size: 2.5 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 37.17% 25.08x
Auto Insurance Shoppers 34.59% 23.40x
Pet Boarding and Sitter Researchers 35.08% 22.71x
Food Delivery Service Users 0.60% 22.69x
Online Health Researchers 31.42% 22.35x
Boston Trip Planners 30.94% 22.29x
Custom Home Lighting Shoppers 31.19% 22.25x
Home Custom Bedroom Decorators 31.18% 22.25x
Nashville Activity Researchers 31.66% 21.98x
Cholesterol Researchers 30.23% 21.95x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.72x
LOFT 0.01% 1.52x
Banana Republic 0.01% 1.45x
Gymboree 0.01% 1.44x
Old Navy 0.02% 1.40x
Express 0.02% 1.39x
Zumiez 0.01% 1.37x
Aeropostale 0.01% 1.28x
Gap 0.01% 1.27x
Jos A. Bank Clothiers 0.01% 1.26x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is dunkindonuts.com.

Website Composition Index
dunkindonuts.com 2.16% 42.42x
nationalgridus.com 2.83% 34.81x
christmastreeshops.com 2.08% 33.41x
poconomountains.com 1.09% 29.57x
iloveny.com 1.41% 29.45x
wegmans.com 4.21% 27.75x
tapinto.net 2.76% 27.54x
fingerlakes1.com 1.06% 27.36x
bk.com 8.60% 26.88x
riteaid.com 4.15% 26.25x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 30.23x
Illinois 1.43% 15.36x
Food Cluster 0.55% 15.06x
Illinois Education 0.25% 14.09x
Online Games 5.00% 13.99x
Teaching Abroad 0.04% 13.34x
Vitamin Shoppers 0.95% 13.23x
New England & Ivy League Sports 1.20% 13.11x
Upstate New York State Athletics 0.08% 12.81x
Lacrosse College Athletics 0.46% 12.30x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female