Dstillery Audiences

COFFEE LOVERS

Audience Size: 3.7 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 42.90% 38.50x
Nashville Activity Researchers 40.34% 35.60x
Budget Grocery Shoppers 40.06% 33.64x
Auto Insurance Shoppers 38.69% 33.17x
Ice Cream Shoppers 42.25% 33.08x
Bargain Shopping Researchers 38.46% 33.01x
Gift Card Researchers 41.62% 32.98x
Home Custom Bedroom Decorators 35.57% 32.96x
Custom Home Lighting Shoppers 35.57% 32.92x
Retired Assisted Living Shoppers 38.32% 32.84x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Talbots.

Location Composition Index
Talbots 0.04% 1.74x
Jos A. Bank Clothiers 0.04% 1.39x
Bonobos 0.01% 1.38x
Ann Taylor 0.02% 1.34x
Zara 0.02% 1.33x
Dressbarn 0.03% 1.30x
Lululemon 0.03% 1.29x
Chicos 0.04% 1.28x
LOFT 0.06% 1.27x
Free People 0.02% 1.27x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is shaws.com.

Website Composition Index
shaws.com 1.02% 49.36x
yankeecandle.com 1.07% 47.88x
jewelosco.com 1.36% 44.35x
dunkinbrands.com 1.11% 43.33x
njfamily.com 1.18% 41.58x
katespade.com 1.17% 41.30x
familydoctor.org 1.18% 40.82x
weei.com 1.40% 39.77x
toysrus.com 3.52% 39.03x
regmovies.com 1.56% 38.59x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.49% 36.72x
ISPs & Local Services 0.04% 22.62x
As Seen On TV Products 0.08% 21.93x
Food Cluster 3.02% 20.08x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 19.90x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 18.58x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.21% 18.04x
Low Budget Shoppers 1.29% 17.26x
South Carolina Travel 0.16% 17.12x
Active Lifestyle Enthusiasts 0.10% 16.78x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female