Dstillery Audiences

COFFEE LOVERS

Audience Size: 2.4 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 32.74% 34.79x
Auto Insurance Shoppers 33.05% 31.92x
Online Health Researchers 30.52% 30.85x
Boston Trip Planners 30.08% 30.42x
Custom Home Lighting Shoppers 27.34% 30.40x
Home Custom Bedroom Decorators 27.33% 30.40x
Breast Cancer Fund Raisers 30.54% 30.14x
Nashville Activity Researchers 27.08% 29.56x
Cholesterol Researchers 28.12% 29.48x
Heartburn Sufferers 29.38% 29.42x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.62x
Old Navy 0.02% 1.20x
Express 0.01% 1.16x
Mens Wearhouse 0.01% 1.10x
The Childrens Place 0.01% 0.95x
Victoria's Secret 0.01% 0.90x
Carhartt 0.09% 0.78x
Journeys 0.01% 0.76x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is dunkindonuts.com.

Website Composition Index
dunkindonuts.com 1.27% 55.04x
nationalgridus.com 1.90% 47.66x
christmastreeshops.com 1.28% 44.38x
tapinto.net 1.96% 38.69x
wegmans.com 2.58% 38.22x
bk.com 5.64% 36.93x
riteaid.com 2.41% 34.50x
portillos.com 1.18% 34.23x
cruiselawnews.com 1.12% 33.23x
starbucks.com 2.21% 32.99x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Franchising.

Content Affinity Composition Index
Franchising 0.05% 23.44x
Illinois 0.86% 23.21x
Upstate New York State Athletics 0.08% 23.15x
Holiday Gifts 0.11% 18.44x
Vitamin Shoppers 0.58% 18.03x
Lacrosse College Athletics 0.36% 17.87x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.19% 17.80x
Online Games 4.46% 17.79x
Horse Racing 0.79% 17.31x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 17.17x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female