Dstillery Audiences

COFFEE LOVERS

Audience Size: 2.8 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 27.82% 29.42x
Boston Trip Planners 30.44% 27.03x
Online Health Researchers 27.66% 26.87x
Auto Insurance Shoppers 31.17% 26.65x
Custom Home Lighting Shoppers 24.13% 26.17x
Home Custom Bedroom Decorators 24.13% 26.16x
Breast Cancer Fund Raisers 29.16% 25.94x
Cholesterol Researchers 25.85% 25.86x
Medical Advice Researchers 26.00% 25.20x
TV Junkies 28.81% 24.87x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.40x
Chicos 0.02% 1.32x
Banana Republic 0.02% 1.28x
Express 0.02% 1.17x
Lane Bryant 0.01% 1.17x
White House Black Market 0.02% 1.11x
Gymboree 0.01% 1.07x
Mens Wearhouse 0.02% 0.98x
Gap 0.01% 0.97x
The Childrens Place 0.02% 0.92x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is wegmans.com.

Website Composition Index
wegmans.com 1.23% 40.40x
bk.com 1.90% 37.28x
midhudsonnews.com 2.08% 28.86x
myrecordjournal.com 1.20% 27.35x
healthnfitness.net 3.49% 26.92x
rep-am.com 2.10% 26.16x
crackerbarrel.com 1.28% 26.14x
metalheadzone.com 1.14% 25.98x
wbng.com 8.28% 25.39x
cvs.com 9.96% 25.22x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Illinois.

Content Affinity Composition Index
Illinois 0.21% 23.71x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.07% 17.94x
Networking Marketing 0.07% 16.47x
Online Games 4.30% 16.21x
Hudson Valley New York Media 8.30% 15.83x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.08% 15.35x
Christian Music 0.05% 15.21x
Mid-Atlantic Beaches 0.07% 15.06x
Party Suppliers 0.22% 15.06x
Upstate New York State Athletics 0.04% 14.75x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female