Dstillery Audiences

COFFEE LOVERS

Audience Size: 4.9 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 44.64% 26.12x
Ice Cream Shoppers 38.29% 24.34x
Nashville Activity Researchers 41.83% 23.97x
Pet Boarding and Sitter Researchers 47.95% 23.32x
Budget Grocery Shoppers 40.87% 23.27x
Bargain Shopping Researchers 39.35% 23.25x
Heart Surgery Researchers 36.03% 22.72x
Gift Card Researchers 44.33% 22.58x
Retired Assisted Living Shoppers 40.90% 22.51x
Diner and Ice Cream Lovers 40.34% 22.48x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.31x
Talbots 0.03% 1.29x
Armani 0.02% 1.29x
Old Navy 0.08% 1.24x
LOFT 0.06% 1.19x
Jos A. Bank Clothiers 0.04% 1.18x
REI 0.01% 1.17x
Uniqlo 0.01% 1.17x
Ann Taylor 0.01% 1.15x
Dressbarn 0.03% 1.14x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is toysrus.com.

Website Composition Index
toysrus.com 1.99% 28.43x
homemetry.com 2.06% 27.14x
bobstores.com 2.22% 27.05x
vitaminshoppe.com 1.50% 26.95x
dunkindonuts.com 4.14% 26.64x
enterprise.com 1.71% 26.47x
tbo.com 1.38% 25.97x
baskinrobbins.com 1.33% 23.97x
xojane.com 1.26% 23.91x
helpguide.org 1.61% 23.88x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.31% 29.74x
ISPs & Local Services 0.02% 18.44x
Food Cluster 2.19% 15.92x
As Seen On TV Products 0.04% 15.60x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 14.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 14.68x
Illinois 3.36% 13.78x
Home Improvement Contractor 0.45% 13.09x
Upstate New York State Athletics 0.18% 13.04x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.55% 12.99x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female