Dstillery Audiences

COFFEE LOVERS

Audience Size: 3.7 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 44.22% 37.36x
Nashville Activity Researchers 41.54% 35.09x
Budget Grocery Shoppers 40.72% 32.77x
Bargain Shopping Researchers 38.81% 32.12x
Home Custom Bedroom Decorators 37.39% 32.00x
Custom Home Lighting Shoppers 37.38% 31.99x
Ice Cream Shoppers 42.81% 31.79x
Retired Health Insurance Researchers 38.30% 31.75x
Auto Insurance Shoppers 40.52% 31.75x
Trendy Shoe Shoppers 39.92% 31.58x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.77x
Jos A. Bank Clothiers 0.42% 1.62x
Bonobos 0.13% 1.61x
White House Black Market 0.53% 1.56x
Mens Wearhouse 0.62% 1.43x
Johnston and Murphy 0.68% 1.29x
Ralph Lauren 0.01% 1.23x
Ann Taylor 0.03% 1.18x
REI 0.02% 1.17x
Armani 0.03% 1.12x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is yankeecandle.com.

Website Composition Index
yankeecandle.com 1.36% 45.09x
shaws.com 1.24% 43.77x
menupages.com 1.17% 43.61x
dunkinbrands.com 1.12% 42.02x
olivegarden.com 1.09% 40.94x
fox25boston.com 1.03% 40.69x
jewelosco.com 1.65% 39.81x
katespade.com 1.64% 39.62x
familydoctor.org 1.59% 38.91x
visitnj.org 2.26% 37.85x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.56% 34.26x
Washington D.C. Hotels 0.01% 25.11x
As Seen On TV Products 0.09% 20.33x
ISPs & Local Services 0.06% 19.80x
Food Cluster 3.52% 18.68x
South Carolina Travel 0.22% 18.47x
Low Budget Shoppers 1.45% 18.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 18.06x
Sports Apparel 0.53% 16.08x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 16.04x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female