Explore the Coffee Lovers Audience
Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Coffee Lovers audience.
INTERESTS
The Coffee Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 37.17% | 25.08x |
| Auto Insurance Shoppers | 34.59% | 23.40x |
| Pet Boarding and Sitter Researchers | 35.08% | 22.71x |
| Food Delivery Service Users | 0.60% | 22.69x |
| Online Health Researchers | 31.42% | 22.35x |
| Boston Trip Planners | 30.94% | 22.29x |
| Custom Home Lighting Shoppers | 31.19% | 22.25x |
| Home Custom Bedroom Decorators | 31.18% | 22.25x |
| Nashville Activity Researchers | 31.66% | 21.98x |
| Cholesterol Researchers | 30.23% | 21.95x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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APPAREL RETAILERS
The Coffee Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.72x |
| LOFT | 0.01% | 1.52x |
| Banana Republic | 0.01% | 1.45x |
| Gymboree | 0.01% | 1.44x |
| Old Navy | 0.02% | 1.40x |
| Express | 0.02% | 1.39x |
| Zumiez | 0.01% | 1.37x |
| Aeropostale | 0.01% | 1.28x |
| Gap | 0.01% | 1.27x |
| Jos A. Bank Clothiers | 0.01% | 1.26x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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WEBSITES
The Coffee Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coffee Lovers audience is dunkindonuts.com.
| Website | Composition | Index |
| dunkindonuts.com | 2.16% | 42.42x |
| nationalgridus.com | 2.83% | 34.81x |
| christmastreeshops.com | 2.08% | 33.41x |
| poconomountains.com | 1.09% | 29.57x |
| iloveny.com | 1.41% | 29.45x |
| wegmans.com | 4.21% | 27.75x |
| tapinto.net | 2.76% | 27.54x |
| fingerlakes1.com | 1.06% | 27.36x |
| bk.com | 8.60% | 26.88x |
| riteaid.com | 4.15% | 26.25x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 30.23x |
| Illinois | 1.43% | 15.36x |
| Food Cluster | 0.55% | 15.06x |
| Illinois Education | 0.25% | 14.09x |
| Online Games | 5.00% | 13.99x |
| Teaching Abroad | 0.04% | 13.34x |
| Vitamin Shoppers | 0.95% | 13.23x |
| New England & Ivy League Sports | 1.20% | 13.11x |
| Upstate New York State Athletics | 0.08% | 12.81x |
| Lacrosse College Athletics | 0.46% | 12.30x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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DEMOGRAPHICS
The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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