Dstillery Audiences

COFFEE LOVERS

Audience Size: 3.3 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 38.92% 29.69x
Pet Boarding and Sitter Researchers 37.92% 27.33x
Gift Card Researchers 38.26% 26.40x
Nashville Activity Researchers 33.91% 26.39x
Bargain Shopping Researchers 34.85% 25.97x
Auto Insurance Shoppers 35.20% 25.90x
Ice Cream Shoppers 38.04% 25.73x
Custom Home Lighting Shoppers 32.21% 25.33x
Home Custom Bedroom Decorators 32.20% 25.33x
Budget Grocery Shoppers 36.35% 25.08x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Coach.

Location Composition Index
Coach 0.01% 1.56x
Michael Kors 0.02% 1.54x
Forever 21 0.02% 1.54x
LOFT 0.02% 1.39x
Jos A. Bank Clothiers 0.02% 1.39x
White House Black Market 0.02% 1.37x
Gymboree 0.01% 1.34x
Express 0.02% 1.34x
Gap 0.02% 1.30x
Victoria's Secret 0.04% 1.28x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is dunkindonuts.com.

Website Composition Index
dunkindonuts.com 4.27% 35.30x
goprovidence.com 1.04% 33.59x
bobstores.com 2.20% 33.24x
jordans.com 1.36% 31.63x
thebige.com 1.70% 30.84x
visitrhodeisland.com 1.16% 30.79x
baskinrobbins.com 1.24% 29.68x
homemetry.com 1.30% 28.88x
tbo.com 1.10% 28.32x
masssave.com 1.09% 28.10x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.21% 41.28x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.14% 20.59x
Food Cluster 1.78% 18.99x
Illinois 3.14% 16.74x
Illinois Education 0.59% 16.58x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.10% 15.06x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.90% 14.92x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.55% 14.92x
Upstate New York State Athletics 0.16% 14.83x
Vitamin Shoppers 2.44% 14.63x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female