Explore the Coffee Lovers Audience
Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Coffee Lovers audience.
INTERESTS
The Coffee Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coffee Lovers audience is Ice Cream Shoppers.
| Interest | Composition | Index |
| Ice Cream Shoppers | 42.40% | 24.55x |
| Chocolate Lovers | 44.47% | 23.58x |
| Budget Grocery Shoppers | 36.61% | 23.44x |
| Drug Store Shoppers | 38.30% | 23.30x |
| Recreational Sports Participants | 41.04% | 23.20x |
| Retired Assisted Living Shoppers | 34.33% | 23.16x |
| Mailing & Shipping Shoppers | 38.13% | 22.83x |
| Joint Pain Health Care Professionals | 40.25% | 22.83x |
| Bargain Shopping Researchers | 32.95% | 22.35x |
| Auto Insurance Shoppers | 36.39% | 22.25x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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APPAREL RETAILERS
The Coffee Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coffee Lovers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 2.13x |
| Intermix | 0.01% | 1.59x |
| Express Outlets | 0.00% | 1.53x |
| Supreme | 0.00% | 1.44x |
| Talbots | 0.06% | 1.40x |
| Hugo Boss | 0.02% | 1.36x |
| American Apparel | 0.03% | 1.26x |
| Victoria's Secret | 0.09% | 1.26x |
| Ann Taylor | 0.02% | 1.24x |
| Lululemon | 0.05% | 1.23x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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WEBSITES
The Coffee Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coffee Lovers audience is mommypoppins.com.
| Website | Composition | Index |
| mommypoppins.com | 2.99% | 63.73x |
| dunkindonuts.com | 8.75% | 62.91x |
| dunkinbrands.com | 1.32% | 60.59x |
| ihop.com | 1.02% | 59.61x |
| bidmc.org | 1.04% | 57.30x |
| modells.com | 3.11% | 55.88x |
| neutrogena.com | 1.11% | 53.38x |
| rockettes.com | 1.27% | 53.15x |
| coach.com | 1.23% | 51.43x |
| secretmenus.com | 2.33% | 49.80x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 1.66% | 35.40x |
| Washington D.C. Hotels | 0.05% | 19.15x |
| Higher-End Fashion Brands | 3.64% | 16.96x |
| Food Cluster | 6.75% | 16.84x |
| South Carolina Travel | 0.66% | 15.87x |
| As Seen On TV Products | 0.18% | 15.78x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.41% | 15.54x |
| Online Games | 3.01% | 14.22x |
| Low Budget Shoppers | 3.43% | 14.02x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.25% | 13.67x |
Composition Percentage:
The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
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DEMOGRAPHICS
The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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