Dstillery Audiences

COFFEE LOVERS

Audience Size: 3.1 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 36.28% 21.94x
Recreational Sports Participants 41.44% 21.85x
Ice Cream Shoppers 44.09% 21.83x
Joint Pain Health Care Professionals 39.19% 21.83x
Drug Store Shoppers 38.04% 21.78x
Bargain Shopping Researchers 30.97% 21.75x
Mailing & Shipping Shoppers 39.46% 21.39x
Supermarket Shoppers 45.20% 21.21x
Retired Assisted Living Shoppers 35.49% 20.97x
Auto Insurance Shoppers 36.47% 20.92x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.39x
Brooks Brothers 0.03% 1.38x
Levi Strauss 0.01% 1.28x
Intermix 0.01% 1.23x
Zara 0.02% 1.23x
Ralph Lauren 0.01% 1.22x
Talbots 0.04% 1.19x
Chicos 0.04% 1.16x
Lululemon 0.04% 1.16x
Gap 0.08% 1.14x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is rimonthly.com.

Website Composition Index
rimonthly.com 0.20% 84.93x
verani.com 0.15% 81.07x
tdgarden.com 0.45% 80.43x
gillettestadium.com 0.77% 78.73x
saratoga.com 0.24% 75.01x
fivebelow.com 0.68% 74.65x
ctlottery.org 0.25% 74.28x
christmascity.org 0.13% 73.66x
shoppingpromenade.com 0.13% 73.32x
adventureland.us 0.12% 72.11x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.77% 34.10x
Washington D.C. Hotels 0.07% 17.15x
Food Cluster 6.54% 16.00x
Higher-End Fashion Brands 3.85% 15.93x
As Seen On TV Products 0.17% 15.05x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.41% 14.68x
South Carolina Travel 0.71% 14.37x
Custom Gifts 4.99% 13.85x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.24% 13.60x
Active Lifestyle Enthusiasts 0.18% 13.54x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999