Dstillery Audiences

COFFEE LOVERS

Audience Size: 1.5 Million Devices

Explore the Coffee Lovers Audience

Below you'll find more information about the Coffee Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Coffee Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Coffee Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coffee Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 11.30% 37.80x
Boston Trip Planners 19.33% 33.08x
Breast Cancer Fund Raisers 19.18% 33.04x
Online Health Researchers 15.88% 32.87x
Home Custom Bedroom Decorators 9.85% 32.73x
Custom Home Lighting Shoppers 9.85% 32.73x
Auto Insurance Shoppers 25.55% 32.17x
Tax Filers 26.92% 30.61x
Cholesterol Researchers 13.27% 30.48x
Heart Surgery Researchers 19.57% 28.36x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Interest attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coffee Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coffee Lovers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.61x
Banana Republic 0.01% 1.26x
Mens Wearhouse 0.02% 1.17x
Old Navy 0.02% 1.09x
Gap 0.01% 1.03x
American Eagle Outfitters 0.01% 1.03x
Lane Bryant 0.01% 1.01x
White House Black Market 0.01% 0.97x
Aeropostale 0.01% 0.96x
Express 0.01% 0.96x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Location attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coffee Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coffee Lovers audience is wbng.com.

Website Composition Index
wbng.com 4.37% 28.54x
midhudsonnews.com 1.77% 26.24x
bosoxinjection.com 1.95% 24.72x
cnyhomepage.com 1.07% 23.99x
chowderandchampions.com 1.05% 23.57x
metsmerizedonline.com 1.27% 23.23x
frequent-ads.com 1.06% 23.14x
wwlp.com 12.41% 22.89x
golocalprov.com 2.55% 22.68x
overthemonster.com 2.84% 22.64x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Web attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coffee Lovers audience is Online Games.

Content Affinity Composition Index
Online Games 3.02% 17.35x
Upstate New York State Athletics 0.06% 16.14x
New York City Real Estate Research Cluster 5.27% 13.79x
Rhode Island Cluster 6.08% 12.89x
Upstate New York Travel Cluster 5.02% 12.72x
Perfume, Makeup & Cosmetics 0.20% 11.91x
Hudson Valley New York Media 6.92% 11.67x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.58% 11.64x
Chain Restaurants 4.69% 11.44x
Lacrosse College Athletics 0.10% 11.23x
Composition Percentage: The overlap percentage between the Coffee Lovers audience and the Content Affinity attribute.
Index: A comparison of the Coffee Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coffee Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female