Dstillery Audiences

COLD AND FLU PREVENTION RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Cold and Flu Prevention Researchers Audience

Below you'll find more information about the Cold and Flu Prevention Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cold and Flu Prevention Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cold and Flu Prevention Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cold and Flu Prevention Researchers audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 41.30% 36.62x
Retired Health Insurance Researchers 37.53% 32.40x
Retired Assisted Living Shoppers 37.47% 32.31x
Budget Grocery Shoppers 36.79% 32.28x
Medical Consultation Researchers 38.99% 31.24x
Foot Pain Sufferers 36.20% 31.05x
Louisiana Activities Researchers 33.93% 30.50x
Big Box Shoppers 40.02% 30.45x
Pain Medication Users 39.10% 30.39x
Retired Budget Healthcare Shoppers 35.76% 30.17x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Interest attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cold and Flu Prevention Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cold and Flu Prevention Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.51x
Belk 0.01% 1.30x
Lane Bryant 0.04% 1.29x
Dressbarn 0.04% 1.21x
Chicos 0.05% 1.21x
Talbots 0.03% 1.15x
Aeropostale 0.05% 1.13x
Tommy Bahama 0.02% 1.11x
The Childrens Place 0.07% 1.08x
Hollister 0.04% 1.07x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Location attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cold and Flu Prevention Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cold and Flu Prevention Researchers audience is theraflu.com.

Website Composition Index
theraflu.com 1.17% 63.44x
familydoctor.org 2.01% 59.14x
umm.edu 1.43% 52.10x
aarons.com 1.01% 50.53x
puritan.com 1.04% 50.23x
home-remedies-for-you.com 1.27% 49.60x
doctorshealthpress.com 1.17% 49.44x
ucg.org 1.27% 45.56x
vitaminshoppe.com 3.35% 45.46x
grandparents.com 1.37% 45.20x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Web attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cold and Flu Prevention Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.02% 25.91x
As Seen On TV Products 0.09% 24.43x
Discount Shopping 3.35% 21.66x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.26% 19.17x
Reproductive Health 2.61% 17.93x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.47% 17.83x
Low Budget Shoppers 1.26% 17.42x
Food Cluster 2.78% 16.82x
Consumer Packaged Goods 14.00% 16.61x
ISPs & Local Services 0.04% 16.34x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cold and Flu Prevention Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female