Dstillery Audiences

COLD AND FLU PREVENTION RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Cold and Flu Prevention Researchers Audience

Below you'll find more information about the Cold and Flu Prevention Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Cold and Flu Prevention Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cold and Flu Prevention Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cold and Flu Prevention Researchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 33.08% 21.47x
As Seen on TV Shoppers 41.91% 21.19x
Arthritis Sufferers 37.37% 21.10x
Pain Medication Users 38.95% 20.98x
Deodorant Shoppers 40.79% 20.96x
Joint Pain Sufferers 41.40% 20.53x
Retired Assisted Living Shoppers 31.18% 20.45x
Ice Cream Shoppers 36.45% 20.44x
Medical Consultation Researchers 36.58% 20.26x
Retired Budget Healthcare Shoppers 32.36% 20.06x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Interest attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cold and Flu Prevention Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cold and Flu Prevention Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.30x
LL Bean 0.01% 1.25x
Ann Taylor 0.17% 1.23x
Carhartt 0.23% 1.10x
Lane Bryant 0.04% 1.03x
Dressbarn 0.04% 0.98x
Talbots 0.05% 0.98x
Banana Republic 0.06% 0.96x
Ralph Lauren 0.01% 0.96x
Hugo Boss 0.02% 0.93x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Location attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cold and Flu Prevention Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cold and Flu Prevention Researchers audience is theraflu.com.

Website Composition Index
theraflu.com 4.06% 80.34x
livinghealthier.info 2.07% 58.80x
azoproducts.com 1.21% 53.28x
beefitswhatsfordinner.com 1.43% 52.65x
wow.com 1.09% 49.76x
ehealthme.com 1.60% 49.32x
houseofbeautyworld.com 1.12% 48.99x
breatheright.com 1.17% 47.71x
prayers-for-special-help.com 1.09% 47.65x
mychronicmigraine.com 1.78% 47.48x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Web attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cold and Flu Prevention Researchers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.23% 20.47x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.88% 18.91x
Health Issues Cluster 19.29% 17.72x
Nutrition & Diabetic Living 1.48% 14.78x
Food Cluster 5.83% 14.67x
Celebrity Gossip 5.06% 14.37x
Discount Shopping 8.34% 14.27x
Vitamin Shoppers 9.25% 13.86x
Reproductive Health 7.18% 13.27x
Disease Cluster 4.43% 13.03x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cold and Flu Prevention Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female