Dstillery Audiences

COLD AND FLU PREVENTION RESEARCHERS

Audience Size: 4 Million Devices

Explore the Cold and Flu Prevention Researchers Audience

Below you'll find more information about the Cold and Flu Prevention Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Cold and Flu Prevention Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cold and Flu Prevention Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cold and Flu Prevention Researchers audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 32.95% 24.20x
Retired Health Insurance Researchers 28.48% 21.53x
Medical Consultation Researchers 32.28% 21.44x
Retired Assisted Living Shoppers 29.49% 21.30x
Retired Budget Healthcare Shoppers 28.85% 20.43x
Big Box Shoppers 30.64% 20.30x
Pharmacy Shoppers 28.48% 20.22x
Pain Medication Users 29.03% 20.21x
Budget Grocery Shoppers 28.05% 20.09x
Oncologists 32.23% 20.06x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Interest attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cold and Flu Prevention Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cold and Flu Prevention Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.43x
Old Navy 0.02% 1.32x
Maurices 0.02% 1.19x
Mens Wearhouse 0.01% 1.17x
Carhartt 0.18% 1.10x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Location attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cold and Flu Prevention Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cold and Flu Prevention Researchers audience is knowpneumonia.com.

Website Composition Index
knowpneumonia.com 1.45% 44.08x
flonase.com 2.47% 34.34x
clorox.com 1.17% 30.16x
gnd.com 4.15% 27.66x
fiercefifties.com 1.07% 26.79x
rossstores.com 1.34% 25.60x
marriedbiography.com 4.07% 24.94x
lung.org 6.12% 24.67x
hiddenvalley.com 1.45% 24.53x
burlington.com 2.68% 24.53x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Web attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cold and Flu Prevention Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.30% 21.74x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 19.64x
Disease Cluster 1.56% 15.24x
Vitamin Shoppers 1.71% 14.79x
Senior Care 0.32% 14.25x
Pharmacy 4.96% 14.01x
Diabetes Research 1.88% 13.82x
Rural Living 0.02% 13.81x
Health Issues Cluster 14.11% 13.46x
Men's Fashion Shopping 0.10% 13.25x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cold and Flu Prevention Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female