Dstillery Audiences

COLD AND FLU PREVENTION RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Cold and Flu Prevention Researchers Audience

Below you'll find more information about the Cold and Flu Prevention Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Cold and Flu Prevention Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cold and Flu Prevention Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cold and Flu Prevention Researchers audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 42.68% 34.83x
Retired Health Insurance Researchers 37.34% 31.11x
Budget Grocery Shoppers 36.90% 30.71x
Retired Assisted Living Shoppers 38.71% 30.55x
Medical Consultation Researchers 40.60% 30.09x
Foot Pain Sufferers 37.35% 30.01x
Big Box Shoppers 39.73% 29.30x
Louisiana Activities Researchers 34.69% 29.04x
Retired Budget Healthcare Shoppers 36.10% 28.94x
Pain Medication Users 40.14% 28.73x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Interest attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cold and Flu Prevention Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cold and Flu Prevention Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.51% 1.29x
Buckle 0.29% 1.28x
Jos A. Bank Clothiers 0.29% 1.24x
Belk 0.01% 1.22x
White House Black Market 0.33% 1.18x
Lane Bryant 0.05% 1.10x
Johnston and Murphy 0.43% 1.06x
Talbots 0.04% 1.02x
Dressbarn 0.05% 0.99x
Bonobos 0.06% 0.92x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Location attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cold and Flu Prevention Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cold and Flu Prevention Researchers audience is theraflu.com.

Website Composition Index
theraflu.com 1.47% 52.69x
abreva.com 1.09% 39.83x
knowpneumonia.com 1.27% 37.57x
familydoctor.org 2.25% 35.94x
frostsnow.com 1.35% 35.07x
home-remedies-for-you.com 1.46% 34.40x
puritan.com 1.18% 34.12x
ucg.org 1.54% 33.72x
bedbugguide.com 1.47% 33.71x
prolia.com 1.40% 33.71x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Web attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cold and Flu Prevention Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.23% 23.02x
As Seen On TV Products 0.12% 22.95x
Discount Shopping 4.17% 18.93x
Reproductive Health 3.42% 16.47x
Low Budget Shoppers 1.54% 16.26x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.32% 15.94x
Food Cluster 3.45% 15.34x
Celebrity Gossip 2.60% 15.23x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.58% 15.17x
Consumer Packaged Goods 16.03% 14.96x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cold and Flu Prevention Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female