Dstillery Audiences

COLD AND FLU PREVENTION RESEARCHERS

Audience Size: 4.1 Million Devices

Explore the Cold and Flu Prevention Researchers Audience

Below you'll find more information about the Cold and Flu Prevention Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Cold and Flu Prevention Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cold and Flu Prevention Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cold and Flu Prevention Researchers audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 34.96% 27.94x
Medical Consultation Researchers 32.50% 24.59x
Retired Assisted Living Shoppers 33.56% 23.89x
Retired Health Insurance Researchers 32.95% 23.61x
Foot Pain Sufferers 28.08% 23.01x
Pain Medication Users 32.53% 22.83x
Pharmacy Shoppers 29.48% 22.75x
Myrtle Beach Trip Planners 34.58% 22.65x
Arthritis Sufferers 32.13% 22.43x
Budget Grocery Shoppers 31.60% 22.39x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Interest attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cold and Flu Prevention Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cold and Flu Prevention Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.19x
Journeys 0.01% 1.08x
Old Navy 0.01% 1.00x
Victoria's Secret 0.01% 0.87x
Mens Wearhouse 0.01% 0.73x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Location attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cold and Flu Prevention Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cold and Flu Prevention Researchers audience is knowpneumonia.com.

Website Composition Index
knowpneumonia.com 1.78% 37.77x
flonase.com 3.73% 31.75x
tums.com 1.11% 29.35x
clorox.com 1.74% 29.22x
medbroadcast.com 1.07% 27.98x
reviewhubb.com 1.24% 27.27x
beenverified.com 1.93% 26.99x
peoplefinders.com 2.14% 26.82x
fiercefifties.com 1.39% 26.63x
m.topix.com 1.59% 26.52x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Web attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cold and Flu Prevention Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.48% 25.23x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.12% 19.13x
Disease Cluster 2.40% 17.22x
Vitamin Shoppers 2.51% 15.58x
Cardiac & Other Health Research 1.77% 14.75x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 14.69x
Discount Shopping 0.56% 14.67x
Pharmacy 6.56% 14.61x
Diabetes Research 2.63% 14.52x
Food Cluster 1.30% 14.49x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cold and Flu Prevention Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female