Dstillery Audiences

COLD AND FLU PREVENTION RESEARCHERS

Audience Size: 2.2 Million Devices

Explore the Cold and Flu Prevention Researchers Audience

Below you'll find more information about the Cold and Flu Prevention Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Cold and Flu Prevention Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cold and Flu Prevention Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cold and Flu Prevention Researchers audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 38.07% 50.11x
Retired Health Insurance Researchers 33.12% 44.61x
Retired Assisted Living Shoppers 34.35% 42.67x
Foot Pain Sufferers 33.60% 42.49x
Budget Grocery Shoppers 31.46% 42.26x
As Seen on TV Shoppers 40.67% 41.85x
Pain Medication Users 39.25% 41.80x
Joint Pain Sufferers 41.67% 41.65x
Medical Consultation Researchers 35.55% 41.63x
Ice Cream Shoppers 33.47% 41.26x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Interest attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cold and Flu Prevention Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cold and Flu Prevention Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.58x
Jos A. Bank Clothiers 0.38% 1.38x
Mens Wearhouse 0.61% 1.36x
Buckle 0.20% 1.20x
Express Outlets 0.01% 1.17x
White House Black Market 0.23% 1.11x
Gymboree 0.06% 1.08x
Dressbarn 0.05% 1.07x
Journeys 0.06% 1.04x
Johnston and Murphy 0.13% 1.03x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Location attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cold and Flu Prevention Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cold and Flu Prevention Researchers audience is theraflu.com.

Website Composition Index
theraflu.com 3.00% 47.10x
livinghealthier.info 1.75% 39.68x
mychronicmigraine.com 1.41% 34.96x
beefitswhatsfordinner.com 1.04% 33.67x
ehealthme.com 1.16% 33.40x
asseenontvandbeyond.com 1.43% 31.86x
abreva.com 1.96% 30.50x
mayfieldclinic.com 1.13% 29.85x
boxofficeticketsales.com 1.77% 29.69x
familydoctor.org 4.39% 29.60x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Web attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cold and Flu Prevention Researchers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.22% 30.94x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.81% 28.58x
Discount Shopping 6.96% 23.84x
Celebrity Gossip 4.26% 21.47x
Reproductive Health 6.16% 20.28x
Low Budget Shoppers 2.48% 20.22x
Food Cluster 5.59% 20.04x
Vitamin Shoppers 8.97% 18.81x
Nutrition & Diabetic Living 1.53% 18.29x
Dermatology 7.36% 18.17x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cold and Flu Prevention Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female