Dstillery Audiences

COLD AND FLU PREVENTION RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Cold and Flu Prevention Researchers Audience

Below you'll find more information about the Cold and Flu Prevention Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cold and Flu Prevention Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cold and Flu Prevention Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cold and Flu Prevention Researchers audience is As Seen on TV Shoppers.

Interest Composition Index
As Seen on TV Shoppers 43.65% 22.84x
Deodorant Shoppers 39.22% 22.82x
Pain Medication Users 41.15% 22.05x
Arthritis Sufferers 40.76% 21.66x
Retired Health Insurance Researchers 33.60% 21.63x
Joint Pain Sufferers 42.44% 21.23x
Medical Consultation Researchers 36.84% 21.15x
Sinus Researchers 32.89% 21.11x
Ice Cream Shoppers 39.22% 20.51x
Retired Assisted Living Shoppers 33.34% 20.30x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Interest attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cold and Flu Prevention Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cold and Flu Prevention Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.43x
Lane Bryant 0.04% 1.31x
Chicos 0.04% 1.11x
Aeropostale 0.03% 1.10x
Carhartt 0.19% 1.06x
Dressbarn 0.04% 0.99x
Old Navy 0.05% 0.98x
Michael Kors 0.02% 0.96x
Kate Spade 0.02% 0.96x
The Childrens Place 0.04% 0.94x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Location attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cold and Flu Prevention Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cold and Flu Prevention Researchers audience is whopneu.com.

Website Composition Index
whopneu.com 0.18% 87.63x
theraflu.com 4.22% 67.89x
robitussin.com 0.72% 65.87x
ppt-health.com 0.02% 60.39x
enbrel.com 0.77% 57.49x
coldeeze.com 0.34% 54.66x
dymista.com 0.12% 54.53x
tamiflu.com 0.12% 53.85x
emuaid.com 0.22% 53.52x
mitoe.com 0.06% 53.17x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Web attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cold and Flu Prevention Researchers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.25% 21.81x
Health Issues Cluster 20.27% 19.77x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.94% 19.56x
Celebrity Gossip 5.24% 14.82x
Food Cluster 5.90% 14.68x
Discount Shopping 9.62% 14.50x
Nutrition & Diabetic Living 1.50% 14.46x
Vitamin Shoppers 9.52% 13.94x
Reproductive Health 7.51% 13.21x
Natural & Healthy Living Researchers 1.27% 12.99x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cold and Flu Prevention Researchers audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999