Dstillery Audiences

COLD AND FLU PREVENTION RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Cold and Flu Prevention Researchers Audience

Below you'll find more information about the Cold and Flu Prevention Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Cold and Flu Prevention Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cold and Flu Prevention Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cold and Flu Prevention Researchers audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 36.26% 26.41x
Retired Health Insurance Researchers 30.39% 23.73x
As Seen on TV Shoppers 40.09% 22.84x
Foot Pain Sufferers 33.76% 22.55x
Retired Assisted Living Shoppers 34.03% 22.44x
Ice Cream Shoppers 34.58% 22.43x
Pain Medication Users 37.97% 22.31x
Deodorant Shoppers 37.35% 22.21x
Medical Consultation Researchers 38.86% 22.16x
Retired Budget Healthcare Shoppers 29.89% 21.98x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Interest attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cold and Flu Prevention Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cold and Flu Prevention Researchers audience is Intermix.

Location Composition Index
Intermix 0.01% 1.42x
Belk 0.01% 1.25x
LL Bean 0.01% 1.21x
Chicos 0.05% 1.17x
Lane Bryant 0.06% 1.17x
Jos A. Bank Clothiers 0.19% 1.16x
Dressbarn 0.05% 1.15x
Journeys 0.05% 1.13x
Mens Wearhouse 0.28% 1.12x
Old Navy 0.07% 1.12x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Location attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cold and Flu Prevention Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cold and Flu Prevention Researchers audience is theraflu.com.

Website Composition Index
theraflu.com 2.86% 51.80x
livinghealthier.info 1.67% 40.32x
beefitswhatsfordinner.com 1.07% 36.39x
mychronicmigraine.com 1.39% 35.38x
ehealthme.com 1.22% 34.61x
asseenontvandbeyond.com 1.49% 33.60x
abreva.com 2.00% 32.38x
familydoctor.org 4.97% 30.90x
flonase.com 7.55% 30.16x
home-remedies-for-you.com 2.79% 30.11x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Web attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cold and Flu Prevention Researchers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.20% 24.14x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.66% 21.43x
Health Issues Cluster 18.79% 18.66x
Discount Shopping 7.02% 17.28x
Food Cluster 5.51% 16.66x
Nutrition & Diabetic Living 1.34% 16.55x
Celebrity Gossip 4.54% 16.47x
Vitamin Shoppers 8.85% 15.59x
Reproductive Health 6.74% 15.46x
Low Budget Shoppers 2.89% 14.68x
Composition Percentage: The overlap percentage between the Cold and Flu Prevention Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cold and Flu Prevention Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cold and Flu Prevention Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female