Explore the College Aspirants Audience
Below you'll find more information about the College Aspirants audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the College Aspirants audience.
INTERESTS
The College Aspirants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Aspirants audience is Parents of Teenagers Going to College.
| Interest | Composition | Index |
| Parents of Teenagers Going to College | 43.77% | 35.23x |
| Tutoring Resources Researchers | 33.19% | 34.38x |
| Immigration Resource Researchers | 31.33% | 27.20x |
| Immigration Policy Researchers | 31.33% | 27.20x |
| Ivy League College Researchers | 14.11% | 26.51x |
| History Buffs | 24.84% | 25.95x |
| Harvard University Fans | 16.13% | 25.64x |
| Online Education Resource Researchers | 25.59% | 25.14x |
| College Students | 21.56% | 24.31x |
| Government Student Loan Researchers | 34.89% | 23.01x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Interest attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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APPAREL RETAILERS
The College Aspirants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Aspirants audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 2.22x |
| Lululemon | 0.01% | 2.17x |
| Talbots | 0.02% | 2.04x |
| Gap | 0.02% | 2.02x |
| Jos A. Bank Clothiers | 0.02% | 1.94x |
| Forever 21 | 0.01% | 1.93x |
| Michael Kors | 0.01% | 1.75x |
| H&M | 0.01% | 1.71x |
| Chicos | 0.02% | 1.66x |
| J. Crew | 0.01% | 1.64x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Location attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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WEBSITES
The College Aspirants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Aspirants audience is collegeconfidential.com.
| Website | Composition | Index |
| collegeconfidential.com | 15.48% | 63.19x |
| act.org | 2.09% | 51.00x |
| collegexpress.com | 3.31% | 45.63x |
| studypoint.com | 1.71% | 44.90x |
| road2college.com | 1.58% | 39.28x |
| slader.com | 2.73% | 38.50x |
| studentscholarships.org | 1.40% | 36.72x |
| greekrank.com | 2.46% | 30.08x |
| educationcorner.com | 1.71% | 29.88x |
| cuny.edu | 1.01% | 27.91x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Web attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Aspirants audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 8.46% | 43.15x |
| MBA Education | 0.69% | 29.81x |
| Higher Education | 0.09% | 23.89x |
| College Greek Life | 0.37% | 23.43x |
| Education Cluster | 0.20% | 19.79x |
| New England Universities | 1.55% | 18.76x |
| Historical Information - Museums & Libraries | 1.58% | 18.30x |
| Science Education & Academia | 0.29% | 16.40x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.15% | 15.76x |
| Lacrosse College Athletics | 0.14% | 15.75x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Content Affinity attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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DEMOGRAPHICS
The College Aspirants audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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