Explore the College Aspirants Audience
Below you'll find more information about the College Aspirants audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the College Aspirants audience.
INTERESTS
The College Aspirants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Aspirants audience is College Professors.
| Interest | Composition | Index |
| College Professors | 42.94% | 21.05x |
| Liberal Think Tank Readers | 40.21% | 20.74x |
| College Students | 38.73% | 20.37x |
| Harvard University Fans | 38.47% | 19.86x |
| Yale University Fans | 41.14% | 19.49x |
| Occupy Movement Supporters | 32.35% | 19.47x |
| Conservative Think Tank Readers | 41.25% | 19.10x |
| Charitable Organization Researchers | 34.20% | 18.92x |
| Avid Readers | 34.37% | 18.73x |
| Career Focused Individuals | 29.80% | 18.23x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Interest attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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APPAREL RETAILERS
The College Aspirants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Aspirants audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.30% | 1.51x |
| Talbots | 0.09% | 1.45x |
| Lululemon | 0.08% | 1.45x |
| Banana Republic | 0.11% | 1.44x |
| Kate Spade | 0.03% | 1.42x |
| Joe's Jeans | 0.01% | 1.36x |
| Express Outlets | 0.00% | 1.34x |
| Club Monaco | 0.01% | 1.29x |
| Supreme | 0.01% | 1.28x |
| J. Crew | 0.06% | 1.28x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Location attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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WEBSITES
The College Aspirants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Aspirants audience is getintocollege.com.
| Website | Composition | Index |
| getintocollege.com | 1.15% | 84.09x |
| petersons.com | 1.37% | 82.39x |
| thecollegesolution.com | 1.87% | 81.28x |
| ivycoach.com | 2.01% | 79.05x |
| mitadmissions.org | 1.68% | 75.78x |
| teenink.com | 1.15% | 73.01x |
| coca-colascholarsfoundation.org | 2.53% | 72.36x |
| nacacnet.org | 1.08% | 70.00x |
| studypoint.com | 3.66% | 69.27x |
| collegeconfidential.com | 24.85% | 69.19x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Web attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Aspirants audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 36.32% | 28.79x |
| Higher Education | 7.74% | 23.00x |
| College Greek Life | 2.36% | 18.85x |
| Lacrosse College Athletics | 2.82% | 18.56x |
| Social & Demographic Trends | 4.92% | 18.06x |
| MBA Education | 11.85% | 17.73x |
| Virginia Athletics | 0.99% | 17.45x |
| New England & Ivy League Sports | 6.16% | 16.60x |
| Upstate New York State Athletics | 0.35% | 16.35x |
| Florida College Athletics | 7.21% | 16.24x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Content Affinity attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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DEMOGRAPHICS
The College Aspirants audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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