Explore the College Aspirants Audience
Below you'll find more information about the College Aspirants audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the College Aspirants audience.
INTERESTS
The College Aspirants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Aspirants audience is Parents of Teenagers Going to College.
| Interest | Composition | Index |
| Parents of Teenagers Going to College | 62.01% | 57.79x |
| Tutoring Resources Researchers | 37.72% | 48.70x |
| Day Care Users | 36.57% | 43.92x |
| Online Education Resource Researchers | 32.97% | 38.72x |
| Harvard University Fans | 17.60% | 35.58x |
| Job Seekers | 12.05% | 32.50x |
| Government Student Loan Researchers | 43.63% | 32.20x |
| K12 Education Resource Researchers | 31.03% | 31.36x |
| Online Test Prep Resource Readers | 41.79% | 30.94x |
| Immigration Resource Researchers | 28.58% | 30.00x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Interest attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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APPAREL RETAILERS
The College Aspirants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Aspirants audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.02% | 1.59x |
| Chicos | 0.02% | 1.55x |
| Michael Kors | 0.01% | 1.54x |
| Dressbarn | 0.01% | 1.51x |
| Lululemon | 0.01% | 1.48x |
| H&M | 0.02% | 1.46x |
| Aeropostale | 0.02% | 1.43x |
| Victoria's Secret | 0.02% | 1.35x |
| Old Navy | 0.02% | 1.30x |
| American Eagle Outfitters | 0.02% | 1.24x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Location attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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WEBSITES
The College Aspirants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Aspirants audience is collegeconfidential.com.
| Website | Composition | Index |
| collegeconfidential.com | 6.75% | 88.48x |
| collegexpress.com | 2.94% | 59.15x |
| studypoint.com | 1.48% | 58.31x |
| slader.com | 1.46% | 56.10x |
| schooldigger.com | 8.87% | 53.27x |
| homeworklib.com | 3.13% | 52.04x |
| scholarships.com | 7.39% | 51.77x |
| teenlife.com | 1.40% | 51.76x |
| studentdoctor.net | 1.37% | 49.80x |
| privateschoolreview.com | 7.78% | 49.71x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Web attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Aspirants audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 5.08% | 51.98x |
| School Curriculum | 2.46% | 39.79x |
| College Greek Life | 0.34% | 36.90x |
| Children's Health | 0.65% | 35.48x |
| MBA Education | 0.52% | 35.16x |
| Science Education & Academia | 0.17% | 26.49x |
| Virginia Athletics | 0.20% | 24.57x |
| US Soccer | 0.41% | 23.94x |
| Hometown Livability | 5.70% | 23.47x |
| Historical Information - Museums & Libraries | 0.91% | 23.03x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Content Affinity attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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DEMOGRAPHICS
The College Aspirants audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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