Explore the College Aspirants Audience
Below you'll find more information about the College Aspirants audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the College Aspirants audience.
INTERESTS
The College Aspirants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Aspirants audience is Tutoring Resources Researchers.
| Interest | Composition | Index |
| Tutoring Resources Researchers | 45.14% | 30.77x |
| College Athletic Scholarships Researchers | 37.50% | 25.22x |
| Liberal Think Tank Readers | 34.41% | 25.20x |
| Online Education Resource Researchers | 39.28% | 25.11x |
| Online Test Prep Resource Readers | 40.29% | 24.67x |
| College Professors | 34.73% | 24.24x |
| History Buffs | 36.25% | 24.24x |
| Teachers | 33.80% | 24.17x |
| Immigration Resource Researchers | 37.02% | 23.72x |
| Immigration Policy Researchers | 37.02% | 23.72x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Interest attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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APPAREL RETAILERS
The College Aspirants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Aspirants audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.61x |
| Old Navy | 0.02% | 1.48x |
| Journeys | 0.01% | 1.33x |
| Mens Wearhouse | 0.01% | 1.18x |
| Maurices | 0.01% | 0.95x |
| Carhartt | 0.12% | 0.93x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Location attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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WEBSITES
The College Aspirants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Aspirants audience is collegedata.com.
| Website | Composition | Index |
| collegedata.com | 1.54% | 50.47x |
| collegeboard.org | 4.29% | 49.22x |
| unigo.com | 2.81% | 48.46x |
| collegevine.com | 2.86% | 46.39x |
| collegeconfidential.com | 25.08% | 41.98x |
| fastweb.com | 3.81% | 41.44x |
| scholarships.com | 3.23% | 39.37x |
| symbolab.com | 2.06% | 38.18x |
| studypoint.com | 1.67% | 36.75x |
| brown.edu | 1.36% | 34.24x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Web attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Aspirants audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 22.64% | 30.52x |
| Teaching Abroad | 0.14% | 25.15x |
| Higher Education | 1.13% | 23.14x |
| Social & Demographic Trends | 0.62% | 23.13x |
| New England & Ivy League Sports | 2.68% | 23.09x |
| Lacrosse College Athletics | 1.09% | 23.00x |
| MBA Education | 5.07% | 22.71x |
| College Greek Life | 0.85% | 21.88x |
| Florida College Athletics | 3.59% | 21.58x |
| Illinois College Sports | 0.30% | 21.56x |
Composition Percentage:
The overlap percentage between the College Aspirants audience and the Content Affinity attribute.
Index: A comparison of the College Aspirants audience to the internet population.
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DEMOGRAPHICS
The College Aspirants audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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