Explore the College Matching Resource Readers Audience
Below you'll find more information about the College Matching Resource Readers audience, broken down in different categories based on their digital and physical behaviors. These are 9.9 million unique devices whose actions qualify for the College Matching Resource Readers audience.
INTERESTS
The College Matching Resource Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Matching Resource Readers audience is Online Test Prep Users.
| Interest | Composition | Index |
| Online Test Prep Users | 46.14% | 8.08x |
| Private Loan Researchers | 21.32% | 5.06x |
| Online Thesaurus Users | 19.36% | 5.00x |
| Educator Resource Readers | 13.13% | 4.60x |
| Sunglasses Shoppers | 2.95% | 3.88x |
| Medical Coding Content Readers | 13.80% | 3.83x |
| Sports Medicine Health Care Professionals | 7.60% | 3.62x |
| Nutrition Chart Researchers | 13.45% | 3.30x |
| Japanese Tourism Researchers | 13.23% | 3.26x |
| Online Games Enthusiasts | 10.42% | 3.24x |
Composition Percentage:
The overlap percentage between the College Matching Resource Readers audience and the Interest attribute.
Index: A comparison of the College Matching Resource Readers audience to the internet population.
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APPAREL RETAILERS
The College Matching Resource Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Matching Resource Readers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.60x |
| Lululemon | 0.01% | 1.52x |
| Coach | 0.01% | 1.47x |
| Michael Kors | 0.02% | 1.41x |
| Gymboree | 0.03% | 1.37x |
| Gap | 0.03% | 1.35x |
| Jos A. Bank Clothiers | 0.02% | 1.35x |
| White House Black Market | 0.03% | 1.35x |
| Banana Republic | 0.03% | 1.35x |
| Talbots | 0.02% | 1.31x |
Composition Percentage:
The overlap percentage between the College Matching Resource Readers audience and the Location attribute.
Index: A comparison of the College Matching Resource Readers audience to the internet population.
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WEBSITES
The College Matching Resource Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Matching Resource Readers audience is scholarships.com.
| Website | Composition | Index |
| scholarships.com | 1.40% | 10.12x |
| collegeconfidential.com | 2.28% | 9.01x |
| easybib.com | 7.43% | 8.60x |
| mathway.com | 4.85% | 8.60x |
| citationmachine.net | 11.67% | 8.08x |
| ipl.org | 1.80% | 7.82x |
| collegefactual.com | 1.96% | 7.40x |
| bibme.org | 1.21% | 7.20x |
| coolmathgames.com | 7.38% | 7.00x |
| slidesgo.com | 2.02% | 7.00x |
Composition Percentage:
The overlap percentage between the College Matching Resource Readers audience and the Web attribute.
Index: A comparison of the College Matching Resource Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Matching Resource Readers audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 1.15% | 13.36x |
| MBA Education | 0.12% | 12.84x |
| Writing Tools & Citation | 5.16% | 12.73x |
| Educational Publishing | 3.94% | 12.16x |
| California Universities | 0.05% | 9.87x |
| Poetry Fans | 5.40% | 9.83x |
| College Greek Life | 0.05% | 9.09x |
| Education Cluster | 0.04% | 8.75x |
| Math Reference | 1.43% | 7.30x |
| Historical Information - Museums & Libraries | 0.16% | 7.10x |
Composition Percentage:
The overlap percentage between the College Matching Resource Readers audience and the Content Affinity attribute.
Index: A comparison of the College Matching Resource Readers audience to the internet population.
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DEMOGRAPHICS
The College Matching Resource Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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