COLLEGE MATCHING RESOURCE READERS

Audience Size: 8.5 Million Devices

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Explore the College Matching Resource Readers Audience

Below you'll find more information about the College Matching Resource Readers audience, broken down in different categories based on their digital and physical behaviors. These are 8.5 million unique devices whose actions qualify for the College Matching Resource Readers audience.

INTERESTS

The College Matching Resource Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Matching Resource Readers audience is Online Test Prep Users.

Interest	Composition	Index
Online Test Prep Users	53.17%	12.15x
Online Thesaurus Users	20.72%	6.38x
Educator Resource Readers	17.14%	6.29x
Private Loan Researchers	23.71%	6.13x
Medical Coding Content Readers	14.88%	4.70x
Government Student Loan Researchers	8.50%	4.58x
College Aspirants	6.45%	4.36x
Online Games Enthusiasts	13.27%	4.34x
Online Test Prep Resource Readers	7.37%	4.29x
Parents of High School Students	11.32%	4.19x

Composition Percentage: The overlap percentage between the College Matching Resource Readers audience and the Interest attribute.

Index: A comparison of the College Matching Resource Readers audience to the internet population.

APPAREL RETAILERS

The College Matching Resource Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Matching Resource Readers audience is Carhartt.

Location	Composition	Index
Carhartt	0.02%	0.82x

Composition Percentage: The overlap percentage between the College Matching Resource Readers audience and the Location attribute.

Index: A comparison of the College Matching Resource Readers audience to the internet population.

WEBSITES

The College Matching Resource Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Matching Resource Readers audience is scholarships.com.

Website	Composition	Index
scholarships.com	1.59%	13.86x
collegexpress.com	1.26%	11.30x
collegeconfidential.com	4.00%	10.93x
act.org	3.03%	10.40x
easybib.com	9.21%	9.82x
collegefactual.com	2.80%	9.61x
mathway.com	7.13%	9.50x
citationmachine.net	12.34%	8.93x
purdue.edu	9.94%	8.88x
bartleby.com	4.28%	8.57x

Composition Percentage: The overlap percentage between the College Matching Resource Readers audience and the Web attribute.

Index: A comparison of the College Matching Resource Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Matching Resource Readers audience is Online Learning.

Content Affinity	Composition	Index
Online Learning	0.02%	16.76x
College Planning	3.43%	14.39x
Writing Tools & Citation	6.95%	12.26x
MBA Education	0.37%	12.23x
Educational Publishing	4.05%	11.82x
Higher Education	0.05%	11.54x
California Universities	0.16%	10.42x
Poetry Fans	11.11%	10.37x
College Greek Life	0.07%	8.23x
Math Reference	2.78%	7.47x

Composition Percentage: The overlap percentage between the College Matching Resource Readers audience and the Content Affinity attribute.

Index: A comparison of the College Matching Resource Readers audience to the internet population.

DEMOGRAPHICS

The College Matching Resource Readers audience resonates most for the following age bracket and gender.

Age

18-24

Gender

Male