Explore the College Matching Resource Readers Audience
Below you'll find more information about the College Matching Resource Readers audience, broken down in different categories based on their digital and physical behaviors. These are 7.3 million unique devices whose actions qualify for the College Matching Resource Readers audience.
INTERESTS
The College Matching Resource Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Matching Resource Readers audience is Online Test Prep Users.
| Interest | Composition | Index |
| Online Test Prep Users | 55.47% | 13.72x |
| Private Loan Researchers | 26.63% | 7.68x |
| Online Thesaurus Users | 14.35% | 5.10x |
| Educator Resource Readers | 11.30% | 4.86x |
| Medical Coding Content Readers | 14.18% | 4.71x |
| Sunglasses Shoppers | 2.95% | 3.88x |
| Japanese Tourism Researchers | 12.35% | 3.61x |
| Nutrition Chart Researchers | 12.38% | 3.59x |
| Professional Lacrosse Fans | 7.72% | 3.45x |
| Critical Care Journal Researchers | 12.61% | 3.28x |
Composition Percentage:
The overlap percentage between the College Matching Resource Readers audience and the Interest attribute.
Index: A comparison of the College Matching Resource Readers audience to the internet population.
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APPAREL RETAILERS
The College Matching Resource Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Matching Resource Readers audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 2.01x |
| Lululemon | 0.01% | 1.74x |
| Jos A. Bank Clothiers | 0.02% | 1.59x |
| Forever 21 | 0.01% | 1.52x |
| Gap | 0.02% | 1.46x |
| Chicos | 0.02% | 1.44x |
| H&M | 0.01% | 1.42x |
| Michael Kors | 0.01% | 1.40x |
| J. Crew | 0.01% | 1.36x |
| White House Black Market | 0.02% | 1.34x |
Composition Percentage:
The overlap percentage between the College Matching Resource Readers audience and the Location attribute.
Index: A comparison of the College Matching Resource Readers audience to the internet population.
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WEBSITES
The College Matching Resource Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Matching Resource Readers audience is scholarships.com.
| Website | Composition | Index |
| scholarships.com | 1.68% | 14.43x |
| collegeconfidential.com | 2.95% | 11.07x |
| bkstr.com | 9.31% | 10.61x |
| easybib.com | 5.67% | 10.29x |
| mathway.com | 5.22% | 10.04x |
| collegefactual.com | 2.69% | 9.83x |
| purdue.edu | 8.85% | 9.77x |
| citationmachine.net | 10.16% | 9.67x |
| quizlet.com | 51.40% | 9.01x |
| chegg.com | 3.82% | 8.26x |
Composition Percentage:
The overlap percentage between the College Matching Resource Readers audience and the Web attribute.
Index: A comparison of the College Matching Resource Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Matching Resource Readers audience is Online Learning.
| Content Affinity | Composition | Index |
| Online Learning | 0.02% | 22.82x |
| College Planning | 1.87% | 18.10x |
| MBA Education | 0.21% | 16.92x |
| Educational Publishing | 2.83% | 16.29x |
| Writing Tools & Citation | 3.18% | 16.25x |
| Higher Education | 0.02% | 13.63x |
| College Greek Life | 0.06% | 12.68x |
| California Universities | 0.07% | 11.37x |
| Poetry Fans | 3.51% | 10.35x |
| Los Angeles Cluster | 0.02% | 9.75x |
Composition Percentage:
The overlap percentage between the College Matching Resource Readers audience and the Content Affinity attribute.
Index: A comparison of the College Matching Resource Readers audience to the internet population.
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DEMOGRAPHICS
The College Matching Resource Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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