Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 2.6 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 52.96% 53.99x
Yale University Fans 49.27% 50.55x
Liberal Think Tank Readers 50.40% 50.23x
Occupy Movement Supporters 47.24% 49.79x
College Professors 47.78% 48.84x
Immigration Resource Researchers 43.67% 48.21x
Immigration Policy Researchers 43.68% 48.21x
Tutoring Resources Researchers 46.76% 47.05x
Cholesterol Researchers 35.37% 44.87x
United Nations Donors 43.00% 44.76x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is Everlane.

Location Composition Index
Everlane 0.02% 3.55x
Supreme 0.03% 2.74x
Bonobos 0.13% 2.17x
Intermix 0.02% 2.08x
Patagonia 0.03% 2.02x
American Apparel 0.08% 1.89x
Urban Outfitters 0.09% 1.78x
Uniqlo 0.03% 1.77x
Club Monaco 0.03% 1.73x
The North Face 0.04% 1.72x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is annualreviews.org.

Website Composition Index
annualreviews.org 1.09% 83.42x
princeton.edu 5.63% 69.73x
sup.org 1.23% 67.11x
ucpress.edu 2.19% 65.15x
wilsoncenter.org 1.01% 62.27x
plannedparenthood.org 2.09% 61.72x
pewsocialtrends.org 1.14% 61.32x
people-press.org 1.47% 60.36x
poetryfoundation.org 1.57% 60.26x
chroniclevitae.com 2.61% 59.68x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is University Press.

Content Affinity Composition Index
University Press 14.34% 29.40x
Social & Demographic Trends 4.62% 28.70x
Law School Research Cluster 1.16% 27.78x
Philanthropy - Nonprofits 2.13% 27.43x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.39% 25.59x
Aid Groups 3.13% 25.51x
Writing & Publishing 6.95% 24.93x
MBA Education 13.39% 24.83x
Reproductive Health 7.46% 24.54x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 5.76% 23.66x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female