Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 966.9 Thousand Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 966.9 thousand unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 23.96% 68.82x
Online Grammar Tool Users 23.53% 54.56x
Cholesterol Researchers 10.86% 52.55x
Liberal News Readers 28.63% 47.79x
Harvard University Fans 21.00% 44.84x
Eco-Conscious Consumers 13.61% 43.00x
Women's Fitness Enthusiasts 14.86% 41.82x
Women's Health Researchers 15.37% 40.81x
Adult Acne Sufferers 28.61% 40.26x
Immigration Resource Researchers 36.82% 40.20x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.03% 2.14x
Jos A. Bank Clothiers 0.01% 2.09x
Aeropostale 0.02% 1.78x
American Apparel 0.01% 1.72x
Old Navy 0.03% 1.67x
Mens Wearhouse 0.02% 1.58x
Gap 0.01% 1.53x
H&M 0.02% 1.49x
Victoria's Secret 0.02% 1.41x
White House Black Market 0.02% 1.41x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is columbia.edu.

Website Composition Index
columbia.edu 2.67% 64.94x
dailyprincetonian.com 1.56% 59.29x
foreignaffairs.com 2.29% 57.72x
sciencedaily.com 1.42% 46.41x
yale.edu 2.43% 42.22x
nowtoronto.com 1.37% 41.48x
collegeconfidential.com 3.10% 41.19x
thechronicleherald.ca 1.70% 38.19x
e-ir.info 1.17% 37.55x
sciencemag.org 5.05% 37.36x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is MBA Education.

Content Affinity Composition Index
MBA Education 0.51% 34.43x
Natural Diet & Supplement Researchers 0.23% 31.40x
Feminism 0.26% 24.53x
Aid Groups 1.40% 22.76x
International Travel 0.88% 22.28x
Canadian Universities 0.16% 22.04x
Historical Information - Museums & Libraries 0.86% 21.91x
Writing & Publishing 0.28% 21.41x
University Research 11.49% 21.04x
Middle East News 3.90% 21.04x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male