Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 3.4 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 53.70% 27.66x
Occupy Movement Supporters 45.56% 27.63x
Liberal Think Tank Readers 49.22% 26.46x
Yale University Fans 51.55% 25.37x
College Professors 49.65% 24.36x
Medical Science Researchers 42.16% 23.90x
Cholesterol Researchers 30.82% 23.27x
Voters 41.41% 22.72x
Charitable Organization Researchers 41.09% 22.68x
Readers of Japanese Content 33.87% 22.48x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is Supreme.

Location Composition Index
Supreme 0.01% 2.17x
Urban Outfitters 0.06% 1.84x
Armani 0.03% 1.84x
Intermix 0.01% 1.79x
American Apparel 0.04% 1.73x
Lululemon 0.07% 1.66x
The North Face 0.03% 1.65x
Patagonia 0.01% 1.63x
Club Monaco 0.01% 1.61x
Kate Spade 0.03% 1.57x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is princeton.edu.

Website Composition Index
princeton.edu 5.52% 68.47x
econlib.org 1.15% 66.08x
sup.org 1.07% 65.28x
petersons.com 1.06% 63.68x
ucpress.edu 1.99% 63.11x
plannedparenthood.org 3.22% 59.45x
mitpressjournals.org 1.30% 59.33x
pewinternet.org 1.64% 58.75x
psychiatrictimes.com 1.17% 58.42x
poetryfoundation.org 2.49% 57.50x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 6.30% 22.24x
Philanthropy - Nonprofits 2.38% 21.93x
University Press 14.40% 21.90x
Feminism 2.19% 20.07x
MBA Education 13.70% 20.07x
International Development & Health 3.48% 19.09x
Law School Research Cluster 1.45% 19.02x
Education Cluster 13.39% 18.81x
Writing & Publishing 6.82% 18.78x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.49% 18.49x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male