Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 2.2 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 41.56% 48.08x
Online Grammar Tool Users 39.63% 41.40x
Cholesterol Researchers 28.28% 37.92x
Executive and C-Suite 31.84% 37.78x
Liberal Think Tank Readers 38.78% 36.33x
Medical Advice Researchers 29.48% 35.79x
Psychiatrists 43.85% 35.55x
Documentary Film Fans 34.63% 35.55x
Eco-Conscious Consumers 28.51% 35.17x
Women's Fitness Enthusiasts 29.42% 34.68x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.77x
Lululemon 0.01% 1.77x
H&M 0.01% 1.76x
The Childrens Place 0.03% 1.63x
Banana Republic 0.02% 1.63x
Jos A. Bank Clothiers 0.02% 1.59x
Express 0.02% 1.56x
Talbots 0.01% 1.55x
LOFT 0.02% 1.55x
Gap 0.02% 1.36x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is onlinelibrary.wiley.com.

Website Composition Index
onlinelibrary.wiley.com 1.11% 45.44x
columbia.edu 2.83% 43.64x
magoosh.com 1.16% 40.48x
dailyprincetonian.com 1.84% 38.47x
thecrimson.com 1.41% 37.27x
manrepeller.com 1.25% 32.89x
pri.org 2.35% 32.75x
litcharts.com 1.41% 31.95x
foreignaffairs.com 2.94% 31.90x
harvard.edu 9.37% 31.02x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is University Press.

Content Affinity Composition Index
University Press 0.39% 35.33x
MBA Education 0.99% 29.80x
International Development & Health 0.12% 29.68x
Institutional Investing 0.07% 27.70x
Education Cluster 0.67% 27.50x
Writing & Publishing 0.49% 27.01x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.33% 24.91x
Job Interview Process 0.13% 23.85x
California Universities 0.42% 22.79x
Foreign Language Education 0.28% 21.25x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female