Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 3.2 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 50.57% 37.35x
Psychiatrists 53.02% 35.32x
Online Grammar Tool Users 44.06% 33.98x
Liberal Think Tank Readers 45.80% 33.54x
Professional Medical Journal Readers 47.56% 33.39x
Harvard University Fans 46.30% 31.46x
College Professors 43.13% 30.11x
Executive and C-Suite 35.65% 29.87x
Cholesterol Researchers 36.21% 29.69x
Immigration Resource Researchers 46.29% 29.66x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.39x
Old Navy 0.01% 1.29x
Carhartt 0.10% 0.92x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is princeton.edu.

Website Composition Index
princeton.edu 1.55% 52.30x
dukeupress.edu 1.02% 52.03x
oxfordscholarship.com 1.21% 51.74x
columbiaspectator.com 1.29% 49.53x
brill.com 1.06% 46.84x
bostonreview.net 1.28% 46.69x
degruyter.com 1.04% 46.36x
ssrn.com 4.11% 45.44x
uchicago.edu 4.28% 43.69x
oxfordre.com 1.21% 43.14x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is University Press.

Content Affinity Composition Index
University Press 5.13% 32.30x
Social & Demographic Trends 0.78% 29.25x
Education Cluster 6.47% 26.62x
Writing & Publishing 2.81% 26.47x
International Development & Health 1.35% 26.32x
MBA Education 5.81% 26.02x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 2.48% 25.20x
Reproductive Health 1.41% 24.74x
Philanthropy - Nonprofits 0.69% 24.70x
Law School Research Cluster 0.27% 24.61x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female