Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 3.1 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 54.41% 55.06x
Yale University Fans 49.21% 53.25x
Occupy Movement Supporters 48.33% 52.37x
Liberal Think Tank Readers 51.53% 50.84x
Tutoring Resources Researchers 46.95% 49.85x
College Professors 47.94% 49.22x
Immigration Resource Researchers 45.31% 48.72x
Immigration Policy Researchers 45.32% 48.72x
United Nations Donors 44.56% 46.32x
Cholesterol Researchers 33.49% 46.03x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is Everlane.

Location Composition Index
Everlane 0.01% 2.89x
Calvin Klein 0.01% 2.52x
Supreme 0.03% 2.48x
Club Monaco 0.02% 2.29x
Intermix 0.02% 2.28x
American Apparel 0.07% 2.26x
Bonobos 0.06% 1.98x
Patagonia 0.03% 1.94x
Kate Spade 0.02% 1.90x
Armani 0.06% 1.88x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is annualreviews.org.

Website Composition Index
annualreviews.org 1.22% 69.40x
princeton.edu 5.77% 59.00x
sup.org 1.28% 55.10x
pewinternet.org 1.09% 54.02x
ucpress.edu 2.28% 53.84x
pewsocialtrends.org 1.22% 51.94x
plannedparenthood.org 2.18% 51.88x
people-press.org 1.59% 51.53x
poetryfoundation.org 1.73% 51.28x
pewforum.org 1.49% 50.22x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 2.26% 27.09x
University Press 16.76% 26.45x
Social & Demographic Trends 5.26% 26.36x
Law School Research Cluster 1.30% 26.09x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.38% 25.01x
MBA Education 14.32% 24.48x
Aid Groups 3.73% 24.32x
Writing & Publishing 6.96% 23.99x
Reproductive Health 7.47% 23.74x
Feminism 2.01% 23.65x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female