Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 5.4 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Liberal Think Tank Readers.

Interest Composition Index
Liberal Think Tank Readers 54.33% 25.45x
Harvard University Fans 52.92% 25.17x
Immigration Resource Researchers 52.14% 24.82x
Immigration Policy Researchers 52.14% 24.82x
Executive and C-Suite 42.54% 24.40x
College Professors 49.65% 24.39x
Occupy Movement Supporters 52.03% 24.30x
Adult Acne Sufferers 40.28% 23.70x
Nature and Outdoors Book Readers 42.40% 23.63x
Cholesterol Researchers 42.67% 23.30x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is American Apparel.

Location Composition Index
American Apparel 0.04% 2.21x
Uniqlo 0.02% 2.08x
Armani 0.03% 2.02x
Urban Outfitters 0.05% 1.96x
Bonobos 0.02% 1.94x
Patagonia 0.01% 1.91x
Zara 0.03% 1.88x
REI 0.02% 1.70x
Ralph Lauren 0.02% 1.68x
Lululemon 0.05% 1.65x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is princeton.edu.

Website Composition Index
princeton.edu 1.92% 39.09x
ucpress.edu 1.02% 35.11x
columbiaspectator.com 1.59% 31.98x
dukeupress.edu 1.39% 31.83x
pewresearch.org 1.04% 31.40x
oxfordscholarship.com 1.80% 31.12x
columbia.edu 7.88% 30.89x
bostonreview.net 1.67% 30.85x
emeraldinsight.com 1.33% 30.40x
springer.com 5.04% 30.35x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is University Press.

Content Affinity Composition Index
University Press 7.47% 20.31x
Social & Demographic Trends 1.47% 19.04x
Philanthropy - Nonprofits 0.87% 18.32x
Writing & Publishing 3.46% 18.07x
Education Cluster 7.68% 18.00x
Reproductive Health 2.13% 17.96x
MBA Education 7.08% 17.89x
Law School Research Cluster 0.38% 17.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 17.16x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 3.08% 17.09x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female