Explore the College Students Audience
Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the College Students audience.
INTERESTS
The College Students audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Students audience is Ivy League College Researchers.
| Interest | Composition | Index |
| Ivy League College Researchers | 44.54% | 44.37x |
| Online Grammar Tool Users | 42.74% | 38.44x |
| Executive and C-Suite | 31.05% | 36.28x |
| Cholesterol Researchers | 31.07% | 34.57x |
| Psychiatrists | 45.67% | 34.34x |
| Liberal Think Tank Readers | 41.24% | 34.24x |
| Professional Medical Journal Readers | 39.26% | 33.14x |
| Documentary Film Fans | 36.12% | 33.01x |
| Medical Advice Researchers | 30.58% | 32.47x |
| Women's Fitness Enthusiasts | 32.28% | 32.36x |
Composition Percentage:
The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
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APPAREL RETAILERS
The College Students audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Students audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 2.37x |
| J. Crew | 0.01% | 1.62x |
| Chicos | 0.02% | 1.60x |
| Gap | 0.02% | 1.56x |
| White House Black Market | 0.02% | 1.54x |
| H&M | 0.01% | 1.44x |
| Jos A. Bank Clothiers | 0.01% | 1.41x |
| Forever 21 | 0.01% | 1.34x |
| Michael Kors | 0.01% | 1.30x |
| Lane Bryant | 0.02% | 1.27x |
Composition Percentage:
The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
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WEBSITES
The College Students audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Students audience is onlinelibrary.wiley.com.
| Website | Composition | Index |
| onlinelibrary.wiley.com | 3.71% | 42.21x |
| chronicle.com | 2.24% | 41.97x |
| everydayfeminism.com | 1.13% | 40.86x |
| columbia.edu | 3.39% | 39.79x |
| eurekalert.org | 1.11% | 39.02x |
| newstatesman.com | 1.67% | 38.94x |
| worldcat.org | 1.15% | 38.77x |
| jamanetwork.com | 1.68% | 38.25x |
| splcenter.org | 1.16% | 38.08x |
| fee.org | 1.07% | 37.14x |
Composition Percentage:
The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Students audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 0.79% | 37.48x |
| International Development & Health | 0.23% | 33.04x |
| London Tourism & Events | 0.09% | 32.67x |
| MBA Education | 1.62% | 29.39x |
| Writing & Publishing | 0.71% | 28.70x |
| Institutional Investing | 0.17% | 28.04x |
| Education Cluster | 1.31% | 27.69x |
| Reproductive Health | 0.23% | 25.08x |
| Foreign Language Education | 0.43% | 23.98x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.55% | 23.74x |
Composition Percentage:
The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
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DEMOGRAPHICS
The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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