Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 3.9 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 53.95% 38.03x
Liberal Think Tank Readers 51.98% 38.01x
Yale University Fans 49.92% 36.49x
Immigration Resource Researchers 49.69% 36.46x
Immigration Policy Researchers 49.69% 36.46x
Occupy Movement Supporters 50.37% 36.34x
College Professors 51.27% 35.36x
Executive and C-Suite 42.29% 34.29x
Tutoring Resources Researchers 46.17% 34.15x
Cholesterol Researchers 41.09% 33.97x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is Everlane.

Location Composition Index
Everlane 0.02% 3.38x
Supreme 0.02% 3.00x
Bonobos 0.18% 2.42x
Intermix 0.01% 1.89x
Topshop 0.03% 1.80x
Zara 0.04% 1.66x
Uniqlo 0.03% 1.57x
Club Monaco 0.02% 1.56x
Patagonia 0.02% 1.56x
REI 0.03% 1.52x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is princeton.edu.

Website Composition Index
princeton.edu 3.65% 49.72x
chroniclevitae.com 1.46% 48.32x
apastyle.org 1.22% 46.14x
ucpress.edu 1.43% 45.73x
nobelprize.org 1.35% 44.08x
harpers.org 2.44% 43.55x
columbiaspectator.com 1.79% 43.21x
scienceblogs.com 1.26% 43.03x
artnews.com 1.21% 42.94x
pewresearch.org 3.09% 42.42x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is University Press.

Content Affinity Composition Index
University Press 10.16% 23.34x
Social & Demographic Trends 2.85% 22.86x
Philanthropy - Nonprofits 1.49% 21.65x
Law School Research Cluster 0.71% 21.14x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 21.09x
Reproductive Health 4.26% 20.54x
Writing & Publishing 5.25% 20.48x
Aid Groups 2.07% 20.42x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 4.29% 19.91x
MBA Education 9.63% 19.61x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female