Explore the College Students Audience
Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the College Students audience.
INTERESTS
The College Students audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Students audience is New Year Resolution Intender.
| Interest | Composition | Index |
| New Year Resolution Intender | 5.49% | 30.22x |
| Harvard University Fans | 7.86% | 29.70x |
| Parents of Teenagers Going to College | 23.94% | 29.47x |
| Ivy League College Researchers | 4.08% | 24.37x |
| History Buffs | 24.73% | 23.66x |
| College Aspirants | 21.34% | 23.54x |
| Modern Art Museum Researchers | 27.36% | 23.10x |
| U.S. History Buffs | 26.64% | 22.81x |
| Authors | 24.03% | 22.66x |
| United Nations Donors | 11.86% | 22.64x |
Composition Percentage:
The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
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APPAREL RETAILERS
The College Students audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Students audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 2.13x |
Composition Percentage:
The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
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WEBSITES
The College Students audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Students audience is columbia.edu.
| Website | Composition | Index |
| columbia.edu | 1.19% | 36.34x |
| stonybrook.edu | 2.35% | 34.95x |
| stjohns.edu | 1.37% | 31.36x |
| yale.edu | 1.64% | 30.45x |
| mssm.edu | 1.03% | 30.11x |
| ucla.edu | 2.67% | 29.95x |
| sagepub.com | 2.40% | 29.23x |
| dartmouth.edu | 1.46% | 27.36x |
| bloomsbury.com | 1.42% | 27.28x |
| thegradcafe.com | 1.06% | 27.10x |
Composition Percentage:
The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Students audience is MBA Education.
| Content Affinity | Composition | Index |
| MBA Education | 0.26% | 22.03x |
| Philanthropy - Nonprofits | 0.06% | 20.84x |
| California Universities | 0.23% | 20.31x |
| International Development & Health | 0.04% | 20.28x |
| New York City Education & News Cluster | 2.36% | 18.72x |
| Medical Supplies and Information | 0.35% | 17.80x |
| Aid Groups | 0.76% | 16.89x |
| Writing & Publishing | 0.18% | 16.01x |
| New England Universities | 0.70% | 15.91x |
| Education Cluster | 0.12% | 15.67x |
Composition Percentage:
The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
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DEMOGRAPHICS
The College Students audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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