Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 2.2 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 48.50% 51.47x
Online Grammar Tool Users 44.60% 45.29x
Psychiatrists 49.97% 43.86x
Professional Medical Journal Readers 42.51% 42.66x
Liberal Think Tank Readers 43.30% 41.50x
Cholesterol Researchers 34.05% 40.83x
Executive and C-Suite 35.54% 40.09x
Eco-Conscious Consumers 34.11% 38.76x
Women's Fitness Enthusiasts 34.30% 38.43x
Documentary Film Fans 39.29% 38.33x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.35x
Journeys 0.01% 1.17x
Old Navy 0.01% 1.08x
Maurices 0.01% 1.00x
Victoria's Secret 0.01% 0.99x
Carhartt 0.08% 0.94x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is ssrn.com.

Website Composition Index
ssrn.com 1.46% 62.60x
frontiersin.org 1.82% 54.40x
thecrimson.com 1.76% 53.83x
theparisreview.org 1.23% 53.41x
uchicago.edu 1.54% 52.89x
onlinelibrary.wiley.com 7.31% 49.01x
columbia.edu 4.08% 48.38x
thelancet.com 1.28% 47.82x
chronicle.com 3.76% 47.68x
acs.org 1.23% 45.80x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is University Press.

Content Affinity Composition Index
University Press 1.85% 41.17x
Social & Demographic Trends 0.21% 37.79x
London Tourism & Events 0.18% 33.18x
Education Cluster 2.92% 32.81x
International Development & Health 0.48% 32.52x
Reproductive Health 0.40% 31.02x
Writing & Publishing 1.33% 30.95x
Institutional Investing 0.42% 29.99x
MBA Education 2.71% 29.05x
Addiction & Recovery Reference 0.46% 26.29x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female