Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 3.4 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Psychiatrists.

Interest Composition Index
Psychiatrists 53.43% 36.28x
Ivy League College Researchers 47.46% 35.26x
Liberal Think Tank Readers 48.72% 34.22x
Professional Medical Journal Readers 45.16% 33.55x
Harvard University Fans 51.26% 33.16x
Online Grammar Tool Users 47.77% 32.59x
Occupy Movement Supporters 47.39% 31.72x
Executive and C-Suite 36.90% 31.32x
College Professors 47.58% 31.06x
Immigration Resource Researchers 47.83% 30.81x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.58x
Victoria's Secret 0.01% 1.14x
Mens Wearhouse 0.01% 1.01x
Carhartt 0.09% 0.99x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is princeton.edu.

Website Composition Index
princeton.edu 1.96% 51.75x
dukeupress.edu 1.39% 46.56x
oxfordscholarship.com 1.75% 45.76x
columbiaspectator.com 1.66% 44.64x
oxfordhandbooks.com 1.25% 42.64x
bostonreview.net 1.65% 42.25x
brill.com 1.43% 41.41x
columbia.edu 8.34% 41.33x
degruyter.com 1.45% 40.96x
ssrn.com 5.60% 40.55x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is University Press.

Content Affinity Composition Index
University Press 7.46% 31.91x
Social & Demographic Trends 1.27% 28.73x
MBA Education 7.52% 26.99x
Education Cluster 8.50% 26.85x
Philanthropy - Nonprofits 0.93% 26.77x
Writing & Publishing 3.55% 26.17x
International Development & Health 1.83% 26.07x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 3.46% 25.65x
Law School Research Cluster 0.42% 24.73x
Reproductive Health 2.01% 24.71x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female