Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 3.2 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 44.54% 44.37x
Online Grammar Tool Users 42.74% 38.44x
Executive and C-Suite 31.05% 36.28x
Cholesterol Researchers 31.07% 34.57x
Psychiatrists 45.67% 34.34x
Liberal Think Tank Readers 41.24% 34.24x
Professional Medical Journal Readers 39.26% 33.14x
Documentary Film Fans 36.12% 33.01x
Medical Advice Researchers 30.58% 32.47x
Women's Fitness Enthusiasts 32.28% 32.36x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.37x
J. Crew 0.01% 1.62x
Chicos 0.02% 1.60x
Gap 0.02% 1.56x
White House Black Market 0.02% 1.54x
H&M 0.01% 1.44x
Jos A. Bank Clothiers 0.01% 1.41x
Forever 21 0.01% 1.34x
Michael Kors 0.01% 1.30x
Lane Bryant 0.02% 1.27x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is onlinelibrary.wiley.com.

Website Composition Index
onlinelibrary.wiley.com 3.71% 42.21x
chronicle.com 2.24% 41.97x
everydayfeminism.com 1.13% 40.86x
columbia.edu 3.39% 39.79x
eurekalert.org 1.11% 39.02x
newstatesman.com 1.67% 38.94x
worldcat.org 1.15% 38.77x
jamanetwork.com 1.68% 38.25x
splcenter.org 1.16% 38.08x
fee.org 1.07% 37.14x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is University Press.

Content Affinity Composition Index
University Press 0.79% 37.48x
International Development & Health 0.23% 33.04x
London Tourism & Events 0.09% 32.67x
MBA Education 1.62% 29.39x
Writing & Publishing 0.71% 28.70x
Institutional Investing 0.17% 28.04x
Education Cluster 1.31% 27.69x
Reproductive Health 0.23% 25.08x
Foreign Language Education 0.43% 23.98x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.55% 23.74x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female