Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 1.4 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 30.23% 56.79x
Online Grammar Tool Users 29.18% 46.72x
Cholesterol Researchers 17.48% 40.13x
Harvard University Fans 25.13% 39.93x
Executive and C-Suite 23.68% 39.80x
Documentary Film Fans 26.51% 37.24x
Eco-Conscious Consumers 18.57% 35.59x
Psychiatrist Content Readers 36.43% 34.83x
Adult Acne Sufferers 31.51% 34.38x
Women's Fitness Enthusiasts 19.07% 34.37x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is Gap.

Location Composition Index
Gap 0.01% 1.45x
White House Black Market 0.01% 1.43x
Banana Republic 0.01% 1.43x
Old Navy 0.02% 1.37x
The Childrens Place 0.02% 1.32x
Journeys 0.01% 0.98x
Buckle 0.01% 0.98x
Victoria's Secret 0.01% 0.98x
Carhartt 0.09% 0.86x
Mens Wearhouse 0.01% 0.84x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is columbia.edu.

Website Composition Index
columbia.edu 3.08% 50.77x
dailyprincetonian.com 1.86% 43.97x
quillette.com 1.16% 36.16x
yale.edu 3.11% 32.67x
foreignaffairs.com 3.56% 31.98x
cuny.edu 1.15% 31.76x
timeshighereducation.com 1.31% 29.46x
harvard.edu 3.37% 28.88x
sciencedaily.com 3.44% 27.61x
dailygalaxy.com 1.15% 26.65x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is University Press.

Content Affinity Composition Index
University Press 0.18% 38.03x
MBA Education 0.81% 34.78x
International Development & Health 0.12% 34.57x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.25% 25.62x
Foreign Language Education 0.31% 24.94x
Philanthropy - Nonprofits 0.15% 23.90x
Writing & Publishing 0.57% 23.87x
Mining & Natural Resources 0.14% 22.95x
Middle East News 4.34% 21.62x
Canadian Universities 0.15% 20.53x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female