Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 1.2 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is New Year Resolution Intender.

Interest Composition Index
New Year Resolution Intender 5.49% 30.22x
Harvard University Fans 7.86% 29.70x
Parents of Teenagers Going to College 23.94% 29.47x
Ivy League College Researchers 4.08% 24.37x
History Buffs 24.73% 23.66x
College Aspirants 21.34% 23.54x
Modern Art Museum Researchers 27.36% 23.10x
U.S. History Buffs 26.64% 22.81x
Authors 24.03% 22.66x
United Nations Donors 11.86% 22.64x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is Zumiez.

Location Composition Index
Zumiez 0.01% 2.13x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is columbia.edu.

Website Composition Index
columbia.edu 1.19% 36.34x
stonybrook.edu 2.35% 34.95x
stjohns.edu 1.37% 31.36x
yale.edu 1.64% 30.45x
mssm.edu 1.03% 30.11x
ucla.edu 2.67% 29.95x
sagepub.com 2.40% 29.23x
dartmouth.edu 1.46% 27.36x
bloomsbury.com 1.42% 27.28x
thegradcafe.com 1.06% 27.10x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is MBA Education.

Content Affinity Composition Index
MBA Education 0.26% 22.03x
Philanthropy - Nonprofits 0.06% 20.84x
California Universities 0.23% 20.31x
International Development & Health 0.04% 20.28x
New York City Education & News Cluster 2.36% 18.72x
Medical Supplies and Information 0.35% 17.80x
Aid Groups 0.76% 16.89x
Writing & Publishing 0.18% 16.01x
New England Universities 0.70% 15.91x
Education Cluster 0.12% 15.67x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male