Explore the College Students Audience
Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the College Students audience.
INTERESTS
The College Students audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the College Students audience is Occupy Movement Supporters.
| Interest | Composition | Index |
| Occupy Movement Supporters | 46.06% | 26.51x |
| Harvard University Fans | 54.53% | 25.68x |
| Liberal Think Tank Readers | 48.48% | 25.50x |
| Yale University Fans | 51.10% | 25.15x |
| Medical Science Researchers | 41.28% | 23.50x |
| College Professors | 49.68% | 23.18x |
| Cholesterol Researchers | 29.34% | 22.12x |
| Joint Pain Health Care Professionals | 39.14% | 21.81x |
| Healthcare Industry | 35.65% | 21.77x |
| Charitable Organization Researchers | 42.10% | 21.68x |
Composition Percentage:
The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
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APPAREL RETAILERS
The College Students audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the College Students audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.04% | 2.11x |
| Club Monaco | 0.01% | 2.08x |
| Ann Taylor | 0.03% | 2.02x |
| Intermix | 0.01% | 1.90x |
| Urban Outfitters | 0.06% | 1.82x |
| Zara | 0.03% | 1.71x |
| Michael Kors | 0.02% | 1.69x |
| Uniqlo | 0.02% | 1.66x |
| Armani | 0.02% | 1.65x |
| Kate Spade | 0.02% | 1.63x |
Composition Percentage:
The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
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WEBSITES
The College Students audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the College Students audience is iie.org.
| Website | Composition | Index |
| iie.org | 0.20% | 78.84x |
| talkstats.com | 0.46% | 78.42x |
| popline.org | 0.14% | 78.25x |
| skadden.com | 0.30% | 74.31x |
| poetsandquants.com | 0.11% | 73.38x |
| whitney.org | 1.01% | 73.17x |
| frick.org | 0.19% | 72.98x |
| albert.io | 0.52% | 72.54x |
| nybooks.com | 0.41% | 72.54x |
| 92y.org | 0.38% | 72.43x |
Composition Percentage:
The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the College Students audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 14.14% | 21.59x |
| Social & Demographic Trends | 7.19% | 21.51x |
| Philanthropy - Nonprofits | 2.50% | 20.71x |
| Feminism | 2.27% | 19.98x |
| MBA Education | 13.38% | 19.35x |
| Writing & Publishing | 6.51% | 18.74x |
| International Development & Health | 3.58% | 18.07x |
| Public Policy Media | 5.54% | 17.82x |
| Education Cluster | 13.55% | 17.75x |
| Law School Research Cluster | 1.56% | 17.74x |
Composition Percentage:
The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
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DEMOGRAPHICS
The College Students audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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