Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 2.6 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 54.36% 40.43x
Liberal Think Tank Readers 52.06% 40.41x
Occupy Movement Supporters 49.60% 39.17x
Yale University Fans 51.18% 38.34x
Immigration Resource Researchers 50.82% 38.13x
Immigration Policy Researchers 50.82% 38.13x
College Professors 51.01% 37.61x
Executive and C-Suite 40.16% 37.05x
Tutoring Resources Researchers 45.81% 36.12x
Cholesterol Researchers 39.39% 36.01x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.31x
Saint Laurent Paris 0.01% 2.11x
Bonobos 0.04% 2.11x
Intermix 0.01% 2.10x
Armani 0.03% 2.03x
American Apparel 0.04% 2.01x
Madewell 0.02% 2.01x
Lululemon 0.05% 1.82x
J. Crew 0.03% 1.81x
Club Monaco 0.02% 1.80x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is apastyle.org.

Website Composition Index
apastyle.org 1.36% 79.11x
princeton.edu 3.67% 63.56x
emeraldinsight.com 3.57% 57.66x
stattrek.com 1.42% 56.13x
pewresearch.org 2.78% 55.62x
macmillanlearning.com 1.01% 55.59x
scienceblogs.com 1.10% 54.04x
nobelprize.org 1.16% 53.24x
americanbar.org 1.92% 52.85x
ucpress.edu 1.76% 52.73x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 24.02x
Reproductive Health 3.47% 23.81x
Social & Demographic Trends 2.49% 23.81x
University Press 10.49% 23.21x
Philanthropy - Nonprofits 1.33% 23.07x
Writing & Publishing 4.87% 22.84x
Law School Research Cluster 0.61% 22.01x
Feminism 1.40% 21.34x
MBA Education 9.56% 21.32x
London Tourism 0.25% 21.03x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female