Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 3.4 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Occupy Movement Supporters.

Interest Composition Index
Occupy Movement Supporters 46.06% 26.51x
Harvard University Fans 54.53% 25.68x
Liberal Think Tank Readers 48.48% 25.50x
Yale University Fans 51.10% 25.15x
Medical Science Researchers 41.28% 23.50x
College Professors 49.68% 23.18x
Cholesterol Researchers 29.34% 22.12x
Joint Pain Health Care Professionals 39.14% 21.81x
Healthcare Industry 35.65% 21.77x
Charitable Organization Researchers 42.10% 21.68x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is American Apparel.

Location Composition Index
American Apparel 0.04% 2.11x
Club Monaco 0.01% 2.08x
Ann Taylor 0.03% 2.02x
Intermix 0.01% 1.90x
Urban Outfitters 0.06% 1.82x
Zara 0.03% 1.71x
Michael Kors 0.02% 1.69x
Uniqlo 0.02% 1.66x
Armani 0.02% 1.65x
Kate Spade 0.02% 1.63x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is iie.org.

Website Composition Index
iie.org 0.20% 78.84x
talkstats.com 0.46% 78.42x
popline.org 0.14% 78.25x
skadden.com 0.30% 74.31x
poetsandquants.com 0.11% 73.38x
whitney.org 1.01% 73.17x
frick.org 0.19% 72.98x
albert.io 0.52% 72.54x
nybooks.com 0.41% 72.54x
92y.org 0.38% 72.43x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is University Press.

Content Affinity Composition Index
University Press 14.14% 21.59x
Social & Demographic Trends 7.19% 21.51x
Philanthropy - Nonprofits 2.50% 20.71x
Feminism 2.27% 19.98x
MBA Education 13.38% 19.35x
Writing & Publishing 6.51% 18.74x
International Development & Health 3.58% 18.07x
Public Policy Media 5.54% 17.82x
Education Cluster 13.55% 17.75x
Law School Research Cluster 1.56% 17.74x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999