Dstillery Audiences

COLLEGE STUDENTS

Audience Size: 3.2 Million Devices

Explore the College Students Audience

Below you'll find more information about the College Students audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the College Students audience.

Dstillery Crafted Audiences

INTERESTS

The College Students audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the College Students audience is Occupy Movement Supporters.

Interest Composition Index
Occupy Movement Supporters 48.63% 30.00x
Liberal Think Tank Readers 52.13% 29.00x
Harvard University Fans 57.89% 28.75x
Tutoring Resources Researchers 51.38% 28.12x
Immigration Resource Researchers 46.90% 27.72x
Immigration Policy Researchers 46.90% 27.72x
Yale University Fans 55.07% 27.27x
Cholesterol Researchers 33.82% 26.51x
College Professors 52.35% 26.12x
Medical Science Researchers 44.31% 25.89x
Composition Percentage: The overlap percentage between the College Students audience and the Interest attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The College Students audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the College Students audience is Everlane.

Location Composition Index
Everlane 0.01% 3.35x
American Apparel 0.08% 2.38x
Club Monaco 0.02% 2.19x
Uniqlo 0.03% 2.15x
Intermix 0.02% 2.14x
Supreme 0.02% 2.08x
Patagonia 0.04% 2.06x
Zara 0.06% 2.00x
Calvin Klein 0.02% 1.99x
Levi Strauss 0.02% 1.97x
Composition Percentage: The overlap percentage between the College Students audience and the Location attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Web Insights

WEBSITES

The College Students audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the College Students audience is annualreviews.org.

Website Composition Index
annualreviews.org 1.51% 84.57x
princeton.edu 5.75% 70.98x
pewinternet.org 1.35% 65.83x
sup.org 1.18% 65.26x
ucpress.edu 2.13% 64.39x
plannedparenthood.org 2.61% 63.82x
pewsocialtrends.org 1.47% 63.61x
people-press.org 1.88% 62.55x
poetryfoundation.org 2.05% 62.55x
mitadmissions.org 1.00% 60.94x
Composition Percentage: The overlap percentage between the College Students audience and the Web attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the College Students audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 2.39% 24.24x
Social & Demographic Trends 5.84% 24.20x
University Press 15.35% 23.57x
MBA Education 14.22% 21.95x
Law School Research Cluster 1.40% 21.93x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.43% 21.63x
Feminism 2.14% 21.57x
Writing & Publishing 6.97% 21.00x
Aid Groups 4.06% 20.58x
Reproductive Health 9.13% 19.98x
Composition Percentage: The overlap percentage between the College Students audience and the Content Affinity attribute.
Index: A comparison of the College Students audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The College Students audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male