Explore the Competitive Car Brand Shoppers Audience
Below you'll find more information about the Competitive Car Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Competitive Car Brand Shoppers audience.
INTERESTS
The Competitive Car Brand Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Car Brand Shoppers audience is Honda Vehicle Shoppers.
| Interest | Composition | Index |
| Honda Vehicle Shoppers | 46.85% | 26.66x |
| Car Buyers | 42.41% | 26.00x |
| Ford Vehicle Shoppers | 45.99% | 25.34x |
| Auto Repair Researchers | 46.62% | 25.02x |
| Xtreme Sports Fans | 39.52% | 24.68x |
| Power Tools Shoppers | 34.44% | 24.52x |
| Product Manuals Researchers | 30.14% | 24.47x |
| Truck Shoppers | 47.96% | 24.28x |
| Quads and ATV Enthusiasts | 49.11% | 23.96x |
| In-Market Car Shoppers | 45.36% | 23.94x |
Composition Percentage:
The overlap percentage between the Competitive Car Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Competitive Car Brand Shoppers audience to the internet population.
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APPAREL RETAILERS
The Competitive Car Brand Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Car Brand Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 1.27x |
| Chicos | 0.01% | 1.21x |
| Maurices | 0.02% | 1.19x |
| Aeropostale | 0.01% | 1.10x |
| Journeys | 0.02% | 1.10x |
| Mens Wearhouse | 0.02% | 1.08x |
| Old Navy | 0.02% | 1.07x |
| Victoria's Secret | 0.02% | 1.03x |
| Express | 0.01% | 1.02x |
| Lane Bryant | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Competitive Car Brand Shoppers audience and the Location attribute.
Index: A comparison of the Competitive Car Brand Shoppers audience to the internet population.
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WEBSITES
The Competitive Car Brand Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Car Brand Shoppers audience is brp.com.
| Website | Composition | Index |
| brp.com | 1.15% | 37.56x |
| drivingline.com | 2.08% | 34.68x |
| machinerytrader.com | 2.81% | 32.91x |
| cheaperthandirt.com | 2.41% | 32.73x |
| motorcyclenews.com | 2.30% | 32.65x |
| chevrolet.com | 1.25% | 32.62x |
| saferwholesale.com | 2.23% | 32.41x |
| auctiontime.com | 2.30% | 31.65x |
| tractorhouse.com | 4.74% | 31.47x |
| stihlusa.com | 3.52% | 31.42x |
Composition Percentage:
The overlap percentage between the Competitive Car Brand Shoppers audience and the Web attribute.
Index: A comparison of the Competitive Car Brand Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Car Brand Shoppers audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.06% | 25.63x |
| General Interest | 0.12% | 23.27x |
| Rural Living | 0.03% | 19.69x |
| Car Keys, Locks & Remotes | 2.85% | 18.62x |
| Auto Body Upkeep & Repair Researchers | 1.94% | 18.27x |
| Recreational Motor Sport Enthusiasts | 3.45% | 17.96x |
| Hobby Drones & Remote-Controlled Cars | 0.45% | 16.69x |
| Auctions & Repossessions | 0.43% | 16.55x |
| Home Improvement Contractor | 0.05% | 16.52x |
| Trucking | 6.46% | 16.21x |
Composition Percentage:
The overlap percentage between the Competitive Car Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Competitive Car Brand Shoppers audience to the internet population.
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DEMOGRAPHICS
The Competitive Car Brand Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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