Dstillery Audiences

COMPETITIVE CAR BRAND SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Competitive Car Brand Shoppers Audience

Below you'll find more information about the Competitive Car Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Competitive Car Brand Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Car Brand Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Car Brand Shoppers audience is Honda Vehicle Shoppers.

Interest Composition Index
Honda Vehicle Shoppers 46.85% 26.66x
Car Buyers 42.41% 26.00x
Ford Vehicle Shoppers 45.99% 25.34x
Auto Repair Researchers 46.62% 25.02x
Xtreme Sports Fans 39.52% 24.68x
Power Tools Shoppers 34.44% 24.52x
Product Manuals Researchers 30.14% 24.47x
Truck Shoppers 47.96% 24.28x
Quads and ATV Enthusiasts 49.11% 23.96x
In-Market Car Shoppers 45.36% 23.94x
Composition Percentage: The overlap percentage between the Competitive Car Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Competitive Car Brand Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Car Brand Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Car Brand Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.27x
Chicos 0.01% 1.21x
Maurices 0.02% 1.19x
Aeropostale 0.01% 1.10x
Journeys 0.02% 1.10x
Mens Wearhouse 0.02% 1.08x
Old Navy 0.02% 1.07x
Victoria's Secret 0.02% 1.03x
Express 0.01% 1.02x
Lane Bryant 0.01% 1.01x
Composition Percentage: The overlap percentage between the Competitive Car Brand Shoppers audience and the Location attribute.
Index: A comparison of the Competitive Car Brand Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Car Brand Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Car Brand Shoppers audience is brp.com.

Website Composition Index
brp.com 1.15% 37.56x
drivingline.com 2.08% 34.68x
machinerytrader.com 2.81% 32.91x
cheaperthandirt.com 2.41% 32.73x
motorcyclenews.com 2.30% 32.65x
chevrolet.com 1.25% 32.62x
saferwholesale.com 2.23% 32.41x
auctiontime.com 2.30% 31.65x
tractorhouse.com 4.74% 31.47x
stihlusa.com 3.52% 31.42x
Composition Percentage: The overlap percentage between the Competitive Car Brand Shoppers audience and the Web attribute.
Index: A comparison of the Competitive Car Brand Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Car Brand Shoppers audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.06% 25.63x
General Interest 0.12% 23.27x
Rural Living 0.03% 19.69x
Car Keys, Locks & Remotes 2.85% 18.62x
Auto Body Upkeep & Repair Researchers 1.94% 18.27x
Recreational Motor Sport Enthusiasts 3.45% 17.96x
Hobby Drones & Remote-Controlled Cars 0.45% 16.69x
Auctions & Repossessions 0.43% 16.55x
Home Improvement Contractor 0.05% 16.52x
Trucking 6.46% 16.21x
Composition Percentage: The overlap percentage between the Competitive Car Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Competitive Car Brand Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Car Brand Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male