Explore the Competitive Car Brand Shoppers Audience
Below you'll find more information about the Competitive Car Brand Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Competitive Car Brand Shoppers audience.
INTERESTS
The Competitive Car Brand Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Car Brand Shoppers audience is Quads and ATV Enthusiasts.
| Interest | Composition | Index |
| Quads and ATV Enthusiasts | 50.41% | 27.92x |
| Ford Vehicle Shoppers | 43.84% | 27.40x |
| Honda Vehicle Shoppers | 50.46% | 27.35x |
| Truck Shoppers | 48.13% | 26.40x |
| Car Buyers | 46.06% | 25.36x |
| Auto Repair Researchers | 47.93% | 25.25x |
| Power Tools Shoppers | 43.86% | 24.90x |
| Corvette Enthusiasts | 43.85% | 24.50x |
| Ford Mustang Enthusiasts | 44.63% | 24.41x |
| Jeep Vehicle Shoppers | 46.79% | 24.40x |
Composition Percentage:
The overlap percentage between the Competitive Car Brand Shoppers audience and the Interest attribute.
Index: A comparison of the Competitive Car Brand Shoppers audience to the internet population.
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APPAREL RETAILERS
The Competitive Car Brand Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Car Brand Shoppers audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.38x |
| Carhartt | 0.33% | 1.37x |
| Jos A. Bank Clothiers | 0.04% | 1.10x |
| Chicos | 0.04% | 1.07x |
| Mens Wearhouse | 0.05% | 1.00x |
| Lane Bryant | 0.03% | 1.00x |
| White House Black Market | 0.04% | 0.97x |
| Buckle | 0.03% | 0.96x |
| Old Navy | 0.05% | 0.92x |
| Talbots | 0.02% | 0.92x |
Composition Percentage:
The overlap percentage between the Competitive Car Brand Shoppers audience and the Location attribute.
Index: A comparison of the Competitive Car Brand Shoppers audience to the internet population.
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WEBSITES
The Competitive Car Brand Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Car Brand Shoppers audience is hondaprokevin.com.
| Website | Composition | Index |
| hondaprokevin.com | 1.67% | 43.70x |
| yamahamotorsports.com | 1.24% | 43.23x |
| westendmotorsports.com | 1.04% | 34.90x |
| ridermagazine.com | 1.11% | 34.78x |
| vortexoptics.com | 1.24% | 34.36x |
| dieselpowerproducts.com | 1.90% | 33.57x |
| honda.com | 4.62% | 32.35x |
| harborfreight.com | 2.36% | 32.30x |
| glock.com | 1.73% | 31.01x |
| dbelectrical.com | 1.27% | 31.01x |
Composition Percentage:
The overlap percentage between the Competitive Car Brand Shoppers audience and the Web attribute.
Index: A comparison of the Competitive Car Brand Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Car Brand Shoppers audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.19% | 27.13x |
| Recreational Motor Sport Enthusiasts | 4.08% | 22.73x |
| General Interest | 0.30% | 22.03x |
| Rural Living | 0.10% | 20.53x |
| Home Improvement Contractor | 0.68% | 20.01x |
| Environmentally Friendly Cars | 0.06% | 18.36x |
| Auto Body Upkeep & Repair Researchers | 4.01% | 18.13x |
| Car Keys, Locks & Remotes | 7.62% | 17.67x |
| Trucking | 9.55% | 17.58x |
| All-Terrain Vehicles | 16.92% | 17.56x |
Composition Percentage:
The overlap percentage between the Competitive Car Brand Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Competitive Car Brand Shoppers audience to the internet population.
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DEMOGRAPHICS
The Competitive Car Brand Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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