Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 849.6 Thousand Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 849.6 thousand unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 46.30% 82.21x
Running Enthusiasts 41.76% 71.68x
Liberal News Readers 40.03% 66.21x
Cholesterol Researchers 26.90% 63.75x
Mens Fitness Publication Readers 36.11% 62.05x
Financial News Readers 37.39% 61.39x
Advertising Professionals 42.30% 60.96x
Eco-Conscious Consumers 31.12% 60.28x
Men's Health Researchers 31.70% 54.49x
Women’s Lifestyle Blogs Researchers 32.05% 53.29x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.22x
LOFT 0.02% 1.82x
Chicos 0.02% 1.79x
J. Crew 0.02% 1.73x
Banana Republic 0.02% 1.59x
White House Black Market 0.02% 1.56x
Michael Kors 0.01% 1.53x
Express 0.02% 1.47x
Eddie Bauer 0.02% 1.46x
Buckle 0.02% 1.44x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.76% 89.02x
gravelcyclist.com 1.24% 84.42x
zwiftinsider.com 2.16% 83.12x
flobikes.com 1.06% 74.78x
cycletraveloverload.com 1.13% 74.19x
bikemag.com 1.43% 73.10x
bikerumor.com 8.98% 72.20x
outsideonline.com 3.99% 69.73x
cyclingabout.com 1.08% 67.20x
triathlonmagazine.ca 1.26% 66.65x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is US Cycling.

Content Affinity Composition Index
US Cycling 20.26% 33.95x
Assorted Topics (Television, Origami, Men's Health) 1.10% 26.95x
Action Sports 0.40% 25.62x
Australia & New Zealand Media 1.80% 23.75x
Winter Sports & Gear 0.37% 23.46x
Backpacking 4.91% 22.95x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 6.05% 22.66x
Local & Travel England - Northern England 0.25% 21.90x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.38% 21.57x
Running & Marathons 13.42% 20.46x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male