Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 1.7 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 57.26% 60.42x
Running Enthusiasts 51.88% 56.11x
Liberal News Readers 52.45% 52.36x
Cholesterol Researchers 44.87% 51.76x
Mens Fitness Publication Readers 49.64% 51.67x
Financial News Readers 48.95% 50.11x
Advertising Professionals 49.99% 49.75x
Eco-Conscious Consumers 43.56% 47.86x
Financial Business Intelligence Researchers 48.19% 47.59x
Boston Trip Planners 45.15% 47.54x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Talbots.

Location Composition Index
Talbots 0.02% 1.49x
Chicos 0.02% 1.45x
LOFT 0.02% 1.38x
Eddie Bauer 0.01% 1.38x
Express 0.02% 1.35x
Hollister 0.01% 1.32x
Old Navy 0.03% 1.20x
Gap 0.02% 1.20x
Jos A. Bank Clothiers 0.02% 1.16x
Banana Republic 0.02% 1.11x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.43% 62.97x
theproscloset.com 1.35% 58.08x
zwiftinsider.com 1.75% 55.92x
forums.mtbr.com 2.33% 54.45x
bikerumor.com 6.78% 54.19x
thegeekycyclist.com 1.41% 50.78x
bikemag.com 2.48% 50.66x
outsideonline.com 13.12% 48.85x
velonews.com 7.93% 47.48x
arynews.tv 1.68% 46.47x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.11% 26.37x
US Cycling 19.54% 24.21x
Cuba & Mexico Media 0.10% 23.48x
Australia & New Zealand Media 2.98% 23.21x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.35% 23.10x
Winter Sports & Gear 0.44% 21.85x
Ireland Cluster 6.27% 21.28x
Institutional Investing 0.07% 21.27x
Action Sports 0.52% 21.02x
Backpacking 8.76% 20.91x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male