COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 1.7 Million Devices

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Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Competitive Sports Participants audience.

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest	Composition	Index
Indoor Cycling & Spinning Enthusiasts	57.26%	60.42x
Running Enthusiasts	51.88%	56.11x
Liberal News Readers	52.45%	52.36x
Cholesterol Researchers	44.87%	51.76x
Mens Fitness Publication Readers	49.64%	51.67x
Financial News Readers	48.95%	50.11x
Advertising Professionals	49.99%	49.75x
Eco-Conscious Consumers	43.56%	47.86x
Financial Business Intelligence Researchers	48.19%	47.59x
Boston Trip Planners	45.15%	47.54x

Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.

Index: A comparison of the Competitive Sports Participants audience to the internet population.

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Talbots.

Location	Composition	Index
Talbots	0.02%	1.49x
Chicos	0.02%	1.45x
LOFT	0.02%	1.38x
Eddie Bauer	0.01%	1.38x
Express	0.02%	1.35x
Hollister	0.01%	1.32x
Old Navy	0.03%	1.20x
Gap	0.02%	1.20x
Jos A. Bank Clothiers	0.02%	1.16x
Banana Republic	0.02%	1.11x

Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.

Index: A comparison of the Competitive Sports Participants audience to the internet population.

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is cxmagazine.com.

Website	Composition	Index
cxmagazine.com	1.43%	62.97x
theproscloset.com	1.35%	58.08x
zwiftinsider.com	1.75%	55.92x
forums.mtbr.com	2.33%	54.45x
bikerumor.com	6.78%	54.19x
thegeekycyclist.com	1.41%	50.78x
bikemag.com	2.48%	50.66x
outsideonline.com	13.12%	48.85x
velonews.com	7.93%	47.48x
arynews.tv	1.68%	46.47x

Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.

Index: A comparison of the Competitive Sports Participants audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Environmental Conservation.

Content Affinity	Composition	Index
Environmental Conservation	0.11%	26.37x
US Cycling	19.54%	24.21x
Cuba & Mexico Media	0.10%	23.48x
Australia & New Zealand Media	2.98%	23.21x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	2.35%	23.10x
Winter Sports & Gear	0.44%	21.85x
Ireland Cluster	6.27%	21.28x
Institutional Investing	0.07%	21.27x
Action Sports	0.52%	21.02x
Backpacking	8.76%	20.91x

Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.

Index: A comparison of the Competitive Sports Participants audience to the internet population.

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male