Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 3 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 59.04% 47.77x
Running Enthusiasts 55.68% 47.41x
Liberal News Readers 46.24% 44.04x
Financial News Readers 46.44% 39.77x
Mens Fitness Publication Readers 44.62% 39.49x
Cholesterol Researchers 44.91% 39.25x
Men's Clothing Shoppers 46.35% 39.24x
Boston Trip Planners 43.83% 38.74x
Financial Business Intelligence Researchers 43.79% 38.58x
Advertising Professionals 45.94% 37.91x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Everlane.

Location Composition Index
Everlane 0.01% 2.05x
Bonobos 0.15% 1.92x
Supreme 0.02% 1.83x
REI 0.03% 1.82x
Jos A. Bank Clothiers 0.49% 1.68x
LL Bean 0.01% 1.59x
Patagonia 0.03% 1.59x
Saint Laurent Paris 0.02% 1.45x
Topshop 0.03% 1.41x
Lululemon 0.08% 1.37x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is velonews.com.

Website Composition Index
velonews.com 1.53% 62.98x
cxmagazine.com 1.93% 52.09x
baa.org 1.18% 51.46x
bikenashbar.com 1.80% 46.11x
performancebike.com 3.88% 45.46x
onlineraceresults.com 1.77% 44.97x
cyclingnews.com 8.56% 44.90x
trifind.com 2.36% 44.80x
cannondale.com 1.75% 44.08x
trekbicyclesuperstore.com 1.21% 43.30x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 29.95% 20.38x
US Cycling 19.85% 19.34x
Winter Sports & Gear 3.51% 18.77x
Sports - Skiing, Snowboarding 0.04% 18.67x
Local & Travel England - North Midlands 0.07% 18.21x
Backpacking 9.30% 17.40x
Environmental Conservation 0.10% 16.22x
Australia & New Zealand Media 6.75% 16.20x
Washington D.C. Hotels 0.02% 15.73x
Illinois College Sports 0.61% 15.69x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male