Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 2.8 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 49.60% 36.49x
Liberal News Readers 38.64% 32.98x
Financial News Readers 36.35% 29.84x
Men's Clothing Shoppers 42.82% 28.99x
Cycling Enthusiasts 42.50% 28.55x
Cholesterol Researchers 37.00% 27.89x
Mens Fitness Publication Readers 35.99% 27.85x
Financial Business Intelligence Researchers 37.76% 27.39x
Travel Industry 42.06% 25.70x
Sporting Goods Shoppers 40.09% 25.42x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Columbia.

Location Composition Index
Columbia 0.01% 1.99x
Lorna Jane 0.01% 1.94x
REI 0.02% 1.93x
Free People 0.02% 1.73x
Patagonia 0.01% 1.63x
Kate Spade 0.02% 1.52x
Eddie Bauer 0.01% 1.48x
The North Face 0.02% 1.44x
American Apparel 0.03% 1.41x
Hugo Boss 0.01% 1.39x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is zipp.com.

Website Composition Index
zipp.com 0.49% 115.53x
dcrainmaker.com 0.27% 108.88x
steephill.tv 1.00% 103.08x
feltbicycles.com 0.57% 100.25x
cyclingfans.com 0.83% 100.12x
pezcyclingnews.com 0.75% 96.81x
cxmagazine.com 1.44% 96.16x
trainingpeaks.com 0.29% 95.99x
visiontechusa.com 0.22% 95.98x
cyclingstage.com 0.17% 95.54x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 32.10% 21.65x
US Cycling 20.03% 21.16x
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.17% 18.36x
Winter Sports & Gear 4.16% 17.94x
Sports - Skiing, Snowboarding 0.07% 17.80x
Illinois College Sports 0.46% 16.80x
Washington D.C. Hotels 0.06% 14.72x
Marketing Professionals 7.55% 14.72x
Backpacking 11.39% 14.64x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 1.98% 14.36x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999