Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 2.3 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 52.17% 38.98x
Liberal News Readers 42.76% 36.92x
Financial News Readers 41.57% 32.30x
Mens Fitness Publication Readers 39.35% 32.25x
Cholesterol Researchers 41.05% 32.18x
Men's Clothing Shoppers 47.67% 30.65x
Financial Business Intelligence Researchers 42.14% 29.83x
Boston Trip Planners 41.28% 29.82x
TV Advertising Professionals 36.09% 29.34x
Cycling Enthusiasts 43.34% 29.27x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.96x
Madewell 0.03% 1.87x
Columbia 0.02% 1.80x
Patagonia 0.03% 1.68x
The North Face 0.04% 1.62x
Urban Outfitters 0.08% 1.61x
Ralph Lauren 0.01% 1.59x
Club Monaco 0.01% 1.58x
Levi Strauss 0.02% 1.55x
Free People 0.03% 1.50x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is velonews.com.

Website Composition Index
velonews.com 2.93% 119.37x
triathlete.com 1.07% 113.01x
nashbar.com 1.39% 109.29x
ironman.com 3.63% 107.04x
cxmagazine.com 2.12% 104.72x
cyclingnews.com 7.02% 99.72x
trifind.com 2.25% 98.24x
baa.org 2.48% 98.22x
cyclingtips.com 1.01% 96.39x
irunfar.com 1.12% 90.91x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 30.06% 22.86x
US Cycling 17.84% 21.73x
Sports - Skiing, Snowboarding 0.06% 19.46x
Assorted Topics (Viral Media, Paid Traffic) 8.28% 19.29x
Washington D.C. Hotels 0.04% 17.88x
Home Décor, Furniture, & Decorating 0.07% 16.80x
Backpacking 11.27% 16.51x
Local & Travel England - Northern England 0.14% 16.46x
Winter Sports & Gear 4.43% 16.33x
Marketing Professionals 6.97% 16.11x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male