Explore the Competitive Sports Participants Audience
Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Competitive Sports Participants audience.
INTERESTS
The Competitive Sports Participants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 60.61% | 47.26x |
| Running Enthusiasts | 57.46% | 44.56x |
| Liberal News Readers | 53.01% | 41.75x |
| Financial News Readers | 50.79% | 40.73x |
| Cholesterol Researchers | 49.12% | 40.26x |
| Advertising Professionals | 51.18% | 39.53x |
| Mens Fitness Publication Readers | 51.84% | 38.67x |
| Eco-Conscious Consumers | 48.05% | 37.97x |
| Financial Business Intelligence Researchers | 48.08% | 37.75x |
| Boston Trip Planners | 46.64% | 37.71x |
Composition Percentage:
The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Curious about what else the Competitive Sports Participants audience is interested in?
Sign Up
APPAREL RETAILERS
The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.42x |
| Chicos | 0.01% | 1.36x |
| Old Navy | 0.01% | 1.18x |
| Mens Wearhouse | 0.01% | 1.11x |
| Maurices | 0.01% | 1.11x |
| Carhartt | 0.14% | 1.05x |
Composition Percentage:
The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Want to find more of the Competitive Sports Participants audience in the real world?
Sign Up
WEBSITES
The Competitive Sports Participants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Sports Participants audience is ironman.com.
| Website | Composition | Index |
| ironman.com | 1.24% | 58.62x |
| bicycleretailer.com | 1.07% | 55.56x |
| trifind.com | 1.55% | 54.93x |
| bikepacking.com | 1.28% | 54.51x |
| connect.garmin.com | 2.02% | 51.11x |
| marathonguide.com | 1.10% | 50.28x |
| bikereg.com | 1.46% | 50.19x |
| cxmagazine.com | 1.97% | 50.03x |
| parktool.com | 1.39% | 46.55x |
| cyclingnews.com | 11.07% | 46.43x |
Composition Percentage:
The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Want to see more of the websites the Competitive Sports Participants audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 24.64% | 20.27x |
| Winter Sports & Gear | 1.96% | 20.11x |
| US Cycling | 17.95% | 19.74x |
| Australia & New Zealand Media | 5.35% | 19.61x |
| Illinois College Sports | 0.27% | 19.33x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.07% | 19.03x |
| Local & Travel England - North Midlands | 0.11% | 18.89x |
| Scotland Travel | 0.19% | 18.81x |
| Local & Travel England - Northern England | 0.29% | 18.66x |
| Colorado Snow | 1.95% | 18.60x |
Composition Percentage:
The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Want to see more of the Content Affinities the Competitive Sports Participants audience visits?
Sign Up
DEMOGRAPHICS
The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Competitive Sports Participants audience?
Sign Up