Explore the Competitive Sports Participants Audience
Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Competitive Sports Participants audience.
INTERESTS
The Competitive Sports Participants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Sports Participants audience is Running Enthusiasts.
| Interest | Composition | Index |
| Running Enthusiasts | 51.78% | 38.15x |
| Liberal News Readers | 41.49% | 35.19x |
| Financial News Readers | 39.10% | 31.44x |
| Men's Clothing Shoppers | 45.23% | 30.49x |
| Financial Business Intelligence Researchers | 38.60% | 30.46x |
| Cycling Enthusiasts | 42.27% | 30.46x |
| Cholesterol Researchers | 39.74% | 30.00x |
| Mens Fitness Publication Readers | 38.25% | 29.59x |
| Advertising Professionals | 40.81% | 27.58x |
| Sporting Goods Shoppers | 39.60% | 27.31x |
Composition Percentage:
The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
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APPAREL RETAILERS
The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 1.73x |
| The North Face | 0.03% | 1.63x |
| Urban Outfitters | 0.05% | 1.57x |
| Patagonia | 0.01% | 1.56x |
| Club Monaco | 0.01% | 1.52x |
| Columbia | 0.01% | 1.50x |
| Tommy Bahama | 0.04% | 1.50x |
| Madewell | 0.02% | 1.48x |
| Levi Strauss | 0.01% | 1.42x |
| Lululemon | 0.06% | 1.42x |
Composition Percentage:
The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
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WEBSITES
The Competitive Sports Participants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Sports Participants audience is velonews.com.
| Website | Composition | Index |
| velonews.com | 3.44% | 103.04x |
| cyclingnews.com | 7.10% | 99.94x |
| ironman.com | 3.77% | 99.21x |
| cxmagazine.com | 1.85% | 99.17x |
| triathlete.com | 1.28% | 97.52x |
| trifind.com | 2.24% | 92.60x |
| baa.org | 2.95% | 85.55x |
| irunfar.com | 1.21% | 83.05x |
| planetcyclery.com | 1.36% | 80.66x |
| racycles.com | 2.64% | 80.01x |
Composition Percentage:
The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 32.32% | 22.40x |
| US Cycling | 19.78% | 21.89x |
| Sports - Skiing, Snowboarding | 0.07% | 20.15x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 7.59% | 18.64x |
| Washington D.C. Hotels | 0.05% | 17.73x |
| Winter Sports & Gear | 4.56% | 16.71x |
| Marketing Professionals | 7.46% | 15.64x |
| Backpacking | 11.88% | 15.54x |
| Philanthropy - Nonprofits | 1.69% | 15.52x |
| Local & Travel England - North Midlands | 0.06% | 15.48x |
Composition Percentage:
The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
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DEMOGRAPHICS
The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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