Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 3 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 60.28% 46.09x
Running Enthusiasts 58.38% 44.79x
Liberal News Readers 52.31% 41.50x
Financial News Readers 51.21% 40.14x
Cholesterol Researchers 48.55% 39.80x
Mens Fitness Publication Readers 49.07% 39.77x
Advertising Professionals 50.06% 38.40x
Eco-Conscious Consumers 48.23% 37.90x
Boston Trip Planners 47.34% 37.49x
Financial Business Intelligence Researchers 49.18% 37.28x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Chicos.

Location Composition Index
Chicos 0.01% 1.56x
Old Navy 0.01% 1.24x
Carhartt 0.13% 1.22x
Victoria's Secret 0.01% 1.06x
Mens Wearhouse 0.01% 0.92x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is ironman.com.

Website Composition Index
ironman.com 1.75% 54.50x
performancebike.com 1.15% 52.34x
bicycleretailer.com 1.37% 50.57x
racycles.com 1.05% 48.90x
cxmagazine.com 1.80% 48.75x
bikepacking.com 1.58% 48.14x
trifind.com 1.94% 47.92x
cyclingnews.com 8.54% 47.77x
connect.garmin.com 2.72% 46.07x
marathonguide.com 1.40% 45.65x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is US Cycling.

Content Affinity Composition Index
US Cycling 15.50% 23.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 22.52x
Running & Marathons 25.78% 21.01x
Environmentally Friendly Cars 0.05% 19.92x
Australia & New Zealand Media 5.37% 19.11x
London Tourism & Events 0.26% 19.02x
Local & Travel England - North Midlands 0.10% 18.85x
London Tourism 0.11% 18.61x
Local & Travel England - Northern England 0.23% 18.53x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.23% 18.43x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male