Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 3.4 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 60.09% 52.11x
Running Enthusiasts 58.42% 50.73x
Liberal News Readers 50.73% 47.21x
Financial News Readers 49.06% 45.65x
Cholesterol Researchers 49.04% 43.81x
Mens Fitness Publication Readers 49.95% 43.49x
Boston Trip Planners 48.64% 42.59x
Financial Business Intelligence Researchers 47.77% 42.46x
Advertising Professionals 50.37% 42.06x
Eco-Conscious Consumers 47.73% 41.49x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is REI.

Location Composition Index
REI 0.02% 2.05x
Bonobos 0.01% 1.72x
Uniqlo 0.02% 1.70x
The North Face 0.02% 1.61x
Madewell 0.02% 1.51x
Free People 0.02% 1.51x
Urban Outfitters 0.03% 1.41x
Jos A. Bank Clothiers 0.04% 1.39x
Brooks Brothers 0.02% 1.34x
Lululemon 0.03% 1.34x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is cyclingnews.com.

Website Composition Index
cyclingnews.com 7.47% 60.87x
performancebike.com 1.99% 60.70x
cxmagazine.com 1.69% 59.64x
trifind.com 2.07% 57.86x
runningintheusa.com 1.27% 57.18x
ironman.com 2.63% 53.14x
evanscycles.com 1.35% 50.86x
bicycleretailer.com 1.88% 50.13x
roadbikerider.com 1.45% 48.76x
wiggle.com 1.15% 48.60x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is US Cycling.

Content Affinity Composition Index
US Cycling 15.88% 21.64x
Running & Marathons 25.59% 21.05x
Sports - Skiing, Snowboarding 0.02% 19.77x
Local & Travel England - North Midlands 0.08% 19.75x
Australia & New Zealand Media 6.06% 19.19x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 19.15x
Local & Travel England - Northern England 0.17% 18.99x
Illinois College Sports 0.44% 18.21x
Backpacking 6.79% 18.06x
Cars, Travel & Food 0.33% 18.00x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male