Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 2.8 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 60.61% 47.26x
Running Enthusiasts 57.46% 44.56x
Liberal News Readers 53.01% 41.75x
Financial News Readers 50.79% 40.73x
Cholesterol Researchers 49.12% 40.26x
Advertising Professionals 51.18% 39.53x
Mens Fitness Publication Readers 51.84% 38.67x
Eco-Conscious Consumers 48.05% 37.97x
Financial Business Intelligence Researchers 48.08% 37.75x
Boston Trip Planners 46.64% 37.71x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.42x
Chicos 0.01% 1.36x
Old Navy 0.01% 1.18x
Mens Wearhouse 0.01% 1.11x
Maurices 0.01% 1.11x
Carhartt 0.14% 1.05x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is ironman.com.

Website Composition Index
ironman.com 1.24% 58.62x
bicycleretailer.com 1.07% 55.56x
trifind.com 1.55% 54.93x
bikepacking.com 1.28% 54.51x
connect.garmin.com 2.02% 51.11x
marathonguide.com 1.10% 50.28x
bikereg.com 1.46% 50.19x
cxmagazine.com 1.97% 50.03x
parktool.com 1.39% 46.55x
cyclingnews.com 11.07% 46.43x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 24.64% 20.27x
Winter Sports & Gear 1.96% 20.11x
US Cycling 17.95% 19.74x
Australia & New Zealand Media 5.35% 19.61x
Illinois College Sports 0.27% 19.33x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 19.03x
Local & Travel England - North Midlands 0.11% 18.89x
Scotland Travel 0.19% 18.81x
Local & Travel England - Northern England 0.29% 18.66x
Colorado Snow 1.95% 18.60x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male