Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 1.6 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 63.90% 66.40x
Running Enthusiasts 59.22% 61.68x
Liberal News Readers 50.20% 61.28x
Financial News Readers 48.74% 60.41x
Cholesterol Researchers 49.47% 56.59x
Mens Fitness Publication Readers 51.40% 56.01x
Advertising Professionals 50.60% 55.76x
Financial Business Intelligence Researchers 45.46% 55.03x
Executive and C-Suite 41.85% 54.13x
Boston Trip Planners 45.71% 54.02x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.89x
Gap 0.02% 1.88x
Jos A. Bank Clothiers 0.01% 1.57x
White House Black Market 0.01% 1.53x
Victoria's Secret 0.02% 1.39x
Mens Wearhouse 0.02% 1.34x
American Eagle Outfitters 0.01% 1.31x
The Childrens Place 0.02% 1.28x
Express 0.01% 1.26x
Chicos 0.01% 1.21x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is bikepacking.com.

Website Composition Index
bikepacking.com 1.01% 50.03x
connect.garmin.com 1.44% 46.88x
cxmagazine.com 1.89% 45.51x
bikereg.com 1.12% 45.48x
trifind.com 1.31% 44.66x
parktool.com 1.06% 43.05x
slowtwitch.com 1.71% 40.51x
zwiftinsider.com 1.59% 37.29x
cyclingnews.com 13.51% 37.14x
bicyclebluebook.com 1.21% 35.92x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.26% 28.85x
Scotland Travel 0.19% 28.38x
Local & Travel England - Northern England 0.38% 25.97x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.15% 25.49x
London Tourism & Events 0.33% 24.70x
Australia & New Zealand Media 5.10% 24.39x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.33% 24.04x
Running & Marathons 26.22% 23.76x
Winter Sports & Gear 1.82% 23.73x
Weather Information 1.05% 23.55x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male