Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 2.4 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 51.78% 38.15x
Liberal News Readers 41.49% 35.19x
Financial News Readers 39.10% 31.44x
Men's Clothing Shoppers 45.23% 30.49x
Financial Business Intelligence Researchers 38.60% 30.46x
Cycling Enthusiasts 42.27% 30.46x
Cholesterol Researchers 39.74% 30.00x
Mens Fitness Publication Readers 38.25% 29.59x
Advertising Professionals 40.81% 27.58x
Sporting Goods Shoppers 39.60% 27.31x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is REI.

Location Composition Index
REI 0.03% 1.73x
The North Face 0.03% 1.63x
Urban Outfitters 0.05% 1.57x
Patagonia 0.01% 1.56x
Club Monaco 0.01% 1.52x
Columbia 0.01% 1.50x
Tommy Bahama 0.04% 1.50x
Madewell 0.02% 1.48x
Levi Strauss 0.01% 1.42x
Lululemon 0.06% 1.42x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is velonews.com.

Website Composition Index
velonews.com 3.44% 103.04x
cyclingnews.com 7.10% 99.94x
ironman.com 3.77% 99.21x
cxmagazine.com 1.85% 99.17x
triathlete.com 1.28% 97.52x
trifind.com 2.24% 92.60x
baa.org 2.95% 85.55x
irunfar.com 1.21% 83.05x
planetcyclery.com 1.36% 80.66x
racycles.com 2.64% 80.01x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 32.32% 22.40x
US Cycling 19.78% 21.89x
Sports - Skiing, Snowboarding 0.07% 20.15x
Assorted Topics #11662 (Viral Media, Paid Traffic) 7.59% 18.64x
Washington D.C. Hotels 0.05% 17.73x
Winter Sports & Gear 4.56% 16.71x
Marketing Professionals 7.46% 15.64x
Backpacking 11.88% 15.54x
Philanthropy - Nonprofits 1.69% 15.52x
Local & Travel England - North Midlands 0.06% 15.48x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male