Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 1.1 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Competitive Tri-Athletes.

Interest Composition Index
Competitive Tri-Athletes 76.37% 119.17x
Olympics Fans 70.96% 98.88x
At-Home Gym Intenders 26.53% 63.93x
Wellness Enthusiasts 12.85% 57.77x
Running Enthusiasts 52.96% 54.75x
Men's Health Researchers 17.44% 54.12x
Weight Loss Researchers 31.41% 52.67x
Shoe Shoppers 39.64% 50.45x
Online Exercise Class Users 19.68% 48.07x
Exercise and Gym Researchers 30.15% 45.48x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is LOFT.

Location Composition Index
LOFT 0.01% 2.91x
Chicos 0.01% 1.57x
Aeropostale 0.01% 1.51x
Gymboree 0.02% 1.49x
Zumiez 0.02% 1.42x
Old Navy 0.02% 1.37x
Buckle 0.01% 1.30x
Urban Outfitters 0.01% 1.26x
Maurices 0.03% 1.17x
Journeys 0.01% 1.08x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is lauranorrisrunning.com.

Website Composition Index
lauranorrisrunning.com 1.18% 117.10x
podiumrunner.com 1.90% 117.07x
triathlonmagazine.ca 1.32% 101.32x
runnersblueprint.com 1.52% 97.73x
220triathlon.com 1.26% 97.02x
believeintherun.com 4.51% 92.79x
womensrunning.com 4.95% 87.47x
runningshoesguru.com 3.96% 85.42x
runtothefinish.com 3.43% 85.10x
runninforsweets.com 1.36% 83.83x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 29.61% 54.13x
Weight Lifting Enthusiasts 3.03% 37.16x
Lacrosse College Athletics 0.29% 34.90x
US Soccer 0.42% 30.06x
Vegans & Animal Welfare 0.19% 27.25x
Backpacking 3.39% 25.49x
US Cycling 11.24% 21.78x
Assorted Topics (Television, Origami, Men's Health) 0.58% 21.18x
Action Sports 0.18% 20.94x
Winter Sports & Gear 0.15% 20.89x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male