Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 2.1 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 57.15% 38.66x
Running Enthusiasts 52.35% 38.54x
Liberal News Readers 46.24% 34.85x
Financial News Readers 44.31% 31.96x
Cycling Enthusiasts 42.37% 31.37x
Mens Fitness Publication Readers 43.84% 30.88x
Financial Business Intelligence Researchers 42.74% 30.67x
Men's Clothing Shoppers 43.46% 30.65x
Cholesterol Researchers 43.40% 30.65x
Advertising Professionals 43.78% 30.37x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Everlane.

Location Composition Index
Everlane 0.01% 2.32x
REI 0.04% 2.22x
Patagonia 0.04% 2.18x
Bonobos 0.10% 1.62x
Intermix 0.02% 1.62x
Jos A. Bank Clothiers 0.51% 1.61x
Urban Outfitters 0.07% 1.48x
Uniqlo 0.03% 1.47x
Johnston and Murphy 0.21% 1.44x
Topshop 0.02% 1.41x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is velonews.com.

Website Composition Index
velonews.com 2.28% 89.85x
cyclingtips.com 1.11% 87.91x
steephill.tv 1.09% 75.94x
cxmagazine.com 2.46% 75.34x
baa.org 1.75% 71.18x
planetcyclery.com 1.39% 68.29x
trainerroad.com 1.11% 67.95x
ironman.com 3.72% 66.07x
trifind.com 2.67% 63.46x
bikenashbar.com 2.53% 62.40x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 28.78% 19.08x
US Cycling 19.84% 18.87x
Winter Sports & Gear 3.57% 16.70x
Local & Travel England - North Midlands 0.08% 16.54x
Sports - Skiing, Snowboarding 0.04% 16.35x
Backpacking 9.77% 16.31x
Philanthropy - Nonprofits 0.94% 15.67x
Environmental Conservation 0.12% 14.60x
Marketing Professionals 4.22% 14.39x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.62% 14.37x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male