Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 2.7 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 58.92% 54.42x
Running Enthusiasts 53.47% 50.06x
Liberal News Readers 53.72% 48.35x
Cholesterol Researchers 47.32% 47.34x
Mens Fitness Publication Readers 50.26% 46.62x
Financial News Readers 49.20% 46.17x
Advertising Professionals 49.06% 45.99x
Financial Business Intelligence Researchers 49.59% 43.93x
Executive and C-Suite 42.03% 43.29x
Eco-Conscious Consumers 47.01% 43.15x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Chicos.

Location Composition Index
Chicos 0.02% 1.60x
White House Black Market 0.02% 1.44x
LOFT 0.02% 1.27x
Jos A. Bank Clothiers 0.01% 1.21x
Victoria's Secret 0.02% 1.15x
Lane Bryant 0.01% 1.06x
Carhartt 0.15% 1.05x
Gymboree 0.01% 1.01x
Gap 0.01% 1.00x
Journeys 0.02% 1.00x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.50% 63.34x
theproscloset.com 2.06% 54.15x
bikerumor.com 6.87% 51.88x
zwiftinsider.com 1.99% 50.52x
forums.mtbr.com 3.61% 49.23x
thegeekycyclist.com 1.91% 45.76x
bikemag.com 3.02% 45.74x
automaatic.com 1.15% 45.29x
defensenews.com 1.23% 44.98x
sputniknews.com 1.52% 44.84x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.08% 26.31x
Winter Sports & Gear 0.77% 23.02x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.45% 22.89x
US Cycling 19.59% 22.85x
Australia & New Zealand Media 3.53% 22.65x
Cuba & Mexico Media 0.19% 22.65x
Environmental Conservation 0.11% 21.92x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.14% 21.72x
Ireland Cluster 7.69% 21.66x
Alaska Cluster 2.27% 20.33x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male