Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 4.7 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 59.64% 38.44x
Running Enthusiasts 59.22% 36.76x
Liberal News Readers 52.12% 35.46x
Financial News Readers 50.32% 34.07x
Mens Fitness Publication Readers 48.59% 33.88x
Cholesterol Researchers 51.20% 32.73x
Advertising Professionals 50.69% 32.35x
Boston Trip Planners 49.23% 32.21x
Financial Business Intelligence Researchers 48.63% 32.18x
Eco-Conscious Consumers 48.76% 31.98x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.04x
REI 0.02% 1.77x
Columbia 0.01% 1.53x
American Apparel 0.03% 1.53x
Bonobos 0.01% 1.53x
Lululemon 0.05% 1.52x
Express Outlets 0.01% 1.40x
Madewell 0.03% 1.36x
Kate Spade 0.03% 1.31x
Jos A. Bank Clothiers 0.05% 1.31x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is cyclingnews.com.

Website Composition Index
cyclingnews.com 5.74% 40.22x
performancebike.com 1.27% 39.76x
ironman.com 1.74% 39.15x
trifind.com 1.56% 37.22x
cxmagazine.com 1.29% 37.15x
bicycleretailer.com 1.29% 35.22x
racycles.com 1.01% 33.48x
marathonguide.com 1.34% 32.61x
connect.garmin.com 2.71% 32.36x
bikepacking.com 1.42% 32.23x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is US Cycling.

Content Affinity Composition Index
US Cycling 14.04% 18.55x
Running & Marathons 23.11% 18.15x
Sports - Skiing, Snowboarding 0.02% 17.68x
Australia & New Zealand Media 5.69% 17.02x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 16.40x
Local & Travel England - North Midlands 0.08% 16.17x
Illinois College Sports 0.38% 15.74x
Local & Travel England - Northern England 0.18% 15.73x
Environmental Conservation 0.09% 15.51x
Cars, Travel & Food 0.26% 15.37x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male