Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 2.3 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 52.93% 54.37x
Liberal News Readers 43.11% 50.58x
Financial News Readers 41.35% 44.85x
Cholesterol Researchers 40.50% 44.32x
Mens Fitness Publication Readers 40.16% 44.32x
Men's Clothing Shoppers 45.78% 43.44x
Cycling Enthusiasts 42.85% 42.99x
Advertising Professionals 41.80% 42.14x
Boston Trip Planners 41.10% 41.79x
Financial Business Intelligence Researchers 41.66% 41.57x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.53x
Mens Wearhouse 0.44% 1.18x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is velonews.com.

Website Composition Index
velonews.com 2.42% 102.59x
nashbar.com 1.11% 90.86x
cyclingtips.com 1.18% 90.74x
cxmagazine.com 2.17% 88.96x
steephill.tv 1.05% 87.50x
baa.org 2.00% 83.55x
trifind.com 2.17% 81.32x
cyclingnews.com 7.01% 81.29x
ironman.com 3.54% 80.04x
trainerroad.com 1.03% 73.80x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 31.18% 23.89x
US Cycling 18.92% 23.70x
Winter Sports & Gear 4.10% 19.59x
Assorted Topics (Viral Media, Paid Traffic) 9.79% 19.50x
Backpacking 10.81% 19.35x
Australia & New Zealand Media 6.23% 17.89x
Marketing Professionals 6.44% 17.46x
Bags & Luggage 3.08% 17.11x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.89% 16.60x
Men's Dress Shirt Shopping 1.88% 16.12x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male