Explore the Competitive Sports Participants Audience
Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Competitive Sports Participants audience.
INTERESTS
The Competitive Sports Participants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Sports Participants audience is Running Enthusiasts.
| Interest | Composition | Index |
| Running Enthusiasts | 49.60% | 36.49x |
| Liberal News Readers | 38.64% | 32.98x |
| Financial News Readers | 36.35% | 29.84x |
| Men's Clothing Shoppers | 42.82% | 28.99x |
| Cycling Enthusiasts | 42.50% | 28.55x |
| Cholesterol Researchers | 37.00% | 27.89x |
| Mens Fitness Publication Readers | 35.99% | 27.85x |
| Financial Business Intelligence Researchers | 37.76% | 27.39x |
| Travel Industry | 42.06% | 25.70x |
| Sporting Goods Shoppers | 40.09% | 25.42x |
Composition Percentage:
The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
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APPAREL RETAILERS
The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.99x |
| Lorna Jane | 0.01% | 1.94x |
| REI | 0.02% | 1.93x |
| Free People | 0.02% | 1.73x |
| Patagonia | 0.01% | 1.63x |
| Kate Spade | 0.02% | 1.52x |
| Eddie Bauer | 0.01% | 1.48x |
| The North Face | 0.02% | 1.44x |
| American Apparel | 0.03% | 1.41x |
| Hugo Boss | 0.01% | 1.39x |
Composition Percentage:
The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
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WEBSITES
The Competitive Sports Participants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Sports Participants audience is zipp.com.
| Website | Composition | Index |
| zipp.com | 0.49% | 115.53x |
| dcrainmaker.com | 0.27% | 108.88x |
| steephill.tv | 1.00% | 103.08x |
| feltbicycles.com | 0.57% | 100.25x |
| cyclingfans.com | 0.83% | 100.12x |
| pezcyclingnews.com | 0.75% | 96.81x |
| cxmagazine.com | 1.44% | 96.16x |
| trainingpeaks.com | 0.29% | 95.99x |
| visiontechusa.com | 0.22% | 95.98x |
| cyclingstage.com | 0.17% | 95.54x |
Composition Percentage:
The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 32.10% | 21.65x |
| US Cycling | 20.03% | 21.16x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 6.17% | 18.36x |
| Winter Sports & Gear | 4.16% | 17.94x |
| Sports - Skiing, Snowboarding | 0.07% | 17.80x |
| Illinois College Sports | 0.46% | 16.80x |
| Washington D.C. Hotels | 0.06% | 14.72x |
| Marketing Professionals | 7.55% | 14.72x |
| Backpacking | 11.39% | 14.64x |
| Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) | 1.98% | 14.36x |
Composition Percentage:
The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
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DEMOGRAPHICS
The Competitive Sports Participants audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999
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