Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 3.5 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 62.08% 49.35x
Running Enthusiasts 58.90% 48.92x
Liberal News Readers 51.03% 45.23x
Financial News Readers 48.83% 43.68x
Cholesterol Researchers 49.52% 41.63x
Mens Fitness Publication Readers 49.74% 41.59x
Financial Business Intelligence Researchers 47.03% 41.32x
Boston Trip Planners 48.94% 40.98x
Advertising Professionals 49.45% 40.65x
Men's Clothing Shoppers 50.32% 39.71x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.04x
Bonobos 0.16% 2.03x
Everlane 0.01% 1.98x
REI 0.03% 1.96x
Supreme 0.01% 1.91x
Jos A. Bank Clothiers 0.43% 1.73x
Madewell 0.02% 1.67x
Topshop 0.03% 1.63x
Patagonia 0.02% 1.62x
White House Black Market 0.50% 1.54x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.68% 56.67x
bikenashbar.com 1.20% 55.01x
cyclingnews.com 7.59% 54.89x
performancebike.com 2.52% 54.69x
trifind.com 2.13% 52.75x
runningintheusa.com 1.57% 51.51x
onlineraceresults.com 1.25% 50.04x
cannondale.com 1.24% 48.89x
tcsnycmarathon.org 1.26% 48.42x
bicycleretailer.com 1.96% 47.47x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 26.35% 20.69x
US Cycling 17.23% 20.22x
Local & Travel England - North Midlands 0.07% 19.47x
Sports - Skiing, Snowboarding 0.03% 19.43x
Winter Sports & Gear 2.65% 19.23x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 18.12x
Backpacking 7.34% 17.96x
Australia & New Zealand Media 6.37% 17.69x
Illinois College Sports 0.50% 17.37x
Cars, Travel & Food 0.44% 16.82x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male