Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 1.8 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 58.34% 62.25x
Running Enthusiasts 53.39% 57.19x
Liberal News Readers 55.31% 54.78x
Cholesterol Researchers 48.80% 53.78x
Financial News Readers 51.16% 52.36x
Mens Fitness Publication Readers 51.64% 52.28x
Advertising Professionals 51.73% 51.53x
Financial Business Intelligence Researchers 50.76% 50.51x
Eco-Conscious Consumers 48.20% 49.60x
Boston Trip Planners 48.60% 49.28x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.00x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.45% 66.54x
cyclingnews.com 14.25% 54.27x
mapmyride.com 1.40% 52.97x
stgeorgeutah.com 1.03% 51.37x
velonews.com 6.08% 50.75x
forexlive.com 1.10% 50.61x
bikerumor.com 6.49% 50.57x
theproscloset.com 2.73% 50.43x
timesofmalta.com 1.05% 49.79x
opb.org 1.55% 46.51x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 3.77% 25.75x
US Cycling 17.77% 25.26x
London Tourism & Events 0.11% 25.11x
Cuba & Mexico Media 0.27% 24.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.50% 24.37x
Ireland Cluster 9.11% 23.80x
Assorted Topics (Power Trains, Drones, Web Design) 0.71% 23.61x
Weather Information 0.28% 23.16x
Winter Sports & Gear 1.02% 23.11x
Running & Marathons 16.30% 23.00x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male