COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 1.8 Million Devices

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Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Competitive Sports Participants audience.

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest	Composition	Index
Indoor Cycling & Spinning Enthusiasts	58.34%	62.25x
Running Enthusiasts	53.39%	57.19x
Liberal News Readers	55.31%	54.78x
Cholesterol Researchers	48.80%	53.78x
Financial News Readers	51.16%	52.36x
Mens Fitness Publication Readers	51.64%	52.28x
Advertising Professionals	51.73%	51.53x
Financial Business Intelligence Researchers	50.76%	50.51x
Eco-Conscious Consumers	48.20%	49.60x
Boston Trip Planners	48.60%	49.28x

Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.

Index: A comparison of the Competitive Sports Participants audience to the internet population.

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Carhartt.

Location	Composition	Index
Carhartt	0.05%	1.00x

Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.

Index: A comparison of the Competitive Sports Participants audience to the internet population.

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is cxmagazine.com.

Website	Composition	Index
cxmagazine.com	1.45%	66.54x
cyclingnews.com	14.25%	54.27x
mapmyride.com	1.40%	52.97x
stgeorgeutah.com	1.03%	51.37x
velonews.com	6.08%	50.75x
forexlive.com	1.10%	50.61x
bikerumor.com	6.49%	50.57x
theproscloset.com	2.73%	50.43x
timesofmalta.com	1.05%	49.79x
opb.org	1.55%	46.51x

Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.

Index: A comparison of the Competitive Sports Participants audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is Australia & New Zealand Media.

Content Affinity	Composition	Index
Australia & New Zealand Media	3.77%	25.75x
US Cycling	17.77%	25.26x
London Tourism & Events	0.11%	25.11x
Cuba & Mexico Media	0.27%	24.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	2.50%	24.37x
Ireland Cluster	9.11%	23.80x
Assorted Topics (Power Trains, Drones, Web Design)	0.71%	23.61x
Weather Information	0.28%	23.16x
Winter Sports & Gear	1.02%	23.11x
Running & Marathons	16.30%	23.00x

Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.

Index: A comparison of the Competitive Sports Participants audience to the internet population.

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male