Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 1.5 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 51.59% 72.86x
Running Enthusiasts 45.51% 66.53x
Cholesterol Researchers 35.94% 61.37x
Liberal News Readers 47.64% 61.00x
Mens Fitness Publication Readers 43.53% 59.11x
Financial News Readers 42.15% 57.42x
Advertising Professionals 46.44% 56.31x
Eco-Conscious Consumers 37.25% 54.89x
Boston Trip Planners 38.44% 53.97x
Men's Health Researchers 38.36% 53.40x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.44x
Mens Wearhouse 0.03% 1.32x
H&M 0.01% 1.28x
Eddie Bauer 0.01% 1.23x
White House Black Market 0.02% 1.09x
J. Crew 0.01% 1.07x
Talbots 0.01% 1.06x
Carhartt 0.20% 1.06x
Lane Bryant 0.02% 1.03x
Banana Republic 0.02% 1.02x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.47% 77.72x
forums.mtbr.com 1.42% 68.49x
nationalmemo.com 1.60% 65.47x
bikerumor.com 6.84% 63.28x
outsideonline.com 8.49% 62.90x
cyclingnews.com 23.83% 61.71x
bikemag.com 1.94% 60.80x
arynews.tv 1.14% 59.68x
velonews.com 7.80% 59.65x
zwiftinsider.com 1.95% 56.71x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is US Cycling.

Content Affinity Composition Index
US Cycling 18.13% 31.11x
Australia & New Zealand Media 2.26% 25.41x
Assorted Topics (Television, Origami, Men's Health) 1.24% 24.30x
Running & Marathons 14.37% 22.55x
Colorado Snow 2.00% 22.52x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.54% 22.41x
Backpacking 6.61% 21.88x
Local & Travel England - Northern England 0.27% 21.60x
Assorted Topics (Power Trains, Drones, Web Design) 0.36% 21.06x
Action Sports 0.38% 20.79x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male