Dstillery Audiences

COMPETITIVE SPORTS PARTICIPANTS

Audience Size: 1.9 Million Devices

Explore the Competitive Sports Participants Audience

Below you'll find more information about the Competitive Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Competitive Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Sports Participants audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 59.42% 66.20x
Running Enthusiasts 55.27% 60.49x
Liberal News Readers 53.10% 60.06x
Financial News Readers 51.74% 57.20x
Cholesterol Researchers 47.53% 57.01x
Mens Fitness Publication Readers 50.28% 56.18x
Advertising Professionals 52.13% 54.89x
Financial Business Intelligence Researchers 49.74% 54.11x
Eco-Conscious Consumers 47.48% 53.95x
Boston Trip Planners 47.22% 53.74x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Interest attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Sports Participants audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.18x
Carhartt 0.12% 1.13x
Maurices 0.01% 0.95x
Victoria's Secret 0.01% 0.67x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Location attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Sports Participants audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.50% 67.61x
cyclingnews.com 13.46% 57.13x
thenewsrep.com 1.12% 52.95x
sci-news.com 1.10% 52.55x
stgeorgeutah.com 1.54% 50.81x
mauinow.com 1.11% 50.70x
velonews.com 5.85% 49.46x
moneymaven.io 1.24% 48.63x
mapmyride.com 1.88% 48.01x
cruiselawnews.com 1.52% 47.83x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Web attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Sports Participants audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.17% 31.09x
Australia & New Zealand Media 4.20% 26.38x
US Cycling 17.72% 26.35x
Assorted Topics (Power Trains, Drones, Web Design) 1.32% 25.87x
Running & Marathons 17.89% 25.73x
Ireland Cluster 11.20% 24.88x
Winter Sports & Gear 1.16% 24.74x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.65% 23.96x
Public Policy Media 3.32% 23.54x
Action Sports 0.94% 23.46x
Composition Percentage: The overlap percentage between the Competitive Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Competitive Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Sports Participants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male