Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 4.6 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 28.35% 18.66x
Elite Cycling Gear Shoppers 26.49% 16.90x
Competitive Sports Participants 23.01% 16.85x
Cycling Enthusiasts 23.72% 16.53x
Running Enthusiasts 21.24% 15.57x
Indoor Cycling & Spinning Enthusiasts 20.53% 15.04x
Gym Equipment Owners 34.36% 15.00x
Olympics Fans 19.58% 13.45x
Rock Climbing Enthusiasts 19.75% 13.19x
Rowing Enthusiasts 19.14% 12.78x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.78x
REI 0.03% 1.77x
Patagonia 0.01% 1.57x
The North Face 0.03% 1.52x
Jos A. Bank Clothiers 0.36% 1.52x
White House Black Market 0.39% 1.41x
Mens Wearhouse 0.52% 1.30x
Johnston and Murphy 0.49% 1.28x
Lululemon 0.05% 1.23x
Topshop 0.02% 1.22x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is 220triathlon.com.

Website Composition Index
220triathlon.com 1.56% 53.33x
trifind.com 2.05% 47.47x
bikereg.com 3.03% 41.25x
connect.garmin.com 5.30% 40.71x
cxmagazine.com 1.28% 40.43x
racycles.com 1.69% 39.21x
bikenashbar.com 1.04% 37.70x
ironman.com 2.45% 37.35x
performancebike.com 2.20% 37.29x
cannondale.com 1.01% 36.73x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 21.22% 15.32x
US Cycling 13.75% 14.17x
Sports - Skiing, Snowboarding 0.02% 13.76x
Winter Sports & Gear 1.77% 10.79x
Crossfit & Obstacle Race Enthusiasts 3.23% 10.75x
Backpacking 4.43% 9.01x
Weight Lifting Enthusiasts 4.17% 8.67x
Custom T-Shirts 0.03% 8.53x
Active Lifestyle Enthusiasts 0.08% 8.47x
Lacrosse College Athletics 0.80% 7.93x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male