Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Competitive Sports Participants.
| Interest | Composition | Index |
| Competitive Sports Participants | 72.63% | 119.17x |
| Olympics Fans | 71.35% | 99.43x |
| Wellness Enthusiasts | 13.97% | 62.80x |
| At-Home Gym Intenders | 24.94% | 60.09x |
| Men's Health Researchers | 18.90% | 58.64x |
| Shoe Shoppers | 41.39% | 52.67x |
| Weight Loss Researchers | 30.40% | 50.97x |
| Running Enthusiasts | 49.29% | 50.95x |
| Online Exercise Class Users | 19.31% | 47.16x |
| Women's Fitness Enthusiasts | 15.51% | 46.71x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 2.49x |
| Patagonia | 0.01% | 1.48x |
| Chicos | 0.01% | 1.46x |
| Aeropostale | 0.01% | 1.41x |
| Gymboree | 0.02% | 1.38x |
| Zumiez | 0.02% | 1.32x |
| H&M | 0.01% | 1.26x |
| Maurices | 0.03% | 1.14x |
| Mens Wearhouse | 0.01% | 1.12x |
| Old Navy | 0.01% | 0.76x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is podiumrunner.com.
| Website | Composition | Index |
| podiumrunner.com | 1.93% | 119.04x |
| lauranorrisrunning.com | 1.14% | 112.58x |
| believeintherun.com | 4.90% | 100.82x |
| triathlonmagazine.ca | 1.28% | 98.09x |
| runnersblueprint.com | 1.52% | 97.89x |
| runningshoesguru.com | 4.37% | 94.21x |
| womensrunning.com | 5.21% | 92.08x |
| 220triathlon.com | 1.19% | 91.83x |
| runtothefinish.com | 3.43% | 85.24x |
| roadtrailrun.com | 2.28% | 84.87x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 28.15% | 51.47x |
| Weight Lifting Enthusiasts | 2.75% | 33.69x |
| Vegans & Animal Welfare | 0.22% | 32.40x |
| Backpacking | 3.47% | 26.10x |
| Assorted Topics (Television, Origami, Men's Health) | 0.65% | 23.85x |
| Canada Shopping - Kitchenware | 0.19% | 23.74x |
| Winter Sports & Gear | 0.16% | 21.40x |
| Canadian Universities | 0.16% | 20.62x |
| Action Sports | 0.17% | 19.92x |
| Lacrosse College Athletics | 0.17% | 19.92x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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