Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 3.5 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 29.54% 18.10x
Competitive Sports Participants 24.46% 17.40x
Running Enthusiasts 22.94% 17.14x
Cycling Enthusiasts 23.66% 15.98x
Olympics Fans 21.96% 13.68x
Weight Lifting Enthusiasts 20.45% 13.17x
Health and Fitness Book Readers 22.04% 12.72x
Indoor Cycling & Spinning Enthusiasts 37.77% 12.21x
Ski and Snowboard Apparel Shoppers 22.34% 12.05x
Men's Health Researchers 16.23% 11.93x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Everlane.

Location Composition Index
Everlane 0.01% 2.03x
LL Bean 0.01% 1.85x
The North Face 0.04% 1.58x
Patagonia 0.03% 1.56x
REI 0.03% 1.48x
Uniqlo 0.02% 1.43x
Levi Strauss 0.02% 1.41x
Columbia 0.01% 1.40x
Urban Outfitters 0.07% 1.36x
Jos A. Bank Clothiers 0.22% 1.35x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is trainerroad.com.

Website Composition Index
trainerroad.com 1.41% 109.93x
triathlonmagazine.ca 1.19% 106.07x
220triathlon.com 1.74% 102.18x
trifind.com 2.00% 87.80x
racycles.com 2.21% 80.32x
bikereg.com 3.49% 74.14x
ironman.com 2.44% 72.37x
cxmagazine.com 1.45% 72.00x
baa.org 1.76% 70.13x
velonews.com 1.65% 67.84x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 26.40% 20.16x
US Cycling 15.91% 19.46x
Sports - Skiing, Snowboarding 0.05% 15.98x
Crossfit & Obstacle Race Enthusiasts 5.31% 13.27x
Winter Sports & Gear 3.18% 11.75x
Active Lifestyle Enthusiasts 0.13% 11.00x
Backpacking 7.25% 10.67x
Weight Lifting Enthusiasts 6.64% 10.65x
Toronto Tourism 0.65% 10.11x
Men's Dress Shirt Shopping 1.49% 9.70x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male