Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 29.54% | 18.10x |
| Competitive Sports Participants | 24.46% | 17.40x |
| Running Enthusiasts | 22.94% | 17.14x |
| Cycling Enthusiasts | 23.66% | 15.98x |
| Olympics Fans | 21.96% | 13.68x |
| Weight Lifting Enthusiasts | 20.45% | 13.17x |
| Health and Fitness Book Readers | 22.04% | 12.72x |
| Indoor Cycling & Spinning Enthusiasts | 37.77% | 12.21x |
| Ski and Snowboard Apparel Shoppers | 22.34% | 12.05x |
| Men's Health Researchers | 16.23% | 11.93x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.03x |
| LL Bean | 0.01% | 1.85x |
| The North Face | 0.04% | 1.58x |
| Patagonia | 0.03% | 1.56x |
| REI | 0.03% | 1.48x |
| Uniqlo | 0.02% | 1.43x |
| Levi Strauss | 0.02% | 1.41x |
| Columbia | 0.01% | 1.40x |
| Urban Outfitters | 0.07% | 1.36x |
| Jos A. Bank Clothiers | 0.22% | 1.35x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is trainerroad.com.
| Website | Composition | Index |
| trainerroad.com | 1.41% | 109.93x |
| triathlonmagazine.ca | 1.19% | 106.07x |
| 220triathlon.com | 1.74% | 102.18x |
| trifind.com | 2.00% | 87.80x |
| racycles.com | 2.21% | 80.32x |
| bikereg.com | 3.49% | 74.14x |
| ironman.com | 2.44% | 72.37x |
| cxmagazine.com | 1.45% | 72.00x |
| baa.org | 1.76% | 70.13x |
| velonews.com | 1.65% | 67.84x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 26.40% | 20.16x |
| US Cycling | 15.91% | 19.46x |
| Sports - Skiing, Snowboarding | 0.05% | 15.98x |
| Crossfit & Obstacle Race Enthusiasts | 5.31% | 13.27x |
| Winter Sports & Gear | 3.18% | 11.75x |
| Active Lifestyle Enthusiasts | 0.13% | 11.00x |
| Backpacking | 7.25% | 10.67x |
| Weight Lifting Enthusiasts | 6.64% | 10.65x |
| Toronto Tourism | 0.65% | 10.11x |
| Men's Dress Shirt Shopping | 1.49% | 9.70x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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