Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 3.6 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 30.28% 38.88x
Competitive Sports Participants 24.80% 35.17x
Elite Cycling Gear Shoppers 28.81% 35.16x
Cycling Enthusiasts 25.79% 34.62x
Running Enthusiasts 22.32% 32.16x
Indoor Cycling & Spinning Enthusiasts 22.22% 30.91x
Olympics Fans 21.65% 24.54x
Gym Equipment Owners 45.19% 23.79x
Rock Climbing Enthusiasts 18.72% 23.28x
Health and Fitness Book Readers 19.90% 22.80x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Bonobos.

Location Composition Index
Bonobos 0.14% 1.94x
Everlane 0.01% 1.83x
REI 0.03% 1.76x
Supreme 0.02% 1.70x
Intermix 0.02% 1.58x
Jos A. Bank Clothiers 0.46% 1.58x
The North Face 0.03% 1.57x
Patagonia 0.02% 1.51x
Lululemon 0.08% 1.44x
White House Black Market 0.39% 1.41x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is trainerroad.com.

Website Composition Index
trainerroad.com 1.18% 67.53x
220triathlon.com 2.13% 61.37x
trifind.com 2.70% 52.32x
cxmagazine.com 1.68% 46.13x
bikereg.com 3.93% 45.46x
racycles.com 2.26% 45.06x
velonews.com 1.10% 44.94x
baa.org 1.04% 44.35x
connect.garmin.com 6.64% 41.75x
bikenashbar.com 1.62% 41.58x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 34.45% 24.45x
US Cycling 22.77% 23.24x
Sports - Skiing, Snowboarding 0.04% 22.70x
Winter Sports & Gear 3.20% 17.67x
Crossfit & Obstacle Race Enthusiasts 5.54% 16.77x
Backpacking 7.57% 14.80x
Active Lifestyle Enthusiasts 0.14% 14.33x
Custom T-Shirts 0.05% 13.31x
Weight Lifting Enthusiasts 7.02% 13.08x
Men's Dress Shirt Shopping 1.33% 13.06x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male