Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 2.1 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 25.81% 19.24x
Elite Cycling Gear Shoppers 24.36% 17.03x
Cycling Enthusiasts 21.37% 16.78x
Competitive Sports Participants 19.47% 16.76x
E-cycling Enthusiasts 30.36% 16.33x
Running Enthusiasts 17.92% 15.54x
Gym Equipment Owners 30.80% 15.29x
Indoor Cycling & Spinning Enthusiasts 17.05% 14.67x
Rock Climbing Enthusiasts 18.33% 13.40x
Olympics Fans 16.94% 13.34x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is REI.

Location Composition Index
REI 0.02% 1.85x
Patagonia 0.01% 1.76x
Bonobos 0.03% 1.58x
Free People 0.02% 1.54x
The North Face 0.02% 1.49x
Lululemon 0.04% 1.45x
Talbots 0.03% 1.41x
J. Crew 0.02% 1.40x
Urban Outfitters 0.04% 1.32x
Eddie Bauer 0.02% 1.29x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is triathlonmagazine.ca.

Website Composition Index
triathlonmagazine.ca 1.04% 59.19x
220triathlon.com 1.63% 55.94x
trifind.com 1.90% 49.58x
connect.garmin.com 4.71% 45.10x
bikereg.com 2.82% 43.64x
cxmagazine.com 1.20% 42.85x
racycles.com 1.50% 41.25x
performancebike.com 1.60% 39.58x
ironman.com 2.50% 39.28x
evanscycles.com 1.13% 38.00x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 20.20% 16.32x
US Cycling 11.89% 15.34x
Sports - Skiing, Snowboarding 0.02% 14.70x
Crossfit & Obstacle Race Enthusiasts 2.62% 11.29x
Winter Sports & Gear 1.45% 11.04x
Backpacking 3.68% 9.62x
Active Lifestyle Enthusiasts 0.06% 9.57x
Illinois College Sports 0.23% 9.12x
Weight Lifting Enthusiasts 3.35% 9.06x
Action Sports 0.74% 8.40x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male