Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 4.4 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 18.54% 11.74x
Elite Cycling Gear Shoppers 22.07% 11.57x
E-cycling Enthusiasts 24.47% 11.39x
Competitive Sports Participants 14.79% 11.11x
Gym Equipment Owners 25.75% 10.58x
Running Enthusiasts 13.74% 10.54x
Fitness Activity Tracker Users 25.69% 10.50x
Indoor Cycling & Spinning Enthusiasts 12.63% 9.65x
Rock Climbing Enthusiasts 16.66% 9.64x
Sports Medicine Health Care Professionals 16.61% 9.12x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Chicos.

Location Composition Index
Chicos 0.01% 1.82x
Carhartt 0.10% 1.13x
Old Navy 0.01% 1.12x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is 220triathlon.com.

Website Composition Index
220triathlon.com 1.57% 43.83x
trifind.com 1.59% 39.23x
connect.garmin.com 2.28% 38.54x
bikereg.com 1.57% 38.11x
ironman.com 1.17% 36.43x
cxmagazine.com 1.04% 28.42x
parktool.com 1.18% 27.30x
onlineraceresults.com 1.13% 26.33x
slowtwitch.com 1.46% 24.51x
roadbikerider.com 1.08% 24.31x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 17.48% 14.30x
US Cycling 9.09% 13.78x
Crossfit & Obstacle Race Enthusiasts 1.82% 11.58x
Custom T-Shirts 0.02% 9.92x
Winter Sports & Gear 1.08% 8.83x
Scuba Diving 0.08% 8.49x
Backpacking 3.06% 8.45x
Illinois College Sports 0.15% 8.11x
Weight Lifting Enthusiasts 2.27% 7.71x
Lacrosse College Athletics 0.46% 7.61x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male