Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 30.02% | 26.54x |
| Competitive Sports Participants | 24.76% | 24.90x |
| Elite Cycling Gear Shoppers | 26.23% | 24.17x |
| Running Enthusiasts | 23.26% | 23.90x |
| Cycling Enthusiasts | 23.70% | 23.77x |
| Olympics Fans | 21.27% | 19.11x |
| Health and Fitness Book Readers | 20.56% | 18.16x |
| Weight Lifting Enthusiasts | 19.93% | 18.16x |
| Rock Climbing Enthusiasts | 17.96% | 17.25x |
| Ski and Snowboard Apparel Shoppers | 19.81% | 17.23x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.33% | 1.38x |
| Mens Wearhouse | 0.42% | 1.11x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is trainerroad.com.
| Website | Composition | Index |
| trainerroad.com | 1.40% | 100.85x |
| 220triathlon.com | 2.13% | 93.64x |
| trifind.com | 2.14% | 80.63x |
| racycles.com | 2.32% | 72.63x |
| cxmagazine.com | 1.67% | 68.83x |
| bikereg.com | 4.07% | 66.28x |
| baa.org | 1.55% | 65.10x |
| velonews.com | 1.51% | 64.57x |
| planetcyclery.com | 1.30% | 62.81x |
| ironman.com | 2.74% | 62.34x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 28.56% | 21.96x |
| US Cycling | 17.23% | 21.68x |
| Crossfit & Obstacle Race Enthusiasts | 5.12% | 15.29x |
| Winter Sports & Gear | 2.97% | 14.27x |
| Backpacking | 6.98% | 12.54x |
| Weight Lifting Enthusiasts | 6.58% | 11.81x |
| Action Sports | 1.61% | 10.17x |
| Healthy Eating Researchers | 3.00% | 10.06x |
| Shoes & Accessories | 5.90% | 9.21x |
| Bags & Luggage | 1.65% | 9.19x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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