Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 3.2 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 30.02% 26.54x
Competitive Sports Participants 24.76% 24.90x
Elite Cycling Gear Shoppers 26.23% 24.17x
Running Enthusiasts 23.26% 23.90x
Cycling Enthusiasts 23.70% 23.77x
Olympics Fans 21.27% 19.11x
Health and Fitness Book Readers 20.56% 18.16x
Weight Lifting Enthusiasts 19.93% 18.16x
Rock Climbing Enthusiasts 17.96% 17.25x
Ski and Snowboard Apparel Shoppers 19.81% 17.23x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.38x
Mens Wearhouse 0.42% 1.11x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is trainerroad.com.

Website Composition Index
trainerroad.com 1.40% 100.85x
220triathlon.com 2.13% 93.64x
trifind.com 2.14% 80.63x
racycles.com 2.32% 72.63x
cxmagazine.com 1.67% 68.83x
bikereg.com 4.07% 66.28x
baa.org 1.55% 65.10x
velonews.com 1.51% 64.57x
planetcyclery.com 1.30% 62.81x
ironman.com 2.74% 62.34x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 28.56% 21.96x
US Cycling 17.23% 21.68x
Crossfit & Obstacle Race Enthusiasts 5.12% 15.29x
Winter Sports & Gear 2.97% 14.27x
Backpacking 6.98% 12.54x
Weight Lifting Enthusiasts 6.58% 11.81x
Action Sports 1.61% 10.17x
Healthy Eating Researchers 3.00% 10.06x
Shoes & Accessories 5.90% 9.21x
Bags & Luggage 1.65% 9.19x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male