Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is E-cycling Enthusiasts.
| Interest | Composition | Index |
| E-cycling Enthusiasts | 17.07% | 6.88x |
| Fitness Activity Tracker Users | 19.65% | 6.68x |
| Cycling Enthusiasts | 7.11% | 6.61x |
| Elite Cycling Gear Shoppers | 10.22% | 6.43x |
| Mountain Biking Enthusiasts | 6.25% | 6.16x |
| Gym Equipment Owners | 16.16% | 5.76x |
| Competitive Sports Participants | 3.95% | 5.76x |
| Indoor Cycling & Spinning Enthusiasts | 3.14% | 5.57x |
| Running Enthusiasts | 3.09% | 5.31x |
| Rock Climbing Enthusiasts | 6.22% | 4.64x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.30x |
| Urban Outfitters | 0.01% | 1.29x |
| Journeys | 0.02% | 1.27x |
| Chicos | 0.01% | 1.20x |
| Gap | 0.01% | 1.16x |
| Mens Wearhouse | 0.01% | 1.13x |
| Carhartt | 0.11% | 1.05x |
| Victoria's Secret | 0.02% | 1.04x |
| Old Navy | 0.02% | 1.04x |
| Buckle | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is triathlete.com.
| Website | Composition | Index |
| triathlete.com | 1.14% | 13.83x |
| bicycling.com | 7.35% | 13.54x |
| bikerumor.com | 1.66% | 13.15x |
| active.com | 8.38% | 12.67x |
| bikeradar.com | 2.89% | 12.01x |
| bikeperfect.com | 1.09% | 11.63x |
| velonews.com | 1.77% | 11.35x |
| singletrackworld.com | 1.62% | 10.93x |
| runnersworld.com | 11.59% | 10.50x |
| mtbr.com | 1.88% | 10.10x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 6.35% | 10.29x |
| US Cycling | 5.03% | 8.95x |
| Job Interview Process | 0.03% | 6.16x |
| Auto Tires & Parts Repair Researchers | 0.01% | 5.57x |
| Upstate New York State Athletics | 0.02% | 5.46x |
| Paper & Packaging | 0.01% | 5.32x |
| Scuba Diving | 0.02% | 5.12x |
| Meeting Planning & Hotels | 0.01% | 4.87x |
| Los Angeles Cluster | 0.03% | 4.76x |
| Learning & Development Products | 0.03% | 4.59x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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