Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 5.4 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 26.24% 14.00x
Elite Cycling Gear Shoppers 23.80% 12.60x
Cycling Enthusiasts 20.93% 12.30x
Competitive Sports Participants 19.50% 11.88x
E-cycling Enthusiasts 27.65% 11.67x
Gym Equipment Owners 30.00% 11.42x
Running Enthusiasts 18.23% 11.32x
Indoor Cycling & Spinning Enthusiasts 16.51% 10.64x
Rock Climbing Enthusiasts 18.51% 10.27x
Rowing Enthusiasts 16.63% 9.88x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is REI.

Location Composition Index
REI 0.02% 1.66x
Bonobos 0.01% 1.58x
Patagonia 0.01% 1.49x
Armani 0.02% 1.41x
Urban Outfitters 0.04% 1.33x
Zara 0.02% 1.32x
American Apparel 0.02% 1.30x
The North Face 0.02% 1.29x
Free People 0.02% 1.27x
Lululemon 0.04% 1.26x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is 220triathlon.com.

Website Composition Index
220triathlon.com 1.36% 41.29x
trifind.com 1.57% 37.35x
connect.garmin.com 3.07% 36.15x
bikereg.com 1.94% 35.44x
ironman.com 1.52% 33.84x
racycles.com 1.03% 33.45x
marathonguide.com 1.24% 29.70x
cxmagazine.com 1.01% 29.00x
bikepacking.com 1.21% 27.08x
onlineraceresults.com 1.07% 25.98x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 18.17% 14.34x
US Cycling 10.17% 13.51x
Sports - Skiing, Snowboarding 0.01% 12.41x
Crossfit & Obstacle Race Enthusiasts 2.32% 10.08x
Winter Sports & Gear 1.35% 8.72x
Active Lifestyle Enthusiasts 0.05% 8.51x
Backpacking 3.38% 8.41x
Weight Lifting Enthusiasts 2.91% 8.00x
Illinois College Sports 0.19% 7.97x
Custom T-Shirts 0.02% 7.78x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male