Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Cycling Enthusiasts.
| Interest | Composition | Index |
| Cycling Enthusiasts | 18.54% | 11.74x |
| Elite Cycling Gear Shoppers | 22.07% | 11.57x |
| E-cycling Enthusiasts | 24.47% | 11.39x |
| Competitive Sports Participants | 14.79% | 11.11x |
| Gym Equipment Owners | 25.75% | 10.58x |
| Running Enthusiasts | 13.74% | 10.54x |
| Fitness Activity Tracker Users | 25.69% | 10.50x |
| Indoor Cycling & Spinning Enthusiasts | 12.63% | 9.65x |
| Rock Climbing Enthusiasts | 16.66% | 9.64x |
| Sports Medicine Health Care Professionals | 16.61% | 9.12x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.82x |
| Carhartt | 0.10% | 1.13x |
| Old Navy | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is 220triathlon.com.
| Website | Composition | Index |
| 220triathlon.com | 1.57% | 43.83x |
| trifind.com | 1.59% | 39.23x |
| connect.garmin.com | 2.28% | 38.54x |
| bikereg.com | 1.57% | 38.11x |
| ironman.com | 1.17% | 36.43x |
| cxmagazine.com | 1.04% | 28.42x |
| parktool.com | 1.18% | 27.30x |
| onlineraceresults.com | 1.13% | 26.33x |
| slowtwitch.com | 1.46% | 24.51x |
| roadbikerider.com | 1.08% | 24.31x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 17.48% | 14.30x |
| US Cycling | 9.09% | 13.78x |
| Crossfit & Obstacle Race Enthusiasts | 1.82% | 11.58x |
| Custom T-Shirts | 0.02% | 9.92x |
| Winter Sports & Gear | 1.08% | 8.83x |
| Scuba Diving | 0.08% | 8.49x |
| Backpacking | 3.06% | 8.45x |
| Illinois College Sports | 0.15% | 8.11x |
| Weight Lifting Enthusiasts | 2.27% | 7.71x |
| Lacrosse College Athletics | 0.46% | 7.61x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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