Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 26.24% | 14.00x |
| Elite Cycling Gear Shoppers | 23.80% | 12.60x |
| Cycling Enthusiasts | 20.93% | 12.30x |
| Competitive Sports Participants | 19.50% | 11.88x |
| E-cycling Enthusiasts | 27.65% | 11.67x |
| Gym Equipment Owners | 30.00% | 11.42x |
| Running Enthusiasts | 18.23% | 11.32x |
| Indoor Cycling & Spinning Enthusiasts | 16.51% | 10.64x |
| Rock Climbing Enthusiasts | 18.51% | 10.27x |
| Rowing Enthusiasts | 16.63% | 9.88x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.66x |
| Bonobos | 0.01% | 1.58x |
| Patagonia | 0.01% | 1.49x |
| Armani | 0.02% | 1.41x |
| Urban Outfitters | 0.04% | 1.33x |
| Zara | 0.02% | 1.32x |
| American Apparel | 0.02% | 1.30x |
| The North Face | 0.02% | 1.29x |
| Free People | 0.02% | 1.27x |
| Lululemon | 0.04% | 1.26x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is 220triathlon.com.
| Website | Composition | Index |
| 220triathlon.com | 1.36% | 41.29x |
| trifind.com | 1.57% | 37.35x |
| connect.garmin.com | 3.07% | 36.15x |
| bikereg.com | 1.94% | 35.44x |
| ironman.com | 1.52% | 33.84x |
| racycles.com | 1.03% | 33.45x |
| marathonguide.com | 1.24% | 29.70x |
| cxmagazine.com | 1.01% | 29.00x |
| bikepacking.com | 1.21% | 27.08x |
| onlineraceresults.com | 1.07% | 25.98x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 18.17% | 14.34x |
| US Cycling | 10.17% | 13.51x |
| Sports - Skiing, Snowboarding | 0.01% | 12.41x |
| Crossfit & Obstacle Race Enthusiasts | 2.32% | 10.08x |
| Winter Sports & Gear | 1.35% | 8.72x |
| Active Lifestyle Enthusiasts | 0.05% | 8.51x |
| Backpacking | 3.38% | 8.41x |
| Weight Lifting Enthusiasts | 2.91% | 8.00x |
| Illinois College Sports | 0.19% | 7.97x |
| Custom T-Shirts | 0.02% | 7.78x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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