Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 31.89% | 22.65x |
| Elite Cycling Gear Shoppers | 28.65% | 21.01x |
| Competitive Sports Participants | 27.34% | 19.81x |
| Cycling Enthusiasts | 26.56% | 19.66x |
| Running Enthusiasts | 25.70% | 18.92x |
| Indoor Cycling & Spinning Enthusiasts | 26.67% | 18.04x |
| Olympics Fans | 23.79% | 15.03x |
| Rock Climbing Enthusiasts | 21.25% | 14.79x |
| Health and Fitness Book Readers | 22.04% | 14.77x |
| Ski and Snowboard Apparel Shoppers | 19.97% | 14.75x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 2.76x |
| Patagonia | 0.03% | 1.91x |
| REI | 0.04% | 1.87x |
| LL Bean | 0.02% | 1.84x |
| Bonobos | 0.10% | 1.69x |
| Jos A. Bank Clothiers | 0.49% | 1.53x |
| Eddie Bauer | 0.05% | 1.44x |
| The North Face | 0.04% | 1.43x |
| Free People | 0.05% | 1.39x |
| Columbia | 0.02% | 1.38x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is trainerroad.com.
| Website | Composition | Index |
| trainerroad.com | 1.48% | 91.15x |
| 220triathlon.com | 2.52% | 82.89x |
| trifind.com | 2.92% | 69.38x |
| racycles.com | 2.65% | 61.07x |
| planetcyclery.com | 1.24% | 60.94x |
| cxmagazine.com | 1.97% | 60.47x |
| bikereg.com | 4.63% | 59.13x |
| velonews.com | 1.48% | 58.38x |
| baa.org | 1.43% | 58.31x |
| ironman.com | 3.12% | 55.52x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 29.62% | 19.68x |
| US Cycling | 19.77% | 18.85x |
| Sports - Skiing, Snowboarding | 0.04% | 17.30x |
| Crossfit & Obstacle Race Enthusiasts | 5.50% | 14.24x |
| Winter Sports & Gear | 3.00% | 14.06x |
| Backpacking | 7.13% | 11.93x |
| Active Lifestyle Enthusiasts | 0.16% | 11.67x |
| Custom T-Shirts | 0.06% | 11.58x |
| Weight Lifting Enthusiasts | 7.16% | 10.70x |
| Men's Dress Shirt Shopping | 1.40% | 10.66x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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