Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 3.5 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 26.13% 18.41x
Running Enthusiasts 24.50% 18.03x
Cycling Enthusiasts 25.05% 16.83x
Olympics Fans 25.58% 13.87x
Weight Lifting Enthusiasts 22.29% 13.11x
Indoor Cycling & Spinning Enthusiasts 43.34% 12.58x
Gym Equipment Owners 50.44% 12.30x
Men's Health Researchers 17.04% 11.95x
Sports Medicine Health Care Professionals 26.01% 11.86x
Exercise and Gym Researchers 17.49% 11.77x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.08x
REI 0.02% 1.64x
Columbia 0.01% 1.54x
Kate Spade 0.02% 1.49x
Patagonia 0.01% 1.39x
Zara 0.03% 1.37x
The North Face 0.02% 1.36x
Tommy Bahama 0.02% 1.34x
Free People 0.02% 1.34x
Lorna Jane 0.00% 1.30x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is trainerroad.com.

Website Composition Index
trainerroad.com 0.88% 111.60x
ironmanstore.com 1.18% 109.39x
triathlonmagazine.ca 1.31% 108.02x
powertap.com 0.70% 106.25x
220triathlon.com 1.75% 103.90x
trainingpeaks.com 0.30% 102.85x
zipp.com 0.42% 101.77x
texascyclesport.com 0.16% 94.07x
visiontechusa.com 0.21% 92.20x
pezcyclingnews.com 0.69% 90.23x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 28.80% 19.49x
US Cycling 18.30% 19.40x
Sports - Skiing, Snowboarding 0.07% 16.65x
Winter Sports & Gear 3.23% 13.96x
Crossfit & Obstacle Race Enthusiasts 5.97% 13.74x
Active Lifestyle Enthusiasts 0.15% 11.60x
Weight Lifting Enthusiasts 7.33% 10.66x
Backpacking 7.98% 10.29x
Illinois College Sports 0.27% 9.96x
Men's Dress Shirt Shopping 1.73% 9.12x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000