Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is E-cycling Enthusiasts.
| Interest | Composition | Index |
| E-cycling Enthusiasts | 19.71% | 9.12x |
| Cycling Enthusiasts | 11.95% | 8.53x |
| Elite Cycling Gear Shoppers | 14.49% | 8.37x |
| Fitness Activity Tracker Users | 21.76% | 7.73x |
| Gym Equipment Owners | 18.71% | 7.47x |
| Competitive Sports Participants | 7.21% | 6.85x |
| Mountain Biking Enthusiasts | 10.38% | 6.81x |
| Running Enthusiasts | 6.10% | 6.26x |
| Indoor Cycling & Spinning Enthusiasts | 6.04% | 6.14x |
| Rock Climbing Enthusiasts | 10.18% | 6.09x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.04% | 0.96x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is westhawaiitoday.com.
| Website | Composition | Index |
| westhawaiitoday.com | 1.26% | 23.39x |
| runtothefinish.com | 1.06% | 21.73x |
| roadbikerider.com | 1.54% | 18.63x |
| triathlete.com | 1.48% | 18.32x |
| velonews.com | 2.25% | 17.67x |
| bikeperfect.com | 1.12% | 17.49x |
| podiumrunner.com | 1.09% | 16.90x |
| runningshoesguru.com | 1.01% | 16.43x |
| bikerumor.com | 2.23% | 16.38x |
| bicycling.com | 11.92% | 15.63x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 8.91% | 11.79x |
| US Cycling | 7.72% | 10.00x |
| Alternative Movie Streaming | 0.01% | 6.89x |
| San Francisco Tourism | 0.04% | 6.77x |
| Winter Sports & Gear | 0.24% | 6.72x |
| Holistic Medicine | 0.02% | 6.61x |
| Crossfit & Obstacle Race Enthusiasts | 0.17% | 6.60x |
| Holiday Gifts | 0.01% | 6.56x |
| Scuba Diving | 0.02% | 6.48x |
| Canada Job Seekers Cluster | 0.05% | 6.21x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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