Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 3.7 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 19.71% 9.12x
Cycling Enthusiasts 11.95% 8.53x
Elite Cycling Gear Shoppers 14.49% 8.37x
Fitness Activity Tracker Users 21.76% 7.73x
Gym Equipment Owners 18.71% 7.47x
Competitive Sports Participants 7.21% 6.85x
Mountain Biking Enthusiasts 10.38% 6.81x
Running Enthusiasts 6.10% 6.26x
Indoor Cycling & Spinning Enthusiasts 6.04% 6.14x
Rock Climbing Enthusiasts 10.18% 6.09x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.96x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is westhawaiitoday.com.

Website Composition Index
westhawaiitoday.com 1.26% 23.39x
runtothefinish.com 1.06% 21.73x
roadbikerider.com 1.54% 18.63x
triathlete.com 1.48% 18.32x
velonews.com 2.25% 17.67x
bikeperfect.com 1.12% 17.49x
podiumrunner.com 1.09% 16.90x
runningshoesguru.com 1.01% 16.43x
bikerumor.com 2.23% 16.38x
bicycling.com 11.92% 15.63x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 8.91% 11.79x
US Cycling 7.72% 10.00x
Alternative Movie Streaming 0.01% 6.89x
San Francisco Tourism 0.04% 6.77x
Winter Sports & Gear 0.24% 6.72x
Holistic Medicine 0.02% 6.61x
Crossfit & Obstacle Race Enthusiasts 0.17% 6.60x
Holiday Gifts 0.01% 6.56x
Scuba Diving 0.02% 6.48x
Canada Job Seekers Cluster 0.05% 6.21x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male