Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 3.4 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 25.17% 18.51x
Running Enthusiasts 24.21% 17.84x
Cycling Enthusiasts 23.98% 17.28x
Olympics Fans 24.24% 14.04x
Weight Lifting Enthusiasts 21.89% 13.28x
Indoor Cycling & Spinning Enthusiasts 40.97% 12.67x
Health and Fitness Book Readers 23.46% 12.65x
Gym Equipment Owners 48.41% 12.48x
Ski and Snowboard Apparel Shoppers 22.95% 12.46x
Sports Medicine Health Care Professionals 25.11% 12.17x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.70x
LL Bean 0.01% 1.59x
Club Monaco 0.01% 1.56x
The North Face 0.03% 1.56x
REI 0.03% 1.52x
Columbia 0.02% 1.49x
Kate Spade 0.03% 1.47x
Madewell 0.02% 1.46x
Lululemon 0.07% 1.43x
LOFT 0.05% 1.37x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is trainerroad.com.

Website Composition Index
trainerroad.com 1.28% 105.47x
triathlonmagazine.ca 1.21% 102.30x
220triathlon.com 1.73% 98.04x
trifind.com 2.07% 84.33x
racycles.com 2.54% 75.44x
triathlete.com 1.00% 74.19x
bikereg.com 3.47% 72.70x
cxmagazine.com 1.32% 69.58x
ironman.com 2.65% 68.71x
irunfar.com 1.01% 67.95x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 28.24% 19.63x
US Cycling 17.67% 19.63x
Sports - Skiing, Snowboarding 0.06% 17.28x
Crossfit & Obstacle Race Enthusiasts 5.87% 13.70x
Winter Sports & Gear 3.45% 12.66x
Active Lifestyle Enthusiasts 0.15% 11.47x
Weight Lifting Enthusiasts 7.22% 10.65x
Backpacking 8.05% 10.57x
Golf & Boats 0.02% 9.88x
Men's Dress Shirt Shopping 1.80% 9.01x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male