Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 20.81% | 18.58x |
| Elite Cycling Gear Shoppers | 23.46% | 13.58x |
| Cycling Enthusiasts | 20.35% | 13.53x |
| E-cycling Enthusiasts | 26.69% | 13.32x |
| Competitive Sports Participants | 17.26% | 13.08x |
| Running Enthusiasts | 16.36% | 12.43x |
| Gym Equipment Owners | 28.49% | 12.20x |
| Indoor Cycling & Spinning Enthusiasts | 15.13% | 11.34x |
| Rock Climbing Enthusiasts | 18.47% | 10.86x |
| Sports Medicine Health Care Professionals | 18.40% | 10.54x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.85x |
| The North Face | 0.01% | 1.52x |
| Madewell | 0.01% | 1.47x |
| Lululemon | 0.02% | 1.44x |
| Urban Outfitters | 0.02% | 1.43x |
| Kate Spade | 0.01% | 1.42x |
| Talbots | 0.02% | 1.39x |
| J. Crew | 0.03% | 1.36x |
| Free People | 0.01% | 1.36x |
| Coach | 0.02% | 1.36x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is 220triathlon.com.
| Website | Composition | Index |
| 220triathlon.com | 1.65% | 47.88x |
| trifind.com | 1.82% | 42.99x |
| connect.garmin.com | 2.95% | 41.52x |
| bikereg.com | 1.95% | 40.78x |
| racycles.com | 1.01% | 38.93x |
| ironman.com | 1.51% | 38.90x |
| marathonguide.com | 1.23% | 34.15x |
| cxmagazine.com | 1.13% | 32.67x |
| bikepacking.com | 1.22% | 31.49x |
| parktool.com | 1.48% | 28.72x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 19.32% | 15.99x |
| US Cycling | 10.32% | 15.14x |
| Custom T-Shirts | 0.03% | 12.99x |
| Crossfit & Obstacle Race Enthusiasts | 2.24% | 11.91x |
| Winter Sports & Gear | 1.35% | 10.16x |
| Illinois College Sports | 0.19% | 9.64x |
| Backpacking | 3.66% | 9.62x |
| Weight Lifting Enthusiasts | 2.79% | 9.09x |
| Scuba Diving | 0.10% | 9.06x |
| Lacrosse College Athletics | 0.57% | 8.58x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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