Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is E-cycling Enthusiasts.
| Interest | Composition | Index |
| E-cycling Enthusiasts | 23.68% | 12.38x |
| Elite Cycling Gear Shoppers | 21.60% | 12.17x |
| Cycling Enthusiasts | 17.91% | 12.08x |
| Competitive Sports Participants | 13.81% | 10.75x |
| Gym Equipment Owners | 24.68% | 10.71x |
| Fitness Activity Tracker Users | 24.71% | 10.36x |
| Running Enthusiasts | 12.90% | 10.00x |
| Indoor Cycling & Spinning Enthusiasts | 12.13% | 9.46x |
| Rock Climbing Enthusiasts | 16.01% | 9.38x |
| Rowing Enthusiasts | 13.70% | 8.75x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.22x |
| Maurices | 0.01% | 1.07x |
| Carhartt | 0.11% | 1.00x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is 220triathlon.com.
| Website | Composition | Index |
| 220triathlon.com | 1.50% | 43.78x |
| trifind.com | 1.09% | 39.00x |
| connect.garmin.com | 1.52% | 38.91x |
| bikereg.com | 1.12% | 38.63x |
| cxmagazine.com | 1.08% | 27.21x |
| zwiftinsider.com | 1.07% | 26.94x |
| slowtwitch.com | 1.17% | 25.67x |
| westhawaiitoday.com | 1.38% | 23.36x |
| hokaoneone.com | 1.61% | 22.50x |
| runtothefinish.com | 1.49% | 21.54x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 16.14% | 13.37x |
| US Cycling | 11.28% | 12.49x |
| Crossfit & Obstacle Race Enthusiasts | 1.47% | 10.92x |
| Winter Sports & Gear | 0.89% | 9.23x |
| Illinois College Sports | 0.12% | 8.68x |
| Custom T-Shirts | 0.01% | 8.59x |
| Pac 12 Sports | 0.32% | 8.22x |
| Canadian Construction & Renovation Research Cluster | 0.10% | 7.94x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.10% | 7.94x |
| Backpacking | 3.32% | 7.91x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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