Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is E-cycling Enthusiasts.
| Interest | Composition | Index |
| E-cycling Enthusiasts | 17.88% | 8.96x |
| Fitness Activity Tracker Users | 19.85% | 8.09x |
| Cycling Enthusiasts | 8.92% | 8.02x |
| Elite Cycling Gear Shoppers | 11.43% | 7.87x |
| Mountain Biking Enthusiasts | 7.66% | 7.05x |
| Gym Equipment Owners | 15.80% | 7.00x |
| Competitive Sports Participants | 5.57% | 6.77x |
| Running Enthusiasts | 4.48% | 6.53x |
| Indoor Cycling & Spinning Enthusiasts | 4.58% | 6.49x |
| Rock Climbing Enthusiasts | 7.64% | 5.64x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Curious about what else the Competitive Tri-Athletes audience is interested in?
Sign Up
APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.44x |
| Gap | 0.02% | 1.36x |
| Jos A. Bank Clothiers | 0.02% | 1.33x |
| Coach | 0.01% | 1.31x |
| Forever 21 | 0.02% | 1.28x |
| Gymboree | 0.02% | 1.25x |
| Michael Kors | 0.01% | 1.25x |
| White House Black Market | 0.03% | 1.22x |
| Chicos | 0.02% | 1.19x |
| Banana Republic | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Want to find more of the Competitive Tri-Athletes audience in the real world?
Sign Up
WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is roadbikerider.com.
| Website | Composition | Index |
| roadbikerider.com | 1.07% | 18.01x |
| triathlete.com | 1.35% | 16.68x |
| bikerumor.com | 1.72% | 15.67x |
| bikeradar.com | 3.05% | 15.37x |
| bicycling.com | 8.36% | 15.30x |
| velonews.com | 1.99% | 14.77x |
| active.com | 8.53% | 14.72x |
| roadbikereview.com | 1.14% | 14.07x |
| singletrackworld.com | 1.59% | 12.77x |
| cyclingweekly.com | 3.63% | 12.14x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Want to see more of the websites the Competitive Tri-Athletes audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 7.19% | 11.97x |
| US Cycling | 5.88% | 10.64x |
| Lighting & Power | 0.01% | 8.78x |
| Upstate New York State Athletics | 0.02% | 7.67x |
| Scuba Diving | 0.03% | 6.34x |
| Mining & Natural Resources | 0.05% | 6.25x |
| Learning & Development Products | 0.03% | 5.30x |
| Backpacking | 1.48% | 5.20x |
| Action Sports | 0.08% | 4.98x |
| Meeting Planning & Hotels | 0.02% | 4.81x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Want to see more of the Content Affinities the Competitive Tri-Athletes audience visits?
Sign Up
DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Competitive Tri-Athletes audience?
Sign Up