Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 2.1 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 11.02% 18.23x
Elite Cycling Gear Shoppers 12.55% 16.35x
Rock Climbing Enthusiasts 11.09% 15.01x
Competitive Sports Participants 7.19% 15.01x
E-cycling Enthusiasts 17.67% 14.22x
Indoor Cycling & Spinning Enthusiasts 6.35% 12.93x
Gym Equipment Owners 16.07% 12.86x
Running Enthusiasts 6.04% 12.82x
Ski and Snowboard Apparel Shoppers 9.18% 12.53x
Ski House Second Home Owners 6.20% 12.42x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 3.99x
Buckle 0.02% 3.94x
The Childrens Place 0.02% 3.89x
Maurices 0.02% 2.60x
Carhartt 0.03% 0.65x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is westhawaiitoday.com.

Website Composition Index
westhawaiitoday.com 1.35% 23.57x
zwiftinsider.com 1.09% 21.62x
roadbikerider.com 1.40% 19.28x
triathlete.com 1.31% 18.82x
velonews.com 2.34% 18.25x
theproscloset.com 1.26% 17.47x
runningshoesguru.com 1.25% 16.83x
bicycling.com 10.34% 15.53x
bikeradar.com 4.65% 15.34x
cyclingweekly.com 4.36% 15.10x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 7.57% 17.35x
US Cycling 5.59% 14.27x
Paleo & Keto Diet Enthusiasts 0.61% 11.06x
Police Gear 0.46% 9.74x
Backpacking 3.21% 8.81x
Education Cluster 0.38% 8.12x
Aid Groups 0.46% 8.00x
San Francisco Tourism 0.04% 7.54x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.92% 7.34x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.54% 7.06x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male