Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 3.7 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 17.07% 6.88x
Fitness Activity Tracker Users 19.65% 6.68x
Cycling Enthusiasts 7.11% 6.61x
Elite Cycling Gear Shoppers 10.22% 6.43x
Mountain Biking Enthusiasts 6.25% 6.16x
Gym Equipment Owners 16.16% 5.76x
Competitive Sports Participants 3.95% 5.76x
Indoor Cycling & Spinning Enthusiasts 3.14% 5.57x
Running Enthusiasts 3.09% 5.31x
Rock Climbing Enthusiasts 6.22% 4.64x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is H&M.

Location Composition Index
H&M 0.01% 1.30x
Urban Outfitters 0.01% 1.29x
Journeys 0.02% 1.27x
Chicos 0.01% 1.20x
Gap 0.01% 1.16x
Mens Wearhouse 0.01% 1.13x
Carhartt 0.11% 1.05x
Victoria's Secret 0.02% 1.04x
Old Navy 0.02% 1.04x
Buckle 0.01% 1.02x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is triathlete.com.

Website Composition Index
triathlete.com 1.14% 13.83x
bicycling.com 7.35% 13.54x
bikerumor.com 1.66% 13.15x
active.com 8.38% 12.67x
bikeradar.com 2.89% 12.01x
bikeperfect.com 1.09% 11.63x
velonews.com 1.77% 11.35x
singletrackworld.com 1.62% 10.93x
runnersworld.com 11.59% 10.50x
mtbr.com 1.88% 10.10x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 6.35% 10.29x
US Cycling 5.03% 8.95x
Job Interview Process 0.03% 6.16x
Auto Tires & Parts Repair Researchers 0.01% 5.57x
Upstate New York State Athletics 0.02% 5.46x
Paper & Packaging 0.01% 5.32x
Scuba Diving 0.02% 5.12x
Meeting Planning & Hotels 0.01% 4.87x
Los Angeles Cluster 0.03% 4.76x
Learning & Development Products 0.03% 4.59x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male