Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Cycling Enthusiasts.
| Interest | Composition | Index |
| Cycling Enthusiasts | 11.02% | 18.23x |
| Elite Cycling Gear Shoppers | 12.55% | 16.35x |
| Rock Climbing Enthusiasts | 11.09% | 15.01x |
| Competitive Sports Participants | 7.19% | 15.01x |
| E-cycling Enthusiasts | 17.67% | 14.22x |
| Indoor Cycling & Spinning Enthusiasts | 6.35% | 12.93x |
| Gym Equipment Owners | 16.07% | 12.86x |
| Running Enthusiasts | 6.04% | 12.82x |
| Ski and Snowboard Apparel Shoppers | 9.18% | 12.53x |
| Ski House Second Home Owners | 6.20% | 12.42x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.02% | 3.99x |
| Buckle | 0.02% | 3.94x |
| The Childrens Place | 0.02% | 3.89x |
| Maurices | 0.02% | 2.60x |
| Carhartt | 0.03% | 0.65x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is westhawaiitoday.com.
| Website | Composition | Index |
| westhawaiitoday.com | 1.35% | 23.57x |
| zwiftinsider.com | 1.09% | 21.62x |
| roadbikerider.com | 1.40% | 19.28x |
| triathlete.com | 1.31% | 18.82x |
| velonews.com | 2.34% | 18.25x |
| theproscloset.com | 1.26% | 17.47x |
| runningshoesguru.com | 1.25% | 16.83x |
| bicycling.com | 10.34% | 15.53x |
| bikeradar.com | 4.65% | 15.34x |
| cyclingweekly.com | 4.36% | 15.10x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 7.57% | 17.35x |
| US Cycling | 5.59% | 14.27x |
| Paleo & Keto Diet Enthusiasts | 0.61% | 11.06x |
| Police Gear | 0.46% | 9.74x |
| Backpacking | 3.21% | 8.81x |
| Education Cluster | 0.38% | 8.12x |
| Aid Groups | 0.46% | 8.00x |
| San Francisco Tourism | 0.04% | 7.54x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.92% | 7.34x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.54% | 7.06x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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