Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 4 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 17.88% 8.96x
Fitness Activity Tracker Users 19.85% 8.09x
Cycling Enthusiasts 8.92% 8.02x
Elite Cycling Gear Shoppers 11.43% 7.87x
Mountain Biking Enthusiasts 7.66% 7.05x
Gym Equipment Owners 15.80% 7.00x
Competitive Sports Participants 5.57% 6.77x
Running Enthusiasts 4.48% 6.53x
Indoor Cycling & Spinning Enthusiasts 4.58% 6.49x
Rock Climbing Enthusiasts 7.64% 5.64x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.44x
Gap 0.02% 1.36x
Jos A. Bank Clothiers 0.02% 1.33x
Coach 0.01% 1.31x
Forever 21 0.02% 1.28x
Gymboree 0.02% 1.25x
Michael Kors 0.01% 1.25x
White House Black Market 0.03% 1.22x
Chicos 0.02% 1.19x
Banana Republic 0.02% 1.19x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is roadbikerider.com.

Website Composition Index
roadbikerider.com 1.07% 18.01x
triathlete.com 1.35% 16.68x
bikerumor.com 1.72% 15.67x
bikeradar.com 3.05% 15.37x
bicycling.com 8.36% 15.30x
velonews.com 1.99% 14.77x
active.com 8.53% 14.72x
roadbikereview.com 1.14% 14.07x
singletrackworld.com 1.59% 12.77x
cyclingweekly.com 3.63% 12.14x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 7.19% 11.97x
US Cycling 5.88% 10.64x
Lighting & Power 0.01% 8.78x
Upstate New York State Athletics 0.02% 7.67x
Scuba Diving 0.03% 6.34x
Mining & Natural Resources 0.05% 6.25x
Learning & Development Products 0.03% 5.30x
Backpacking 1.48% 5.20x
Action Sports 0.08% 4.98x
Meeting Planning & Hotels 0.02% 4.81x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male