Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 4.2 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 23.68% 12.38x
Elite Cycling Gear Shoppers 21.60% 12.17x
Cycling Enthusiasts 17.91% 12.08x
Competitive Sports Participants 13.81% 10.75x
Gym Equipment Owners 24.68% 10.71x
Fitness Activity Tracker Users 24.71% 10.36x
Running Enthusiasts 12.90% 10.00x
Indoor Cycling & Spinning Enthusiasts 12.13% 9.46x
Rock Climbing Enthusiasts 16.01% 9.38x
Rowing Enthusiasts 13.70% 8.75x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.22x
Maurices 0.01% 1.07x
Carhartt 0.11% 1.00x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is 220triathlon.com.

Website Composition Index
220triathlon.com 1.50% 43.78x
trifind.com 1.09% 39.00x
connect.garmin.com 1.52% 38.91x
bikereg.com 1.12% 38.63x
cxmagazine.com 1.08% 27.21x
zwiftinsider.com 1.07% 26.94x
slowtwitch.com 1.17% 25.67x
westhawaiitoday.com 1.38% 23.36x
hokaoneone.com 1.61% 22.50x
runtothefinish.com 1.49% 21.54x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 16.14% 13.37x
US Cycling 11.28% 12.49x
Crossfit & Obstacle Race Enthusiasts 1.47% 10.92x
Winter Sports & Gear 0.89% 9.23x
Illinois College Sports 0.12% 8.68x
Custom T-Shirts 0.01% 8.59x
Pac 12 Sports 0.32% 8.22x
Canadian Construction & Renovation Research Cluster 0.10% 7.94x
Assorted Topics (Business Support ToolsForm Templates) 0.10% 7.94x
Backpacking 3.32% 7.91x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male