Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 28.35% | 18.66x |
| Elite Cycling Gear Shoppers | 26.49% | 16.90x |
| Competitive Sports Participants | 23.01% | 16.85x |
| Cycling Enthusiasts | 23.72% | 16.53x |
| Running Enthusiasts | 21.24% | 15.57x |
| Indoor Cycling & Spinning Enthusiasts | 20.53% | 15.04x |
| Gym Equipment Owners | 34.36% | 15.00x |
| Olympics Fans | 19.58% | 13.45x |
| Rock Climbing Enthusiasts | 19.75% | 13.19x |
| Rowing Enthusiasts | 19.14% | 12.78x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.12% | 1.78x |
| REI | 0.03% | 1.77x |
| Patagonia | 0.01% | 1.57x |
| The North Face | 0.03% | 1.52x |
| Jos A. Bank Clothiers | 0.36% | 1.52x |
| White House Black Market | 0.39% | 1.41x |
| Mens Wearhouse | 0.52% | 1.30x |
| Johnston and Murphy | 0.49% | 1.28x |
| Lululemon | 0.05% | 1.23x |
| Topshop | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is 220triathlon.com.
| Website | Composition | Index |
| 220triathlon.com | 1.56% | 53.33x |
| trifind.com | 2.05% | 47.47x |
| bikereg.com | 3.03% | 41.25x |
| connect.garmin.com | 5.30% | 40.71x |
| cxmagazine.com | 1.28% | 40.43x |
| racycles.com | 1.69% | 39.21x |
| bikenashbar.com | 1.04% | 37.70x |
| ironman.com | 2.45% | 37.35x |
| performancebike.com | 2.20% | 37.29x |
| cannondale.com | 1.01% | 36.73x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 21.22% | 15.32x |
| US Cycling | 13.75% | 14.17x |
| Sports - Skiing, Snowboarding | 0.02% | 13.76x |
| Winter Sports & Gear | 1.77% | 10.79x |
| Crossfit & Obstacle Race Enthusiasts | 3.23% | 10.75x |
| Backpacking | 4.43% | 9.01x |
| Weight Lifting Enthusiasts | 4.17% | 8.67x |
| Custom T-Shirts | 0.03% | 8.53x |
| Active Lifestyle Enthusiasts | 0.08% | 8.47x |
| Lacrosse College Athletics | 0.80% | 7.93x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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