Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 1.1 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 72.63% 119.17x
Olympics Fans 71.35% 99.43x
Wellness Enthusiasts 13.97% 62.80x
At-Home Gym Intenders 24.94% 60.09x
Men's Health Researchers 18.90% 58.64x
Shoe Shoppers 41.39% 52.67x
Weight Loss Researchers 30.40% 50.97x
Running Enthusiasts 49.29% 50.95x
Online Exercise Class Users 19.31% 47.16x
Women's Fitness Enthusiasts 15.51% 46.71x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is LOFT.

Location Composition Index
LOFT 0.01% 2.49x
Patagonia 0.01% 1.48x
Chicos 0.01% 1.46x
Aeropostale 0.01% 1.41x
Gymboree 0.02% 1.38x
Zumiez 0.02% 1.32x
H&M 0.01% 1.26x
Maurices 0.03% 1.14x
Mens Wearhouse 0.01% 1.12x
Old Navy 0.01% 0.76x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is podiumrunner.com.

Website Composition Index
podiumrunner.com 1.93% 119.04x
lauranorrisrunning.com 1.14% 112.58x
believeintherun.com 4.90% 100.82x
triathlonmagazine.ca 1.28% 98.09x
runnersblueprint.com 1.52% 97.89x
runningshoesguru.com 4.37% 94.21x
womensrunning.com 5.21% 92.08x
220triathlon.com 1.19% 91.83x
runtothefinish.com 3.43% 85.24x
roadtrailrun.com 2.28% 84.87x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 28.15% 51.47x
Weight Lifting Enthusiasts 2.75% 33.69x
Vegans & Animal Welfare 0.22% 32.40x
Backpacking 3.47% 26.10x
Assorted Topics (Television, Origami, Men's Health) 0.65% 23.85x
Canada Shopping - Kitchenware 0.19% 23.74x
Winter Sports & Gear 0.16% 21.40x
Canadian Universities 0.16% 20.62x
Action Sports 0.17% 19.92x
Lacrosse College Athletics 0.17% 19.92x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male