Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 4.1 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 13.60% 9.84x
Elite Cycling Gear Shoppers 16.76% 9.76x
E-cycling Enthusiasts 20.06% 9.45x
Gym Equipment Owners 20.57% 8.62x
Competitive Sports Participants 8.87% 8.50x
Rock Climbing Enthusiasts 12.86% 7.85x
Running Enthusiasts 8.04% 7.60x
Indoor Cycling & Spinning Enthusiasts 7.61% 7.37x
Luxury Hotel Guests 12.43% 7.34x
Sailing Enthusiasts 10.92% 7.22x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.25x
Maurices 0.01% 1.18x
Carhartt 0.11% 1.08x
The Childrens Place 0.01% 1.08x
Victoria's Secret 0.01% 1.04x
Old Navy 0.01% 1.04x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is westhawaiitoday.com.

Website Composition Index
westhawaiitoday.com 1.08% 26.26x
roadbikerider.com 1.39% 20.19x
triathlete.com 1.03% 18.54x
velonews.com 2.02% 18.49x
runningshoesguru.com 1.33% 18.31x
theproscloset.com 1.86% 17.41x
bicycling.com 10.41% 16.62x
singletrackworld.com 1.48% 16.62x
active.com 9.88% 16.03x
bikeradar.com 4.68% 15.97x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 8.87% 10.44x
US Cycling 7.29% 9.33x
Winter Sports & Gear 0.44% 7.81x
Crossfit & Obstacle Race Enthusiasts 0.51% 7.75x
Teaching Abroad 0.01% 6.55x
Illinois College Sports 0.05% 6.15x
San Francisco Tourism 0.06% 6.00x
Upstate New York State Athletics 0.02% 5.93x
Backpacking 3.02% 5.84x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 5.68x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male