Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 25.81% | 19.24x |
| Elite Cycling Gear Shoppers | 24.36% | 17.03x |
| Cycling Enthusiasts | 21.37% | 16.78x |
| Competitive Sports Participants | 19.47% | 16.76x |
| E-cycling Enthusiasts | 30.36% | 16.33x |
| Running Enthusiasts | 17.92% | 15.54x |
| Gym Equipment Owners | 30.80% | 15.29x |
| Indoor Cycling & Spinning Enthusiasts | 17.05% | 14.67x |
| Rock Climbing Enthusiasts | 18.33% | 13.40x |
| Olympics Fans | 16.94% | 13.34x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.85x |
| Patagonia | 0.01% | 1.76x |
| Bonobos | 0.03% | 1.58x |
| Free People | 0.02% | 1.54x |
| The North Face | 0.02% | 1.49x |
| Lululemon | 0.04% | 1.45x |
| Talbots | 0.03% | 1.41x |
| J. Crew | 0.02% | 1.40x |
| Urban Outfitters | 0.04% | 1.32x |
| Eddie Bauer | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is triathlonmagazine.ca.
| Website | Composition | Index |
| triathlonmagazine.ca | 1.04% | 59.19x |
| 220triathlon.com | 1.63% | 55.94x |
| trifind.com | 1.90% | 49.58x |
| connect.garmin.com | 4.71% | 45.10x |
| bikereg.com | 2.82% | 43.64x |
| cxmagazine.com | 1.20% | 42.85x |
| racycles.com | 1.50% | 41.25x |
| performancebike.com | 1.60% | 39.58x |
| ironman.com | 2.50% | 39.28x |
| evanscycles.com | 1.13% | 38.00x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 20.20% | 16.32x |
| US Cycling | 11.89% | 15.34x |
| Sports - Skiing, Snowboarding | 0.02% | 14.70x |
| Crossfit & Obstacle Race Enthusiasts | 2.62% | 11.29x |
| Winter Sports & Gear | 1.45% | 11.04x |
| Backpacking | 3.68% | 9.62x |
| Active Lifestyle Enthusiasts | 0.06% | 9.57x |
| Illinois College Sports | 0.23% | 9.12x |
| Weight Lifting Enthusiasts | 3.35% | 9.06x |
| Action Sports | 0.74% | 8.40x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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