
Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is E-cycling Enthusiasts.
Interest | Composition | Index |
E-cycling Enthusiasts | 17.07% | 6.88x |
Fitness Activity Tracker Users | 19.65% | 6.68x |
Cycling Enthusiasts | 7.11% | 6.61x |
Elite Cycling Gear Shoppers | 10.22% | 6.43x |
Mountain Biking Enthusiasts | 6.25% | 6.16x |
Gym Equipment Owners | 16.16% | 5.76x |
Competitive Sports Participants | 3.95% | 5.76x |
Indoor Cycling & Spinning Enthusiasts | 3.14% | 5.57x |
Running Enthusiasts | 3.09% | 5.31x |
Rock Climbing Enthusiasts | 6.22% | 4.64x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Curious about what else the Competitive Tri-Athletes audience is interested in?
Sign Up

APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is H&M.
Location | Composition | Index |
H&M | 0.01% | 1.30x |
Urban Outfitters | 0.01% | 1.29x |
Journeys | 0.02% | 1.27x |
Chicos | 0.01% | 1.20x |
Gap | 0.01% | 1.16x |
Mens Wearhouse | 0.01% | 1.13x |
Carhartt | 0.11% | 1.05x |
Victoria's Secret | 0.02% | 1.04x |
Old Navy | 0.02% | 1.04x |
Buckle | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Want to find more of the Competitive Tri-Athletes audience in the real world?
Sign Up

WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is triathlete.com.
Website | Composition | Index |
triathlete.com | 1.14% | 13.83x |
bicycling.com | 7.35% | 13.54x |
bikerumor.com | 1.66% | 13.15x |
active.com | 8.38% | 12.67x |
bikeradar.com | 2.89% | 12.01x |
bikeperfect.com | 1.09% | 11.63x |
velonews.com | 1.77% | 11.35x |
singletrackworld.com | 1.62% | 10.93x |
runnersworld.com | 11.59% | 10.50x |
mtbr.com | 1.88% | 10.10x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Want to see more of the websites the Competitive Tri-Athletes audience visits?
Sign Up

CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
Content Affinity | Composition | Index |
Running & Marathons | 6.35% | 10.29x |
US Cycling | 5.03% | 8.95x |
Job Interview Process | 0.03% | 6.16x |
Auto Tires & Parts Repair Researchers | 0.01% | 5.57x |
Upstate New York State Athletics | 0.02% | 5.46x |
Paper & Packaging | 0.01% | 5.32x |
Scuba Diving | 0.02% | 5.12x |
Meeting Planning & Hotels | 0.01% | 4.87x |
Los Angeles Cluster | 0.03% | 4.76x |
Learning & Development Products | 0.03% | 4.59x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Want to see more of the Content Affinities the Competitive Tri-Athletes audience visits?
Sign Up

DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Competitive Tri-Athletes audience?
Sign Up