Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 30.28% | 38.88x |
| Competitive Sports Participants | 24.80% | 35.17x |
| Elite Cycling Gear Shoppers | 28.81% | 35.16x |
| Cycling Enthusiasts | 25.79% | 34.62x |
| Running Enthusiasts | 22.32% | 32.16x |
| Indoor Cycling & Spinning Enthusiasts | 22.22% | 30.91x |
| Olympics Fans | 21.65% | 24.54x |
| Gym Equipment Owners | 45.19% | 23.79x |
| Rock Climbing Enthusiasts | 18.72% | 23.28x |
| Health and Fitness Book Readers | 19.90% | 22.80x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.14% | 1.94x |
| Everlane | 0.01% | 1.83x |
| REI | 0.03% | 1.76x |
| Supreme | 0.02% | 1.70x |
| Intermix | 0.02% | 1.58x |
| Jos A. Bank Clothiers | 0.46% | 1.58x |
| The North Face | 0.03% | 1.57x |
| Patagonia | 0.02% | 1.51x |
| Lululemon | 0.08% | 1.44x |
| White House Black Market | 0.39% | 1.41x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is trainerroad.com.
| Website | Composition | Index |
| trainerroad.com | 1.18% | 67.53x |
| 220triathlon.com | 2.13% | 61.37x |
| trifind.com | 2.70% | 52.32x |
| cxmagazine.com | 1.68% | 46.13x |
| bikereg.com | 3.93% | 45.46x |
| racycles.com | 2.26% | 45.06x |
| velonews.com | 1.10% | 44.94x |
| baa.org | 1.04% | 44.35x |
| connect.garmin.com | 6.64% | 41.75x |
| bikenashbar.com | 1.62% | 41.58x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 34.45% | 24.45x |
| US Cycling | 22.77% | 23.24x |
| Sports - Skiing, Snowboarding | 0.04% | 22.70x |
| Winter Sports & Gear | 3.20% | 17.67x |
| Crossfit & Obstacle Race Enthusiasts | 5.54% | 16.77x |
| Backpacking | 7.57% | 14.80x |
| Active Lifestyle Enthusiasts | 0.14% | 14.33x |
| Custom T-Shirts | 0.05% | 13.31x |
| Weight Lifting Enthusiasts | 7.02% | 13.08x |
| Men's Dress Shirt Shopping | 1.33% | 13.06x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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