Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Elite Cycling Gear Shoppers.
| Interest | Composition | Index |
| Elite Cycling Gear Shoppers | 19.40% | 9.61x |
| E-cycling Enthusiasts | 22.65% | 9.29x |
| Cycling Enthusiasts | 16.05% | 9.10x |
| Gym Equipment Owners | 23.49% | 8.48x |
| Competitive Sports Participants | 10.98% | 7.73x |
| Fitness Activity Tracker Users | 22.95% | 7.38x |
| Rock Climbing Enthusiasts | 14.10% | 7.00x |
| Running Enthusiasts | 10.02% | 6.86x |
| Indoor Cycling & Spinning Enthusiasts | 9.84% | 6.79x |
| Rowing Enthusiasts | 11.90% | 6.48x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.01% | 1.34x |
| Mens Wearhouse | 0.01% | 1.26x |
| Old Navy | 0.01% | 1.08x |
| Carhartt | 0.12% | 1.04x |
| Victoria's Secret | 0.01% | 1.01x |
| Maurices | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is 220triathlon.com.
| Website | Composition | Index |
| 220triathlon.com | 1.27% | 35.70x |
| westhawaiitoday.com | 1.22% | 19.89x |
| hokaoneone.com | 1.12% | 18.94x |
| runtothefinish.com | 1.32% | 17.94x |
| roadbikerider.com | 1.99% | 17.47x |
| mapmyride.com | 1.59% | 16.66x |
| velonews.com | 2.42% | 16.65x |
| triathlete.com | 1.37% | 16.57x |
| runningshoesguru.com | 2.02% | 15.48x |
| singletrackworld.com | 2.33% | 14.23x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 13.01% | 9.75x |
| US Cycling | 10.71% | 9.31x |
| Winter Sports & Gear | 0.72% | 7.39x |
| Crossfit & Obstacle Race Enthusiasts | 0.92% | 7.28x |
| Illinois College Sports | 0.09% | 6.59x |
| Online Learning | 0.03% | 5.98x |
| Texas Off-Roading | 0.01% | 5.84x |
| Canadian Construction & Renovation Research Cluster | 0.06% | 5.83x |
| Action Sports | 0.39% | 5.72x |
| Backpacking | 3.63% | 5.63x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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