Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is E-cycling Enthusiasts.
| Interest | Composition | Index |
| E-cycling Enthusiasts | 20.57% | 9.64x |
| Cycling Enthusiasts | 11.44% | 8.93x |
| Elite Cycling Gear Shoppers | 14.24% | 8.89x |
| Fitness Activity Tracker Users | 21.73% | 7.96x |
| Gym Equipment Owners | 18.90% | 7.85x |
| Mountain Biking Enthusiasts | 10.10% | 7.49x |
| Competitive Sports Participants | 7.09% | 7.27x |
| Indoor Cycling & Spinning Enthusiasts | 6.19% | 6.55x |
| Rock Climbing Enthusiasts | 9.30% | 6.53x |
| Running Enthusiasts | 6.03% | 6.49x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.22x |
| J. Crew | 0.01% | 1.21x |
| Express | 0.02% | 1.20x |
| Mens Wearhouse | 0.03% | 1.17x |
| LOFT | 0.02% | 1.16x |
| Michael Kors | 0.01% | 1.15x |
| Dressbarn | 0.02% | 1.15x |
| Old Navy | 0.03% | 1.13x |
| Jos A. Bank Clothiers | 0.02% | 1.11x |
| Gap | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is westhawaiitoday.com.
| Website | Composition | Index |
| westhawaiitoday.com | 1.18% | 24.06x |
| roadbikerider.com | 1.54% | 18.90x |
| bikeperfect.com | 1.14% | 17.73x |
| triathlete.com | 1.70% | 17.69x |
| podiumrunner.com | 1.17% | 16.83x |
| bikerumor.com | 2.08% | 16.73x |
| bikeradar.com | 4.27% | 15.83x |
| velonews.com | 2.74% | 15.59x |
| bicycling.com | 11.54% | 15.57x |
| active.com | 9.86% | 14.61x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 8.89% | 11.08x |
| US Cycling | 8.07% | 9.82x |
| Crossfit & Obstacle Race Enthusiasts | 0.10% | 6.82x |
| Institutional Investing | 0.03% | 6.34x |
| Winter Sports & Gear | 0.13% | 5.95x |
| Action Sports | 0.15% | 5.65x |
| Backpacking | 2.37% | 5.57x |
| Weather Information | 0.04% | 5.34x |
| Upstate New York State Athletics | 0.01% | 5.21x |
| Lighting & Power | 0.04% | 5.13x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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