Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 3.5 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 19.40% 9.61x
E-cycling Enthusiasts 22.65% 9.29x
Cycling Enthusiasts 16.05% 9.10x
Gym Equipment Owners 23.49% 8.48x
Competitive Sports Participants 10.98% 7.73x
Fitness Activity Tracker Users 22.95% 7.38x
Rock Climbing Enthusiasts 14.10% 7.00x
Running Enthusiasts 10.02% 6.86x
Indoor Cycling & Spinning Enthusiasts 9.84% 6.79x
Rowing Enthusiasts 11.90% 6.48x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Journeys.

Location Composition Index
Journeys 0.01% 1.34x
Mens Wearhouse 0.01% 1.26x
Old Navy 0.01% 1.08x
Carhartt 0.12% 1.04x
Victoria's Secret 0.01% 1.01x
Maurices 0.01% 0.88x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is 220triathlon.com.

Website Composition Index
220triathlon.com 1.27% 35.70x
westhawaiitoday.com 1.22% 19.89x
hokaoneone.com 1.12% 18.94x
runtothefinish.com 1.32% 17.94x
roadbikerider.com 1.99% 17.47x
mapmyride.com 1.59% 16.66x
velonews.com 2.42% 16.65x
triathlete.com 1.37% 16.57x
runningshoesguru.com 2.02% 15.48x
singletrackworld.com 2.33% 14.23x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 13.01% 9.75x
US Cycling 10.71% 9.31x
Winter Sports & Gear 0.72% 7.39x
Crossfit & Obstacle Race Enthusiasts 0.92% 7.28x
Illinois College Sports 0.09% 6.59x
Online Learning 0.03% 5.98x
Texas Off-Roading 0.01% 5.84x
Canadian Construction & Renovation Research Cluster 0.06% 5.83x
Action Sports 0.39% 5.72x
Backpacking 3.63% 5.63x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male