Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 3.9 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 20.57% 9.64x
Cycling Enthusiasts 11.44% 8.93x
Elite Cycling Gear Shoppers 14.24% 8.89x
Fitness Activity Tracker Users 21.73% 7.96x
Gym Equipment Owners 18.90% 7.85x
Mountain Biking Enthusiasts 10.10% 7.49x
Competitive Sports Participants 7.09% 7.27x
Indoor Cycling & Spinning Enthusiasts 6.19% 6.55x
Rock Climbing Enthusiasts 9.30% 6.53x
Running Enthusiasts 6.03% 6.49x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Chicos.

Location Composition Index
Chicos 0.02% 1.22x
J. Crew 0.01% 1.21x
Express 0.02% 1.20x
Mens Wearhouse 0.03% 1.17x
LOFT 0.02% 1.16x
Michael Kors 0.01% 1.15x
Dressbarn 0.02% 1.15x
Old Navy 0.03% 1.13x
Jos A. Bank Clothiers 0.02% 1.11x
Gap 0.02% 1.09x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is westhawaiitoday.com.

Website Composition Index
westhawaiitoday.com 1.18% 24.06x
roadbikerider.com 1.54% 18.90x
bikeperfect.com 1.14% 17.73x
triathlete.com 1.70% 17.69x
podiumrunner.com 1.17% 16.83x
bikerumor.com 2.08% 16.73x
bikeradar.com 4.27% 15.83x
velonews.com 2.74% 15.59x
bicycling.com 11.54% 15.57x
active.com 9.86% 14.61x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 8.89% 11.08x
US Cycling 8.07% 9.82x
Crossfit & Obstacle Race Enthusiasts 0.10% 6.82x
Institutional Investing 0.03% 6.34x
Winter Sports & Gear 0.13% 5.95x
Action Sports 0.15% 5.65x
Backpacking 2.37% 5.57x
Weather Information 0.04% 5.34x
Upstate New York State Athletics 0.01% 5.21x
Lighting & Power 0.04% 5.13x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male