Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 4.4 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 20.81% 18.58x
Elite Cycling Gear Shoppers 23.46% 13.58x
Cycling Enthusiasts 20.35% 13.53x
E-cycling Enthusiasts 26.69% 13.32x
Competitive Sports Participants 17.26% 13.08x
Running Enthusiasts 16.36% 12.43x
Gym Equipment Owners 28.49% 12.20x
Indoor Cycling & Spinning Enthusiasts 15.13% 11.34x
Rock Climbing Enthusiasts 18.47% 10.86x
Sports Medicine Health Care Professionals 18.40% 10.54x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is REI.

Location Composition Index
REI 0.01% 1.85x
The North Face 0.01% 1.52x
Madewell 0.01% 1.47x
Lululemon 0.02% 1.44x
Urban Outfitters 0.02% 1.43x
Kate Spade 0.01% 1.42x
Talbots 0.02% 1.39x
J. Crew 0.03% 1.36x
Free People 0.01% 1.36x
Coach 0.02% 1.36x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is 220triathlon.com.

Website Composition Index
220triathlon.com 1.65% 47.88x
trifind.com 1.82% 42.99x
connect.garmin.com 2.95% 41.52x
bikereg.com 1.95% 40.78x
racycles.com 1.01% 38.93x
ironman.com 1.51% 38.90x
marathonguide.com 1.23% 34.15x
cxmagazine.com 1.13% 32.67x
bikepacking.com 1.22% 31.49x
parktool.com 1.48% 28.72x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 19.32% 15.99x
US Cycling 10.32% 15.14x
Custom T-Shirts 0.03% 12.99x
Crossfit & Obstacle Race Enthusiasts 2.24% 11.91x
Winter Sports & Gear 1.35% 10.16x
Illinois College Sports 0.19% 9.64x
Backpacking 3.66% 9.62x
Weight Lifting Enthusiasts 2.79% 9.09x
Scuba Diving 0.10% 9.06x
Lacrosse College Athletics 0.57% 8.58x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male