Dstillery Audiences

COMPETITIVE TRI-ATHLETES

Audience Size: 2.6 Million Devices

Explore the Competitive Tri-Athletes Audience

Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.

Dstillery Crafted Audiences

INTERESTS

The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Competitive Tri-Athletes audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 31.89% 22.65x
Elite Cycling Gear Shoppers 28.65% 21.01x
Competitive Sports Participants 27.34% 19.81x
Cycling Enthusiasts 26.56% 19.66x
Running Enthusiasts 25.70% 18.92x
Indoor Cycling & Spinning Enthusiasts 26.67% 18.04x
Olympics Fans 23.79% 15.03x
Rock Climbing Enthusiasts 21.25% 14.79x
Health and Fitness Book Readers 22.04% 14.77x
Ski and Snowboard Apparel Shoppers 19.97% 14.75x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Everlane.

Location Composition Index
Everlane 0.02% 2.76x
Patagonia 0.03% 1.91x
REI 0.04% 1.87x
LL Bean 0.02% 1.84x
Bonobos 0.10% 1.69x
Jos A. Bank Clothiers 0.49% 1.53x
Eddie Bauer 0.05% 1.44x
The North Face 0.04% 1.43x
Free People 0.05% 1.39x
Columbia 0.02% 1.38x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Competitive Tri-Athletes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Competitive Tri-Athletes audience is trainerroad.com.

Website Composition Index
trainerroad.com 1.48% 91.15x
220triathlon.com 2.52% 82.89x
trifind.com 2.92% 69.38x
racycles.com 2.65% 61.07x
planetcyclery.com 1.24% 60.94x
cxmagazine.com 1.97% 60.47x
bikereg.com 4.63% 59.13x
velonews.com 1.48% 58.38x
baa.org 1.43% 58.31x
ironman.com 3.12% 55.52x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 29.62% 19.68x
US Cycling 19.77% 18.85x
Sports - Skiing, Snowboarding 0.04% 17.30x
Crossfit & Obstacle Race Enthusiasts 5.50% 14.24x
Winter Sports & Gear 3.00% 14.06x
Backpacking 7.13% 11.93x
Active Lifestyle Enthusiasts 0.16% 11.67x
Custom T-Shirts 0.06% 11.58x
Weight Lifting Enthusiasts 7.16% 10.70x
Men's Dress Shirt Shopping 1.40% 10.66x
Composition Percentage: The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male