Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Cycling Enthusiasts.
| Interest | Composition | Index |
| Cycling Enthusiasts | 13.60% | 9.84x |
| Elite Cycling Gear Shoppers | 16.76% | 9.76x |
| E-cycling Enthusiasts | 20.06% | 9.45x |
| Gym Equipment Owners | 20.57% | 8.62x |
| Competitive Sports Participants | 8.87% | 8.50x |
| Rock Climbing Enthusiasts | 12.86% | 7.85x |
| Running Enthusiasts | 8.04% | 7.60x |
| Indoor Cycling & Spinning Enthusiasts | 7.61% | 7.37x |
| Luxury Hotel Guests | 12.43% | 7.34x |
| Sailing Enthusiasts | 10.92% | 7.22x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.25x |
| Maurices | 0.01% | 1.18x |
| Carhartt | 0.11% | 1.08x |
| The Childrens Place | 0.01% | 1.08x |
| Victoria's Secret | 0.01% | 1.04x |
| Old Navy | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is westhawaiitoday.com.
| Website | Composition | Index |
| westhawaiitoday.com | 1.08% | 26.26x |
| roadbikerider.com | 1.39% | 20.19x |
| triathlete.com | 1.03% | 18.54x |
| velonews.com | 2.02% | 18.49x |
| runningshoesguru.com | 1.33% | 18.31x |
| theproscloset.com | 1.86% | 17.41x |
| bicycling.com | 10.41% | 16.62x |
| singletrackworld.com | 1.48% | 16.62x |
| active.com | 9.88% | 16.03x |
| bikeradar.com | 4.68% | 15.97x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 8.87% | 10.44x |
| US Cycling | 7.29% | 9.33x |
| Winter Sports & Gear | 0.44% | 7.81x |
| Crossfit & Obstacle Race Enthusiasts | 0.51% | 7.75x |
| Teaching Abroad | 0.01% | 6.55x |
| Illinois College Sports | 0.05% | 6.15x |
| San Francisco Tourism | 0.06% | 6.00x |
| Upstate New York State Athletics | 0.02% | 5.93x |
| Backpacking | 3.02% | 5.84x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.03% | 5.68x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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