Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Competitive Sports Participants.
| Interest | Composition | Index |
| Competitive Sports Participants | 26.13% | 18.41x |
| Running Enthusiasts | 24.50% | 18.03x |
| Cycling Enthusiasts | 25.05% | 16.83x |
| Olympics Fans | 25.58% | 13.87x |
| Weight Lifting Enthusiasts | 22.29% | 13.11x |
| Indoor Cycling & Spinning Enthusiasts | 43.34% | 12.58x |
| Gym Equipment Owners | 50.44% | 12.30x |
| Men's Health Researchers | 17.04% | 11.95x |
| Sports Medicine Health Care Professionals | 26.01% | 11.86x |
| Exercise and Gym Researchers | 17.49% | 11.77x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 2.08x |
| REI | 0.02% | 1.64x |
| Columbia | 0.01% | 1.54x |
| Kate Spade | 0.02% | 1.49x |
| Patagonia | 0.01% | 1.39x |
| Zara | 0.03% | 1.37x |
| The North Face | 0.02% | 1.36x |
| Tommy Bahama | 0.02% | 1.34x |
| Free People | 0.02% | 1.34x |
| Lorna Jane | 0.00% | 1.30x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is trainerroad.com.
| Website | Composition | Index |
| trainerroad.com | 0.88% | 111.60x |
| ironmanstore.com | 1.18% | 109.39x |
| triathlonmagazine.ca | 1.31% | 108.02x |
| powertap.com | 0.70% | 106.25x |
| 220triathlon.com | 1.75% | 103.90x |
| trainingpeaks.com | 0.30% | 102.85x |
| zipp.com | 0.42% | 101.77x |
| texascyclesport.com | 0.16% | 94.07x |
| visiontechusa.com | 0.21% | 92.20x |
| pezcyclingnews.com | 0.69% | 90.23x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 28.80% | 19.49x |
| US Cycling | 18.30% | 19.40x |
| Sports - Skiing, Snowboarding | 0.07% | 16.65x |
| Winter Sports & Gear | 3.23% | 13.96x |
| Crossfit & Obstacle Race Enthusiasts | 5.97% | 13.74x |
| Active Lifestyle Enthusiasts | 0.15% | 11.60x |
| Weight Lifting Enthusiasts | 7.33% | 10.66x |
| Backpacking | 7.98% | 10.29x |
| Illinois College Sports | 0.27% | 9.96x |
| Men's Dress Shirt Shopping | 1.73% | 9.12x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000
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