Explore the Competitive Tri-Athletes Audience
Below you'll find more information about the Competitive Tri-Athletes audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Competitive Tri-Athletes audience.
INTERESTS
The Competitive Tri-Athletes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Competitive Tri-Athletes audience is Competitive Sports Participants.
| Interest | Composition | Index |
| Competitive Sports Participants | 25.17% | 18.51x |
| Running Enthusiasts | 24.21% | 17.84x |
| Cycling Enthusiasts | 23.98% | 17.28x |
| Olympics Fans | 24.24% | 14.04x |
| Weight Lifting Enthusiasts | 21.89% | 13.28x |
| Indoor Cycling & Spinning Enthusiasts | 40.97% | 12.67x |
| Health and Fitness Book Readers | 23.46% | 12.65x |
| Gym Equipment Owners | 48.41% | 12.48x |
| Ski and Snowboard Apparel Shoppers | 22.95% | 12.46x |
| Sports Medicine Health Care Professionals | 25.11% | 12.17x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Interest attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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APPAREL RETAILERS
The Competitive Tri-Athletes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Competitive Tri-Athletes audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.70x |
| LL Bean | 0.01% | 1.59x |
| Club Monaco | 0.01% | 1.56x |
| The North Face | 0.03% | 1.56x |
| REI | 0.03% | 1.52x |
| Columbia | 0.02% | 1.49x |
| Kate Spade | 0.03% | 1.47x |
| Madewell | 0.02% | 1.46x |
| Lululemon | 0.07% | 1.43x |
| LOFT | 0.05% | 1.37x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Location attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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WEBSITES
The Competitive Tri-Athletes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Competitive Tri-Athletes audience is trainerroad.com.
| Website | Composition | Index |
| trainerroad.com | 1.28% | 105.47x |
| triathlonmagazine.ca | 1.21% | 102.30x |
| 220triathlon.com | 1.73% | 98.04x |
| trifind.com | 2.07% | 84.33x |
| racycles.com | 2.54% | 75.44x |
| triathlete.com | 1.00% | 74.19x |
| bikereg.com | 3.47% | 72.70x |
| cxmagazine.com | 1.32% | 69.58x |
| ironman.com | 2.65% | 68.71x |
| irunfar.com | 1.01% | 67.95x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Web attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Competitive Tri-Athletes audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 28.24% | 19.63x |
| US Cycling | 17.67% | 19.63x |
| Sports - Skiing, Snowboarding | 0.06% | 17.28x |
| Crossfit & Obstacle Race Enthusiasts | 5.87% | 13.70x |
| Winter Sports & Gear | 3.45% | 12.66x |
| Active Lifestyle Enthusiasts | 0.15% | 11.47x |
| Weight Lifting Enthusiasts | 7.22% | 10.65x |
| Backpacking | 8.05% | 10.57x |
| Golf & Boats | 0.02% | 9.88x |
| Men's Dress Shirt Shopping | 1.80% | 9.01x |
Composition Percentage:
The overlap percentage between the Competitive Tri-Athletes audience and the Content Affinity attribute.
Index: A comparison of the Competitive Tri-Athletes audience to the internet population.
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DEMOGRAPHICS
The Competitive Tri-Athletes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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