Explore the Contractors & Construction Professionals Audience
Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.
INTERESTS
The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Contractors & Construction Professionals audience is Power Tools Shoppers.
| Interest | Composition | Index |
| Power Tools Shoppers | 44.58% | 25.19x |
| New Homeowners | 47.21% | 25.10x |
| Flooring Shoppers | 40.43% | 23.77x |
| Hardware Shoppers | 34.53% | 22.56x |
| Product Manuals Researchers | 40.53% | 22.41x |
| Spa and Pool Owners | 35.24% | 21.66x |
| DIYers | 73.25% | 21.00x |
| Subaru Vehicle Shoppers | 32.78% | 20.02x |
| Auto Repair Researchers | 31.62% | 19.31x |
| Light Bulb Shoppers | 36.13% | 18.66x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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APPAREL RETAILERS
The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.00% | 1.45x |
| Columbia | 0.01% | 1.14x |
| Carhartt | 0.19% | 1.13x |
| Belk | 0.02% | 1.12x |
| Lane Bryant | 0.04% | 1.10x |
| Free People | 0.01% | 1.06x |
| Old Navy | 0.05% | 1.02x |
| LL Bean | 0.00% | 1.01x |
| Tommy Bahama | 0.02% | 0.98x |
| Dressbarn | 0.03% | 0.97x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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WEBSITES
The Contractors & Construction Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Contractors & Construction Professionals audience is cleaningtalk.com.
| Website | Composition | Index |
| cleaningtalk.com | 1.10% | 112.55x |
| strongtie.com | 0.30% | 109.56x |
| metalroofing.com | 0.87% | 101.72x |
| butlermfg.com | 0.27% | 97.05x |
| radiantcompany.com | 0.20% | 96.17x |
| contractorsdirect.com | 0.59% | 95.51x |
| bibliocad.com | 0.29% | 94.78x |
| atlasroofing.com | 0.77% | 94.19x |
| vinyl-replacement-windows.com | 0.19% | 91.86x |
| uspconnectors.com | 0.18% | 90.29x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.10% | 25.28x |
| Home Improvement Contractor | 5.53% | 24.37x |
| Home Remodeling | 6.28% | 21.31x |
| Rural Living | 0.35% | 20.86x |
| Woodwork | 12.46% | 20.74x |
| Lighting & Power | 5.53% | 20.24x |
| Power Tools | 10.29% | 20.05x |
| Painting & Renovation | 7.83% | 19.57x |
| Home Remodeling | 12.70% | 16.96x |
| Home Furnishings | 20.39% | 16.85x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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DEMOGRAPHICS
The Contractors & Construction Professionals audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000
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