Explore the Contractors & Construction Professionals Audience
Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.
INTERESTS
The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.
| Interest | Composition | Index |
| DIYers | 49.55% | 36.72x |
| Power Tools Shoppers | 43.55% | 33.14x |
| Plumbers | 45.17% | 32.91x |
| Home Exterior Design Enthusiasts | 37.96% | 32.22x |
| New Homeowners | 43.98% | 31.50x |
| Kitchen Stove Shoppers | 37.18% | 30.79x |
| Product Manuals Researchers | 39.77% | 30.33x |
| Home Heating and Cooling Researchers | 41.25% | 30.09x |
| Flooring Shoppers | 36.23% | 28.94x |
| Hardware Shoppers | 31.55% | 27.32x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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APPAREL RETAILERS
The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.29x |
| Carhartt | 0.30% | 1.29x |
| Talbots | 0.02% | 1.20x |
| Ann Taylor | 0.01% | 1.15x |
| Jos A. Bank Clothiers | 0.03% | 1.12x |
| Chicos | 0.03% | 1.11x |
| The North Face | 0.01% | 1.09x |
| White House Black Market | 0.04% | 1.08x |
| Mens Wearhouse | 0.04% | 1.06x |
| Lane Bryant | 0.03% | 1.06x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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WEBSITES
The Contractors & Construction Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Contractors & Construction Professionals audience is certainteed.com.
| Website | Composition | Index |
| certainteed.com | 1.56% | 44.35x |
| contractortalk.com | 9.56% | 44.07x |
| greenbuildingadvisor.com | 2.26% | 43.69x |
| decks.com | 4.20% | 43.42x |
| woodworkingtalk.com | 3.14% | 42.97x |
| thisiscarpentry.com | 1.15% | 41.89x |
| bobistheoilguy.com | 1.06% | 40.49x |
| finehomebuilding.com | 7.71% | 39.85x |
| diychatroom.com | 9.96% | 39.15x |
| ecmweb.com | 1.22% | 38.69x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.03% | 26.23x |
| Home Improvement Contractor | 1.20% | 25.06x |
| Rural Living | 0.14% | 24.71x |
| Power Tools | 6.05% | 21.04x |
| Woodwork | 7.37% | 20.46x |
| Painting & Renovation | 3.19% | 20.07x |
| Home Remodeling | 3.02% | 19.12x |
| Lighting & Power | 2.80% | 18.57x |
| Flags & Trump | 0.09% | 18.32x |
| Home Furnishings | 10.20% | 17.61x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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DEMOGRAPHICS
The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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