Dstillery Audiences

CONTRACTORS & CONSTRUCTION PROFESSIONALS

Audience Size: 4.8 Million Devices

Explore the Contractors & Construction Professionals Audience

Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.

Interest Composition Index
DIYers 47.89% 29.50x
Power Tools Shoppers 42.23% 26.29x
Plumbers 45.54% 25.93x
New Homeowners 41.76% 25.42x
Home Exterior Design Enthusiasts 37.10% 25.32x
Home Heating and Cooling Researchers 39.57% 24.65x
Product Manuals Researchers 37.93% 24.46x
Kitchen Stove Shoppers 36.89% 23.85x
Flooring Shoppers 37.88% 21.76x
Country Home Decorators 33.04% 21.55x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is Columbia.

Location Composition Index
Columbia 0.01% 1.55x
REI 0.01% 1.38x
Carhartt 0.35% 1.33x
Talbots 0.03% 1.20x
Jos A. Bank Clothiers 0.04% 1.16x
Eddie Bauer 0.02% 1.15x
Dressbarn 0.03% 1.13x
Chicos 0.04% 1.03x
White House Black Market 0.05% 1.00x
Buckle 0.05% 0.99x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Contractors & Construction Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Contractors & Construction Professionals audience is decks.com.

Website Composition Index
decks.com 3.58% 36.64x
certainteed.com 1.25% 36.27x
contractortalk.com 8.99% 35.30x
woodworkingtalk.com 3.11% 34.20x
greenbuildingadvisor.com 2.17% 32.80x
ecmweb.com 1.01% 32.18x
diychatroom.com 10.32% 31.44x
rockler.com 1.56% 31.02x
forums.jlconline.com 3.39% 30.95x
finehomebuilding.com 7.97% 30.84x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.03% 23.67x
Home Improvement Contractor 0.95% 21.93x
Rural Living 0.12% 21.36x
Power Tools 5.77% 19.01x
Woodwork 7.35% 17.92x
Lighting & Power 2.61% 17.44x
Painting & Renovation 2.89% 17.41x
Home Remodeling 2.67% 17.28x
Flags & Trump 0.09% 16.47x
Home Furnishings 9.37% 15.98x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male