Explore the Contractors & Construction Professionals Audience
Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.
INTERESTS
The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.
| Interest | Composition | Index |
| DIYers | 46.41% | 32.37x |
| Home Heating and Cooling Researchers | 40.27% | 28.90x |
| Plumbers | 44.46% | 27.62x |
| Home Exterior Design Enthusiasts | 36.37% | 27.15x |
| Power Tools Shoppers | 43.25% | 27.13x |
| New Homeowners | 40.71% | 26.53x |
| Product Manuals Researchers | 38.09% | 25.38x |
| Kitchen Stove Shoppers | 35.17% | 25.30x |
| Flooring Shoppers | 32.75% | 23.72x |
| Country Home Decorators | 32.02% | 22.22x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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APPAREL RETAILERS
The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.19% | 1.46x |
| Dressbarn | 0.01% | 1.30x |
| Mens Wearhouse | 0.06% | 1.30x |
| Lane Bryant | 0.01% | 1.19x |
| Jos A. Bank Clothiers | 0.01% | 1.18x |
| White House Black Market | 0.01% | 1.15x |
| Old Navy | 0.02% | 1.07x |
| Banana Republic | 0.01% | 0.97x |
| Express | 0.01% | 0.97x |
| Chicos | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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WEBSITES
The Contractors & Construction Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Contractors & Construction Professionals audience is decks.com.
| Website | Composition | Index |
| decks.com | 3.19% | 42.04x |
| greenbuildingadvisor.com | 1.80% | 37.85x |
| rockler.com | 1.28% | 36.28x |
| contractortalk.com | 10.66% | 36.24x |
| woodworkingtalk.com | 3.80% | 35.82x |
| woodworkersjournal.com | 1.84% | 34.24x |
| hvac-talk.com | 1.64% | 33.89x |
| finehomebuilding.com | 9.43% | 33.65x |
| forums.jlconline.com | 4.36% | 33.63x |
| homewyse.com | 2.94% | 33.18x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.09% | 22.97x |
| Lighting & Power | 2.26% | 22.44x |
| Home Improvement Contractor | 0.19% | 22.40x |
| Power Tools | 5.14% | 22.38x |
| Woodwork | 7.47% | 21.33x |
| Home Remodeling | 2.16% | 20.94x |
| Home Furnishings | 7.77% | 19.57x |
| Painting & Renovation | 2.50% | 19.37x |
| Canadian Construction & Renovation Research Cluster | 0.37% | 18.83x |
| Machines & Industrial Supplies | 2.94% | 18.59x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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DEMOGRAPHICS
The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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