Explore the Contractors & Construction Professionals Audience
Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.
INTERESTS
The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.
| Interest | Composition | Index |
| DIYers | 52.77% | 38.36x |
| Power Tools Shoppers | 43.17% | 34.83x |
| Plumbers | 46.35% | 34.42x |
| Home Exterior Design Enthusiasts | 36.77% | 34.34x |
| New Homeowners | 46.68% | 32.41x |
| Product Manuals Researchers | 38.58% | 31.81x |
| Home Heating and Cooling Researchers | 37.54% | 31.54x |
| Kitchen Stove Shoppers | 35.77% | 31.48x |
| Flooring Shoppers | 40.06% | 30.44x |
| Hardware Shoppers | 34.31% | 28.87x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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APPAREL RETAILERS
The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.37% | 1.39x |
| REI | 0.02% | 1.28x |
| Mens Wearhouse | 0.54% | 1.22x |
| White House Black Market | 0.31% | 1.15x |
| Buckle | 0.24% | 1.15x |
| Express Outlets | 0.01% | 1.13x |
| Columbia | 0.02% | 1.06x |
| Johnston and Murphy | 0.33% | 1.06x |
| Chicos | 0.07% | 1.05x |
| Bonobos | 0.07% | 1.01x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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WEBSITES
The Contractors & Construction Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Contractors & Construction Professionals audience is sika.com.
| Website | Composition | Index |
| sika.com | 1.07% | 45.31x |
| greenbuildingadvisor.com | 3.76% | 44.90x |
| woodworkingtalk.com | 4.03% | 42.02x |
| contractortalk.com | 12.54% | 41.27x |
| woodweb.com | 2.60% | 40.82x |
| thisiscarpentry.com | 1.67% | 40.43x |
| popularwoodworking.com | 1.99% | 38.47x |
| finehomebuilding.com | 9.09% | 38.33x |
| diychatroom.com | 9.52% | 37.69x |
| certainteed.com | 2.86% | 36.99x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.05% | 26.55x |
| Home Improvement Contractor | 2.57% | 25.16x |
| Rural Living | 0.22% | 23.81x |
| Power Tools | 7.72% | 21.69x |
| Woodwork | 10.18% | 21.11x |
| Painting & Renovation | 5.05% | 20.21x |
| Home Remodeling | 4.65% | 19.41x |
| Lighting & Power | 3.98% | 19.38x |
| Flags & Trump | 0.13% | 17.28x |
| Home Furnishings | 15.66% | 16.99x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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DEMOGRAPHICS
The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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