Explore the Contractors & Construction Professionals Audience
Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.
INTERESTS
The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.
| Interest | Composition | Index |
| DIYers | 34.03% | 38.45x |
| Home Heating and Cooling Researchers | 28.27% | 33.68x |
| Home Exterior Design Enthusiasts | 19.10% | 30.03x |
| Wood Carving Enthusiasts | 30.88% | 29.62x |
| Plumbers | 33.69% | 26.70x |
| Power Tools Shoppers | 31.45% | 24.70x |
| Tire Shoppers | 23.73% | 23.37x |
| Subaru Vehicle Shoppers | 19.56% | 23.14x |
| Homeowners | 12.74% | 22.97x |
| Patio Furniture Shoppers | 22.78% | 22.83x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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APPAREL RETAILERS
The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.29x |
| Carhartt | 0.15% | 1.24x |
| Gap | 0.01% | 1.17x |
| American Eagle Outfitters | 0.01% | 1.11x |
| White House Black Market | 0.01% | 1.10x |
| Victoria's Secret | 0.02% | 1.08x |
| Aeropostale | 0.01% | 1.05x |
| Mens Wearhouse | 0.02% | 1.02x |
| Maurices | 0.02% | 1.01x |
| Old Navy | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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WEBSITES
The Contractors & Construction Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Contractors & Construction Professionals audience is contractortalk.com.
| Website | Composition | Index |
| contractortalk.com | 7.05% | 44.42x |
| forums.jlconline.com | 2.80% | 39.69x |
| woodworkingtalk.com | 3.82% | 39.48x |
| diychatroom.com | 16.83% | 37.39x |
| greenbuildingadvisor.com | 5.45% | 36.10x |
| electriciantalk.com | 4.41% | 35.52x |
| finehomebuilding.com | 13.60% | 33.78x |
| snowmobileforum.com | 1.36% | 33.15x |
| jlconline.com | 4.25% | 32.55x |
| askthebuilder.com | 2.39% | 32.48x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Machines & Industrial Supplies.
| Content Affinity | Composition | Index |
| Machines & Industrial Supplies | 0.15% | 26.10x |
| Power Tools | 1.69% | 23.10x |
| Auto Body Upkeep & Repair Researchers | 0.19% | 22.56x |
| Mining & Natural Resources | 0.13% | 22.50x |
| Woodwork | 4.18% | 21.27x |
| Car Keys, Locks & Remotes | 0.11% | 19.70x |
| Trucks | 0.07% | 19.19x |
| Trucking | 2.07% | 18.81x |
| Home Furnishings | 0.53% | 17.80x |
| Garden Power Equipment | 3.08% | 16.56x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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DEMOGRAPHICS
The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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