Explore the Contractors & Construction Professionals Audience
Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.
INTERESTS
The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.
| Interest | Composition | Index |
| DIYers | 51.79% | 36.24x |
| Plumbers | 46.24% | 32.71x |
| Power Tools Shoppers | 45.60% | 32.60x |
| Home Exterior Design Enthusiasts | 40.25% | 31.89x |
| New Homeowners | 46.31% | 31.05x |
| Kitchen Stove Shoppers | 38.78% | 30.52x |
| Product Manuals Researchers | 40.97% | 30.09x |
| Home Heating and Cooling Researchers | 41.53% | 29.75x |
| Flooring Shoppers | 38.88% | 28.69x |
| Hardware Shoppers | 33.78% | 27.32x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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APPAREL RETAILERS
The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.31% | 1.39x |
| White House Black Market | 0.40% | 1.35x |
| Mens Wearhouse | 0.49% | 1.28x |
| Buckle | 0.29% | 1.27x |
| Bonobos | 0.09% | 1.25x |
| Johnston and Murphy | 0.55% | 1.20x |
| REI | 0.01% | 1.07x |
| Topshop | 0.02% | 1.03x |
| Chicos | 0.05% | 1.01x |
| The North Face | 0.02% | 0.92x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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WEBSITES
The Contractors & Construction Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Contractors & Construction Professionals audience is greenbuildingadvisor.com.
| Website | Composition | Index |
| greenbuildingadvisor.com | 2.43% | 49.31x |
| woodworkingtalk.com | 3.36% | 45.56x |
| contractortalk.com | 10.66% | 45.45x |
| woodweb.com | 1.70% | 44.91x |
| thisiscarpentry.com | 1.29% | 44.04x |
| popularwoodworking.com | 1.19% | 43.81x |
| certainteed.com | 2.02% | 43.32x |
| decks.com | 4.83% | 42.96x |
| diychatroom.com | 9.40% | 41.78x |
| finehomebuilding.com | 8.17% | 41.42x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.04% | 26.12x |
| Home Improvement Contractor | 1.56% | 23.86x |
| Rural Living | 0.16% | 23.03x |
| Power Tools | 6.24% | 21.23x |
| Woodwork | 7.84% | 20.29x |
| Painting & Renovation | 3.41% | 20.16x |
| Home Remodeling | 3.35% | 18.38x |
| Lighting & Power | 3.00% | 17.94x |
| Home Furnishings | 11.39% | 17.12x |
| Auto Tires & Parts Repair Researchers | 2.69% | 16.83x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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DEMOGRAPHICS
The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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