Dstillery Audiences

CONTRACTORS & CONSTRUCTION PROFESSIONALS

Audience Size: 2.8 Million Devices

Explore the Contractors & Construction Professionals Audience

Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.

Interest Composition Index
DIYers 43.79% 34.08x
Home Heating and Cooling Researchers 37.68% 30.87x
Home Exterior Design Enthusiasts 30.40% 28.19x
Plumbers 40.74% 26.86x
Power Tools Shoppers 38.59% 25.98x
Kitchen Stove Shoppers 30.28% 25.85x
New Homeowners 36.60% 25.01x
Product Manuals Researchers 32.84% 23.95x
Flooring Shoppers 28.97% 23.70x
Country Home Decorators 27.80% 22.87x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.08x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Contractors & Construction Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Contractors & Construction Professionals audience is deckmagazine.com.

Website Composition Index
deckmagazine.com 1.12% 42.51x
contractortalk.com 8.85% 40.67x
dewalt.com 1.11% 39.04x
woodworkingtalk.com 4.20% 37.72x
forums.jlconline.com 4.12% 37.04x
diychatroom.com 15.35% 36.26x
lowes.ca 1.41% 35.78x
snowest.com 1.35% 34.88x
electriciantalk.com 4.57% 34.27x
greenbuildingadvisor.com 4.08% 34.26x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 0.07% 24.91x
Lighting & Power 0.39% 23.44x
Auctions & Repossessions 0.18% 22.60x
Electronic Cabling 0.10% 22.42x
Auto Body Upkeep & Repair Researchers 0.73% 21.95x
Machines & Industrial Supplies 0.54% 21.86x
Robotics 0.14% 21.60x
Health & Safety Compliance 0.15% 21.35x
Woodwork 5.97% 20.78x
Yard Structures 0.26% 20.76x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male