Dstillery Audiences

CONTRACTORS & CONSTRUCTION PROFESSIONALS

Audience Size: 3.5 Million Devices

Explore the Contractors & Construction Professionals Audience

Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.

Interest Composition Index
DIYers 44.62% 32.05x
Home Heating and Cooling Researchers 36.95% 28.44x
Plumbers 41.62% 26.78x
Home Exterior Design Enthusiasts 32.87% 26.55x
Power Tools Shoppers 40.39% 25.88x
New Homeowners 36.95% 25.63x
Kitchen Stove Shoppers 31.13% 24.47x
Product Manuals Researchers 34.67% 24.10x
Flooring Shoppers 30.34% 22.04x
Country Home Decorators 28.90% 22.02x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.42x
Maurices 0.02% 1.36x
Victoria's Secret 0.01% 1.13x
Mens Wearhouse 0.01% 1.01x
Old Navy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Contractors & Construction Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Contractors & Construction Professionals audience is decks.com.

Website Composition Index
decks.com 2.23% 42.95x
woodworkersjournal.com 1.32% 35.51x
contractortalk.com 11.35% 35.28x
woodworkingtalk.com 4.31% 35.07x
greenbuildingadvisor.com 1.87% 34.94x
hvac-talk.com 1.17% 33.35x
homewyse.com 1.87% 33.25x
diychatroom.com 15.63% 32.75x
forums.jlconline.com 4.93% 32.62x
garagejournal.com 4.61% 32.58x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 1.54% 22.18x
Home Improvement Contractor 0.09% 20.99x
Power Tools 4.20% 20.97x
Canadian Construction & Renovation Research Cluster 0.27% 20.58x
Woodwork 7.45% 19.75x
Home Remodeling 1.53% 19.54x
Home Furnishings 5.67% 19.10x
Machines & Industrial Supplies 2.12% 18.82x
Auto Body Upkeep & Repair Researchers 2.44% 17.74x
Amateur Radios 2.16% 17.57x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male