Dstillery Audiences

CONTRACTORS & CONSTRUCTION PROFESSIONALS

Audience Size: 3.1 Million Devices

Explore the Contractors & Construction Professionals Audience

Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.

Interest Composition Index
DIYers 46.02% 26.76x
Power Tools Shoppers 34.26% 25.46x
Home Heating and Cooling Researchers 39.26% 24.72x
Product Manuals Researchers 28.07% 24.06x
Home Exterior Design Enthusiasts 35.00% 22.62x
Plumbers 42.56% 22.32x
New Homeowners 38.48% 21.67x
Kitchen Stove Shoppers 33.94% 21.45x
Home Brewing Enthusiasts 24.05% 20.47x
Flooring Shoppers 31.61% 19.66x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.72x
Banana Republic 0.01% 1.42x
American Eagle Outfitters 0.01% 1.38x
Maurices 0.03% 1.37x
Mens Wearhouse 0.02% 1.35x
White House Black Market 0.01% 1.29x
Carhartt 0.20% 1.28x
Journeys 0.02% 1.26x
Aeropostale 0.01% 1.13x
Chicos 0.01% 1.07x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Contractors & Construction Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Contractors & Construction Professionals audience is decks.com.

Website Composition Index
decks.com 1.21% 42.86x
contractortalk.com 9.34% 36.05x
woodworkingtalk.com 3.61% 35.81x
diychatroom.com 13.28% 34.14x
forums.jlconline.com 4.28% 33.42x
constructionprotips.com 2.03% 32.20x
electriciantalk.com 4.31% 31.34x
dewalt.com 2.75% 30.40x
greenbuildingadvisor.com 2.11% 29.94x
finehomebuilding.com 11.13% 29.79x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 0.15% 17.78x
Lighting & Power 0.90% 17.78x
Power Tools 2.94% 16.75x
Woodwork 6.33% 16.62x
Auctions & Repossessions 0.41% 16.02x
Machines & Industrial Supplies 1.24% 15.96x
Electronic Cabling 0.27% 15.56x
Auto Body Upkeep & Repair Researchers 1.57% 15.50x
Home Furnishings 3.50% 15.48x
Amateur Radios 1.17% 15.08x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male