Explore the Contractors & Construction Professionals Audience
Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.
INTERESTS
The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.
| Interest | Composition | Index |
| DIYers | 41.96% | 36.66x |
| Home Heating and Cooling Researchers | 35.82% | 33.76x |
| Home Exterior Design Enthusiasts | 31.04% | 31.30x |
| Power Tools Shoppers | 39.43% | 29.34x |
| Plumbers | 40.64% | 29.27x |
| New Homeowners | 36.23% | 28.52x |
| Product Manuals Researchers | 33.67% | 28.24x |
| Kitchen Stove Shoppers | 32.36% | 28.10x |
| Flooring Shoppers | 29.23% | 25.48x |
| Subaru Vehicle Shoppers | 26.87% | 25.43x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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APPAREL RETAILERS
The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.13% | 1.33x |
| Maurices | 0.02% | 1.18x |
| Old Navy | 0.01% | 1.00x |
| Victoria's Secret | 0.01% | 0.80x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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WEBSITES
The Contractors & Construction Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Contractors & Construction Professionals audience is contractortalk.com.
| Website | Composition | Index |
| contractortalk.com | 8.53% | 43.44x |
| constructionprotips.com | 1.35% | 42.66x |
| deckmagazine.com | 1.65% | 41.31x |
| dewalt.com | 1.82% | 39.70x |
| forums.jlconline.com | 4.03% | 39.28x |
| woodworkingtalk.com | 3.66% | 39.16x |
| diychatroom.com | 13.31% | 38.62x |
| electriciantalk.com | 4.29% | 36.32x |
| engineeringtoolbox.com | 1.16% | 36.14x |
| machinerytrader.com | 1.56% | 35.62x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Lighting & Power.
| Content Affinity | Composition | Index |
| Lighting & Power | 0.64% | 25.76x |
| Canadian Construction & Renovation Research Cluster | 0.11% | 23.91x |
| Chemicals | 0.12% | 22.91x |
| Auctions & Repossessions | 0.28% | 22.73x |
| Machines & Industrial Supplies | 0.90% | 22.47x |
| Electronic Cabling | 0.17% | 21.57x |
| Amateur Radios | 0.75% | 21.42x |
| Auto Body Upkeep & Repair Researchers | 1.03% | 21.14x |
| Painting & Renovation | 1.31% | 20.41x |
| Woodwork | 5.67% | 20.39x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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DEMOGRAPHICS
The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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