Explore the Contractors & Construction Professionals Audience
Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.
INTERESTS
The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.
| Interest | Composition | Index |
| DIYers | 52.84% | 60.57x |
| Plumbers | 45.01% | 54.10x |
| Power Tools Shoppers | 43.86% | 53.70x |
| Home Exterior Design Enthusiasts | 37.99% | 52.59x |
| New Homeowners | 46.29% | 50.41x |
| Product Manuals Researchers | 38.85% | 48.85x |
| Flooring Shoppers | 39.48% | 48.14x |
| Home Heating and Cooling Researchers | 38.02% | 46.97x |
| Kitchen Stove Shoppers | 37.02% | 46.13x |
| Hardware Shoppers | 33.81% | 45.64x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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APPAREL RETAILERS
The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.31% | 1.32x |
| REI | 0.02% | 1.26x |
| Mens Wearhouse | 0.46% | 1.20x |
| Eddie Bauer | 0.02% | 1.19x |
| Chicos | 0.05% | 1.10x |
| Lane Bryant | 0.04% | 1.09x |
| Buckle | 0.13% | 1.05x |
| Johnston and Murphy | 0.10% | 1.05x |
| Dressbarn | 0.03% | 1.01x |
| Bonobos | 0.04% | 1.00x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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WEBSITES
The Contractors & Construction Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Contractors & Construction Professionals audience is greenbuildingadvisor.com.
| Website | Composition | Index |
| greenbuildingadvisor.com | 4.90% | 71.97x |
| sika.com | 1.48% | 65.82x |
| woodworkingtalk.com | 4.41% | 65.24x |
| protradecraft.com | 1.35% | 64.70x |
| contractortalk.com | 13.35% | 63.63x |
| wernerco.com | 1.17% | 61.05x |
| milwaukeetool.com | 1.19% | 60.65x |
| thisiscarpentry.com | 1.97% | 60.55x |
| inspectapedia.com | 1.44% | 60.50x |
| sakrete.com | 1.03% | 60.38x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.07% | 35.21x |
| Home Improvement Contractor | 3.41% | 31.52x |
| Rural Living | 0.28% | 29.43x |
| Power Tools | 8.65% | 26.36x |
| Woodwork | 11.47% | 25.63x |
| Painting & Renovation | 6.20% | 24.66x |
| Home Remodeling | 5.45% | 24.52x |
| Lighting & Power | 4.62% | 24.25x |
| Home Furnishings | 17.55% | 21.10x |
| Home Remodeling | 11.44% | 19.63x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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DEMOGRAPHICS
The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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