CONTRACTORS & CONSTRUCTION PROFESSIONALS

Audience Size: 3.5 Million Devices

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Explore the Contractors & Construction Professionals Audience

Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.

INTERESTS

The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.

Interest	Composition	Index
DIYers	44.62%	32.05x
Home Heating and Cooling Researchers	36.95%	28.44x
Plumbers	41.62%	26.78x
Home Exterior Design Enthusiasts	32.87%	26.55x
Power Tools Shoppers	40.39%	25.88x
New Homeowners	36.95%	25.63x
Kitchen Stove Shoppers	31.13%	24.47x
Product Manuals Researchers	34.67%	24.10x
Flooring Shoppers	30.34%	22.04x
Country Home Decorators	28.90%	22.02x

Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.

Index: A comparison of the Contractors & Construction Professionals audience to the internet population.

APPAREL RETAILERS

The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is Carhartt.

Location	Composition	Index
Carhartt	0.19%	1.42x
Maurices	0.02%	1.36x
Victoria's Secret	0.01%	1.13x
Mens Wearhouse	0.01%	1.01x
Old Navy	0.01%	0.90x

Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.

Index: A comparison of the Contractors & Construction Professionals audience to the internet population.

WEBSITES

The Contractors & Construction Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Contractors & Construction Professionals audience is decks.com.

Website	Composition	Index
decks.com	2.23%	42.95x
woodworkersjournal.com	1.32%	35.51x
contractortalk.com	11.35%	35.28x
woodworkingtalk.com	4.31%	35.07x
greenbuildingadvisor.com	1.87%	34.94x
hvac-talk.com	1.17%	33.35x
homewyse.com	1.87%	33.25x
diychatroom.com	15.63%	32.75x
forums.jlconline.com	4.93%	32.62x
garagejournal.com	4.61%	32.58x

Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.

Index: A comparison of the Contractors & Construction Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Lighting & Power.

Content Affinity	Composition	Index
Lighting & Power	1.54%	22.18x
Home Improvement Contractor	0.09%	20.99x
Power Tools	4.20%	20.97x
Canadian Construction & Renovation Research Cluster	0.27%	20.58x
Woodwork	7.45%	19.75x
Home Remodeling	1.53%	19.54x
Home Furnishings	5.67%	19.10x
Machines & Industrial Supplies	2.12%	18.82x
Auto Body Upkeep & Repair Researchers	2.44%	17.74x
Amateur Radios	2.16%	17.57x

Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.

Index: A comparison of the Contractors & Construction Professionals audience to the internet population.

DEMOGRAPHICS

The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male