Dstillery Audiences

CONTRACTORS & CONSTRUCTION PROFESSIONALS

Audience Size: 4.3 Million Devices

Explore the Contractors & Construction Professionals Audience

Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.

Interest Composition Index
DIYers 49.55% 36.72x
Power Tools Shoppers 43.55% 33.14x
Plumbers 45.17% 32.91x
Home Exterior Design Enthusiasts 37.96% 32.22x
New Homeowners 43.98% 31.50x
Kitchen Stove Shoppers 37.18% 30.79x
Product Manuals Researchers 39.77% 30.33x
Home Heating and Cooling Researchers 41.25% 30.09x
Flooring Shoppers 36.23% 28.94x
Hardware Shoppers 31.55% 27.32x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is REI.

Location Composition Index
REI 0.01% 1.29x
Carhartt 0.30% 1.29x
Talbots 0.02% 1.20x
Ann Taylor 0.01% 1.15x
Jos A. Bank Clothiers 0.03% 1.12x
Chicos 0.03% 1.11x
The North Face 0.01% 1.09x
White House Black Market 0.04% 1.08x
Mens Wearhouse 0.04% 1.06x
Lane Bryant 0.03% 1.06x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Contractors & Construction Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Contractors & Construction Professionals audience is certainteed.com.

Website Composition Index
certainteed.com 1.56% 44.35x
contractortalk.com 9.56% 44.07x
greenbuildingadvisor.com 2.26% 43.69x
decks.com 4.20% 43.42x
woodworkingtalk.com 3.14% 42.97x
thisiscarpentry.com 1.15% 41.89x
bobistheoilguy.com 1.06% 40.49x
finehomebuilding.com 7.71% 39.85x
diychatroom.com 9.96% 39.15x
ecmweb.com 1.22% 38.69x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.03% 26.23x
Home Improvement Contractor 1.20% 25.06x
Rural Living 0.14% 24.71x
Power Tools 6.05% 21.04x
Woodwork 7.37% 20.46x
Painting & Renovation 3.19% 20.07x
Home Remodeling 3.02% 19.12x
Lighting & Power 2.80% 18.57x
Flags & Trump 0.09% 18.32x
Home Furnishings 10.20% 17.61x
Composition Percentage: The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male