Explore the Contractors & Construction Professionals Audience
Below you'll find more information about the Contractors & Construction Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Contractors & Construction Professionals audience.
INTERESTS
The Contractors & Construction Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Contractors & Construction Professionals audience is DIYers.
| Interest | Composition | Index |
| DIYers | 43.79% | 34.08x |
| Home Heating and Cooling Researchers | 37.68% | 30.87x |
| Home Exterior Design Enthusiasts | 30.40% | 28.19x |
| Plumbers | 40.74% | 26.86x |
| Power Tools Shoppers | 38.59% | 25.98x |
| Kitchen Stove Shoppers | 30.28% | 25.85x |
| New Homeowners | 36.60% | 25.01x |
| Product Manuals Researchers | 32.84% | 23.95x |
| Flooring Shoppers | 28.97% | 23.70x |
| Country Home Decorators | 27.80% | 22.87x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Interest attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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APPAREL RETAILERS
The Contractors & Construction Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Contractors & Construction Professionals audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.08x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Location attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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WEBSITES
The Contractors & Construction Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Contractors & Construction Professionals audience is deckmagazine.com.
| Website | Composition | Index |
| deckmagazine.com | 1.12% | 42.51x |
| contractortalk.com | 8.85% | 40.67x |
| dewalt.com | 1.11% | 39.04x |
| woodworkingtalk.com | 4.20% | 37.72x |
| forums.jlconline.com | 4.12% | 37.04x |
| diychatroom.com | 15.35% | 36.26x |
| lowes.ca | 1.41% | 35.78x |
| snowest.com | 1.35% | 34.88x |
| electriciantalk.com | 4.57% | 34.27x |
| greenbuildingadvisor.com | 4.08% | 34.26x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Web attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Contractors & Construction Professionals audience is Canadian Construction & Renovation Research Cluster.
| Content Affinity | Composition | Index |
| Canadian Construction & Renovation Research Cluster | 0.07% | 24.91x |
| Lighting & Power | 0.39% | 23.44x |
| Auctions & Repossessions | 0.18% | 22.60x |
| Electronic Cabling | 0.10% | 22.42x |
| Auto Body Upkeep & Repair Researchers | 0.73% | 21.95x |
| Machines & Industrial Supplies | 0.54% | 21.86x |
| Robotics | 0.14% | 21.60x |
| Health & Safety Compliance | 0.15% | 21.35x |
| Woodwork | 5.97% | 20.78x |
| Yard Structures | 0.26% | 20.76x |
Composition Percentage:
The overlap percentage between the Contractors & Construction Professionals audience and the Content Affinity attribute.
Index: A comparison of the Contractors & Construction Professionals audience to the internet population.
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DEMOGRAPHICS
The Contractors & Construction Professionals audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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