Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 2.9 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 59.72% 63.26x
Recipe Researchers 62.11% 61.55x
Healthy Snacks Shoppers 59.37% 58.31x
Gourmet Food & Wine Researchers 58.65% 57.26x
Home Kitchen Chefs 53.34% 55.54x
Mexican Food Shoppers 58.67% 54.20x
Malaysian Food Enthusiasts 52.86% 53.00x
Coupon Researchers 49.68% 51.63x
Cookie Recipe Researchers 48.42% 49.96x
Bargain Shopping Researchers 38.66% 49.93x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.16x
Chicos 0.04% 1.15x
Mens Wearhouse 0.40% 1.09x
Dressbarn 0.03% 1.06x
Buckle 0.08% 1.06x
Talbots 0.03% 1.05x
Lane Bryant 0.04% 1.05x
The North Face 0.01% 1.02x
White House Black Market 0.06% 1.01x
Old Navy 0.05% 0.96x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is what2cook.net.

Website Composition Index
what2cook.net 1.24% 89.69x
chiefhealth.us 2.00% 86.25x
numstheword.com 8.98% 82.28x
joyfulmommaskitchen.com 1.64% 81.48x
cleverlysimple.com 3.67% 78.50x
jamhands.net 1.85% 75.71x
hollyscheatday.com 1.07% 73.78x
thefrugalgirls.com 1.42% 70.99x
hoteatsandcoolreads.com 1.82% 70.70x
dishesanddustbunnies.com 2.49% 69.97x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.39% 33.83x
Coupons & Family 14.65% 28.23x
Assorted Topics (Family, Household Wellness, The Beach) 8.83% 24.81x
Low Carb Diets 16.11% 23.97x
Female Lifestyle Content Readers 7.53% 23.38x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.54% 23.18x
Cakes & Sweets 7.76% 22.96x
Scrapbooking & Home Art Projects 8.72% 22.55x
Mommy Bloggers 10.16% 22.43x
Consumer Packaged Goods 28.07% 21.65x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female