Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 2.9 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 58.08% 35.95x
Recipe Researchers 62.00% 34.69x
Gourmet Food & Wine Researchers 55.55% 33.40x
Healthy Snacks Shoppers 56.89% 32.94x
Home Kitchen Chefs 51.54% 31.85x
Coupon Researchers 48.77% 29.40x
Bargain Shopping Researchers 40.32% 28.11x
Malaysian Food Enthusiasts 53.34% 27.69x
Nutrition Conscious Eaters 42.69% 27.48x
Mexican Food Shoppers 56.91% 27.24x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.18x
Charlotte Russe 0.01% 1.11x
Belk 0.01% 1.07x
Dressbarn 0.03% 1.05x
Columbia 0.01% 1.03x
Chicos 0.03% 1.00x
Gymboree 0.02% 0.95x
Old Navy 0.04% 0.92x
Aeropostale 0.02% 0.91x
REI 0.01% 0.89x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is grandmotherskitchen.org.

Website Composition Index
grandmotherskitchen.org 0.72% 64.89x
eatcakefordinner.net 0.73% 61.24x
recipethis.com 0.94% 60.35x
myrecipemagic.com 1.84% 56.42x
bakerella.com 0.39% 51.80x
jamhands.net 1.28% 49.97x
sugarfreelikeme.com 0.38% 49.91x
karenskitchenstories.com 0.39% 49.18x
yellowblissroad.com 15.96% 48.89x
cozycountryliving.com 0.45% 48.02x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.28% 23.45x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.95% 22.86x
Coupons & Family 13.13% 22.60x
Female Lifestyle Content Readers 5.94% 19.42x
Low Carb Diets 14.14% 19.39x
Scrapbooking & Home Art Projects 7.52% 19.24x
Mommy Bloggers 7.73% 18.82x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 18.44% 18.72x
Cakes & Sweets 7.24% 18.09x
Home Decoration Content Readers 28.07% 17.70x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age and income brackets.
Age
55-64
Income
Over $250,000