Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 1.3 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 60.14% 80.05x
Shelf-Stable Food Content Readers 30.87% 75.11x
Bargain Shopping Researchers 37.12% 73.50x
Healthy Diet Recipe Researchers 52.18% 73.14x
Gourmet Food & Wine Researchers 53.76% 70.27x
Recipe Researchers 58.36% 69.25x
Home Kitchen Chefs 54.67% 68.99x
Healthy Snacks Shoppers 54.73% 68.24x
Home Design and Living Publication Readers 27.37% 63.85x
Malaysian Food Enthusiasts 52.08% 62.94x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Hollister.

Location Composition Index
Hollister 0.01% 1.27x
Buckle 0.02% 1.20x
American Eagle Outfitters 0.01% 1.17x
Old Navy 0.03% 1.16x
Carhartt 0.18% 1.14x
Maurices 0.03% 1.14x
Zumiez 0.01% 1.11x
Gymboree 0.01% 1.08x
Victoria's Secret 0.02% 1.03x
Lane Bryant 0.01% 1.00x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is numstheword.com.

Website Composition Index
numstheword.com 14.62% 67.90x
cleverlysimple.com 4.65% 65.74x
yellowblissroad.com 30.86% 62.10x
myrecipemagic.com 1.36% 60.35x
thetipsyhousewife.org 1.88% 56.07x
jamhands.net 1.66% 54.68x
thebakerupstairs.com 1.14% 51.78x
cookingwithk.net 1.55% 51.52x
thegoldlininggirl.com 1.54% 50.40x
bakingwithmom.com 1.42% 50.38x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.39% 43.12x
Cakes & Sweets 0.95% 28.89x
Coupons & Family 9.69% 24.86x
Low Carb Diets 4.19% 22.53x
Assorted Topics (Family, Household Wellness, The Beach) 18.70% 21.78x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.82% 20.07x
Mommy Bloggers 9.32% 19.15x
Home Decoration Content Readers 17.77% 18.93x
Stay at Home Mom 24.45% 18.41x
Female Lifestyle Content Readers 2.15% 17.94x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female