Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 4.5 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 65.16% 42.81x
Gourmet Food & Wine Researchers 65.60% 39.15x
Recipe Researchers 66.15% 38.36x
Home Kitchen Chefs 62.37% 38.29x
Healthy Snacks Shoppers 64.03% 36.30x
Mexican Food Shoppers 59.26% 35.25x
Malaysian Food Enthusiasts 55.76% 35.23x
Home Design and Living Publication Readers 55.02% 34.67x
Working Parents 57.98% 32.58x
Bargain Shopping Researchers 54.60% 32.26x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.32x
Chicos 0.04% 1.10x
Talbots 0.03% 1.08x
Buckle 0.04% 1.06x
Lane Bryant 0.03% 1.03x
Dressbarn 0.02% 1.02x
The Childrens Place 0.06% 0.95x
Mens Wearhouse 0.05% 0.94x
LOFT 0.05% 0.94x
Gymboree 0.03% 0.93x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 3.39% 48.04x
numstheword.com 7.71% 44.89x
yellowblissroad.com 30.76% 44.45x
yammiesnoshery.com 1.52% 43.30x
cleverlysimple.com 3.39% 42.33x
realmomkitchen.com 1.39% 41.27x
cinnamonspiceandeverythingnice.com 2.50% 40.77x
thebestblogrecipes.com 3.39% 39.73x
creolecontessa.com 1.13% 39.72x
sprinklesomesugar.com 1.88% 39.58x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 25.04x
Low Carb Diets 9.03% 20.20x
Coupons & Family 10.38% 20.18x
Consumer Packaged Goods 15.89% 19.06x
Cakes & Sweets 4.76% 18.50x
Female Lifestyle Content Readers 6.66% 17.56x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.97% 17.29x
Mommy Bloggers 7.68% 16.70x
Scrapbooking & Home Art Projects 5.63% 16.57x
Decoration & Fabric 0.03% 15.98x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female