Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 2.4 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 59.65% 69.63x
Cooking Show Fans 57.57% 69.33x
Healthy Snacks Shoppers 57.90% 65.62x
Gourmet Food & Wine Researchers 53.81% 65.27x
Home Kitchen Chefs 52.25% 60.77x
Mexican Food Shoppers 57.99% 59.34x
Home Design and Living Publication Readers 46.03% 59.09x
Malaysian Food Enthusiasts 51.95% 58.05x
Coupon Researchers 49.54% 56.09x
Cookie Recipe Researchers 48.04% 53.42x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.27x
Mens Wearhouse 0.55% 1.24x
Buckle 0.20% 1.19x
Chicos 0.07% 1.14x
White House Black Market 0.22% 1.08x
Lane Bryant 0.05% 1.05x
Belk 0.01% 1.03x
Dressbarn 0.05% 1.02x
Eddie Bauer 0.03% 0.99x
Levi Strauss 0.02% 0.99x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 1.57% 87.73x
joyfulmommaskitchen.com 1.48% 78.32x
numstheword.com 8.65% 77.65x
jamhands.net 1.54% 75.92x
cleverlysimple.com 3.60% 74.88x
staynaturallyhealthy.com 1.01% 70.81x
dishesanddustbunnies.com 2.25% 69.76x
hollyscheatday.com 1.03% 69.39x
inspiringcooks.com 1.78% 68.49x
thebestblogrecipes.com 6.33% 67.32x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.47% 35.99x
Coupons & Family 15.93% 29.12x
Low Carb Diets 16.69% 25.05x
Mommy Bloggers 11.19% 24.77x
Scrapbooking & Home Art Projects 9.21% 24.29x
Assorted Topics (Family, Household Wellness, The Beach) 10.34% 24.07x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 19.57% 23.92x
Female Lifestyle Content Readers 8.95% 23.69x
Cakes & Sweets 8.31% 23.52x
Consumer Packaged Goods 28.60% 22.37x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female