Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 2.6 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 63.68% 64.74x
Shelf-Stable Food Content Readers 42.45% 64.26x
Gourmet Food & Wine Researchers 57.28% 62.78x
Recipe Researchers 60.44% 61.85x
Healthy Diet Recipe Researchers 63.43% 58.91x
Healthy Snacks Shoppers 62.25% 57.92x
Home Kitchen Chefs 58.17% 57.88x
Home Design and Living Publication Readers 45.62% 54.40x
Bargain Shopping Researchers 49.00% 54.19x
Pantry Recipes Researchers 35.77% 53.46x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.26x
Old Navy 0.02% 1.26x
Carhartt 0.14% 1.26x
White House Black Market 0.01% 1.21x
Banana Republic 0.01% 1.20x
Victoria's Secret 0.02% 1.06x
Journeys 0.02% 1.01x
Maurices 0.02% 1.01x
Aeropostale 0.01% 1.01x
Buckle 0.01% 0.97x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 1.14% 47.49x
wineandglue.com 3.37% 47.25x
geniuskitchen.com 9.89% 46.52x
cinnamonspiceandeverythingnice.com 1.10% 45.54x
yellowblissroad.com 23.59% 44.10x
numstheword.com 12.36% 43.87x
cleverlysimple.com 2.72% 41.39x
xokatierosario.com 1.41% 39.66x
sprinklesomesugar.com 1.01% 39.46x
myrecipemagic.com 2.26% 39.30x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.41% 38.08x
Cakes & Sweets 2.29% 27.00x
Low Carb Diets 9.31% 26.55x
Coupons & Family 10.66% 24.02x
Female Lifestyle Content Readers 5.44% 23.63x
Food Cluster 0.27% 21.37x
Mommy Bloggers 12.07% 20.72x
Cheerleading 0.12% 20.66x
Scrapbooking & Home Art Projects 5.39% 20.46x
Assorted Topics (Family, Household Wellness, The Beach) 14.57% 20.24x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female