Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 1.1 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 34.84% 135.11x
Gourmet Food & Wine Researchers 31.19% 129.50x
Recipe Researchers 36.81% 128.88x
Mexican Food Enthusiasts 61.85% 95.58x
Malaysian Food Enthusiasts 61.13% 85.56x
Chicken Recipe Researchers 63.77% 84.84x
Healthy Diet Recipe Researchers 26.43% 80.54x
Home Kitchen Chefs 25.49% 79.94x
Healthy Snacks Shoppers 77.46% 78.65x
Italian Food Enthusiasts 25.00% 75.19x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Maurices.

Location Composition Index
Maurices 0.03% 1.39x
Zumiez 0.01% 1.32x
Old Navy 0.01% 1.08x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is savorybitesrecipes.com.

Website Composition Index
savorybitesrecipes.com 1.49% 53.97x
jamhands.net 1.39% 53.34x
bakingwithmom.com 1.11% 52.35x
farmwifecooks.com 1.03% 49.83x
easypeasypleasy.com 1.23% 49.33x
amandacooksandstyles.com 3.11% 49.13x
tablespoon.com 1.56% 48.95x
retrorecipebox.com 1.35% 48.60x
jamiecooksitup.net 1.36% 47.64x
bigbearswife.com 2.19% 47.34x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 7.23% 25.63x
Cakes & Sweets 0.29% 20.47x
Low Carb Diets 2.48% 19.75x
Assorted Topics (Family, Household Wellness, The Beach) 9.64% 19.30x
Cooking Recipe & Ingredient Researchers 32.93% 18.17x
Stay at Home Mom 13.54% 17.84x
Mommy Bloggers 7.41% 17.11x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.84% 16.44x
Home Decoration Content Readers 8.91% 15.91x
Grilling 0.22% 15.90x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female