Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 3.7 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 65.27% 49.78x
Recipe Researchers 61.79% 49.05x
Gourmet Food & Wine Researchers 60.40% 49.02x
Shelf-Stable Food Content Readers 0.89% 46.36x
Home Kitchen Chefs 58.46% 46.23x
Healthy Snacks Shoppers 62.09% 45.82x
Healthy Diet Recipe Researchers 57.04% 45.36x
Home Design and Living Publication Readers 50.06% 42.87x
Malaysian Food Enthusiasts 55.37% 41.44x
Mexican Food Shoppers 60.42% 41.12x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.65x
Maurices 0.01% 1.61x
Carhartt 0.15% 1.35x
Old Navy 0.01% 1.23x
Victoria's Secret 0.01% 0.96x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 2.39% 43.58x
cleverlysimple.com 3.34% 40.99x
yellowblissroad.com 31.27% 40.38x
gardenandtable.net 1.62% 40.10x
numstheword.com 8.73% 39.78x
wearychef.com 2.79% 38.38x
cinnamonspiceandeverythingnice.com 2.03% 36.36x
wickedgoodkitchen.com 1.65% 35.72x
dreamingindiy.com 1.81% 35.43x
realmomkitchen.com 1.06% 35.14x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.42% 32.77x
Coupons & Family 12.25% 24.56x
Cakes & Sweets 5.01% 24.38x
Low Carb Diets 11.78% 23.89x
Consumer Packaged Goods 16.71% 22.51x
Female Lifestyle Content Readers 7.71% 21.57x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.34% 21.47x
Scrapbooking & Home Art Projects 6.83% 20.21x
Mommy Bloggers 10.97% 19.26x
Food Cluster 1.70% 18.98x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female