Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 3.6 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 66.13% 49.81x
Gourmet Food & Wine Researchers 63.82% 46.40x
Recipe Researchers 65.58% 46.21x
Home Kitchen Chefs 61.01% 45.24x
Healthy Snacks Shoppers 62.77% 44.04x
Home Design and Living Publication Readers 52.39% 41.70x
Mexican Food Shoppers 61.40% 41.39x
Malaysian Food Enthusiasts 57.57% 41.11x
Bargain Shopping Researchers 47.09% 38.54x
Coupon Researchers 52.43% 38.41x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.32x
Buckle 0.30% 1.28x
Mens Wearhouse 0.51% 1.18x
White House Black Market 0.35% 1.17x
Belk 0.01% 1.16x
REI 0.02% 1.08x
Express Outlets 0.01% 1.03x
Johnston and Murphy 0.42% 1.02x
Columbia 0.01% 1.02x
Eddie Bauer 0.03% 0.99x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is cleverlysimple.com.

Website Composition Index
cleverlysimple.com 2.77% 47.85x
numstheword.com 6.54% 47.85x
gardenandtable.net 1.47% 46.09x
yellowblissroad.com 31.58% 44.48x
inspiringcooks.com 1.17% 44.34x
dishesanddustbunnies.com 1.48% 43.44x
thebestblogrecipes.com 4.22% 42.41x
dreamingindiy.com 2.73% 42.16x
4theloveoffoodblog.com 1.65% 41.73x
withablast.net 1.80% 40.98x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 25.76x
Coupons & Family 11.56% 21.68x
Low Carb Diets 12.28% 20.52x
Consumer Packaged Goods 21.93% 19.15x
Mommy Bloggers 8.43% 18.98x
Cakes & Sweets 6.21% 18.92x
Scrapbooking & Home Art Projects 6.77% 18.69x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.28% 18.57x
Female Lifestyle Content Readers 7.29% 18.35x
Assorted Topics (Family, Household Wellness, The Beach) 8.59% 18.11x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female