Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 2.8 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 56.58% 42.14x
Shelf-Stable Food Content Readers 42.45% 38.06x
Recipe Researchers 61.47% 37.61x
Gourmet Food & Wine Researchers 61.15% 37.45x
Malaysian Food Enthusiasts 49.33% 35.33x
Healthy Snacks Shoppers 63.19% 34.76x
Healthy Diet Recipe Researchers 64.45% 34.61x
Home Kitchen Chefs 61.38% 34.17x
Mexican Food Shoppers 55.40% 33.75x
Home Design and Living Publication Readers 52.05% 32.98x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Maurices.

Location Composition Index
Maurices 0.03% 1.59x
Lane Bryant 0.01% 1.46x
Gymboree 0.01% 1.45x
Dressbarn 0.01% 1.42x
Talbots 0.01% 1.41x
White House Black Market 0.01% 1.28x
Old Navy 0.02% 1.24x
Gap 0.01% 1.24x
Carhartt 0.21% 1.22x
Chicos 0.01% 1.20x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is gardenandtable.net.

Website Composition Index
gardenandtable.net 1.00% 40.82x
ifoodblogger.com 1.37% 38.03x
cleverlysimple.com 3.08% 36.45x
wearychef.com 1.49% 35.18x
yellowblissroad.com 30.71% 34.20x
wickedgoodkitchen.com 1.01% 33.64x
your-daily-plus.com 1.13% 33.00x
fitwirr.com 1.29% 31.27x
dreamingindiy.com 1.31% 30.73x
thebakerupstairs.com 1.44% 29.89x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.41% 23.30x
Cakes & Sweets 3.31% 18.65x
Coupons & Family 11.60% 17.44x
Low Carb Diets 12.54% 17.11x
Female Lifestyle Content Readers 7.43% 15.99x
Scrapbooking & Home Art Projects 6.66% 15.45x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.58% 15.14x
Assorted Topics (Family, Household Wellness, The Beach) 13.44% 14.95x
Mommy Bloggers 14.72% 14.51x
Cheerleading 0.32% 13.70x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female