Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 3 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 59.90% 35.83x
Cooking Show Fans 60.45% 34.90x
Gourmet Food & Wine Researchers 55.68% 34.17x
Healthy Snacks Shoppers 56.62% 33.98x
Home Kitchen Chefs 50.71% 32.23x
Coupon Researchers 47.53% 30.16x
Mexican Food Shoppers 59.07% 29.40x
Malaysian Food Enthusiasts 52.75% 28.94x
Nutrition Conscious Eaters 40.20% 27.72x
Bargain Shopping Researchers 39.60% 27.62x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Columbia.

Location Composition Index
Columbia 0.01% 1.22x
Carhartt 0.19% 1.14x
Express Outlets 0.00% 1.09x
Chicos 0.05% 1.09x
Jos A. Bank Clothiers 0.16% 1.08x
Lane Bryant 0.05% 1.03x
Gymboree 0.03% 1.00x
Old Navy 0.06% 0.99x
Mens Wearhouse 0.22% 0.96x
Dressbarn 0.04% 0.94x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is numstheword.com.

Website Composition Index
numstheword.com 6.95% 49.63x
what2cook.net 1.02% 48.70x
cleverlysimple.com 2.95% 47.82x
joyfulmommaskitchen.com 1.31% 46.84x
chiefhealth.us 1.77% 45.04x
jamhands.net 1.61% 43.73x
yellowblissroad.com 31.41% 42.13x
inspiringcooks.com 1.47% 42.06x
hoteatsandcoolreads.com 1.30% 41.67x
thebestblogrecipes.com 5.97% 41.10x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 26.79x
Coupons & Family 13.85% 23.03x
Assorted Topics (Family, Household Wellness, The Beach) 7.50% 20.84x
Low Carb Diets 15.41% 19.70x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.96% 19.34x
Mommy Bloggers 9.50% 19.11x
Cakes & Sweets 7.31% 19.04x
Female Lifestyle Content Readers 6.66% 18.98x
Scrapbooking & Home Art Projects 8.60% 18.96x
Consumer Packaged Goods 28.86% 17.36x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female