Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 2.3 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 39.91% 58.55x
Cooking Show Fans 64.15% 57.55x
Gourmet Food & Wine Researchers 57.54% 55.75x
Recipe Researchers 60.16% 54.27x
Healthy Diet Recipe Researchers 62.06% 52.37x
Home Kitchen Chefs 58.82% 50.49x
Healthy Snacks Shoppers 60.98% 49.94x
Bargain Shopping Researchers 50.10% 49.04x
Pantry Recipes Researchers 31.25% 48.02x
Home Design and Living Publication Readers 44.57% 47.20x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.82x
Carhartt 0.06% 1.05x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 5.99% 43.34x
wineandglue.com 2.30% 42.95x
numstheword.com 11.21% 42.55x
cleverlysimple.com 2.62% 41.44x
yellowblissroad.com 23.58% 40.72x
myrecipemagic.com 1.83% 37.09x
bakingwithmom.com 1.14% 35.26x
cookingwithk.net 1.51% 34.48x
wilton.com 1.02% 34.44x
ourlifetastesgood.com 1.08% 34.42x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 31.72x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.08% 25.04x
Cakes & Sweets 1.54% 24.00x
Low Carb Diets 6.79% 23.28x
Coupons & Family 8.70% 21.98x
Female Lifestyle Content Readers 4.23% 20.56x
Custom Gifts 0.28% 19.29x
Food Cluster 0.15% 19.00x
Mommy Bloggers 9.20% 19.00x
Stay at Home Mom 25.95% 18.27x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female