Explore the Cook at Home Parents Audience
Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Cook at Home Parents audience.
INTERESTS
The Cook at Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cook at Home Parents audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 37.41% | 61.15x |
| Cooking Show Fans | 63.47% | 60.87x |
| Gourmet Food & Wine Researchers | 55.96% | 59.39x |
| Recipe Researchers | 59.53% | 57.77x |
| Healthy Diet Recipe Researchers | 61.87% | 56.21x |
| Home Kitchen Chefs | 57.53% | 53.22x |
| Bargain Shopping Researchers | 50.91% | 53.14x |
| Healthy Snacks Shoppers | 61.56% | 52.41x |
| Malaysian Food Enthusiasts | 57.80% | 49.40x |
| Home Design and Living Publication Readers | 42.13% | 48.45x |
Composition Percentage:
The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Curious about what else the Cook at Home Parents audience is interested in?
Sign Up
APPAREL RETAILERS
The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.03% | 1.37x |
| Maurices | 0.06% | 1.37x |
| Dressbarn | 0.03% | 1.33x |
| Express | 0.03% | 1.28x |
| Carhartt | 0.29% | 1.20x |
| Victoria's Secret | 0.04% | 1.11x |
| H&M | 0.01% | 1.10x |
| Eddie Bauer | 0.01% | 1.10x |
| Forever 21 | 0.01% | 1.09x |
| J. Crew | 0.01% | 1.08x |
Composition Percentage:
The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Want to find more of the Cook at Home Parents audience in the real world?
Sign Up
WEBSITES
The Cook at Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cook at Home Parents audience is numstheword.com.
| Website | Composition | Index |
| numstheword.com | 10.65% | 55.61x |
| yellowblissroad.com | 24.69% | 54.28x |
| cleverlysimple.com | 3.05% | 53.55x |
| littledairyontheprairie.com | 1.78% | 45.76x |
| finecooking.com | 1.40% | 42.84x |
| thetipsyhousewife.org | 1.16% | 42.29x |
| cookingwithk.net | 1.19% | 40.63x |
| jamiecooksitup.net | 1.97% | 40.57x |
| thegoldlininggirl.com | 1.17% | 40.46x |
| reneeskitchenadventures.com | 1.56% | 40.10x |
Composition Percentage:
The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Want to see more of the websites the Cook at Home Parents audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.18% | 27.26x |
| Cakes & Sweets | 1.05% | 23.53x |
| Low Carb Diets | 5.67% | 22.93x |
| Coupons & Family | 7.61% | 21.75x |
| Assorted Topics (Family, Household Wellness, The Beach) | 18.98% | 18.92x |
| Consumer Packaged Goods | 19.82% | 18.19x |
| Mommy Bloggers | 7.56% | 17.98x |
| Stay at Home Mom | 24.80% | 17.82x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 8.13% | 17.82x |
| Female Lifestyle Content Readers | 3.12% | 17.66x |
Composition Percentage:
The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Want to see more of the Content Affinities the Cook at Home Parents audience visits?
Sign Up
DEMOGRAPHICS
The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Cook at Home Parents audience?
Sign Up