Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 950.2 Thousand Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 950.2 thousand unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 56.82% 119.71x
Bargain Shopping Researchers 28.13% 113.21x
Shelf-Stable Food Content Readers 27.71% 109.42x
Recipe Researchers 57.09% 103.54x
Gourmet Food & Wine Researchers 50.27% 102.43x
Healthy Snacks Shoppers 69.10% 95.79x
Home Design and Living Publication Readers 18.75% 94.00x
Healthy Diet Recipe Researchers 48.11% 93.49x
Home Kitchen Chefs 52.24% 92.60x
Malaysian Food Enthusiasts 49.07% 91.67x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Gap.

Location Composition Index
Gap 0.02% 1.66x
Maurices 0.05% 1.54x
Mens Wearhouse 0.02% 1.39x
Gymboree 0.03% 1.25x
Lululemon 0.01% 1.24x
Hollister 0.01% 1.20x
Buckle 0.02% 1.18x
Journeys 0.03% 1.18x
Dressbarn 0.01% 1.17x
LOFT 0.01% 1.12x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is numstheword.com.

Website Composition Index
numstheword.com 14.43% 85.65x
cleverlysimple.com 4.38% 84.92x
yellowblissroad.com 30.04% 75.72x
jamhands.net 1.94% 69.19x
cookingwithk.net 1.28% 62.29x
bakingwithmom.com 1.58% 61.42x
recipesfoodandcooking.com 1.31% 61.12x
easypeasypleasy.com 1.97% 60.68x
jamiecooksitup.net 2.00% 59.62x
sprinklesomesugar.com 1.26% 59.06x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.64% 33.25x
Coupons & Family 10.21% 30.31x
Assorted Topics (Family, Household Wellness, The Beach) 15.73% 25.50x
Low Carb Diets 4.07% 23.35x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.41% 22.93x
Mommy Bloggers 8.98% 21.15x
Stay at Home Mom 21.04% 20.05x
Home Decoration Content Readers 16.02% 19.71x
Family on a Budget 20.25% 17.91x
Cooking Recipe & Ingredient Researchers 38.95% 16.89x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female