Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 3.3 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 62.01% 49.60x
Gourmet Food & Wine Researchers 57.61% 48.09x
Recipe Researchers 60.23% 48.01x
Shelf-Stable Food Content Readers 21.47% 46.42x
Healthy Snacks Shoppers 59.84% 45.18x
Healthy Diet Recipe Researchers 61.46% 44.78x
Home Kitchen Chefs 56.02% 44.53x
Home Design and Living Publication Readers 48.00% 41.87x
Malaysian Food Enthusiasts 54.58% 40.73x
Bargain Shopping Researchers 48.35% 40.56x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Maurices.

Location Composition Index
Maurices 0.02% 1.36x
American Eagle Outfitters 0.01% 1.32x
Carhartt 0.20% 1.24x
Victoria's Secret 0.01% 1.10x
Mens Wearhouse 0.01% 1.09x
Old Navy 0.01% 1.03x
The Childrens Place 0.01% 1.01x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is gardenandtable.net.

Website Composition Index
gardenandtable.net 1.33% 50.13x
ifoodblogger.com 1.83% 46.89x
cleverlysimple.com 3.53% 43.85x
wearychef.com 2.03% 42.44x
yellowblissroad.com 33.96% 41.33x
wickedgoodkitchen.com 1.31% 40.36x
dreamingindiy.com 1.60% 37.38x
betterrecipes.com 1.19% 37.10x
pocketchangegourmet.com 1.22% 36.70x
fitwirr.com 1.69% 36.58x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 31.38x
Cakes & Sweets 4.28% 23.92x
Coupons & Family 12.45% 22.55x
Low Carb Diets 12.47% 22.01x
Female Lifestyle Content Readers 7.66% 20.25x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.88% 19.38x
Scrapbooking & Home Art Projects 7.24% 18.97x
Assorted Topics (Family, Household Wellness, The Beach) 13.11% 18.06x
Mommy Bloggers 13.52% 17.92x
Food Cluster 1.05% 17.53x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female