Explore the Cook at Home Parents Audience
Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Cook at Home Parents audience.
INTERESTS
The Cook at Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 58.08% | 35.95x |
| Recipe Researchers | 62.00% | 34.69x |
| Gourmet Food & Wine Researchers | 55.55% | 33.40x |
| Healthy Snacks Shoppers | 56.89% | 32.94x |
| Home Kitchen Chefs | 51.54% | 31.85x |
| Coupon Researchers | 48.77% | 29.40x |
| Bargain Shopping Researchers | 40.32% | 28.11x |
| Malaysian Food Enthusiasts | 53.34% | 27.69x |
| Nutrition Conscious Eaters | 42.69% | 27.48x |
| Mexican Food Shoppers | 56.91% | 27.24x |
Composition Percentage:
The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
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APPAREL RETAILERS
The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.19% | 1.18x |
| Charlotte Russe | 0.01% | 1.11x |
| Belk | 0.01% | 1.07x |
| Dressbarn | 0.03% | 1.05x |
| Columbia | 0.01% | 1.03x |
| Chicos | 0.03% | 1.00x |
| Gymboree | 0.02% | 0.95x |
| Old Navy | 0.04% | 0.92x |
| Aeropostale | 0.02% | 0.91x |
| REI | 0.01% | 0.89x |
Composition Percentage:
The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
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WEBSITES
The Cook at Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cook at Home Parents audience is grandmotherskitchen.org.
| Website | Composition | Index |
| grandmotherskitchen.org | 0.72% | 64.89x |
| eatcakefordinner.net | 0.73% | 61.24x |
| recipethis.com | 0.94% | 60.35x |
| myrecipemagic.com | 1.84% | 56.42x |
| bakerella.com | 0.39% | 51.80x |
| jamhands.net | 1.28% | 49.97x |
| sugarfreelikeme.com | 0.38% | 49.91x |
| karenskitchenstories.com | 0.39% | 49.18x |
| yellowblissroad.com | 15.96% | 48.89x |
| cozycountryliving.com | 0.45% | 48.02x |
Composition Percentage:
The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.28% | 23.45x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 5.95% | 22.86x |
| Coupons & Family | 13.13% | 22.60x |
| Female Lifestyle Content Readers | 5.94% | 19.42x |
| Low Carb Diets | 14.14% | 19.39x |
| Scrapbooking & Home Art Projects | 7.52% | 19.24x |
| Mommy Bloggers | 7.73% | 18.82x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 18.44% | 18.72x |
| Cakes & Sweets | 7.24% | 18.09x |
| Home Decoration Content Readers | 28.07% | 17.70x |
Composition Percentage:
The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
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DEMOGRAPHICS
The Cook at Home Parents audience resonates most for the following age and income brackets.
Age
55-64
Income
Over $250,000
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