Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 2.8 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 36.62% 55.65x
Cooking Show Fans 62.82% 54.30x
Gourmet Food & Wine Researchers 55.15% 53.02x
Recipe Researchers 56.73% 51.50x
Healthy Diet Recipe Researchers 59.11% 48.73x
Bargain Shopping Researchers 49.71% 46.73x
Home Kitchen Chefs 58.06% 46.57x
Healthy Snacks Shoppers 59.42% 45.87x
Malaysian Food Enthusiasts 54.17% 44.68x
Pantry Recipes Researchers 28.76% 44.32x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.36x
Michael Kors 0.01% 1.34x
Victoria's Secret 0.03% 1.18x
Maurices 0.03% 1.18x
Carhartt 0.21% 1.14x
Talbots 0.01% 1.13x
Gymboree 0.01% 1.09x
American Eagle Outfitters 0.02% 1.05x
Zumiez 0.01% 1.01x
Lane Bryant 0.02% 1.00x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is numstheword.com.

Website Composition Index
numstheword.com 10.12% 47.22x
wineandglue.com 1.22% 47.01x
cleverlysimple.com 2.68% 45.41x
yellowblissroad.com 24.45% 45.17x
finecooking.com 2.55% 39.11x
thegoldlininggirl.com 1.04% 36.22x
littledairyontheprairie.com 2.41% 35.92x
cookingwithk.net 1.14% 35.39x
stuckonsweet.com 1.22% 34.38x
wildflourskitchen.com 2.11% 33.87x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 26.12x
Low Carb Diets 6.06% 21.43x
Coupons & Family 7.61% 20.77x
Cakes & Sweets 1.18% 20.70x
Custom Gifts 0.17% 19.85x
Cub & Girl Scouts 0.07% 19.02x
Networking Marketing 0.08% 18.41x
Female Lifestyle Content Readers 3.76% 17.78x
Consumer Packaged Goods 20.18% 17.64x
Food Cluster 0.08% 17.21x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female