Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 2 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 37.41% 61.15x
Cooking Show Fans 63.47% 60.87x
Gourmet Food & Wine Researchers 55.96% 59.39x
Recipe Researchers 59.53% 57.77x
Healthy Diet Recipe Researchers 61.87% 56.21x
Home Kitchen Chefs 57.53% 53.22x
Bargain Shopping Researchers 50.91% 53.14x
Healthy Snacks Shoppers 61.56% 52.41x
Malaysian Food Enthusiasts 57.80% 49.40x
Home Design and Living Publication Readers 42.13% 48.45x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.37x
Maurices 0.06% 1.37x
Dressbarn 0.03% 1.33x
Express 0.03% 1.28x
Carhartt 0.29% 1.20x
Victoria's Secret 0.04% 1.11x
H&M 0.01% 1.10x
Eddie Bauer 0.01% 1.10x
Forever 21 0.01% 1.09x
J. Crew 0.01% 1.08x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is numstheword.com.

Website Composition Index
numstheword.com 10.65% 55.61x
yellowblissroad.com 24.69% 54.28x
cleverlysimple.com 3.05% 53.55x
littledairyontheprairie.com 1.78% 45.76x
finecooking.com 1.40% 42.84x
thetipsyhousewife.org 1.16% 42.29x
cookingwithk.net 1.19% 40.63x
jamiecooksitup.net 1.97% 40.57x
thegoldlininggirl.com 1.17% 40.46x
reneeskitchenadventures.com 1.56% 40.10x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 27.26x
Cakes & Sweets 1.05% 23.53x
Low Carb Diets 5.67% 22.93x
Coupons & Family 7.61% 21.75x
Assorted Topics (Family, Household Wellness, The Beach) 18.98% 18.92x
Consumer Packaged Goods 19.82% 18.19x
Mommy Bloggers 7.56% 17.98x
Stay at Home Mom 24.80% 17.82x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.13% 17.82x
Female Lifestyle Content Readers 3.12% 17.66x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female