Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 3 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 59.71% 36.59x
Gourmet Food & Wine Researchers 51.36% 34.87x
Cooking Show Fans 58.95% 34.66x
Healthy Snacks Shoppers 57.52% 33.86x
Home Kitchen Chefs 49.50% 32.21x
Coupon Researchers 48.12% 30.81x
Mexican Food Shoppers 58.04% 29.29x
Malaysian Food Enthusiasts 53.11% 28.46x
Cookie Recipe Researchers 49.84% 27.95x
Bargain Shopping Researchers 40.66% 27.54x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.20x
Carhartt 0.23% 1.09x
Michael Kors 0.02% 0.98x
Chicos 0.04% 0.97x
Lane Bryant 0.04% 0.94x
Old Navy 0.05% 0.91x
American Eagle Outfitters 0.05% 0.91x
Aeropostale 0.03% 0.90x
Lorna Jane 0.01% 0.89x
LOFT 0.04% 0.88x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is myhoneysplace.com.

Website Composition Index
myhoneysplace.com 1.19% 87.89x
joyfulmommaskitchen.com 1.61% 82.90x
cleverlysimple.com 3.38% 82.68x
numstheword.com 8.95% 81.68x
eatcakefordinner.net 1.01% 81.22x
jamhands.net 2.10% 80.40x
what2cook.net 1.41% 79.39x
yellowblissroad.com 32.89% 74.46x
hoteatsandcoolreads.com 1.60% 72.64x
inspiringcooks.com 1.89% 71.62x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.35% 26.22x
Coupons & Family 14.97% 22.63x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 7.14% 21.38x
Low Carb Diets 14.93% 19.36x
Female Lifestyle Content Readers 6.59% 19.00x
Scrapbooking & Home Art Projects 8.63% 18.74x
Mommy Bloggers 9.40% 18.73x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 19.52% 18.61x
Cakes & Sweets 7.88% 18.26x
Home Decoration Content Readers 31.55% 17.04x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female