Explore the Cook at Home Parents Audience
Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Cook at Home Parents audience.
INTERESTS
The Cook at Home Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 63.68% | 64.74x |
| Shelf-Stable Food Content Readers | 42.45% | 64.26x |
| Gourmet Food & Wine Researchers | 57.28% | 62.78x |
| Recipe Researchers | 60.44% | 61.85x |
| Healthy Diet Recipe Researchers | 63.43% | 58.91x |
| Healthy Snacks Shoppers | 62.25% | 57.92x |
| Home Kitchen Chefs | 58.17% | 57.88x |
| Home Design and Living Publication Readers | 45.62% | 54.40x |
| Bargain Shopping Researchers | 49.00% | 54.19x |
| Pantry Recipes Researchers | 35.77% | 53.46x |
Composition Percentage:
The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
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APPAREL RETAILERS
The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.26x |
| Old Navy | 0.02% | 1.26x |
| Carhartt | 0.14% | 1.26x |
| White House Black Market | 0.01% | 1.21x |
| Banana Republic | 0.01% | 1.20x |
| Victoria's Secret | 0.02% | 1.06x |
| Journeys | 0.02% | 1.01x |
| Maurices | 0.02% | 1.01x |
| Aeropostale | 0.01% | 1.01x |
| Buckle | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
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WEBSITES
The Cook at Home Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cook at Home Parents audience is kraftrecipes.com.
| Website | Composition | Index |
| kraftrecipes.com | 1.14% | 47.49x |
| wineandglue.com | 3.37% | 47.25x |
| geniuskitchen.com | 9.89% | 46.52x |
| cinnamonspiceandeverythingnice.com | 1.10% | 45.54x |
| yellowblissroad.com | 23.59% | 44.10x |
| numstheword.com | 12.36% | 43.87x |
| cleverlysimple.com | 2.72% | 41.39x |
| xokatierosario.com | 1.41% | 39.66x |
| sprinklesomesugar.com | 1.01% | 39.46x |
| myrecipemagic.com | 2.26% | 39.30x |
Composition Percentage:
The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.41% | 38.08x |
| Cakes & Sweets | 2.29% | 27.00x |
| Low Carb Diets | 9.31% | 26.55x |
| Coupons & Family | 10.66% | 24.02x |
| Female Lifestyle Content Readers | 5.44% | 23.63x |
| Food Cluster | 0.27% | 21.37x |
| Mommy Bloggers | 12.07% | 20.72x |
| Cheerleading | 0.12% | 20.66x |
| Scrapbooking & Home Art Projects | 5.39% | 20.46x |
| Assorted Topics (Family, Household Wellness, The Beach) | 14.57% | 20.24x |
Composition Percentage:
The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
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DEMOGRAPHICS
The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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