Dstillery Audiences

COOK AT HOME PARENTS

Audience Size: 2.3 Million Devices

Explore the Cook at Home Parents Audience

Below you'll find more information about the Cook at Home Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Cook at Home Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Cook at Home Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cook at Home Parents audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 66.69% 55.39x
Gourmet Food & Wine Researchers 64.13% 52.06x
Recipe Researchers 65.05% 51.19x
Home Kitchen Chefs 61.83% 50.52x
Healthy Snacks Shoppers 63.65% 47.69x
Home Design and Living Publication Readers 52.44% 46.04x
Mexican Food Shoppers 61.36% 44.93x
Malaysian Food Enthusiasts 58.39% 44.84x
Bargain Shopping Researchers 48.21% 43.58x
Nutrition Conscious Eaters 51.38% 42.57x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Interest attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cook at Home Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cook at Home Parents audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.47x
Eddie Bauer 0.03% 1.35x
Dressbarn 0.04% 1.20x
Belk 0.01% 1.18x
Buckle 0.07% 1.16x
Chicos 0.05% 1.13x
Talbots 0.03% 1.11x
White House Black Market 0.08% 1.07x
Brooks Brothers 0.02% 1.06x
Lane Bryant 0.04% 1.05x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Location attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cook at Home Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cook at Home Parents audience is numstheword.com.

Website Composition Index
numstheword.com 6.11% 50.17x
cleverlysimple.com 2.55% 49.57x
yellowblissroad.com 27.54% 49.48x
ifoodblogger.com 3.88% 48.60x
withablast.net 1.47% 44.19x
creolecontessa.com 1.08% 43.57x
4theloveoffoodblog.com 1.36% 43.45x
thebestblogrecipes.com 3.29% 43.31x
confessionsofacookbookqueen.com 1.21% 43.24x
wearychef.com 4.12% 42.89x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Web attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cook at Home Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 28.46x
Low Carb Diets 10.39% 23.77x
Coupons & Family 10.87% 23.63x
Consumer Packaged Goods 18.87% 22.37x
Cakes & Sweets 5.44% 21.13x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.30% 20.55x
Female Lifestyle Content Readers 6.98% 20.48x
Scrapbooking & Home Art Projects 6.02% 19.91x
Mommy Bloggers 7.85% 19.77x
Stay at Home Mom 28.20% 19.39x
Composition Percentage: The overlap percentage between the Cook at Home Parents audience and the Content Affinity attribute.
Index: A comparison of the Cook at Home Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cook at Home Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female