Dstillery Audiences

COOKIE EATERS

Audience Size: 2.7 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 15.45% 24.12x
Cooking Show Fans 17.89% 23.41x
Bargain Shopping Researchers 14.21% 22.07x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 11.35% 21.77x
Cook at Home Parents 19.72% 21.67x
Home Kitchen Chefs 16.23% 21.49x
Recipe Researchers 15.08% 21.25x
Luxury Athletic Footwear Shoppers 13.62% 21.12x
Luxury Fitness Shoppers 13.62% 21.12x
Budget Grocery Shoppers 19.07% 20.89x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Belk.

Location Composition Index
Belk 0.01% 1.34x
Old Navy 0.06% 1.22x
Michael Kors 0.02% 1.18x
Talbots 0.02% 1.18x
Mens Wearhouse 0.04% 1.15x
Hollister 0.03% 1.13x
Forever 21 0.02% 1.10x
Express 0.04% 1.06x
Jos A. Bank Clothiers 0.02% 1.06x
Maurices 0.05% 1.05x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is tamaratattles.com.

Website Composition Index
tamaratattles.com 2.28% 19.46x
bakingbeauty.net 1.42% 19.17x
somethingswanky.com 1.05% 17.57x
ladysavings.com 4.75% 17.56x
foodnetwork.ca 1.53% 17.20x
barbarabakes.com 1.66% 17.10x
thedomesticrebel.com 2.32% 16.94x
myfoodandfamily.com 4.17% 16.82x
championdaily.com 1.21% 16.75x
creationsbykara.com 1.70% 15.82x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.03% 14.53x
Cakes & Sweets 0.52% 12.67x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 10.21x
Consumer Packaged Goods 12.41% 9.94x
Toys Shopping 0.04% 8.88x
Reproductive Health 0.03% 8.86x
Dermatology 0.03% 8.72x
Flower Shopping 0.02% 8.41x
Crossword & Puzzle Players 0.68% 8.11x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 8.07x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female