Dstillery Audiences

COOKIE EATERS

Audience Size: 2.7 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 20.57% 20.05x
Bargain Shopping Researchers 19.09% 19.76x
Cooking Show Fans 22.72% 19.73x
Coupon Researchers 20.65% 18.68x
Home Kitchen Chefs 21.62% 18.68x
Budget Grocery Shoppers 22.74% 18.64x
Trendy Shoe Shoppers 19.12% 18.52x
Cook at Home Parents 23.29% 18.38x
Luxury Athletic Footwear Shoppers 19.64% 18.37x
Luxury Fitness Shoppers 19.64% 18.37x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.02x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 1.13% 26.37x
crackerbarrel.com 1.38% 22.76x
bk.com 1.42% 21.90x
tamaratattles.com 2.50% 21.79x
steinmart.com 1.06% 21.53x
traderjoes.com 1.12% 21.00x
finecooking.com 1.44% 20.89x
dollartree.com 2.15% 20.12x
ladysavings.com 5.12% 18.29x
barnesandnoble.com 5.74% 17.81x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.17% 17.57x
Tattoos & Costumes 0.04% 14.23x
Party Suppliers 0.26% 14.11x
Food Cluster 0.07% 13.74x
Home Decoration - Crafts & Kids 0.04% 12.91x
Cakes & Sweets 0.66% 12.20x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.05% 12.12x
Women Shoppers 0.80% 12.02x
Chef & Restaurant Resources 0.06% 10.91x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.05% 10.75x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female