Dstillery Audiences

COOKIE EATERS

Audience Size: 3.1 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 42.96% 27.87x
Home Coffee Makers 40.03% 27.63x
Bargain Shopping Researchers 34.37% 26.45x
Nashville Activity Researchers 35.13% 25.79x
Blender Shoppers 40.72% 25.42x
Home Kitchen Chefs 38.84% 25.17x
Budget Grocery Shoppers 36.50% 24.84x
Trendy Shoe Shoppers 35.62% 24.77x
Orlando Activities Researchers 36.48% 24.75x
Sweet Tooths 45.61% 24.72x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Gymboree.

Location Composition Index
Gymboree 0.04% 1.41x
LL Bean 0.01% 1.34x
Jos A. Bank Clothiers 0.22% 1.28x
Uniqlo 0.02% 1.23x
Chicos 0.06% 1.21x
Club Monaco 0.01% 1.19x
J. Crew 0.04% 1.18x
Dressbarn 0.05% 1.16x
Mens Wearhouse 0.30% 1.15x
Levi Strauss 0.01% 1.13x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 1.89% 55.89x
pier1.com 1.98% 55.13x
chex.com 1.55% 54.59x
barenecessities.com 1.90% 53.57x
belk.com 1.82% 52.71x
whole30.com 1.82% 52.46x
beefitswhatsfordinner.com 1.01% 52.30x
secretmenus.com 1.79% 52.09x
hickoryfarms.com 1.55% 52.05x
mccormick.com 1.44% 51.82x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 7.79% 23.56x
As Seen On TV Products 0.18% 22.18x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.80% 22.17x
Consumer Packaged Goods 29.74% 18.59x
Higher-End Fashion Brands 2.70% 17.32x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.28% 17.26x
Nutrition & Diabetic Living 1.39% 17.15x
Cakes & Sweets 6.43% 17.11x
Custom Gifts 5.89% 17.04x
Toys Shopping 7.72% 16.86x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female