Dstillery Audiences

COOKIE EATERS

Audience Size: 2.3 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 28.03% 17.86x
Ice Cream Shoppers 30.57% 17.60x
Budget Grocery Shoppers 29.68% 17.38x
Trendy Shoe Shoppers 26.54% 17.07x
Orlando Activities Researchers 25.52% 16.95x
Supermarket Shoppers 28.66% 16.93x
Gourmet Food & Wine Researchers 26.11% 16.79x
Nashville Activity Researchers 24.38% 16.69x
Cooking Show Fans 24.10% 16.49x
Coupon Researchers 26.11% 16.33x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.61x
Talbots 0.01% 1.52x
Jos A. Bank Clothiers 0.01% 1.39x
LOFT 0.01% 1.38x
White House Black Market 0.01% 1.35x
Express 0.01% 1.31x
Lane Bryant 0.01% 1.28x
Old Navy 0.02% 1.24x
Gap 0.01% 1.23x
Mens Wearhouse 0.02% 1.20x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 4.44% 25.08x
oldtimecandy.com 1.08% 21.17x
christmastreeshops.com 1.92% 20.20x
recipe4living.com 1.09% 20.19x
wilton.com 2.71% 20.16x
sallybeauty.com 2.69% 19.36x
reynoldskitchens.com 1.31% 19.05x
dunkindonuts.com 1.55% 19.05x
girlscouts.org 2.32% 18.79x
geniuskitchen.com 15.34% 18.36x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 18.56x
Food Cluster 0.78% 15.94x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 15.07x
Toys Shopping 1.31% 12.31x
Party Suppliers 2.42% 11.91x
Costumes 0.12% 11.41x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 11.31x
Fashion & Cosmetics 0.02% 11.13x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 11.13x
Custom Gifts 0.99% 10.98x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female