Dstillery Audiences

COOKIE EATERS

Audience Size: 2.8 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 41.91% 43.73x
Home Coffee Makers 40.26% 42.57x
Budget Grocery Shoppers 34.32% 41.40x
Bargain Shopping Researchers 34.51% 41.05x
Orlando Activities Researchers 35.51% 40.88x
Nashville Activity Researchers 35.05% 40.31x
Supermarket Shoppers 45.45% 39.65x
Blender Shoppers 39.42% 39.54x
Trendy Shoe Shoppers 35.40% 38.52x
Home Kitchen Chefs 38.65% 38.00x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.37x
Mens Wearhouse 0.48% 1.23x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 1.76% 56.35x
chex.com 1.49% 55.91x
barenecessities.com 1.80% 54.34x
pier1.com 1.86% 54.22x
secretmenus.com 1.72% 53.40x
hickoryfarms.com 1.49% 53.22x
whole30.com 1.71% 52.88x
belk.com 1.71% 52.72x
ehealthme.com 1.12% 51.70x
mccormick.com 1.36% 51.61x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 7.74% 27.58x
Consumer Packaged Goods 28.81% 21.90x
Toys Shopping 7.42% 20.69x
Higher-End Fashion Brands 2.49% 20.59x
Custom Gifts 5.74% 20.32x
Cakes & Sweets 6.62% 19.37x
Mail Order Food 3.43% 19.20x
Bird Watching 1.65% 18.13x
Low Budget Shoppers 2.47% 17.95x
Beach & Intimate Wear 1.51% 17.87x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female