Explore the Cookie Eaters Audience
Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Cookie Eaters audience.
INTERESTS
The Cookie Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cookie Eaters audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 15.45% | 24.12x |
| Cooking Show Fans | 17.89% | 23.41x |
| Bargain Shopping Researchers | 14.21% | 22.07x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 11.35% | 21.77x |
| Cook at Home Parents | 19.72% | 21.67x |
| Home Kitchen Chefs | 16.23% | 21.49x |
| Recipe Researchers | 15.08% | 21.25x |
| Luxury Athletic Footwear Shoppers | 13.62% | 21.12x |
| Luxury Fitness Shoppers | 13.62% | 21.12x |
| Budget Grocery Shoppers | 19.07% | 20.89x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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APPAREL RETAILERS
The Cookie Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.34x |
| Old Navy | 0.06% | 1.22x |
| Michael Kors | 0.02% | 1.18x |
| Talbots | 0.02% | 1.18x |
| Mens Wearhouse | 0.04% | 1.15x |
| Hollister | 0.03% | 1.13x |
| Forever 21 | 0.02% | 1.10x |
| Express | 0.04% | 1.06x |
| Jos A. Bank Clothiers | 0.02% | 1.06x |
| Maurices | 0.05% | 1.05x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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WEBSITES
The Cookie Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cookie Eaters audience is tamaratattles.com.
| Website | Composition | Index |
| tamaratattles.com | 2.28% | 19.46x |
| bakingbeauty.net | 1.42% | 19.17x |
| somethingswanky.com | 1.05% | 17.57x |
| ladysavings.com | 4.75% | 17.56x |
| foodnetwork.ca | 1.53% | 17.20x |
| barbarabakes.com | 1.66% | 17.10x |
| thedomesticrebel.com | 2.32% | 16.94x |
| myfoodandfamily.com | 4.17% | 16.82x |
| championdaily.com | 1.21% | 16.75x |
| creationsbykara.com | 1.70% | 15.82x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cookie Eaters audience is Mid-Atlantic Beaches.
| Content Affinity | Composition | Index |
| Mid-Atlantic Beaches | 0.03% | 14.53x |
| Cakes & Sweets | 0.52% | 12.67x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.08% | 10.21x |
| Consumer Packaged Goods | 12.41% | 9.94x |
| Toys Shopping | 0.04% | 8.88x |
| Reproductive Health | 0.03% | 8.86x |
| Dermatology | 0.03% | 8.72x |
| Flower Shopping | 0.02% | 8.41x |
| Crossword & Puzzle Players | 0.68% | 8.11x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.03% | 8.07x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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DEMOGRAPHICS
The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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