Explore the Cookie Eaters Audience
Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Cookie Eaters audience.
INTERESTS
The Cookie Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cookie Eaters audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 26.35% | 22.59x |
| Budget Grocery Shoppers | 28.21% | 22.07x |
| Orlando Activities Researchers | 23.64% | 21.63x |
| Trendy Shoe Shoppers | 26.48% | 21.51x |
| Nashville Activity Researchers | 23.31% | 21.36x |
| Ice Cream Shoppers | 30.36% | 21.23x |
| Gourmet Food & Wine Researchers | 26.32% | 21.22x |
| Supermarket Shoppers | 28.67% | 21.13x |
| Cooking Show Fans | 26.88% | 20.77x |
| Home Kitchen Chefs | 26.82% | 20.61x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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APPAREL RETAILERS
The Cookie Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.42x |
| LOFT | 0.01% | 1.42x |
| Old Navy | 0.02% | 1.39x |
| White House Black Market | 0.01% | 1.34x |
| Buckle | 0.01% | 1.31x |
| Banana Republic | 0.01% | 1.30x |
| Chicos | 0.01% | 1.29x |
| The Childrens Place | 0.02% | 1.27x |
| Lane Bryant | 0.01% | 1.24x |
| Maurices | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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WEBSITES
The Cookie Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cookie Eaters audience is kraftrecipes.com.
| Website | Composition | Index |
| kraftrecipes.com | 1.27% | 33.18x |
| christmastreeshops.com | 1.06% | 28.25x |
| wilton.com | 1.35% | 26.79x |
| girlscouts.org | 1.14% | 25.11x |
| geniuskitchen.com | 7.07% | 24.98x |
| avenue.com | 1.23% | 24.07x |
| babble.com | 2.97% | 23.38x |
| crackerbarrel.com | 3.93% | 22.65x |
| tamaratattles.com | 3.17% | 22.44x |
| wegmans.com | 2.02% | 22.40x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 0.33% | 15.92x |
| Southern California Cluster | 0.04% | 13.72x |
| Custom Gifts | 0.58% | 13.12x |
| Party Suppliers | 1.19% | 13.03x |
| Cub & Girl Scouts | 0.22% | 12.95x |
| Toys Shopping | 0.76% | 12.17x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.12% | 12.15x |
| Hipster Clothing | 0.08% | 11.51x |
| Texas Sporting & Outdoors Cluster | 0.04% | 11.19x |
| Women Shoppers | 2.44% | 11.18x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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DEMOGRAPHICS
The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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