Explore the Cookie Eaters Audience
Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Cookie Eaters audience.
INTERESTS
The Cookie Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cookie Eaters audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 20.40% | 21.54x |
| Gourmet Food & Wine Researchers | 19.17% | 21.44x |
| Bargain Shopping Researchers | 18.44% | 20.45x |
| Home Kitchen Chefs | 19.89% | 20.09x |
| Cook at Home Parents | 22.43% | 19.97x |
| Luxury Athletic Footwear Shoppers | 18.95% | 19.58x |
| Luxury Fitness Shoppers | 18.95% | 19.58x |
| Budget Grocery Shoppers | 22.11% | 19.52x |
| Home Kitchen Bakers | 21.89% | 19.42x |
| Coupon Researchers | 19.98% | 19.31x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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APPAREL RETAILERS
The Cookie Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.03% | 1.47x |
| Lane Bryant | 0.03% | 1.41x |
| Michael Kors | 0.02% | 1.33x |
| Express | 0.03% | 1.33x |
| Talbots | 0.02% | 1.29x |
| Mens Wearhouse | 0.04% | 1.29x |
| Old Navy | 0.05% | 1.26x |
| LOFT | 0.03% | 1.26x |
| Hollister | 0.02% | 1.25x |
| Chicos | 0.03% | 1.23x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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WEBSITES
The Cookie Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cookie Eaters audience is tamaratattles.com.
| Website | Composition | Index |
| tamaratattles.com | 1.99% | 19.50x |
| thedomesticrebel.com | 1.68% | 17.57x |
| ladysavings.com | 4.69% | 17.53x |
| joyofbaking.com | 1.40% | 17.23x |
| gatherforbread.com | 1.48% | 16.89x |
| barbarabakes.com | 1.79% | 16.48x |
| championdaily.com | 1.95% | 16.46x |
| funeral.com | 1.13% | 16.21x |
| recipeland.com | 1.90% | 16.19x |
| barnesandnoble.com | 2.61% | 16.13x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cookie Eaters audience is Custom Gifts.
| Content Affinity | Composition | Index |
| Custom Gifts | 0.06% | 12.47x |
| Party Suppliers | 0.08% | 12.22x |
| Cub & Girl Scouts | 0.03% | 11.73x |
| Toys Shopping | 0.24% | 11.43x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.02% | 11.16x |
| Cakes & Sweets | 0.54% | 10.90x |
| Disease Cluster | 0.04% | 10.73x |
| Consumer Packaged Goods | 11.16% | 10.01x |
| Mail Order Food | 0.26% | 9.90x |
| Women Shoppers | 0.34% | 9.54x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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DEMOGRAPHICS
The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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