Dstillery Audiences

COOKIE EATERS

Audience Size: 1.9 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 13.03% 24.32x
Cooking Show Fans 12.76% 24.17x
Orlando Activities Researchers 1.94% 23.46x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 6.31% 23.44x
Luxury Athletic Footwear Shoppers 7.34% 22.63x
Luxury Fitness Shoppers 7.34% 22.63x
Home Coffee Makers 10.26% 22.54x
Bargain Shopping Researchers 5.85% 21.84x
Cook at Home Parents 13.25% 21.34x
Italian Food Enthusiasts 12.98% 20.72x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.64x
Gap 0.01% 1.57x
Lululemon 0.02% 1.34x
Urban Outfitters 0.03% 1.31x
Chicos 0.02% 1.28x
Talbots 0.02% 1.27x
Dressbarn 0.01% 1.26x
J. Crew 0.01% 1.18x
White House Black Market 0.02% 1.16x
Gymboree 0.02% 1.15x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is bakingbeauty.net.

Website Composition Index
bakingbeauty.net 1.72% 20.11x
ladysavings.com 3.32% 18.54x
tablespoon.com 2.08% 18.33x
pillsbury.com 8.13% 16.26x
thedomesticrebel.com 1.54% 16.17x
tamaratattles.com 1.45% 16.01x
rachaelraymag.com 1.41% 15.96x
bakingamoment.com 1.74% 15.81x
savoryexperiments.com 3.64% 15.39x
pauladeen.com 4.54% 15.28x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.21% 10.80x
Mail Order Food 0.13% 9.54x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 8.34x
Consumer Packaged Goods 11.43% 8.32x
Crossword & Puzzle Players 0.99% 7.12x
Weight Loss & Nutrition Assistance Researchers 2.76% 6.94x
Cooking Recipe & Ingredient Researchers 15.89% 6.90x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.95% 6.79x
Stay at Home Mom 6.88% 6.56x
People Search 0.84% 6.39x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female