Explore the Cookie Eaters Audience
Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Cookie Eaters audience.
INTERESTS
The Cookie Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cookie Eaters audience is Supermarket Shoppers.
| Interest | Composition | Index |
| Supermarket Shoppers | 46.91% | 23.13x |
| Ice Cream Shoppers | 43.53% | 23.12x |
| Home Kitchen Chefs | 32.27% | 23.11x |
| Sweet Tooths | 43.94% | 21.96x |
| Bargain Shopping Researchers | 28.07% | 21.66x |
| Budget Grocery Shoppers | 34.06% | 21.38x |
| Blender Shoppers | 38.72% | 21.35x |
| Gourmet Food & Wine Researchers | 32.41% | 21.25x |
| Coffee Lovers | 38.06% | 20.55x |
| Candy Shoppers | 38.41% | 20.18x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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APPAREL RETAILERS
The Cookie Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.00% | 1.27x |
| Gymboree | 0.03% | 1.17x |
| Talbots | 0.04% | 1.11x |
| Chicos | 0.04% | 1.08x |
| Forever 21 | 0.04% | 1.04x |
| Columbia | 0.01% | 1.04x |
| REI | 0.01% | 1.04x |
| Lane Bryant | 0.03% | 1.02x |
| Lululemon | 0.04% | 1.02x |
| Belk | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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WEBSITES
The Cookie Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cookie Eaters audience is puffpastry.com.
| Website | Composition | Index |
| puffpastry.com | 0.20% | 90.46x |
| pepperidgefarm.com | 0.70% | 86.05x |
| kelloggstore.com | 0.13% | 77.33x |
| entenmanns.com | 0.12% | 75.15x |
| foodfacts.com | 0.14% | 71.44x |
| pillsburybaking.com | 0.62% | 69.22x |
| ladysavings.com | 0.19% | 67.81x |
| jif.com | 0.13% | 66.43x |
| shopwell.com | 0.12% | 65.44x |
| barefootcontessa.com | 0.51% | 63.54x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 8.18% | 20.34x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.94% | 18.50x |
| As Seen On TV Products | 0.20% | 17.50x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.27% | 15.39x |
| Consumer Packaged Goods | 31.50% | 14.81x |
| Custom Gifts | 5.27% | 14.70x |
| Mail Order Food | 3.25% | 14.45x |
| Cakes & Sweets | 5.69% | 14.41x |
| Higher-End Fashion Brands | 3.35% | 14.21x |
| Holiday Gifts | 1.41% | 14.05x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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DEMOGRAPHICS
The Cookie Eaters audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999
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