Explore the Cookie Eaters Audience
Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Cookie Eaters audience.
INTERESTS
The Cookie Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cookie Eaters audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 13.03% | 24.32x |
| Cooking Show Fans | 12.76% | 24.17x |
| Orlando Activities Researchers | 1.94% | 23.46x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 6.31% | 23.44x |
| Luxury Athletic Footwear Shoppers | 7.34% | 22.63x |
| Luxury Fitness Shoppers | 7.34% | 22.63x |
| Home Coffee Makers | 10.26% | 22.54x |
| Bargain Shopping Researchers | 5.85% | 21.84x |
| Cook at Home Parents | 13.25% | 21.34x |
| Italian Food Enthusiasts | 12.98% | 20.72x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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APPAREL RETAILERS
The Cookie Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.02% | 1.64x |
| Gap | 0.01% | 1.57x |
| Lululemon | 0.02% | 1.34x |
| Urban Outfitters | 0.03% | 1.31x |
| Chicos | 0.02% | 1.28x |
| Talbots | 0.02% | 1.27x |
| Dressbarn | 0.01% | 1.26x |
| J. Crew | 0.01% | 1.18x |
| White House Black Market | 0.02% | 1.16x |
| Gymboree | 0.02% | 1.15x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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WEBSITES
The Cookie Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cookie Eaters audience is bakingbeauty.net.
| Website | Composition | Index |
| bakingbeauty.net | 1.72% | 20.11x |
| ladysavings.com | 3.32% | 18.54x |
| tablespoon.com | 2.08% | 18.33x |
| pillsbury.com | 8.13% | 16.26x |
| thedomesticrebel.com | 1.54% | 16.17x |
| tamaratattles.com | 1.45% | 16.01x |
| rachaelraymag.com | 1.41% | 15.96x |
| bakingamoment.com | 1.74% | 15.81x |
| savoryexperiments.com | 3.64% | 15.39x |
| pauladeen.com | 4.54% | 15.28x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cookie Eaters audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 0.21% | 10.80x |
| Mail Order Food | 0.13% | 9.54x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.05% | 8.34x |
| Consumer Packaged Goods | 11.43% | 8.32x |
| Crossword & Puzzle Players | 0.99% | 7.12x |
| Weight Loss & Nutrition Assistance Researchers | 2.76% | 6.94x |
| Cooking Recipe & Ingredient Researchers | 15.89% | 6.90x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.95% | 6.79x |
| Stay at Home Mom | 6.88% | 6.56x |
| People Search | 0.84% | 6.39x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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DEMOGRAPHICS
The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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