Explore the Cookie Eaters Audience
Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Cookie Eaters audience.
INTERESTS
The Cookie Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cookie Eaters audience is Ice Cream Shoppers.
| Interest | Composition | Index |
| Ice Cream Shoppers | 37.55% | 25.91x |
| Bargain Shopping Researchers | 37.24% | 25.31x |
| Gourmet Food & Wine Researchers | 35.35% | 24.17x |
| Cooking Show Fans | 34.63% | 24.07x |
| Supermarket Shoppers | 39.11% | 23.96x |
| Home Kitchen Chefs | 35.26% | 23.80x |
| Budget Grocery Shoppers | 36.40% | 23.79x |
| Orlando Activities Researchers | 33.93% | 23.70x |
| Home Coffee Makers | 35.02% | 23.68x |
| Nashville Activity Researchers | 34.25% | 23.22x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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APPAREL RETAILERS
The Cookie Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.02% | 1.22x |
| Dressbarn | 0.04% | 1.21x |
| Bonobos | 0.01% | 1.17x |
| Belk | 0.01% | 1.15x |
| Carhartt | 0.33% | 1.12x |
| Jos A. Bank Clothiers | 0.04% | 1.11x |
| Old Navy | 0.09% | 1.10x |
| Journeys | 0.11% | 1.08x |
| Ann Taylor | 0.02% | 1.07x |
| Mens Wearhouse | 0.06% | 1.07x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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WEBSITES
The Cookie Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cookie Eaters audience is ricekrispies.com.
| Website | Composition | Index |
| ricekrispies.com | 1.03% | 29.92x |
| kraftrecipes.com | 15.01% | 27.09x |
| joann.com | 3.31% | 24.19x |
| toysrus.com | 2.02% | 24.16x |
| craftsy.com | 2.62% | 24.10x |
| hellmanns.com | 1.68% | 24.08x |
| fitpregnancy.com | 1.74% | 23.28x |
| knorr.com | 1.09% | 23.06x |
| recipe4living.com | 2.44% | 22.51x |
| rue21.com | 1.85% | 22.42x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 3.02% | 20.01x |
| As Seen On TV Products | 0.06% | 18.36x |
| Consumer Packaged Goods | 14.99% | 17.00x |
| ISPs & Local Services | 0.03% | 15.92x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.19% | 15.49x |
| Cakes & Sweets | 3.95% | 14.64x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.16% | 14.36x |
| Toys Shopping | 3.38% | 13.89x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 13.69x |
| Nutrition & Diabetic Living | 0.84% | 12.77x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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DEMOGRAPHICS
The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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