Dstillery Audiences

COOKIE EATERS

Audience Size: 3.9 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 30.64% 23.93x
Ice Cream Shoppers 33.23% 23.74x
Gourmet Food & Wine Researchers 28.77% 23.35x
Home Kitchen Chefs 28.89% 22.85x
Supermarket Shoppers 32.32% 22.82x
Cooking Show Fans 29.86% 22.77x
Orlando Activities Researchers 27.63% 22.28x
Coupon Researchers 29.53% 21.92x
Trendy Shoe Shoppers 29.86% 21.90x
Home Design and Living Publication Readers 25.37% 21.72x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.47x
Old Navy 0.02% 1.31x
Express 0.01% 1.26x
Carhartt 0.15% 1.17x
Journeys 0.01% 1.09x
Victoria's Secret 0.01% 0.91x
Mens Wearhouse 0.01% 0.87x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 10.23% 26.23x
stouffers.com 1.21% 24.04x
fitpregnancy.com 1.38% 23.63x
liptonkitchens.com 1.04% 23.11x
hellmanns.com 1.22% 23.02x
recipe4living.com 2.00% 22.71x
joann.com 2.74% 22.27x
tamaratattles.com 2.43% 22.23x
rue21.com 1.33% 22.03x
betterrecipes.com 1.05% 21.62x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 1.95% 21.73x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 18.95x
Consumer Packaged Goods 11.93% 16.07x
Cakes & Sweets 3.22% 15.67x
Toys Shopping 2.01% 14.84x
Active Lifestyle Enthusiasts 0.06% 14.31x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.52% 14.10x
Cheerleading 0.62% 13.86x
Custom Gifts 1.88% 13.82x
Party Suppliers 4.68% 13.64x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female