Explore the Cookie Eaters Audience
Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Cookie Eaters audience.
INTERESTS
The Cookie Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cookie Eaters audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 21.36% | 85.00x |
| Gourmet Food & Wine Researchers | 17.67% | 77.22x |
| Recipe Researchers | 21.45% | 75.77x |
| Cook at Home Parents | 45.85% | 67.65x |
| Cookie Recipe Researchers | 57.65% | 63.35x |
| Chicken Recipe Researchers | 45.05% | 62.31x |
| Home Kitchen Chefs | 18.20% | 61.31x |
| Mexican Food Enthusiasts | 37.31% | 59.65x |
| Louisiana Creole Food Enthusiasts | 47.78% | 59.25x |
| Shelf-Stable Food Content Readers | 38.46% | 56.24x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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APPAREL RETAILERS
The Cookie Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.54x |
| Mens Wearhouse | 0.01% | 1.51x |
| Zumiez | 0.01% | 1.00x |
| Gymboree | 0.01% | 0.95x |
| Old Navy | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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WEBSITES
The Cookie Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cookie Eaters audience is pillsbury.com.
| Website | Composition | Index |
| pillsbury.com | 11.79% | 65.18x |
| bettycrocker.com | 18.98% | 64.82x |
| tablespoon.com | 1.91% | 53.32x |
| familycookierecipes.com | 1.79% | 49.70x |
| dessertnowdinnerlater.com | 4.03% | 44.19x |
| keyingredient.com | 1.70% | 43.32x |
| practicallyhomemade.com | 3.48% | 42.96x |
| jamhands.net | 1.13% | 41.52x |
| chocolatewithgrace.com | 6.62% | 39.47x |
| thebestcakerecipes.com | 2.56% | 39.38x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cookie Eaters audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.12% | 26.35x |
| Coupons & Family | 6.46% | 22.40x |
| Cakes & Sweets | 0.27% | 18.32x |
| Mommy Bloggers | 6.99% | 15.98x |
| Consumer Packaged Goods | 17.11% | 15.78x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.83% | 14.70x |
| Low Carb Diets | 1.86% | 14.36x |
| Family on a Budget | 14.00% | 14.12x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 3.29% | 13.86x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.87% | 13.62x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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DEMOGRAPHICS
The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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