Explore the Cookie Eaters Audience
Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Cookie Eaters audience.
INTERESTS
The Cookie Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cookie Eaters audience is Ice Cream Shoppers.
| Interest | Composition | Index |
| Ice Cream Shoppers | 42.60% | 25.73x |
| Home Kitchen Chefs | 34.94% | 24.87x |
| Supermarket Shoppers | 46.90% | 24.19x |
| Sweet Tooths | 46.11% | 23.44x |
| Blender Shoppers | 40.44% | 23.41x |
| Gourmet Food & Wine Researchers | 32.18% | 23.39x |
| Bargain Shopping Researchers | 33.24% | 22.79x |
| Budget Grocery Shoppers | 35.85% | 22.58x |
| Coffee Lovers | 38.49% | 22.38x |
| Food Allergies Researchers | 35.43% | 21.63x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Curious about what else the Cookie Eaters audience is interested in?
Sign Up
APPAREL RETAILERS
The Cookie Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.05% | 1.15x |
| Talbots | 0.05% | 1.14x |
| Belk | 0.02% | 1.08x |
| REI | 0.02% | 1.08x |
| Patagonia | 0.01% | 1.00x |
| Lane Bryant | 0.04% | 0.98x |
| LOFT | 0.04% | 0.98x |
| Brooks Brothers | 0.03% | 0.95x |
| Michael Kors | 0.02% | 0.95x |
| Dressbarn | 0.04% | 0.93x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Want to find more of the Cookie Eaters audience in the real world?
Sign Up
WEBSITES
The Cookie Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cookie Eaters audience is neutrogena.com.
| Website | Composition | Index |
| neutrogena.com | 1.16% | 54.81x |
| cookscountry.com | 1.04% | 54.46x |
| sallyhansen.com | 1.05% | 54.10x |
| empoweringparents.com | 1.22% | 48.62x |
| mommypoppins.com | 2.32% | 48.33x |
| pier1.com | 2.42% | 48.27x |
| coach.com | 1.15% | 47.32x |
| chex.com | 1.87% | 47.14x |
| mccormick.com | 1.76% | 46.75x |
| kelloggsfamilyrewards.com | 1.20% | 46.39x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Want to see more of the websites the Cookie Eaters audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 8.59% | 21.49x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.95% | 19.66x |
| As Seen On TV Products | 0.21% | 18.84x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.30% | 16.05x |
| Consumer Packaged Goods | 32.57% | 15.79x |
| Cakes & Sweets | 6.68% | 15.17x |
| Higher-End Fashion Brands | 3.25% | 14.94x |
| Nutrition & Diabetic Living | 1.42% | 14.16x |
| Holiday Gifts | 1.58% | 13.93x |
| Bird Watching | 1.93% | 13.92x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Want to see more of the Content Affinities the Cookie Eaters audience visits?
Sign Up
DEMOGRAPHICS
The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other demographic characteristics of the Cookie Eaters audience?
Sign Up