Explore the Cookie Eaters Audience
Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Cookie Eaters audience.
INTERESTS
The Cookie Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cookie Eaters audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 16.27% | 21.86x |
| Gourmet Food & Wine Researchers | 16.72% | 21.85x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 7.82% | 20.04x |
| Bargain Shopping Researchers | 9.76% | 19.97x |
| Cook at Home Parents | 16.58% | 19.62x |
| Home Coffee Makers | 13.42% | 19.48x |
| Shelf-Stable Food Content Readers | 7.36% | 19.06x |
| Luxury Athletic Footwear Shoppers | 10.44% | 18.95x |
| Luxury Fitness Shoppers | 10.44% | 18.95x |
| Budget Grocery Shoppers | 15.89% | 18.95x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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APPAREL RETAILERS
The Cookie Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.52x |
| Urban Outfitters | 0.02% | 1.34x |
| J. Crew | 0.01% | 1.29x |
| Zumiez | 0.03% | 1.28x |
| Dressbarn | 0.01% | 1.21x |
| The Childrens Place | 0.02% | 1.15x |
| Express | 0.02% | 1.12x |
| American Eagle Outfitters | 0.01% | 1.09x |
| Banana Republic | 0.01% | 1.05x |
| Carhartt | 0.14% | 1.03x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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WEBSITES
The Cookie Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cookie Eaters audience is bakingbeauty.net.
| Website | Composition | Index |
| bakingbeauty.net | 1.70% | 17.50x |
| thedomesticrebel.com | 1.83% | 15.66x |
| tamaratattles.com | 1.71% | 15.51x |
| somethingswanky.com | 1.05% | 15.34x |
| ladysavings.com | 4.00% | 15.31x |
| barbarabakes.com | 1.24% | 14.74x |
| tablespoon.com | 3.79% | 14.48x |
| myfoodandfamily.com | 1.56% | 14.47x |
| creationsbykara.com | 1.42% | 14.14x |
| bakingamoment.com | 2.30% | 13.75x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cookie Eaters audience is Diabetes Research.
| Content Affinity | Composition | Index |
| Diabetes Research | 0.03% | 12.71x |
| Cakes & Sweets | 0.34% | 10.43x |
| Healthy Eating Researchers | 0.05% | 9.29x |
| Women Shoppers | 0.04% | 9.22x |
| Consumer Packaged Goods | 13.48% | 8.40x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.08% | 8.09x |
| Mail Order Food | 0.16% | 7.94x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.06% | 7.75x |
| Crossfit & Obstacle Race Enthusiasts | 0.02% | 7.40x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.60% | 7.19x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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DEMOGRAPHICS
The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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