Dstillery Audiences

COOKIE EATERS

Audience Size: 4 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 37.55% 25.91x
Bargain Shopping Researchers 37.24% 25.31x
Gourmet Food & Wine Researchers 35.35% 24.17x
Cooking Show Fans 34.63% 24.07x
Supermarket Shoppers 39.11% 23.96x
Home Kitchen Chefs 35.26% 23.80x
Budget Grocery Shoppers 36.40% 23.79x
Orlando Activities Researchers 33.93% 23.70x
Home Coffee Makers 35.02% 23.68x
Nashville Activity Researchers 34.25% 23.22x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 1.22x
Dressbarn 0.04% 1.21x
Bonobos 0.01% 1.17x
Belk 0.01% 1.15x
Carhartt 0.33% 1.12x
Jos A. Bank Clothiers 0.04% 1.11x
Old Navy 0.09% 1.10x
Journeys 0.11% 1.08x
Ann Taylor 0.02% 1.07x
Mens Wearhouse 0.06% 1.07x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is ricekrispies.com.

Website Composition Index
ricekrispies.com 1.03% 29.92x
kraftrecipes.com 15.01% 27.09x
joann.com 3.31% 24.19x
toysrus.com 2.02% 24.16x
craftsy.com 2.62% 24.10x
hellmanns.com 1.68% 24.08x
fitpregnancy.com 1.74% 23.28x
knorr.com 1.09% 23.06x
recipe4living.com 2.44% 22.51x
rue21.com 1.85% 22.42x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 3.02% 20.01x
As Seen On TV Products 0.06% 18.36x
Consumer Packaged Goods 14.99% 17.00x
ISPs & Local Services 0.03% 15.92x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.19% 15.49x
Cakes & Sweets 3.95% 14.64x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.16% 14.36x
Toys Shopping 3.38% 13.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 13.69x
Nutrition & Diabetic Living 0.84% 12.77x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female