Dstillery Audiences

COOKIE EATERS

Audience Size: 3.7 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 27.31% 22.91x
Ice Cream Shoppers 30.13% 22.48x
Gourmet Food & Wine Researchers 25.91% 21.63x
Budget Grocery Shoppers 28.11% 21.52x
Supermarket Shoppers 29.17% 21.47x
Orlando Activities Researchers 25.24% 21.42x
Cooking Show Fans 26.22% 20.97x
Trendy Shoe Shoppers 26.67% 20.97x
Nashville Activity Researchers 24.38% 20.88x
Home Kitchen Chefs 26.16% 20.80x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Chicos.

Location Composition Index
Chicos 0.01% 1.35x
Old Navy 0.02% 1.32x
White House Black Market 0.01% 1.28x
Journeys 0.01% 1.18x
Lane Bryant 0.01% 1.17x
Carhartt 0.17% 1.09x
The Childrens Place 0.01% 1.08x
Mens Wearhouse 0.01% 1.07x
Maurices 0.02% 1.05x
Victoria's Secret 0.01% 0.95x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 6.34% 26.07x
oldtimecandy.com 1.29% 21.77x
recipe4living.com 1.38% 21.65x
wilton.com 3.22% 21.08x
hiddenvalley.com 1.20% 20.82x
sallybeauty.com 3.49% 20.81x
christmastreeshops.com 2.16% 20.74x
kirklands.com 1.39% 20.61x
veruta.com 1.23% 20.18x
reynoldskitchens.com 1.54% 19.85x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.09% 21.68x
Food Cluster 1.21% 20.24x
Toys Shopping 1.67% 14.95x
Cakes & Sweets 2.53% 14.15x
Party Suppliers 3.43% 14.12x
Cub & Girl Scouts 0.49% 13.96x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.39% 13.67x
Cheerleading 0.40% 13.01x
Custom Gifts 1.34% 12.72x
Consumer Packaged Goods 13.22% 12.53x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female