Dstillery Audiences

COOKIE EATERS

Audience Size: 3.4 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 42.60% 25.73x
Home Kitchen Chefs 34.94% 24.87x
Supermarket Shoppers 46.90% 24.19x
Sweet Tooths 46.11% 23.44x
Blender Shoppers 40.44% 23.41x
Gourmet Food & Wine Researchers 32.18% 23.39x
Bargain Shopping Researchers 33.24% 22.79x
Budget Grocery Shoppers 35.85% 22.58x
Coffee Lovers 38.49% 22.38x
Food Allergies Researchers 35.43% 21.63x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Chicos.

Location Composition Index
Chicos 0.05% 1.15x
Talbots 0.05% 1.14x
Belk 0.02% 1.08x
REI 0.02% 1.08x
Patagonia 0.01% 1.00x
Lane Bryant 0.04% 0.98x
LOFT 0.04% 0.98x
Brooks Brothers 0.03% 0.95x
Michael Kors 0.02% 0.95x
Dressbarn 0.04% 0.93x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is neutrogena.com.

Website Composition Index
neutrogena.com 1.16% 54.81x
cookscountry.com 1.04% 54.46x
sallyhansen.com 1.05% 54.10x
empoweringparents.com 1.22% 48.62x
mommypoppins.com 2.32% 48.33x
pier1.com 2.42% 48.27x
coach.com 1.15% 47.32x
chex.com 1.87% 47.14x
mccormick.com 1.76% 46.75x
kelloggsfamilyrewards.com 1.20% 46.39x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 8.59% 21.49x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.95% 19.66x
As Seen On TV Products 0.21% 18.84x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.30% 16.05x
Consumer Packaged Goods 32.57% 15.79x
Cakes & Sweets 6.68% 15.17x
Higher-End Fashion Brands 3.25% 14.94x
Nutrition & Diabetic Living 1.42% 14.16x
Holiday Gifts 1.58% 13.93x
Bird Watching 1.93% 13.92x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female