Explore the Cookie Eaters Audience
Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Cookie Eaters audience.
INTERESTS
The Cookie Eaters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cookie Eaters audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 36.35% | 32.86x |
| Ice Cream Shoppers | 40.07% | 32.45x |
| Orlando Activities Researchers | 33.75% | 31.31x |
| Budget Grocery Shoppers | 35.66% | 31.29x |
| Home Coffee Makers | 36.62% | 31.20x |
| Supermarket Shoppers | 40.84% | 30.73x |
| Nashville Activity Researchers | 34.08% | 30.43x |
| Home Kitchen Chefs | 37.20% | 30.40x |
| Gourmet Food & Wine Researchers | 37.32% | 30.30x |
| Cooking Show Fans | 36.35% | 30.19x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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APPAREL RETAILERS
The Cookie Eaters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.08% | 1.42x |
| Eddie Bauer | 0.03% | 1.36x |
| Belk | 0.01% | 1.33x |
| REI | 0.01% | 1.28x |
| Talbots | 0.03% | 1.21x |
| Dressbarn | 0.04% | 1.18x |
| Chicos | 0.05% | 1.17x |
| Lululemon | 0.04% | 1.14x |
| Gymboree | 0.05% | 1.12x |
| Brooks Brothers | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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WEBSITES
The Cookie Eaters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cookie Eaters audience is ricekrispies.com.
| Website | Composition | Index |
| ricekrispies.com | 1.69% | 37.77x |
| yankeecandle.com | 1.11% | 36.82x |
| familydoctor.org | 1.45% | 35.46x |
| grandparents.com | 1.22% | 33.96x |
| allaboutbirds.org | 1.54% | 33.50x |
| katespade.com | 1.38% | 33.40x |
| spirithalloween.com | 1.91% | 33.28x |
| bissell.com | 1.04% | 32.35x |
| recipetips.com | 1.26% | 32.33x |
| umm.edu | 1.03% | 31.92x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 3.73% | 22.59x |
| As Seen On TV Products | 0.08% | 21.09x |
| Consumer Packaged Goods | 16.63% | 19.71x |
| ISPs & Local Services | 0.05% | 19.37x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.26% | 17.81x |
| Toys Shopping | 3.84% | 17.46x |
| Mail Order Food | 1.54% | 16.57x |
| Cakes & Sweets | 4.25% | 16.51x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.22% | 16.31x |
| Custom Gifts | 2.89% | 16.27x |
Composition Percentage:
The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
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DEMOGRAPHICS
The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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