Dstillery Audiences

COOKIE EATERS

Audience Size: 2 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 16.27% 21.86x
Gourmet Food & Wine Researchers 16.72% 21.85x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 7.82% 20.04x
Bargain Shopping Researchers 9.76% 19.97x
Cook at Home Parents 16.58% 19.62x
Home Coffee Makers 13.42% 19.48x
Shelf-Stable Food Content Readers 7.36% 19.06x
Luxury Athletic Footwear Shoppers 10.44% 18.95x
Luxury Fitness Shoppers 10.44% 18.95x
Budget Grocery Shoppers 15.89% 18.95x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.52x
Urban Outfitters 0.02% 1.34x
J. Crew 0.01% 1.29x
Zumiez 0.03% 1.28x
Dressbarn 0.01% 1.21x
The Childrens Place 0.02% 1.15x
Express 0.02% 1.12x
American Eagle Outfitters 0.01% 1.09x
Banana Republic 0.01% 1.05x
Carhartt 0.14% 1.03x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is bakingbeauty.net.

Website Composition Index
bakingbeauty.net 1.70% 17.50x
thedomesticrebel.com 1.83% 15.66x
tamaratattles.com 1.71% 15.51x
somethingswanky.com 1.05% 15.34x
ladysavings.com 4.00% 15.31x
barbarabakes.com 1.24% 14.74x
tablespoon.com 3.79% 14.48x
myfoodandfamily.com 1.56% 14.47x
creationsbykara.com 1.42% 14.14x
bakingamoment.com 2.30% 13.75x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Diabetes Research.

Content Affinity Composition Index
Diabetes Research 0.03% 12.71x
Cakes & Sweets 0.34% 10.43x
Healthy Eating Researchers 0.05% 9.29x
Women Shoppers 0.04% 9.22x
Consumer Packaged Goods 13.48% 8.40x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 8.09x
Mail Order Food 0.16% 7.94x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.06% 7.75x
Crossfit & Obstacle Race Enthusiasts 0.02% 7.40x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.60% 7.19x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female