Dstillery Audiences

COOKIE EATERS

Audience Size: 3.5 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Supermarket Shoppers.

Interest Composition Index
Supermarket Shoppers 46.91% 23.13x
Ice Cream Shoppers 43.53% 23.12x
Home Kitchen Chefs 32.27% 23.11x
Sweet Tooths 43.94% 21.96x
Bargain Shopping Researchers 28.07% 21.66x
Budget Grocery Shoppers 34.06% 21.38x
Blender Shoppers 38.72% 21.35x
Gourmet Food & Wine Researchers 32.41% 21.25x
Coffee Lovers 38.06% 20.55x
Candy Shoppers 38.41% 20.18x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.27x
Gymboree 0.03% 1.17x
Talbots 0.04% 1.11x
Chicos 0.04% 1.08x
Forever 21 0.04% 1.04x
Columbia 0.01% 1.04x
REI 0.01% 1.04x
Lane Bryant 0.03% 1.02x
Lululemon 0.04% 1.02x
Belk 0.01% 1.01x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is puffpastry.com.

Website Composition Index
puffpastry.com 0.20% 90.46x
pepperidgefarm.com 0.70% 86.05x
kelloggstore.com 0.13% 77.33x
entenmanns.com 0.12% 75.15x
foodfacts.com 0.14% 71.44x
pillsburybaking.com 0.62% 69.22x
ladysavings.com 0.19% 67.81x
jif.com 0.13% 66.43x
shopwell.com 0.12% 65.44x
barefootcontessa.com 0.51% 63.54x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 8.18% 20.34x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.94% 18.50x
As Seen On TV Products 0.20% 17.50x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.27% 15.39x
Consumer Packaged Goods 31.50% 14.81x
Custom Gifts 5.27% 14.70x
Mail Order Food 3.25% 14.45x
Cakes & Sweets 5.69% 14.41x
Higher-End Fashion Brands 3.35% 14.21x
Holiday Gifts 1.41% 14.05x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999