Dstillery Audiences

COOKIE EATERS

Audience Size: 2.4 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 40.04% 49.35x
Home Coffee Makers 38.17% 47.26x
Bargain Shopping Researchers 34.03% 45.68x
Budget Grocery Shoppers 33.89% 45.54x
Orlando Activities Researchers 35.59% 44.95x
Supermarket Shoppers 43.27% 44.10x
Nashville Activity Researchers 35.16% 44.03x
Blender Shoppers 38.24% 43.14x
Home Kitchen Chefs 36.65% 42.63x
Candy Shoppers 38.75% 41.44x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Belk.

Location Composition Index
Belk 0.02% 1.58x
Jos A. Bank Clothiers 0.47% 1.57x
Mens Wearhouse 0.65% 1.33x
Express Outlets 0.01% 1.24x
Bonobos 0.07% 1.20x
White House Black Market 0.27% 1.19x
Supreme 0.01% 1.14x
Buckle 0.21% 1.14x
Johnston and Murphy 0.16% 1.13x
Talbots 0.05% 1.12x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 1.46% 47.25x
chex.com 1.31% 46.99x
barenecessities.com 1.53% 45.65x
pier1.com 1.62% 45.32x
whole30.com 1.44% 44.90x
hickoryfarms.com 1.32% 44.72x
secretmenus.com 1.49% 44.67x
belk.com 1.48% 44.41x
elfcosmetics.com 1.11% 44.27x
plannedparenthood.org 1.69% 43.60x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 7.88% 28.24x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.70% 27.16x
As Seen On TV Products 0.18% 25.85x
Consumer Packaged Goods 28.67% 22.43x
Toys Shopping 7.24% 21.04x
Higher-End Fashion Brands 2.23% 20.98x
Custom Gifts 5.68% 20.75x
Mail Order Food 3.28% 20.12x
Costumes 1.03% 19.89x
Washington D.C. Hotels 0.02% 19.68x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female