Dstillery Audiences

COOKIE EATERS

Audience Size: 3 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 26.35% 22.59x
Budget Grocery Shoppers 28.21% 22.07x
Orlando Activities Researchers 23.64% 21.63x
Trendy Shoe Shoppers 26.48% 21.51x
Nashville Activity Researchers 23.31% 21.36x
Ice Cream Shoppers 30.36% 21.23x
Gourmet Food & Wine Researchers 26.32% 21.22x
Supermarket Shoppers 28.67% 21.13x
Cooking Show Fans 26.88% 20.77x
Home Kitchen Chefs 26.82% 20.61x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.42x
LOFT 0.01% 1.42x
Old Navy 0.02% 1.39x
White House Black Market 0.01% 1.34x
Buckle 0.01% 1.31x
Banana Republic 0.01% 1.30x
Chicos 0.01% 1.29x
The Childrens Place 0.02% 1.27x
Lane Bryant 0.01% 1.24x
Maurices 0.02% 1.19x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 1.27% 33.18x
christmastreeshops.com 1.06% 28.25x
wilton.com 1.35% 26.79x
girlscouts.org 1.14% 25.11x
geniuskitchen.com 7.07% 24.98x
avenue.com 1.23% 24.07x
babble.com 2.97% 23.38x
crackerbarrel.com 3.93% 22.65x
tamaratattles.com 3.17% 22.44x
wegmans.com 2.02% 22.40x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.33% 15.92x
Southern California Cluster 0.04% 13.72x
Custom Gifts 0.58% 13.12x
Party Suppliers 1.19% 13.03x
Cub & Girl Scouts 0.22% 12.95x
Toys Shopping 0.76% 12.17x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.12% 12.15x
Hipster Clothing 0.08% 11.51x
Texas Sporting & Outdoors Cluster 0.04% 11.19x
Women Shoppers 2.44% 11.18x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female