Dstillery Audiences

COOKIE EATERS

Audience Size: 3.7 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 40.98% 30.94x
Bargain Shopping Researchers 37.46% 30.65x
Home Coffee Makers 38.58% 29.75x
Budget Grocery Shoppers 36.84% 29.52x
Orlando Activities Researchers 36.49% 29.22x
Nashville Activity Researchers 36.83% 28.59x
Supermarket Shoppers 42.88% 28.55x
Home Kitchen Chefs 38.48% 28.53x
Gourmet Food & Wine Researchers 38.25% 27.81x
Trendy Shoe Shoppers 38.47% 27.60x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.40x
Bonobos 0.10% 1.32x
Mens Wearhouse 0.58% 1.31x
White House Black Market 0.39% 1.27x
Buckle 0.30% 1.23x
Belk 0.01% 1.16x
Johnston and Murphy 0.47% 1.10x
Eddie Bauer 0.03% 1.08x
REI 0.02% 1.03x
Talbots 0.04% 1.01x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is lozo.com.

Website Composition Index
lozo.com 1.09% 35.70x
ricekrispies.com 1.96% 35.27x
charlotterusse.com 1.08% 34.44x
yankeecandle.com 1.32% 34.05x
familydoctor.org 1.83% 33.07x
katespade.com 1.80% 31.53x
grandparents.com 1.47% 31.47x
olivegarden.com 1.08% 31.12x
allaboutbirds.org 1.81% 31.08x
spirithalloween.com 2.32% 30.81x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 4.87% 19.90x
As Seen On TV Products 0.10% 18.12x
Consumer Packaged Goods 19.84% 17.32x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.36% 17.17x
Toys Shopping 4.71% 15.81x
Custom Gifts 3.63% 15.36x
ISPs & Local Services 0.06% 15.28x
Mail Order Food 2.05% 15.02x
Cakes & Sweets 4.87% 14.85x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 14.15x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female