Dstillery Audiences

COOKIE EATERS

Audience Size: 3 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 20.40% 21.54x
Gourmet Food & Wine Researchers 19.17% 21.44x
Bargain Shopping Researchers 18.44% 20.45x
Home Kitchen Chefs 19.89% 20.09x
Cook at Home Parents 22.43% 19.97x
Luxury Athletic Footwear Shoppers 18.95% 19.58x
Luxury Fitness Shoppers 18.95% 19.58x
Budget Grocery Shoppers 22.11% 19.52x
Home Kitchen Bakers 21.89% 19.42x
Coupon Researchers 19.98% 19.31x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 1.47x
Lane Bryant 0.03% 1.41x
Michael Kors 0.02% 1.33x
Express 0.03% 1.33x
Talbots 0.02% 1.29x
Mens Wearhouse 0.04% 1.29x
Old Navy 0.05% 1.26x
LOFT 0.03% 1.26x
Hollister 0.02% 1.25x
Chicos 0.03% 1.23x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is tamaratattles.com.

Website Composition Index
tamaratattles.com 1.99% 19.50x
thedomesticrebel.com 1.68% 17.57x
ladysavings.com 4.69% 17.53x
joyofbaking.com 1.40% 17.23x
gatherforbread.com 1.48% 16.89x
barbarabakes.com 1.79% 16.48x
championdaily.com 1.95% 16.46x
funeral.com 1.13% 16.21x
recipeland.com 1.90% 16.19x
barnesandnoble.com 2.61% 16.13x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.06% 12.47x
Party Suppliers 0.08% 12.22x
Cub & Girl Scouts 0.03% 11.73x
Toys Shopping 0.24% 11.43x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.02% 11.16x
Cakes & Sweets 0.54% 10.90x
Disease Cluster 0.04% 10.73x
Consumer Packaged Goods 11.16% 10.01x
Mail Order Food 0.26% 9.90x
Women Shoppers 0.34% 9.54x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female