Dstillery Audiences

COOKIE EATERS

Audience Size: 2.4 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 36.35% 32.86x
Ice Cream Shoppers 40.07% 32.45x
Orlando Activities Researchers 33.75% 31.31x
Budget Grocery Shoppers 35.66% 31.29x
Home Coffee Makers 36.62% 31.20x
Supermarket Shoppers 40.84% 30.73x
Nashville Activity Researchers 34.08% 30.43x
Home Kitchen Chefs 37.20% 30.40x
Gourmet Food & Wine Researchers 37.32% 30.30x
Cooking Show Fans 36.35% 30.19x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.42x
Eddie Bauer 0.03% 1.36x
Belk 0.01% 1.33x
REI 0.01% 1.28x
Talbots 0.03% 1.21x
Dressbarn 0.04% 1.18x
Chicos 0.05% 1.17x
Lululemon 0.04% 1.14x
Gymboree 0.05% 1.12x
Brooks Brothers 0.02% 1.12x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is ricekrispies.com.

Website Composition Index
ricekrispies.com 1.69% 37.77x
yankeecandle.com 1.11% 36.82x
familydoctor.org 1.45% 35.46x
grandparents.com 1.22% 33.96x
allaboutbirds.org 1.54% 33.50x
katespade.com 1.38% 33.40x
spirithalloween.com 1.91% 33.28x
bissell.com 1.04% 32.35x
recipetips.com 1.26% 32.33x
umm.edu 1.03% 31.92x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 3.73% 22.59x
As Seen On TV Products 0.08% 21.09x
Consumer Packaged Goods 16.63% 19.71x
ISPs & Local Services 0.05% 19.37x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.26% 17.81x
Toys Shopping 3.84% 17.46x
Mail Order Food 1.54% 16.57x
Cakes & Sweets 4.25% 16.51x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.22% 16.31x
Custom Gifts 2.89% 16.27x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female