Dstillery Audiences

COOKIE EATERS

Audience Size: 3.2 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 45.00% 26.91x
Home Coffee Makers 41.06% 26.82x
Home Kitchen Chefs 37.35% 25.81x
Orlando Activities Researchers 35.78% 25.65x
Bargain Shopping Researchers 35.57% 25.07x
Supermarket Shoppers 48.43% 24.67x
Blender Shoppers 42.28% 24.63x
Nashville Activity Researchers 36.83% 24.60x
Sweet Tooths 47.15% 24.39x
Budget Grocery Shoppers 38.07% 23.70x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Belk.

Location Composition Index
Belk 0.02% 1.46x
Chicos 0.06% 1.36x
Dressbarn 0.05% 1.34x
Lane Bryant 0.05% 1.33x
LL Bean 0.01% 1.32x
Talbots 0.06% 1.27x
Ann Taylor 0.04% 1.26x
J. Crew 0.05% 1.24x
Intermix 0.01% 1.22x
Jos A. Bank Clothiers 0.11% 1.22x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is neutrogena.com.

Website Composition Index
neutrogena.com 1.02% 59.34x
empoweringparents.com 1.08% 53.28x
mommypoppins.com 2.07% 53.13x
pier1.com 2.16% 52.83x
chex.com 1.68% 51.75x
coach.com 1.02% 51.74x
barenecessities.com 2.06% 50.80x
belk.com 1.98% 50.25x
whole30.com 1.97% 49.83x
mccormick.com 1.56% 49.79x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 8.07% 22.38x
As Seen On TV Products 0.20% 21.17x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.84% 20.38x
Consumer Packaged Goods 30.79% 17.51x
Cakes & Sweets 6.48% 16.41x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.28% 16.37x
Nutrition & Diabetic Living 1.38% 16.29x
Higher-End Fashion Brands 2.92% 16.17x
Holiday Gifts 1.46% 15.70x
Custom Gifts 6.16% 15.63x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female