Dstillery Audiences

COOKIE EATERS

Audience Size: 3.8 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 32.94% 22.99x
Ice Cream Shoppers 35.51% 22.93x
Gourmet Food & Wine Researchers 33.19% 22.27x
Cooking Show Fans 34.73% 21.94x
Supermarket Shoppers 36.60% 21.75x
Home Kitchen Chefs 33.67% 21.60x
Orlando Activities Researchers 29.07% 21.49x
Trendy Shoe Shoppers 31.36% 21.39x
Budget Grocery Shoppers 31.33% 21.39x
Nashville Activity Researchers 28.30% 21.06x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Free People.

Location Composition Index
Free People 0.02% 1.32x
Mens Wearhouse 0.05% 1.24x
American Eagle Outfitters 0.04% 1.22x
Madewell 0.01% 1.22x
Ann Taylor 0.01% 1.21x
Old Navy 0.05% 1.20x
White House Black Market 0.04% 1.19x
J. Crew 0.03% 1.19x
Chicos 0.03% 1.15x
Jos A. Bank Clothiers 0.03% 1.15x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 12.36% 27.81x
fitpregnancy.com 1.62% 24.67x
hellmanns.com 1.42% 24.31x
joann.com 3.12% 24.08x
stouffers.com 1.31% 23.75x
recipe4living.com 2.24% 23.42x
liptonkitchens.com 1.14% 23.35x
rue21.com 1.61% 23.26x
craftsy.com 1.78% 23.01x
tamaratattles.com 2.47% 22.42x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 2.30% 20.46x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 18.60x
As Seen On TV Products 0.03% 18.09x
Consumer Packaged Goods 12.19% 16.33x
Active Lifestyle Enthusiasts 0.07% 15.24x
Cakes & Sweets 3.43% 14.91x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 14.67x
Toys Shopping 2.46% 13.93x
Cheerleading 0.73% 13.24x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.54% 13.17x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female