Dstillery Audiences

COOKIE EATERS

Audience Size: 2.9 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 41.62% 35.91x
Bargain Shopping Researchers 35.92% 34.90x
Home Coffee Makers 38.99% 34.67x
Budget Grocery Shoppers 35.68% 34.05x
Orlando Activities Researchers 35.79% 34.05x
Nashville Activity Researchers 36.19% 33.11x
Trendy Shoe Shoppers 36.23% 31.88x
Candy Shoppers 38.17% 31.84x
Supermarket Shoppers 45.10% 31.67x
Blender Shoppers 38.26% 31.25x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.49x
Jos A. Bank Clothiers 0.43% 1.44x
Mens Wearhouse 0.63% 1.28x
Bonobos 0.10% 1.25x
Buckle 0.28% 1.18x
White House Black Market 0.35% 1.18x
Eddie Bauer 0.04% 1.16x
Uniqlo 0.02% 1.15x
Talbots 0.06% 1.12x
Supreme 0.01% 1.12x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is chex.com.

Website Composition Index
chex.com 1.16% 42.93x
mommypoppins.com 1.22% 41.78x
hickoryfarms.com 1.19% 41.21x
barenecessities.com 1.32% 40.91x
secretmenus.com 1.30% 40.69x
pier1.com 1.35% 39.86x
belk.com 1.30% 39.75x
whole30.com 1.20% 39.24x
hillspet.com 1.13% 38.85x
mccormick.com 1.05% 38.19x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 6.67% 23.38x
As Seen On TV Products 0.15% 21.86x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.54% 21.53x
Consumer Packaged Goods 24.95% 19.38x
Toys Shopping 6.23% 17.95x
Custom Gifts 4.81% 17.60x
Mail Order Food 2.78% 17.23x
Higher-End Fashion Brands 1.72% 16.96x
Costumes 0.84% 16.68x
Cakes & Sweets 6.01% 16.53x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female