Dstillery Audiences

COOKIE EATERS

Audience Size: 1.5 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 21.36% 85.00x
Gourmet Food & Wine Researchers 17.67% 77.22x
Recipe Researchers 21.45% 75.77x
Cook at Home Parents 45.85% 67.65x
Cookie Recipe Researchers 57.65% 63.35x
Chicken Recipe Researchers 45.05% 62.31x
Home Kitchen Chefs 18.20% 61.31x
Mexican Food Enthusiasts 37.31% 59.65x
Louisiana Creole Food Enthusiasts 47.78% 59.25x
Shelf-Stable Food Content Readers 38.46% 56.24x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Maurices.

Location Composition Index
Maurices 0.04% 1.54x
Mens Wearhouse 0.01% 1.51x
Zumiez 0.01% 1.00x
Gymboree 0.01% 0.95x
Old Navy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is pillsbury.com.

Website Composition Index
pillsbury.com 11.51% 70.25x
bettycrocker.com 18.47% 69.82x
tablespoon.com 1.83% 57.52x
familycookierecipes.com 1.86% 53.86x
ninerecipes.com 1.01% 52.51x
dessertnowdinnerlater.com 4.13% 47.10x
keyingredient.com 1.64% 46.34x
practicallyhomemade.com 3.62% 45.26x
jamhands.net 1.16% 44.50x
chocolatewithgrace.com 6.97% 42.02x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 26.35x
Coupons & Family 6.46% 22.40x
Cakes & Sweets 0.27% 18.32x
Mommy Bloggers 6.99% 15.98x
Consumer Packaged Goods 17.11% 15.78x
Assorted Topics (Car News, Animals, Viral Media) 0.83% 14.70x
Low Carb Diets 1.86% 14.36x
Family on a Budget 14.00% 14.12x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.29% 13.86x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.87% 13.62x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female