Dstillery Audiences

COOKIE EATERS

Audience Size: 2.9 Million Devices

Explore the Cookie Eaters Audience

Below you'll find more information about the Cookie Eaters audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Cookie Eaters audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Eaters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Eaters audience is Ice Cream Shoppers.

Interest Composition Index
Ice Cream Shoppers 42.66% 26.60x
Home Coffee Makers 40.23% 26.22x
Nashville Activity Researchers 35.86% 24.32x
Budget Grocery Shoppers 35.76% 24.25x
Bargain Shopping Researchers 35.36% 24.10x
Blender Shoppers 40.79% 23.98x
Orlando Activities Researchers 36.50% 23.85x
Home Kitchen Chefs 39.01% 23.51x
Trendy Shoe Shoppers 36.36% 23.46x
Supermarket Shoppers 47.54% 23.23x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Interest attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Eaters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Eaters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.27x
Mens Wearhouse 0.37% 1.13x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Location attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Eaters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Eaters audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 1.78% 52.41x
chex.com 1.49% 52.23x
pier1.com 1.86% 50.88x
barenecessities.com 1.82% 50.79x
whole30.com 1.72% 49.58x
secretmenus.com 1.70% 49.44x
hickoryfarms.com 1.48% 49.33x
belk.com 1.72% 49.10x
mccormick.com 1.36% 48.30x
ehealthme.com 1.11% 48.00x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Web attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Eaters audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 7.91% 23.73x
Consumer Packaged Goods 29.74% 18.50x
Higher-End Fashion Brands 2.65% 17.67x
Toys Shopping 7.69% 17.43x
Custom Gifts 5.87% 17.13x
Cakes & Sweets 6.58% 16.89x
Bird Watching 1.69% 15.77x
Mail Order Food 3.65% 15.70x
Home Decoration - Crafts & Kids 2.63% 15.11x
Beach & Intimate Wear 1.64% 15.06x
Composition Percentage: The overlap percentage between the Cookie Eaters audience and the Content Affinity attribute.
Index: A comparison of the Cookie Eaters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Eaters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female