Dstillery Audiences

COOKIE RECIPE RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Cookie Recipe Researchers Audience

Below you'll find more information about the Cookie Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Cookie Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Recipe Researchers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 23.61% 39.36x
Cook at Home Parents 45.67% 37.99x
Cooking Show Fans 39.47% 36.60x
Recipe Researchers 37.30% 35.91x
Gourmet Food & Wine Researchers 34.87% 35.27x
Healthy Snacks Shoppers 40.63% 35.02x
Malaysian Food Enthusiasts 41.41% 34.82x
Home Kitchen Chefs 36.66% 33.45x
Pantry Recipes Researchers 20.78% 32.87x
Healthy Diet Recipe Researchers 36.96% 32.53x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Recipe Researchers audience is Coach.

Location Composition Index
Coach 0.02% 1.78x
Eddie Bauer 0.02% 1.65x
Dressbarn 0.03% 1.37x
American Eagle Outfitters 0.03% 1.32x
Victoria's Secret 0.05% 1.32x
Buckle 0.03% 1.28x
J. Crew 0.02% 1.28x
Express 0.03% 1.25x
Carhartt 0.30% 1.25x
Gap 0.03% 1.25x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Location attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Recipe Researchers audience is stuckonsweet.com.

Website Composition Index
stuckonsweet.com 1.16% 41.94x
thebakingchocolatess.com 4.94% 38.21x
thegoldlininggirl.com 1.01% 35.50x
thedomesticrebel.com 3.23% 33.76x
handletheheat.com 7.93% 32.79x
countrysidecravings.com 2.74% 32.16x
littledairyontheprairie.com 1.38% 30.99x
sweetestmenu.com 2.69% 30.39x
somethingswanky.com 1.62% 30.39x
southernfoodandfun.com 1.89% 30.35x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Web attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 22.22x
Cakes & Sweets 1.06% 21.39x
Cub & Girl Scouts 0.05% 20.15x
Coupons & Family 6.00% 17.43x
Low Carb Diets 4.23% 16.75x
Custom Gifts 0.08% 15.53x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.14% 15.25x
Mommy Bloggers 6.34% 15.17x
Female Lifestyle Content Readers 2.71% 14.71x
Networking Marketing 0.04% 14.70x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female