Dstillery Audiences

COOKIE RECIPE RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Cookie Recipe Researchers Audience

Below you'll find more information about the Cookie Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cookie Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Recipe Researchers audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 50.44% 41.45x
Cooking Show Fans 44.89% 38.47x
Mexican Food Shoppers 48.27% 37.67x
Recipe Researchers 51.59% 37.62x
Healthy Snacks Shoppers 51.51% 37.37x
Malaysian Food Enthusiasts 45.18% 36.31x
Home Kitchen Chefs 47.24% 36.15x
Gourmet Food & Wine Researchers 48.06% 35.65x
Bargain Shopping Researchers 36.31% 35.28x
Coupon Researchers 43.46% 35.27x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Recipe Researchers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.29x
Jos A. Bank Clothiers 0.37% 1.28x
Mens Wearhouse 0.57% 1.21x
Buckle 0.27% 1.21x
Express Outlets 0.01% 1.17x
White House Black Market 0.34% 1.16x
LL Bean 0.01% 1.14x
Talbots 0.06% 1.11x
Dressbarn 0.07% 1.09x
Eddie Bauer 0.03% 1.08x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Location attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Recipe Researchers audience is what2cook.net.

Website Composition Index
what2cook.net 1.07% 89.51x
chiefhealth.us 1.70% 87.82x
joyfulmommaskitchen.com 1.80% 81.60x
staynaturallyhealthy.com 1.12% 73.24x
jamhands.net 1.61% 73.13x
gardenandtable.net 2.55% 67.76x
inspiringcooks.com 2.03% 67.33x
dishesanddustbunnies.com 2.54% 66.32x
4theloveoffoodblog.com 2.89% 65.73x
hollyscheatday.com 1.31% 65.02x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Web attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 30.13x
Coupons & Family 13.17% 22.64x
Comedy Content 0.96% 21.82x
Cakes & Sweets 7.69% 21.12x
Mommy Bloggers 9.67% 20.11x
Scrapbooking & Home Art Projects 7.98% 20.01x
Female Lifestyle Content Readers 8.41% 19.85x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.66% 19.49x
Low Carb Diets 13.10% 19.08x
Decoration & Fabric 0.06% 18.75x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female