Dstillery Audiences

COOKIE RECIPE RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Cookie Recipe Researchers Audience

Below you'll find more information about the Cookie Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Cookie Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Recipe Researchers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 27.63% 41.83x
Cook at Home Parents 46.07% 40.17x
Recipe Researchers 37.74% 38.62x
Cooking Show Fans 37.65% 38.28x
Healthy Snacks Shoppers 40.79% 37.96x
Pantry Recipes Researchers 25.29% 37.80x
Malaysian Food Enthusiasts 42.10% 37.00x
Gourmet Food & Wine Researchers 33.59% 36.81x
Home Kitchen Chefs 35.33% 35.16x
Healthy Diet Recipe Researchers 37.47% 34.80x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Recipe Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.26x
Carhartt 0.13% 1.21x
Old Navy 0.02% 1.14x
Mens Wearhouse 0.01% 1.08x
Maurices 0.02% 1.06x
Victoria's Secret 0.01% 0.82x
Journeys 0.01% 0.77x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Location attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Recipe Researchers audience is thebakerupstairs.com.

Website Composition Index
thebakerupstairs.com 1.09% 40.77x
stuckonsweet.com 2.28% 39.27x
xokatierosario.com 1.28% 37.67x
myrecipemagic.com 2.05% 37.13x
thebakingchocolatess.com 7.24% 36.65x
bakingwithmom.com 1.19% 35.41x
recipesforourdailybread.com 1.08% 35.40x
thegoldlininggirl.com 1.62% 34.39x
ourlifetastesgood.com 1.12% 34.37x
wineandglue.com 2.33% 34.24x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Web attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.34% 31.51x
Cakes & Sweets 1.93% 22.78x
Coupons & Family 8.80% 19.82x
Low Carb Diets 6.89% 19.65x
Female Lifestyle Content Readers 4.35% 18.93x
Scrapbooking & Home Art Projects 4.76% 18.09x
Cub & Girl Scouts 0.20% 17.64x
Tattoos & Costumes 0.07% 17.47x
Mommy Bloggers 9.95% 17.08x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.46% 16.99x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female