Dstillery Audiences

COOKIE RECIPE RESEARCHERS

Audience Size: 4.1 Million Devices

Explore the Cookie Recipe Researchers Audience

Below you'll find more information about the Cookie Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Cookie Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Recipe Researchers audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 54.06% 36.57x
Cooking Show Fans 48.70% 35.15x
Recipe Researchers 50.16% 35.02x
Gourmet Food & Wine Researchers 47.37% 34.49x
Healthy Snacks Shoppers 50.08% 34.38x
Home Kitchen Chefs 47.79% 34.21x
Mexican Food Shoppers 50.60% 33.06x
Malaysian Food Enthusiasts 47.77% 32.53x
Home Design and Living Publication Readers 39.41% 32.05x
Bargain Shopping Researchers 38.56% 31.92x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Recipe Researchers audience is Buckle.

Location Composition Index
Buckle 0.36% 1.42x
White House Black Market 0.42% 1.31x
Jos A. Bank Clothiers 0.32% 1.29x
Mens Wearhouse 0.51% 1.22x
Johnston and Murphy 0.59% 1.19x
Bonobos 0.09% 1.13x
Dressbarn 0.04% 0.97x
REI 0.01% 0.96x
Chicos 0.05% 0.96x
Journeys 0.04% 0.92x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Location attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Recipe Researchers audience is stuckonsweet.com.

Website Composition Index
stuckonsweet.com 1.90% 45.71x
4theloveoffoodblog.com 1.45% 44.14x
thebakingchocolatess.com 4.15% 43.06x
confessionsofacookbookqueen.com 1.25% 42.34x
dishesanddustbunnies.com 1.20% 42.06x
thebakerupstairs.com 1.47% 41.76x
thebestblogrecipes.com 3.37% 41.68x
backforseconds.com 1.54% 41.60x
gardenandtable.net 1.28% 41.58x
thedomesticrebel.com 3.09% 41.17x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Web attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 25.82x
Coupons & Family 9.43% 20.00x
Comedy Content 0.67% 19.94x
Cakes & Sweets 5.38% 19.47x
Decoration & Fabric 0.04% 18.77x
Low Carb Diets 8.97% 18.58x
Scrapbooking & Home Art Projects 5.69% 18.13x
Mommy Bloggers 7.11% 17.86x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.57% 17.86x
Female Lifestyle Content Readers 6.32% 17.83x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female