Dstillery Audiences

COOKIE RECIPE RESEARCHERS

Audience Size: 4 Million Devices

Explore the Cookie Recipe Researchers Audience

Below you'll find more information about the Cookie Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Cookie Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Recipe Researchers audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 52.50% 34.84x
Cooking Show Fans 47.47% 33.32x
Recipe Researchers 49.68% 33.04x
Gourmet Food & Wine Researchers 46.54% 32.48x
Healthy Snacks Shoppers 49.51% 32.23x
Home Kitchen Chefs 46.72% 31.99x
Mexican Food Shoppers 48.98% 31.63x
Malaysian Food Enthusiasts 46.00% 30.99x
Bargain Shopping Researchers 38.23% 30.16x
Home Kitchen Bakers 45.39% 29.69x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Recipe Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.30x
Chicos 0.05% 1.18x
Eddie Bauer 0.02% 1.17x
Buckle 0.05% 1.13x
Dressbarn 0.04% 1.13x
REI 0.01% 1.12x
Belk 0.01% 1.12x
White House Black Market 0.05% 1.06x
Bonobos 0.01% 1.06x
Gymboree 0.04% 1.05x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Location attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Recipe Researchers audience is inspiringcooks.com.

Website Composition Index
inspiringcooks.com 1.13% 73.80x
stylevast.com 1.10% 69.00x
4theloveoffoodblog.com 1.88% 60.71x
laurenrabadi.com 1.78% 57.87x
stuckonsweet.com 2.23% 56.29x
thebakerupstairs.com 1.94% 55.99x
momluck.com 1.02% 55.49x
dishesanddustbunnies.com 1.54% 55.03x
trimmedandtoned.com 1.16% 54.40x
thebestblogrecipes.com 4.01% 53.96x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Web attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 26.71x
Comedy Content 0.63% 20.01x
Cakes & Sweets 5.21% 19.62x
Coupons & Family 9.48% 19.40x
Decoration & Fabric 0.04% 19.09x
Low Carb Diets 8.47% 18.74x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.92% 17.80x
Female Lifestyle Content Readers 6.28% 17.69x
Scrapbooking & Home Art Projects 5.48% 17.60x
Consumer Packaged Goods 15.17% 17.23x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female