Dstillery Audiences

COOKIE RECIPE RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Cookie Recipe Researchers Audience

Below you'll find more information about the Cookie Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Cookie Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Recipe Researchers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 21.27% 46.95x
Cook at Home Parents 43.18% 45.58x
Recipe Researchers 35.36% 44.53x
Cooking Show Fans 34.58% 44.45x
Gourmet Food & Wine Researchers 29.64% 43.77x
Malaysian Food Enthusiasts 39.21% 42.28x
Healthy Snacks Shoppers 38.66% 40.60x
Dessert/Sweets Bakers 38.23% 40.15x
Bargain Shopping Researchers 28.22% 39.79x
Healthy Diet Recipe Researchers 29.79% 39.52x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Recipe Researchers audience is Maurices.

Location Composition Index
Maurices 0.08% 1.41x
Dressbarn 0.03% 1.30x
Belk 0.02% 1.26x
Carhartt 0.35% 1.25x
Jos A. Bank Clothiers 0.03% 1.18x
Coach 0.02% 1.16x
Buckle 0.05% 1.16x
Talbots 0.02% 1.16x
Old Navy 0.06% 1.10x
Chicos 0.03% 1.07x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Location attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Recipe Researchers audience is stuckonsweet.com.

Website Composition Index
stuckonsweet.com 1.03% 43.84x
thebakingchocolatess.com 5.32% 41.62x
thegoldlininggirl.com 1.28% 37.52x
thetipsyhousewife.org 1.05% 35.82x
myrecipemagic.com 1.46% 34.64x
countrysidecravings.com 3.00% 34.46x
thedomesticrebel.com 4.61% 33.99x
savorybitesrecipes.com 1.69% 33.27x
handletheheat.com 8.50% 33.25x
4theloveoffoodblog.com 1.07% 33.12x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Web attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Recipe Researchers audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 1.00% 24.11x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 23.76x
Coupons & Family 8.03% 19.69x
Low Carb Diets 3.93% 18.56x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.09% 17.43x
Female Lifestyle Content Readers 2.38% 17.16x
Teen Hair 1.22% 16.21x
Mommy Bloggers 7.39% 16.19x
Home Decoration Content Readers 15.30% 15.63x
Assorted Topics (Family, Household Wellness, The Beach) 14.44% 15.57x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female