Dstillery Audiences

COOKIE RECIPE RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Cookie Recipe Researchers Audience

Below you'll find more information about the Cookie Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Cookie Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Recipe Researchers audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 47.67% 29.02x
Healthy Snacks Shoppers 48.18% 28.45x
Cook at Home Parents 50.06% 27.48x
Home Kitchen Chefs 42.02% 26.96x
Coupon Researchers 41.11% 26.44x
Gourmet Food & Wine Researchers 42.34% 26.19x
Mexican Food Shoppers 47.75% 25.16x
Cooking Show Fans 44.04% 25.07x
Malaysian Food Enthusiasts 45.41% 24.38x
Home Kitchen Bakers 41.82% 24.38x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Recipe Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.50x
Chicos 0.06% 1.25x
Ralph Lauren 0.01% 1.17x
Club Monaco 0.01% 1.17x
Carhartt 0.25% 1.13x
Jos A. Bank Clothiers 0.09% 1.12x
Dressbarn 0.04% 1.12x
Lane Bryant 0.04% 1.08x
Madewell 0.02% 1.06x
Zumiez 0.03% 1.05x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Location attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Recipe Researchers audience is joyfulmommaskitchen.com.

Website Composition Index
joyfulmommaskitchen.com 1.66% 69.41x
thespiffycookie.com 1.01% 69.35x
what2cook.net 1.21% 66.09x
thebakingchocolatess.com 6.05% 59.93x
chiefhealth.us 2.27% 59.66x
jamhands.net 1.76% 59.51x
confessionsofacookbookqueen.com 2.39% 57.85x
inspiringcooks.com 1.72% 57.13x
diyandmag.com 1.19% 56.72x
thedomesticrebel.com 5.02% 56.42x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Web attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Recipe Researchers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.33% 25.85x
Coupons & Family 12.86% 20.92x
Female Lifestyle Content Readers 6.82% 19.61x
Cakes & Sweets 7.71% 19.49x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 6.42% 19.06x
Comedy Content 0.99% 19.05x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 17.85% 18.53x
Scrapbooking & Home Art Projects 7.85% 17.87x
Decoration & Fabric 0.07% 17.60x
Mommy Bloggers 8.53% 17.58x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Recipe Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female