Dstillery Audiences

COOKIE RECIPE RESEARCHERS

Audience Size: 1.5 Million Devices

Explore the Cookie Recipe Researchers Audience

Below you'll find more information about the Cookie Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Cookie Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Recipe Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 22.68% 72.12x
Recipe Researchers 24.11% 68.70x
Gourmet Food & Wine Researchers 19.01% 62.13x
Home Kitchen Chefs 21.86% 57.80x
Cook at Home Parents 46.51% 57.56x
Louisiana Creole Food Enthusiasts 52.23% 56.23x
Sweet Tooths 69.47% 55.80x
Cookie Eaters 61.58% 54.96x
Home Kitchen Bakers 68.53% 53.89x
Chicken Recipe Researchers 46.76% 53.08x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Recipe Researchers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.73x
Buckle 0.01% 1.67x
Mens Wearhouse 0.01% 1.52x
Zumiez 0.01% 1.06x
Urban Outfitters 0.01% 1.03x
Gymboree 0.01% 0.94x
Old Navy 0.01% 0.88x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Location attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Recipe Researchers audience is ninerecipes.com.

Website Composition Index
ninerecipes.com 1.32% 68.71x
practicallyhomemade.com 5.21% 65.24x
yummiestfood.com 2.40% 63.96x
cookiedoughandovenmitt.com 5.03% 60.26x
jamhands.net 1.48% 56.46x
recipecs.com 1.13% 56.29x
bakingwithmom.com 1.18% 55.83x
lovecookingdaily.com 2.83% 55.29x
newsouthcharm.com 3.20% 53.96x
easypeasypleasy.com 1.33% 53.41x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Web attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 32.21x
Coupons & Family 8.54% 26.19x
Assorted Topics (Car News, Animals, Viral Media) 1.37% 24.91x
Cakes & Sweets 0.39% 24.21x
Mommy Bloggers 9.63% 20.48x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.03% 19.28x
Family on a Budget 19.62% 18.26x
Home Decoration Content Readers 11.42% 17.86x
Low Carb Diets 2.39% 16.84x
Assorted Topics (Family, Household Wellness, The Beach) 7.88% 15.50x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female