Dstillery Audiences

COOKIE RECIPE RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Cookie Recipe Researchers Audience

Below you'll find more information about the Cookie Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cookie Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Cookie Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cookie Recipe Researchers audience is Healthy Snacks Shoppers.

Interest Composition Index
Healthy Snacks Shoppers 47.77% 55.64x
Cook at Home Parents 50.26% 55.26x
Recipe Researchers 48.60% 55.05x
Home Kitchen Chefs 42.71% 52.24x
Cooking Show Fans 43.56% 51.23x
Mexican Food Shoppers 48.25% 51.23x
Coupon Researchers 41.44% 50.93x
Home Design and Living Publication Readers 37.17% 50.12x
Gourmet Food & Wine Researchers 44.05% 50.05x
Malaysian Food Enthusiasts 44.60% 49.84x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cookie Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cookie Recipe Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.31x
Eddie Bauer 0.02% 1.23x
Mens Wearhouse 0.51% 1.22x
Bonobos 0.05% 1.21x
Urban Outfitters 0.05% 1.17x
Club Monaco 0.02% 1.16x
Chicos 0.06% 1.12x
Buckle 0.14% 1.11x
White House Black Market 0.16% 1.08x
Lane Bryant 0.05% 1.08x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Location attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cookie Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cookie Recipe Researchers audience is what2cook.net.

Website Composition Index
what2cook.net 1.03% 84.51x
chiefhealth.us 1.66% 82.95x
joyfulmommaskitchen.com 1.60% 79.94x
staynaturallyhealthy.com 1.11% 69.40x
jamhands.net 1.56% 68.18x
hollyscheatday.com 1.02% 67.11x
thebakingchocolatess.com 6.35% 66.93x
stuckonsweet.com 3.12% 65.17x
dishesanddustbunnies.com 2.23% 65.09x
inspiringcooks.com 1.78% 64.85x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Web attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cookie Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.42% 34.60x
Coupons & Family 13.62% 26.12x
Comedy Content 1.01% 23.89x
Cakes & Sweets 8.08% 23.87x
Female Lifestyle Content Readers 8.02% 23.49x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.84% 22.41x
Scrapbooking & Home Art Projects 8.37% 21.88x
Assorted Topics (Family, Household Wellness, The Beach) 8.10% 21.53x
Mommy Bloggers 9.81% 21.47x
Low Carb Diets 14.02% 21.42x
Composition Percentage: The overlap percentage between the Cookie Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Cookie Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cookie Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female