Dstillery Audiences

COOKING SHOW FANS

Audience Size: 4.1 Million Devices

Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Cooking Show Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 85.96% 51.29x
Home Kitchen Chefs 78.49% 48.18x
Cook at Home Parents 74.01% 42.81x
Recipe Researchers 73.60% 42.69x
Home Design and Living Publication Readers 66.91% 42.16x
Malaysian Food Enthusiasts 66.24% 41.86x
Nutrition Conscious Eaters 67.61% 39.75x
Healthy Eaters 66.86% 39.60x
Healthy Snacks Shoppers 69.02% 39.13x
Luxury Fitness Shoppers 64.80% 38.67x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.27x
Talbots 0.03% 1.17x
Chicos 0.04% 1.12x
Dressbarn 0.03% 1.10x
REI 0.01% 1.09x
Ralph Lauren 0.01% 1.08x
Mens Wearhouse 0.05% 1.06x
Buckle 0.04% 1.04x
Gymboree 0.04% 1.04x
Lululemon 0.03% 1.01x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 3.05% 42.02x
fortheloveofcooking.net 2.26% 38.89x
honestcooking.com 2.76% 38.21x
recipetips.com 1.17% 38.11x
recipe4living.com 4.25% 37.98x
betterrecipes.com 2.26% 37.89x
realmomkitchen.com 1.27% 37.22x
food52.com 2.10% 36.91x
hippressurecooking.com 1.26% 36.56x
joyofkosher.com 1.63% 35.16x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 18.56% 22.26x
Low Carb Diets 9.65% 21.58x
Cakes & Sweets 5.07% 19.71x
Food Cluster 2.70% 19.61x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 19.54x
Cooking Recipe & Ingredient Researchers 53.77% 18.53x
Stay at Home Mom 31.24% 17.34x
Grilling 2.43% 17.31x
Vegetarian Diet 19.77% 16.94x
Coupons & Family 8.20% 15.93x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female