Dstillery Audiences

COOKING SHOW FANS

Audience Size: 2.1 Million Devices

Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Cooking Show Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 77.83% 94.41x
Home Kitchen Chefs 70.93% 82.49x
Recipe Researchers 64.95% 75.80x
Home Design and Living Publication Readers 58.12% 74.60x
Healthy Snacks Shoppers 61.69% 69.91x
Nutrition Conscious Eaters 57.62% 69.62x
Cook at Home Parents 63.75% 69.33x
Healthy Eaters 58.05% 68.87x
Malaysian Food Enthusiasts 61.44% 68.66x
Luxury Fitness Shoppers 52.90% 64.75x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Supreme.

Location Composition Index
Supreme 0.02% 1.40x
Jos A. Bank Clothiers 0.41% 1.38x
REI 0.02% 1.33x
Patagonia 0.02% 1.31x
Mens Wearhouse 0.62% 1.29x
Bonobos 0.08% 1.24x
The North Face 0.03% 1.21x
Uniqlo 0.02% 1.17x
Talbots 0.05% 1.16x
Ralph Lauren 0.02% 1.16x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is thepkpway.com.

Website Composition Index
thepkpway.com 1.02% 36.09x
mastercook.com 2.50% 34.62x
panningtheglobe.com 2.67% 33.43x
americanheritagecooking.com 1.66% 32.90x
italianfoodforever.com 2.85% 32.89x
peanutbutterandpeppers.com 1.07% 32.74x
prouditaliancook.com 2.39% 32.58x
theperfectpantry.com 1.19% 32.11x
thebakerchick.com 1.79% 31.76x
ciaoflorentina.com 1.63% 31.71x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 11.28% 26.25x
Low Carb Diets 17.00% 25.52x
Consumer Packaged Goods 32.57% 25.48x
Cakes & Sweets 8.67% 24.56x
Food Cluster 6.84% 24.51x
Cooking Recipe & Ingredient Researchers 69.67% 23.74x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 23.00x
Vegetarian Diet 28.75% 22.45x
Stay at Home Mom 33.97% 21.89x
Coupons & Family 10.86% 19.85x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female