Dstillery Audiences

COOKING SHOW FANS

Audience Size: 2.3 Million Devices

Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Cooking Show Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 79.35% 86.40x
Home Kitchen Chefs 75.15% 77.76x
Shelf-Stable Food Content Readers 48.45% 73.43x
Recipe Researchers 70.93% 72.06x
Home Design and Living Publication Readers 59.49% 71.06x
Healthy Diet Recipe Researchers 74.65% 69.26x
Cook at Home Parents 74.16% 64.56x
Healthy Snacks Shoppers 68.93% 64.44x
Malaysian Food Enthusiasts 69.30% 63.30x
Nutrition Conscious Eaters 60.06% 63.05x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.31x
Carhartt 0.13% 1.09x
White House Black Market 0.01% 1.06x
Buckle 0.01% 1.05x
Maurices 0.01% 0.92x
Express 0.01% 0.83x
Journeys 0.01% 0.80x
Victoria's Secret 0.01% 0.80x
The Childrens Place 0.01% 0.72x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is honestcooking.com.

Website Composition Index
honestcooking.com 1.22% 53.81x
geniuskitchen.com 10.73% 53.42x
finecooking.com 7.14% 51.52x
kraftrecipes.com 1.04% 48.49x
cinnamonspiceandeverythingnice.com 1.10% 48.36x
wineandglue.com 3.28% 48.13x
wilton.com 1.62% 42.85x
savorysimple.net 2.55% 42.76x
foodsogoodmall.com 1.16% 41.65x
dineanddish.net 1.15% 41.55x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 32.83x
Cakes & Sweets 2.54% 29.67x
Low Carb Diets 10.36% 29.31x
Food Cluster 0.37% 27.90x
Female Lifestyle Content Readers 5.69% 24.44x
Vegans & Animal Welfare 1.54% 23.30x
Vegetarian Diet 20.29% 22.97x
Grilling 1.11% 22.82x
Chef & Restaurant Resources 0.41% 22.80x
Assorted Topics (Family, Household Wellness, The Beach) 16.20% 22.56x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female