Dstillery Audiences

COOKING SHOW FANS

Audience Size: 3.5 Million Devices

Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Cooking Show Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 79.13% 61.09x
Home Kitchen Chefs 74.27% 55.10x
Recipe Researchers 69.08% 50.21x
Home Design and Living Publication Readers 61.60% 49.39x
Healthy Diet Recipe Researchers 72.14% 47.82x
Cook at Home Parents 69.63% 45.90x
Healthy Snacks Shoppers 66.79% 45.80x
Nutrition Conscious Eaters 59.41% 45.44x
Healthy Eaters 59.42% 45.27x
Shelf-Stable Food Content Readers 1.69% 45.13x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.18x
Maurices 0.01% 1.14x
Mens Wearhouse 0.01% 1.12x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 1.98% 43.25x
betterrecipes.com 1.45% 38.42x
wearychef.com 2.24% 38.11x
joyofkosher.com 1.08% 37.17x
recipe4living.com 2.69% 37.01x
wickedgoodkitchen.com 1.39% 36.22x
honestcooking.com 2.48% 34.95x
hellmanns.com 1.37% 33.58x
liptonkitchens.com 1.20% 33.45x
camelliabrand.com 1.47% 33.31x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 4.54% 24.41x
Low Carb Diets 13.31% 23.81x
Food Cluster 1.46% 21.37x
Consumer Packaged Goods 19.38% 20.94x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 20.80x
Vegans & Animal Welfare 2.63% 18.94x
Female Lifestyle Content Readers 7.00% 18.59x
Vegetarian Diet 24.89% 18.56x
Grilling 1.61% 18.21x
Assorted Topics (Family, Household Wellness, The Beach) 12.83% 17.96x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female