COOKING SHOW FANS

Audience Size: 2.4 Million Devices

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Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Cooking Show Fans audience.

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest	Composition	Index
Gourmet Food & Wine Researchers	79.63%	52.19x
Home Kitchen Chefs	67.27%	48.19x
Healthy Eaters	56.81%	40.33x
Nutrition Conscious Eaters	57.55%	40.31x
Cook at Home Parents	60.74%	39.52x
Recipe Researchers	63.09%	39.14x
Healthy Snacks Shoppers	56.62%	36.12x
Malaysian Food Enthusiasts	59.54%	35.55x
Italian Food Enthusiasts	56.13%	33.11x
Home Kitchen Bakers	57.09%	33.05x

Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.

Index: A comparison of the Cooking Show Fans audience to the internet population.

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Carhartt.

Location	Composition	Index
Carhartt	0.19%	1.13x
Patagonia	0.01%	1.08x
REI	0.01%	1.07x
American Eagle Outfitters	0.04%	1.07x
Columbia	0.01%	1.01x
Chicos	0.04%	1.01x
Lululemon	0.04%	0.99x
Brooks Brothers	0.02%	0.98x
Kate Spade	0.02%	0.97x
Gap	0.08%	0.97x

Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.

Index: A comparison of the Cooking Show Fans audience to the internet population.

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is mfgday.com.

Website	Composition	Index
mfgday.com	0.11%	85.33x
huggies.com	0.07%	80.86x
winbuzzer.com	0.14%	80.79x
mossyoakproperties.com	0.10%	80.40x
bedbugsupply.com	0.07%	72.18x
basketsession.com	0.15%	67.47x
rockerskating.com	0.05%	65.54x
tasteofthesouthmagazine.com	0.02%	65.41x
jerseygirlcooks.com	0.05%	64.60x
foodlustpeoplelove.com	0.06%	63.94x

Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.

Index: A comparison of the Cooking Show Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity	Composition	Index
Assorted Topics #11347 (Family, Household Wellness, The Beach)	7.25%	27.66x
Cooking Recipe & Ingredient Researchers	66.13%	19.89x
Cakes & Sweets	7.80%	19.73x
Low Carb Diets	13.88%	19.30x
Vegetarian Diet	24.52%	18.95x
Food Cluster	7.45%	18.51x
Consumer Packaged Goods	38.76%	18.22x
Stay at Home Mom	10.87%	16.68x
Grilling	4.87%	15.75x
Cooking Blog Content Enthusiasts	53.71%	15.67x

Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.

Index: A comparison of the Cooking Show Fans audience to the internet population.

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age and income brackets.

Age

45-54

Income

$150,000-$249,999