Dstillery Audiences

COOKING SHOW FANS

Audience Size: 2.4 Million Devices

Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Cooking Show Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 82.97% 67.36x
Home Kitchen Chefs 76.50% 62.51x
Recipe Researchers 70.59% 55.54x
Cook at Home Parents 73.25% 55.39x
Home Design and Living Publication Readers 62.00% 54.43x
Nutrition Conscious Eaters 63.73% 52.81x
Healthy Eaters 62.97% 52.58x
Malaysian Food Enthusiasts 67.70% 51.99x
Luxury Fitness Shoppers 61.10% 50.74x
Luxury Athletic Footwear Shoppers 61.11% 50.73x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.51x
REI 0.01% 1.20x
Belk 0.01% 1.20x
Eddie Bauer 0.02% 1.18x
Talbots 0.03% 1.18x
Chicos 0.05% 1.17x
Dressbarn 0.04% 1.16x
Bonobos 0.02% 1.13x
Tommy Bahama 0.03% 1.13x
Madewell 0.01% 1.13x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is jaysbakingmecrazy.com.

Website Composition Index
jaysbakingmecrazy.com 1.16% 70.37x
mastercook.com 1.27% 62.72x
ifoodblogger.com 4.09% 54.02x
food52.com 3.36% 53.28x
recipetips.com 1.67% 50.75x
honestcooking.com 3.24% 49.81x
hippressurecooking.com 1.84% 48.89x
prouditaliancook.com 1.58% 48.70x
ciaoflorentina.com 1.29% 48.58x
americanheritagecooking.com 1.12% 47.53x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 21.34% 25.31x
Low Carb Diets 10.62% 24.31x
Cooking Recipe & Ingredient Researchers 53.41% 22.69x
Food Cluster 3.69% 22.33x
Cakes & Sweets 5.64% 21.91x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 21.35x
Stay at Home Mom 30.02% 20.63x
Vegetarian Diet 20.38% 20.38x
Assorted Topics (Family, Household Wellness, The Beach) 8.60% 19.69x
Grilling 2.95% 19.24x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female