Dstillery Audiences

COOKING SHOW FANS

Audience Size: 1.7 Million Devices

Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Cooking Show Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 74.99% 83.57x
Shelf-Stable Food Content Readers 41.20% 70.60x
Home Kitchen Chefs 73.31% 70.38x
Recipe Researchers 66.54% 70.16x
Healthy Diet Recipe Researchers 67.77% 65.44x
Home Design and Living Publication Readers 52.06% 63.03x
Cook at Home Parents 71.65% 62.08x
Luxury Athletic Footwear Shoppers 55.45% 60.18x
Luxury Fitness Shoppers 55.45% 60.18x
Malaysian Food Enthusiasts 66.24% 59.50x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Hollister.

Location Composition Index
Hollister 0.02% 1.33x
Lane Bryant 0.02% 1.29x
J. Crew 0.01% 1.28x
Maurices 0.04% 1.20x
H&M 0.01% 1.15x
Express 0.02% 1.14x
LOFT 0.02% 1.14x
American Eagle Outfitters 0.02% 1.13x
Chicos 0.02% 1.11x
White House Black Market 0.02% 1.10x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is finecooking.com.

Website Composition Index
finecooking.com 2.01% 64.41x
littledairyontheprairie.com 1.73% 45.60x
ofbatteranddough.com 1.97% 44.45x
bakingamoment.com 11.57% 44.15x
aggieskitchen.com 1.93% 44.12x
garlicandzest.com 5.79% 43.49x
savorysimple.net 1.61% 43.47x
tutti-dolci.com 1.14% 43.42x
foodnetwork.ca 6.98% 43.40x
itsyummi.com 1.23% 42.13x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 6.22% 25.61x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 25.60x
Cakes & Sweets 1.10% 25.20x
Grilling 0.99% 23.70x
Assorted Topics (Family, Household Wellness, The Beach) 22.69% 22.81x
Consumer Packaged Goods 23.63% 22.14x
Disease Cluster 0.06% 21.84x
Vegetarian Diet 11.97% 20.79x
Cooking Recipe & Ingredient Researchers 60.45% 20.26x
Stay at Home Mom 27.80% 20.03x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female