Dstillery Audiences

COOKING SHOW FANS

Audience Size: 850 Thousand Devices

Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 850 thousand unique devices whose actions qualify for the Cooking Show Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 82.11% 143.28x
Shelf-Stable Food Content Readers 33.59% 113.79x
Recipe Researchers 67.13% 107.65x
Cook at Home Parents 68.24% 103.51x
Home Kitchen Chefs 66.40% 99.42x
Home Design and Living Publication Readers 24.29% 97.62x
Malaysian Food Enthusiasts 57.16% 96.21x
Healthy Diet Recipe Researchers 55.97% 95.46x
Bargain Shopping Researchers 27.15% 93.97x
Healthy Eaters 58.61% 91.31x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Talbots.

Location Composition Index
Talbots 0.02% 1.66x
Maurices 0.05% 1.45x
Lululemon 0.02% 1.41x
Gap 0.01% 1.35x
Gymboree 0.03% 1.21x
H&M 0.02% 1.06x
Dressbarn 0.01% 1.01x
Mens Wearhouse 0.01% 1.00x
American Eagle Outfitters 0.02% 0.99x
Express 0.02% 0.89x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is recipesfoodandcooking.com.

Website Composition Index
recipesfoodandcooking.com 1.24% 57.91x
rachaelraymag.com 5.12% 57.59x
jamhands.net 1.61% 57.36x
wildflourskitchen.com 1.86% 56.81x
tablespoon.com 6.49% 56.77x
sparklesofyum.com 1.46% 56.61x
cookingwithk.net 1.16% 56.32x
zonacooks.com 4.37% 55.90x
homeatcedarspringsfarm.com 1.07% 54.26x
emerils.com 1.93% 54.03x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.60% 30.96x
Assorted Topics (Family, Household Wellness, The Beach) 18.13% 29.23x
Cooking Recipe & Ingredient Researchers 54.07% 23.37x
Low Carb Diets 4.07% 23.35x
Stay at Home Mom 23.42% 22.17x
Consumer Packaged Goods 28.28% 20.57x
Coupons & Family 6.93% 20.39x
Grilling 0.46% 18.69x
Vegans & Animal Welfare 0.11% 15.63x
Vegetarian Diet 4.72% 15.28x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female