Dstillery Audiences

COOKING SHOW FANS

Audience Size: 2.6 Million Devices

Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Cooking Show Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 76.81% 73.84x
Shelf-Stable Food Content Readers 42.51% 64.60x
Recipe Researchers 68.22% 61.94x
Home Kitchen Chefs 76.23% 61.14x
Healthy Diet Recipe Researchers 69.63% 57.40x
Home Design and Living Publication Readers 56.80% 56.89x
Cook at Home Parents 72.74% 54.30x
Malaysian Food Enthusiasts 65.74% 54.22x
Pantry Recipes Researchers 34.87% 53.72x
Luxury Athletic Footwear Shoppers 59.35% 53.04x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Talbots.

Location Composition Index
Talbots 0.01% 1.43x
Jos A. Bank Clothiers 0.01% 1.21x
American Eagle Outfitters 0.02% 1.18x
White House Black Market 0.02% 1.15x
LOFT 0.02% 1.10x
Maurices 0.03% 1.05x
Mens Wearhouse 0.02% 1.04x
Carhartt 0.17% 1.03x
Victoria's Secret 0.02% 1.01x
Chicos 0.02% 1.00x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 1.64% 61.49x
finecooking.com 3.67% 57.38x
wineandglue.com 1.33% 50.86x
savorysimple.net 1.75% 41.24x
itsyummi.com 1.36% 40.65x
aggieskitchen.com 2.21% 39.99x
ofbatteranddough.com 2.35% 39.15x
sweetphi.com 5.68% 38.75x
garlicandzest.com 6.27% 38.63x
bakingamoment.com 14.15% 38.61x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 27.86x
Low Carb Diets 6.62% 23.43x
Cakes & Sweets 1.33% 23.41x
Chef & Restaurant Resources 0.13% 22.64x
Consumer Packaged Goods 24.69% 21.59x
Grilling 1.12% 20.81x
Vegans & Animal Welfare 0.93% 20.71x
Assorted Topics (Family, Household Wellness, The Beach) 21.11% 19.96x
Custom Gifts 0.16% 19.26x
Stay at Home Mom 28.82% 19.23x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female