Dstillery Audiences

COOKING SHOW FANS

Audience Size: 2.7 Million Devices

Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Cooking Show Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 81.66% 73.30x
Home Kitchen Chefs 68.96% 67.80x
Recipe Researchers 64.91% 59.92x
Cook at Home Parents 63.20% 58.93x
Nutrition Conscious Eaters 55.76% 58.63x
Healthy Eaters 56.08% 58.11x
Malaysian Food Enthusiasts 60.39% 57.00x
Healthy Snacks Shoppers 60.23% 56.12x
Luxury Fitness Shoppers 51.65% 55.46x
Luxury Athletic Footwear Shoppers 51.92% 55.42x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Lululemon.

Location Composition Index
Lululemon 0.07% 1.28x
Supreme 0.02% 1.24x
The North Face 0.02% 1.23x
Talbots 0.04% 1.22x
Jos A. Bank Clothiers 0.29% 1.21x
Chicos 0.04% 1.19x
J. Crew 0.03% 1.17x
Mens Wearhouse 0.46% 1.16x
Urban Outfitters 0.05% 1.16x
Patagonia 0.02% 1.15x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is thecrepesofwrath.com.

Website Composition Index
thecrepesofwrath.com 1.01% 63.50x
mastercook.com 2.62% 59.48x
italianfoodforever.com 2.58% 58.67x
americanheritagecooking.com 1.62% 57.47x
panningtheglobe.com 2.47% 56.98x
comfortablydomestic.com 1.07% 56.42x
prouditaliancook.com 2.13% 56.18x
flavourandsavour.com 1.52% 55.29x
aggieskitchen.com 2.75% 54.65x
hwcmagazine.com 1.00% 54.43x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 9.65% 26.80x
Consumer Packaged Goods 31.41% 23.87x
Food Cluster 6.68% 23.78x
Low Carb Diets 15.95% 23.38x
Cakes & Sweets 7.94% 23.26x
Cooking Recipe & Ingredient Researchers 64.68% 23.16x
Vegetarian Diet 26.45% 21.48x
Stay at Home Mom 28.56% 21.02x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 20.59x
Nutrition & Diabetic Living 1.48% 19.39x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female