Dstillery Audiences

COOKING SHOW FANS

Audience Size: 3 Million Devices

Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Cooking Show Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 78.62% 47.96x
Home Kitchen Chefs 66.48% 43.09x
Recipe Researchers 61.66% 37.73x
Nutrition Conscious Eaters 53.35% 37.68x
Healthy Eaters 53.41% 37.47x
Cook at Home Parents 62.01% 36.78x
Healthy Snacks Shoppers 56.78% 35.38x
Luxury Fitness Shoppers 50.91% 34.83x
Luxury Athletic Footwear Shoppers 51.33% 34.79x
Malaysian Food Enthusiasts 59.29% 34.69x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Columbia.

Location Composition Index
Columbia 0.01% 1.29x
REI 0.03% 1.23x
Express Outlets 0.01% 1.23x
Gymboree 0.04% 1.22x
LL Bean 0.01% 1.19x
Brooks Brothers 0.04% 1.19x
LOFT 0.07% 1.17x
Jos A. Bank Clothiers 0.19% 1.13x
Patagonia 0.02% 1.11x
Levi Strauss 0.01% 1.11x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is prouditaliancook.com.

Website Composition Index
prouditaliancook.com 1.67% 36.15x
italianfoodforever.com 2.19% 35.81x
thecrepesofwrath.com 1.00% 35.48x
panningtheglobe.com 2.15% 34.57x
americanheritagecooking.com 1.47% 34.40x
flavourandsavour.com 1.30% 34.36x
aggieskitchen.com 2.35% 34.35x
mastercook.com 2.66% 34.18x
kitchenconfidante.com 1.09% 34.15x
kingarthurflour.com 20.31% 33.68x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 8.46% 23.51x
Food Cluster 6.67% 20.17x
Cakes & Sweets 7.51% 20.00x
Consumer Packaged Goods 31.99% 19.99x
Cooking Recipe & Ingredient Researchers 62.13% 19.88x
Low Carb Diets 15.03% 19.52x
Vegetarian Diet 25.49% 18.52x
Stay at Home Mom 24.10% 18.29x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 17.35x
Nutrition & Diabetic Living 1.33% 16.38x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female