Dstillery Audiences

COOKING SHOW FANS

Audience Size: 3.5 Million Devices

Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Cooking Show Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 78.79% 59.05x
Home Kitchen Chefs 75.25% 52.78x
Recipe Researchers 65.76% 49.85x
Home Design and Living Publication Readers 62.44% 46.95x
Cook at Home Parents 69.80% 46.21x
Nutrition Conscious Eaters 60.91% 44.38x
Healthy Snacks Shoppers 64.89% 44.28x
Healthy Eaters 60.91% 44.05x
Malaysian Food Enthusiasts 66.43% 43.43x
Luxury Fitness Shoppers 57.14% 43.08x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.22x
Mens Wearhouse 0.07% 1.21x
Talbots 0.01% 1.20x
Lane Bryant 0.01% 1.19x
Gymboree 0.01% 1.18x
Old Navy 0.03% 1.17x
H&M 0.01% 1.14x
American Eagle Outfitters 0.02% 1.12x
Jos A. Bank Clothiers 0.01% 1.10x
Chicos 0.01% 1.09x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 2.53% 42.13x
fortheloveofcooking.net 1.94% 39.25x
recipe4living.com 3.42% 37.99x
betterrecipes.com 1.87% 37.84x
honestcooking.com 2.63% 36.83x
hippressurecooking.com 1.04% 36.37x
homesicktexan.com 1.10% 35.96x
wearychef.com 2.92% 35.91x
joyofkosher.com 1.39% 35.85x
food52.com 1.79% 35.72x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 17.73% 23.93x
Low Carb Diets 11.31% 23.60x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 23.00x
Food Cluster 2.13% 22.80x
Cakes & Sweets 4.75% 22.78x
Cooking Recipe & Ingredient Researchers 57.40% 19.63x
Vegetarian Diet 21.85% 18.79x
Grilling 1.88% 18.60x
Stay at Home Mom 35.03% 18.57x
Female Lifestyle Content Readers 6.59% 18.46x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female