Dstillery Audiences

COOKING SHOW FANS

Audience Size: 3.5 Million Devices

Explore the Cooking Show Fans Audience

Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Cooking Show Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Cooking Show Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 82.66% 61.00x
Home Kitchen Chefs 76.24% 56.30x
Cook at Home Parents 71.63% 51.08x
Recipe Researchers 70.13% 50.39x
Home Design and Living Publication Readers 61.79% 49.77x
Malaysian Food Enthusiasts 66.71% 48.22x
Nutrition Conscious Eaters 62.81% 48.21x
Healthy Eaters 62.12% 48.13x
Healthy Snacks Shoppers 65.94% 46.77x
Luxury Fitness Shoppers 60.01% 46.29x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.36x
Jos A. Bank Clothiers 0.36% 1.36x
White House Black Market 0.40% 1.27x
Mens Wearhouse 0.56% 1.26x
REI 0.02% 1.26x
Buckle 0.31% 1.21x
Johnston and Murphy 0.51% 1.11x
Talbots 0.05% 1.11x
Belk 0.01% 1.06x
Columbia 0.01% 1.04x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cooking Show Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cooking Show Fans audience is mastercook.com.

Website Composition Index
mastercook.com 1.46% 44.24x
amuse-your-bouche.com 1.02% 41.32x
jaysbakingmecrazy.com 1.17% 40.83x
americanheritagecooking.com 1.11% 40.46x
panningtheglobe.com 1.75% 39.98x
prouditaliancook.com 1.62% 39.67x
honestcooking.com 3.59% 39.66x
goodlifeeats.com 2.89% 39.49x
healthy-delicious.com 2.31% 38.83x
barbarabakes.com 3.35% 38.76x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 23.29% 21.72x
Low Carb Diets 11.75% 21.10x
Cooking Recipe & Ingredient Researchers 54.64% 20.52x
Cakes & Sweets 6.11% 19.70x
Food Cluster 4.42% 19.69x
Assorted Topics (Family, Household Wellness, The Beach) 8.63% 18.96x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 18.77x
Vegetarian Diet 21.41% 18.57x
Stay at Home Mom 29.49% 18.20x
Coupons & Family 8.48% 16.73x
Composition Percentage: The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female