Explore the Cooking Show Fans Audience
Below you'll find more information about the Cooking Show Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Cooking Show Fans audience.
INTERESTS
The Cooking Show Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cooking Show Fans audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 79.35% | 86.40x |
| Home Kitchen Chefs | 75.15% | 77.76x |
| Shelf-Stable Food Content Readers | 48.45% | 73.43x |
| Recipe Researchers | 70.93% | 72.06x |
| Home Design and Living Publication Readers | 59.49% | 71.06x |
| Healthy Diet Recipe Researchers | 74.65% | 69.26x |
| Cook at Home Parents | 74.16% | 64.56x |
| Healthy Snacks Shoppers | 68.93% | 64.44x |
| Malaysian Food Enthusiasts | 69.30% | 63.30x |
| Nutrition Conscious Eaters | 60.06% | 63.05x |
Composition Percentage:
The overlap percentage between the Cooking Show Fans audience and the Interest attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
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APPAREL RETAILERS
The Cooking Show Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cooking Show Fans audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.31x |
| Carhartt | 0.13% | 1.09x |
| White House Black Market | 0.01% | 1.06x |
| Buckle | 0.01% | 1.05x |
| Maurices | 0.01% | 0.92x |
| Express | 0.01% | 0.83x |
| Journeys | 0.01% | 0.80x |
| Victoria's Secret | 0.01% | 0.80x |
| The Childrens Place | 0.01% | 0.72x |
Composition Percentage:
The overlap percentage between the Cooking Show Fans audience and the Location attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
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WEBSITES
The Cooking Show Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cooking Show Fans audience is honestcooking.com.
| Website | Composition | Index |
| honestcooking.com | 1.22% | 53.81x |
| geniuskitchen.com | 10.73% | 53.42x |
| finecooking.com | 7.14% | 51.52x |
| kraftrecipes.com | 1.04% | 48.49x |
| cinnamonspiceandeverythingnice.com | 1.10% | 48.36x |
| wineandglue.com | 3.28% | 48.13x |
| wilton.com | 1.62% | 42.85x |
| savorysimple.net | 2.55% | 42.76x |
| foodsogoodmall.com | 1.16% | 41.65x |
| dineanddish.net | 1.15% | 41.55x |
Composition Percentage:
The overlap percentage between the Cooking Show Fans audience and the Web attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cooking Show Fans audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.35% | 32.83x |
| Cakes & Sweets | 2.54% | 29.67x |
| Low Carb Diets | 10.36% | 29.31x |
| Food Cluster | 0.37% | 27.90x |
| Female Lifestyle Content Readers | 5.69% | 24.44x |
| Vegans & Animal Welfare | 1.54% | 23.30x |
| Vegetarian Diet | 20.29% | 22.97x |
| Grilling | 1.11% | 22.82x |
| Chef & Restaurant Resources | 0.41% | 22.80x |
| Assorted Topics (Family, Household Wellness, The Beach) | 16.20% | 22.56x |
Composition Percentage:
The overlap percentage between the Cooking Show Fans audience and the Content Affinity attribute.
Index: A comparison of the Cooking Show Fans audience to the internet population.
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DEMOGRAPHICS
The Cooking Show Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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