Dstillery Audiences

CORD CUTTERS

Audience Size: 1.3 Million Devices

Explore the Cord Cutters Audience

Below you'll find more information about the Cord Cutters audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Cord Cutters audience.

Dstillery Crafted Audiences

INTERESTS

The Cord Cutters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cord Cutters audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 36.85% 55.44x
Entertainment Industry Decision Makers 39.35% 52.92x
Liberal News Readers 30.21% 49.59x
2020 Holiday Season Sale News Researchers 40.61% 48.60x
Advertising Professionals 34.67% 48.12x
Camera Review Readers 37.95% 46.91x
Mens Fitness Publication Readers 26.70% 45.32x
Tech News Enthusiasts 36.47% 43.92x
Entertainment & Tabloid Magazine Readers 36.72% 43.32x
Women’s Lifestyle Blogs Researchers 25.94% 42.85x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Interest attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cord Cutters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cord Cutters audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.69x
Lane Bryant 0.02% 1.38x
Zumiez 0.01% 1.34x
LOFT 0.01% 1.30x
Chicos 0.01% 1.23x
Aeropostale 0.01% 1.20x
The Childrens Place 0.02% 1.10x
Gap 0.01% 1.10x
Banana Republic 0.01% 1.10x
Buckle 0.01% 1.03x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Location attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cord Cutters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cord Cutters audience is cordcuttersnews.com.

Website Composition Index
cordcuttersnews.com 3.52% 69.92x
ccn.com 2.02% 66.02x
ft.com 1.16% 63.79x
dailygalaxy.com 2.45% 57.43x
trekmovie.com 1.46% 54.43x
prowrestlingsheet.com 1.29% 49.15x
flatpanelshd.com 1.45% 46.83x
lrmonline.com 3.46% 46.40x
aftvnews.com 5.36% 46.14x
gizchina.com 8.67% 42.81x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Web attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cord Cutters audience is Mobile Industry Information.

Content Affinity Composition Index
Mobile Industry Information 0.40% 23.99x
Telescopes 0.11% 22.94x
Data Centers 0.75% 19.09x
Beach Vacations 0.09% 17.78x
Assorted Topics (Events, Tickets, Fitness) 5.13% 17.13x
Liberal Media 34.73% 17.11x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.01% 16.89x
Collectibles - Toys & Collectibles 13.99% 16.49x
Small Business Resources 25.98% 15.64x
Technology News 22.21% 15.14x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Content Affinity attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cord Cutters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male