Dstillery Audiences

CORD CUTTERS

Audience Size: 2.8 Million Devices

Explore the Cord Cutters Audience

Below you'll find more information about the Cord Cutters audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cord Cutters audience.

Dstillery Crafted Audiences

INTERESTS

The Cord Cutters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cord Cutters audience is Techies.

Interest Composition Index
Techies 59.63% 44.37x
Tech News Enthusiasts 50.37% 37.73x
Android Fans 52.68% 36.22x
TV Advertising Professionals 46.72% 36.18x
Entertainment Industry Decision Makers 46.95% 35.92x
Camera Review Readers 48.96% 35.57x
Mobile Phone Comparison Shoppers 52.80% 35.26x
Liberal News Readers 43.34% 34.42x
Movie and Game Review Readers 48.99% 34.04x
IT Decision Makers 47.83% 33.66x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Interest attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cord Cutters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cord Cutters audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.50x
Old Navy 0.01% 1.34x
Maurices 0.02% 1.20x
Carhartt 0.19% 1.08x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Location attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cord Cutters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cord Cutters audience is gonintendo.com.

Website Composition Index
gonintendo.com 1.98% 57.86x
fudzilla.com 1.31% 50.10x
filmwatch.com 1.52% 49.20x
toucharcade.com 1.27% 48.05x
redsharknews.com 1.04% 48.01x
mangarock.com 1.32% 44.78x
uploadvr.com 1.42% 43.82x
thedigitalbits.com 1.53% 43.48x
icv2.com 1.42% 43.17x
lrmonline.com 5.01% 42.77x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Web attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cord Cutters audience is Mobile Industry Information.

Content Affinity Composition Index
Mobile Industry Information 2.01% 20.88x
Studio & Franchise Video Game Players 6.47% 20.38x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.52% 18.97x
Roleplay & Fantasy Games 0.62% 18.91x
Phone & Computer Game Downloaders 1.25% 18.70x
Collectibles - Toys & Collectibles 22.11% 18.65x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.13% 18.34x
Drawing & Animation 0.07% 17.96x
Telescopes 0.71% 16.93x
Anime 8.17% 16.80x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Content Affinity attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cord Cutters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male