Dstillery Audiences

CORD CUTTERS

Audience Size: 686.1 Thousand Devices

Explore the Cord Cutters Audience

Below you'll find more information about the Cord Cutters audience, broken down in different categories based on their digital and physical behaviors. These are 686.1 thousand unique devices whose actions qualify for the Cord Cutters audience.

Dstillery Crafted Audiences

INTERESTS

The Cord Cutters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cord Cutters audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 37.47% 66.88x
Entertainment Industry Decision Makers 38.24% 63.73x
Advertising Professionals 36.79% 59.68x
COVID Vaccine Researchers 27.39% 58.37x
HDTV Researchers 40.10% 58.25x
Techies 43.21% 57.59x
Women’s Lifestyle Blogs Researchers 13.79% 54.36x
Camera Review Readers 45.55% 50.84x
COVID Testing Researchers 14.85% 50.74x
Mens Fitness Publication Readers 22.78% 50.39x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Interest attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cord Cutters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cord Cutters audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.44x
Gap 0.01% 1.38x
Maurices 0.04% 1.35x
H&M 0.01% 1.35x
American Eagle Outfitters 0.02% 1.21x
Urban Outfitters 0.01% 1.05x
Mens Wearhouse 0.01% 0.98x
Gymboree 0.02% 0.93x
Journeys 0.01% 0.93x
Zumiez 0.01% 0.66x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Location attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cord Cutters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cord Cutters audience is cordcuttersnews.com.

Website Composition Index
cordcuttersnews.com 1.21% 122.36x
gizchina.com 3.54% 71.71x
aftvnews.com 6.73% 70.14x
betanews.com 3.45% 69.89x
droid-life.com 23.92% 67.44x
33across.com 1.14% 67.32x
aboutchromebooks.com 1.48% 62.64x
cnx-software.com 1.70% 60.08x
lrmonline.com 1.96% 60.08x
techhive.com 11.18% 59.86x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Web attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cord Cutters audience is Mobile Industry Information.

Content Affinity Composition Index
Mobile Industry Information 0.79% 38.99x
Data Centers 0.58% 25.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.89% 23.47x
Technology News 22.39% 19.29x
Australia & New Zealand Media 2.41% 19.15x
Small Business Resources 12.89% 19.02x
Assorted Topics (Events, Tickets, Fitness) 5.06% 17.78x
Collectibles - Toys & Collectibles 14.69% 17.46x
Nature & Wildlife 2.10% 16.32x
Los Angeles News 23.04% 15.65x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Content Affinity attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cord Cutters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male