Dstillery Audiences

CORD CUTTERS

Audience Size: 1.2 Million Devices

Explore the Cord Cutters Audience

Below you'll find more information about the Cord Cutters audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Cord Cutters audience.

Dstillery Crafted Audiences

INTERESTS

The Cord Cutters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cord Cutters audience is Techies.

Interest Composition Index
Techies 57.69% 54.32x
TV Advertising Professionals 45.87% 50.29x
Entertainment Industry Decision Makers 47.66% 48.63x
Tech News Enthusiasts 49.38% 47.77x
Camera Review Readers 48.70% 45.95x
Liberal News Readers 44.48% 45.94x
Mens Fitness Publication Readers 40.83% 45.56x
Android Fans 50.96% 44.68x
Advertising Professionals 40.98% 43.76x
Movie and Game Review Readers 46.23% 43.64x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Interest attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cord Cutters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cord Cutters audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.07x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Location attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cord Cutters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cord Cutters audience is androidpolice.com.

Website Composition Index
androidpolice.com 6.97% 59.99x
newsarama.com 5.16% 53.64x
powerpyx.com 1.61% 52.93x
metalheadzone.com 2.73% 52.73x
gamecrate.com 1.62% 49.65x
shacknews.com 1.31% 48.45x
japantoday.com 1.45% 47.76x
lordsofpain.net 1.80% 46.77x
multichannel.com 2.36% 46.09x
cordcuttersnews.com 15.46% 44.84x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Web attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cord Cutters audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.19% 29.72x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.13% 26.76x
Telescopes 0.21% 24.55x
Mobile Industry Information 1.02% 24.45x
Roleplay & Fantasy Games 0.20% 23.73x
London Tourism & Events 0.09% 22.50x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.17% 21.57x
Collectibles - Toys & Collectibles 18.70% 21.42x
Studio & Franchise Video Game Players 3.69% 21.22x
Anime 5.53% 21.11x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Content Affinity attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cord Cutters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male