Dstillery Audiences

CORD CUTTERS

Audience Size: 2.8 Million Devices

Explore the Cord Cutters Audience

Below you'll find more information about the Cord Cutters audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cord Cutters audience.

Dstillery Crafted Audiences

INTERESTS

The Cord Cutters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cord Cutters audience is Techies.

Interest Composition Index
Techies 57.20% 46.90x
TV Advertising Professionals 46.52% 43.39x
Entertainment Industry Decision Makers 47.82% 42.81x
Tech News Enthusiasts 49.63% 41.47x
Liberal News Readers 44.59% 40.14x
Camera Review Readers 49.17% 39.61x
Android Fans 49.21% 38.63x
Mens Fitness Publication Readers 41.64% 38.63x
Advertising Professionals 40.90% 38.34x
Junk Food Lovers 41.97% 37.95x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Interest attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cord Cutters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cord Cutters audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.63x
Michael Kors 0.01% 1.39x
Aeropostale 0.02% 1.33x
J. Crew 0.01% 1.27x
Talbots 0.01% 1.26x
H&M 0.01% 1.25x
White House Black Market 0.02% 1.25x
Banana Republic 0.02% 1.20x
American Eagle Outfitters 0.02% 1.15x
Journeys 0.03% 1.15x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Location attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cord Cutters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cord Cutters audience is androidpolice.com.

Website Composition Index
androidpolice.com 5.31% 61.55x
newsarama.com 4.16% 53.78x
metalheadzone.com 2.33% 53.16x
powerpyx.com 1.19% 52.76x
gamecrate.com 1.23% 49.09x
japantoday.com 1.12% 48.25x
lordsofpain.net 1.49% 47.70x
cordcuttersnews.com 14.20% 47.16x
multichannel.com 1.85% 46.19x
ccn.com 14.92% 46.02x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Web attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cord Cutters audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.13% 25.89x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.10% 24.88x
Mobile Industry Information 0.88% 22.47x
Telescopes 0.21% 21.06x
Mobile Phone Networks 0.24% 20.92x
Roleplay & Fantasy Games 0.17% 20.66x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.15% 20.11x
Collectibles - Toys & Collectibles 18.13% 19.79x
London Tourism & Events 0.06% 19.73x
Anime 4.71% 19.50x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Content Affinity attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cord Cutters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male