Dstillery Audiences

CORD CUTTERS

Audience Size: 1.5 Million Devices

Explore the Cord Cutters Audience

Below you'll find more information about the Cord Cutters audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Cord Cutters audience.

Dstillery Crafted Audiences

INTERESTS

The Cord Cutters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cord Cutters audience is Techies.

Interest Composition Index
Techies 63.89% 135.52x
Entertainment Industry Decision Makers 53.10% 122.17x
TV Advertising Professionals 52.57% 121.91x
Liberal News Readers 52.04% 120.44x
Tech News Enthusiasts 52.39% 116.41x
Camera Review Readers 51.68% 111.44x
Advertising Professionals 50.44% 111.02x
Mens Fitness Publication Readers 49.73% 110.51x
Financial Business Intelligence Researchers 46.90% 109.65x
Entertainment & Tabloid Magazine Readers 50.09% 108.60x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Interest attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cord Cutters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cord Cutters audience is Journeys.

Location Composition Index
Journeys 0.03% 3.46x
Carhartt 0.08% 1.29x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Location attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cord Cutters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cord Cutters audience is androidpolice.com.

Website Composition Index
androidpolice.com 13.72% 71.61x
japantoday.com 2.61% 57.58x
powerpyx.com 2.61% 54.94x
metalheadzone.com 4.02% 53.77x
multichannel.com 4.09% 51.45x
ampproject.org 21.93% 51.21x
shacknews.com 2.20% 50.91x
newsarama.com 6.99% 50.34x
dailymotion.com 2.43% 50.03x
thisisinsider.com 6.15% 49.47x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Web attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cord Cutters audience is Collectibles - Toys & Collectibles.

Content Affinity Composition Index
Collectibles - Toys & Collectibles 21.59% 41.12x
Studio & Franchise Video Game Players 4.42% 35.74x
Ireland Cluster 9.73% 34.81x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 37.70% 31.88x
Assorted Topics (Viral Media, Paid Traffic) 21.59% 30.20x
Liberal Media 39.65% 30.10x
Space & National Security 5.13% 30.06x
Assorted Topics (Viral Media, Paid Traffic) 3.54% 29.62x
Technology News 30.09% 29.25x
Asia Travel 23.54% 28.57x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Content Affinity attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cord Cutters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male