Dstillery Audiences

CORD CUTTERS

Audience Size: 1.8 Million Devices

Explore the Cord Cutters Audience

Below you'll find more information about the Cord Cutters audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Cord Cutters audience.

Dstillery Crafted Audiences

INTERESTS

The Cord Cutters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cord Cutters audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 49.85% 54.89x
Entertainment Industry Decision Makers 51.36% 53.18x
Liberal News Readers 49.34% 51.47x
Mens Fitness Publication Readers 44.05% 48.17x
Techies 51.60% 47.30x
Cholesterol Researchers 37.11% 47.22x
Entertainment & Tabloid Magazine Readers 47.41% 46.53x
Financial News Readers 42.27% 46.44x
TV Junkies 44.63% 46.19x
Advertising Professionals 44.09% 46.04x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Interest attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cord Cutters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cord Cutters audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.90x
Chicos 0.03% 1.42x
Jos A. Bank Clothiers 0.02% 1.40x
J. Crew 0.01% 1.37x
Express 0.02% 1.27x
White House Black Market 0.02% 1.23x
LOFT 0.02% 1.21x
Hollister 0.01% 1.20x
Mens Wearhouse 0.03% 1.18x
Talbots 0.01% 1.17x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Location attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cord Cutters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cord Cutters audience is androidpolice.com.

Website Composition Index
androidpolice.com 2.69% 75.80x
automaatic.com 1.14% 68.63x
gmauthority.com 1.26% 65.12x
ccn.com 13.36% 64.38x
newsarama.com 2.81% 62.80x
cordcuttersnews.com 11.45% 61.08x
lordsofpain.net 1.09% 60.21x
allhiphop.com 1.67% 58.31x
multichannel.com 1.15% 56.80x
alternativenation.net 8.24% 54.58x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Web attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cord Cutters audience is Mobile Industry Information.

Content Affinity Composition Index
Mobile Industry Information 0.64% 28.42x
Cuba & Mexico Media 0.10% 25.87x
Pharmacy 0.34% 24.12x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.07% 20.40x
Ireland Cluster 5.53% 19.62x
Vitamin Shoppers 0.05% 19.16x
Institutional Investing 0.05% 19.16x
Collectibles - Toys & Collectibles 15.75% 18.23x
Mobile Phone Networks 0.09% 18.20x
Amateur Radios 0.06% 18.18x
Composition Percentage: The overlap percentage between the Cord Cutters audience and the Content Affinity attribute.
Index: A comparison of the Cord Cutters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cord Cutters audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male