Explore the Corona Virus and COVID-19 News Readers Audience
Below you'll find more information about the Corona Virus and COVID-19 News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 13.6 million unique devices whose actions qualify for the Corona Virus and COVID-19 News Readers audience.
INTERESTS
The Corona Virus and COVID-19 News Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Corona Virus and COVID-19 News Readers audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 5.27% | 10.43x |
| Remdesivir Information Researchers | 6.06% | 9.87x |
| Social Distancing Content Readers | 6.18% | 9.84x |
| Post COVID-19 Restaurant Reopening Researchers | 5.22% | 9.48x |
| School Closings Updates Readers | 6.14% | 9.00x |
| COVID Testing Researchers | 4.51% | 8.78x |
| Caribbean Destination Reopening Researchers | 6.06% | 8.71x |
| Office Reopening Researchers | 8.06% | 8.60x |
| Global Destinations Reopening Researchers | 6.55% | 8.54x |
| Small Business COVID-19 Relief Researchers | 4.98% | 8.42x |
Composition Percentage:
The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Interest attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
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APPAREL RETAILERS
The Corona Virus and COVID-19 News Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Corona Virus and COVID-19 News Readers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.29x |
| LOFT | 0.01% | 1.24x |
| H&M | 0.01% | 1.19x |
| White House Black Market | 0.01% | 1.15x |
| Zumiez | 0.02% | 1.11x |
| Gap | 0.01% | 1.11x |
| Banana Republic | 0.01% | 1.09x |
| Gymboree | 0.01% | 1.05x |
| Carhartt | 0.12% | 1.04x |
| Express | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Location attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
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WEBSITES
The Corona Virus and COVID-19 News Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Corona Virus and COVID-19 News Readers audience is worldometers.info.
| Website | Composition | Index |
| worldometers.info | 9.18% | 7.95x |
| statnews.com | 6.69% | 7.44x |
| fivethirtyeight.com | 1.77% | 6.86x |
| economist.com | 4.33% | 6.68x |
| themoscowtimes.com | 1.29% | 6.65x |
| studyfinds.org | 1.84% | 6.44x |
| sciencemag.org | 2.04% | 6.44x |
| money.cnn.com | 4.39% | 6.25x |
| science.org | 2.36% | 6.20x |
| edition.cnn.com | 8.42% | 6.20x |
Composition Percentage:
The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Web attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Corona Virus and COVID-19 News Readers audience is Business News & Information Readers.
| Content Affinity | Composition | Index |
| Business News & Information Readers | 0.01% | 4.64x |
| Retail Industry News | 0.02% | 4.60x |
| International Travel | 0.27% | 4.47x |
| Middle East News | 0.93% | 4.28x |
| Cuba & Mexico Media | 0.01% | 4.27x |
| NYC Tourist Attractions | 0.94% | 4.02x |
| New York City Real Estate Research Cluster | 1.46% | 3.98x |
| Visa & Immigration | 0.08% | 3.93x |
| Marketing Professionals | 0.03% | 3.82x |
| Personal Investment & Advisor Researchers | 0.47% | 3.79x |
Composition Percentage:
The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Content Affinity attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
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DEMOGRAPHICS
The Corona Virus and COVID-19 News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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