Dstillery Audiences

CORONA VIRUS AND COVID-19 NEWS READERS

Audience Size: 2 Million Devices

Explore the Corona Virus and COVID-19 News Readers Audience

Below you'll find more information about the Corona Virus and COVID-19 News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Corona Virus and COVID-19 News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Corona Virus and COVID-19 News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Corona Virus and COVID-19 News Readers audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 37.35% 37.84x
Remdesivir Information Researchers 42.75% 37.83x
Financial Business Intelligence Researchers 22.25% 33.71x
Social Distancing Content Readers 42.34% 33.66x
Executive and C-Suite 23.34% 32.64x
COVID Testing Researchers 9.42% 31.33x
Market Intelligence Researchers 12.03% 27.93x
Post COVID-19 Restaurant Reopening Researchers 32.18% 27.73x
Readers of Japanese Content 20.48% 27.21x
School Closings Updates Readers 35.71% 23.95x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Interest attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Corona Virus and COVID-19 News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Corona Virus and COVID-19 News Readers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.77x
Old Navy 0.01% 1.15x
Maurices 0.01% 0.66x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Location attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Corona Virus and COVID-19 News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Corona Virus and COVID-19 News Readers audience is worldometers.info.

Website Composition Index
worldometers.info 17.01% 27.64x
statnews.com 3.02% 23.54x
economist.com 3.11% 22.87x
fivethirtyeight.com 1.91% 21.90x
ukrinform.net 1.84% 21.20x
understandingwar.org 2.44% 20.81x
foreignpolicy.com 6.97% 20.30x
edition.cnn.com 11.25% 18.40x
themoscowtimes.com 5.33% 18.19x
liveuamap.com 1.45% 17.73x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Web attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Corona Virus and COVID-19 News Readers audience is International Travel.

Content Affinity Composition Index
International Travel 0.52% 17.53x
Middle East News 2.82% 17.04x
Asia Travel 4.95% 10.52x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.87% 10.29x
Writing Resources 0.03% 9.88x
Scuba Diving 0.03% 9.74x
European Museums, Restaurants & Events 0.07% 9.38x
Voting Information 18.34% 9.02x
Visa & Immigration 0.12% 8.93x
Electrical Engineering 0.07% 8.82x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Content Affinity attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Corona Virus and COVID-19 News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male