Dstillery Audiences

CORONA VIRUS AND COVID-19 NEWS READERS

Audience Size: 17.6 Million Devices

Explore the Corona Virus and COVID-19 News Readers Audience

Below you'll find more information about the Corona Virus and COVID-19 News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 million unique devices whose actions qualify for the Corona Virus and COVID-19 News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Corona Virus and COVID-19 News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Corona Virus and COVID-19 News Readers audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 8.16% 10.18x
Social Distancing Content Readers 7.92% 9.75x
Remdesivir Information Researchers 8.39% 9.54x
COVID Testing Researchers 7.45% 9.31x
Post COVID-19 Restaurant Reopening Researchers 7.49% 9.23x
School Closings Updates Readers 7.96% 9.06x
Caribbean Destination Reopening Researchers 7.91% 8.88x
Global Destinations Reopening Researchers 7.95% 8.69x
Office Reopening Researchers 8.43% 8.49x
COVID Vaccine Researchers 7.68% 8.48x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Interest attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Corona Virus and COVID-19 News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Corona Virus and COVID-19 News Readers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.03x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Location attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Corona Virus and COVID-19 News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Corona Virus and COVID-19 News Readers audience is worldometers.info.

Website Composition Index
worldometers.info 15.62% 8.20x
statnews.com 12.61% 7.48x
paddleyourownkanoo.com 2.38% 7.01x
fivethirtyeight.com 6.45% 6.98x
dailygalaxy.com 1.23% 6.96x
neurosciencenews.com 2.05% 6.95x
ccn.com 2.36% 6.93x
economist.com 3.50% 6.90x
270towin.com 6.33% 6.82x
aljazeera.com 15.46% 6.77x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Web attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Corona Virus and COVID-19 News Readers audience is International Travel.

Content Affinity Composition Index
International Travel 0.48% 4.55x
Institutional Investing 0.03% 4.31x
NYC Tourist Attractions 0.87% 4.31x
New York City Real Estate Research Cluster 2.39% 4.30x
Visa & Immigration 0.11% 4.21x
Retail Industry News 0.04% 4.07x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.42% 3.97x
Smart Travel 0.47% 3.92x
Philanthropy - Nonprofits 0.05% 3.89x
Personal Investment & Advisor Researchers 1.36% 3.88x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Content Affinity attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Corona Virus and COVID-19 News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male