CORONA VIRUS AND COVID-19 NEWS READERS

Audience Size: 2 Million Devices

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Explore the Corona Virus and COVID-19 News Readers Audience

Below you'll find more information about the Corona Virus and COVID-19 News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Corona Virus and COVID-19 News Readers audience.

INTERESTS

The Corona Virus and COVID-19 News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Corona Virus and COVID-19 News Readers audience is Telemedicine Content Readers.

Interest	Composition	Index
Telemedicine Content Readers	37.35%	37.84x
Remdesivir Information Researchers	42.75%	37.83x
Financial Business Intelligence Researchers	22.25%	33.71x
Social Distancing Content Readers	42.34%	33.66x
Executive and C-Suite	23.34%	32.64x
COVID Testing Researchers	9.42%	31.33x
Market Intelligence Researchers	12.03%	27.93x
Post COVID-19 Restaurant Reopening Researchers	32.18%	27.73x
Readers of Japanese Content	20.48%	27.21x
School Closings Updates Readers	35.71%	23.95x

Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Interest attribute.

Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.

APPAREL RETAILERS

The Corona Virus and COVID-19 News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Corona Virus and COVID-19 News Readers audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.01%	1.77x
Old Navy	0.01%	1.15x
Maurices	0.01%	0.66x

Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Location attribute.

Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.

WEBSITES

The Corona Virus and COVID-19 News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Corona Virus and COVID-19 News Readers audience is worldometers.info.

Website	Composition	Index
worldometers.info	17.01%	27.64x
statnews.com	3.02%	23.54x
economist.com	3.11%	22.87x
fivethirtyeight.com	1.91%	21.90x
ukrinform.net	1.84%	21.20x
understandingwar.org	2.44%	20.81x
foreignpolicy.com	6.97%	20.30x
edition.cnn.com	11.25%	18.40x
themoscowtimes.com	5.33%	18.19x
liveuamap.com	1.45%	17.73x

Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Web attribute.

Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Corona Virus and COVID-19 News Readers audience is International Travel.

Content Affinity	Composition	Index
International Travel	0.52%	17.53x
Middle East News	2.82%	17.04x
Asia Travel	4.95%	10.52x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science)	0.87%	10.29x
Writing Resources	0.03%	9.88x
Scuba Diving	0.03%	9.74x
European Museums, Restaurants & Events	0.07%	9.38x
Voting Information	18.34%	9.02x
Visa & Immigration	0.12%	8.93x
Electrical Engineering	0.07%	8.82x

Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Content Affinity attribute.

Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.

DEMOGRAPHICS

The Corona Virus and COVID-19 News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male