Dstillery Audiences

CORONA VIRUS AND COVID-19 NEWS READERS

Audience Size: 13.6 Million Devices

Explore the Corona Virus and COVID-19 News Readers Audience

Below you'll find more information about the Corona Virus and COVID-19 News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 13.6 million unique devices whose actions qualify for the Corona Virus and COVID-19 News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Corona Virus and COVID-19 News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Corona Virus and COVID-19 News Readers audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 5.27% 10.43x
Remdesivir Information Researchers 6.06% 9.87x
Social Distancing Content Readers 6.18% 9.84x
Post COVID-19 Restaurant Reopening Researchers 5.22% 9.48x
School Closings Updates Readers 6.14% 9.00x
COVID Testing Researchers 4.51% 8.78x
Caribbean Destination Reopening Researchers 6.06% 8.71x
Office Reopening Researchers 8.06% 8.60x
Global Destinations Reopening Researchers 6.55% 8.54x
Small Business COVID-19 Relief Researchers 4.98% 8.42x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Interest attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Corona Virus and COVID-19 News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Corona Virus and COVID-19 News Readers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.29x
LOFT 0.01% 1.24x
H&M 0.01% 1.19x
White House Black Market 0.01% 1.15x
Zumiez 0.02% 1.11x
Gap 0.01% 1.11x
Banana Republic 0.01% 1.09x
Gymboree 0.01% 1.05x
Carhartt 0.12% 1.04x
Express 0.01% 1.04x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Location attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Corona Virus and COVID-19 News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Corona Virus and COVID-19 News Readers audience is worldometers.info.

Website Composition Index
worldometers.info 9.18% 7.95x
statnews.com 6.69% 7.44x
fivethirtyeight.com 1.77% 6.86x
economist.com 4.33% 6.68x
themoscowtimes.com 1.29% 6.65x
studyfinds.org 1.84% 6.44x
sciencemag.org 2.04% 6.44x
money.cnn.com 4.39% 6.25x
science.org 2.36% 6.20x
edition.cnn.com 8.42% 6.20x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Web attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Corona Virus and COVID-19 News Readers audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 0.01% 4.64x
Retail Industry News 0.02% 4.60x
International Travel 0.27% 4.47x
Middle East News 0.93% 4.28x
Cuba & Mexico Media 0.01% 4.27x
NYC Tourist Attractions 0.94% 4.02x
New York City Real Estate Research Cluster 1.46% 3.98x
Visa & Immigration 0.08% 3.93x
Marketing Professionals 0.03% 3.82x
Personal Investment & Advisor Researchers 0.47% 3.79x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Content Affinity attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Corona Virus and COVID-19 News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male