Dstillery Audiences

CORONA VIRUS AND COVID-19 NEWS READERS

Audience Size: 22.1 Million Devices

Explore the Corona Virus and COVID-19 News Readers Audience

Below you'll find more information about the Corona Virus and COVID-19 News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 22.1 million unique devices whose actions qualify for the Corona Virus and COVID-19 News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Corona Virus and COVID-19 News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Corona Virus and COVID-19 News Readers audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 0.40% 10.10x
Telemedicine Content Readers 0.42% 9.92x
Chloroquine Information Researchers 5.71% 9.73x
Remdesivir Information Researchers 5.66% 9.65x
Post COVID-19 Restaurant Reopening Researchers 6.82% 8.52x
School Closings Updates Readers 0.43% 8.03x
Readers of Arabic Content 12.73% 7.41x
Small Business COVID-19 Relief Researchers 0.33% 7.32x
Quarantine Planners 7.03% 7.27x
United Nations Donors 10.48% 7.27x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Interest attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Corona Virus and COVID-19 News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Corona Virus and COVID-19 News Readers audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.01x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Location attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Corona Virus and COVID-19 News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Corona Virus and COVID-19 News Readers audience is worldometers.info.

Website Composition Index
worldometers.info 46.85% 6.81x
statnews.com 16.69% 6.73x
aljazeera.com 28.37% 6.16x
270towin.com 3.38% 5.82x
ccn.com 9.40% 5.78x
deccanherald.com 1.50% 5.72x
fivethirtyeight.com 3.59% 5.70x
bangkokpost.com 1.95% 5.51x
economist.com 4.20% 5.39x
livemint.com 3.12% 5.37x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Web attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Corona Virus and COVID-19 News Readers audience is International Travel.

Content Affinity Composition Index
International Travel 0.95% 4.69x
Visa & Immigration 0.19% 4.42x
Institutional Investing 0.23% 4.08x
New York City Real Estate Research Cluster 2.49% 3.68x
India Cluster 0.83% 3.66x
NYC Tourist Attractions 1.63% 3.57x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.47x
International Development & Health 0.19% 3.40x
Smart Travel 1.23% 3.38x
Italy Cluster 0.09% 3.35x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Content Affinity attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Corona Virus and COVID-19 News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male