Dstillery Audiences

CORONA VIRUS AND COVID-19 NEWS READERS

Audience Size: 17.3 Million Devices

Explore the Corona Virus and COVID-19 News Readers Audience

Below you'll find more information about the Corona Virus and COVID-19 News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 17.3 million unique devices whose actions qualify for the Corona Virus and COVID-19 News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Corona Virus and COVID-19 News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Corona Virus and COVID-19 News Readers audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 7.65% 10.81x
Social Distancing Content Readers 8.53% 10.38x
Remdesivir Information Researchers 7.81% 10.15x
Post COVID-19 Restaurant Reopening Researchers 7.29% 9.88x
COVID Testing Researchers 7.50% 9.87x
School Closings Updates Readers 7.83% 9.67x
Caribbean Destination Reopening Researchers 7.97% 9.46x
Global Destinations Reopening Researchers 8.53% 9.27x
United Nations Donors 12.75% 9.17x
Office Reopening Researchers 8.38% 9.08x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Interest attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Corona Virus and COVID-19 News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Corona Virus and COVID-19 News Readers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.30x
Coach 0.01% 1.30x
J. Crew 0.01% 1.29x
H&M 0.01% 1.28x
Talbots 0.02% 1.25x
Eddie Bauer 0.01% 1.21x
LOFT 0.02% 1.17x
Gap 0.02% 1.16x
Dressbarn 0.02% 1.15x
Old Navy 0.04% 1.14x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Location attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Corona Virus and COVID-19 News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Corona Virus and COVID-19 News Readers audience is worldometers.info.

Website Composition Index
worldometers.info 15.86% 8.55x
statnews.com 12.81% 7.98x
270towin.com 4.75% 7.46x
ccn.com 1.80% 7.34x
fivethirtyeight.com 5.91% 7.33x
aljazeera.com 16.12% 7.21x
streetinsider.com 1.71% 7.19x
bmj.com 1.11% 7.19x
harvard.edu 2.57% 7.19x
economist.com 4.61% 7.17x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Web attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Corona Virus and COVID-19 News Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.02% 4.74x
International Travel 0.41% 4.57x
New York City Real Estate Research Cluster 2.57% 4.33x
Retail Industry News 0.03% 4.27x
Visa & Immigration 0.11% 4.21x
NYC Tourist Attractions 0.96% 4.19x
Smart Travel 0.47% 4.16x
Personal Investment & Advisor Researchers 1.19% 4.07x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.37% 4.06x
Business News & Information Readers 0.07% 4.03x
Composition Percentage: The overlap percentage between the Corona Virus and COVID-19 News Readers audience and the Content Affinity attribute.
Index: A comparison of the Corona Virus and COVID-19 News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Corona Virus and COVID-19 News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male