Dstillery Audiences

COSMETICS AND BEAUTY SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Cosmetics and Beauty Shoppers Audience

Below you'll find more information about the Cosmetics and Beauty Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Cosmetics and Beauty Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cosmetics and Beauty Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cosmetics and Beauty Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 34.42% 21.26x
Curly Hair Care Shoppers 37.58% 19.43x
Hair Care Shoppers 30.76% 19.26x
Women's Fashion Magazine Readers 30.44% 18.31x
True Crime Podcast Listeners 0.11% 18.24x
Womens Subscription Box Shoppers 31.97% 18.01x
Wedding Registrants 30.13% 17.97x
Teen Content Readers 35.31% 17.78x
Adult Acne Sufferers 32.19% 17.26x
Bargain Shopping Researchers 27.24% 16.56x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Interest attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cosmetics and Beauty Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cosmetics and Beauty Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.69x
Gap 0.01% 1.59x
Zumiez 0.01% 1.57x
Banana Republic 0.01% 1.56x
The Childrens Place 0.02% 1.54x
Buckle 0.01% 1.51x
Victoria's Secret 0.02% 1.50x
Jos A. Bank Clothiers 0.01% 1.45x
Express 0.01% 1.41x
Dressbarn 0.01% 1.40x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Location attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cosmetics and Beauty Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cosmetics and Beauty Shoppers audience is sephora.com.

Website Composition Index
sephora.com 1.92% 31.43x
musingsofamuse.com 1.45% 31.06x
sallybeauty.com 2.90% 28.30x
crueltyfreekitty.com 1.47% 26.20x
dollskill.com 3.13% 25.06x
temptalia.com 3.91% 24.88x
mysubscriptionaddiction.com 2.08% 24.60x
samsbeauty.com 1.37% 22.95x
limecrime.com 1.14% 22.65x
makeupandbeauty.com 1.37% 20.55x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Web attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cosmetics and Beauty Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 2.06% 19.51x
Hipster Clothing 0.27% 18.60x
Hair & Beauty 0.98% 15.54x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 14.86x
Higher-End Fashion Brands 0.18% 14.02x
Dermatology 0.73% 13.40x
Mysticism 0.33% 12.95x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 12.22x
African-American Hair 2.04% 12.01x
Women Shoppers 4.69% 11.87x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cosmetics and Beauty Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female