Dstillery Audiences

COSMETICS AND BEAUTY SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Cosmetics and Beauty Shoppers Audience

Below you'll find more information about the Cosmetics and Beauty Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Cosmetics and Beauty Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cosmetics and Beauty Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cosmetics and Beauty Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 27.28% 24.81x
Curly Hair Care Shoppers 30.75% 22.19x
Women's Fashion Magazine Readers 23.95% 20.87x
Teen Content Readers 28.85% 20.12x
Wedding Registrants 24.04% 20.12x
Hard Seltzer Aficionados 12.48% 19.52x
Adult Acne Sufferers 26.69% 19.43x
Women's Health Researchers 20.87% 18.84x
Women's Fitness Enthusiasts 21.14% 18.80x
Bargain Shopping Researchers 19.90% 18.71x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Interest attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cosmetics and Beauty Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cosmetics and Beauty Shoppers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.70x
Eddie Bauer 0.01% 1.65x
Hollister 0.02% 1.52x
J. Crew 0.01% 1.41x
Dressbarn 0.02% 1.38x
Banana Republic 0.02% 1.36x
Victoria's Secret 0.03% 1.36x
Buckle 0.02% 1.35x
LOFT 0.02% 1.34x
H&M 0.01% 1.29x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Location attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cosmetics and Beauty Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cosmetics and Beauty Shoppers audience is musingsofamuse.com.

Website Composition Index
musingsofamuse.com 1.01% 38.20x
makeupandbeauty.com 1.05% 26.10x
temptalia.com 4.11% 23.12x
manrepeller.com 1.45% 19.76x
theskincareedit.com 2.92% 19.00x
betches.com 1.23% 18.98x
dollartree.com 1.65% 18.96x
naturallycurly.com 1.15% 18.90x
corporette.com 1.06% 18.01x
championdaily.com 2.93% 17.93x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Web attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cosmetics and Beauty Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.92% 24.26x
Hair & Beauty 0.14% 21.07x
Higher-End Fashion Brands 0.03% 19.16x
Mysticism 0.13% 17.42x
Illinois 0.13% 15.24x
Cosmetics Business 0.11% 15.24x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 14.69x
Dermatology 0.12% 14.55x
Beach & Intimate Wear 0.04% 14.51x
Perfume, Makeup & Cosmetics 0.30% 14.28x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cosmetics and Beauty Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female