Dstillery Audiences

COSMETICS AND BEAUTY SHOPPERS

Audience Size: 5 Million Devices

Explore the Cosmetics and Beauty Shoppers Audience

Below you'll find more information about the Cosmetics and Beauty Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Cosmetics and Beauty Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cosmetics and Beauty Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cosmetics and Beauty Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 34.62% 27.22x
Curly Hair Care Shoppers 35.81% 25.38x
Hair Care Shoppers 29.40% 24.52x
Women's Fashion Magazine Readers 28.78% 23.17x
Wedding Registrants 28.94% 22.66x
Womens Subscription Box Shoppers 34.80% 22.59x
Adult Acne Sufferers 31.68% 22.29x
Teen Content Readers 34.21% 22.16x
Bargain Shopping Researchers 25.81% 21.66x
Women's Health Researchers 25.16% 21.32x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Interest attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cosmetics and Beauty Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cosmetics and Beauty Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.63x
Dressbarn 0.01% 1.35x
Maurices 0.02% 1.27x
Victoria's Secret 0.01% 1.25x
The Childrens Place 0.01% 1.21x
Journeys 0.01% 1.10x
Mens Wearhouse 0.01% 1.05x
Carhartt 0.14% 1.03x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Location attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cosmetics and Beauty Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cosmetics and Beauty Shoppers audience is sephora.com.

Website Composition Index
sephora.com 2.82% 34.71x
musingsofamuse.com 1.58% 34.50x
sallybeauty.com 4.81% 30.99x
rue21.com 1.02% 30.80x
fentybeauty.com 1.34% 29.08x
crueltyfreekitty.com 1.69% 27.84x
temptalia.com 4.01% 26.66x
mysubscriptionaddiction.com 2.90% 26.39x
dollskill.com 4.39% 26.12x
journeys.com 1.54% 23.06x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Web attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cosmetics and Beauty Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 2.70% 26.98x
Hipster Clothing 0.40% 23.07x
Hair & Beauty 1.69% 21.86x
Dermatology 1.25% 18.54x
Higher-End Fashion Brands 0.24% 16.72x
African-American Hair 2.90% 15.93x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 15.73x
Quinceanera Planning 0.03% 14.66x
Organic Beauty & Skincare Products 1.00% 14.51x
Women Shoppers 6.52% 14.50x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cosmetics and Beauty Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female