Dstillery Audiences

COSMETICS AND BEAUTY SHOPPERS

Audience Size: 6.8 Million Devices

Explore the Cosmetics and Beauty Shoppers Audience

Below you'll find more information about the Cosmetics and Beauty Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Cosmetics and Beauty Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cosmetics and Beauty Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cosmetics and Beauty Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 29.47% 19.22x
Adult Acne Sufferers 28.88% 17.60x
Hair Care Shoppers 21.92% 17.46x
Sun Protection Shoppers 28.20% 17.30x
Soap Shoppers 26.70% 17.09x
Women's Fashion Magazine Readers 21.20% 17.05x
Womens Subscription Box Shoppers 32.83% 16.97x
Makeup Researchers 29.19% 16.56x
Dance Clothing Shoppers 31.31% 16.49x
Womens Fashion Brands Shoppers 33.48% 16.38x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Interest attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cosmetics and Beauty Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cosmetics and Beauty Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.58x
Zara 0.04% 1.33x
Express Outlets 0.01% 1.32x
Club Monaco 0.01% 1.31x
American Apparel 0.05% 1.28x
Uniqlo 0.02% 1.26x
Free People 0.03% 1.25x
Express 0.04% 1.24x
Charlotte Russe 0.03% 1.24x
Levi Strauss 0.02% 1.24x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Location attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cosmetics and Beauty Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cosmetics and Beauty Shoppers audience is elfcosmetics.com.

Website Composition Index
elfcosmetics.com 1.47% 53.28x
charlotterusse.com 2.87% 45.42x
musingsofamuse.com 1.81% 44.89x
ulta.com 1.02% 44.06x
katvondbeauty.com 3.52% 41.82x
temptalia.com 2.41% 40.26x
katespade.com 4.27% 39.32x
fashionnova.com 2.03% 38.92x
morphebrushes.com 2.85% 37.85x
monistat.com 1.16% 37.13x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Web attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cosmetics and Beauty Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 6.02% 19.28x
Hipster Clothing 1.13% 16.17x
Hair & Beauty 7.20% 15.54x
Higher-End Fashion Brands 2.52% 15.36x
Dermatology 8.30% 14.87x
Beach & Intimate Wear 1.57% 13.44x
As Seen On TV Products 0.11% 12.61x
Travel, Food, Fashion & Fitness 2.86% 12.19x
Perfume, Makeup & Cosmetics 1.82% 11.86x
Organic Beauty & Skincare Products 2.80% 11.74x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cosmetics and Beauty Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female