Dstillery Audiences

COSMETICS AND BEAUTY SHOPPERS

Audience Size: 6 Million Devices

Explore the Cosmetics and Beauty Shoppers Audience

Below you'll find more information about the Cosmetics and Beauty Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Cosmetics and Beauty Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cosmetics and Beauty Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cosmetics and Beauty Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 37.17% 31.02x
Hair Care Shoppers 33.94% 27.29x
Womens Subscription Box Shoppers 37.89% 27.26x
Women's Fashion Magazine Readers 32.19% 25.98x
Wedding Registrants 31.22% 25.66x
Adult Acne Sufferers 35.64% 25.64x
Bargain Shopping Researchers 29.77% 25.55x
Women's Health Researchers 31.21% 24.99x
Soap Shoppers 33.97% 24.90x
Dance Clothing Shoppers 36.54% 24.57x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Interest attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cosmetics and Beauty Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cosmetics and Beauty Shoppers audience is Armani.

Location Composition Index
Armani 0.02% 1.39x
Zara 0.02% 1.38x
REI 0.01% 1.33x
Lane Bryant 0.04% 1.32x
Kate Spade 0.02% 1.30x
Uniqlo 0.01% 1.29x
Madewell 0.02% 1.24x
The North Face 0.01% 1.23x
Hollister 0.04% 1.23x
Aeropostale 0.05% 1.23x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Location attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cosmetics and Beauty Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cosmetics and Beauty Shoppers audience is katvondbeauty.com.

Website Composition Index
katvondbeauty.com 2.23% 42.86x
musingsofamuse.com 1.70% 40.62x
rue21.com 3.00% 36.76x
sallybeauty.com 11.64% 35.69x
makeupforever.com 1.11% 34.01x
sephora.com 5.72% 32.33x
temptalia.com 3.18% 32.28x
xojane.com 1.75% 31.43x
crueltyfreekitty.com 1.69% 31.35x
acne.org 1.36% 30.67x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Web attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cosmetics and Beauty Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 3.70% 23.65x
Hair & Beauty 3.44% 19.18x
Dermatology 3.18% 18.27x
Hipster Clothing 0.68% 17.19x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.20% 16.83x
Mysticism 0.26% 16.21x
Higher-End Fashion Brands 0.72% 15.62x
Beach & Intimate Wear 0.53% 15.37x
Travel, Food, Fashion & Fitness 2.48% 14.49x
As Seen On TV Products 0.05% 14.44x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cosmetics and Beauty Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female