Dstillery Audiences

COSMETICS AND BEAUTY SHOPPERS

Audience Size: 6.2 Million Devices

Explore the Cosmetics and Beauty Shoppers Audience

Below you'll find more information about the Cosmetics and Beauty Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Cosmetics and Beauty Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cosmetics and Beauty Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cosmetics and Beauty Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 40.84% 25.84x
Hair Care Shoppers 34.22% 23.63x
Womens Subscription Box Shoppers 38.52% 23.00x
Women's Fashion Magazine Readers 32.76% 22.33x
Adult Acne Sufferers 35.03% 21.93x
Wedding Registrants 32.40% 21.59x
Bargain Shopping Researchers 31.42% 21.35x
Shapewear & Leggings Shoppers 34.95% 21.31x
Teen Content Readers 35.39% 21.28x
Women's Health Researchers 30.64% 21.06x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Interest attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cosmetics and Beauty Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cosmetics and Beauty Shoppers audience is Zara.

Location Composition Index
Zara 0.03% 1.25x
Coach 0.04% 1.24x
Mens Wearhouse 0.07% 1.19x
Tommy Bahama 0.01% 1.18x
REI 0.01% 1.17x
Uniqlo 0.01% 1.17x
Madewell 0.02% 1.16x
Lululemon 0.04% 1.15x
Banana Republic 0.08% 1.15x
White House Black Market 0.06% 1.14x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Location attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cosmetics and Beauty Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cosmetics and Beauty Shoppers audience is katvondbeauty.com.

Website Composition Index
katvondbeauty.com 1.64% 36.13x
musingsofamuse.com 1.61% 32.16x
rue21.com 2.31% 29.65x
sallybeauty.com 9.35% 29.22x
sephora.com 4.88% 28.69x
crueltyfreekitty.com 1.62% 25.84x
temptalia.com 3.23% 25.66x
xojane.com 1.31% 24.64x
gurl.com 1.88% 23.64x
fentybeauty.com 2.28% 23.48x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Web attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cosmetics and Beauty Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 3.69% 22.72x
Hair & Beauty 3.20% 18.46x
Hipster Clothing 0.63% 17.71x
Dermatology 2.93% 17.12x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.18% 16.04x
Higher-End Fashion Brands 0.65% 14.94x
Mysticism 0.28% 14.87x
Beach & Intimate Wear 0.49% 13.80x
African-American Hair 3.98% 13.71x
As Seen On TV Products 0.04% 13.48x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cosmetics and Beauty Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female