Dstillery Audiences

COSMETICS AND BEAUTY SHOPPERS

Audience Size: 5.5 Million Devices

Explore the Cosmetics and Beauty Shoppers Audience

Below you'll find more information about the Cosmetics and Beauty Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Cosmetics and Beauty Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cosmetics and Beauty Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cosmetics and Beauty Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 37.50% 26.75x
Hair Care Shoppers 33.20% 23.80x
Womens Subscription Box Shoppers 37.12% 23.24x
Women's Fashion Magazine Readers 32.59% 22.29x
Wedding Registrants 31.39% 22.16x
Adult Acne Sufferers 34.91% 21.91x
Bargain Shopping Researchers 29.42% 21.78x
Women's Health Researchers 30.44% 21.23x
Teen Content Readers 36.60% 21.05x
Shapewear & Leggings Shoppers 34.47% 21.04x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Interest attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cosmetics and Beauty Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cosmetics and Beauty Shoppers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.55x
Forever 21 0.03% 1.39x
Coach 0.02% 1.32x
Free People 0.01% 1.32x
Kate Spade 0.01% 1.32x
Dressbarn 0.02% 1.29x
Urban Outfitters 0.02% 1.27x
American Eagle Outfitters 0.03% 1.26x
Old Navy 0.05% 1.24x
The North Face 0.01% 1.24x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Location attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cosmetics and Beauty Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cosmetics and Beauty Shoppers audience is katvondbeauty.com.

Website Composition Index
katvondbeauty.com 1.59% 40.58x
musingsofamuse.com 1.81% 35.59x
sephora.com 4.87% 32.82x
rue21.com 2.18% 32.40x
sallybeauty.com 9.00% 31.98x
temptalia.com 3.70% 27.87x
crueltyfreekitty.com 1.82% 27.65x
xojane.com 1.22% 26.79x
fentybeauty.com 2.27% 26.60x
gurl.com 1.68% 25.72x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Web attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cosmetics and Beauty Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 3.39% 24.41x
Hair & Beauty 2.72% 20.08x
Hipster Clothing 0.56% 19.09x
Dermatology 2.50% 18.37x
Higher-End Fashion Brands 0.54% 17.45x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.14% 15.89x
Mysticism 0.23% 15.70x
Decoration & Fabric 0.02% 15.13x
African-American Hair 3.69% 15.10x
Beach & Intimate Wear 0.41% 14.45x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cosmetics and Beauty Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female