Dstillery Audiences

COSMETICS AND BEAUTY SHOPPERS

Audience Size: 5.4 Million Devices

Explore the Cosmetics and Beauty Shoppers Audience

Below you'll find more information about the Cosmetics and Beauty Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Cosmetics and Beauty Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cosmetics and Beauty Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cosmetics and Beauty Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 28.92% 33.16x
Womens Subscription Box Shoppers 29.34% 31.89x
Hair Care Shoppers 23.95% 30.61x
Beauty & Skincare Buyers 32.09% 30.55x
Adult Acne Sufferers 28.11% 29.94x
Women's Fashion Magazine Readers 23.14% 29.82x
Soap Shoppers 25.40% 28.94x
Womens Fashion Brands Shoppers 30.24% 28.79x
Sun Protection Shoppers 25.76% 28.68x
Makeup Researchers 28.49% 28.65x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Interest attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cosmetics and Beauty Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cosmetics and Beauty Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.74x
Everlane 0.01% 1.70x
Jos A. Bank Clothiers 0.42% 1.45x
Bonobos 0.08% 1.39x
Mens Wearhouse 0.64% 1.37x
White House Black Market 0.28% 1.27x
American Apparel 0.05% 1.26x
Buckle 0.22% 1.25x
Belk 0.01% 1.23x
Zara 0.03% 1.22x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Location attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cosmetics and Beauty Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cosmetics and Beauty Shoppers audience is elfcosmetics.com.

Website Composition Index
elfcosmetics.com 1.17% 52.53x
charlotterusse.com 2.25% 45.21x
musingsofamuse.com 2.28% 43.90x
katvondbeauty.com 3.51% 40.70x
morphebrushes.com 2.29% 40.59x
fashionnova.com 1.56% 39.54x
katespade.com 3.44% 38.50x
temptalia.com 3.01% 37.61x
essentialdayspa.com 1.12% 37.45x
loveculture.com 1.06% 36.33x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Web attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cosmetics and Beauty Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 5.53% 23.35x
Hipster Clothing 1.01% 19.30x
Hair & Beauty 6.42% 18.62x
Higher-End Fashion Brands 1.91% 17.98x
Dermatology 7.15% 17.65x
Beach & Intimate Wear 1.25% 16.17x
Perfume, Makeup & Cosmetics 1.67% 15.15x
Travel, Food, Fashion & Fitness 3.29% 14.63x
As Seen On TV Products 0.10% 14.32x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.38% 14.10x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cosmetics and Beauty Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female