Dstillery Audiences

COSMETICS AND BEAUTY SHOPPERS

Audience Size: 5.8 Million Devices

Explore the Cosmetics and Beauty Shoppers Audience

Below you'll find more information about the Cosmetics and Beauty Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Cosmetics and Beauty Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cosmetics and Beauty Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cosmetics and Beauty Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 37.85% 29.94x
Hair Care Shoppers 34.10% 27.19x
Womens Subscription Box Shoppers 38.14% 27.05x
Women's Fashion Magazine Readers 32.33% 25.92x
Wedding Registrants 31.02% 25.40x
Adult Acne Sufferers 35.84% 25.26x
Bargain Shopping Researchers 30.12% 24.93x
Women's Health Researchers 31.51% 24.80x
Soap Shoppers 34.99% 24.68x
Dance Clothing Shoppers 38.16% 24.43x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Interest attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cosmetics and Beauty Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cosmetics and Beauty Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.92x
Bonobos 0.11% 1.49x
White House Black Market 0.43% 1.39x
Buckle 0.34% 1.39x
Jos A. Bank Clothiers 0.32% 1.34x
Mens Wearhouse 0.53% 1.33x
Topshop 0.02% 1.28x
Johnston and Murphy 0.59% 1.23x
Zara 0.03% 1.11x
Lane Bryant 0.04% 1.06x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Location attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cosmetics and Beauty Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cosmetics and Beauty Shoppers audience is musingsofamuse.com.

Website Composition Index
musingsofamuse.com 1.75% 40.58x
morphebrushes.com 1.10% 39.60x
katvondbeauty.com 2.63% 38.15x
katespade.com 1.40% 35.10x
rue21.com 3.80% 34.54x
temptalia.com 2.86% 33.89x
sallybeauty.com 14.54% 33.31x
sephora.com 5.82% 32.12x
crueltyfreekitty.com 1.69% 30.88x
makeupforever.com 1.26% 30.87x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Web attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cosmetics and Beauty Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 3.93% 22.78x
Hair & Beauty 4.12% 18.35x
Hipster Clothing 0.66% 17.84x
Dermatology 3.98% 17.58x
Higher-End Fashion Brands 0.92% 16.00x
Beach & Intimate Wear 0.66% 15.50x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.25% 15.32x
Perfume, Makeup & Cosmetics 1.10% 14.76x
Mysticism 0.26% 14.57x
Travel, Food, Fashion & Fitness 2.73% 14.20x
Composition Percentage: The overlap percentage between the Cosmetics and Beauty Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cosmetics and Beauty Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cosmetics and Beauty Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female