Dstillery Audiences

COSTCO DEAL BLOG READERS

Audience Size: 384.2 Thousand Devices

Explore the Costco Deal Blog Readers Audience

Below you'll find more information about the Costco Deal Blog Readers audience, broken down in different categories based on their digital and physical behaviors. These are 384.2 thousand unique devices whose actions qualify for the Costco Deal Blog Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Costco Deal Blog Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Costco Deal Blog Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 9.16% 85.65x
Custom Home Lighting Shoppers 9.16% 85.65x
Women’s Lifestyle Blogs Researchers 19.32% 69.20x
Wine Lovers 25.54% 63.57x
Home Design and Living Publication Readers 14.64% 63.07x
Wellness Enthusiasts 14.85% 60.60x
Home Remodelers 23.80% 59.96x
Home Design Enthusiasts 22.09% 59.68x
Pre-Measured Grocery Shoppers 26.69% 59.59x
Luxury Second Home Owners 22.56% 57.43x
Composition Percentage: The overlap percentage between the Costco Deal Blog Readers audience and the Interest attribute.
Index: A comparison of the Costco Deal Blog Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Costco Deal Blog Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Costco Deal Blog Readers audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.01% 4.67x
Jos A. Bank Clothiers 0.01% 2.50x
Gymboree 0.04% 1.84x
Hollister 0.01% 1.77x
Mens Wearhouse 0.02% 1.65x
Urban Outfitters 0.02% 1.63x
LOFT 0.01% 1.55x
Chicos 0.02% 1.52x
Victoria's Secret 0.01% 1.49x
Journeys 0.03% 1.49x
Composition Percentage: The overlap percentage between the Costco Deal Blog Readers audience and the Location attribute.
Index: A comparison of the Costco Deal Blog Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Costco Deal Blog Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Costco Deal Blog Readers audience is frugalhotspot.com.

Website Composition Index
frugalhotspot.com 8.23% 163.71x
costcoinsider.com 2.76% 74.78x
hotcouponworld.com 7.72% 73.47x
retailmenot.ca 2.66% 67.61x
savingsaplenty.com 1.09% 60.42x
canadapost.ca 1.11% 57.29x
costcowineblog.com 1.34% 55.77x
redfin.ca 1.90% 55.10x
chowhound.com 5.80% 54.28x
remembering.ca 1.82% 45.50x
Composition Percentage: The overlap percentage between the Costco Deal Blog Readers audience and the Web attribute.
Index: A comparison of the Costco Deal Blog Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Costco Deal Blog Readers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 2.77% 29.96x
Canada Culture and Tourism 4.54% 26.92x
Canada Consumer Product Cluster 0.97% 26.35x
Canada Tax and Finance Research Cluster 0.53% 22.62x
Coupons 8.22% 21.00x
Electronic Accessories 2.44% 20.96x
Wine, Liquor & Mixology 6.24% 20.15x
Canada Business Cluster 3.30% 19.49x
Canadian Auto 4.92% 18.61x
Finance & Accounting Cluster 4.59% 18.55x
Composition Percentage: The overlap percentage between the Costco Deal Blog Readers audience and the Content Affinity attribute.
Index: A comparison of the Costco Deal Blog Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Costco Deal Blog Readers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female