Dstillery Audiences

COUNTDOWN TO THE BEACH TRAVELERS

Audience Size: 6.3 Million Devices

Explore the Countdown to the Beach Travelers Audience

Below you'll find more information about the Countdown to the Beach Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Countdown to the Beach Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Countdown to the Beach Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Countdown to the Beach Travelers audience is Key West Florida Trip Planners.

Interest Composition Index
Key West Florida Trip Planners 31.03% 11.74x
Cruise Travel Intenders 22.52% 10.36x
Fort Lauderdale Trip Planners 17.46% 8.89x
Caribbean Trip Planners 17.41% 8.60x
Myrtle Beach Trip Planners 12.55% 8.00x
Florida Atlantic Coast Trip Planners 15.54% 7.78x
Travel Researchers 13.64% 7.45x
Train Travelers 12.04% 7.27x
Family Adventures Travelers 12.89% 7.20x
Palm Beach Trip Planners 11.38% 7.19x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Interest attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Countdown to the Beach Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Countdown to the Beach Travelers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.30x
Belk 0.01% 1.29x
Ralph Lauren 0.01% 1.22x
LOFT 0.06% 1.20x
Jos A. Bank Clothiers 0.04% 1.20x
Hollister 0.04% 1.18x
Banana Republic 0.07% 1.17x
Tommy Bahama 0.01% 1.17x
H&M 0.05% 1.16x
Express 0.07% 1.15x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Location attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Countdown to the Beach Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Countdown to the Beach Travelers audience is royalcaribbeanblog.com.

Website Composition Index
royalcaribbeanblog.com 8.87% 33.16x
eatsleepcruise.com 1.71% 29.30x
cruiseweb.com 2.76% 26.63x
sandals.com 1.25% 26.50x
tripcentral.ca 1.31% 26.30x
carnival.com 20.93% 26.03x
americandiscountcruises.com 1.64% 25.29x
royalcaribbean.com 2.10% 25.19x
cruisehive.com 8.91% 22.34x
nassauparadiseisland.com 2.18% 22.04x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Web attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Countdown to the Beach Travelers audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 18.77% 16.44x
Caribbean Vacation 3.47% 14.60x
Toronto Tourism 1.00% 11.23x
South Carolina Travel 0.07% 8.68x
Mexico Travel 0.20% 7.76x
Quebec Vacation Research Cluster 0.92% 7.52x
Quebec Hunting & Outdoors Cluster 0.74% 7.45x
Quebec Real Estate 1.05% 7.16x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.12% 6.89x
Beach Vacations 2.17% 6.73x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Content Affinity attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Countdown to the Beach Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female