Explore the Countdown to the Beach Travelers Audience
Below you'll find more information about the Countdown to the Beach Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Countdown to the Beach Travelers audience.
INTERESTS
The Countdown to the Beach Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Countdown to the Beach Travelers audience is Key West Florida Trip Planners.
| Interest | Composition | Index |
| Key West Florida Trip Planners | 18.80% | 6.35x |
| Adjustable Desks Shoppers | 17.75% | 5.33x |
| Caribbean Trip Planners | 4.53% | 4.26x |
| Smokie Mountain Trip Planner | 11.30% | 4.07x |
| Grand Canyon Trip Planners | 12.63% | 3.59x |
| Cruise Travel Intenders | 3.19% | 3.54x |
| Car Lease Researchers | 8.41% | 3.30x |
| Restaurant Supply Shoppers | 1.05% | 3.19x |
| Readers of Caribbean Content | 6.87% | 3.16x |
| Social Security Researchers | 7.13% | 3.04x |
Composition Percentage:
The overlap percentage between the Countdown to the Beach Travelers audience and the Interest attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
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APPAREL RETAILERS
The Countdown to the Beach Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Countdown to the Beach Travelers audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.01% | 1.64x |
| Old Navy | 0.01% | 1.63x |
| Journeys | 0.01% | 1.60x |
| Victoria's Secret | 0.01% | 1.43x |
| Carhartt | 0.05% | 0.92x |
Composition Percentage:
The overlap percentage between the Countdown to the Beach Travelers audience and the Location attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
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WEBSITES
The Countdown to the Beach Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Countdown to the Beach Travelers audience is carnival.com.
| Website | Composition | Index |
| carnival.com | 5.82% | 15.18x |
| royalcaribbeanblog.com | 5.74% | 14.87x |
| cruisehive.com | 3.63% | 13.74x |
| youtube.com | 21.92% | 12.50x |
| cruisecritic.com | 3.76% | 11.66x |
| chefcuisto.com | 1.12% | 9.99x |
| cruiseradio.net | 2.53% | 9.65x |
| caribjournal.com | 1.60% | 8.18x |
| journaldemontreal.com | 2.07% | 7.48x |
| hollywoodpq.com | 1.53% | 7.04x |
Composition Percentage:
The overlap percentage between the Countdown to the Beach Travelers audience and the Web attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Countdown to the Beach Travelers audience is Cruise Vacations.
| Content Affinity | Composition | Index |
| Cruise Vacations | 1.49% | 14.04x |
| Quebec Vacation Research Cluster | 0.05% | 11.43x |
| Quebec Real Estate | 0.06% | 10.28x |
| Caribbean Vacation | 0.33% | 9.86x |
| Quebec Hunting & Outdoors Cluster | 0.05% | 8.97x |
| Quebec Job Seeker Cluster | 0.04% | 8.28x |
| Canadian Lifestyle | 0.41% | 7.80x |
| Los Angeles Cluster | 0.03% | 7.71x |
| France Online Music & Quiz Content Cluster | 0.64% | 6.90x |
| Mexico Travel | 0.01% | 6.17x |
Composition Percentage:
The overlap percentage between the Countdown to the Beach Travelers audience and the Content Affinity attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
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DEMOGRAPHICS
The Countdown to the Beach Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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