Dstillery Audiences

COUNTDOWN TO THE BEACH TRAVELERS

Audience Size: 5.8 Million Devices

Explore the Countdown to the Beach Travelers Audience

Below you'll find more information about the Countdown to the Beach Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Countdown to the Beach Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Countdown to the Beach Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Countdown to the Beach Travelers audience is Key West Florida Trip Planners.

Interest Composition Index
Key West Florida Trip Planners 27.23% 11.26x
Cruise Travel Intenders 19.42% 9.68x
Fort Lauderdale Trip Planners 13.76% 7.87x
Caribbean Trip Planners 14.46% 7.66x
Travel Researchers 10.00% 6.71x
Florida Atlantic Coast Trip Planners 11.76% 6.63x
Myrtle Beach Trip Planners 10.20% 6.55x
Family Adventures Travelers 9.44% 6.46x
Palm Beach Trip Planners 9.43% 6.35x
Orlando Trip Planners 11.50% 6.26x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Interest attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Countdown to the Beach Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Countdown to the Beach Travelers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.32x
Michael Kors 0.01% 1.31x
Express 0.02% 1.27x
Victoria's Secret 0.03% 1.27x
Forever 21 0.01% 1.18x
Jos A. Bank Clothiers 0.01% 1.18x
Buckle 0.01% 1.12x
Gap 0.01% 1.11x
The Childrens Place 0.02% 1.10x
Banana Republic 0.01% 1.10x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Location attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Countdown to the Beach Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Countdown to the Beach Travelers audience is royalcaribbeanblog.com.

Website Composition Index
royalcaribbeanblog.com 11.40% 29.04x
sandals.com 1.15% 25.03x
eatsleepcruise.com 2.11% 24.63x
cruiseweb.com 1.99% 24.58x
carnival.com 25.38% 24.09x
royalcaribbean.com 1.57% 23.72x
americandiscountcruises.com 1.15% 23.37x
tripcentral.ca 1.69% 23.27x
cruisehive.com 10.28% 20.22x
princess.com 1.85% 19.38x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Web attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Countdown to the Beach Travelers audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 15.83% 16.59x
Caribbean Vacation 3.74% 14.28x
Toronto Tourism 0.94% 10.62x
Quebec Vacation Research Cluster 0.80% 9.29x
Quebec Hunting & Outdoors Cluster 0.62% 9.06x
Quebec Real Estate 0.82% 8.93x
Mexico Travel 0.16% 8.48x
Quebec Job Seeker Cluster 0.51% 8.11x
French Education 0.41% 6.77x
Canadian Lifestyle 1.90% 6.69x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Content Affinity attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Countdown to the Beach Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female