Dstillery Audiences

COUNTDOWN TO THE BEACH TRAVELERS

Audience Size: 4.3 Million Devices

Explore the Countdown to the Beach Travelers Audience

Below you'll find more information about the Countdown to the Beach Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Countdown to the Beach Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Countdown to the Beach Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Countdown to the Beach Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 63.02% 23.92x
Getting Off the Grid Travelers 38.51% 16.86x
Coupon Researchers 24.21% 15.87x
Homemade Gifts Crafters 30.41% 15.79x
Bed & Bath Shoppers 28.35% 15.34x
Working Parents 25.56% 15.25x
Engagement Ring Shoppers 27.83% 15.03x
Mexican Food Shoppers 28.99% 15.02x
Patriotic Party Decoration Shoppers 27.65% 14.96x
Brides & Wedding Planners 30.86% 14.86x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Interest attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Countdown to the Beach Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Countdown to the Beach Travelers audience is Belk.

Location Composition Index
Belk 0.02% 1.17x
Chicos 0.05% 1.13x
Gymboree 0.03% 1.12x
Dressbarn 0.04% 1.12x
Lane Bryant 0.04% 1.10x
LL Bean 0.01% 1.08x
Old Navy 0.06% 1.07x
LOFT 0.04% 1.05x
Aeropostale 0.03% 1.04x
Tommy Bahama 0.02% 1.04x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Location attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Countdown to the Beach Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Countdown to the Beach Travelers audience is counttravel.com.

Website Composition Index
counttravel.com 1.06% 58.08x
popularculturetalk.com 1.08% 57.06x
racingmasters.net 1.18% 55.65x
catsdogsandpets.com 1.17% 54.66x
sportsmarketing.tv 1.35% 52.94x
musivisa.com 1.42% 52.78x
mamasabe.net 1.48% 52.02x
draftseason.com 1.25% 51.00x
recipevip.com 1.49% 50.62x
coach.com 1.10% 45.81x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Web attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Countdown to the Beach Travelers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.26% 19.49x
Washington D.C. Hotels 0.04% 14.63x
Decoration & Fabric 0.07% 14.43x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.64% 14.31x
Coupons & Family 9.45% 14.31x
South Carolina Travel 0.56% 13.86x
Female Lifestyle Content Readers 4.68% 13.59x
Scrapbooking & Home Art Projects 6.15% 13.52x
Higher-End Fashion Brands 2.75% 13.35x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 13.10% 12.62x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Content Affinity attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Countdown to the Beach Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female