Explore the Countdown to the Beach Travelers Audience
Below you'll find more information about the Countdown to the Beach Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Countdown to the Beach Travelers audience.
INTERESTS
The Countdown to the Beach Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Countdown to the Beach Travelers audience is Key West Florida Trip Planners.
| Interest | Composition | Index |
| Key West Florida Trip Planners | 31.03% | 11.74x |
| Cruise Travel Intenders | 22.52% | 10.36x |
| Fort Lauderdale Trip Planners | 17.46% | 8.89x |
| Caribbean Trip Planners | 17.41% | 8.60x |
| Myrtle Beach Trip Planners | 12.55% | 8.00x |
| Florida Atlantic Coast Trip Planners | 15.54% | 7.78x |
| Travel Researchers | 13.64% | 7.45x |
| Train Travelers | 12.04% | 7.27x |
| Family Adventures Travelers | 12.89% | 7.20x |
| Palm Beach Trip Planners | 11.38% | 7.19x |
Composition Percentage:
The overlap percentage between the Countdown to the Beach Travelers audience and the Interest attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
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APPAREL RETAILERS
The Countdown to the Beach Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Countdown to the Beach Travelers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.02% | 1.30x |
| Belk | 0.01% | 1.29x |
| Ralph Lauren | 0.01% | 1.22x |
| LOFT | 0.06% | 1.20x |
| Jos A. Bank Clothiers | 0.04% | 1.20x |
| Hollister | 0.04% | 1.18x |
| Banana Republic | 0.07% | 1.17x |
| Tommy Bahama | 0.01% | 1.17x |
| H&M | 0.05% | 1.16x |
| Express | 0.07% | 1.15x |
Composition Percentage:
The overlap percentage between the Countdown to the Beach Travelers audience and the Location attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
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WEBSITES
The Countdown to the Beach Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Countdown to the Beach Travelers audience is royalcaribbeanblog.com.
| Website | Composition | Index |
| royalcaribbeanblog.com | 8.87% | 33.16x |
| eatsleepcruise.com | 1.71% | 29.30x |
| cruiseweb.com | 2.76% | 26.63x |
| sandals.com | 1.25% | 26.50x |
| tripcentral.ca | 1.31% | 26.30x |
| carnival.com | 20.93% | 26.03x |
| americandiscountcruises.com | 1.64% | 25.29x |
| royalcaribbean.com | 2.10% | 25.19x |
| cruisehive.com | 8.91% | 22.34x |
| nassauparadiseisland.com | 2.18% | 22.04x |
Composition Percentage:
The overlap percentage between the Countdown to the Beach Travelers audience and the Web attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Countdown to the Beach Travelers audience is Cruise Vacations.
| Content Affinity | Composition | Index |
| Cruise Vacations | 18.77% | 16.44x |
| Caribbean Vacation | 3.47% | 14.60x |
| Toronto Tourism | 1.00% | 11.23x |
| South Carolina Travel | 0.07% | 8.68x |
| Mexico Travel | 0.20% | 7.76x |
| Quebec Vacation Research Cluster | 0.92% | 7.52x |
| Quebec Hunting & Outdoors Cluster | 0.74% | 7.45x |
| Quebec Real Estate | 1.05% | 7.16x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.12% | 6.89x |
| Beach Vacations | 2.17% | 6.73x |
Composition Percentage:
The overlap percentage between the Countdown to the Beach Travelers audience and the Content Affinity attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
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DEMOGRAPHICS
The Countdown to the Beach Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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