Dstillery Audiences

COUNTDOWN TO THE BEACH TRAVELERS

Audience Size: 6.2 Million Devices

Explore the Countdown to the Beach Travelers Audience

Below you'll find more information about the Countdown to the Beach Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Countdown to the Beach Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Countdown to the Beach Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Countdown to the Beach Travelers audience is Key West Florida Trip Planners.

Interest Composition Index
Key West Florida Trip Planners 22.66% 8.17x
Cruise Travel Intenders 13.74% 6.85x
Adjustable Desks Shoppers 20.29% 5.88x
Caribbean Trip Planners 10.06% 5.77x
Fort Lauderdale Trip Planners 9.75% 5.36x
Family Adventures Travelers 7.04% 4.71x
Travel Researchers 7.15% 4.63x
Orlando Trip Planners 8.53% 4.55x
Florida Atlantic Coast Trip Planners 8.67% 4.51x
Train Travelers 6.73% 4.51x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Interest attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Countdown to the Beach Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Countdown to the Beach Travelers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.12x
Carhartt 0.11% 0.98x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Location attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Countdown to the Beach Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Countdown to the Beach Travelers audience is cruisefever.net.

Website Composition Index
cruisefever.net 1.06% 20.94x
cruiseweb.com 1.08% 20.18x
royalcaribbeanblog.com 11.81% 19.77x
eatsleepcruise.com 1.31% 18.46x
carnival.com 14.83% 17.49x
cruisehive.com 7.31% 16.14x
cruiselawnews.com 1.77% 16.01x
cruisecritic.com 12.61% 14.76x
youtube.com 31.51% 14.47x
cruiseradio.net 3.35% 13.82x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Web attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Countdown to the Beach Travelers audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 9.83% 14.45x
Caribbean Vacation 2.27% 11.15x
Quebec Vacation Research Cluster 0.54% 10.70x
Quebec Hunting & Outdoors Cluster 0.43% 10.50x
Quebec Real Estate 0.51% 9.96x
Quebec Job Seeker Cluster 0.33% 9.55x
Canadian Lifestyle 1.52% 8.46x
Toronto Tourism 0.45% 8.37x
France Online Music & Quiz Content Cluster 1.52% 7.59x
French Education 0.33% 7.57x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Content Affinity attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Countdown to the Beach Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female