Dstillery Audiences

COUNTDOWN TO THE BEACH TRAVELERS

Audience Size: 6.1 Million Devices

Explore the Countdown to the Beach Travelers Audience

Below you'll find more information about the Countdown to the Beach Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Countdown to the Beach Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Countdown to the Beach Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Countdown to the Beach Travelers audience is Key West Florida Trip Planners.

Interest Composition Index
Key West Florida Trip Planners 18.80% 6.35x
Adjustable Desks Shoppers 17.75% 5.33x
Caribbean Trip Planners 4.53% 4.26x
Smokie Mountain Trip Planner 11.30% 4.07x
Grand Canyon Trip Planners 12.63% 3.59x
Cruise Travel Intenders 3.19% 3.54x
Car Lease Researchers 8.41% 3.30x
Restaurant Supply Shoppers 1.05% 3.19x
Readers of Caribbean Content 6.87% 3.16x
Social Security Researchers 7.13% 3.04x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Interest attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Countdown to the Beach Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Countdown to the Beach Travelers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.64x
Old Navy 0.01% 1.63x
Journeys 0.01% 1.60x
Victoria's Secret 0.01% 1.43x
Carhartt 0.05% 0.92x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Location attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Countdown to the Beach Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Countdown to the Beach Travelers audience is carnival.com.

Website Composition Index
carnival.com 5.82% 15.18x
royalcaribbeanblog.com 5.74% 14.87x
cruisehive.com 3.63% 13.74x
youtube.com 21.92% 12.50x
cruisecritic.com 3.76% 11.66x
chefcuisto.com 1.12% 9.99x
cruiseradio.net 2.53% 9.65x
caribjournal.com 1.60% 8.18x
journaldemontreal.com 2.07% 7.48x
hollywoodpq.com 1.53% 7.04x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Web attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Countdown to the Beach Travelers audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 1.49% 14.04x
Quebec Vacation Research Cluster 0.05% 11.43x
Quebec Real Estate 0.06% 10.28x
Caribbean Vacation 0.33% 9.86x
Quebec Hunting & Outdoors Cluster 0.05% 8.97x
Quebec Job Seeker Cluster 0.04% 8.28x
Canadian Lifestyle 0.41% 7.80x
Los Angeles Cluster 0.03% 7.71x
France Online Music & Quiz Content Cluster 0.64% 6.90x
Mexico Travel 0.01% 6.17x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Content Affinity attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Countdown to the Beach Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female