Explore the Countdown to the Beach Travelers Audience
Below you'll find more information about the Countdown to the Beach Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 34.4 thousand unique devices whose actions qualify for the Countdown to the Beach Travelers audience.
INTERESTS
The Countdown to the Beach Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Countdown to the Beach Travelers audience is Harry Potter Fans.
| Interest | Composition | Index |
| Harry Potter Fans | 14.39% | 40.85x |
| Family Adventures Travelers | 70.23% | 23.55x |
| Getting Off the Grid Travelers | 46.91% | 18.68x |
| Work Hard, Play Hard Travelers | 40.17% | 14.66x |
| Discount Big Box Shoppers | 20.27% | 14.00x |
| Bed & Bath Shoppers | 27.82% | 13.91x |
| Kids Clothing Shoppers | 25.21% | 13.75x |
| Patriotic Party Decoration Shoppers | 27.66% | 13.64x |
| Casual Dining Restaurant Researchers | 27.51% | 13.55x |
| Coupon Researchers | 21.96% | 13.24x |
Composition Percentage:
The overlap percentage between the Countdown to the Beach Travelers audience and the Interest attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
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APPAREL RETAILERS
The Countdown to the Beach Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Countdown to the Beach Travelers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.18% | 1.32x |
| Eddie Bauer | 0.01% | 1.04x |
| The North Face | 0.01% | 1.02x |
| Saint Laurent Paris | 0.01% | 1.00x |
| Columbia | 0.01% | 0.94x |
| Tommy Bahama | 0.02% | 0.93x |
| J. Crew | 0.02% | 0.89x |
| Club Monaco | 0.01% | 0.89x |
| Gymboree | 0.02% | 0.88x |
| Hugo Boss | 0.01% | 0.86x |
Composition Percentage:
The overlap percentage between the Countdown to the Beach Travelers audience and the Location attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
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WEBSITES
The Countdown to the Beach Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Countdown to the Beach Travelers audience is hkexpress.com.
| Website | Composition | Index |
| hkexpress.com | 0.01% | 62.88x |
| wholesaleaccessorymarket.com | 0.02% | 53.36x |
| 2care2teach4kids.com | 0.01% | 52.10x |
| womensbest.com | 0.02% | 51.72x |
| scissorsandspatulas.com | 0.01% | 50.69x |
| shrimpandgritskids.com | 0.01% | 50.68x |
| nbacomparisons.com | 0.03% | 50.26x |
| wrappedinrust.com | 0.02% | 50.24x |
| cadenlane.com | 0.04% | 49.96x |
| selfsufficiencyhome.com | 0.04% | 49.78x |
Composition Percentage:
The overlap percentage between the Countdown to the Beach Travelers audience and the Web attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Countdown to the Beach Travelers audience is Female Lifestyle Content Readers.
| Content Affinity | Composition | Index |
| Female Lifestyle Content Readers | 4.18% | 13.73x |
| Coupons & Family | 7.76% | 13.29x |
| Scrapbooking & Home Art Projects | 5.05% | 12.92x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 12.03% | 12.26x |
| South Carolina Travel | 0.56% | 11.25x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.58% | 11.07x |
| Home Printing | 0.86% | 11.04x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.74% | 10.93x |
| Mommy Bloggers | 4.48% | 10.86x |
| Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) | 3.55% | 10.81x |
Composition Percentage:
The overlap percentage between the Countdown to the Beach Travelers audience and the Content Affinity attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
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DEMOGRAPHICS
The Countdown to the Beach Travelers audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000
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