Dstillery Audiences

COUNTDOWN TO THE BEACH TRAVELERS

Audience Size: 6.4 Million Devices

Explore the Countdown to the Beach Travelers Audience

Below you'll find more information about the Countdown to the Beach Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Countdown to the Beach Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Countdown to the Beach Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Countdown to the Beach Travelers audience is Caribbean Trip Planners.

Interest Composition Index
Caribbean Trip Planners 5.98% 5.65x
Key West Florida Trip Planners 18.18% 5.57x
Cruise Travel Intenders 7.90% 5.34x
Family Vacation Review Readers 11.49% 4.64x
Restaurant Supply Shoppers 0.52% 4.56x
Readers of Argentinian Content 13.98% 3.69x
Smokie Mountain Trip Planner 11.86% 3.29x
Grand Canyon Trip Planners 9.48% 3.16x
Ski and Snowboard Trip Planners 7.92% 3.13x
Social Security Researchers 9.58% 2.99x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Interest attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Countdown to the Beach Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Countdown to the Beach Travelers audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.17x
American Eagle Outfitters 0.01% 1.08x
Gymboree 0.01% 1.06x
Old Navy 0.01% 1.06x
Express 0.01% 1.02x
Journeys 0.01% 0.99x
Zumiez 0.01% 0.98x
Maurices 0.01% 0.68x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Location attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Countdown to the Beach Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Countdown to the Beach Travelers audience is royalcaribbeanblog.com.

Website Composition Index
royalcaribbeanblog.com 5.04% 16.61x
carnival.com 3.12% 16.14x
cruisecritic.com 2.28% 15.45x
cruisefever.net 1.55% 11.59x
youtube.com 9.30% 10.32x
cruiseradio.net 1.30% 9.74x
cruisehive.com 6.13% 9.57x
oyster.com 2.07% 5.98x
kijiji.ca 4.77% 3.73x
tripstodiscover.com 2.47% 3.66x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Web attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Countdown to the Beach Travelers audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 1.24% 26.32x
Toronto Tourism 0.02% 14.95x
Caribbean Vacation 0.40% 12.85x
Quebec Hunting & Outdoors Cluster 0.04% 9.08x
Canadian Lifestyle 0.30% 7.69x
France Online Music & Quiz Content Cluster 0.38% 6.66x
Quebec Real Estate 0.08% 6.32x
Los Angeles Cluster 0.01% 6.27x
French Canadian Cluster 0.78% 6.13x
Canadian Healthcare 0.02% 5.34x
Composition Percentage: The overlap percentage between the Countdown to the Beach Travelers audience and the Content Affinity attribute.
Index: A comparison of the Countdown to the Beach Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Countdown to the Beach Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male