Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 69.55% 50.61x
Bargain Shopping Researchers 64.49% 47.76x
Price Conscious Grocery Shoppers 66.15% 45.70x
Home Design and Living Publication Readers 51.92% 39.28x
Home and Garden TV Fans 53.43% 39.09x
Recipe Researchers 55.14% 37.50x
Home Remodelers 49.08% 37.23x
Budget Grocery Shoppers 51.61% 37.18x
Orlando Activities Researchers 47.63% 36.93x
Online Home Decor Shoppers 49.52% 36.33x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.40x
Carhartt 0.26% 1.26x
Lane Bryant 0.03% 1.23x
Buckle 0.03% 1.23x
Talbots 0.02% 1.14x
The Childrens Place 0.05% 1.06x
Forever 21 0.02% 1.06x
Journeys 0.05% 1.04x
Kate Spade 0.01% 1.04x
Zumiez 0.04% 1.03x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is yammiesnoshery.com.

Website Composition Index
yammiesnoshery.com 1.32% 45.67x
homedesigninspired.com 1.39% 45.44x
myhoneysplace.com 1.26% 41.76x
shetriedwhat.com 1.04% 40.99x
ifoodblogger.com 2.57% 39.86x
dreamingindiy.com 2.30% 38.40x
laurenrabadi.com 1.17% 37.72x
couponmom.com 3.51% 37.47x
realmomkitchen.com 1.12% 37.22x
lifeshouldcostless.com 1.24% 36.94x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.41% 30.85x
Coupons & Family 13.36% 26.60x
Consumer Rewards 0.24% 25.59x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.81% 25.09x
Comedy Content 0.72% 24.68x
Scrapbooking & Home Art Projects 7.37% 22.95x
Coupons 25.75% 22.78x
Female Lifestyle Content Readers 8.01% 22.22x
Cakes & Sweets 5.11% 22.13x
Mommy Bloggers 10.12% 21.97x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female