Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 2.2 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 64.27% 68.69x
Bargain Shopping Researchers 61.46% 67.98x
Price Conscious Grocery Shoppers 65.00% 60.91x
Shelf-Stable Food Content Readers 36.95% 55.94x
Home and Garden TV Fans 52.54% 54.05x
Home Design and Living Publication Readers 45.32% 54.04x
Recipe Researchers 51.97% 53.18x
Gourmet Food & Wine Researchers 46.61% 51.09x
Cook at Home Parents 58.23% 50.77x
Healthy Snacks Shoppers 54.16% 50.40x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.39x
Dressbarn 0.01% 1.26x
Journeys 0.02% 1.20x
Carhartt 0.14% 1.16x
Maurices 0.02% 1.16x
Victoria's Secret 0.02% 1.08x
Buckle 0.01% 0.97x
Express 0.01% 0.89x
The Childrens Place 0.01% 0.77x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is beslimmer-beyou.com.

Website Composition Index
beslimmer-beyou.com 1.00% 64.47x
wineandglue.com 3.50% 52.60x
kraftrecipes.com 1.07% 51.88x
the11best.com 1.19% 51.05x
xokatierosario.com 1.69% 50.10x
cinnamonspiceandeverythingnice.com 1.11% 49.86x
ourheritageofhealth.com 1.01% 49.17x
myrecipemagic.com 2.68% 49.02x
couponmom.com 1.64% 48.96x
thebakerupstairs.com 1.30% 48.94x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 40.84x
Cakes & Sweets 2.52% 29.77x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.16% 29.53x
Coupons & Family 12.89% 29.05x
Cheerleading 0.16% 28.08x
Female Lifestyle Content Readers 6.05% 26.28x
Scrapbooking & Home Art Projects 6.91% 26.25x
Low Carb Diets 9.17% 26.16x
Party Suppliers 1.46% 25.58x
Homeschooling 0.14% 25.31x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female