Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 1.7 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 53.75% 78.26x
Misc-Deal Seekers or Coupon Shoppers 52.29% 78.26x
Price Conscious Grocery Shoppers 58.65% 69.15x
Shelf-Stable Food Content Readers 27.28% 59.61x
Recipe Researchers 43.80% 56.38x
Home and Garden TV Fans 39.42% 56.16x
Cook at Home Parents 53.77% 54.93x
Healthy Diet Recipe Researchers 44.61% 53.32x
Gourmet Food & Wine Researchers 35.61% 53.07x
Home Design and Living Publication Readers 31.38% 52.93x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Belk.

Location Composition Index
Belk 0.01% 1.28x
Lane Bryant 0.03% 1.26x
Carhartt 0.33% 1.24x
Dressbarn 0.03% 1.21x
Maurices 0.06% 1.16x
Coach 0.01% 1.12x
J. Crew 0.02% 1.11x
Zumiez 0.03% 1.10x
Mens Wearhouse 0.04% 1.08x
Old Navy 0.05% 1.03x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is ideastoknow.com.

Website Composition Index
ideastoknow.com 1.66% 68.16x
littledairyontheprairie.com 1.34% 66.21x
myrecipemagic.com 2.29% 60.23x
thetipsyhousewife.org 1.74% 59.90x
thebakerupstairs.com 1.20% 59.36x
bakingwithmom.com 1.29% 58.52x
richard-t.com 2.16% 58.11x
gratefulprayerthankfulheart.com 1.60% 57.19x
loulougirls.com 1.04% 56.85x
easypeasypleasy.com 2.17% 56.29x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 46.03x
Coupons & Family 13.39% 32.95x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.75% 31.77x
Cakes & Sweets 1.25% 30.80x
Coupons 20.26% 29.29x
Teen Hair 2.12% 29.21x
Low Carb Diets 5.42% 26.09x
Scrapbooking & Home Art Projects 5.79% 25.88x
Female Lifestyle Content Readers 3.49% 25.81x
Mommy Bloggers 11.68% 25.75x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female