Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 887.3 Thousand Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 887.3 thousand unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 46.04% 94.61x
Price Conscious Grocery Shoppers 56.74% 74.27x
Shelf-Stable Food Content Readers 25.31% 67.06x
Home and Garden TV Fans 32.93% 66.00x
Cook at Home Parents 52.73% 65.28x
Home Design and Living Publication Readers 23.25% 62.21x
Healthy Snacks Shoppers 50.91% 61.46x
Dessert/Sweets Bakers 51.59% 59.43x
Kitchen & Bathroom Remodelers 36.55% 58.91x
Home Kitchen Chefs 47.45% 58.49x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Maurices.

Location Composition Index
Maurices 0.06% 1.56x
Michael Kors 0.01% 1.46x
Carhartt 0.21% 1.42x
Old Navy 0.03% 1.42x
J. Crew 0.01% 1.41x
Hollister 0.01% 1.41x
Gymboree 0.03% 1.41x
Dressbarn 0.01% 1.31x
Lane Bryant 0.01% 1.25x
White House Black Market 0.02% 1.20x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is ideastoknow.com.

Website Composition Index
ideastoknow.com 1.38% 90.44x
myrecipemagic.com 1.63% 87.75x
blastaloud.com 1.01% 73.22x
jamhands.net 2.22% 72.90x
rumblytumbly.com 1.05% 72.82x
thetipsyhousewife.org 2.29% 70.06x
countrydiaries.com 2.26% 69.94x
thebakerupstairs.com 1.48% 69.66x
gratefulprayerthankfulheart.com 2.12% 68.83x
loulougirls.com 1.36% 68.62x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.56% 57.74x
Coupons & Family 15.98% 39.76x
Cakes & Sweets 1.23% 38.50x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 15.20% 38.05x
Coupons 18.54% 34.60x
Teen Hair 1.80% 31.90x
Mommy Bloggers 15.45% 30.74x
Female Lifestyle Content Readers 3.75% 29.29x
Low Carb Diets 5.67% 28.96x
Scrapbooking & Home Art Projects 6.88% 28.54x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female