Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 70.15% 60.36x
Bargain Shopping Researchers 56.27% 54.67x
Price Conscious Grocery Shoppers 63.97% 51.95x
Home Design and Living Publication Readers 50.12% 42.75x
Cook at Home Parents 51.48% 42.30x
Home and Garden TV Fans 47.42% 41.96x
Budget Grocery Shoppers 43.03% 41.07x
Recipe Researchers 56.03% 40.86x
Healthy Snacks Shoppers 56.28% 40.83x
Home Kitchen Chefs 51.29% 39.24x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Buckle.

Location Composition Index
Buckle 0.29% 1.33x
Belk 0.02% 1.30x
Jos A. Bank Clothiers 0.36% 1.30x
Mens Wearhouse 0.57% 1.26x
White House Black Market 0.32% 1.16x
Dressbarn 0.06% 1.08x
Johnston and Murphy 0.32% 1.00x
Old Navy 0.11% 0.98x
Lane Bryant 0.05% 0.98x
Eddie Bauer 0.03% 0.96x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 1.25% 65.21x
jamhands.net 1.34% 59.39x
lozo.com 2.53% 59.10x
joyfulmommaskitchen.com 1.27% 56.66x
thefrugalgirls.com 1.07% 56.50x
inspiringcooks.com 1.64% 54.10x
beautyepic.com 1.34% 53.65x
mylistoflists.com 2.12% 53.38x
newleafwellness.biz 1.19% 53.09x
styleestate.com 1.08% 51.66x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.47% 32.91x
Coupons & Family 17.00% 29.23x
Comedy Content 1.14% 25.97x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 22.02% 25.77x
Scrapbooking & Home Art Projects 10.27% 25.75x
Mommy Bloggers 12.03% 25.02x
Decoration & Fabric 0.07% 24.07x
Female Lifestyle Content Readers 9.94% 23.46x
Tattoos & Costumes 0.46% 22.68x
Coupons 30.17% 22.56x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female