Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 2.2 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 69.03% 40.63x
Bargain Shopping Researchers 66.13% 40.21x
Price Conscious Grocery Shoppers 64.53% 37.59x
Home and Garden TV Fans 46.86% 36.40x
Home Design and Living Publication Readers 52.45% 33.23x
Recipe Researchers 53.91% 32.98x
Cooking Show Fans 44.26% 32.96x
Shelf-Stable Food Content Readers 35.89% 32.19x
Cook at Home Parents 59.09% 31.46x
Gourmet Food & Wine Researchers 51.12% 31.30x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.57x
Dressbarn 0.02% 1.56x
Talbots 0.01% 1.43x
Gap 0.01% 1.41x
Maurices 0.02% 1.36x
Chicos 0.02% 1.35x
The Childrens Place 0.02% 1.31x
Lane Bryant 0.01% 1.30x
Carhartt 0.21% 1.23x
White House Black Market 0.01% 1.19x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is your-daily-plus.com.

Website Composition Index
your-daily-plus.com 1.20% 44.27x
fitwirr.com 1.40% 43.15x
ifoodblogger.com 1.10% 39.39x
beslimmer-beyou.com 1.50% 39.30x
dreamingindiy.com 1.41% 38.71x
wearychef.com 1.25% 38.56x
couponmom.com 2.26% 36.35x
thebakerupstairs.com 1.47% 36.31x
myrecipemagic.com 3.11% 35.45x
sprinklesomesugar.com 1.44% 35.34x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.45% 25.68x
Coupons & Family 13.74% 20.66x
Cakes & Sweets 3.49% 19.64x
Cheerleading 0.46% 19.55x
Scrapbooking & Home Art Projects 7.99% 18.52x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.51% 17.92x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.12% 17.78x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.21% 17.74x
Food Cluster 0.84% 17.52x
Homeschooling 0.27% 17.17x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female