Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 61.62% 60.31x
Misc-Deal Seekers or Coupon Shoppers 64.89% 59.66x
Price Conscious Grocery Shoppers 65.71% 53.43x
Shelf-Stable Food Content Readers 35.01% 51.35x
Home and Garden TV Fans 49.82% 47.81x
Home Design and Living Publication Readers 44.16% 46.76x
Orlando Activities Researchers 39.19% 45.99x
Recipe Researchers 50.51% 45.56x
Online Home Decor Shoppers 43.96% 45.47x
Gourmet Food & Wine Researchers 46.24% 44.80x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.07x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is wineandglue.com.

Website Composition Index
wineandglue.com 2.07% 53.35x
wilton.com 1.06% 48.77x
geniuskitchen.com 4.11% 47.65x
couponmom.com 1.42% 47.56x
rainbootsandapronstrings.com 1.06% 45.44x
myrecipemagic.com 1.74% 43.35x
bakingwithmom.com 1.04% 43.13x
cottagenotes.com 1.85% 41.36x
thetipsyhousewife.org 1.20% 41.31x
cookingwithk.net 1.39% 41.14x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 32.87x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.10% 32.87x
Cheerleading 0.12% 31.87x
Custom Gifts 0.42% 28.37x
Cakes & Sweets 1.73% 26.95x
Coupons & Family 10.63% 26.84x
Food Cluster 0.21% 26.24x
Party Suppliers 0.73% 25.90x
Arts & Crafts 0.22% 25.83x
Home Decoration - Crafts & Kids 0.14% 25.67x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female