Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 68.50% 67.76x
Bargain Shopping Researchers 53.47% 61.02x
Price Conscious Grocery Shoppers 62.51% 55.01x
Healthy Snacks Shoppers 52.58% 49.20x
Recipe Researchers 53.02% 48.09x
Cook at Home Parents 51.27% 46.24x
Budget Grocery Shoppers 39.49% 45.53x
Home and Garden TV Fans 44.84% 44.88x
Home Kitchen Chefs 44.73% 44.63x
Kitchen & Bathroom Remodelers 48.29% 42.83x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.24% 1.16x
Mens Wearhouse 0.38% 1.14x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is getmyhometogether.com.

Website Composition Index
getmyhometogether.com 1.17% 105.74x
what2cook.net 1.26% 99.08x
chiefhealth.us 2.07% 97.90x
diyandmag.com 1.24% 96.90x
staynaturallyhealthy.com 1.55% 92.43x
sunlitspaces.com 1.79% 90.81x
lozo.com 3.79% 90.51x
industrystandarddesign.com 1.43% 88.92x
thefrugalgirls.com 1.67% 88.50x
joyfulmommaskitchen.com 1.74% 87.00x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 18.96% 35.37x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 25.60% 30.93x
Scrapbooking & Home Art Projects 11.90% 30.05x
Female Lifestyle Content Readers 9.71% 29.44x
Mommy Bloggers 13.15% 28.47x
Coupons 31.05% 26.41x
DIY Decoration & Furniture 6.03% 24.93x
Teen Hair 10.39% 24.77x
Cakes & Sweets 8.36% 23.96x
Home Decoration Content Readers 38.30% 23.47x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female