Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 67.45% 46.19x
Bargain Shopping Researchers 57.26% 40.11x
Price Conscious Grocery Shoppers 61.78% 36.38x
Healthy Snacks Shoppers 54.63% 31.76x
Recipe Researchers 54.15% 31.21x
Home Kitchen Chefs 45.88% 29.10x
Cook at Home Parents 55.27% 29.03x
Home and Garden TV Fans 47.99% 28.34x
Parents with Kids 51.31% 28.25x
Kitchen & Bathroom Remodelers 49.48% 28.15x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.36x
Belk 0.02% 1.24x
Eddie Bauer 0.02% 1.22x
Aeropostale 0.03% 1.16x
Gymboree 0.03% 1.15x
Carhartt 0.22% 1.15x
Dressbarn 0.05% 1.13x
Chicos 0.05% 1.10x
Lane Bryant 0.05% 1.10x
Charlotte Russe 0.02% 1.09x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is getmyhometogether.com.

Website Composition Index
getmyhometogether.com 1.32% 105.95x
diyandmag.com 1.42% 100.76x
lozo.com 4.33% 97.23x
industrystandarddesign.com 1.68% 95.67x
thefrugalgirls.com 1.90% 95.42x
what2cook.net 1.33% 94.51x
chiefhealth.us 2.27% 91.83x
jamhands.net 2.01% 90.44x
sunlitspaces.com 2.01% 89.75x
joyfulmommaskitchen.com 1.70% 89.57x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.45% 34.46x
Coupons & Family 18.73% 30.43x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 25.57% 26.94x
Comedy Content 1.39% 26.20x
Female Lifestyle Content Readers 9.14% 25.66x
Scrapbooking & Home Art Projects 11.79% 25.56x
Mommy Bloggers 12.33% 24.57x
Coupons 31.07% 24.00x
Decoration & Fabric 0.09% 21.67x
Teen Hair 11.09% 21.38x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female