Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 62.11% 58.38x
Misc-Deal Seekers or Coupon Shoppers 63.56% 57.36x
Price Conscious Grocery Shoppers 64.68% 52.76x
Shelf-Stable Food Content Readers 32.62% 49.58x
Home and Garden TV Fans 49.85% 44.84x
Recipe Researchers 48.32% 43.86x
Home Design and Living Publication Readers 43.30% 43.37x
Online Home Decor Shoppers 44.71% 43.30x
Orlando Activities Researchers 40.66% 43.01x
Gourmet Food & Wine Researchers 44.57% 42.85x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Buckle.

Location Composition Index
Buckle 0.02% 1.19x
American Eagle Outfitters 0.02% 1.18x
Carhartt 0.21% 1.14x
Jos A. Bank Clothiers 0.01% 1.04x
Victoria's Secret 0.03% 1.04x
Old Navy 0.03% 1.01x
Zumiez 0.01% 1.00x
LOFT 0.02% 0.99x
Banana Republic 0.02% 0.98x
Lane Bryant 0.01% 0.97x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is wineandglue.com.

Website Composition Index
wineandglue.com 1.31% 53.54x
couponmom.com 1.24% 46.18x
dollartree.com 3.53% 40.64x
familydollar.com 1.22% 40.03x
cottagenotes.com 1.22% 39.44x
littledairyontheprairie.com 2.51% 39.39x
steinmart.com 1.59% 39.01x
weareteachers.com 1.07% 38.50x
thecouponingcouple.com 3.65% 38.44x
thegoldlininggirl.com 1.08% 37.90x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 29.75x
Food Cluster 0.13% 26.53x
Coupons & Family 9.64% 26.32x
Custom Gifts 0.22% 26.19x
Party Suppliers 0.38% 25.62x
Networking Marketing 0.11% 24.97x
Cakes & Sweets 1.38% 24.32x
Coupons 22.49% 24.31x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.69% 23.10x
Mommy Bloggers 10.29% 22.64x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female