Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 3.9 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 69.85% 55.97x
Bargain Shopping Researchers 61.88% 51.22x
Price Conscious Grocery Shoppers 66.21% 48.53x
Home Design and Living Publication Readers 51.55% 41.91x
Home and Garden TV Fans 53.39% 40.16x
Budget Grocery Shoppers 49.09% 39.51x
Home Remodelers 50.09% 39.41x
Orlando Activities Researchers 46.37% 39.18x
Recipe Researchers 55.77% 38.93x
Parents with Kids 54.67% 38.71x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Buckle.

Location Composition Index
Buckle 0.37% 1.52x
White House Black Market 0.42% 1.35x
Jos A. Bank Clothiers 0.31% 1.30x
Mens Wearhouse 0.50% 1.24x
Johnston and Murphy 0.54% 1.12x
Belk 0.01% 1.01x
Lane Bryant 0.04% 0.98x
Aeropostale 0.05% 0.95x
Journeys 0.04% 0.92x
Dressbarn 0.04% 0.91x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is lozo.com.

Website Composition Index
lozo.com 1.47% 60.72x
mylistoflists.com 1.30% 51.96x
homedesigninspired.com 1.64% 48.28x
totallytarget.com 1.01% 46.97x
dreamingindiy.com 2.52% 46.66x
4theloveoffoodblog.com 1.47% 45.52x
thebestblogrecipes.com 3.60% 45.44x
withablast.net 1.56% 44.89x
dishesanddustbunnies.com 1.27% 44.74x
polishedhabitat.com 1.24% 44.13x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 29.91x
Coupons & Family 12.50% 26.51x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 15.66% 24.16x
Comedy Content 0.81% 24.09x
Scrapbooking & Home Art Projects 7.47% 23.82x
Mommy Bloggers 9.11% 22.88x
Coupons 25.05% 22.12x
Female Lifestyle Content Readers 7.78% 21.94x
Decoration & Fabric 0.05% 21.93x
Consumer Rewards 0.38% 21.91x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female