Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 2.2 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 68.47% 51.17x
Bargain Shopping Researchers 59.45% 44.61x
Price Conscious Grocery Shoppers 60.13% 44.49x
Healthy Snacks Shoppers 52.03% 36.04x
Recipe Researchers 53.10% 35.66x
Home Design and Living Publication Readers 49.27% 35.43x
Cook at Home Parents 51.56% 34.61x
Budget Grocery Shoppers 41.51% 33.97x
Home Kitchen Chefs 47.86% 33.86x
Parents with Kids 48.03% 33.13x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.50x
Buckle 0.23% 1.40x
Chicos 0.08% 1.23x
Mens Wearhouse 0.57% 1.23x
Supreme 0.01% 1.20x
Jos A. Bank Clothiers 0.32% 1.17x
Dressbarn 0.06% 1.15x
Gymboree 0.06% 1.04x
Eddie Bauer 0.03% 1.02x
Belk 0.01% 1.02x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is what2cook.net.

Website Composition Index
what2cook.net 1.10% 86.81x
chiefhealth.us 1.75% 86.63x
staynaturallyhealthy.com 1.33% 82.06x
diyandmag.com 1.05% 81.46x
jamhands.net 1.77% 76.48x
lozo.com 3.29% 75.69x
joyfulmommaskitchen.com 1.65% 75.22x
industrystandarddesign.com 1.18% 73.62x
thefrugalgirls.com 1.42% 73.32x
mylistoflists.com 2.75% 70.60x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.48% 31.69x
Coupons & Family 18.75% 27.44x
Scrapbooking & Home Art Projects 10.95% 25.88x
Mommy Bloggers 12.80% 24.99x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 24.01% 24.47x
Comedy Content 1.31% 24.43x
Female Lifestyle Content Readers 10.24% 22.28x
Decoration & Fabric 0.08% 21.98x
Coupons 32.45% 21.53x
Tattoos & Costumes 0.49% 20.39x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female