Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 1.9 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 60.33% 64.93x
Misc-Deal Seekers or Coupon Shoppers 60.12% 64.46x
Price Conscious Grocery Shoppers 63.11% 58.39x
Shelf-Stable Food Content Readers 31.04% 52.82x
Home and Garden TV Fans 47.02% 48.43x
Cook at Home Parents 55.02% 47.15x
Recipe Researchers 47.86% 46.96x
Home Design and Living Publication Readers 39.73% 46.94x
Online Home Decor Shoppers 41.09% 46.93x
Gourmet Food & Wine Researchers 42.22% 46.37x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.04% 1.74x
Maurices 0.07% 1.56x
Dressbarn 0.03% 1.42x
Eddie Bauer 0.01% 1.40x
Aeropostale 0.03% 1.37x
Express 0.03% 1.31x
J. Crew 0.01% 1.26x
Gymboree 0.02% 1.19x
Carhartt 0.29% 1.19x
Victoria's Secret 0.04% 1.11x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is littledairyontheprairie.com.

Website Composition Index
littledairyontheprairie.com 1.97% 50.59x
couponmom.com 1.15% 48.56x
bakingwithmom.com 1.04% 45.79x
jamiecooksitup.net 2.22% 45.78x
ideastoknow.com 1.21% 45.44x
thetipsyhousewife.org 1.25% 45.39x
dollartree.com 1.77% 45.13x
happygoluckyblog.com 1.12% 45.01x
myrecipemagic.com 1.92% 44.54x
gratefulprayerthankfulheart.com 1.24% 44.41x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 33.45x
Party Suppliers 0.13% 31.01x
Custom Gifts 0.11% 29.58x
Coupons & Family 9.74% 27.88x
Cakes & Sweets 1.20% 26.94x
Food Cluster 0.07% 26.21x
Coupons 20.76% 25.54x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.61% 25.50x
Mommy Bloggers 9.96% 23.76x
Scrapbooking & Home Art Projects 4.48% 23.12x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female