Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 67.69% 54.25x
Bargain Shopping Researchers 62.92% 52.79x
Price Conscious Grocery Shoppers 63.91% 47.83x
Home Design and Living Publication Readers 48.96% 42.70x
Home and Garden TV Fans 52.43% 42.36x
Recipe Researchers 52.57% 41.90x
Healthy Snacks Shoppers 53.16% 40.13x
Cook at Home Parents 56.43% 40.09x
Gourmet Food & Wine Researchers 47.45% 39.61x
Shelf-Stable Food Content Readers 18.19% 39.31x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.34x
Buckle 0.01% 1.31x
Victoria's Secret 0.01% 1.26x
Old Navy 0.02% 1.23x
Carhartt 0.19% 1.20x
Mens Wearhouse 0.01% 0.93x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is gardenandtable.net.

Website Composition Index
gardenandtable.net 1.33% 51.76x
homedesigninspired.com 1.06% 44.39x
fitwirr.com 1.90% 42.23x
ifoodblogger.com 1.55% 40.67x
dreamingindiy.com 1.69% 40.34x
your-daily-plus.com 1.50% 40.24x
wearychef.com 1.81% 38.75x
dogtoysadvisor.com 1.10% 38.01x
diyprojects.com 1.10% 37.82x
wickedgoodkitchen.com 1.18% 37.21x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.45% 33.20x
Coupons & Family 14.78% 26.76x
Cakes & Sweets 4.37% 24.42x
Comedy Content 0.65% 23.75x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.10% 23.57x
Scrapbooking & Home Art Projects 8.90% 23.33x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.66% 23.31x
Tattoos & Costumes 0.30% 23.28x
Cheerleading 0.72% 23.08x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.23% 22.86x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female