Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 66.91% 46.85x
Bargain Shopping Researchers 54.77% 40.32x
Price Conscious Grocery Shoppers 58.46% 37.58x
Healthy Snacks Shoppers 52.94% 31.60x
Cook at Home Parents 50.88% 30.92x
Recipe Researchers 51.81% 30.05x
Budget Grocery Shoppers 45.66% 28.79x
Home and Garden TV Fans 42.42% 27.97x
Parents with Kids 46.88% 27.78x
Home Kitchen Chefs 42.68% 27.69x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.40x
Carhartt 0.19% 1.14x
Gymboree 0.02% 1.11x
LL Bean 0.00% 1.09x
Dressbarn 0.03% 1.06x
Lane Bryant 0.03% 1.02x
Charlotte Russe 0.01% 1.00x
Aeropostale 0.02% 0.95x
Old Navy 0.05% 0.95x
REI 0.01% 0.95x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is piarecipes.com.

Website Composition Index
piarecipes.com 0.69% 119.09x
thatvintagelife.com 0.24% 116.68x
grabyourhealthy.com 0.47% 113.95x
craftyrecipes.com 0.54% 106.83x
commonkindness.com 0.65% 106.10x
ladysavings.com 0.30% 105.96x
healthylifestyle365.net 0.20% 105.53x
oflifeandlisa.com 0.49% 104.46x
rickontherocks.com 0.28% 103.05x
buzzfitclub.com 0.60% 102.66x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 18.01% 30.64x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.37% 29.91x
Comedy Content 1.45% 27.65x
Female Lifestyle Content Readers 8.10% 26.74x
Scrapbooking & Home Art Projects 10.53% 26.66x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 25.77% 26.40x
Mommy Bloggers 10.36% 24.63x
Coupons 32.44% 24.38x
Home Decoration Content Readers 33.97% 21.39x
DIY Decoration & Furniture 5.46% 20.65x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999