Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 4.7 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 70.70% 45.39x
Bargain Shopping Researchers 63.66% 43.26x
Price Conscious Grocery Shoppers 67.84% 40.22x
Home Design and Living Publication Readers 51.08% 36.11x
Home and Garden TV Fans 52.15% 35.65x
Cook at Home Parents 54.82% 34.78x
Recipe Researchers 54.35% 34.35x
Gourmet Food & Wine Researchers 49.84% 34.07x
Healthy Snacks Shoppers 53.40% 33.90x
Budget Grocery Shoppers 51.65% 33.75x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.25x
Dressbarn 0.04% 1.21x
Belk 0.01% 1.14x
Buckle 0.05% 1.07x
Gymboree 0.05% 1.04x
Talbots 0.03% 1.03x
Journeys 0.10% 1.02x
Hollister 0.05% 1.01x
Mens Wearhouse 0.06% 1.00x
Eddie Bauer 0.02% 0.99x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is homedesigninspired.com.

Website Composition Index
homedesigninspired.com 1.16% 36.91x
yammiesnoshery.com 1.17% 35.26x
ifoodblogger.com 2.30% 32.97x
couponmom.com 3.04% 32.38x
myhoneysplace.com 1.09% 31.60x
dreamingindiy.com 1.97% 31.20x
lifeshouldcostless.com 1.06% 31.00x
realmomkitchen.com 1.00% 30.73x
thebestblogrecipes.com 2.70% 30.70x
cinnamonspiceandeverythingnice.com 1.88% 30.30x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 28.53x
Coupons & Family 12.80% 24.06x
Decoration & Fabric 0.04% 22.58x
Comedy Content 0.72% 22.23x
Consumer Rewards 0.25% 22.17x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.29% 21.91x
Scrapbooking & Home Art Projects 7.32% 20.93x
Coupons 24.59% 20.55x
Female Lifestyle Content Readers 7.80% 20.17x
Mommy Bloggers 9.37% 20.09x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female