Explore the Coupon Researchers Audience
Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Coupon Researchers audience.
INTERESTS
The Coupon Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.
| Interest | Composition | Index |
| Misc-Deal Seekers or Coupon Shoppers | 66.91% | 46.85x |
| Bargain Shopping Researchers | 54.77% | 40.32x |
| Price Conscious Grocery Shoppers | 58.46% | 37.58x |
| Healthy Snacks Shoppers | 52.94% | 31.60x |
| Cook at Home Parents | 50.88% | 30.92x |
| Recipe Researchers | 51.81% | 30.05x |
| Budget Grocery Shoppers | 45.66% | 28.79x |
| Home and Garden TV Fans | 42.42% | 27.97x |
| Parents with Kids | 46.88% | 27.78x |
| Home Kitchen Chefs | 42.68% | 27.69x |
Composition Percentage:
The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
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APPAREL RETAILERS
The Coupon Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.40x |
| Carhartt | 0.19% | 1.14x |
| Gymboree | 0.02% | 1.11x |
| LL Bean | 0.00% | 1.09x |
| Dressbarn | 0.03% | 1.06x |
| Lane Bryant | 0.03% | 1.02x |
| Charlotte Russe | 0.01% | 1.00x |
| Aeropostale | 0.02% | 0.95x |
| Old Navy | 0.05% | 0.95x |
| REI | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
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WEBSITES
The Coupon Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupon Researchers audience is piarecipes.com.
| Website | Composition | Index |
| piarecipes.com | 0.69% | 119.09x |
| thatvintagelife.com | 0.24% | 116.68x |
| grabyourhealthy.com | 0.47% | 113.95x |
| craftyrecipes.com | 0.54% | 106.83x |
| commonkindness.com | 0.65% | 106.10x |
| ladysavings.com | 0.30% | 105.96x |
| healthylifestyle365.net | 0.20% | 105.53x |
| oflifeandlisa.com | 0.49% | 104.46x |
| rickontherocks.com | 0.28% | 103.05x |
| buzzfitclub.com | 0.60% | 102.66x |
Composition Percentage:
The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupon Researchers audience is Coupons & Family.
| Content Affinity | Composition | Index |
| Coupons & Family | 18.01% | 30.64x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.37% | 29.91x |
| Comedy Content | 1.45% | 27.65x |
| Female Lifestyle Content Readers | 8.10% | 26.74x |
| Scrapbooking & Home Art Projects | 10.53% | 26.66x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 25.77% | 26.40x |
| Mommy Bloggers | 10.36% | 24.63x |
| Coupons | 32.44% | 24.38x |
| Home Decoration Content Readers | 33.97% | 21.39x |
| DIY Decoration & Furniture | 5.46% | 20.65x |
Composition Percentage:
The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
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DEMOGRAPHICS
The Coupon Researchers audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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