Explore the Coupon Researchers Audience
Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Coupon Researchers audience.
INTERESTS
The Coupon Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Coupon Researchers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 62.11% | 58.38x |
| Misc-Deal Seekers or Coupon Shoppers | 63.56% | 57.36x |
| Price Conscious Grocery Shoppers | 64.68% | 52.76x |
| Shelf-Stable Food Content Readers | 32.62% | 49.58x |
| Home and Garden TV Fans | 49.85% | 44.84x |
| Recipe Researchers | 48.32% | 43.86x |
| Home Design and Living Publication Readers | 43.30% | 43.37x |
| Online Home Decor Shoppers | 44.71% | 43.30x |
| Orlando Activities Researchers | 40.66% | 43.01x |
| Gourmet Food & Wine Researchers | 44.57% | 42.85x |
Composition Percentage:
The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
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APPAREL RETAILERS
The Coupon Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.02% | 1.19x |
| American Eagle Outfitters | 0.02% | 1.18x |
| Carhartt | 0.21% | 1.14x |
| Jos A. Bank Clothiers | 0.01% | 1.04x |
| Victoria's Secret | 0.03% | 1.04x |
| Old Navy | 0.03% | 1.01x |
| Zumiez | 0.01% | 1.00x |
| LOFT | 0.02% | 0.99x |
| Banana Republic | 0.02% | 0.98x |
| Lane Bryant | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
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WEBSITES
The Coupon Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Coupon Researchers audience is wineandglue.com.
| Website | Composition | Index |
| wineandglue.com | 1.31% | 53.54x |
| couponmom.com | 1.24% | 46.18x |
| dollartree.com | 3.53% | 40.64x |
| familydollar.com | 1.22% | 40.03x |
| cottagenotes.com | 1.22% | 39.44x |
| littledairyontheprairie.com | 2.51% | 39.39x |
| steinmart.com | 1.59% | 39.01x |
| weareteachers.com | 1.07% | 38.50x |
| thecouponingcouple.com | 3.65% | 38.44x |
| thegoldlininggirl.com | 1.08% | 37.90x |
Composition Percentage:
The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.20% | 29.75x |
| Food Cluster | 0.13% | 26.53x |
| Coupons & Family | 9.64% | 26.32x |
| Custom Gifts | 0.22% | 26.19x |
| Party Suppliers | 0.38% | 25.62x |
| Networking Marketing | 0.11% | 24.97x |
| Cakes & Sweets | 1.38% | 24.32x |
| Coupons | 22.49% | 24.31x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 11.69% | 23.10x |
| Mommy Bloggers | 10.29% | 22.64x |
Composition Percentage:
The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
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DEMOGRAPHICS
The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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