Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 69.72% 54.15x
Bargain Shopping Researchers 65.29% 50.98x
Price Conscious Grocery Shoppers 66.08% 47.57x
Home Design and Living Publication Readers 50.08% 42.89x
Home and Garden TV Fans 52.82% 42.17x
Recipe Researchers 52.91% 42.00x
Cook at Home Parents 55.37% 40.51x
Healthy Snacks Shoppers 54.08% 39.91x
Gourmet Food & Wine Researchers 49.10% 39.85x
Home Remodelers 48.25% 38.97x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.53x
Carhartt 0.16% 1.32x
Old Navy 0.02% 1.26x
Mens Wearhouse 0.01% 0.80x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is yammiesnoshery.com.

Website Composition Index
yammiesnoshery.com 1.11% 50.25x
myhoneysplace.com 1.12% 48.34x
homedesigninspired.com 1.33% 45.69x
gardenandtable.net 1.81% 45.04x
dreamingindiy.com 2.11% 41.43x
ifoodblogger.com 2.25% 40.83x
laurenrabadi.com 1.06% 39.00x
the36thavenue.com 2.26% 38.50x
couponmom.com 3.47% 38.21x
domestically-speaking.com 1.21% 37.74x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.45% 34.49x
Coupons & Family 14.28% 28.62x
Comedy Content 0.69% 27.00x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.22% 26.09x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.90% 24.46x
Scrapbooking & Home Art Projects 8.26% 24.44x
Cakes & Sweets 4.94% 24.06x
Female Lifestyle Content Readers 8.57% 23.97x
Coupons 28.02% 23.75x
Food Cluster 2.08% 23.17x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female