Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 66.48% 47.02x
Bargain Shopping Researchers 57.37% 38.91x
Price Conscious Grocery Shoppers 58.84% 37.83x
Healthy Snacks Shoppers 54.17% 31.98x
Recipe Researchers 51.98% 31.72x
Cook at Home Parents 53.06% 30.68x
Home and Garden TV Fans 44.46% 29.15x
Parents with Kids 47.50% 28.80x
Budget Grocery Shoppers 44.68% 28.61x
Home Kitchen Chefs 43.57% 28.57x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.32x
Carhartt 0.19% 1.12x
Old Navy 0.05% 1.03x
Dressbarn 0.04% 1.01x
Express Outlets 0.00% 0.99x
Lane Bryant 0.03% 0.94x
REI 0.01% 0.93x
Express 0.02% 0.92x
Aeropostale 0.03% 0.89x
American Eagle Outfitters 0.04% 0.88x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is myhoneysplace.com.

Website Composition Index
myhoneysplace.com 1.28% 98.17x
getmyhometogether.com 1.71% 91.67x
diyandmag.com 1.89% 89.34x
lozo.com 5.78% 87.52x
jamhands.net 2.36% 86.79x
joyfulmommaskitchen.com 1.77% 83.64x
eatcakefordinner.net 1.07% 83.12x
what2cook.net 1.49% 81.51x
inspiringcooks.com 2.26% 80.94x
smartsource.com 1.48% 80.81x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.44% 32.25x
Coupons & Family 19.65% 29.32x
Comedy Content 1.44% 26.34x
Female Lifestyle Content Readers 8.82% 25.54x
Scrapbooking & Home Art Projects 11.87% 25.48x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 27.04% 25.44x
Mommy Bloggers 12.17% 24.03x
Coupons 32.84% 23.62x
DIY Decoration & Furniture 5.89% 20.92x
Home Decoration Content Readers 37.44% 20.13x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female