Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 4 Million Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 70.62% 57.49x
Bargain Shopping Researchers 62.65% 53.78x
Price Conscious Grocery Shoppers 66.37% 50.54x
Home Design and Living Publication Readers 51.85% 44.13x
Home and Garden TV Fans 53.97% 42.95x
Budget Grocery Shoppers 49.84% 41.85x
Home Remodelers 49.30% 41.84x
Orlando Activities Researchers 46.35% 41.60x
Recipe Researchers 55.47% 41.50x
Cook at Home Parents 56.99% 41.19x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is Belk.

Location Composition Index
Belk 0.01% 1.36x
Lane Bryant 0.04% 1.35x
Carhartt 0.33% 1.29x
Buckle 0.04% 1.16x
Talbots 0.02% 1.11x
Journeys 0.07% 1.08x
American Eagle Outfitters 0.04% 1.08x
Old Navy 0.07% 1.06x
The Childrens Place 0.06% 1.04x
Chicos 0.03% 1.04x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is lozo.com.

Website Composition Index
lozo.com 1.18% 61.11x
homedesigninspired.com 1.47% 51.32x
mylistoflists.com 1.13% 51.23x
yammiesnoshery.com 1.57% 46.22x
shetriedwhat.com 1.17% 45.45x
laurenrabadi.com 1.24% 44.97x
thebestblogrecipes.com 3.29% 44.85x
couponmom.com 3.63% 44.66x
ifoodblogger.com 2.93% 44.55x
foreverfreebyanymeans.com 1.43% 44.48x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 31.94x
Coupons & Family 13.00% 26.91x
Comedy Content 0.75% 25.50x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.60% 25.03x
Consumer Rewards 0.29% 24.72x
Decoration & Fabric 0.04% 24.29x
Scrapbooking & Home Art Projects 7.31% 23.63x
Female Lifestyle Content Readers 7.77% 23.01x
Low Carb Diets 9.20% 22.38x
Mommy Bloggers 9.27% 22.33x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female