Dstillery Audiences

COUPON RESEARCHERS

Audience Size: 863.2 Thousand Devices

Explore the Coupon Researchers Audience

Below you'll find more information about the Coupon Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 863.2 thousand unique devices whose actions qualify for the Coupon Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Coupon Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Coupon Researchers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 43.17% 83.13x
Office Supply Shoppers 31.71% 67.10x
Apartment Furniture Shoppers 23.07% 65.67x
Kids Clothing Shoppers 26.69% 65.32x
Big & Tall Men 31.92% 54.66x
Discount Womens Shoes Shoppers 27.02% 53.94x
Gift Card Researchers 22.00% 53.85x
Department Store Shoppers 24.42% 47.90x
Price Conscious Grocery Shoppers 25.67% 47.21x
Bargain Shopping Researchers 11.89% 46.97x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Interest attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Coupon Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Coupon Researchers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 2.03x
H&M 0.02% 1.97x
Hollister 0.01% 1.95x
Buckle 0.02% 1.84x
Old Navy 0.03% 1.81x
White House Black Market 0.02% 1.79x
Dressbarn 0.02% 1.73x
LOFT 0.01% 1.62x
American Eagle Outfitters 0.02% 1.61x
Aeropostale 0.02% 1.42x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Location attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Coupon Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Coupon Researchers audience is retailmenot.ca.

Website Composition Index
retailmenot.ca 3.62% 93.99x
top1promocodes.com 1.18% 89.20x
pumpingmamas.com 1.32% 88.40x
wethrift.com 5.80% 79.99x
coupons.com 1.80% 73.77x
dontpayfull.com 19.13% 65.47x
thecouponingcouple.com 1.18% 65.44x
offers.com 19.38% 56.90x
exclusivepumping.com 3.17% 56.69x
swaddlesnbottles.com 1.23% 47.37x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Web attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Coupon Researchers audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 0.40% 46.74x
Parenting & Children's Activities 0.41% 46.08x
Coupons 15.78% 37.55x
Canada Shopping - Kitchenware 0.23% 26.76x
Beauty & Cosmetics 0.31% 26.50x
Unique & Personalized Fashion 0.33% 23.20x
Cakes & Sweets 0.33% 21.50x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.13% 20.95x
Coupons & Family 5.52% 17.93x
Scrapbooking & Home Art Projects 3.10% 17.47x
Composition Percentage: The overlap percentage between the Coupon Researchers audience and the Content Affinity attribute.
Index: A comparison of the Coupon Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Coupon Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female