Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 854.8 Thousand Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 854.8 thousand unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Whiskey Enthusiasts.

Interest Composition Index
Whiskey Enthusiasts 38.28% 96.08x
Craft Spirits Enthusiasts 56.67% 90.19x
Beer Aficionados 69.88% 80.55x
Home Brewing Enthusiasts 29.61% 76.06x
Online Alcohol Shoppers 53.04% 69.39x
Holiday Cocktail Researchers 24.70% 54.36x
Luxury Watch Shoppers 27.70% 50.85x
Mens Business Clothes Shoppers 16.81% 49.10x
Vodka Enthusiasts 26.71% 47.60x
Restaurant Researchers 17.39% 44.24x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.49x
Maurices 0.03% 1.46x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is gobourbon.com.

Website Composition Index
gobourbon.com 2.50% 95.55x
breakingbourbon.com 5.66% 91.58x
beerconnoisseur.com 1.77% 89.92x
thewhiskeyjug.com 1.66% 86.38x
thewhiskeywash.com 4.90% 80.50x
beveragedynamics.com 1.43% 79.93x
hopculture.com 5.51% 79.34x
thebourbonculture.com 1.20% 78.20x
homebrewacademy.com 1.99% 68.80x
thewhiskeyshelf.com 2.00% 66.27x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 1.25% 61.85x
Wine, Liquor & Mixology 12.90% 47.28x
Virginia Athletics 0.11% 18.57x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.64% 18.19x
Bags & Luggage 0.69% 15.49x
Grilling 0.21% 15.25x
Winter Sports & Gear 0.10% 13.97x
Feminism 0.10% 13.32x
Watches Retail 0.41% 13.07x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.20% 12.72x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male