Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 36.42% 27.60x
Home Brewing Enthusiasts 38.47% 26.95x
Craft Spirits Enthusiasts 34.98% 26.56x
Mens Business Clothes Shoppers 29.85% 21.98x
Jamband Fans 26.96% 19.57x
Men's Clothing Shoppers 24.11% 18.49x
Nashville Activity Researchers 21.38% 18.31x
Travel Book Readers 22.78% 17.87x
San Diego Activities Researchers 24.60% 17.81x
Wine Lovers 19.94% 17.60x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 1.75x
Express 0.01% 1.60x
Victoria's Secret 0.02% 1.42x
Mens Wearhouse 0.02% 1.31x
Dressbarn 0.01% 1.26x
Maurices 0.02% 1.25x
Old Navy 0.02% 1.24x
Journeys 0.01% 1.18x
Carhartt 0.18% 1.17x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 1.17% 46.86x
foundersbrewing.com 2.11% 41.71x
beerandbrewing.com 1.25% 39.67x
beerconnoisseur.com 2.19% 37.96x
beeradvocate.com 29.71% 37.80x
homebrewing.org 1.08% 36.48x
growlermag.com 1.49% 34.89x
craftshack.com 1.52% 33.72x
redrocksonline.com 2.14% 28.39x
homebrewtalk.com 4.31% 26.51x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 5.96% 32.97x
Colorado Snow 1.98% 19.06x
Winter Sports & Gear 1.49% 15.40x
Wine, Liquor & Mixology 12.15% 14.35x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 13.99x
Paper & Packaging 0.19% 13.63x
Grocery & Food Service 1.05% 13.24x
Grilling 1.17% 13.02x
Marijuana 0.42% 12.32x
Illinois College Sports 0.17% 12.15x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male