Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 30.78% 25.99x
Home Brewing Enthusiasts 34.85% 25.21x
Craft Spirits Enthusiasts 31.33% 24.63x
Mens Business Clothes Shoppers 25.39% 21.84x
Nashville Activity Researchers 17.77% 18.68x
Hard Seltzer Aficionados 10.67% 17.86x
Travel Book Readers 19.01% 17.71x
Jamband Fans 24.24% 17.43x
Wine Lovers 18.22% 17.37x
San Diego Activities Researchers 18.83% 17.21x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 1.43x
Maurices 0.02% 1.32x
White House Black Market 0.01% 1.30x
Chicos 0.01% 1.28x
Banana Republic 0.01% 1.23x
Journeys 0.02% 1.22x
American Eagle Outfitters 0.01% 1.21x
Aeropostale 0.01% 1.16x
Carhartt 0.13% 1.10x
Express 0.01% 1.03x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is foundersbrewing.com.

Website Composition Index
foundersbrewing.com 1.11% 48.39x
beeradvocate.com 22.26% 45.50x
craftshack.com 1.30% 44.10x
beerconnoisseur.com 2.81% 40.68x
brewersfriend.com 1.09% 29.06x
hopculture.com 1.60% 28.47x
nhmagazine.com 1.46% 23.91x
thewhiskeyjug.com 1.19% 23.50x
gobourbon.com 1.22% 23.11x
homebrewtalk.com 4.40% 21.85x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 3.11% 31.39x
Wine, Liquor & Mixology 11.02% 14.65x
Winter Sports & Gear 0.47% 13.61x
Colorado Snow 1.38% 12.96x
Marijuana 0.03% 12.29x
Minnesota Community Business Cluster 0.89% 11.76x
Grilling 0.59% 11.30x
Illinois 0.10% 11.20x
Pool Cleaning 0.08% 10.88x
Upstate New York State Athletics 0.03% 10.75x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male