Explore the Craft Beer Enthusiasts Audience
Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.
INTERESTS
The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.
| Interest | Composition | Index |
| Beer Aficionados | 36.98% | 24.95x |
| Home Brewing Enthusiasts | 36.17% | 22.56x |
| Beer Lovers | 39.27% | 19.34x |
| Jamband Fans | 26.13% | 16.49x |
| Men's Clothing Shoppers | 22.98% | 15.59x |
| Grateful Dead Fans | 26.04% | 15.41x |
| Ski and Snowboard Apparel Shoppers | 29.02% | 15.41x |
| Mens Fitness Publication Readers | 19.27% | 14.87x |
| Running Enthusiasts | 20.45% | 14.86x |
| Professional Chefs | 27.07% | 14.83x |
Composition Percentage:
The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.75x |
| Express Outlets | 0.01% | 1.73x |
| Patagonia | 0.02% | 1.54x |
| REI | 0.03% | 1.48x |
| Joe's Jeans | 0.01% | 1.39x |
| The North Face | 0.04% | 1.33x |
| LOFT | 0.06% | 1.32x |
| American Apparel | 0.05% | 1.32x |
| Gymboree | 0.04% | 1.29x |
| Supreme | 0.01% | 1.28x |
Composition Percentage:
The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
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WEBSITES
The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is beeradvocate.com.
| Website | Composition | Index |
| beeradvocate.com | 22.99% | 58.50x |
| nhl.com | 10.06% | 22.43x |
| totalwine.com | 12.09% | 22.00x |
| alltrails.com | 10.73% | 21.63x |
| hyatt.com | 9.09% | 21.60x |
| enterprise.com | 8.90% | 20.31x |
| bringfido.com | 8.50% | 20.28x |
| fodors.com | 13.72% | 18.97x |
| aviewfrommyseat.com | 8.49% | 18.86x |
| ticketweb.com | 11.84% | 18.46x |
Composition Percentage:
The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 9.40% | 32.38x |
| Wine, Liquor & Mixology | 16.44% | 12.28x |
| Colorado Snow | 5.20% | 12.14x |
| Winter Sports & Gear | 3.11% | 11.28x |
| Live Music | 6.49% | 11.14x |
| Backpacking | 8.29% | 10.99x |
| Grocery & Food Service | 2.85% | 10.85x |
| Grilling | 3.32% | 10.63x |
| Paper & Packaging | 0.95% | 10.50x |
| Washington D.C. Hotels | 0.03% | 10.47x |
Composition Percentage:
The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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