Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 36.98% 24.95x
Home Brewing Enthusiasts 36.17% 22.56x
Beer Lovers 39.27% 19.34x
Jamband Fans 26.13% 16.49x
Men's Clothing Shoppers 22.98% 15.59x
Grateful Dead Fans 26.04% 15.41x
Ski and Snowboard Apparel Shoppers 29.02% 15.41x
Mens Fitness Publication Readers 19.27% 14.87x
Running Enthusiasts 20.45% 14.86x
Professional Chefs 27.07% 14.83x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.75x
Express Outlets 0.01% 1.73x
Patagonia 0.02% 1.54x
REI 0.03% 1.48x
Joe's Jeans 0.01% 1.39x
The North Face 0.04% 1.33x
LOFT 0.06% 1.32x
American Apparel 0.05% 1.32x
Gymboree 0.04% 1.29x
Supreme 0.01% 1.28x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 22.99% 58.50x
nhl.com 10.06% 22.43x
totalwine.com 12.09% 22.00x
alltrails.com 10.73% 21.63x
hyatt.com 9.09% 21.60x
enterprise.com 8.90% 20.31x
bringfido.com 8.50% 20.28x
fodors.com 13.72% 18.97x
aviewfrommyseat.com 8.49% 18.86x
ticketweb.com 11.84% 18.46x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 9.40% 32.38x
Wine, Liquor & Mixology 16.44% 12.28x
Colorado Snow 5.20% 12.14x
Winter Sports & Gear 3.11% 11.28x
Live Music 6.49% 11.14x
Backpacking 8.29% 10.99x
Grocery & Food Service 2.85% 10.85x
Grilling 3.32% 10.63x
Paper & Packaging 0.95% 10.50x
Washington D.C. Hotels 0.03% 10.47x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male