Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 37.06% 47.90x
Craft Spirits Enthusiasts 34.10% 42.99x
Home Brewing Enthusiasts 38.28% 42.14x
Beer Lovers 37.19% 37.31x
Mens Business Clothes Shoppers 28.99% 31.57x
Jamband Fans 24.61% 30.77x
Nashville Activity Researchers 23.70% 29.67x
Ski and Snowboard Apparel Shoppers 27.24% 29.58x
Wine Lovers 23.30% 29.12x
Grateful Dead Fans 25.41% 27.76x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.02% 1.97x
Bonobos 0.13% 1.92x
Patagonia 0.03% 1.78x
The North Face 0.05% 1.77x
REI 0.03% 1.71x
Jos A. Bank Clothiers 0.55% 1.65x
Ralph Lauren 0.03% 1.56x
Free People 0.04% 1.51x
Club Monaco 0.03% 1.48x
Uniqlo 0.03% 1.45x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is stonebrewing.com.

Website Composition Index
stonebrewing.com 1.19% 77.60x
foundersbrewing.com 2.82% 73.44x
thefullpint.com 1.02% 71.18x
beerconnoisseur.com 1.91% 70.50x
deschutesbrewery.com 1.48% 69.83x
brewbound.com 1.26% 67.54x
morebeer.com 3.31% 58.13x
breckbrew.com 1.28% 52.64x
beeradvocate.com 35.30% 47.34x
stridenation.com 1.23% 46.76x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 11.31% 40.24x
Wine, Liquor & Mixology 17.00% 16.87x
Colorado Snow 5.26% 16.53x
Winter Sports & Gear 2.96% 16.06x
Backpacking 7.80% 15.38x
Sports Apparel 0.78% 15.06x
Paper & Packaging 0.78% 14.55x
Men's Dress Shirt Shopping 1.50% 14.32x
Grilling 3.15% 13.91x
Grocery & Food Service 2.84% 13.72x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male