Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 4.6 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 42.07% 24.81x
Craft Spirits Enthusiasts 40.18% 23.92x
Home Brewing Enthusiasts 41.86% 23.88x
Mens Business Clothes Shoppers 39.11% 19.33x
Jamband Fans 30.19% 18.76x
Nashville Activity Researchers 30.73% 17.61x
Beer Lovers 34.73% 17.41x
Travel Book Readers 29.77% 17.06x
Las Vegas Hotel Researchers 30.60% 16.76x
Wine Lovers 27.35% 16.73x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.73x
REI 0.01% 1.44x
The North Face 0.02% 1.33x
Urban Outfitters 0.04% 1.33x
Free People 0.03% 1.32x
Bonobos 0.01% 1.31x
Talbots 0.03% 1.27x
Ralph Lauren 0.01% 1.24x
Chicos 0.05% 1.23x
Jos A. Bank Clothiers 0.04% 1.22x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is foundersbrewing.com.

Website Composition Index
foundersbrewing.com 1.74% 42.25x
beerconnoisseur.com 1.36% 38.79x
morebeer.com 1.88% 38.74x
beeradvocate.com 28.40% 34.40x
beerandbrewing.com 1.92% 32.72x
homebrewing.org 1.68% 30.02x
growlermag.com 1.96% 29.01x
beveragedaily.com 1.19% 27.44x
homebrewtalk.com 3.59% 26.77x
thewhiskeyjug.com 1.22% 23.35x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 6.41% 26.66x
Colorado Snow 2.73% 15.39x
Wine, Liquor & Mixology 10.72% 13.96x
Paper & Packaging 0.35% 11.82x
Backpacking 4.54% 11.49x
Grilling 1.61% 11.48x
Winter Sports & Gear 1.69% 11.33x
Grocery & Food Service 1.63% 10.95x
Illinois College Sports 0.25% 10.78x
Sports - Golf, Hunting, Fishing 0.26% 10.74x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male