Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 30.51% 28.90x
Craft Spirits Enthusiasts 31.43% 28.00x
Home Brewing Enthusiasts 34.32% 27.96x
Mens Business Clothes Shoppers 24.69% 23.95x
Nashville Activity Researchers 18.10% 21.05x
Wine Lovers 18.96% 20.05x
Jamband Fans 25.47% 19.92x
Travel Book Readers 19.77% 19.82x
Hard Seltzer Aficionados 11.42% 19.25x
Restaurant Researchers 18.79% 19.21x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.66x
J. Crew 0.02% 1.46x
Talbots 0.02% 1.44x
Jos A. Bank Clothiers 0.02% 1.36x
American Eagle Outfitters 0.02% 1.36x
White House Black Market 0.03% 1.36x
Lululemon 0.01% 1.30x
Chicos 0.03% 1.30x
Dressbarn 0.02% 1.25x
Old Navy 0.04% 1.17x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 21.96% 49.68x
beerconnoisseur.com 2.85% 42.74x
hopculture.com 1.72% 30.99x
nhmagazine.com 1.49% 26.72x
homebrewtalk.com 4.07% 26.14x
thewhiskeyjug.com 1.08% 25.83x
gobourbon.com 1.13% 25.04x
breakingbourbon.com 2.70% 23.53x
vinepair.com 18.48% 23.26x
gastronomblog.com 1.09% 21.19x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 2.52% 34.95x
Wine, Liquor & Mixology 10.76% 15.66x
Winter Sports & Gear 0.30% 14.48x
Grilling 0.62% 14.28x
Minnesota Community Business Cluster 0.70% 11.79x
Colorado Snow 1.25% 11.68x
Grocery & Food Service 0.17% 11.12x
Disease Cluster 0.03% 10.74x
Backpacking 4.40% 10.53x
Upstate New York State Athletics 0.03% 10.45x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male