Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 37.94% 24.94x
Craft Spirits Enthusiasts 32.87% 22.45x
Home Brewing Enthusiasts 36.86% 21.59x
Beer Lovers 38.33% 18.90x
Mens Business Clothes Shoppers 27.81% 17.12x
Jamband Fans 25.73% 16.77x
Nashville Activity Researchers 24.97% 16.53x
Men's Clothing Shoppers 22.88% 16.00x
Ski and Snowboard Apparel Shoppers 28.47% 15.51x
Mens Fitness Publication Readers 20.06% 15.39x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.22x
Columbia 0.02% 1.75x
REI 0.04% 1.62x
American Apparel 0.06% 1.54x
Patagonia 0.03% 1.51x
Ralph Lauren 0.02% 1.48x
The North Face 0.04% 1.42x
LOFT 0.09% 1.41x
Jos A. Bank Clothiers 0.24% 1.39x
Urban Outfitters 0.09% 1.39x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is stonebrewing.com.

Website Composition Index
stonebrewing.com 1.43% 90.15x
foundersbrewing.com 3.09% 77.77x
deschutesbrewery.com 1.71% 74.59x
beerconnoisseur.com 2.15% 73.13x
thefullpint.com 1.05% 72.64x
brewersfriend.com 1.01% 67.29x
morebeer.com 2.70% 65.66x
homebrewtalk.com 2.23% 65.14x
ratebeer.com 1.08% 64.45x
breckbrew.com 1.07% 63.98x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 9.26% 32.28x
Wine, Liquor & Mixology 16.23% 13.36x
Colorado Snow 5.06% 13.08x
Washington D.C. Hotels 0.03% 12.68x
Backpacking 8.12% 11.86x
Sports Apparel 0.83% 11.67x
Winter Sports & Gear 3.18% 11.65x
Paper & Packaging 0.89% 11.45x
Live Music 6.56% 11.45x
Grilling 2.90% 11.35x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male