Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 32.00% 29.49x
Home Brewing Enthusiasts 36.14% 28.99x
Craft Spirits Enthusiasts 31.16% 28.04x
Mens Business Clothes Shoppers 25.87% 24.89x
Nashville Activity Researchers 18.68% 20.89x
San Diego Activities Researchers 20.35% 19.97x
Jamband Fans 24.88% 19.81x
Wine Lovers 19.91% 19.77x
Travel Book Readers 19.29% 19.62x
Men's Clothing Shoppers 20.47% 19.54x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.50x
Carhartt 0.06% 0.96x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 24.47% 48.76x
foundersbrewing.com 1.62% 48.38x
craftshack.com 1.90% 44.15x
beerconnoisseur.com 2.84% 43.09x
brewersfriend.com 1.20% 30.79x
hopculture.com 1.50% 27.98x
homebrewtalk.com 4.47% 23.80x
nhmagazine.com 1.30% 23.72x
thewhiskeyjug.com 1.24% 23.38x
metalheadzone.com 1.49% 22.85x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 3.63% 34.75x
Wine, Liquor & Mixology 10.64% 15.35x
Colorado Snow 1.32% 14.15x
Holiday Gifts 0.04% 13.95x
Minnesota Community Business Cluster 1.29% 13.87x
Sports - Golf, Hunting, Fishing 0.08% 13.70x
Grilling 0.57% 13.05x
Marijuana 0.05% 12.59x
Winter Sports & Gear 0.58% 12.20x
Credit Unions & Consumer Protection 0.06% 11.79x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male