Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 38.28% 45.69x
Craft Spirits Enthusiasts 33.86% 41.26x
Home Brewing Enthusiasts 37.81% 39.79x
Beer Lovers 39.08% 34.68x
Mens Business Clothes Shoppers 27.24% 31.30x
Jamband Fans 26.15% 30.09x
Nashville Activity Researchers 24.09% 29.27x
Ski and Snowboard Apparel Shoppers 27.50% 28.48x
Men's Clothing Shoppers 23.22% 27.38x
Grateful Dead Fans 24.99% 27.17x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.04x
Free People 0.03% 1.71x
REI 0.03% 1.69x
Urban Outfitters 0.07% 1.62x
Bonobos 0.05% 1.61x
Madewell 0.03% 1.58x
The North Face 0.03% 1.56x
Patagonia 0.03% 1.52x
Intermix 0.01% 1.50x
Jos A. Bank Clothiers 0.40% 1.49x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is stonebrewing.com.

Website Composition Index
stonebrewing.com 1.35% 91.27x
foundersbrewing.com 3.11% 83.84x
thefullpint.com 1.10% 81.90x
beerconnoisseur.com 2.12% 80.54x
brewbound.com 1.14% 80.53x
brewersfriend.com 1.04% 80.23x
deschutesbrewery.com 1.67% 80.01x
ratebeer.com 1.07% 77.55x
morebeer.com 3.15% 67.72x
breckbrew.com 1.18% 63.47x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 10.32% 40.04x
Colorado Snow 5.17% 16.69x
Wine, Liquor & Mixology 16.26% 16.63x
Winter Sports & Gear 3.03% 15.19x
Backpacking 8.10% 15.03x
Sports Apparel 0.78% 14.94x
Paper & Packaging 0.82% 14.47x
Washington D.C. Hotels 0.02% 14.10x
Grocery & Food Service 2.95% 13.97x
Grilling 2.94% 13.94x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male