Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 37.91% 28.15x
Home Brewing Enthusiasts 39.89% 27.29x
Craft Spirits Enthusiasts 36.00% 26.96x
Mens Business Clothes Shoppers 30.36% 22.09x
Jamband Fans 28.99% 19.75x
Nashville Activity Researchers 22.99% 18.68x
Men's Clothing Shoppers 25.80% 18.53x
Travel Book Readers 24.32% 18.00x
Wine Lovers 21.30% 17.85x
San Diego Activities Researchers 27.65% 17.82x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.66x
Gap 0.01% 1.55x
Chicos 0.01% 1.41x
Carhartt 0.16% 1.28x
Old Navy 0.01% 1.21x
Victoria's Secret 0.01% 1.10x
Journeys 0.01% 1.02x
Mens Wearhouse 0.01% 0.81x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is morebeer.com.

Website Composition Index
morebeer.com 1.68% 45.25x
foundersbrewing.com 2.16% 44.18x
beerconnoisseur.com 1.89% 40.93x
beerandbrewing.com 1.75% 38.03x
beeradvocate.com 32.01% 36.16x
homebrewing.org 1.51% 34.71x
growlermag.com 1.91% 33.01x
beveragedaily.com 1.06% 31.35x
homebrewtalk.com 4.14% 27.60x
redrocksonline.com 2.87% 25.98x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 6.57% 33.25x
Colorado Snow 2.62% 19.89x
Wine, Liquor & Mixology 11.22% 16.24x
Winter Sports & Gear 1.72% 14.01x
Sports - Golf, Hunting, Fishing 0.21% 13.42x
Paper & Packaging 0.27% 13.42x
Grilling 1.30% 13.04x
Grocery & Food Service 1.38% 13.01x
Backpacking 4.65% 12.79x
Men's Dress Shirt Shopping 0.50% 12.75x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male