Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 39.13% 34.10x
Craft Spirits Enthusiasts 37.61% 32.84x
Home Brewing Enthusiasts 41.59% 31.16x
Mens Business Clothes Shoppers 31.19% 27.27x
Jamband Fans 29.31% 24.53x
Nashville Activity Researchers 26.86% 23.98x
Beer Lovers 36.65% 23.44x
Men's Clothing Shoppers 27.61% 23.38x
Ski and Snowboard Apparel Shoppers 29.34% 23.22x
Travel Book Readers 28.44% 22.85x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.93x
Ralph Lauren 0.01% 1.71x
Bonobos 0.03% 1.65x
Madewell 0.02% 1.65x
The North Face 0.02% 1.61x
Brooks Brothers 0.03% 1.47x
Free People 0.02% 1.46x
Urban Outfitters 0.06% 1.44x
Chicos 0.07% 1.40x
Kate Spade 0.03% 1.39x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is foundersbrewing.com.

Website Composition Index
foundersbrewing.com 1.32% 58.54x
morebeer.com 2.14% 45.21x
beeradvocate.com 28.25% 41.95x
beerandbrewing.com 2.09% 37.36x
homebrewing.org 1.95% 34.98x
buffalotracedistillery.com 1.00% 34.74x
homebrewtalk.com 3.46% 33.41x
beveragedaily.com 1.34% 31.16x
mcmenamins.com 1.22% 30.35x
thewhiskeyjug.com 1.08% 30.21x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 7.01% 30.86x
Colorado Snow 3.62% 16.47x
Wine, Liquor & Mixology 11.86% 16.05x
Sports Apparel 0.44% 14.92x
Winter Sports & Gear 1.88% 14.16x
Backpacking 5.29% 13.74x
Grilling 2.04% 13.31x
Paper & Packaging 0.52% 13.29x
Grocery & Food Service 2.07% 12.25x
Sports - Skiing, Snowboarding 0.02% 12.16x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male