Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 39.71% 32.13x
Craft Spirits Enthusiasts 37.79% 30.79x
Home Brewing Enthusiasts 41.12% 29.26x
Mens Business Clothes Shoppers 31.54% 25.20x
Beer Lovers 36.82% 23.23x
Nashville Activity Researchers 27.41% 22.69x
Jamband Fans 29.49% 22.68x
Ski and Snowboard Apparel Shoppers 29.52% 22.08x
Men's Clothing Shoppers 28.02% 21.72x
Wine Lovers 26.84% 21.61x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.17% 2.01x
Jos A. Bank Clothiers 0.47% 1.65x
LL Bean 0.01% 1.57x
Patagonia 0.02% 1.55x
Supreme 0.01% 1.47x
The North Face 0.03% 1.45x
White House Black Market 0.50% 1.44x
Columbia 0.02% 1.40x
REI 0.03% 1.38x
Mens Wearhouse 0.65% 1.35x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is foundersbrewing.com.

Website Composition Index
foundersbrewing.com 1.49% 57.85x
morebeer.com 2.23% 44.39x
beeradvocate.com 28.52% 40.31x
beerandbrewing.com 2.14% 36.35x
homebrewing.org 2.05% 33.59x
buffalotracedistillery.com 1.09% 33.31x
homebrewtalk.com 3.40% 32.72x
beveragedaily.com 1.35% 30.81x
mcmenamins.com 1.35% 30.15x
303magazine.com 1.13% 30.01x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 7.37% 27.91x
Wine, Liquor & Mixology 12.53% 14.16x
Colorado Snow 3.99% 14.12x
Winter Sports & Gear 2.08% 13.41x
Sports Apparel 0.51% 12.96x
Backpacking 5.83% 12.51x
Sports - Skiing, Snowboarding 0.02% 12.21x
Paper & Packaging 0.59% 11.93x
Grilling 2.28% 11.52x
Grocery & Food Service 2.25% 11.41x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male