Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 36.98% 23.78x
Home Brewing Enthusiasts 37.85% 23.39x
Craft Spirits Enthusiasts 36.25% 22.66x
Mens Business Clothes Shoppers 29.71% 19.43x
Jamband Fans 27.05% 16.75x
Men's Clothing Shoppers 22.96% 15.56x
Nashville Activity Researchers 22.61% 15.48x
Travel Book Readers 23.10% 15.46x
San Diego Activities Researchers 24.11% 15.28x
MLB Fans 23.50% 15.21x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 1.76x
White House Black Market 0.02% 1.67x
Jos A. Bank Clothiers 0.01% 1.66x
Talbots 0.01% 1.55x
Banana Republic 0.01% 1.49x
LOFT 0.01% 1.32x
Aeropostale 0.01% 1.29x
Old Navy 0.02% 1.28x
Lane Bryant 0.01% 1.27x
Chicos 0.01% 1.26x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is foundersbrewing.com.

Website Composition Index
foundersbrewing.com 2.35% 39.98x
beerandbrewing.com 1.05% 39.63x
deschutesbrewery.com 1.06% 37.18x
beeradvocate.com 30.28% 37.17x
beerconnoisseur.com 2.94% 36.25x
growlermag.com 1.34% 35.60x
craftshack.com 1.90% 34.32x
brewersfriend.com 1.28% 27.74x
homebrewtalk.com 4.13% 26.29x
redrocksonline.com 1.82% 26.28x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 5.33% 28.91x
Colorado Snow 1.62% 16.31x
Winter Sports & Gear 1.37% 13.94x
Fashion & Cosmetics 0.03% 13.77x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 12.91x
Wine, Liquor & Mixology 13.59% 12.02x
Paper & Packaging 0.13% 11.94x
Grilling 1.19% 11.44x
Sports - Golf, Hunting, Fishing 0.14% 11.37x
New England & Ivy League Sports 1.15% 10.90x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male