Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 32.21% 32.42x
Home Brewing Enthusiasts 35.98% 31.56x
Craft Spirits Enthusiasts 32.81% 31.06x
Mens Business Clothes Shoppers 29.21% 26.41x
Jamband Fans 25.46% 22.75x
Nashville Activity Researchers 18.53% 22.59x
Men's Clothing Shoppers 21.58% 22.14x
Wine Lovers 19.68% 21.63x
San Diego Activities Researchers 21.92% 21.58x
Travel Book Readers 21.51% 21.49x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.34x
Old Navy 0.02% 1.30x
Dressbarn 0.01% 1.28x
Maurices 0.02% 1.22x
American Eagle Outfitters 0.01% 1.10x
Journeys 0.02% 1.09x
Express 0.01% 1.07x
Carhartt 0.12% 1.01x
White House Black Market 0.01% 0.99x
Buckle 0.01% 0.88x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 25.36% 48.33x
foundersbrewing.com 1.98% 46.05x
beerconnoisseur.com 2.50% 44.32x
craftshack.com 1.92% 39.68x
brewersfriend.com 1.08% 32.14x
totalwine.com 1.38% 30.14x
homebrewtalk.com 3.86% 27.59x
hopculture.com 1.43% 26.94x
nhmagazine.com 1.22% 26.18x
thewhiskeyjug.com 1.23% 26.00x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 3.87% 35.46x
Sports - Golf, Hunting, Fishing 0.11% 18.00x
Winter Sports & Gear 0.79% 16.81x
Colorado Snow 1.18% 15.67x
Wine, Liquor & Mixology 10.68% 15.54x
Grilling 0.71% 14.85x
Upstate New York State Athletics 0.05% 14.42x
Franchising 0.03% 13.82x
College Sports 0.37% 13.06x
Grocery & Food Service 0.42% 13.02x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male