Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 1.4 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 18.27% 43.26x
Craft Spirits Enthusiasts 18.64% 42.72x
Whiskey Enthusiasts 20.65% 34.97x
Mens Business Clothes Shoppers 9.60% 32.46x
Vodka Enthusiasts 8.29% 32.42x
Home Brewing Enthusiasts 20.61% 31.72x
Online Alcohol Shoppers 19.98% 31.41x
Restaurant Researchers 10.70% 29.18x
Gin Enthusiasts 7.85% 27.44x
Nashville Activity Researchers 4.38% 25.53x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.86x
LOFT 0.02% 1.55x
Dressbarn 0.02% 1.46x
J. Crew 0.01% 1.41x
Lane Bryant 0.01% 1.41x
Chicos 0.02% 1.38x
Buckle 0.02% 1.38x
White House Black Market 0.02% 1.36x
Lululemon 0.01% 1.35x
Mens Wearhouse 0.02% 1.32x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 21.48% 69.35x
beerconnoisseur.com 2.02% 57.65x
hopculture.com 2.20% 42.26x
homebrewtalk.com 2.77% 33.43x
vinepair.com 15.24% 28.01x
untappd.com 13.46% 27.15x
visitmilwaukee.org 1.13% 26.56x
saucemagazine.com 1.04% 26.38x
breakingbourbon.com 1.79% 25.64x
brewcrewball.com 1.11% 25.18x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 1.57% 49.65x
Wine, Liquor & Mixology 6.62% 17.64x
South Carolina Travel 0.05% 11.52x
Grilling 0.27% 11.23x
Grocery & Food Service 0.15% 10.81x
Colorado Snow 1.19% 10.16x
Live Music 4.68% 10.15x
Minnesota Community Business Cluster 0.21% 9.87x
Action Sports 0.10% 9.21x
Virginia Athletics 0.07% 8.92x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male