Dstillery Audiences

CRAFT BEER ENTHUSIASTS

Audience Size: 1.6 Million Devices

Explore the Craft Beer Enthusiasts Audience

Below you'll find more information about the Craft Beer Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Craft Beer Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Beer Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Beer Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 23.98% 33.76x
Craft Spirits Enthusiasts 25.30% 32.04x
Whiskey Enthusiasts 24.64% 30.26x
Vodka Enthusiasts 13.96% 26.80x
Mens Business Clothes Shoppers 14.96% 26.26x
Home Brewing Enthusiasts 23.18% 24.47x
Nashville Activity Researchers 9.29% 22.74x
Travel Book Readers 13.54% 21.53x
Holiday Cocktail Researchers 16.10% 21.05x
Jamband Fans 21.79% 20.87x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Beer Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Beer Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.29x
Talbots 0.01% 1.70x
Forever 21 0.01% 1.65x
White House Black Market 0.02% 1.42x
Banana Republic 0.01% 1.40x
Zumiez 0.01% 1.40x
Gymboree 0.01% 1.36x
Mens Wearhouse 0.02% 1.27x
Express 0.02% 1.26x
Chicos 0.01% 1.25x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Beer Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Beer Enthusiasts audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 21.35% 54.96x
beerconnoisseur.com 2.41% 46.76x
hopculture.com 2.66% 33.04x
homebrewtalk.com 3.24% 27.51x
nhmagazine.com 1.12% 25.80x
vinepair.com 19.14% 24.59x
breakingbourbon.com 2.32% 22.89x
feastmagazine.com 1.04% 21.10x
gastronomblog.com 1.08% 20.75x
sierranevada.com 1.18% 20.72x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Beer Enthusiasts audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 1.87% 42.16x
Wine, Liquor & Mixology 9.08% 17.34x
Grilling 0.38% 15.13x
Retail Industry News 0.04% 12.71x
Minnesota Community Business Cluster 0.29% 11.10x
Grocery & Food Service 0.13% 10.71x
Winter Sports & Gear 0.19% 10.34x
Live Music 4.99% 9.90x
Backpacking 2.18% 9.81x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 9.58x
Composition Percentage: The overlap percentage between the Craft Beer Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Beer Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Beer Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male