Dstillery Audiences

CRAFT SPIRITS ENTHUSIASTS

Audience Size: 721 Thousand Devices

Explore the Craft Spirits Enthusiasts Audience

Below you'll find more information about the Craft Spirits Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 721 thousand unique devices whose actions qualify for the Craft Spirits Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Spirits Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Spirits Enthusiasts audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 30.68% 96.77x
Whiskey Enthusiasts 44.77% 95.80x
Beer Aficionados 40.39% 83.16x
Online Alcohol Shoppers 48.53% 68.97x
Whiskey Lovers 63.08% 57.56x
Nashville Activity Researchers 10.70% 55.77x
Holiday Cocktail Researchers 26.60% 55.05x
Men's Clothing Shoppers 22.12% 54.24x
Home Brewing Enthusiasts 28.53% 51.86x
Vodka Enthusiasts 25.85% 49.04x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Spirits Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Spirits Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 1.57x
Talbots 0.01% 1.50x
LOFT 0.01% 1.44x
Dressbarn 0.01% 1.25x
Maurices 0.04% 1.20x
Urban Outfitters 0.02% 1.12x
Journeys 0.02% 1.11x
White House Black Market 0.01% 1.11x
Chicos 0.01% 1.09x
Zumiez 0.02% 1.07x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Spirits Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Spirits Enthusiasts audience is gobourbon.com.

Website Composition Index
gobourbon.com 2.44% 86.73x
breakingbourbon.com 5.62% 85.30x
thewhiskeyjug.com 1.75% 75.87x
thewhiskeyshelf.com 1.65% 65.01x
thewhiskeywash.com 5.34% 64.47x
cocktailcontessa.com 1.05% 54.97x
distiller.com 1.88% 53.59x
hopculture.com 2.38% 51.82x
whiskeyraiders.com 3.44% 48.46x
beeradvocate.com 11.43% 41.17x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Spirits Enthusiasts audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 13.21% 41.51x
Beer, Wine & Alcohol 0.96% 38.91x
Bags & Luggage 1.20% 25.14x
Grilling 0.43% 23.68x
Watches Retail 0.82% 23.35x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.84% 19.49x
Golf Travel & Gear 5.16% 15.50x
Farming & Agriculture 0.15% 14.59x
Ohio Universities 1.35% 12.47x
Live Music 5.15% 12.46x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Spirits Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male