Dstillery Audiences

CRAFT SPIRITS ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Craft Spirits Enthusiasts Audience

Below you'll find more information about the Craft Spirits Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Craft Spirits Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Spirits Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Spirits Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 56.50% 56.88x
Mens Business Clothes Shoppers 53.40% 48.29x
Men's Clothing Shoppers 44.74% 45.90x
Beard Care Researchers 45.86% 45.67x
Mens Fitness Publication Readers 37.49% 41.89x
Home Brewing Enthusiasts 46.67% 40.94x
Men's Health Researchers 37.05% 40.12x
Grill Masters 42.45% 38.97x
Nashville Activity Researchers 31.77% 38.75x
HDTV Researchers 54.19% 38.63x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Spirits Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Spirits Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.58x
Gymboree 0.01% 1.28x
Old Navy 0.02% 1.18x
Dressbarn 0.01% 1.14x
Banana Republic 0.01% 1.12x
Express 0.01% 1.11x
Carhartt 0.14% 1.10x
Maurices 0.02% 1.06x
White House Black Market 0.01% 1.06x
American Eagle Outfitters 0.01% 0.96x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Spirits Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Spirits Enthusiasts audience is bourbonbanter.com.

Website Composition Index
bourbonbanter.com 2.03% 70.09x
recoilweb.com 1.44% 54.49x
gunsandammo.com 1.61% 52.87x
grabagun.com 1.17% 51.51x
americanhunter.org 1.57% 49.39x
cheaperthandirt.com 1.49% 49.16x
thewhiskeyjug.com 2.52% 48.65x
breakingbourbon.com 5.87% 48.35x
shootingillustrated.com 1.75% 48.34x
gobourbon.com 2.69% 48.07x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Spirits Enthusiasts audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.29% 30.17x
Grilling 1.33% 27.78x
General Interest 0.06% 27.50x
Wine, Liquor & Mixology 18.79% 27.34x
Beer, Wine & Alcohol 2.95% 27.03x
Cigars 0.09% 26.88x
Bags & Luggage 1.63% 26.71x
Sports - Golf, Hunting, Fishing 0.16% 25.17x
Assorted Topics (Power Trains, Drones, Web Design) 1.28% 25.09x
Police Gear 1.31% 22.41x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Spirits Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male