Dstillery Audiences

CRAFT SPIRITS ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Craft Spirits Enthusiasts Audience

Below you'll find more information about the Craft Spirits Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Craft Spirits Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Spirits Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Spirits Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 54.69% 53.59x
Mens Business Clothes Shoppers 52.11% 49.80x
Beard Care Researchers 42.30% 42.03x
Men's Clothing Shoppers 40.04% 41.83x
Mens Fitness Publication Readers 32.03% 37.19x
Men's Health Researchers 33.26% 37.13x
Nashville Activity Researchers 29.53% 36.94x
Home Brewing Enthusiasts 44.50% 36.84x
Wine Lovers 30.97% 36.14x
Meat Smokers Receipe Researchers 39.30% 35.61x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Spirits Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Spirits Enthusiasts audience is Madewell.

Location Composition Index
Madewell 0.01% 2.48x
J. Crew 0.02% 1.56x
Lululemon 0.01% 1.51x
H&M 0.02% 1.29x
Eddie Bauer 0.01% 1.28x
Jos A. Bank Clothiers 0.02% 1.25x
Express 0.03% 1.22x
Coach 0.01% 1.21x
White House Black Market 0.03% 1.16x
Old Navy 0.04% 1.15x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Spirits Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Spirits Enthusiasts audience is bourbonbanter.com.

Website Composition Index
bourbonbanter.com 1.61% 71.58x
breakingbourbon.com 5.93% 50.96x
gobourbon.com 2.39% 50.94x
thewhiskeyjug.com 2.21% 50.91x
gmauthority.com 1.21% 40.80x
beveragedynamics.com 1.08% 37.55x
vegasinsider.com 2.01% 35.86x
jesspryles.com 1.61% 35.10x
gunbroker.com 4.99% 34.71x
thermoworks.com 1.71% 34.13x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Spirits Enthusiasts audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.11% 33.51x
Beer, Wine & Alcohol 2.16% 27.54x
Wine, Liquor & Mixology 19.71% 27.25x
Grilling 1.24% 27.00x
Bags & Luggage 1.69% 25.42x
Pool Cleaning 0.08% 21.47x
Crossfit & Obstacle Race Enthusiasts 0.32% 21.25x
Watches Retail 0.99% 21.22x
Sports - Golf, Hunting, Fishing 0.09% 19.95x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.92% 19.83x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Spirits Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male