Dstillery Audiences

CRAFT SPIRITS ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Craft Spirits Enthusiasts Audience

Below you'll find more information about the Craft Spirits Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Craft Spirits Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Spirits Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Spirits Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 54.58% 73.75x
Men's Clothing Shoppers 42.83% 58.51x
Mens Business Clothes Shoppers 47.09% 58.18x
Mens Fitness Publication Readers 36.60% 55.98x
Texas Activity Researchers 34.14% 53.23x
Home Brewing Enthusiasts 44.33% 52.30x
Nashville Activity Researchers 37.72% 52.17x
Home Theater Enthusiasts 39.43% 51.26x
Wine Lovers 36.23% 50.16x
Grill Masters 43.47% 49.81x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Spirits Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Spirits Enthusiasts audience is Intermix.

Location Composition Index
Intermix 0.02% 1.76x
Bonobos 0.09% 1.72x
Everlane 0.01% 1.67x
Jos A. Bank Clothiers 0.51% 1.67x
Madewell 0.04% 1.61x
The North Face 0.03% 1.56x
Patagonia 0.03% 1.55x
Urban Outfitters 0.07% 1.52x
Free People 0.03% 1.51x
Levi Strauss 0.02% 1.50x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Spirits Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Spirits Enthusiasts audience is bourbonbanter.com.

Website Composition Index
bourbonbanter.com 3.32% 111.37x
breakingbourbon.com 3.34% 98.76x
bourbonr.com 1.45% 98.15x
gobourbon.com 1.77% 90.86x
personaldefenseworld.com 1.54% 71.27x
distillerytrail.com 1.16% 62.15x
golfgalaxy.com 1.50% 59.18x
kinja.com 2.38% 58.40x
thepointsguy.com 1.52% 57.80x
tastings.com 1.32% 57.73x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Spirits Enthusiasts audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 3.43% 32.10x
Wine, Liquor & Mixology 27.21% 27.26x
Beer, Wine & Alcohol 6.99% 26.51x
Grilling 5.62% 26.44x
Sports - Skiing, Snowboarding 0.05% 25.71x
Bags & Luggage 4.35% 24.93x
Cigars 0.70% 22.32x
Home Improvement Contractor 2.31% 21.29x
Handyman Tools 0.04% 20.47x
Washington D.C. Hotels 0.03% 19.68x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Spirits Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male