Dstillery Audiences

CRAFT SPIRITS ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Craft Spirits Enthusiasts Audience

Below you'll find more information about the Craft Spirits Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Craft Spirits Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Spirits Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Spirits Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 59.03% 38.83x
Mens Business Clothes Shoppers 52.26% 34.30x
Home Brewing Enthusiasts 39.07% 33.30x
Men's Clothing Shoppers 46.32% 32.26x
Beard Care Researchers 48.81% 30.70x
Mens Fitness Publication Readers 39.64% 29.19x
Men's Health Researchers 39.66% 27.81x
Camera Review Readers 39.66% 27.55x
HDTV Researchers 56.06% 27.55x
NCAA Fans 36.42% 27.50x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Spirits Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Spirits Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.68x
Jos A. Bank Clothiers 0.01% 1.57x
J. Crew 0.01% 1.54x
H&M 0.01% 1.49x
Banana Republic 0.02% 1.42x
Lane Bryant 0.02% 1.39x
Journeys 0.03% 1.36x
LOFT 0.02% 1.35x
White House Black Market 0.02% 1.35x
American Eagle Outfitters 0.02% 1.32x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Spirits Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Spirits Enthusiasts audience is bourbonbanter.com.

Website Composition Index
bourbonbanter.com 1.84% 54.65x
breakingbourbon.com 5.11% 41.19x
thewhiskeyjug.com 2.37% 40.60x
growlermag.com 1.14% 40.40x
loadoutroom.com 1.22% 38.98x
gobourbon.com 2.64% 38.66x
recoilweb.com 2.08% 38.17x
grabagun.com 1.72% 36.12x
gunsandammo.com 2.21% 35.79x
eurooptic.com 1.05% 35.76x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Spirits Enthusiasts audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.47% 21.11x
Beer, Wine & Alcohol 3.36% 20.34x
Grilling 1.75% 20.03x
Texas Off-Roading 0.04% 19.17x
Wine, Liquor & Mixology 19.19% 18.96x
Bags & Luggage 2.05% 17.95x
Assorted Topics (Power Trains, Drones, Web Design) 1.64% 17.06x
Cigars 0.11% 16.55x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.82% 16.02x
Sports - Golf, Hunting, Fishing 0.15% 15.94x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Spirits Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male