Dstillery Audiences

CRAFT SPIRITS ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Craft Spirits Enthusiasts Audience

Below you'll find more information about the Craft Spirits Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Craft Spirits Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Spirits Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Spirits Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 55.04% 51.83x
Mens Business Clothes Shoppers 47.24% 42.45x
Men's Clothing Shoppers 47.16% 39.93x
Home Brewing Enthusiasts 45.46% 37.25x
Mens Fitness Publication Readers 41.95% 37.13x
Texas Activity Researchers 37.29% 36.07x
Nashville Activity Researchers 39.24% 35.89x
HDTV Researchers 57.21% 33.46x
Home Theater Enthusiasts 43.72% 33.28x
Wine Lovers 39.86% 33.06x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Spirits Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Spirits Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.17% 1.97x
Supreme 0.02% 1.76x
Jos A. Bank Clothiers 0.59% 1.72x
Everlane 0.01% 1.64x
White House Black Market 0.47% 1.39x
Mens Wearhouse 0.78% 1.39x
REI 0.03% 1.39x
Topshop 0.03% 1.35x
Patagonia 0.03% 1.34x
Johnston and Murphy 0.53% 1.34x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Spirits Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Spirits Enthusiasts audience is buffalotracedistillery.com.

Website Composition Index
buffalotracedistillery.com 4.84% 107.80x
bourbonbanter.com 4.09% 101.50x
bourbonr.com 1.71% 89.85x
gobourbon.com 1.86% 88.52x
breakingbourbon.com 4.20% 82.71x
thewhiskeyjug.com 3.02% 64.41x
personaldefenseworld.com 1.49% 63.62x
beerconnoisseur.com 1.44% 55.82x
tastings.com 1.34% 55.01x
distillerytrail.com 1.33% 54.92x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Spirits Enthusiasts audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 2.77% 26.74x
Wine, Liquor & Mixology 23.99% 22.71x
Beer, Wine & Alcohol 6.62% 22.08x
Grilling 5.16% 21.85x
Bags & Luggage 3.95% 21.00x
Sports - Skiing, Snowboarding 0.04% 19.74x
Home Improvement Contractor 1.85% 18.13x
Cigars 0.60% 18.05x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.36% 17.81x
Survival Guides 0.46% 17.41x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Spirits Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male