Dstillery Audiences

CRAFT SPIRITS ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the Craft Spirits Enthusiasts Audience

Below you'll find more information about the Craft Spirits Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Craft Spirits Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Spirits Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Spirits Enthusiasts audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 44.17% 61.10x
Beer Aficionados 49.58% 59.16x
Men's Clothing Shoppers 31.68% 44.16x
Beard Care Researchers 36.88% 43.23x
Holiday Cocktail Researchers 33.20% 42.74x
Nashville Activity Researchers 23.01% 41.36x
Home Brewing Enthusiasts 39.41% 39.76x
Men's Health Researchers 25.42% 37.67x
Meat Smokers Receipe Researchers 34.99% 37.61x
Mens Fitness Publication Readers 24.74% 36.37x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Spirits Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Spirits Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.41x
Chicos 0.03% 1.23x
Express 0.03% 1.23x
Talbots 0.01% 1.21x
LOFT 0.02% 1.14x
Carhartt 0.24% 1.11x
Dressbarn 0.02% 1.09x
Jos A. Bank Clothiers 0.02% 1.08x
White House Black Market 0.02% 1.04x
Gap 0.02% 1.04x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Spirits Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Spirits Enthusiasts audience is bourbonbanter.com.

Website Composition Index
bourbonbanter.com 1.09% 103.51x
gobourbon.com 2.28% 60.20x
breakingbourbon.com 6.44% 58.97x
thewhiskeyjug.com 2.25% 57.76x
gunbroker.com 2.93% 44.37x
thewhiskeywash.com 8.61% 42.33x
golfalot.com 1.21% 41.92x
drinkhacker.com 1.02% 40.51x
beveragedynamics.com 1.01% 39.93x
rotoworld.com 2.16% 35.54x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Spirits Enthusiasts audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 17.68% 30.11x
Beer, Wine & Alcohol 1.34% 27.09x
Grilling 0.77% 26.80x
Bags & Luggage 1.58% 26.08x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.61% 22.77x
Watches Retail 0.76% 20.88x
Crossfit & Obstacle Race Enthusiasts 0.11% 19.84x
Golf Travel & Gear 6.04% 16.30x
Gun Enthusiast - Rifles & Ammo 3.32% 16.08x
Auto Tires & Parts Repair Researchers 0.09% 15.97x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Spirits Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male