Dstillery Audiences

CRAFT SPIRITS ENTHUSIASTS

Audience Size: 1 Million Devices

Explore the Craft Spirits Enthusiasts Audience

Below you'll find more information about the Craft Spirits Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Craft Spirits Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Spirits Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Spirits Enthusiasts audience is Whiskey Enthusiasts.

Interest Composition Index
Whiskey Enthusiasts 53.42% 65.88x
Mens Business Clothes Shoppers 37.99% 64.97x
Beer Aficionados 43.72% 62.19x
Men's Clothing Shoppers 26.95% 44.13x
Vodka Enthusiasts 19.61% 42.08x
Gin Enthusiasts 20.88% 41.05x
Nashville Activity Researchers 16.42% 40.64x
Holiday Cocktail Researchers 31.48% 39.82x
Tequila Enthusiasts 26.75% 38.87x
Beard Care Researchers 32.59% 38.84x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Spirits Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Spirits Enthusiasts audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.39x
Brooks Brothers 0.01% 2.22x
Chicos 0.03% 1.89x
J. Crew 0.02% 1.80x
Jos A. Bank Clothiers 0.01% 1.67x
Forever 21 0.01% 1.65x
Talbots 0.01% 1.52x
Eddie Bauer 0.02% 1.48x
Michael Kors 0.01% 1.46x
White House Black Market 0.02% 1.36x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Spirits Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Spirits Enthusiasts audience is breakingbourbon.com.

Website Composition Index
breakingbourbon.com 6.38% 67.65x
gobourbon.com 2.51% 65.79x
thewhiskeyjug.com 2.15% 60.92x
drinkhacker.com 1.22% 52.74x
thewhiskeyshelf.com 1.15% 52.39x
gunbroker.com 1.35% 48.36x
cocktailcontessa.com 1.09% 45.42x
thewhiskeywash.com 7.88% 44.47x
distiller.com 1.97% 44.26x
hopculture.com 2.78% 37.84x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Spirits Enthusiasts audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 16.68% 31.94x
Beer, Wine & Alcohol 1.31% 30.02x
Bags & Luggage 1.47% 22.56x
Grilling 0.60% 21.30x
Watches Retail 0.99% 20.64x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.40% 20.14x
Winter Sports & Gear 0.24% 15.97x
Action Sports 0.24% 15.35x
Gun Enthusiast - Rifles & Ammo 2.03% 14.97x
Golf Travel & Gear 5.75% 14.13x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Spirits Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male