Explore the Craft Spirits Enthusiasts Audience
Below you'll find more information about the Craft Spirits Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 721 thousand unique devices whose actions qualify for the Craft Spirits Enthusiasts audience.
INTERESTS
The Craft Spirits Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Craft Spirits Enthusiasts audience is Mens Business Clothes Shoppers.
| Interest | Composition | Index |
| Mens Business Clothes Shoppers | 30.68% | 96.77x |
| Whiskey Enthusiasts | 44.77% | 95.80x |
| Beer Aficionados | 40.39% | 83.16x |
| Online Alcohol Shoppers | 48.53% | 68.97x |
| Whiskey Lovers | 63.08% | 57.56x |
| Nashville Activity Researchers | 10.70% | 55.77x |
| Holiday Cocktail Researchers | 26.60% | 55.05x |
| Men's Clothing Shoppers | 22.12% | 54.24x |
| Home Brewing Enthusiasts | 28.53% | 51.86x |
| Vodka Enthusiasts | 25.85% | 49.04x |
Composition Percentage:
The overlap percentage between the Craft Spirits Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Craft Spirits Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Craft Spirits Enthusiasts audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.57x |
| Talbots | 0.01% | 1.50x |
| LOFT | 0.01% | 1.44x |
| Dressbarn | 0.01% | 1.25x |
| Maurices | 0.04% | 1.20x |
| Urban Outfitters | 0.02% | 1.12x |
| Journeys | 0.02% | 1.11x |
| White House Black Market | 0.01% | 1.11x |
| Chicos | 0.01% | 1.09x |
| Zumiez | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the Craft Spirits Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
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WEBSITES
The Craft Spirits Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Craft Spirits Enthusiasts audience is gobourbon.com.
| Website | Composition | Index |
| gobourbon.com | 2.44% | 86.73x |
| breakingbourbon.com | 5.62% | 85.30x |
| thewhiskeyjug.com | 1.75% | 75.87x |
| thewhiskeyshelf.com | 1.65% | 65.01x |
| thewhiskeywash.com | 5.34% | 64.47x |
| cocktailcontessa.com | 1.05% | 54.97x |
| distiller.com | 1.88% | 53.59x |
| hopculture.com | 2.38% | 51.82x |
| whiskeyraiders.com | 3.44% | 48.46x |
| beeradvocate.com | 11.43% | 41.17x |
Composition Percentage:
The overlap percentage between the Craft Spirits Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Craft Spirits Enthusiasts audience is Wine, Liquor & Mixology.
| Content Affinity | Composition | Index |
| Wine, Liquor & Mixology | 13.21% | 41.51x |
| Beer, Wine & Alcohol | 0.96% | 38.91x |
| Bags & Luggage | 1.20% | 25.14x |
| Grilling | 0.43% | 23.68x |
| Watches Retail | 0.82% | 23.35x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.84% | 19.49x |
| Golf Travel & Gear | 5.16% | 15.50x |
| Farming & Agriculture | 0.15% | 14.59x |
| Ohio Universities | 1.35% | 12.47x |
| Live Music | 5.15% | 12.46x |
Composition Percentage:
The overlap percentage between the Craft Spirits Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Craft Spirits Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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