Explore the Craft Spirits Enthusiasts Audience
Below you'll find more information about the Craft Spirits Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Craft Spirits Enthusiasts audience.
INTERESTS
The Craft Spirits Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Craft Spirits Enthusiasts audience is Beer Aficionados.
| Interest | Composition | Index |
| Beer Aficionados | 56.50% | 56.88x |
| Mens Business Clothes Shoppers | 53.40% | 48.29x |
| Men's Clothing Shoppers | 44.74% | 45.90x |
| Beard Care Researchers | 45.86% | 45.67x |
| Mens Fitness Publication Readers | 37.49% | 41.89x |
| Home Brewing Enthusiasts | 46.67% | 40.94x |
| Men's Health Researchers | 37.05% | 40.12x |
| Grill Masters | 42.45% | 38.97x |
| Nashville Activity Researchers | 31.77% | 38.75x |
| HDTV Researchers | 54.19% | 38.63x |
Composition Percentage:
The overlap percentage between the Craft Spirits Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Craft Spirits Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Craft Spirits Enthusiasts audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.58x |
| Gymboree | 0.01% | 1.28x |
| Old Navy | 0.02% | 1.18x |
| Dressbarn | 0.01% | 1.14x |
| Banana Republic | 0.01% | 1.12x |
| Express | 0.01% | 1.11x |
| Carhartt | 0.14% | 1.10x |
| Maurices | 0.02% | 1.06x |
| White House Black Market | 0.01% | 1.06x |
| American Eagle Outfitters | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Craft Spirits Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
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WEBSITES
The Craft Spirits Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Craft Spirits Enthusiasts audience is bourbonbanter.com.
| Website | Composition | Index |
| bourbonbanter.com | 2.03% | 70.09x |
| recoilweb.com | 1.44% | 54.49x |
| gunsandammo.com | 1.61% | 52.87x |
| grabagun.com | 1.17% | 51.51x |
| americanhunter.org | 1.57% | 49.39x |
| cheaperthandirt.com | 1.49% | 49.16x |
| thewhiskeyjug.com | 2.52% | 48.65x |
| breakingbourbon.com | 5.87% | 48.35x |
| shootingillustrated.com | 1.75% | 48.34x |
| gobourbon.com | 2.69% | 48.07x |
Composition Percentage:
The overlap percentage between the Craft Spirits Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Craft Spirits Enthusiasts audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 0.29% | 30.17x |
| Grilling | 1.33% | 27.78x |
| General Interest | 0.06% | 27.50x |
| Wine, Liquor & Mixology | 18.79% | 27.34x |
| Beer, Wine & Alcohol | 2.95% | 27.03x |
| Cigars | 0.09% | 26.88x |
| Bags & Luggage | 1.63% | 26.71x |
| Sports - Golf, Hunting, Fishing | 0.16% | 25.17x |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.28% | 25.09x |
| Police Gear | 1.31% | 22.41x |
Composition Percentage:
The overlap percentage between the Craft Spirits Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Craft Spirits Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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