Dstillery Audiences

CRAFT SPIRITS ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Craft Spirits Enthusiasts Audience

Below you'll find more information about the Craft Spirits Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Craft Spirits Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Craft Spirits Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Craft Spirits Enthusiasts audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 54.57% 49.60x
Mens Business Clothes Shoppers 49.00% 46.10x
Men's Clothing Shoppers 41.33% 39.07x
Beard Care Researchers 44.44% 38.36x
Mens Fitness Publication Readers 33.95% 34.40x
Men's Health Researchers 35.07% 34.00x
Home Brewing Enthusiasts 45.42% 33.97x
Nashville Activity Researchers 31.70% 33.62x
HDTV Researchers 50.08% 33.21x
Wine Lovers 33.37% 32.77x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Interest attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Craft Spirits Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Craft Spirits Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.43x
Carhartt 0.07% 1.11x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Location attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Craft Spirits Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Craft Spirits Enthusiasts audience is bourbonbanter.com.

Website Composition Index
bourbonbanter.com 1.99% 71.82x
gobourbon.com 2.54% 51.46x
breakingbourbon.com 5.99% 51.05x
thewhiskeyjug.com 2.38% 50.33x
gmauthority.com 2.26% 41.33x
scout.com 1.39% 39.31x
beveragedynamics.com 1.11% 37.30x
metalheadzone.com 1.77% 36.46x
seriouslysmoked.com 1.45% 35.79x
milehighreport.com 1.16% 35.62x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Web attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Craft Spirits Enthusiasts audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 18.93% 26.68x
Men's Dress Shirt Shopping 0.12% 26.03x
Marijuana 0.07% 25.30x
Sports - Golf, Hunting, Fishing 0.14% 25.27x
Beer, Wine & Alcohol 2.44% 25.26x
Bags & Luggage 1.58% 24.21x
Grilling 1.17% 23.85x
Crossfit & Obstacle Race Enthusiasts 0.57% 21.28x
Car Keys, Locks & Remotes 0.49% 20.04x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.03% 19.86x
Composition Percentage: The overlap percentage between the Craft Spirits Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Craft Spirits Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Craft Spirits Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male