Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 24.13% 18.34x
Budget Grocery Shoppers 23.86% 18.26x
Gluten-Free Recipe Researchers 24.00% 17.18x
Food Allergies Researchers 23.25% 17.12x
Involved Parents 25.86% 17.00x
Home Cleaning Researchers 24.50% 16.94x
Patriotic Party Decoration Shoppers 26.33% 16.93x
Home Decor Shoppers 24.31% 16.92x
Home Rug Shoppers 24.92% 16.86x
Home Goods Supercenter Shoppers 24.92% 16.86x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 1.20x
Carhartt 0.11% 1.16x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is reitmans.com.

Website Composition Index
reitmans.com 2.92% 49.48x
gianttiger.com 1.87% 49.37x
penningtons.com 1.42% 48.16x
stokesstores.com 1.73% 46.58x
mmfoodmarket.com 2.54% 45.81x
rw-co.com 1.71% 45.43x
potterybarn.ca 1.25% 45.35x
cioc.ca 2.34% 44.97x
wagjag.com 1.10% 43.49x
scene.ca 3.21% 42.88x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 4.49% 33.43x
Custom T-Shirts 0.06% 32.75x
Canada Shopping - Kitchenware 2.84% 29.57x
Canadian Seniors Real Estate Research Cluster 0.92% 28.80x
Canadian Universities 2.14% 27.64x
Canadian Construction & Renovation Research Cluster 0.37% 27.57x
Canadian Real Estate Researcher Cluster 1.75% 26.85x
Arts & Crafts 0.59% 26.58x
Quebec Real Estate 1.59% 24.40x
Canadian Healthcare 3.98% 23.80x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female