Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 21.36% 21.74x
Budget Grocery Shoppers 22.15% 20.44x
Trendy Shoe Shoppers 19.53% 20.09x
Food Allergies Researchers 21.37% 20.00x
Involved Parents 23.89% 19.95x
Retired Assisted Living Shoppers 21.19% 19.92x
Gluten-Free Recipe Researchers 21.79% 19.69x
Home Decor Shoppers 23.44% 19.59x
Home Goods Shoppers 27.31% 19.45x
Home Rug Shoppers 24.73% 19.24x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.48x
Old Navy 0.01% 1.31x
Journeys 0.01% 1.11x
Carhartt 0.08% 1.06x
Victoria's Secret 0.01% 1.01x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is reitmans.com.

Website Composition Index
reitmans.com 1.15% 56.31x
mmfoodmarket.com 1.03% 52.43x
scene.ca 1.26% 50.05x
lowes.ca 2.58% 48.40x
threebestrated.ca 1.19% 47.06x
landmarkcinemas.com 1.50% 46.10x
lcbo.com 2.32% 44.08x
kraftcanada.com 2.95% 41.88x
fido.ca 1.04% 40.76x
ricardocuisine.com 2.55% 40.10x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 1.65% 32.43x
Canadian Seniors Real Estate Research Cluster 0.33% 28.65x
Canada Shopping - Kitchenware 1.51% 27.15x
Canadian Universities 1.00% 27.15x
Canadian Construction & Renovation Research Cluster 0.13% 26.70x
Canadian Real Estate Researcher Cluster 0.79% 26.22x
Canada Job Seekers Cluster 0.38% 25.90x
Canadian Healthcare 1.71% 25.10x
Toronto Tourism 0.67% 23.48x
Quebec Vacation Research Cluster 0.46% 23.03x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female