Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 30.06% 13.35x
Homemade Gifts Crafters 18.68% 13.26x
Patriotic Party Decoration Shoppers 23.71% 13.21x
Tea Drinkers 22.37% 12.82x
Gluten-Free Recipe Researchers 21.41% 12.72x
Budget Grocery Shoppers 19.78% 12.67x
Food Allergies Researchers 21.39% 12.64x
Sweet Tooths 24.92% 12.43x
Home Decor Shoppers 18.18% 12.41x
Bargain Shopping Researchers 18.24% 12.37x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.00% 1.23x
Ann Taylor 0.01% 1.10x
Columbia 0.01% 1.06x
Charlotte Russe 0.01% 1.06x
American Eagle Outfitters 0.03% 1.01x
Aeropostale 0.02% 1.00x
Tommy Bahama 0.02% 1.00x
Kate Spade 0.01% 0.99x
Coach 0.03% 0.98x
LL Bean 0.00% 0.98x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is 411.ca.

Website Composition Index
411.ca 1.80% 77.72x
urbanbarn.com 1.03% 76.33x
leons.ca 3.10% 76.25x
enterprise.ca 1.09% 71.67x
thebrick.com 4.98% 71.36x
royallepage.ca 3.91% 71.21x
remax.ca 7.48% 69.05x
blood.ca 1.83% 68.72x
bclc.com 1.34% 65.56x
lifelabs.com 2.60% 62.92x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.29% 28.08x
Canadian Seniors Real Estate Research Cluster 5.64% 26.30x
Canada Shopping - Kitchenware 7.72% 25.73x
Canada Shopping - General Commerce 12.39% 24.94x
Toronto Tourism 2.28% 24.88x
Canadian Real Estate Researcher Cluster 3.31% 22.80x
Canadian Construction & Renovation Research Cluster 1.04% 21.08x
Canada Culture and Tourism 12.16% 20.98x
Canada Business Cluster 3.83% 20.84x
Canadian Healthcare 6.95% 20.54x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female