Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Homemade Gifts Crafters.

Interest Composition Index
Homemade Gifts Crafters 30.26% 31.23x
Budget Grocery Shoppers 23.18% 31.14x
Home Goods Shoppers 28.63% 30.16x
Bargain Shopping Researchers 22.31% 29.95x
Patriotic Party Decoration Shoppers 32.22% 28.95x
Apartment Furniture Shoppers 26.09% 28.73x
Online Home Decor Shoppers 24.86% 28.40x
Misc-Deal Seekers or Coupon Shoppers 22.22% 28.17x
Sweet Tooths 29.68% 28.13x
Trendy Shoe Shoppers 24.53% 28.12x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.45x
Mens Wearhouse 0.49% 1.35x
White House Black Market 0.20% 1.21x
Buckle 0.16% 1.18x
Tommy Bahama 0.03% 1.16x
Johnston and Murphy 0.12% 1.15x
REI 0.01% 1.14x
Old Navy 0.08% 1.10x
Dressbarn 0.04% 1.10x
Lane Bryant 0.04% 1.08x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is leons.ca.

Website Composition Index
leons.ca 1.25% 92.75x
mastermindtoys.com 2.08% 89.73x
thebrick.com 1.94% 89.47x
remax.ca 3.00% 80.45x
bestbuy.ca 1.36% 79.53x
fabricville.com 1.02% 78.31x
archambault.ca 1.25% 74.96x
shopping-canada.com 2.46% 74.01x
nissan.ca 1.12% 73.81x
comfree.com 1.94% 73.80x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.16% 44.57x
Canada Shopping - Kitchenware 3.89% 38.47x
Canadian Seniors Real Estate Research Cluster 3.07% 36.48x
Toronto Tourism 1.24% 35.95x
Canada Shopping - General Commerce 7.83% 34.48x
Canadian Real Estate Researcher Cluster 2.03% 33.94x
Canadian Universities 3.39% 27.96x
Canada Consumer Product Cluster 11.85% 27.83x
Canadian Construction & Renovation Research Cluster 0.74% 27.81x
Canada Tax and Finance Research Cluster 4.14% 25.97x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female