Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 19.33% 17.56x
Involved Parents 22.23% 16.93x
Home Goods Shoppers 26.42% 16.61x
Budget Grocery Shoppers 20.27% 16.15x
Home Decor Shoppers 22.20% 16.12x
Vacation Planners 23.85% 15.93x
Home Rug Shoppers 22.42% 15.78x
Home Goods Supercenter Shoppers 22.42% 15.78x
Home Remodelers 16.77% 15.51x
Price Conscious Grocery Shoppers 18.98% 15.48x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.49x
Dressbarn 0.01% 1.31x
Jos A. Bank Clothiers 0.01% 1.29x
White House Black Market 0.02% 1.27x
Chicos 0.01% 1.23x
Mens Wearhouse 0.02% 1.23x
Old Navy 0.02% 1.23x
LOFT 0.01% 1.11x
Journeys 0.02% 1.08x
Banana Republic 0.01% 1.07x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is lowes.ca.

Website Composition Index
lowes.ca 1.34% 45.78x
lcbo.com 1.05% 41.26x
kraftcanada.com 1.25% 41.16x
mastermindtoys.com 3.55% 39.56x
bedbathandbeyond.ca 1.08% 32.27x
michaels.com 1.35% 26.86x
canadapost.ca 4.46% 26.23x
wayfair.ca 5.28% 25.19x
overstock.com 1.77% 24.56x
structube.com 1.11% 23.97x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 0.76% 31.56x
Canada Shopping - Kitchenware 1.01% 27.24x
Canadian Seniors Real Estate Research Cluster 0.12% 22.30x
Canadian Universities 0.50% 21.69x
Canadian Healthcare 0.86% 20.66x
Canada Job Seekers Cluster 0.13% 20.51x
Toronto Tourism 0.28% 20.43x
Quebec Vacation Research Cluster 0.19% 20.17x
Canadian Real Estate Researcher Cluster 0.45% 18.96x
Homemade Jewelry & Crafts 0.34% 17.66x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female