Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 20.54% 19.81x
Involved Parents 22.70% 18.89x
Budget Grocery Shoppers 21.97% 18.34x
Food Allergies Researchers 21.27% 18.17x
Vacation Planners 23.66% 18.13x
Home Goods Shoppers 26.60% 17.94x
Retired Assisted Living Shoppers 20.18% 17.80x
Home Decor Shoppers 22.84% 17.73x
Home Rug Shoppers 23.60% 17.71x
Home Goods Supercenter Shoppers 23.60% 17.71x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.06x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is lowes.ca.

Website Composition Index
lowes.ca 1.97% 48.63x
landmarkcinemas.com 1.10% 45.96x
lcbo.com 1.70% 44.03x
kraftcanada.com 2.07% 43.16x
mastermindtoys.com 5.07% 36.85x
healthlinkbc.ca 1.46% 33.77x
bedbathandbeyond.ca 1.45% 31.89x
yorkregion.com 1.15% 28.18x
structube.com 1.32% 27.61x
durhamregion.com 1.08% 27.25x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 1.15% 32.78x
Canada Shopping - Kitchenware 1.27% 28.37x
Canadian Construction & Renovation Research Cluster 0.08% 28.03x
Canadian Seniors Real Estate Research Cluster 0.22% 26.18x
Canadian Universities 0.72% 24.79x
Cub & Girl Scouts 0.16% 23.89x
Canadian Healthcare 1.23% 23.36x
Canada Job Seekers Cluster 0.24% 23.25x
Toronto Tourism 0.45% 23.12x
Arts & Crafts 0.20% 22.95x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female