Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 12.52% 17.14x
Home Goods Shoppers 16.84% 16.78x
Involved Parents 13.58% 15.79x
Intimates Shoppers 15.20% 15.75x
Kids Clothing Shoppers 14.75% 15.65x
Kids Crafts Researchers 17.28% 15.58x
Home Decor Shoppers 12.10% 15.20x
Home Rug Shoppers 13.80% 15.05x
Vacation Planners 14.70% 14.79x
Christmas Traditions Researchers 13.95% 14.72x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.49x
Old Navy 0.02% 1.40x
LOFT 0.01% 1.37x
Lane Bryant 0.01% 1.27x
Express 0.01% 1.24x
Victoria's Secret 0.02% 1.19x
Mens Wearhouse 0.01% 1.04x
Maurices 0.02% 1.01x
Journeys 0.01% 0.96x
Carhartt 0.10% 0.96x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is mastermindtoys.com.

Website Composition Index
mastermindtoys.com 1.05% 38.56x
michaels.com 1.81% 28.54x
canadapost.ca 1.08% 25.78x
wayfair.ca 1.33% 23.79x
orientaltrading.com 2.75% 21.44x
redfin.ca 1.27% 20.86x
thecrochetcrowd.com 1.95% 20.36x
mooglyblog.com 1.27% 19.72x
mamainastitch.com 1.21% 18.77x
remembering.ca 1.53% 18.36x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.33% 20.03x
Homemade Jewelry & Crafts 0.11% 17.66x
Arts & Crafts 0.06% 14.56x
Canada Consumer Product Cluster 0.87% 13.79x
Canadian Universities 0.10% 13.72x
Scrapbooking & Home Art Projects 2.87% 11.92x
Sewing, Embroidery & Quilting 0.76% 11.34x
Knitting & Crochet 4.02% 10.89x
Sewing, Embroidery & Fabrics 2.28% 10.44x
Parenting & Children's Activities 0.17% 10.32x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female