Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 4.8 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 25.72% 20.60x
Home Goods Shoppers 27.82% 20.51x
Budget Grocery Shoppers 24.32% 20.42x
Trendy Shoe Shoppers 24.10% 20.11x
Patriotic Party Decoration Shoppers 29.08% 20.09x
Involved Parents 27.86% 19.77x
Bargain Shopping Researchers 22.95% 19.70x
Gluten-Free Recipe Researchers 26.39% 19.47x
Online Home Decor Shoppers 24.78% 19.45x
Home Decor Shoppers 24.11% 19.11x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is LOFT.

Location Composition Index
LOFT 0.04% 1.29x
Free People 0.01% 1.28x
Chicos 0.03% 1.27x
Zara 0.01% 1.26x
Talbots 0.02% 1.26x
Dressbarn 0.02% 1.21x
Gymboree 0.03% 1.17x
Eddie Bauer 0.01% 1.16x
Jos A. Bank Clothiers 0.02% 1.15x
Mens Wearhouse 0.03% 1.14x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is toysrus.ca.

Website Composition Index
toysrus.ca 1.78% 48.88x
tva.canoe.ca 1.42% 48.43x
remax.ca 1.21% 43.52x
additionelle.com 1.56% 43.44x
canalvie.com 1.02% 42.83x
lavieenrose.com 1.04% 41.56x
michaels.com 3.72% 41.30x
loveknitting.com 2.05% 40.57x
lovecrochet.com 1.42% 40.51x
joann.com 5.21% 40.07x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.08% 29.96x
Canada Shopping - Kitchenware 2.93% 24.55x
Canada Shopping - General Commerce 6.92% 23.62x
Canadian Seniors Real Estate Research Cluster 1.72% 23.42x
Canadian Real Estate Researcher Cluster 2.17% 20.73x
Decoration & Fabric 0.03% 20.07x
Canada Consumer Product Cluster 11.14% 19.92x
Arts & Crafts 0.82% 19.58x
Canadian Universities 2.86% 19.03x
Canadian Construction & Renovation Research Cluster 0.54% 18.55x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female