Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 4.5 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 31.72% 12.80x
Bargain Shopping Researchers 16.96% 11.91x
Gluten-Free Recipe Researchers 21.83% 11.90x
Patriotic Party Decoration Shoppers 23.93% 11.80x
Food Allergies Researchers 21.61% 11.77x
Budget Grocery Shoppers 19.45% 11.76x
Sweet Tooths 25.23% 11.61x
Furniture and Appliances Industry 19.01% 11.51x
Home Decor Shoppers 18.05% 11.34x
Discount Big Box Shoppers 16.37% 11.30x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.03% 1.27x
Levi Strauss 0.01% 1.19x
Lorna Jane 0.00% 1.13x
Belk 0.01% 1.11x
Calvin Klein 0.00% 1.09x
Dressbarn 0.02% 1.09x
Charlotte Russe 0.01% 1.05x
Columbia 0.00% 1.05x
Old Navy 0.03% 1.03x
Talbots 0.02% 1.01x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is shoplocal.com.

Website Composition Index
shoplocal.com 0.25% 86.31x
laura.ca 0.10% 85.54x
bouclair.com 0.90% 84.48x
lasenza.ca 0.91% 83.01x
sobeys.com 0.39% 82.61x
epicesdecru.com 0.11% 82.01x
kitchenstuffplus.com 0.35% 81.93x
allposters.ca 0.18% 81.40x
canadiantire.ca 1.06% 81.16x
homehardware.ca 0.34% 80.82x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.33% 25.91x
Canada Shopping - General Commerce 12.18% 25.58x
Canadian Seniors Real Estate Research Cluster 6.47% 24.94x
Toronto Tourism 2.63% 23.92x
Canada Shopping - Kitchenware 8.32% 23.66x
Canadian Real Estate Researcher Cluster 3.53% 21.46x
Canada Business Cluster 3.67% 21.24x
Canada Culture and Tourism 11.64% 20.91x
Canadian Healthcare 6.70% 20.65x
Canadian Construction & Renovation Research Cluster 1.04% 20.22x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000