Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 1.3 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Involved Parents.

Interest Composition Index
Involved Parents 25.28% 42.82x
Tech-Savvy Moms 30.67% 41.42x
Kids Crafts Researchers 40.39% 40.88x
DIY Upcycle Home Project Planners 37.97% 40.35x
Seasonal Recipe Blog Readers 35.81% 38.01x
Seasonal Lifestyle Blog Readers 36.89% 36.88x
Intimates Shoppers 30.31% 36.78x
Toy Blogs Readers 35.62% 36.58x
Home and Garden TV Fans 12.78% 36.32x
Stay-at-Home Parents 34.87% 36.06x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.05% 1.62x
LOFT 0.02% 1.58x
Gap 0.01% 1.42x
Buckle 0.02% 1.31x
Gymboree 0.02% 1.25x
Zumiez 0.03% 1.23x
Express 0.02% 1.22x
White House Black Market 0.02% 1.16x
Lululemon 0.01% 1.14x
Talbots 0.01% 1.12x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is craftinghappiness.com.

Website Composition Index
craftinghappiness.com 1.30% 90.62x
crochetforyoublog.com 1.14% 84.40x
crochetncrafts.com 1.01% 83.95x
nedandmimi.com 1.35% 81.26x
crochetncreate.com 1.71% 80.89x
myhobbyiscrochet.com 1.04% 80.86x
theblueelephants.com 1.10% 80.64x
meladorascreations.com 1.02% 80.46x
mariasbluecrayon.com 1.64% 80.23x
hookedonpatterns.com 1.10% 79.32x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 6.59% 37.03x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.33% 31.93x
Cakes & Sweets 0.58% 30.52x
Homemade Jewelry & Crafts 0.14% 28.73x
Sewing, Embroidery & Fabrics 5.55% 27.52x
Knitting & Crochet 8.18% 25.82x
Mommy Bloggers 10.81% 25.44x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 25.25x
Sewing, Embroidery & Quilting 1.58% 24.95x
Home Decoration Content Readers 19.80% 24.45x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female