Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 24.53% 16.06x
Budget Grocery Shoppers 25.29% 15.69x
Dance Clothing Shoppers 24.16% 15.51x
Involved Parents 26.53% 15.36x
Home Decor Shoppers 24.42% 15.22x
Trendy Shoe Shoppers 23.20% 15.20x
Retired Assisted Living Shoppers 24.60% 15.18x
Homemade Gifts Crafters 18.94% 15.18x
Home Goods Supercenter Shoppers 26.48% 15.08x
Home Rug Shoppers 26.48% 15.08x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.71x
Chicos 0.01% 1.60x
White House Black Market 0.01% 1.29x
Old Navy 0.02% 1.27x
The Childrens Place 0.01% 1.26x
Journeys 0.01% 1.18x
Mens Wearhouse 0.01% 1.17x
Victoria's Secret 0.01% 1.14x
Maurices 0.02% 1.13x
Carhartt 0.13% 1.10x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is reitmans.com.

Website Composition Index
reitmans.com 1.58% 45.55x
mmfoodmarket.com 1.41% 42.78x
cioc.ca 1.27% 42.05x
scene.ca 1.76% 40.46x
simons.ca 1.18% 39.96x
purplebricks.ca 1.08% 38.92x
lowes.ca 3.43% 38.41x
threebestrated.ca 1.60% 37.90x
landmarkcinemas.com 2.07% 36.67x
lcbo.com 3.17% 34.96x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 2.20% 23.98x
Canada Shopping - Kitchenware 1.61% 21.46x
Canadian Seniors Real Estate Research Cluster 0.44% 21.06x
Canadian Construction & Renovation Research Cluster 0.17% 20.78x
Canadian Universities 1.19% 20.32x
Canadian Real Estate Researcher Cluster 1.01% 19.61x
Canadian Healthcare 2.23% 18.35x
Quebec Real Estate 0.70% 17.67x
Canada Job Seekers Cluster 0.46% 17.34x
Arts & Crafts 0.28% 17.27x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female