Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 24.70% 17.94x
Budget Grocery Shoppers 25.20% 17.86x
Involved Parents 26.08% 17.42x
Patriotic Party Decoration Shoppers 28.06% 17.04x
Gluten-Free Recipe Researchers 24.23% 16.93x
Food Allergies Researchers 22.97% 16.87x
Bargain Shopping Researchers 21.52% 16.80x
Online Home Decor Shoppers 22.36% 16.80x
Trendy Shoe Shoppers 22.89% 16.79x
Home Goods Shoppers 28.61% 16.57x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.09% 1.15x
Mens Wearhouse 0.01% 1.14x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is toysrus.ca.

Website Composition Index
toysrus.ca 1.11% 46.31x
gianttiger.com 2.58% 43.66x
reitmans.com 3.94% 43.36x
additionelle.com 1.03% 43.31x
penningtons.com 1.92% 42.06x
stokesstores.com 2.41% 40.35x
mmfoodmarket.com 3.35% 39.95x
rw-co.com 2.23% 39.73x
potterybarn.ca 1.55% 39.30x
cioc.ca 3.10% 38.95x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.07% 32.85x
Canada Shopping - General Commerce 5.61% 31.29x
Canadian Seniors Real Estate Research Cluster 1.29% 27.79x
Canada Shopping - Kitchenware 3.16% 27.60x
Canadian Universities 2.59% 26.32x
Canadian Real Estate Researcher Cluster 2.04% 25.70x
Canadian Construction & Renovation Research Cluster 0.48% 25.42x
Arts & Crafts 0.69% 24.98x
Canadian Healthcare 4.58% 22.05x
Canada Job Seekers Cluster 1.15% 21.52x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female