Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 26.90% 15.21x
Homemade Gifts Crafters 29.37% 15.19x
Bargain Shopping Researchers 19.92% 15.06x
Food Allergies Researchers 22.70% 14.86x
Home Goods Shoppers 27.06% 14.75x
Gluten-Free Recipe Researchers 22.47% 14.71x
Sweet Tooths 26.61% 14.61x
Apartment Furniture Shoppers 21.61% 14.53x
Budget Grocery Shoppers 22.79% 14.42x
Christmas Decorations Shoppers 23.92% 14.39x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.04% 1.16x
Kate Spade 0.01% 1.12x
Jos A. Bank Clothiers 0.12% 1.10x
Dressbarn 0.03% 1.04x
Brooks Brothers 0.03% 1.03x
Abercrombie & Fitch 0.03% 1.03x
Columbia 0.01% 1.02x
Lane Bryant 0.04% 1.02x
Mens Wearhouse 0.17% 1.01x
Charlotte Russe 0.01% 1.01x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is leons.ca.

Website Composition Index
leons.ca 2.15% 86.20x
411.ca 1.25% 83.24x
thebrick.com 3.43% 83.00x
blood.ca 1.27% 79.23x
remax.ca 5.23% 76.82x
mastermindtoys.com 4.07% 76.18x
royallepage.ca 2.82% 74.63x
lifelabs.com 1.84% 74.26x
blogto.com 1.00% 69.66x
snugglebugz.ca 1.07% 67.95x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.24% 32.08x
Canadian Seniors Real Estate Research Cluster 4.58% 29.61x
Canada Shopping - General Commerce 10.34% 29.33x
Canada Shopping - Kitchenware 6.29% 29.01x
Toronto Tourism 1.85% 28.78x
Canadian Real Estate Researcher Cluster 2.76% 26.59x
Canada Culture and Tourism 10.67% 24.51x
Canada Consumer Product Cluster 15.54% 22.93x
Canadian Construction & Renovation Research Cluster 0.91% 22.75x
Ontario Canada Cluster 3.00% 22.11x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female