Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 25.47% 18.43x
Apartment Furniture Shoppers 16.85% 18.29x
Involved Parents 20.30% 18.21x
Christmas Traditions Researchers 20.23% 17.18x
Vacation Planners 21.98% 17.13x
Home Decor Shoppers 19.79% 17.07x
Home Rug Shoppers 20.88% 17.04x
Home Goods Supercenter Shoppers 20.88% 17.04x
Social Workers 17.81% 16.85x
Budget Grocery Shoppers 18.39% 16.47x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.49x
Jos A. Bank Clothiers 0.02% 1.46x
Talbots 0.01% 1.45x
Banana Republic 0.02% 1.40x
American Eagle Outfitters 0.02% 1.40x
Old Navy 0.04% 1.37x
Express 0.02% 1.34x
LOFT 0.02% 1.34x
Mens Wearhouse 0.03% 1.34x
Lane Bryant 0.02% 1.21x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is mastermindtoys.com.

Website Composition Index
mastermindtoys.com 2.61% 43.09x
canadapost.ca 3.12% 29.44x
michaels.com 1.43% 29.11x
wayfair.ca 3.81% 28.66x
burkedecor.com 1.29% 26.01x
mooglyblog.com 1.24% 22.85x
thecrochetcrowd.com 2.14% 22.63x
redfin.ca 2.76% 22.42x
richmond-news.com 1.40% 22.07x
mamainastitch.com 1.26% 21.36x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 0.26% 29.77x
Canada Shopping - Kitchenware 0.63% 26.19x
Canadian Universities 0.28% 19.51x
Canadian Healthcare 0.42% 17.91x
Canadian Real Estate Researcher Cluster 0.31% 17.68x
Toronto Tourism 0.12% 16.50x
Party Suppliers 0.05% 16.42x
Homemade Jewelry & Crafts 0.19% 16.36x
Canada Consumer Product Cluster 2.46% 16.07x
Saskatchewan Media & Retail Cluster 0.09% 16.01x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female