Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 1.8 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is DIY Upcycle Home Project Planners.

Interest Composition Index
DIY Upcycle Home Project Planners 28.84% 43.91x
Kids Crafts Researchers 32.85% 41.95x
Seasonal Recipe Blog Readers 26.46% 41.40x
Intimates Shoppers 22.74% 41.27x
Candy Shoppers 32.06% 41.10x
Seasonal Lifestyle Blog Readers 27.63% 40.40x
Toy Blogs Readers 27.61% 40.24x
Homeschooling Parents 27.47% 39.29x
Tech-Savvy Moms 32.99% 36.69x
Painting Hobbyist 42.30% 36.46x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.03% 1.43x
Gymboree 0.01% 1.42x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is craftinghappiness.com.

Website Composition Index
craftinghappiness.com 1.09% 73.32x
crochetncreate.com 1.31% 66.87x
nedandmimi.com 1.41% 66.42x
mariasbluecrayon.com 1.31% 65.87x
crochetforyoublog.com 1.03% 65.60x
nanascraftyhome.com 1.26% 65.27x
daydreamintoreality.com 2.06% 65.02x
stitching-together.com 2.11% 64.81x
crochet365knittoo.com 2.77% 64.08x
windingroadcrochet.com 1.95% 63.93x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.51% 31.60x
Scrapbooking & Home Art Projects 6.01% 30.60x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.87% 30.38x
Home Decoration Content Readers 15.87% 24.99x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 23.36x
Sewing, Embroidery & Fabrics 4.52% 23.06x
Knitting & Crochet 7.24% 22.90x
Children's Learning Tools 4.14% 22.80x
Mommy Bloggers 10.51% 22.51x
Coupons & Family 6.91% 21.26x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female