Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 21.74% 31.26x
Homemade Gifts Crafters 29.77% 30.85x
Bargain Shopping Researchers 21.04% 30.05x
Home Goods Shoppers 27.72% 29.75x
Apartment Furniture Shoppers 24.58% 29.19x
Online Home Decor Shoppers 23.18% 28.74x
Trendy Shoe Shoppers 23.23% 28.70x
Patriotic Party Decoration Shoppers 30.69% 28.54x
Home Decor Shoppers 24.44% 28.35x
Sweet Tooths 28.81% 28.16x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.24% 1.30x
Mens Wearhouse 0.36% 1.21x
Dressbarn 0.03% 1.14x
White House Black Market 0.07% 1.10x
Coach 0.03% 1.10x
Johnston and Murphy 0.06% 1.09x
REI 0.01% 1.08x
Gymboree 0.01% 1.05x
Tommy Bahama 0.01% 1.04x
Charlotte Russe 0.01% 1.03x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is leons.ca.

Website Composition Index
leons.ca 1.36% 73.59x
mastermindtoys.com 2.38% 71.07x
thebrick.com 2.13% 70.87x
remax.ca 3.28% 64.04x
fabricville.com 1.08% 61.86x
lifelabs.com 1.16% 61.63x
bestbuy.ca 1.51% 60.97x
comfree.com 2.09% 59.06x
royallepage.ca 1.91% 58.96x
archambault.ca 1.31% 56.96x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.16% 40.32x
Toronto Tourism 1.19% 35.13x
Canadian Seniors Real Estate Research Cluster 2.94% 35.08x
Canada Shopping - Kitchenware 3.99% 34.69x
Canada Shopping - General Commerce 7.37% 33.96x
Canadian Real Estate Researcher Cluster 1.94% 31.20x
Canada Consumer Product Cluster 11.28% 27.16x
Canada Culture and Tourism 7.69% 26.95x
Canadian Construction & Renovation Research Cluster 0.68% 26.25x
Canadian Universities 3.22% 26.00x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female