Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 5.2 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 25.55% 16.70x
Apartment Furniture Shoppers 28.01% 16.60x
Involved Parents 29.39% 16.40x
Home Goods Shoppers 29.15% 16.36x
Trendy Shoe Shoppers 25.53% 16.15x
Patriotic Party Decoration Shoppers 30.46% 16.15x
Gluten-Free Recipe Researchers 27.11% 16.11x
Bargain Shopping Researchers 23.61% 16.04x
Online Home Decor Shoppers 25.44% 15.87x
Food Allergies Researchers 25.85% 15.76x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.28x
Talbots 0.02% 1.26x
The North Face 0.01% 1.26x
Jos A. Bank Clothiers 0.03% 1.21x
Ann Taylor 0.01% 1.12x
Chicos 0.03% 1.12x
Mens Wearhouse 0.04% 1.11x
LOFT 0.04% 1.10x
Forever 21 0.03% 1.09x
Urban Outfitters 0.02% 1.08x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is toysrus.ca.

Website Composition Index
toysrus.ca 1.29% 38.88x
tva.canoe.ca 1.10% 38.52x
additionelle.com 1.13% 36.24x
michaels.com 2.99% 33.65x
gianttiger.com 2.75% 32.93x
loveknitting.com 1.67% 32.33x
reitmans.com 4.24% 32.19x
lovecrochet.com 1.15% 32.17x
redheart.com 3.06% 31.41x
joann.com 4.27% 31.26x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.08% 28.52x
Canada Shopping - General Commerce 6.88% 24.34x
Canada Shopping - Kitchenware 3.19% 24.08x
Canadian Seniors Real Estate Research Cluster 1.65% 22.86x
Canadian Universities 2.78% 20.53x
Canadian Real Estate Researcher Cluster 2.27% 20.50x
Canadian Construction & Renovation Research Cluster 0.55% 19.74x
Decoration & Fabric 0.03% 19.22x
Arts & Crafts 0.79% 18.97x
Canada Consumer Product Cluster 12.18% 18.65x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female