Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 4.6 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.06% 22.55x
Home Goods Shoppers 31.18% 21.66x
Budget Grocery Shoppers 26.68% 21.48x
Apartment Furniture Shoppers 28.76% 21.15x
Involved Parents 30.80% 21.00x
Patriotic Party Decoration Shoppers 31.87% 20.93x
Homemade Gifts Crafters 31.10% 20.93x
Trendy Shoe Shoppers 26.44% 20.92x
Bargain Shopping Researchers 25.21% 20.86x
Online Home Decor Shoppers 27.62% 20.20x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.24% 1.37x
White House Black Market 0.31% 1.32x
Mens Wearhouse 0.39% 1.32x
Bonobos 0.07% 1.30x
Buckle 0.23% 1.25x
Johnston and Murphy 0.42% 1.16x
Dressbarn 0.03% 0.96x
Lane Bryant 0.03% 0.96x
Topshop 0.01% 0.94x
Tommy Bahama 0.02% 0.94x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is shopping-canada.com.

Website Composition Index
shopping-canada.com 1.19% 54.08x
mastermindtoys.com 1.00% 52.75x
remax.ca 1.33% 52.38x
tva.canoe.ca 1.66% 43.83x
michaels.com 4.44% 41.47x
toysrus.ca 2.18% 40.93x
joann.com 6.99% 39.78x
lovecrochet.com 1.84% 38.73x
loveknitting.com 2.68% 38.69x
canalvie.com 1.15% 38.26x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.09% 30.41x
Canada Shopping - General Commerce 5.94% 24.32x
Canada Shopping - Kitchenware 2.47% 23.84x
Canadian Seniors Real Estate Research Cluster 1.86% 23.14x
Decoration & Fabric 0.05% 21.21x
Canadian Real Estate Researcher Cluster 1.79% 21.01x
Canada Consumer Product Cluster 9.66% 19.97x
Arts & Crafts 0.98% 19.33x
Canadian Universities 2.60% 19.20x
Canadian Construction & Renovation Research Cluster 0.51% 18.79x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female