Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 4.5 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 31.06% 12.72x
Bargain Shopping Researchers 17.06% 11.98x
Gluten-Free Recipe Researchers 21.49% 11.85x
Food Allergies Researchers 21.13% 11.85x
Budget Grocery Shoppers 19.66% 11.76x
Sweet Tooths 24.50% 11.69x
Patriotic Party Decoration Shoppers 24.60% 11.64x
Online Home Decor Shoppers 16.77% 11.36x
Home Decor Shoppers 18.55% 11.34x
Quilting Enthusiasts 21.33% 11.26x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.16x
Ann Taylor 0.01% 1.14x
Express Outlets 0.00% 1.08x
Free People 0.01% 1.07x
Kate Spade 0.01% 1.06x
Express 0.02% 1.04x
Dressbarn 0.02% 1.01x
Chicos 0.03% 1.00x
Talbots 0.03% 1.00x
Madewell 0.01% 0.98x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is laura.ca.

Website Composition Index
laura.ca 0.09% 76.62x
shoplocal.com 0.22% 76.57x
bouclair.com 0.80% 75.55x
lasenza.ca 0.80% 74.30x
epicesdecru.com 0.10% 73.77x
sobeys.com 0.35% 73.68x
kitchenstuffplus.com 0.31% 73.03x
jesuisunemaman.com 0.12% 72.67x
allposters.ca 0.17% 72.60x
shop.ca 0.10% 72.28x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.30% 26.98x
Canadian Seniors Real Estate Research Cluster 6.01% 25.44x
Canada Shopping - General Commerce 12.63% 24.47x
Canada Shopping - Kitchenware 8.27% 24.40x
Toronto Tourism 2.48% 24.22x
Canadian Real Estate Researcher Cluster 3.48% 21.89x
Canada Business Cluster 3.76% 20.95x
Canada Culture and Tourism 12.32% 20.14x
Canadian Healthcare 6.91% 20.06x
Canadian Construction & Renovation Research Cluster 1.05% 20.05x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000