Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 1.4 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is DIY Upcycle Home Project Planners.

Interest Composition Index
DIY Upcycle Home Project Planners 28.96% 48.20x
Intimates Shoppers 24.00% 45.78x
Seasonal Recipe Blog Readers 25.47% 45.58x
Kids Crafts Researchers 33.87% 44.93x
Candy Shoppers 30.95% 44.72x
Toy Blogs Readers 27.42% 43.88x
Seasonal Lifestyle Blog Readers 27.11% 43.70x
Homeschooling Parents 26.97% 43.10x
Tech-Savvy Moms 34.37% 40.57x
Save More Money / Spend Less Money Resolution Intender 16.98% 40.31x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.03% 1.44x
Gymboree 0.01% 1.10x
Old Navy 0.01% 1.02x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is craftinghappiness.com.

Website Composition Index
craftinghappiness.com 1.11% 74.77x
nedandmimi.com 1.41% 68.03x
crochetncreate.com 1.31% 67.93x
mariasbluecrayon.com 1.30% 67.39x
crochetforyoublog.com 1.03% 67.23x
nanascraftyhome.com 1.25% 66.86x
daydreamintoreality.com 2.05% 66.39x
stitching-together.com 2.11% 66.16x
crochet365knittoo.com 2.76% 65.40x
windingroadcrochet.com 1.93% 65.39x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 5.78% 33.37x
Cakes & Sweets 0.48% 33.26x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.57% 32.58x
Parenting & Children's Activities 0.19% 28.20x
Home Decoration Content Readers 14.93% 26.76x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 24.35x
Knitting & Crochet 7.44% 23.95x
Mommy Bloggers 10.32% 23.94x
Children's Learning Tools 4.42% 23.58x
Sewing, Embroidery & Fabrics 4.38% 23.53x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female