Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 23.72% 15.08x
Budget Grocery Shoppers 25.14% 14.72x
Involved Parents 24.69% 14.36x
Food Allergies Researchers 24.37% 14.28x
Home Rug Shoppers 25.67% 14.01x
Home Goods Supercenter Shoppers 25.67% 14.01x
Trendy Shoe Shoppers 21.69% 13.95x
Retired Assisted Living Shoppers 23.09% 13.90x
Gluten-Free Recipe Researchers 23.64% 13.88x
Home Decor Shoppers 24.68% 13.88x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.58x
Chicos 0.01% 1.53x
Carhartt 0.12% 1.11x
Victoria's Secret 0.01% 1.08x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is reitmans.com.

Website Composition Index
reitmans.com 1.99% 42.16x
gianttiger.com 1.25% 42.09x
stokesstores.com 1.14% 39.85x
mmfoodmarket.com 1.77% 39.67x
rw-co.com 1.19% 39.01x
cioc.ca 1.61% 38.83x
scene.ca 2.21% 37.21x
simons.ca 1.50% 36.74x
sail.ca 1.18% 36.38x
necrocanada.com 1.05% 35.80x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 2.97% 26.87x
Canada Shopping - Kitchenware 2.12% 23.96x
Canadian Seniors Real Estate Research Cluster 0.61% 23.32x
Canadian Universities 1.56% 23.15x
Canadian Construction & Renovation Research Cluster 0.24% 22.61x
Canadian Real Estate Researcher Cluster 1.31% 21.39x
Arts & Crafts 0.39% 20.52x
Canadian Healthcare 2.89% 19.76x
Quebec Real Estate 0.94% 19.52x
Canada Job Seekers Cluster 0.61% 18.79x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female