Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 25.48% 18.26x
Budget Grocery Shoppers 25.18% 18.14x
Patriotic Party Decoration Shoppers 27.73% 17.95x
Involved Parents 28.05% 17.63x
Trendy Shoe Shoppers 24.48% 17.47x
Home Goods Shoppers 28.97% 17.38x
Online Home Decor Shoppers 23.61% 17.32x
Bargain Shopping Researchers 23.25% 17.22x
Gluten-Free Recipe Researchers 26.36% 17.17x
Food Allergies Researchers 24.90% 16.98x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.45x
Forever 21 0.02% 1.30x
Hollister 0.02% 1.23x
Chicos 0.02% 1.22x
Talbots 0.01% 1.17x
Gymboree 0.02% 1.17x
Coach 0.01% 1.16x
Lululemon 0.01% 1.15x
Urban Outfitters 0.01% 1.14x
Lane Bryant 0.02% 1.13x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is toysrus.ca.

Website Composition Index
toysrus.ca 1.27% 43.67x
tva.canoe.ca 1.08% 43.19x
additionelle.com 1.14% 40.58x
gianttiger.com 2.82% 39.18x
reitmans.com 4.31% 38.71x
penningtons.com 2.10% 37.54x
michaels.com 2.89% 36.80x
stokesstores.com 2.70% 35.81x
mmfoodmarket.com 3.60% 35.62x
loveknitting.com 1.65% 35.25x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.08% 31.32x
Canada Shopping - General Commerce 6.28% 28.59x
Canada Shopping - Kitchenware 3.16% 26.80x
Canadian Seniors Real Estate Research Cluster 1.52% 26.55x
Decoration & Fabric 0.03% 26.25x
Canadian Universities 2.71% 24.13x
Canadian Real Estate Researcher Cluster 2.16% 23.97x
Canadian Construction & Renovation Research Cluster 0.55% 23.69x
Arts & Crafts 0.76% 22.57x
Canada Consumer Product Cluster 12.19% 20.84x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female