Dstillery Audiences

CRAFTING ENTHUSIASTS

Audience Size: 4.3 Million Devices

Explore the Crafting Enthusiasts Audience

Below you'll find more information about the Crafting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Crafting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Crafting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Crafting Enthusiasts audience is Home Goods Shoppers.

Interest Composition Index
Home Goods Shoppers 26.19% 14.62x
Patriotic Party Decoration Shoppers 25.79% 14.49x
Homemade Gifts Crafters 29.05% 14.20x
Bargain Shopping Researchers 20.21% 13.91x
Gluten-Free Recipe Researchers 23.17% 13.85x
Food Allergies Researchers 23.30% 13.78x
Apartment Furniture Shoppers 20.95% 13.69x
Tea Drinkers 24.60% 13.69x
Budget Grocery Shoppers 22.09% 13.61x
Trendy Shoe Shoppers 21.73% 13.50x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Crafting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Crafting Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.04% 1.34x
Tommy Bahama 0.02% 1.25x
Belk 0.01% 1.22x
Charlotte Russe 0.01% 1.19x
Dressbarn 0.03% 1.17x
Jos A. Bank Clothiers 0.06% 1.14x
Lane Bryant 0.03% 1.13x
J. Crew 0.03% 1.10x
LL Bean 0.00% 1.07x
Abercrombie & Fitch 0.03% 1.06x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Location attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Crafting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Crafting Enthusiasts audience is leons.ca.

Website Composition Index
leons.ca 2.41% 80.51x
411.ca 1.41% 79.96x
thebrick.com 3.88% 76.93x
blood.ca 1.44% 73.97x
royallepage.ca 3.13% 72.65x
remax.ca 5.88% 72.52x
lifelabs.com 2.06% 70.38x
bclc.com 1.07% 69.22x
mastermindtoys.com 4.49% 66.99x
cineplex.com 1.30% 63.29x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Web attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Crafting Enthusiasts audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.25% 28.39x
Canadian Seniors Real Estate Research Cluster 4.72% 26.97x
Canada Shopping - General Commerce 10.57% 26.27x
Canada Shopping - Kitchenware 6.51% 26.27x
Toronto Tourism 1.91% 25.54x
Canadian Real Estate Researcher Cluster 2.82% 23.74x
Canada Culture and Tourism 10.65% 22.18x
Canadian Construction & Renovation Research Cluster 0.92% 20.99x
Canada Business Cluster 3.58% 20.70x
Canada Consumer Product Cluster 15.36% 20.52x
Composition Percentage: The overlap percentage between the Crafting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Crafting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Crafting Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female