Explore the Credit Card Researchers Audience
Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Credit Card Researchers audience.
INTERESTS
The Credit Card Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Card Researchers audience is Telecom Industry.
| Interest | Composition | Index |
| Telecom Industry | 43.53% | 29.31x |
| Personal Investment Researchers | 53.47% | 28.98x |
| Travel Industry | 42.37% | 25.89x |
| Travel Reward Points Enthusiasts | 46.42% | 25.79x |
| Men's Clothing Shoppers | 36.35% | 24.60x |
| Tax Policy Researchers | 47.20% | 24.55x |
| Tax Filers | 40.77% | 24.17x |
| Joint Pain Health Care Professionals | 42.99% | 23.95x |
| Mens Fitness Publication Readers | 29.36% | 22.72x |
| Cholesterol Researchers | 29.96% | 22.59x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.01% | 1.58x |
| Madewell | 0.02% | 1.49x |
| Lorna Jane | 0.00% | 1.39x |
| American Apparel | 0.03% | 1.38x |
| The North Face | 0.02% | 1.37x |
| Calvin Klein | 0.01% | 1.32x |
| Zara | 0.02% | 1.30x |
| Brooks Brothers | 0.03% | 1.25x |
| Armani | 0.02% | 1.24x |
| Zumiez | 0.02% | 1.18x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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WEBSITES
The Credit Card Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Card Researchers audience is thepointsguy.com.
| Website | Composition | Index |
| thepointsguy.com | 3.77% | 76.89x |
| readyforzero.com | 1.16% | 76.14x |
| wearaction.com | 0.20% | 69.62x |
| poetsandquants.com | 0.11% | 68.27x |
| find-mba.com | 0.16% | 66.70x |
| consumerismcommentary.com | 0.15% | 66.62x |
| rapidtax.com | 0.45% | 65.85x |
| timevalue.com | 0.41% | 65.35x |
| srr.com | 0.10% | 65.28x |
| money-zine.com | 0.47% | 64.86x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 14.49% | 18.78x |
| Smart Travel | 13.51% | 17.11x |
| Men's Dress Shirt Shopping | 2.94% | 15.42x |
| Job Interview Process | 4.55% | 14.78x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.40% | 14.31x |
| Washington D.C. Hotels | 0.06% | 14.28x |
| Bags & Luggage | 3.14% | 14.07x |
| Hometown Livability | 9.01% | 14.07x |
| Finance & Accounting Cluster | 57.25% | 13.76x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.71% | 13.71x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Card Researchers audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000
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