Explore the Credit Card Researchers Audience
Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Credit Card Researchers audience.
INTERESTS
The Credit Card Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Card Researchers audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 40.83% | 38.93x |
| Financial News Readers | 37.22% | 38.41x |
| Career Focused Individuals | 37.61% | 37.55x |
| Men's Clothing Shoppers | 38.22% | 36.90x |
| Cholesterol Researchers | 33.07% | 36.80x |
| Executive and C-Suite | 31.12% | 36.37x |
| Mens Fitness Publication Readers | 33.45% | 36.21x |
| Liberal News Readers | 34.96% | 35.85x |
| Tech News Enthusiasts | 37.62% | 35.81x |
| Personal Stock Portfolio Managers | 40.98% | 35.81x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.40x |
| J. Crew | 0.01% | 1.27x |
| Victoria's Secret | 0.03% | 1.20x |
| White House Black Market | 0.02% | 1.20x |
| Forever 21 | 0.01% | 1.16x |
| Jos A. Bank Clothiers | 0.01% | 1.09x |
| Dressbarn | 0.01% | 1.08x |
| American Eagle Outfitters | 0.02% | 1.06x |
| Banana Republic | 0.02% | 1.05x |
| LOFT | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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WEBSITES
The Credit Card Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Card Researchers audience is nerdwallet.com.
| Website | Composition | Index |
| nerdwallet.com | 11.74% | 43.25x |
| taxfoundation.org | 1.19% | 41.69x |
| citylab.com | 1.73% | 38.63x |
| moneytalksnews.com | 1.37% | 37.82x |
| fitsmallbusiness.com | 1.47% | 37.44x |
| androidpolice.com | 4.46% | 37.29x |
| money.com | 5.04% | 37.20x |
| legalzoom.com | 1.18% | 36.62x |
| fee.org | 1.05% | 36.37x |
| stackexchange.com | 1.14% | 35.97x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.18% | 29.91x |
| Men's Dress Shirt Shopping | 0.11% | 23.52x |
| Robotics | 0.10% | 23.39x |
| Business News & Information Readers | 0.57% | 20.91x |
| Weather Information | 0.17% | 20.64x |
| Finance & Accounting Cluster | 7.29% | 20.61x |
| Mobile Phone Networks | 0.23% | 20.31x |
| Personal Finance Researchers | 2.95% | 19.73x |
| Online Media Converters | 0.10% | 19.49x |
| Auto Tires & Parts Repair Researchers | 0.40% | 19.15x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Card Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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