Dstillery Audiences

CREDIT CARD RESEARCHERS

Audience Size: 1.3 Million Devices

Explore the Credit Card Researchers Audience

Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Credit Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Card Researchers audience is Retirement Financial Account Researchers.

Interest Composition Index
Retirement Financial Account Researchers 16.04% 62.50x
Retirees 28.25% 48.76x
Identity Theft Protection Researchers 28.66% 48.74x
Executive Travelers 7.95% 46.39x
Small Business Opportunity Researchers 12.17% 43.04x
Work Comes First Travelers 3.34% 41.94x
Mortgage Researchers 27.05% 41.80x
Personal Stock Portfolio Managers 31.68% 40.01x
Retired Government Employees 8.78% 37.53x
Family Adventures Travelers 4.33% 37.22x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.89x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Card Researchers audience is nichetraveler.com.

Website Composition Index
nichetraveler.com 1.15% 81.46x
uscreditcards101.com 1.07% 71.16x
twentydaily.com 1.35% 70.81x
richverse.com 2.71% 63.17x
zergnet.com 13.57% 60.92x
serendipitytimes.com 1.97% 57.57x
happinesstimes.com 3.14% 57.13x
petsdetective.com 2.72% 52.21x
unleashedfinance.com 4.83% 50.04x
wegottogo.com 2.19% 49.84x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Finance & Accounting Cluster.

Content Affinity Composition Index
Finance & Accounting Cluster 6.65% 37.99x
Personal Finance Researchers 0.65% 21.49x
Los Angeles Cluster 0.12% 18.76x
Personal Investment & Advisor Researchers 0.94% 18.57x
California Universities 0.19% 16.85x
Canada Tax and Finance Research Cluster 0.43% 15.00x
Southern California Tourism 0.17% 14.89x
Mortgages & Insurance 0.14% 14.77x
Canadian Real Estate Researcher Cluster 0.07% 14.59x
Perfume, Makeup & Cosmetics 0.24% 14.39x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Card Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male