Dstillery Audiences

CREDIT CARD RESEARCHERS

Audience Size: 3 Million Devices

Explore the Credit Card Researchers Audience

Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Credit Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Card Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 40.83% 38.93x
Financial News Readers 37.22% 38.41x
Career Focused Individuals 37.61% 37.55x
Men's Clothing Shoppers 38.22% 36.90x
Cholesterol Researchers 33.07% 36.80x
Executive and C-Suite 31.12% 36.37x
Mens Fitness Publication Readers 33.45% 36.21x
Liberal News Readers 34.96% 35.85x
Tech News Enthusiasts 37.62% 35.81x
Personal Stock Portfolio Managers 40.98% 35.81x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.40x
J. Crew 0.01% 1.27x
Victoria's Secret 0.03% 1.20x
White House Black Market 0.02% 1.20x
Forever 21 0.01% 1.16x
Jos A. Bank Clothiers 0.01% 1.09x
Dressbarn 0.01% 1.08x
American Eagle Outfitters 0.02% 1.06x
Banana Republic 0.02% 1.05x
LOFT 0.01% 1.02x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Card Researchers audience is nerdwallet.com.

Website Composition Index
nerdwallet.com 11.74% 43.25x
taxfoundation.org 1.19% 41.69x
citylab.com 1.73% 38.63x
moneytalksnews.com 1.37% 37.82x
fitsmallbusiness.com 1.47% 37.44x
androidpolice.com 4.46% 37.29x
money.com 5.04% 37.20x
legalzoom.com 1.18% 36.62x
fee.org 1.05% 36.37x
stackexchange.com 1.14% 35.97x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.18% 29.91x
Men's Dress Shirt Shopping 0.11% 23.52x
Robotics 0.10% 23.39x
Business News & Information Readers 0.57% 20.91x
Weather Information 0.17% 20.64x
Finance & Accounting Cluster 7.29% 20.61x
Mobile Phone Networks 0.23% 20.31x
Personal Finance Researchers 2.95% 19.73x
Online Media Converters 0.10% 19.49x
Auto Tires & Parts Repair Researchers 0.40% 19.15x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Card Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male