Dstillery Audiences

CREDIT CARD RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Credit Card Researchers Audience

Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Credit Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Card Researchers audience is Financial News Readers.

Interest Composition Index
Financial News Readers 38.92% 95.61x
Liberal News Readers 36.49% 92.67x
Mens Fitness Publication Readers 39.31% 92.39x
Cholesterol Researchers 38.50% 91.71x
Tech News Enthusiasts 41.59% 90.44x
Men's Clothing Shoppers 43.50% 89.21x
Eco-Conscious Consumers 39.16% 88.61x
Executive Travelers 49.82% 88.05x
Boston Trip Planners 36.76% 87.95x
Financial Business Intelligence Researchers 37.00% 87.73x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.97x
LOFT 0.02% 1.86x
Gap 0.01% 1.72x
American Eagle Outfitters 0.02% 1.63x
Express 0.02% 1.51x
Buckle 0.02% 1.49x
Maurices 0.02% 1.43x
Banana Republic 0.01% 1.41x
Gymboree 0.01% 1.40x
Chicos 0.01% 1.28x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Card Researchers audience is nerdwallet.com.

Website Composition Index
nerdwallet.com 21.33% 51.68x
taxfoundation.org 2.69% 46.67x
efinancialcareers.com 1.38% 46.41x
coindesk.com 1.87% 45.50x
moneymaven.io 1.10% 43.43x
newsbtc.com 1.11% 40.60x
androidpolice.com 8.68% 39.47x
angieslist.com 2.89% 38.53x
citylab.com 2.26% 37.88x
moneytalksnews.com 2.19% 37.82x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Finance & Accounting Cluster.

Content Affinity Composition Index
Finance & Accounting Cluster 13.47% 45.30x
Insurance Cluster 0.64% 38.57x
Smart Travel 3.57% 37.88x
Bird Watching 0.34% 35.19x
Mobile Phone Networks 0.64% 34.98x
Job Interview Process 0.32% 34.19x
Chef & Restaurant Resources 0.41% 33.93x
Institutional Investing 0.44% 33.20x
Car Keys, Locks & Remotes 1.49% 32.86x
Lawns & Pest Control 1.88% 32.79x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Card Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male