Explore the Credit Card Researchers Audience
Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Credit Card Researchers audience.
INTERESTS
The Credit Card Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Card Researchers audience is Retirees.
| Interest | Composition | Index |
| Retirees | 30.85% | 49.93x |
| Retirement Financial Account Researchers | 29.36% | 49.91x |
| Identity Theft Protection Researchers | 17.92% | 43.60x |
| Mortgage Researchers | 25.99% | 39.80x |
| Personal Stock Portfolio Managers | 27.90% | 38.92x |
| Retirement Planners | 29.53% | 38.71x |
| Federal Government Discount Researchers | 32.77% | 35.14x |
| Executive Travelers | 13.43% | 34.69x |
| Small Business Opportunity Researchers | 20.64% | 34.46x |
| Home Custom Bedroom Decorators | 4.12% | 32.76x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.03% | 1.55x |
| Talbots | 0.02% | 1.48x |
| White House Black Market | 0.02% | 1.26x |
| Zumiez | 0.03% | 1.21x |
| Lululemon | 0.01% | 1.15x |
| Chicos | 0.01% | 1.10x |
| Urban Outfitters | 0.02% | 1.07x |
| Buckle | 0.02% | 1.06x |
| Aeropostale | 0.01% | 1.01x |
| Gymboree | 0.02% | 1.00x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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WEBSITES
The Credit Card Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Card Researchers audience is nichetraveler.com.
| Website | Composition | Index |
| nichetraveler.com | 2.03% | 66.58x |
| twentydaily.com | 2.47% | 55.11x |
| zergnet.com | 17.14% | 54.19x |
| uscreditcardguide.com | 1.92% | 51.51x |
| ettoday.net | 1.63% | 45.46x |
| richverse.com | 4.36% | 44.59x |
| serendipitytimes.com | 4.08% | 43.95x |
| happinesstimes.com | 5.14% | 42.84x |
| 1point3acres.com | 2.69% | 42.31x |
| gnd.com | 3.49% | 42.09x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Finance & Accounting Cluster.
| Content Affinity | Composition | Index |
| Finance & Accounting Cluster | 11.81% | 33.78x |
| Personal Finance Researchers | 1.16% | 22.87x |
| Mining & Natural Resources | 0.10% | 21.72x |
| Personal Investment & Advisor Researchers | 1.49% | 17.42x |
| Celebrity Gossip | 0.27% | 14.79x |
| Southern California Tourism | 0.15% | 14.62x |
| Assorted Topics (Events, Tickets, Fitness) | 4.93% | 14.58x |
| California Universities | 0.19% | 14.57x |
| Los Angeles Cluster | 0.08% | 14.40x |
| Perfume, Makeup & Cosmetics | 0.25% | 14.40x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Card Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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