Dstillery Audiences

CREDIT CARD RESEARCHERS

Audience Size: 322.9 Thousand Devices

Explore the Credit Card Researchers Audience

Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 322.9 thousand unique devices whose actions qualify for the Credit Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Card Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 47.30% 32.47x
Personal Stock Portfolio Managers 42.49% 29.72x
Men's Clothing Shoppers 43.07% 29.19x
Career Focused Individuals 45.00% 29.16x
Financial News Readers 39.62% 28.95x
Cholesterol Researchers 40.30% 28.78x
Orlando Activities Researchers 43.13% 28.65x
Mens Fitness Publication Readers 40.36% 28.19x
Business Decision Makers 43.70% 27.85x
Tech News Enthusiasts 40.95% 27.73x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is Gap.

Location Composition Index
Gap 0.01% 1.57x
Journeys 0.02% 1.49x
LOFT 0.01% 1.44x
Dressbarn 0.01% 1.33x
Buckle 0.01% 1.29x
Victoria's Secret 0.02% 1.28x
Mens Wearhouse 0.02% 1.24x
Old Navy 0.02% 1.23x
Express 0.01% 1.17x
The Childrens Place 0.01% 1.12x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Card Researchers audience is creditcards.com.

Website Composition Index
creditcards.com 2.80% 41.96x
rothira.com 2.42% 39.83x
valuepenguin.com 2.95% 32.94x
cheapair.com 1.01% 31.42x
taxpolicycenter.org 1.28% 31.04x
esurance.com 1.70% 29.80x
thetaxadviser.com 1.37% 29.56x
nerdwallet.com 41.20% 29.32x
merchantmaverick.com 1.35% 28.86x
theinquirer.net 1.73% 28.69x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 5.89% 22.03x
Teaching Abroad 0.09% 21.38x
Finance & Accounting Cluster 23.51% 20.73x
Men's Dress Shirt Shopping 0.56% 19.33x
General Interest 0.09% 17.58x
Fashion & Cosmetics 0.04% 16.95x
Institutional Investing 0.84% 16.94x
Southern California Cluster 0.13% 16.87x
Smart Travel 5.64% 16.70x
Active Lifestyle Enthusiasts 0.04% 16.38x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Card Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male