Explore the Credit Card Researchers Audience
Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Credit Card Researchers audience.
INTERESTS
The Credit Card Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Card Researchers audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 51.15% | 36.43x |
| Orlando Activities Researchers | 44.43% | 33.90x |
| Personal Investment Researchers | 50.72% | 33.46x |
| Personal Stock Portfolio Managers | 46.37% | 33.35x |
| Men's Clothing Shoppers | 46.84% | 32.87x |
| Gift Card Researchers | 46.88% | 32.34x |
| Cholesterol Researchers | 40.80% | 31.73x |
| Home Custom Bedroom Decorators | 40.19% | 31.61x |
| Custom Home Lighting Shoppers | 40.19% | 31.61x |
| Financial News Readers | 41.16% | 31.53x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.51x |
| Jos A. Bank Clothiers | 0.02% | 1.38x |
| Banana Republic | 0.02% | 1.37x |
| Buckle | 0.02% | 1.30x |
| Express | 0.02% | 1.26x |
| Mens Wearhouse | 0.07% | 1.24x |
| Lane Bryant | 0.01% | 1.24x |
| Talbots | 0.01% | 1.21x |
| Chicos | 0.02% | 1.21x |
| Victoria's Secret | 0.03% | 1.19x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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WEBSITES
The Credit Card Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Card Researchers audience is creditcards.com.
| Website | Composition | Index |
| creditcards.com | 6.31% | 44.25x |
| rothira.com | 4.29% | 39.53x |
| quotewizard.com | 1.29% | 36.21x |
| whitecoatinvestor.com | 2.11% | 35.28x |
| valuepenguin.com | 6.24% | 33.97x |
| theidleman.com | 1.16% | 33.61x |
| uberestimate.com | 1.01% | 31.91x |
| credit.com | 6.76% | 31.46x |
| hrblock.com | 1.06% | 30.09x |
| petful.com | 1.20% | 29.88x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 7.65% | 25.20x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 21.71x |
| Men's Dress Shirt Shopping | 0.86% | 20.97x |
| Finance & Accounting Cluster | 34.36% | 20.14x |
| Environmentally Friendly Cars | 0.04% | 19.74x |
| Job Interview Process | 0.92% | 19.46x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.41% | 17.90x |
| Personal Investment & Advisor Researchers | 7.75% | 17.83x |
| Law School Research Cluster | 0.31% | 17.60x |
| Smart Travel | 7.60% | 17.17x |
Composition Percentage:
The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Card Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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