Dstillery Audiences

CREDIT CARD RESEARCHERS

Audience Size: 1.4 Million Devices

Explore the Credit Card Researchers Audience

Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Credit Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Card Researchers audience is Financial News Readers.

Interest Composition Index
Financial News Readers 24.93% 39.33x
Personal Stock Portfolio Managers 29.62% 37.51x
Executive Travelers 21.51% 37.25x
Financial Business Intelligence Researchers 26.40% 36.52x
Liberal News Readers 23.33% 36.30x
Mens Fitness Publication Readers 21.95% 35.88x
Boston Trip Planners 21.51% 35.66x
Cholesterol Researchers 16.44% 35.11x
Tech News Enthusiasts 29.62% 34.88x
Camera Review Readers 29.13% 34.82x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.44x
American Eagle Outfitters 0.01% 1.18x
Gymboree 0.01% 1.18x
Banana Republic 0.01% 1.16x
Express 0.02% 1.15x
Zumiez 0.01% 1.13x
Mens Wearhouse 0.02% 1.09x
LOFT 0.01% 1.05x
Victoria's Secret 0.02% 1.04x
Buckle 0.01% 1.04x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Card Researchers audience is dailygalaxy.com.

Website Composition Index
dailygalaxy.com 1.46% 33.66x
ccn.com 1.06% 32.31x
brokerage-review.com 1.05% 31.93x
mrmoneymustache.com 1.05% 30.92x
thescore.com 1.03% 29.80x
nerdwallet.com 1.06% 28.61x
cordcuttersnews.com 1.39% 26.99x
theconversation.com 1.65% 26.75x
seekingalpha.com 3.44% 26.32x
housingwire.com 1.50% 26.08x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Finance & Accounting Cluster.

Content Affinity Composition Index
Finance & Accounting Cluster 5.76% 18.66x
Crossfit & Obstacle Race Enthusiasts 0.06% 17.55x
Personal Finance Researchers 1.27% 17.00x
Arthritis & Bones 0.10% 16.04x
Assorted Topics (Television, Origami, Men's Health) 0.70% 15.93x
Personal Investment & Advisor Researchers 2.13% 15.56x
Healthy Eating Researchers 0.07% 14.73x
Australia & New Zealand Media 1.12% 14.26x
Furniture Shopping 0.12% 14.21x
Public Policy Media 1.01% 13.64x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Card Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male