Dstillery Audiences

CREDIT CARD RESEARCHERS

Audience Size: 2 Million Devices

Explore the Credit Card Researchers Audience

Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Credit Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Card Researchers audience is Financial News Readers.

Interest Composition Index
Financial News Readers 39.64% 41.16x
Executive Travelers 41.80% 41.14x
Career Focused Individuals 37.60% 39.87x
Men's Clothing Shoppers 39.58% 39.81x
Cholesterol Researchers 34.39% 39.34x
Mens Fitness Publication Readers 36.75% 38.91x
Executive and C-Suite 33.58% 38.62x
Tech News Enthusiasts 39.60% 38.45x
Liberal News Readers 37.50% 38.10x
Financial Business Intelligence Researchers 37.60% 37.94x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.93x
Carhartt 0.04% 0.89x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Card Researchers audience is nerdwallet.com.

Website Composition Index
nerdwallet.com 13.77% 51.90x
taxfoundation.org 1.60% 47.35x
coindesk.com 1.30% 43.80x
androidpolice.com 5.96% 41.35x
citylab.com 1.51% 39.07x
fee.org 1.35% 38.83x
moneytalksnews.com 1.42% 38.55x
angieslist.com 1.48% 37.95x
fitsmallbusiness.com 1.76% 37.88x
stackexchange.com 1.22% 37.78x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.27% 29.04x
Finance & Accounting Cluster 8.45% 23.42x
Weather Information 0.28% 22.99x
Moving & Storage 0.59% 22.22x
Marijuana 0.09% 21.98x
Robotics 0.15% 21.94x
Smart Travel 2.37% 21.52x
Personal Finance Researchers 3.10% 20.25x
Men's Dress Shirt Shopping 0.13% 19.89x
Social & Demographic Trends 0.06% 19.69x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Card Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male