Dstillery Audiences

CREDIT CARD RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Credit Card Researchers Audience

Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Credit Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Card Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 47.13% 37.41x
Personal Stock Portfolio Managers 43.20% 33.70x
Men's Clothing Shoppers 44.20% 33.45x
Orlando Activities Researchers 44.12% 33.30x
Personal Investment Researchers 46.88% 32.76x
Career Focused Individuals 45.06% 32.61x
Cholesterol Researchers 39.37% 32.27x
Financial News Readers 39.84% 31.95x
Gift Card Researchers 44.15% 31.59x
Business Decision Makers 43.05% 31.59x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.76x
Dressbarn 0.01% 1.42x
Old Navy 0.02% 1.35x
Victoria's Secret 0.01% 1.35x
Maurices 0.02% 1.25x
Mens Wearhouse 0.01% 1.10x
Carhartt 0.16% 1.08x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Card Researchers audience is creditcards.com.

Website Composition Index
creditcards.com 4.24% 47.26x
rothira.com 3.16% 43.83x
valuepenguin.com 4.32% 36.46x
cheapair.com 1.19% 32.93x
investmentnews.com 3.79% 32.74x
taxpolicycenter.org 1.56% 32.33x
esurance.com 2.23% 31.62x
thetaxadviser.com 1.71% 31.10x
gurufocus.com 1.03% 31.04x
whitecoatinvestor.com 1.94% 30.22x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 6.41% 24.98x
Finance & Accounting Cluster 28.46% 22.45x
Job Interview Process 0.70% 21.57x
Men's Dress Shirt Shopping 0.64% 20.87x
Teaching Abroad 0.11% 19.48x
Southern California Cluster 0.18% 18.49x
Smart Travel 6.35% 18.26x
Institutional Investing 0.98% 18.22x
Insurance Cluster 1.51% 17.61x
Personal Investment & Advisor Researchers 7.11% 17.36x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Card Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male