Dstillery Audiences

CREDIT CARD RESEARCHERS

Audience Size: 1.8 Million Devices

Explore the Credit Card Researchers Audience

Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Credit Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Card Researchers audience is Financial News Readers.

Interest Composition Index
Financial News Readers 33.67% 40.65x
Executive Travelers 32.54% 39.78x
Personal Stock Portfolio Managers 36.28% 38.76x
Cholesterol Researchers 27.47% 38.25x
Career Focused Individuals 29.47% 37.82x
Mens Fitness Publication Readers 30.30% 37.64x
Financial Business Intelligence Researchers 34.15% 37.61x
Liberal News Readers 32.47% 37.41x
Boston Trip Planners 30.90% 37.14x
Tech News Enthusiasts 35.11% 37.01x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 2.23x
H&M 0.01% 1.64x
Hollister 0.01% 1.62x
Zumiez 0.02% 1.42x
Jos A. Bank Clothiers 0.01% 1.36x
Chicos 0.02% 1.35x
Gap 0.01% 1.20x
American Eagle Outfitters 0.02% 1.17x
Dressbarn 0.01% 1.16x
Mens Wearhouse 0.02% 1.11x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Card Researchers audience is nerdwallet.com.

Website Composition Index
nerdwallet.com 1.87% 40.84x
ccn.com 5.65% 39.06x
investmentnews.com 1.27% 36.13x
mrmoneymustache.com 1.49% 34.81x
dailygalaxy.com 2.77% 33.48x
housingwire.com 3.29% 31.52x
credit.com 1.01% 31.43x
asiatimes.com 1.82% 31.03x
cordcuttersnews.com 4.20% 30.69x
alternativenation.net 3.33% 30.50x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Finance & Accounting Cluster.

Content Affinity Composition Index
Finance & Accounting Cluster 5.36% 19.93x
Moving & Storage 0.12% 19.24x
Personal Finance Researchers 2.07% 18.13x
Business News & Information Readers 0.10% 17.83x
Mobile Industry Information 0.30% 16.93x
Personal Investment & Advisor Researchers 3.71% 16.31x
Mobile Phone Networks 0.06% 16.04x
Crossfit & Obstacle Race Enthusiasts 0.14% 15.30x
Pharmacy 0.13% 15.07x
Auto Tires & Parts Repair Researchers 0.13% 14.52x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Card Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male