Dstillery Audiences

CREDIT CARD RESEARCHERS

Audience Size: 1.1 Million Devices

Explore the Credit Card Researchers Audience

Below you'll find more information about the Credit Card Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Credit Card Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Card Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Card Researchers audience is Retirees.

Interest Composition Index
Retirees 30.85% 49.93x
Retirement Financial Account Researchers 29.36% 49.91x
Identity Theft Protection Researchers 17.92% 43.60x
Mortgage Researchers 25.99% 39.80x
Personal Stock Portfolio Managers 27.90% 38.92x
Retirement Planners 29.53% 38.71x
Federal Government Discount Researchers 32.77% 35.14x
Executive Travelers 13.43% 34.69x
Small Business Opportunity Researchers 20.64% 34.46x
Home Custom Bedroom Decorators 4.12% 32.76x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Interest attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Card Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Card Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.55x
Talbots 0.02% 1.48x
White House Black Market 0.02% 1.26x
Zumiez 0.03% 1.21x
Lululemon 0.01% 1.15x
Chicos 0.01% 1.10x
Urban Outfitters 0.02% 1.07x
Buckle 0.02% 1.06x
Aeropostale 0.01% 1.01x
Gymboree 0.02% 1.00x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Location attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Card Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Card Researchers audience is nichetraveler.com.

Website Composition Index
nichetraveler.com 2.03% 66.58x
twentydaily.com 2.47% 55.11x
zergnet.com 17.14% 54.19x
uscreditcardguide.com 1.92% 51.51x
ettoday.net 1.63% 45.46x
richverse.com 4.36% 44.59x
serendipitytimes.com 4.08% 43.95x
happinesstimes.com 5.14% 42.84x
1point3acres.com 2.69% 42.31x
gnd.com 3.49% 42.09x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Web attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Card Researchers audience is Finance & Accounting Cluster.

Content Affinity Composition Index
Finance & Accounting Cluster 11.81% 33.78x
Personal Finance Researchers 1.16% 22.87x
Mining & Natural Resources 0.10% 21.72x
Personal Investment & Advisor Researchers 1.49% 17.42x
Celebrity Gossip 0.27% 14.79x
Southern California Tourism 0.15% 14.62x
Assorted Topics (Events, Tickets, Fitness) 4.93% 14.58x
California Universities 0.19% 14.57x
Los Angeles Cluster 0.08% 14.40x
Perfume, Makeup & Cosmetics 0.25% 14.40x
Composition Percentage: The overlap percentage between the Credit Card Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Card Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Card Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male