Dstillery Audiences

CREDIT CARDS REWARDS RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Credit Cards Rewards Researchers Audience

Below you'll find more information about the Credit Cards Rewards Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Credit Cards Rewards Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Cards Rewards Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Cards Rewards Researchers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 22.32% 14.49x
Work Comes First Travelers 20.60% 14.19x
Last Minute Travelers 23.61% 13.96x
Discount Flight Searchers 20.72% 13.93x
Sale Seekers 19.82% 13.90x
Family Adventures Travelers 19.98% 13.67x
Flight and Hotel Shoppers 21.13% 13.55x
Executive Travelers 18.97% 13.51x
Generic Prescription Drug Shoppers 19.23% 13.32x
Credit Score Researchers 20.87% 12.91x
Composition Percentage: The overlap percentage between the Credit Cards Rewards Researchers audience and the Interest attribute.
Index: A comparison of the Credit Cards Rewards Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Cards Rewards Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Cards Rewards Researchers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.44x
Michael Kors 0.01% 1.44x
LOFT 0.02% 1.31x
Forever 21 0.01% 1.23x
Victoria's Secret 0.03% 1.20x
Jos A. Bank Clothiers 0.01% 1.18x
Mens Wearhouse 0.06% 1.18x
Banana Republic 0.01% 1.13x
Express 0.02% 1.11x
H&M 0.01% 1.11x
Composition Percentage: The overlap percentage between the Credit Cards Rewards Researchers audience and the Location attribute.
Index: A comparison of the Credit Cards Rewards Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Cards Rewards Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Cards Rewards Researchers audience is waterskimag.com.

Website Composition Index
waterskimag.com 1.12% 46.65x
sportrider.com 1.39% 45.93x
superstreetbike.com 1.29% 42.45x
godsavethepoints.com 6.74% 41.32x
streetchopperweb.com 1.26% 39.21x
pointswithacrew.com 1.43% 31.81x
comparecards.com 1.17% 30.95x
capitalone.com 2.13% 27.22x
alaskaair.com 3.29% 26.83x
onthebright.com 2.01% 25.72x
Composition Percentage: The overlap percentage between the Credit Cards Rewards Researchers audience and the Web attribute.
Index: A comparison of the Credit Cards Rewards Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Cards Rewards Researchers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.16% 24.88x
Visa & Immigration 0.73% 14.13x
Smart Travel 5.52% 12.47x
Discount Shopping 0.49% 11.90x
European Museums, Restaurants & Events 1.26% 10.69x
Meeting Planning & Hotels 0.37% 10.03x
Scuba Diving 0.10% 9.99x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 9.73x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 4.62% 9.31x
London Tourism 0.06% 9.11x
Composition Percentage: The overlap percentage between the Credit Cards Rewards Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Cards Rewards Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Cards Rewards Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male