Explore the Credit Cards Rewards Researchers Audience
Below you'll find more information about the Credit Cards Rewards Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Credit Cards Rewards Researchers audience.
INTERESTS
The Credit Cards Rewards Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Cards Rewards Researchers audience is Travel Reward Points Enthusiasts.
| Interest | Composition | Index |
| Travel Reward Points Enthusiasts | 22.32% | 14.49x |
| Work Comes First Travelers | 20.60% | 14.19x |
| Last Minute Travelers | 23.61% | 13.96x |
| Discount Flight Searchers | 20.72% | 13.93x |
| Sale Seekers | 19.82% | 13.90x |
| Family Adventures Travelers | 19.98% | 13.67x |
| Flight and Hotel Shoppers | 21.13% | 13.55x |
| Executive Travelers | 18.97% | 13.51x |
| Generic Prescription Drug Shoppers | 19.23% | 13.32x |
| Credit Score Researchers | 20.87% | 12.91x |
Composition Percentage:
The overlap percentage between the Credit Cards Rewards Researchers audience and the Interest attribute.
Index: A comparison of the Credit Cards Rewards Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Cards Rewards Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Cards Rewards Researchers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.44x |
| Michael Kors | 0.01% | 1.44x |
| LOFT | 0.02% | 1.31x |
| Forever 21 | 0.01% | 1.23x |
| Victoria's Secret | 0.03% | 1.20x |
| Jos A. Bank Clothiers | 0.01% | 1.18x |
| Mens Wearhouse | 0.06% | 1.18x |
| Banana Republic | 0.01% | 1.13x |
| Express | 0.02% | 1.11x |
| H&M | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Credit Cards Rewards Researchers audience and the Location attribute.
Index: A comparison of the Credit Cards Rewards Researchers audience to the internet population.
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WEBSITES
The Credit Cards Rewards Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Cards Rewards Researchers audience is waterskimag.com.
| Website | Composition | Index |
| waterskimag.com | 1.12% | 46.65x |
| sportrider.com | 1.39% | 45.93x |
| superstreetbike.com | 1.29% | 42.45x |
| godsavethepoints.com | 6.74% | 41.32x |
| streetchopperweb.com | 1.26% | 39.21x |
| pointswithacrew.com | 1.43% | 31.81x |
| comparecards.com | 1.17% | 30.95x |
| capitalone.com | 2.13% | 27.22x |
| alaskaair.com | 3.29% | 26.83x |
| onthebright.com | 2.01% | 25.72x |
Composition Percentage:
The overlap percentage between the Credit Cards Rewards Researchers audience and the Web attribute.
Index: A comparison of the Credit Cards Rewards Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Cards Rewards Researchers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.16% | 24.88x |
| Visa & Immigration | 0.73% | 14.13x |
| Smart Travel | 5.52% | 12.47x |
| Discount Shopping | 0.49% | 11.90x |
| European Museums, Restaurants & Events | 1.26% | 10.69x |
| Meeting Planning & Hotels | 0.37% | 10.03x |
| Scuba Diving | 0.10% | 9.99x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.04% | 9.73x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 4.62% | 9.31x |
| London Tourism | 0.06% | 9.11x |
Composition Percentage:
The overlap percentage between the Credit Cards Rewards Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Cards Rewards Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Cards Rewards Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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