Dstillery Audiences

CREDIT CARDS REWARDS RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Credit Cards Rewards Researchers Audience

Below you'll find more information about the Credit Cards Rewards Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Credit Cards Rewards Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Cards Rewards Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Cards Rewards Researchers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 18.94% 13.01x
Work Comes First Travelers 19.13% 13.00x
Discount Flight Searchers 19.38% 12.96x
Last Minute Travelers 21.39% 12.86x
Sale Seekers 16.57% 12.68x
Family Adventures Travelers 18.92% 12.64x
Flight and Hotel Shoppers 20.59% 12.53x
Generic Prescription Drug Shoppers 17.34% 12.35x
Executive Travelers 16.66% 12.17x
Credit Score Researchers 20.34% 12.13x
Composition Percentage: The overlap percentage between the Credit Cards Rewards Researchers audience and the Interest attribute.
Index: A comparison of the Credit Cards Rewards Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Cards Rewards Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Cards Rewards Researchers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.23x
Old Navy 0.01% 1.19x
Mens Wearhouse 0.01% 1.08x
Carhartt 0.13% 0.97x
Maurices 0.01% 0.90x
Composition Percentage: The overlap percentage between the Credit Cards Rewards Researchers audience and the Location attribute.
Index: A comparison of the Credit Cards Rewards Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Cards Rewards Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Cards Rewards Researchers audience is godsavethepoints.com.

Website Composition Index
godsavethepoints.com 6.63% 40.50x
pointswithacrew.com 1.18% 31.82x
onthebright.com 1.42% 28.27x
capitalone.com 1.50% 28.06x
360daily.com 2.60% 27.71x
alaskaair.com 1.88% 27.33x
baseballessential.com 1.61% 25.96x
lifed.com 1.16% 24.00x
shewon.net 1.26% 22.87x
creditcards.com 2.25% 22.47x
Composition Percentage: The overlap percentage between the Credit Cards Rewards Researchers audience and the Web attribute.
Index: A comparison of the Credit Cards Rewards Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Cards Rewards Researchers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.13% 20.03x
Rural Living 0.02% 12.64x
Visa & Immigration 0.53% 12.48x
Smart Travel 4.19% 12.13x
Environmentally Friendly Cars 0.02% 11.98x
Discount Shopping 0.28% 10.46x
Scuba Diving 0.07% 10.20x
Survey Websites 0.02% 9.10x
Meeting Planning & Hotels 0.24% 8.98x
European Museums, Restaurants & Events 0.75% 8.97x
Composition Percentage: The overlap percentage between the Credit Cards Rewards Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Cards Rewards Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Cards Rewards Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male