Explore the Credit Score Researchers Audience
Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Credit Score Researchers audience.
INTERESTS
The Credit Score Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Score Researchers audience is Home Buyers.
| Interest | Composition | Index |
| Home Buyers | 31.88% | 28.39x |
| Credit Union Researchers | 35.67% | 24.43x |
| Moving Services Shoppers | 37.35% | 23.63x |
| Business Filing Researchers | 31.41% | 23.28x |
| Retired Health Insurance Researchers | 25.89% | 22.15x |
| Realtors & Real Estate Researchers | 22.70% | 22.01x |
| Flight and Hotel Shoppers | 28.91% | 21.97x |
| Mortgage Researchers | 34.74% | 21.90x |
| Self Storage Shoppers | 33.82% | 21.88x |
| Family Adventures Travelers | 22.18% | 21.75x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.36x |
| Aeropostale | 0.02% | 1.28x |
| Forever 21 | 0.01% | 1.25x |
| H&M | 0.01% | 1.21x |
| J. Crew | 0.01% | 1.20x |
| Mens Wearhouse | 0.03% | 1.18x |
| Banana Republic | 0.02% | 1.16x |
| Gymboree | 0.02% | 1.15x |
| Zumiez | 0.02% | 1.14x |
| Chicos | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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WEBSITES
The Credit Score Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Score Researchers audience is credit.com.
| Website | Composition | Index |
| credit.com | 2.33% | 48.13x |
| nerdwallet.com | 3.73% | 34.63x |
| hotwire.com | 2.67% | 32.42x |
| hilton.com | 2.16% | 26.31x |
| findlaw.com | 1.25% | 23.53x |
| pymnts.com | 1.05% | 23.41x |
| officedepot.com | 2.88% | 22.28x |
| careerbuilder.com | 1.44% | 22.28x |
| weathertech.com | 1.14% | 22.06x |
| hotels.com | 9.78% | 21.91x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.09% | 19.86x |
| Auctions & Repossessions | 0.05% | 17.05x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.15% | 16.91x |
| Professional Audio Visual | 0.04% | 16.89x |
| Pre-Built Home Researchers | 0.09% | 16.40x |
| Credit Unions & Consumer Protection | 0.07% | 15.35x |
| Car Keys, Locks & Remotes | 0.21% | 15.31x |
| Addiction & Recovery Reference | 0.03% | 15.13x |
| Insurance Cluster | 0.08% | 14.87x |
| Party Suppliers | 0.11% | 14.68x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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