Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 49.04% 40.16x
Tax Filers 48.63% 39.80x
Mortgage Researchers 53.54% 38.64x
Credit Union Researchers 48.77% 36.86x
Moving Services Shoppers 50.90% 35.75x
Retired Health Insurance Researchers 36.94% 35.64x
Home Buyers 42.43% 35.57x
Realtors & Real Estate Researchers 40.55% 35.12x
Tax Policy Researchers 45.78% 35.04x
First Aid Researchers 43.41% 34.14x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.44% 1.59x
Bonobos 0.10% 1.40x
Mens Wearhouse 0.59% 1.30x
White House Black Market 0.35% 1.27x
Supreme 0.01% 1.23x
Johnston and Murphy 0.40% 1.23x
Urban Outfitters 0.06% 1.17x
REI 0.02% 1.16x
Buckle 0.25% 1.15x
Armani 0.03% 1.08x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is equifax.com.

Website Composition Index
equifax.com 1.40% 37.74x
newhomesource.com 1.06% 37.08x
credit.com 13.65% 35.08x
bbb.org 4.91% 34.56x
hhgregg.com 1.00% 34.18x
livecareer.com 1.55% 33.96x
starwoodhotels.com 1.36% 33.59x
seaworldparks.com 1.26% 33.25x
nissanusa.com 1.29% 33.14x
lexisnexis.com 1.03% 32.65x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 23.66x
ISPs & Local Services 0.09% 19.70x
Low Budget Shoppers 2.30% 19.24x
Credit Unions & Consumer Protection 0.68% 19.19x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 19.10x
Home Improvement Contractor 1.94% 18.95x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.58% 17.62x
South Carolina Travel 0.34% 17.14x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.43% 17.01x
Job Interview Process 2.75% 16.90x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male