Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Home Buyers.

Interest Composition Index
Home Buyers 26.12% 29.76x
Credit Union Researchers 32.25% 24.47x
Moving Services Shoppers 35.27% 24.44x
Business Filing Researchers 26.51% 22.42x
Self Storage Shoppers 30.43% 22.31x
Realtors & Real Estate Researchers 16.26% 22.03x
In-Market Car Shoppers 29.71% 21.43x
Retired Health Insurance Researchers 19.88% 21.33x
Mortgage Researchers 32.69% 20.92x
Auto Insurance Shoppers 17.57% 20.52x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.28x
Eddie Bauer 0.01% 1.19x
Lululemon 0.01% 1.18x
Banana Republic 0.02% 1.16x
Forever 21 0.02% 1.13x
J. Crew 0.01% 1.12x
H&M 0.01% 1.11x
Gap 0.02% 1.11x
Dressbarn 0.02% 1.08x
White House Black Market 0.03% 1.05x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is credit.com.

Website Composition Index
credit.com 1.25% 51.89x
hotels.com 3.67% 21.55x
housingwire.com 1.61% 17.75x
seekingalpha.com 4.21% 17.74x
homes.com 7.66% 17.72x
smarter.com 1.02% 16.72x
realtytrac.com 9.22% 16.72x
pwctrader.com 1.02% 16.54x
cvs.com 1.82% 16.51x
auto.com 3.24% 16.48x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 17.53x
Credit Unions & Consumer Protection 0.04% 14.93x
Mid-Atlantic Beaches 0.03% 14.46x
Mortgages & Insurance 0.46% 13.83x
Law School 1.02% 13.29x
Auto Body Upkeep & Repair Researchers 0.12% 12.34x
Car Shopping 12.97% 12.01x
Corporate Employment Pages 0.34% 11.73x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.09% 11.52x
Auto Tires & Parts Repair Researchers 0.07% 11.51x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male