Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 1.9 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Home Buyers.

Interest Composition Index
Home Buyers 19.11% 30.54x
Realtors & Real Estate Researchers 8.68% 21.88x
Online Auto Shoppers 24.96% 20.66x
Self Storage Shoppers 26.16% 20.40x
Moving Services Shoppers 12.84% 20.38x
Job Seekers 7.55% 20.36x
In-Market Car Shoppers 27.36% 20.33x
Retired Wealthy Assisted Living Researchers 20.36% 20.06x
Mortgage Researchers 13.05% 19.99x
Auto Insurance Shoppers 12.15% 19.58x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.38x
Urban Outfitters 0.02% 1.11x
LOFT 0.01% 1.05x
H&M 0.01% 1.02x
Aeropostale 0.01% 1.00x
White House Black Market 0.01% 1.00x
Journeys 0.02% 1.00x
Chicos 0.01% 0.97x
Gymboree 0.02% 0.96x
Buckle 0.01% 0.90x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is auto.com.

Website Composition Index
auto.com 1.41% 21.74x
homes.com 1.93% 21.26x
iseecars.com 3.25% 19.44x
nadaguides.com 10.51% 19.31x
edmunds.com 8.38% 18.86x
realtytrac.com 4.25% 18.03x
autobytel.com 1.32% 17.77x
apartmentratings.com 6.58% 17.10x
jdpower.com 3.18% 17.05x
apartmentguide.com 9.07% 16.92x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Mortgages & Insurance.

Content Affinity Composition Index
Mortgages & Insurance 0.33% 15.19x
Car Shopping 6.11% 13.65x
South Carolina Travel 0.06% 13.55x
Law School 0.50% 11.62x
Spam Call Number Searchers 0.18% 10.15x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.13% 9.85x
Apartment Hunting 6.29% 9.79x
Personal Finance Researchers 0.47% 9.21x
Central & South American News 0.53% 8.92x
Discount Travel 5.60% 8.92x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male