Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 6.8 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Tax Filers.

Interest Composition Index
Tax Filers 32.08% 19.41x
Auto Insurance Shoppers 33.65% 19.29x
Mortgage Researchers 36.27% 18.86x
Moving Services Shoppers 36.57% 18.03x
Home Buyers 28.78% 17.70x
Tax Policy Researchers 32.53% 17.65x
Realtors & Real Estate Researchers 26.88% 17.55x
Retired Health Insurance Researchers 25.19% 17.33x
First Aid Researchers 29.71% 17.22x
Mailing & Shipping Shoppers 30.44% 17.15x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.49x
Saint Laurent Paris 0.01% 1.45x
LL Bean 0.01% 1.39x
Hugo Boss 0.02% 1.36x
Zara 0.04% 1.34x
Ann Taylor 0.03% 1.33x
Chicos 0.06% 1.33x
Madewell 0.02% 1.32x
Armani 0.03% 1.32x
Express Outlets 0.00% 1.30x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is equifax.com.

Website Composition Index
equifax.com 1.21% 41.29x
newhomesource.com 1.16% 40.49x
bbb.org 5.59% 39.50x
livecareer.com 1.87% 39.15x
thepointsguy.com 1.14% 38.71x
hhgregg.com 1.13% 38.18x
seaworldparks.com 1.51% 36.44x
gnc.com 1.49% 36.37x
nissanusa.com 1.43% 36.14x
ediblearrangements.com 1.11% 35.55x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 12.98x
ISPs & Local Services 0.10% 11.92x
Credit Unions & Consumer Protection 0.55% 11.75x
Home Improvement Contractor 1.97% 11.70x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 11.24x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.44% 11.21x
Job Interview Process 2.53% 11.08x
South Carolina Travel 0.37% 10.99x
Low Budget Shoppers 2.40% 10.95x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.51% 10.76x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female