Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 4.3 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 46.78% 40.11x
Tax Filers 47.54% 38.97x
Mortgage Researchers 54.38% 38.55x
Credit Union Researchers 49.55% 37.59x
Home Buyers 44.42% 37.35x
Moving Services Shoppers 51.39% 36.09x
Retired Health Insurance Researchers 41.31% 35.96x
Realtors & Real Estate Researchers 40.66% 35.86x
First Aid Researchers 43.26% 35.32x
Tax Policy Researchers 44.57% 34.35x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 1.43x
The North Face 0.01% 1.37x
REI 0.01% 1.35x
Brooks Brothers 0.02% 1.27x
Jos A. Bank Clothiers 0.03% 1.24x
Zara 0.02% 1.23x
Michael Kors 0.03% 1.19x
Gap 0.06% 1.17x
Dressbarn 0.02% 1.16x
Hugo Boss 0.02% 1.15x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is credit.com.

Website Composition Index
credit.com 8.81% 45.38x
irs.com 2.49% 41.31x
bbb.org 2.34% 40.69x
americanbar.org 1.17% 38.01x
enterprise.com 3.71% 37.79x
findthecompany.com 1.52% 37.32x
ripoffreport.com 2.89% 37.01x
hyatt.com 3.49% 36.83x
calculator.net 1.71% 36.14x
toysrus.com 3.18% 35.29x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.05% 24.02x
Home Improvement Contractor 1.02% 21.44x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 21.02x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 19.62x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.33% 19.37x
Assorted Topics (Cooking, Games, Viral Media) 0.11% 18.50x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.21% 18.09x
Credit Unions & Consumer Protection 0.53% 17.86x
Low Budget Shoppers 1.33% 17.84x
Discount Shopping 2.38% 17.68x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male