Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Home Buyers.

Interest Composition Index
Home Buyers 31.88% 28.39x
Credit Union Researchers 35.67% 24.43x
Moving Services Shoppers 37.35% 23.63x
Business Filing Researchers 31.41% 23.28x
Retired Health Insurance Researchers 25.89% 22.15x
Realtors & Real Estate Researchers 22.70% 22.01x
Flight and Hotel Shoppers 28.91% 21.97x
Mortgage Researchers 34.74% 21.90x
Self Storage Shoppers 33.82% 21.88x
Family Adventures Travelers 22.18% 21.75x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.36x
Aeropostale 0.02% 1.28x
Forever 21 0.01% 1.25x
H&M 0.01% 1.21x
J. Crew 0.01% 1.20x
Mens Wearhouse 0.03% 1.18x
Banana Republic 0.02% 1.16x
Gymboree 0.02% 1.15x
Zumiez 0.02% 1.14x
Chicos 0.02% 1.11x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is credit.com.

Website Composition Index
credit.com 2.33% 48.13x
nerdwallet.com 3.73% 34.63x
hotwire.com 2.67% 32.42x
hilton.com 2.16% 26.31x
findlaw.com 1.25% 23.53x
pymnts.com 1.05% 23.41x
officedepot.com 2.88% 22.28x
careerbuilder.com 1.44% 22.28x
weathertech.com 1.14% 22.06x
hotels.com 9.78% 21.91x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.09% 19.86x
Auctions & Repossessions 0.05% 17.05x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.15% 16.91x
Professional Audio Visual 0.04% 16.89x
Pre-Built Home Researchers 0.09% 16.40x
Credit Unions & Consumer Protection 0.07% 15.35x
Car Keys, Locks & Remotes 0.21% 15.31x
Addiction & Recovery Reference 0.03% 15.13x
Insurance Cluster 0.08% 14.87x
Party Suppliers 0.11% 14.68x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male