Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 3 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Home Buyers.

Interest Composition Index
Home Buyers 34.56% 28.57x
Credit Union Researchers 38.17% 24.30x
Business Filing Researchers 33.19% 23.83x
Moving Services Shoppers 38.73% 23.65x
Family Adventures Travelers 24.63% 23.56x
Flight and Hotel Shoppers 32.91% 23.35x
Work Comes First Travelers 23.05% 22.80x
Retired Health Insurance Researchers 29.05% 22.70x
Realtors & Real Estate Researchers 24.38% 22.63x
Auto Insurance Shoppers 24.06% 22.51x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.92x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is credit.com.

Website Composition Index
credit.com 2.78% 44.57x
intuit.com 1.74% 35.38x
nerdwallet.com 6.26% 34.08x
hotwire.com 4.25% 30.77x
uhaul.com 1.12% 29.99x
hilton.com 4.22% 28.40x
buzzfile.com 1.96% 28.19x
signin.ebay.com 1.27% 27.16x
justanswer.com 2.15% 25.48x
dnsrsearch.com 1.02% 24.93x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.10% 19.61x
Institutional Investing 0.12% 19.51x
Credit Unions & Consumer Protection 0.08% 18.88x
Insurance Cluster 0.18% 18.88x
Pre-Built Home Researchers 0.18% 17.95x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.24% 17.90x
Car Keys, Locks & Remotes 0.43% 17.35x
Electronic Cabling 0.05% 16.78x
Mortgages & Insurance 1.13% 16.63x
Home Decoration - Crafts & Kids 0.06% 16.33x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male