Explore the Credit Score Researchers Audience
Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Credit Score Researchers audience.
INTERESTS
The Credit Score Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Score Researchers audience is Tax Filers.
| Interest | Composition | Index |
| Tax Filers | 33.62% | 21.08x |
| Auto Insurance Shoppers | 34.30% | 20.98x |
| Mortgage Researchers | 36.64% | 20.39x |
| Moving Services Shoppers | 36.13% | 19.47x |
| Tax Policy Researchers | 33.30% | 19.18x |
| Home Buyers | 27.10% | 19.04x |
| Realtors & Real Estate Researchers | 25.88% | 18.70x |
| First Aid Researchers | 28.97% | 18.56x |
| Mailing & Shipping Shoppers | 30.81% | 18.44x |
| Credit Card Researchers | 32.61% | 18.23x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.00% | 1.77x |
| Express Outlets | 0.00% | 1.18x |
| LOFT | 0.04% | 1.16x |
| Joe's Jeans | 0.00% | 1.14x |
| REI | 0.02% | 1.13x |
| Lorna Jane | 0.01% | 1.13x |
| Columbia | 0.01% | 1.12x |
| Urban Outfitters | 0.04% | 1.11x |
| Chicos | 0.05% | 1.10x |
| H&M | 0.03% | 1.08x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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WEBSITES
The Credit Score Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Score Researchers audience is equifax.com.
| Website | Composition | Index |
| equifax.com | 1.39% | 39.76x |
| newhomesource.com | 1.49% | 35.66x |
| bbb.org | 7.17% | 35.08x |
| livecareer.com | 2.47% | 34.77x |
| thepointsguy.com | 1.47% | 34.01x |
| learnvest.com | 1.23% | 33.99x |
| hhgregg.com | 1.43% | 33.61x |
| knowyouroptions.com | 1.17% | 32.38x |
| careers.unitedhealthgroup.com | 1.24% | 32.23x |
| gnc.com | 1.91% | 31.59x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.04% | 13.44x |
| Credit Unions & Consumer Protection | 0.64% | 12.12x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.54% | 11.43x |
| Low Budget Shoppers | 2.78% | 11.35x |
| ISPs & Local Services | 0.14% | 11.28x |
| Job Interview Process | 3.13% | 11.17x |
| Home Improvement Contractor | 2.40% | 11.13x |
| Personal Finance Researchers | 8.35% | 11.06x |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.60% | 10.99x |
| South Carolina Travel | 0.45% | 10.97x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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