Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Tax Filers.

Interest Composition Index
Tax Filers 30.75% 29.24x
Auto Insurance Shoppers 32.31% 29.01x
Mortgage Researchers 35.12% 28.59x
Moving Services Shoppers 34.88% 27.38x
Tax Policy Researchers 30.35% 26.57x
Retired Health Insurance Researchers 22.84% 26.51x
Home Buyers 28.65% 26.25x
Realtors & Real Estate Researchers 26.77% 26.01x
First Aid Researchers 28.49% 25.81x
Mailing & Shipping Shoppers 28.44% 25.62x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.43x
Mens Wearhouse 0.45% 1.25x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is equifax.com.

Website Composition Index
equifax.com 1.50% 47.82x
knowyouroptions.com 1.05% 47.12x
newhomesource.com 1.27% 46.43x
bbb.org 6.06% 43.67x
livecareer.com 2.01% 43.55x
learnvest.com 1.00% 43.45x
bestparking.com 1.07% 42.99x
thepointsguy.com 1.19% 42.46x
hhgregg.com 1.21% 41.88x
ediblearrangements.com 1.23% 41.61x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.66% 14.07x
Low Budget Shoppers 1.98% 13.96x
Job Interview Process 2.29% 12.66x
Law School 12.85% 12.60x
Personal Finance Researchers 7.69% 12.11x
Finance & Accounting Cluster 37.78% 11.70x
Discount Shopping 3.74% 11.51x
Mortgages & Insurance 6.76% 11.21x
Insurance Cluster 3.74% 11.15x
Mobile Phone Networks 2.87% 10.78x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male