Explore the Credit Score Researchers Audience
Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Credit Score Researchers audience.
INTERESTS
The Credit Score Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Score Researchers audience is Auto Insurance Shoppers.
| Interest | Composition | Index |
| Auto Insurance Shoppers | 46.78% | 40.11x |
| Tax Filers | 47.54% | 38.97x |
| Mortgage Researchers | 54.38% | 38.55x |
| Credit Union Researchers | 49.55% | 37.59x |
| Home Buyers | 44.42% | 37.35x |
| Moving Services Shoppers | 51.39% | 36.09x |
| Retired Health Insurance Researchers | 41.31% | 35.96x |
| Realtors & Real Estate Researchers | 40.66% | 35.86x |
| First Aid Researchers | 43.26% | 35.32x |
| Tax Policy Researchers | 44.57% | 34.35x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.01% | 1.43x |
| The North Face | 0.01% | 1.37x |
| REI | 0.01% | 1.35x |
| Brooks Brothers | 0.02% | 1.27x |
| Jos A. Bank Clothiers | 0.03% | 1.24x |
| Zara | 0.02% | 1.23x |
| Michael Kors | 0.03% | 1.19x |
| Gap | 0.06% | 1.17x |
| Dressbarn | 0.02% | 1.16x |
| Hugo Boss | 0.02% | 1.15x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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WEBSITES
The Credit Score Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Score Researchers audience is credit.com.
| Website | Composition | Index |
| credit.com | 8.81% | 45.38x |
| irs.com | 2.49% | 41.31x |
| bbb.org | 2.34% | 40.69x |
| americanbar.org | 1.17% | 38.01x |
| enterprise.com | 3.71% | 37.79x |
| findthecompany.com | 1.52% | 37.32x |
| ripoffreport.com | 2.89% | 37.01x |
| hyatt.com | 3.49% | 36.83x |
| calculator.net | 1.71% | 36.14x |
| toysrus.com | 3.18% | 35.29x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Score Researchers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.05% | 24.02x |
| Home Improvement Contractor | 1.02% | 21.44x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.11% | 21.02x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 19.62x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.33% | 19.37x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.11% | 18.50x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.21% | 18.09x |
| Credit Unions & Consumer Protection | 0.53% | 17.86x |
| Low Budget Shoppers | 1.33% | 17.84x |
| Discount Shopping | 2.38% | 17.68x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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