Explore the Credit Score Researchers Audience
Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Credit Score Researchers audience.
INTERESTS
The Credit Score Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Score Researchers audience is Auto Insurance Shoppers.
| Interest | Composition | Index |
| Auto Insurance Shoppers | 41.50% | 30.54x |
| Mortgage Researchers | 50.26% | 29.94x |
| Home Buyers | 44.46% | 29.78x |
| Credit Union Researchers | 46.10% | 29.41x |
| Tax Filers | 43.36% | 29.30x |
| Business Filing Researchers | 44.31% | 29.03x |
| Moving Services Shoppers | 47.97% | 28.47x |
| Retired Health Insurance Researchers | 38.82% | 28.13x |
| Online Legal Document Service Researchers | 44.01% | 27.67x |
| Realtors & Real Estate Researchers | 37.06% | 27.55x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 1.39x |
| H&M | 0.01% | 1.27x |
| Chicos | 0.01% | 1.21x |
| Gap | 0.01% | 1.09x |
| White House Black Market | 0.01% | 1.08x |
| Jos A. Bank Clothiers | 0.01% | 1.06x |
| American Eagle Outfitters | 0.02% | 1.03x |
| Express | 0.02% | 1.00x |
| Old Navy | 0.02% | 1.00x |
| The Childrens Place | 0.02% | 0.95x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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WEBSITES
The Credit Score Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Score Researchers audience is credit.com.
| Website | Composition | Index |
| credit.com | 8.62% | 40.63x |
| transunion.com | 4.42% | 37.52x |
| irs.com | 1.01% | 36.54x |
| freddiemac.com | 1.05% | 34.54x |
| uscourts.gov | 1.70% | 32.67x |
| creditcards.com | 4.67% | 32.60x |
| hrblock.com | 1.16% | 32.55x |
| ripoffreport.com | 1.40% | 31.18x |
| valuepenguin.com | 5.27% | 28.62x |
| hyatt.com | 1.25% | 28.60x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.14% | 22.11x |
| Apartment & Community Real Estate Researchers | 0.25% | 21.30x |
| Credit Unions & Consumer Protection | 0.34% | 19.86x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.13% | 19.17x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.13% | 18.43x |
| Environmentally Friendly Cars | 0.04% | 17.78x |
| Personal Finance Researchers | 5.31% | 17.48x |
| Finance & Accounting Cluster | 29.72% | 17.42x |
| Insurance Cluster | 2.15% | 17.32x |
| Texas Sporting & Outdoors Cluster | 0.20% | 17.12x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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