Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 6 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 51.24% 24.18x
Auto Insurance Shoppers 46.57% 23.84x
Credit Union Researchers 48.76% 23.82x
Tax Filers 48.27% 22.99x
Moving Services Shoppers 50.59% 22.60x
Retired Health Insurance Researchers 40.57% 22.33x
Online Legal Document Service Researchers 43.74% 21.62x
Home Buyers 52.03% 21.62x
Realtors & Real Estate Researchers 44.04% 21.51x
Legal Advice Researchers 33.96% 21.48x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.28x
REI 0.01% 1.23x
Jos A. Bank Clothiers 0.04% 1.21x
Urban Outfitters 0.03% 1.20x
Free People 0.02% 1.18x
Mens Wearhouse 0.05% 1.18x
Armani 0.02% 1.18x
H&M 0.05% 1.17x
American Apparel 0.02% 1.17x
Lululemon 0.03% 1.16x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is credit.com.

Website Composition Index
credit.com 6.73% 32.23x
irs.com 1.53% 29.25x
bbb.org 1.18% 27.75x
enterprise.com 1.77% 27.49x
transunion.com 4.49% 26.86x
calculator.net 1.14% 26.42x
ripoffreport.com 1.94% 26.40x
hyatt.com 2.12% 26.38x
toysrus.com 1.79% 25.48x
hrblock.com 1.24% 25.45x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 17.60x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 15.90x
Home Improvement Contractor 0.52% 15.12x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 14.47x
Credit Unions & Consumer Protection 0.37% 14.27x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.19% 14.11x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.14% 13.53x
Personal Finance Researchers 4.92% 13.24x
Apartment & Community Real Estate Researchers 0.23% 12.91x
Discount Shopping 1.42% 12.88x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male