Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 2.2 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Home Buyers.

Interest Composition Index
Home Buyers 21.92% 26.26x
Credit Union Researchers 29.83% 20.90x
Business Filing Researchers 22.91% 19.10x
Realtors & Real Estate Researchers 11.48% 18.84x
Self Storage Shoppers 28.44% 18.52x
In-Market Car Shoppers 28.43% 18.31x
Retired Wealthy Assisted Living Researchers 21.86% 18.24x
Moving Services Shoppers 16.23% 17.66x
Auto Repair Researchers 24.79% 17.62x
Mortgage Researchers 32.44% 17.47x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.31x
Gap 0.02% 1.28x
H&M 0.01% 1.27x
Aeropostale 0.02% 1.22x
Journeys 0.02% 1.20x
Eddie Bauer 0.01% 1.20x
Gymboree 0.02% 1.16x
Lane Bryant 0.01% 1.08x
Chicos 0.01% 1.07x
The Childrens Place 0.02% 1.03x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is expedia.com.

Website Composition Index
expedia.com 1.91% 19.79x
homes.com 3.43% 17.49x
auto.com 2.23% 16.78x
seekingalpha.com 1.67% 16.10x
nadaguides.com 13.58% 15.67x
800notes.com 1.60% 15.46x
edmunds.com 12.72% 15.07x
apartmentratings.com 6.89% 14.76x
iseecars.com 5.03% 14.72x
autolist.com 4.35% 14.58x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Trucks.

Content Affinity Composition Index
Trucks 0.03% 14.21x
Mortgages & Insurance 0.39% 13.18x
Law School 0.72% 12.32x
Car Shopping 9.61% 11.92x
Auto Body Upkeep & Repair Researchers 0.10% 11.50x
Credit Unions & Consumer Protection 0.03% 10.53x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 9.87x
Discount Shopping 0.05% 9.48x
South Carolina Travel 0.05% 9.09x
Car Keys, Locks & Remotes 0.05% 8.88x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male