Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 1.5 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Home Buyers.

Interest Composition Index
Home Buyers 38.18% 33.80x
Credit Union Researchers 41.42% 30.56x
Moving Services Shoppers 43.27% 30.12x
Retired Health Insurance Researchers 32.20% 29.76x
Auto Insurance Shoppers 28.07% 29.50x
Business Filing Researchers 39.41% 29.27x
Tax Filers 30.00% 28.99x
Realtors & Real Estate Researchers 27.93% 28.92x
Moving Truck Rental Researchers 33.56% 28.90x
Job Seekers 28.05% 28.61x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.65x
Victoria's Secret 0.02% 1.17x
Buckle 0.01% 1.16x
Mens Wearhouse 0.01% 1.14x
Express 0.01% 1.13x
Carhartt 0.10% 1.01x
Old Navy 0.01% 0.98x
Journeys 0.02% 0.97x
The Childrens Place 0.01% 0.91x
Maurices 0.01% 0.90x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is credit.com.

Website Composition Index
credit.com 4.12% 49.58x
nerdwallet.com 17.71% 42.60x
southwest.com 1.37% 42.04x
intuit.com 4.31% 40.28x
lawdepot.com 1.74% 38.07x
fitsmallbusiness.com 2.91% 37.38x
choicehotels.com 2.23% 37.08x
uhaul.com 3.75% 36.78x
quicktransportsolutions.com 1.16% 36.27x
legalzoom.com 2.31% 35.60x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Franchising.

Content Affinity Composition Index
Franchising 0.06% 25.86x
General Interest 0.06% 24.38x
Home Printing 0.04% 23.95x
Texas Sporting & Outdoors Cluster 0.05% 22.62x
Credit Unions & Consumer Protection 0.10% 21.99x
Computer Printers 0.06% 21.33x
Southern California Cluster 0.04% 21.23x
Auctions & Repossessions 0.26% 20.42x
Assorted Topics (Business Support ToolsForm Templates) 0.07% 19.85x
Apartment & Community Real Estate Researchers 0.03% 19.76x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male