Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 41.50% 30.54x
Mortgage Researchers 50.26% 29.94x
Home Buyers 44.46% 29.78x
Credit Union Researchers 46.10% 29.41x
Tax Filers 43.36% 29.30x
Business Filing Researchers 44.31% 29.03x
Moving Services Shoppers 47.97% 28.47x
Retired Health Insurance Researchers 38.82% 28.13x
Online Legal Document Service Researchers 44.01% 27.67x
Realtors & Real Estate Researchers 37.06% 27.55x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.39x
H&M 0.01% 1.27x
Chicos 0.01% 1.21x
Gap 0.01% 1.09x
White House Black Market 0.01% 1.08x
Jos A. Bank Clothiers 0.01% 1.06x
American Eagle Outfitters 0.02% 1.03x
Express 0.02% 1.00x
Old Navy 0.02% 1.00x
The Childrens Place 0.02% 0.95x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is credit.com.

Website Composition Index
credit.com 8.62% 40.63x
transunion.com 4.42% 37.52x
irs.com 1.01% 36.54x
freddiemac.com 1.05% 34.54x
uscourts.gov 1.70% 32.67x
creditcards.com 4.67% 32.60x
hrblock.com 1.16% 32.55x
ripoffreport.com 1.40% 31.18x
valuepenguin.com 5.27% 28.62x
hyatt.com 1.25% 28.60x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 22.11x
Apartment & Community Real Estate Researchers 0.25% 21.30x
Credit Unions & Consumer Protection 0.34% 19.86x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.13% 19.17x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.13% 18.43x
Environmentally Friendly Cars 0.04% 17.78x
Personal Finance Researchers 5.31% 17.48x
Finance & Accounting Cluster 29.72% 17.42x
Insurance Cluster 2.15% 17.32x
Texas Sporting & Outdoors Cluster 0.20% 17.12x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male