Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 3 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Home Buyers.

Interest Composition Index
Home Buyers 41.05% 28.27x
Online Legal Document Service Researchers 34.34% 26.64x
Business Filing Researchers 42.39% 26.08x
Credit Union Researchers 45.30% 25.44x
Moving Services Shoppers 47.11% 25.12x
Auto Insurance Shoppers 35.78% 24.94x
Mortgage Researchers 47.51% 24.80x
Retired Health Insurance Researchers 37.90% 24.63x
Tax Filers 36.08% 24.42x
Moving Truck Rental Researchers 40.77% 24.28x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.57x
Zumiez 0.01% 1.51x
Jos A. Bank Clothiers 0.01% 1.42x
Lane Bryant 0.01% 1.41x
Express 0.01% 1.37x
Old Navy 0.02% 1.31x
Journeys 0.02% 1.30x
Chicos 0.01% 1.23x
The Childrens Place 0.02% 1.21x
Banana Republic 0.01% 1.17x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is transunion.com.

Website Composition Index
transunion.com 1.52% 44.13x
credit.com 5.29% 37.58x
thetaxadviser.com 1.09% 36.55x
creditcards.com 1.16% 33.37x
southwest.com 3.45% 33.00x
bizfilings.com 1.01% 32.73x
rothira.com 1.17% 32.20x
journalofaccountancy.com 1.48% 31.20x
valuepenguin.com 1.49% 30.69x
intuit.com 6.34% 30.20x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.16% 18.17x
Southern California Cluster 0.09% 17.95x
Franchising 0.10% 17.85x
Assorted Topics (Business Support ToolsForm Templates) 0.15% 17.77x
General Interest 0.07% 16.76x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 16.45x
Finance & Accounting Cluster 13.52% 16.11x
Moving & Storage 1.49% 16.06x
Computer Printers 0.08% 15.74x
Paper & Packaging 0.13% 15.50x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male