Explore the Credit Score Researchers Audience
Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Credit Score Researchers audience.
INTERESTS
The Credit Score Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Score Researchers audience is Home Buyers.
| Interest | Composition | Index |
| Home Buyers | 26.12% | 29.76x |
| Credit Union Researchers | 32.25% | 24.47x |
| Moving Services Shoppers | 35.27% | 24.44x |
| Business Filing Researchers | 26.51% | 22.42x |
| Self Storage Shoppers | 30.43% | 22.31x |
| Realtors & Real Estate Researchers | 16.26% | 22.03x |
| In-Market Car Shoppers | 29.71% | 21.43x |
| Retired Health Insurance Researchers | 19.88% | 21.33x |
| Mortgage Researchers | 32.69% | 20.92x |
| Auto Insurance Shoppers | 17.57% | 20.52x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.02% | 1.28x |
| Eddie Bauer | 0.01% | 1.19x |
| Lululemon | 0.01% | 1.18x |
| Banana Republic | 0.02% | 1.16x |
| Forever 21 | 0.02% | 1.13x |
| J. Crew | 0.01% | 1.12x |
| H&M | 0.01% | 1.11x |
| Gap | 0.02% | 1.11x |
| Dressbarn | 0.02% | 1.08x |
| White House Black Market | 0.03% | 1.05x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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WEBSITES
The Credit Score Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Score Researchers audience is credit.com.
| Website | Composition | Index |
| credit.com | 1.25% | 51.89x |
| hotels.com | 3.67% | 21.55x |
| housingwire.com | 1.61% | 17.75x |
| seekingalpha.com | 4.21% | 17.74x |
| homes.com | 7.66% | 17.72x |
| smarter.com | 1.02% | 16.72x |
| realtytrac.com | 9.22% | 16.72x |
| pwctrader.com | 1.02% | 16.54x |
| cvs.com | 1.82% | 16.51x |
| auto.com | 3.24% | 16.48x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.07% | 17.53x |
| Credit Unions & Consumer Protection | 0.04% | 14.93x |
| Mid-Atlantic Beaches | 0.03% | 14.46x |
| Mortgages & Insurance | 0.46% | 13.83x |
| Law School | 1.02% | 13.29x |
| Auto Body Upkeep & Repair Researchers | 0.12% | 12.34x |
| Car Shopping | 12.97% | 12.01x |
| Corporate Employment Pages | 0.34% | 11.73x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.09% | 11.52x |
| Auto Tires & Parts Repair Researchers | 0.07% | 11.51x |
Composition Percentage:
The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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