Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Home Buyers.

Interest Composition Index
Home Buyers 43.80% 30.60x
Auto Insurance Shoppers 38.67% 29.94x
Mortgage Researchers 48.91% 29.87x
Business Filing Researchers 43.90% 29.26x
Tax Filers 40.51% 29.05x
Credit Union Researchers 45.30% 29.02x
Moving Services Shoppers 46.73% 28.61x
Retired Health Insurance Researchers 37.42% 28.27x
Online Legal Document Service Researchers 42.31% 27.41x
Moving Truck Rental Researchers 39.61% 27.35x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.13% 0.92x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is transunion.com.

Website Composition Index
transunion.com 3.46% 41.94x
credit.com 8.26% 35.79x
uscourts.gov 1.17% 34.49x
creditcards.com 3.42% 33.99x
thetaxadviser.com 1.95% 32.53x
southwest.com 8.27% 30.62x
valuepenguin.com 4.02% 30.26x
rothira.com 2.38% 30.14x
rocketlawyer.com 1.22% 29.87x
bizfilings.com 2.05% 29.55x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 24.26x
Apartment & Community Real Estate Researchers 0.18% 23.35x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.09% 21.53x
Survey Websites 0.04% 21.53x
Environmentally Friendly Cars 0.04% 21.14x
Credit Unions & Consumer Protection 0.28% 21.05x
General Interest 0.13% 20.14x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.09% 19.22x
Home Improvement Contractor 0.10% 19.00x
Franchising 0.19% 18.70x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male