Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Home Buyers.

Interest Composition Index
Home Buyers 35.64% 30.95x
Credit Union Researchers 38.45% 27.02x
Business Filing Researchers 33.48% 26.31x
Moving Services Shoppers 39.96% 26.18x
Retired Health Insurance Researchers 29.39% 25.84x
Family Adventures Travelers 27.26% 25.81x
Flight and Hotel Shoppers 35.35% 25.51x
Auto Insurance Shoppers 25.77% 25.13x
Work Comes First Travelers 26.76% 25.07x
Job Seekers 24.12% 25.02x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.74x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is credit.com.

Website Composition Index
credit.com 3.28% 46.09x
intuit.com 2.61% 38.12x
nerdwallet.com 9.94% 37.82x
lawdepot.com 1.01% 36.73x
choicehotels.com 1.31% 34.06x
fitsmallbusiness.com 1.54% 33.35x
taxfoundation.org 1.11% 33.25x
uhaul.com 2.04% 33.10x
legalzoom.com 1.22% 32.14x
hilton.com 6.92% 31.46x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.09% 21.44x
Social & Demographic Trends 0.06% 20.31x
Pre-Built Home Researchers 0.30% 19.49x
Auctions & Repossessions 0.15% 19.11x
Electronic Cabling 0.08% 19.11x
Moving & Storage 0.51% 19.04x
Senior Care 0.05% 18.40x
Insurance Cluster 0.21% 17.49x
Car Keys, Locks & Remotes 0.63% 17.14x
Institutional Investing 0.16% 17.08x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male