Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 3 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Moving Truck Rental Researchers.

Interest Composition Index
Moving Truck Rental Researchers 41.77% 99.88x
Home Buyers 39.76% 97.42x
Moving Services Shoppers 51.81% 95.44x
Tax Filers 36.14% 95.13x
Auto Insurance Shoppers 32.13% 93.46x
First Aid Researchers 39.76% 92.41x
Credit Union Researchers 48.19% 90.80x
Retired Health Insurance Researchers 35.74% 89.79x
Realtors & Real Estate Researchers 34.54% 89.48x
Hardware Shoppers 30.12% 88.13x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.04% 1.66x
Carhartt 0.23% 1.37x
Maurices 0.02% 1.25x
The Childrens Place 0.01% 1.24x
Victoria's Secret 0.01% 1.20x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is transunion.com.

Website Composition Index
transunion.com 2.72% 39.73x
credit.com 7.80% 33.50x
thetaxadviser.com 1.65% 31.35x
creditcards.com 2.55% 30.56x
georgiamls.com 1.08% 28.94x
southwest.com 5.88% 28.34x
bizfilings.com 1.67% 28.31x
rothira.com 1.94% 27.81x
valuepenguin.com 3.05% 27.54x
homepath.com 1.24% 26.99x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Finance & Accounting Cluster.

Content Affinity Composition Index
Finance & Accounting Cluster 22.09% 39.93x
Personal Investment & Advisor Researchers 6.43% 29.59x
Furniture Shopping 20.48% 29.56x
Medical Diagnostics 11.24% 27.53x
Law School 6.02% 27.10x
Antiques & Auctions 5.22% 24.63x
People Search 17.67% 24.59x
Garden Power Equipment 5.62% 24.17x
Survey Websites 0.04% 23.73x
Career Cluster A 14.46% 23.70x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male