Dstillery Audiences

CREDIT SCORE RESEARCHERS

Audience Size: 6.4 Million Devices

Explore the Credit Score Researchers Audience

Below you'll find more information about the Credit Score Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Credit Score Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Score Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Score Researchers audience is Tax Filers.

Interest Composition Index
Tax Filers 33.62% 21.08x
Auto Insurance Shoppers 34.30% 20.98x
Mortgage Researchers 36.64% 20.39x
Moving Services Shoppers 36.13% 19.47x
Tax Policy Researchers 33.30% 19.18x
Home Buyers 27.10% 19.04x
Realtors & Real Estate Researchers 25.88% 18.70x
First Aid Researchers 28.97% 18.56x
Mailing & Shipping Shoppers 30.81% 18.44x
Credit Card Researchers 32.61% 18.23x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Interest attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Score Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Score Researchers audience is Everlane.

Location Composition Index
Everlane 0.00% 1.77x
Express Outlets 0.00% 1.18x
LOFT 0.04% 1.16x
Joe's Jeans 0.00% 1.14x
REI 0.02% 1.13x
Lorna Jane 0.01% 1.13x
Columbia 0.01% 1.12x
Urban Outfitters 0.04% 1.11x
Chicos 0.05% 1.10x
H&M 0.03% 1.08x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Location attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Score Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Score Researchers audience is equifax.com.

Website Composition Index
equifax.com 1.39% 39.76x
newhomesource.com 1.49% 35.66x
bbb.org 7.17% 35.08x
livecareer.com 2.47% 34.77x
thepointsguy.com 1.47% 34.01x
learnvest.com 1.23% 33.99x
hhgregg.com 1.43% 33.61x
knowyouroptions.com 1.17% 32.38x
careers.unitedhealthgroup.com 1.24% 32.23x
gnc.com 1.91% 31.59x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Web attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Score Researchers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.04% 13.44x
Credit Unions & Consumer Protection 0.64% 12.12x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.54% 11.43x
Low Budget Shoppers 2.78% 11.35x
ISPs & Local Services 0.14% 11.28x
Job Interview Process 3.13% 11.17x
Home Improvement Contractor 2.40% 11.13x
Personal Finance Researchers 8.35% 11.06x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.60% 10.99x
South Carolina Travel 0.45% 10.97x
Composition Percentage: The overlap percentage between the Credit Score Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Score Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Score Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female