CREDIT UNION RESEARCHERS

Audience Size: 6 Million Devices

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Explore the Credit Union Researchers Audience

Below you'll find more information about the Credit Union Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Credit Union Researchers audience.

INTERESTS

The Credit Union Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Union Researchers audience is Mortgage Researchers.

Interest	Composition	Index
Mortgage Researchers	37.48%	19.38x
Discount Big Box Shoppers	27.76%	19.16x
Budget Grocery Shoppers	31.03%	18.76x
Auto Insurance Shoppers	32.13%	18.43x
Tax Filers	29.80%	17.67x
First Aid Researchers	29.70%	17.48x
Hardware Shoppers	24.81%	17.00x
Retired Health Insurance Researchers	27.20%	16.97x
Spa and Pool Owners	27.53%	16.73x
Online Directory Searchers	25.37%	16.33x

Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Interest attribute.

Index: A comparison of the Credit Union Researchers audience to the internet population.

APPAREL RETAILERS

The Credit Union Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Union Researchers audience is Belk.

Location	Composition	Index
Belk	0.01%	1.31x
Dressbarn	0.03%	1.15x
Lane Bryant	0.03%	1.11x
Carhartt	0.16%	1.10x
Chicos	0.03%	1.02x
Old Navy	0.04%	0.94x
Aeropostale	0.02%	0.94x
Eddie Bauer	0.01%	0.93x
Gymboree	0.02%	0.91x
Hollister	0.01%	0.87x

Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Location attribute.

Index: A comparison of the Credit Union Researchers audience to the internet population.

WEBSITES

The Credit Union Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Union Researchers audience is cutimes.com.

Website	Composition	Index
cutimes.com	0.45%	63.08x
nafcu.org	0.14%	52.20x
creditunions.com	0.12%	50.91x
gethealthcarejobs.com	0.06%	49.08x
getcustomerservicejobs.com	0.05%	46.80x
belletire.com	0.24%	46.34x
cuna.org	0.07%	46.01x
aflac.com	0.07%	45.69x
jessicalondon.com	0.08%	45.18x
tiresplus.com	0.09%	44.99x

Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Web attribute.

Index: A comparison of the Credit Union Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Union Researchers audience is Credit Unions & Consumer Protection.

Content Affinity	Composition	Index
Credit Unions & Consumer Protection	0.76%	13.37x
ISPs & Local Services	0.19%	12.86x
Rural Living	0.20%	12.73x
Home Improvement Contractor	2.97%	11.83x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	0.80%	11.72x
As Seen On TV Products	0.13%	11.45x
Discount Shopping	7.72%	11.39x
Low Budget Shoppers	3.07%	11.35x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales)	0.11%	10.80x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.55%	10.61x

Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Content Affinity attribute.

Index: A comparison of the Credit Union Researchers audience to the internet population.

DEMOGRAPHICS

The Credit Union Researchers audience resonates most for the following age and income brackets.

Age

45-54

Income

$25,000-$49,999