Explore the Credit Union Researchers Audience
Below you'll find more information about the Credit Union Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Credit Union Researchers audience.
INTERESTS
The Credit Union Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Union Researchers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 44.49% | 39.03x |
| Retired Health Insurance Researchers | 44.14% | 38.10x |
| Credit Score Researchers | 51.67% | 37.71x |
| Auto Insurance Shoppers | 44.66% | 37.27x |
| Mortgage Researchers | 51.14% | 36.75x |
| Discount Big Box Shoppers | 43.94% | 35.51x |
| Big Box Shoppers | 46.59% | 35.44x |
| First Aid Researchers | 43.83% | 35.06x |
| Tax Filers | 41.89% | 34.36x |
| Spa and Pool Owners | 44.39% | 34.34x |
Composition Percentage:
The overlap percentage between the Credit Union Researchers audience and the Interest attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Union Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Union Researchers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.07% | 1.54x |
| Belk | 0.01% | 1.38x |
| Lane Bryant | 0.04% | 1.22x |
| Talbots | 0.03% | 1.17x |
| Journeys | 0.05% | 1.14x |
| White House Black Market | 0.08% | 1.12x |
| Eddie Bauer | 0.02% | 1.12x |
| Buckle | 0.06% | 1.09x |
| Chicos | 0.04% | 1.08x |
| Charlotte Russe | 0.03% | 1.05x |
Composition Percentage:
The overlap percentage between the Credit Union Researchers audience and the Location attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
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WEBSITES
The Credit Union Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Union Researchers audience is lovemycreditunion.org.
| Website | Composition | Index |
| lovemycreditunion.org | 1.00% | 62.08x |
| bbb.org | 3.50% | 53.43x |
| olivegarden.com | 1.16% | 51.34x |
| toysrus.com | 4.92% | 46.84x |
| crutchfield.com | 1.00% | 45.95x |
| credio.com | 1.04% | 45.64x |
| harborfreight.com | 5.44% | 44.35x |
| enterprise.com | 5.12% | 44.28x |
| hyatt.com | 4.87% | 43.72x |
| pricefalls.com | 1.09% | 43.66x |
Composition Percentage:
The overlap percentage between the Credit Union Researchers audience and the Web attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Union Researchers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.06% | 24.93x |
| Home Improvement Contractor | 1.29% | 23.13x |
| Rural Living | 0.14% | 22.75x |
| Discount Shopping | 3.52% | 22.73x |
| As Seen On TV Products | 0.08% | 20.65x |
| Credit Unions & Consumer Protection | 0.64% | 20.53x |
| Low Budget Shoppers | 1.47% | 20.29x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.12% | 19.99x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.47% | 18.03x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.25% | 18.02x |
Composition Percentage:
The overlap percentage between the Credit Union Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Union Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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