Dstillery Audiences

CREDIT UNION RESEARCHERS

Audience Size: 5.3 Million Devices

Explore the Credit Union Researchers Audience

Below you'll find more information about the Credit Union Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Credit Union Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Union Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Union Researchers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 45.02% 25.63x
Retired Health Insurance Researchers 46.36% 25.52x
Auto Insurance Shoppers 46.99% 24.06x
Big Box Shoppers 46.74% 23.84x
Credit Score Researchers 56.40% 23.82x
Mortgage Researchers 50.35% 23.77x
Spa and Pool Owners 45.37% 23.00x
Discount Big Box Shoppers 46.18% 22.84x
Legal Advice Researchers 35.53% 22.47x
Retirement Financial Account Researchers 40.05% 22.47x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Interest attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Union Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Union Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.29% 1.29x
Jos A. Bank Clothiers 0.03% 1.14x
Buckle 0.04% 1.14x
Mens Wearhouse 0.05% 1.06x
Talbots 0.02% 1.06x
The Childrens Place 0.06% 1.05x
Lane Bryant 0.03% 1.05x
Old Navy 0.06% 1.03x
Chicos 0.03% 1.02x
Dressbarn 0.02% 1.02x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Location attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Union Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Union Researchers audience is harborfreight.com.

Website Composition Index
harborfreight.com 2.05% 28.77x
weekly-ads.us 1.25% 28.08x
bbb.org 1.14% 27.47x
ucomparehealthcare.com 1.06% 26.92x
compare99.com 1.34% 26.81x
toysrus.com 1.82% 26.70x
2017savings.com 2.02% 26.28x
collectionsetc.com 1.14% 26.05x
enterprise.com 1.61% 25.85x
shopsales.us 2.40% 25.66x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Web attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Union Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.03% 22.17x
Rural Living 0.09% 18.50x
Home Improvement Contractor 0.61% 17.78x
Discount Shopping 1.95% 17.64x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 17.20x
Credit Unions & Consumer Protection 0.43% 16.85x
As Seen On TV Products 0.04% 15.44x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 14.71x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.23% 14.37x
Consumer Rewards 0.15% 14.36x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Union Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female