Dstillery Audiences

CREDIT UNION RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Credit Union Researchers Audience

Below you'll find more information about the Credit Union Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Credit Union Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Union Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Union Researchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 37.88% 95.16x
First Aid Researchers 39.39% 91.57x
Credit Score Researchers 45.45% 90.80x
Home Exterior Design Enthusiasts 31.82% 89.42x
Auto Insurance Shoppers 29.92% 87.04x
Retired Wealthy Assisted Living Researchers 38.64% 86.96x
Retirement Financial Account Researchers 38.64% 85.80x
Discount Big Box Shoppers 31.44% 84.08x
Country Home Decorators 31.44% 83.63x
Big Box Shoppers 41.67% 83.57x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Interest attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Union Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Union Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.34% 2.00x
Old Navy 0.04% 1.62x
Lane Bryant 0.01% 1.51x
Maurices 0.02% 1.41x
Buckle 0.01% 1.29x
Victoria's Secret 0.01% 1.27x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Location attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Union Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Union Researchers audience is gm.com.

Website Composition Index
gm.com 1.34% 29.21x
sprint.com 2.50% 27.24x
dunhamssports.com 2.99% 25.62x
chevrolet.com 1.56% 22.61x
libertymutual.com 2.73% 22.57x
goodrichqualitytheaters.com 1.18% 21.15x
gobankingrates.com 7.46% 20.96x
pplmotorhomes.com 1.61% 20.90x
henryford.com 1.44% 20.77x
searspartsdirect.com 1.83% 20.64x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Web attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Union Researchers audience is Finance & Accounting Cluster.

Content Affinity Composition Index
Finance & Accounting Cluster 18.18% 32.86x
Medical Diagnostics 11.36% 27.82x
Assorted Topics (Events, Tickets, Fitness) 11.74% 25.52x
Furniture Shopping 17.42% 25.15x
Online Ticket Buyers 5.30% 24.42x
Garden Power Equipment 5.68% 24.42x
Law School 5.30% 23.85x
Antiques & Auctions 4.92% 23.23x
People Search 16.67% 23.19x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 7.20% 21.41x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Union Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female