Explore the Credit Union Researchers Audience
Below you'll find more information about the Credit Union Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Credit Union Researchers audience.
INTERESTS
The Credit Union Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Union Researchers audience is Retired Health Insurance Researchers.
| Interest | Composition | Index |
| Retired Health Insurance Researchers | 37.88% | 95.16x |
| First Aid Researchers | 39.39% | 91.57x |
| Credit Score Researchers | 45.45% | 90.80x |
| Home Exterior Design Enthusiasts | 31.82% | 89.42x |
| Auto Insurance Shoppers | 29.92% | 87.04x |
| Retired Wealthy Assisted Living Researchers | 38.64% | 86.96x |
| Retirement Financial Account Researchers | 38.64% | 85.80x |
| Discount Big Box Shoppers | 31.44% | 84.08x |
| Country Home Decorators | 31.44% | 83.63x |
| Big Box Shoppers | 41.67% | 83.57x |
Composition Percentage:
The overlap percentage between the Credit Union Researchers audience and the Interest attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Union Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Union Researchers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.34% | 2.00x |
| Old Navy | 0.04% | 1.62x |
| Lane Bryant | 0.01% | 1.51x |
| Maurices | 0.02% | 1.41x |
| Buckle | 0.01% | 1.29x |
| Victoria's Secret | 0.01% | 1.27x |
Composition Percentage:
The overlap percentage between the Credit Union Researchers audience and the Location attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
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WEBSITES
The Credit Union Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Union Researchers audience is gm.com.
| Website | Composition | Index |
| gm.com | 1.34% | 29.21x |
| sprint.com | 2.50% | 27.24x |
| dunhamssports.com | 2.99% | 25.62x |
| chevrolet.com | 1.56% | 22.61x |
| libertymutual.com | 2.73% | 22.57x |
| goodrichqualitytheaters.com | 1.18% | 21.15x |
| gobankingrates.com | 7.46% | 20.96x |
| pplmotorhomes.com | 1.61% | 20.90x |
| henryford.com | 1.44% | 20.77x |
| searspartsdirect.com | 1.83% | 20.64x |
Composition Percentage:
The overlap percentage between the Credit Union Researchers audience and the Web attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Union Researchers audience is Finance & Accounting Cluster.
| Content Affinity | Composition | Index |
| Finance & Accounting Cluster | 18.18% | 32.86x |
| Medical Diagnostics | 11.36% | 27.82x |
| Assorted Topics (Events, Tickets, Fitness) | 11.74% | 25.52x |
| Furniture Shopping | 17.42% | 25.15x |
| Online Ticket Buyers | 5.30% | 24.42x |
| Garden Power Equipment | 5.68% | 24.42x |
| Law School | 5.30% | 23.85x |
| Antiques & Auctions | 4.92% | 23.23x |
| People Search | 16.67% | 23.19x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 7.20% | 21.41x |
Composition Percentage:
The overlap percentage between the Credit Union Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Union Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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