Dstillery Audiences

CREDIT UNION RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Credit Union Researchers Audience

Below you'll find more information about the Credit Union Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Credit Union Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Union Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Union Researchers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 44.49% 39.03x
Retired Health Insurance Researchers 44.14% 38.10x
Credit Score Researchers 51.67% 37.71x
Auto Insurance Shoppers 44.66% 37.27x
Mortgage Researchers 51.14% 36.75x
Discount Big Box Shoppers 43.94% 35.51x
Big Box Shoppers 46.59% 35.44x
First Aid Researchers 43.83% 35.06x
Tax Filers 41.89% 34.36x
Spa and Pool Owners 44.39% 34.34x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Interest attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Union Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Union Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.54x
Belk 0.01% 1.38x
Lane Bryant 0.04% 1.22x
Talbots 0.03% 1.17x
Journeys 0.05% 1.14x
White House Black Market 0.08% 1.12x
Eddie Bauer 0.02% 1.12x
Buckle 0.06% 1.09x
Chicos 0.04% 1.08x
Charlotte Russe 0.03% 1.05x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Location attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Union Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Union Researchers audience is lovemycreditunion.org.

Website Composition Index
lovemycreditunion.org 1.00% 62.08x
bbb.org 3.50% 53.43x
olivegarden.com 1.16% 51.34x
toysrus.com 4.92% 46.84x
crutchfield.com 1.00% 45.95x
credio.com 1.04% 45.64x
harborfreight.com 5.44% 44.35x
enterprise.com 5.12% 44.28x
hyatt.com 4.87% 43.72x
pricefalls.com 1.09% 43.66x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Web attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Union Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.06% 24.93x
Home Improvement Contractor 1.29% 23.13x
Rural Living 0.14% 22.75x
Discount Shopping 3.52% 22.73x
As Seen On TV Products 0.08% 20.65x
Credit Unions & Consumer Protection 0.64% 20.53x
Low Budget Shoppers 1.47% 20.29x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 19.99x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.47% 18.03x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.25% 18.02x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Union Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female