Dstillery Audiences

CREDIT UNION RESEARCHERS

Audience Size: 5.8 Million Devices

Explore the Credit Union Researchers Audience

Below you'll find more information about the Credit Union Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Credit Union Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Credit Union Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Credit Union Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 36.73% 20.45x
Discount Big Box Shoppers 28.07% 20.20x
Budget Grocery Shoppers 30.88% 19.77x
Auto Insurance Shoppers 31.72% 19.40x
First Aid Researchers 28.94% 18.54x
Tax Filers 29.42% 18.44x
Retired Health Insurance Researchers 27.78% 18.00x
Spa and Pool Owners 27.38% 17.87x
Hardware Shoppers 24.69% 17.82x
Online Directory Searchers 25.98% 17.27x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Interest attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Credit Union Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Credit Union Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.23x
Express Outlets 0.00% 1.10x
Carhartt 0.18% 1.08x
Lane Bryant 0.04% 1.08x
Chicos 0.04% 0.98x
Brooks Brothers 0.03% 0.95x
Dressbarn 0.03% 0.94x
Old Navy 0.05% 0.93x
Aeropostale 0.03% 0.91x
American Eagle Outfitters 0.04% 0.90x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Location attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Credit Union Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Credit Union Researchers audience is artvan.com.

Website Composition Index
artvan.com 1.20% 39.88x
lovemycreditunion.org 1.45% 37.00x
belk.com 1.69% 36.80x
hhgregg.com 1.50% 36.40x
bbb.org 7.17% 36.09x
olivegarden.com 2.21% 35.93x
newhomesource.com 1.45% 35.83x
academy.com 1.74% 34.69x
countyoffice.org 1.84% 34.22x
fleetfarm.com 1.28% 32.74x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Web attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Credit Union Researchers audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.71% 13.63x
ISPs & Local Services 0.16% 13.35x
Rural Living 0.22% 13.07x
Home Improvement Contractor 2.74% 12.70x
Discount Shopping 7.17% 12.07x
Low Budget Shoppers 2.95% 12.05x
As Seen On TV Products 0.14% 12.01x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.87% 11.83x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 11.39x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.52% 10.98x
Composition Percentage: The overlap percentage between the Credit Union Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Credit Union Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female