Explore the Credit Union Researchers Audience
Below you'll find more information about the Credit Union Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Credit Union Researchers audience.
INTERESTS
The Credit Union Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Credit Union Researchers audience is Mortgage Researchers.
| Interest | Composition | Index |
| Mortgage Researchers | 36.27% | 20.40x |
| Discount Big Box Shoppers | 29.07% | 20.02x |
| Budget Grocery Shoppers | 30.61% | 19.38x |
| Retired Health Insurance Researchers | 25.96% | 19.35x |
| Auto Insurance Shoppers | 31.38% | 19.25x |
| Tax Filers | 28.66% | 18.65x |
| First Aid Researchers | 29.94% | 18.62x |
| Spa and Pool Owners | 27.58% | 18.26x |
| Hardware Shoppers | 25.75% | 17.77x |
| Bargain Shopping Researchers | 22.93% | 17.34x |
Composition Percentage:
The overlap percentage between the Credit Union Researchers audience and the Interest attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
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APPAREL RETAILERS
The Credit Union Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Credit Union Researchers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.40x |
| Belk | 0.02% | 1.31x |
| Chicos | 0.05% | 1.18x |
| Lane Bryant | 0.05% | 1.17x |
| Jos A. Bank Clothiers | 0.16% | 1.12x |
| LL Bean | 0.01% | 1.10x |
| Mens Wearhouse | 0.24% | 1.10x |
| Dressbarn | 0.04% | 1.08x |
| Old Navy | 0.06% | 1.07x |
| Talbots | 0.05% | 1.07x |
Composition Percentage:
The overlap percentage between the Credit Union Researchers audience and the Location attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
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WEBSITES
The Credit Union Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Credit Union Researchers audience is belk.com.
| Website | Composition | Index |
| belk.com | 1.37% | 40.58x |
| newhomesource.com | 1.17% | 39.57x |
| hhgregg.com | 1.21% | 39.47x |
| olivegarden.com | 1.79% | 38.88x |
| lovemycreditunion.org | 1.38% | 38.75x |
| bbb.org | 5.67% | 38.65x |
| countyoffice.org | 1.49% | 38.13x |
| academy.com | 1.37% | 37.76x |
| fleetfarm.com | 1.04% | 35.95x |
| puritan.com | 1.66% | 35.32x |
Composition Percentage:
The overlap percentage between the Credit Union Researchers audience and the Web attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Credit Union Researchers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.12% | 14.15x |
| Home Improvement Contractor | 2.21% | 13.99x |
| Discount Shopping | 5.78% | 13.44x |
| Credit Unions & Consumer Protection | 0.60% | 13.37x |
| Rural Living | 0.17% | 13.32x |
| As Seen On TV Products | 0.12% | 13.23x |
| Low Budget Shoppers | 2.49% | 12.07x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.85% | 11.82x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.11% | 11.38x |
| Flags & Trump | 0.10% | 11.37x |
Composition Percentage:
The overlap percentage between the Credit Union Researchers audience and the Content Affinity attribute.
Index: A comparison of the Credit Union Researchers audience to the internet population.
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DEMOGRAPHICS
The Credit Union Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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