Dstillery Audiences

CURLY HAIR CARE SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Curly Hair Care Shoppers Audience

Below you'll find more information about the Curly Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Curly Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Curly Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Curly Hair Care Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 34.90% 53.38x
Women's Fitness Enthusiasts 33.07% 49.15x
Women's Fashion Magazine Readers 38.27% 48.87x
Women's Health Researchers 32.54% 46.66x
Wellness Enthusiasts 28.73% 44.59x
Hard Seltzer Aficionados 16.87% 44.43x
Yogis 34.15% 43.57x
Adult Acne Sufferers 45.02% 42.78x
Wedding Registrants 32.97% 41.70x
Teen Content Readers 42.98% 40.45x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Curly Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Curly Hair Care Shoppers audience is Madewell.

Location Composition Index
Madewell 0.01% 1.82x
Urban Outfitters 0.01% 1.76x
Coach 0.02% 1.64x
Jos A. Bank Clothiers 0.03% 1.58x
J. Crew 0.02% 1.35x
Hollister 0.03% 1.35x
Mens Wearhouse 0.04% 1.34x
Zumiez 0.03% 1.34x
H&M 0.02% 1.29x
Lane Bryant 0.03% 1.29x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Curly Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Curly Hair Care Shoppers audience is hairromance.com.

Website Composition Index
hairromance.com 1.71% 75.86x
naturalhairrules.com 1.00% 71.80x
holisticenchilada.com 1.38% 71.21x
curlcentric.com 2.74% 63.12x
naturallycurly.com 2.10% 57.14x
blackhairinformation.com 1.65% 54.04x
labmuffin.com 1.03% 50.09x
coilsandglory.com 1.91% 49.97x
theskincareedit.com 4.68% 49.05x
terrifictresses.com 1.34% 46.57x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Curly Hair Care Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 0.83% 46.31x
Dermatology 0.11% 36.03x
Beauty & Cosmetics 0.70% 35.67x
Teen Hair 2.45% 32.62x
Perfume, Makeup & Cosmetics 0.50% 29.65x
Travel, Food, Fashion & Fitness 2.48% 24.31x
Canada Shopping - Kitchenware 0.36% 23.98x
Vegans & Animal Welfare 0.41% 22.62x
Canada Consumer Product Cluster 1.96% 20.50x
Reproductive Health 0.08% 19.92x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Curly Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female