Dstillery Audiences

CURLY HAIR CARE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Curly Hair Care Shoppers Audience

Below you'll find more information about the Curly Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Curly Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Curly Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Curly Hair Care Shoppers audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 47.31% 35.48x
Trendy Shoe Shoppers 47.80% 35.36x
Adult Acne Sufferers 53.87% 35.09x
Hair Care Shoppers 46.94% 34.94x
Women's Health Researchers 46.42% 34.78x
Women's Fashion Magazine Readers 48.63% 34.60x
Yogis 44.29% 31.56x
Teen Content Readers 52.40% 31.29x
Wedding Registrants 42.17% 30.66x
Healthy Eaters 41.30% 29.33x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Curly Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Curly Hair Care Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.19x
Carhartt 0.12% 0.89x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Curly Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Curly Hair Care Shoppers audience is curls.biz.

Website Composition Index
curls.biz 1.44% 62.06x
curlynikki.com 2.76% 59.55x
devacurl.com 1.39% 54.87x
longhaircareforum.com 1.52% 50.56x
naturalhairrules.com 1.68% 48.20x
hairromance.com 2.15% 47.81x
un-ruly.com 1.02% 46.88x
xojane.com 1.03% 46.82x
fentybeauty.com 2.28% 42.14x
pregnancy-info.net 1.20% 41.81x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Curly Hair Care Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 5.33% 27.84x
Beauty & Cosmetics 2.87% 27.65x
Hair & Beauty 2.25% 26.44x
Organic Beauty & Skincare Products 1.76% 24.51x
Dermatology 1.81% 23.81x
Reproductive Health 1.47% 23.02x
Teen Hair 4.59% 21.52x
Hipster Clothing 0.40% 20.85x
Travel, Food, Fashion & Fitness 4.87% 18.94x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 18.53x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Curly Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female