Dstillery Audiences

CURLY HAIR CARE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Curly Hair Care Shoppers Audience

Below you'll find more information about the Curly Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Curly Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Curly Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Curly Hair Care Shoppers audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 37.00% 134.35x
Women's Health Researchers 36.56% 125.43x
Hair Care Shoppers 36.12% 122.23x
Trendy Shoe Shoppers 36.12% 122.23x
Yogis 37.89% 120.80x
Adult Acne Sufferers 47.58% 120.13x
Healthy Eaters 33.92% 114.78x
Home Design Enthusiasts 33.04% 114.13x
Wedding Registrants 33.92% 114.00x
Women's Fashion Magazine Readers 43.17% 113.02x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Curly Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Curly Hair Care Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.25x
Maurices 0.01% 1.13x
Mens Wearhouse 0.01% 1.04x
Carhartt 0.12% 1.00x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Curly Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Curly Hair Care Shoppers audience is curls.biz.

Website Composition Index
curls.biz 1.03% 52.31x
curlynikki.com 1.98% 51.33x
devacurl.com 1.02% 46.86x
longhaircareforum.com 1.26% 42.58x
naturalhairrules.com 1.64% 40.25x
hairromance.com 2.10% 39.69x
fentybeauty.com 1.72% 37.78x
sephora.com 2.95% 36.62x
naturallycurly.com 5.20% 35.66x
naturallclub.com 2.47% 33.11x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Curly Hair Care Shoppers audience is Female Lifestyle Content Readers.

Content Affinity Composition Index
Female Lifestyle Content Readers 9.25% 33.13x
Assorted Topics (Family, Household Wellness, The Beach) 9.69% 29.29x
Weight Loss & Nutrition Assistance Researchers 13.66% 26.41x
Stay at Home Mom 25.55% 25.21x
Fashion Cluster 10.13% 23.90x
Dating & Relationships 20.26% 23.90x
Healthcare - Dermatology & Aging 14.98% 23.36x
Travel Adventure 7.05% 22.72x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 7.49% 22.28x
Baby Names 13.22% 21.66x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Curly Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female