Dstillery Audiences

CURLY HAIR CARE SHOPPERS

Audience Size: 731.8 Thousand Devices

Explore the Curly Hair Care Shoppers Audience

Below you'll find more information about the Curly Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 731.8 thousand unique devices whose actions qualify for the Curly Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Curly Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Curly Hair Care Shoppers audience is Makeup Researchers.

Interest Composition Index
Makeup Researchers 67.02% 80.49x
Wellness Enthusiasts 14.83% 67.74x
Trendy Shoe Shoppers 24.45% 66.09x
Skin Care Researchers 50.57% 65.75x
Women’s Lifestyle Blogs Researchers 16.37% 64.53x
Women's Fitness Enthusiasts 27.19% 59.29x
Online Health Researchers 29.96% 58.14x
Grandparents 19.20% 57.61x
Women’s Fashion Blogs Readers 26.86% 56.88x
Women's Health Researchers 26.69% 53.56x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Curly Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Curly Hair Care Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.87x
H&M 0.01% 1.45x
Chicos 0.01% 1.37x
American Eagle Outfitters 0.02% 1.30x
Urban Outfitters 0.01% 1.23x
Old Navy 0.02% 1.12x
Zumiez 0.02% 1.02x
Maurices 0.02% 0.92x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Curly Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Curly Hair Care Shoppers audience is hairromance.com.

Website Composition Index
hairromance.com 1.94% 130.29x
holisticenchilada.com 1.64% 126.91x
curlcentric.com 9.78% 99.10x
blackhairinformation.com 1.74% 79.28x
naturallycurly.com 1.19% 73.43x
thereal.com 1.01% 70.20x
theskincareedit.com 3.69% 67.68x
coilsandglory.com 2.56% 64.45x
bckonline.com 8.88% 61.87x
naturalhair-products.com 1.04% 61.04x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Curly Hair Care Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.55% 52.73x
Canada Shopping - Kitchenware 0.41% 46.23x
Parenting & Children's Activities 0.31% 39.47x
Perfume, Makeup & Cosmetics 0.60% 38.20x
Travel, Food, Fashion & Fitness 2.58% 32.23x
Canada Consumer Product Cluster 1.14% 29.52x
Vegans & Animal Welfare 0.19% 28.15x
Paleo & Keto Diet Enthusiasts 0.34% 23.98x
Dental Health 0.24% 22.77x
Female Lifestyle Content Readers 1.75% 21.51x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Curly Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female