Dstillery Audiences

CURLY HAIR CARE SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Curly Hair Care Shoppers Audience

Below you'll find more information about the Curly Hair Care Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Curly Hair Care Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Curly Hair Care Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Curly Hair Care Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 41.10% 45.85x
Women's Fashion Magazine Readers 39.99% 42.42x
Women's Fitness Enthusiasts 37.63% 41.85x
Women's Health Researchers 37.32% 40.37x
Hard Seltzer Aficionados 22.34% 39.60x
Wellness Enthusiasts 34.41% 39.12x
Adult Acne Sufferers 48.02% 38.82x
Yogis 38.04% 38.68x
Instagram Influencers 34.32% 37.82x
Teen Content Readers 45.85% 36.39x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Interest attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Curly Hair Care Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Curly Hair Care Shoppers audience is H&M.

Location Composition Index
H&M 0.02% 1.93x
J. Crew 0.01% 1.57x
Hollister 0.02% 1.52x
Michael Kors 0.01% 1.51x
Express 0.02% 1.42x
LOFT 0.02% 1.39x
Old Navy 0.04% 1.34x
Journeys 0.03% 1.32x
Buckle 0.02% 1.29x
Victoria's Secret 0.03% 1.26x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Location attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Curly Hair Care Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Curly Hair Care Shoppers audience is hairromance.com.

Website Composition Index
hairromance.com 1.63% 62.28x
naturalhairrules.com 1.01% 57.09x
holisticenchilada.com 1.32% 56.97x
curlcentric.com 2.38% 54.58x
luxyhair.com 1.27% 53.46x
naturallycurly.com 2.37% 49.23x
theskincareedit.com 5.08% 44.46x
blackhairinformation.com 1.51% 44.34x
manrepeller.com 1.75% 43.53x
labmuffin.com 1.16% 43.07x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Web attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Curly Hair Care Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 0.98% 35.57x
Beauty & Cosmetics 0.76% 28.57x
Dermatology 0.16% 28.36x
Teen Hair 2.41% 25.13x
Organic Beauty & Skincare Products 0.15% 25.12x
Perfume, Makeup & Cosmetics 0.44% 23.90x
Mysticism 0.10% 23.14x
Fashion & Retail 0.22% 23.07x
Travel, Food, Fashion & Fitness 2.94% 21.11x
Women Shoppers 0.52% 19.52x
Composition Percentage: The overlap percentage between the Curly Hair Care Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Curly Hair Care Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Curly Hair Care Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female