Dstillery Audiences

CUSTOM HOME LIGHTING SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Custom Home Lighting Shoppers Audience

Below you'll find more information about the Custom Home Lighting Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Custom Home Lighting Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Home Lighting Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Home Lighting Shoppers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 99.99% 89.35x
Orlando Activities Researchers 65.16% 55.29x
Nashville Activity Researchers 64.26% 55.03x
Home Remodelers 63.92% 54.58x
Cholesterol Researchers 58.14% 54.56x
Luxury Second Home Owners 62.12% 53.68x
Home Design and Living Publication Readers 60.33% 52.62x
Home Design Enthusiasts 62.94% 52.59x
Trendy Shoe Shoppers 64.83% 50.97x
Online Home Decor Shoppers 64.31% 50.81x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Interest attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Home Lighting Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Home Lighting Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.28x
Carhartt 0.14% 1.09x
Old Navy 0.01% 1.04x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Location attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Home Lighting Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Home Lighting Shoppers audience is ruggable.com.

Website Composition Index
ruggable.com 1.29% 40.94x
traditionalhome.com 1.55% 40.02x
onekingslane.com 3.05% 38.78x
containerstore.com 3.78% 37.82x
jossandmain.com 4.70% 37.53x
restorationhardware.com 5.02% 37.30x
westelm.com 2.56% 36.13x
luxedecor.com 1.23% 34.93x
potterybarn.com 3.80% 32.90x
mmlafleur.com 1.23% 32.02x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Web attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Home Lighting Shoppers audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 0.17% 29.96x
Furniture & Home Improvement 8.24% 28.04x
Fashion & Cosmetics 0.06% 26.68x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 25.27x
Home Remodeling 5.28% 23.98x
Food Cluster 1.39% 23.30x
Travel, Food, Fashion & Fitness 6.22% 22.81x
Home Decoration - Crafts & Kids 1.08% 22.80x
European Museums, Restaurants & Events 1.91% 22.70x
Organic Beauty & Skincare Products 1.52% 21.94x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Home Lighting Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female