Dstillery Audiences

CUSTOM HOME LIGHTING SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Custom Home Lighting Shoppers Audience

Below you'll find more information about the Custom Home Lighting Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Custom Home Lighting Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Home Lighting Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Home Lighting Shoppers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 100.00% 95.64x
Orlando Activities Researchers 65.60% 60.63x
Nashville Activity Researchers 64.69% 60.05x
Home Design and Living Publication Readers 64.65% 58.45x
Home Remodelers 67.59% 57.95x
Cholesterol Researchers 61.74% 57.80x
Home Design Enthusiasts 66.56% 56.51x
Luxury Second Home Owners 66.26% 56.36x
Online Home Decor Shoppers 64.06% 56.17x
Trendy Shoe Shoppers 67.17% 53.88x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Interest attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Home Lighting Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Home Lighting Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.36x
Chicos 0.01% 1.28x
Maurices 0.02% 1.11x
Carhartt 0.13% 1.02x
Mens Wearhouse 0.01% 1.02x
Old Navy 0.02% 1.00x
The Childrens Place 0.01% 0.93x
Victoria's Secret 0.01% 0.84x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Location attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Home Lighting Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Home Lighting Shoppers audience is onekingslane.com.

Website Composition Index
onekingslane.com 1.69% 55.47x
restorationhardware.com 2.68% 52.89x
jossandmain.com 2.21% 50.62x
westelm.com 1.17% 48.95x
containerstore.com 1.22% 47.96x
potterybarn.com 1.80% 45.11x
monrovia.com 2.82% 44.64x
provenwinners.com 1.58% 44.13x
papersource.com 1.09% 43.73x
gardenia.net 1.77% 43.61x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Web attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Home Lighting Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 4.48% 25.59x
Home Remodeling 3.00% 22.60x
Travel, Food, Fashion & Fitness 5.23% 22.02x
Home Decoration - Crafts & Kids 0.40% 21.89x
Food Cluster 0.48% 21.88x
Holiday Gifts 0.21% 21.82x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 21.75x
Dermatology 0.62% 21.35x
Homeschooling 0.18% 21.29x
Custom Gifts 0.98% 20.68x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Home Lighting Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female