Dstillery Audiences

CUSTOM HOME LIGHTING SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Custom Home Lighting Shoppers Audience

Below you'll find more information about the Custom Home Lighting Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Custom Home Lighting Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Home Lighting Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Home Lighting Shoppers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 99.99% 66.89x
Orlando Activities Researchers 67.50% 47.15x
Nashville Activity Researchers 68.88% 46.69x
Home Remodelers 64.00% 43.60x
Texas Activity Researchers 62.13% 42.83x
Trendy Shoe Shoppers 67.22% 42.53x
Luxury Second Home Owners 60.74% 42.03x
Cholesterol Researchers 65.49% 41.86x
Home Design and Living Publication Readers 58.65% 41.47x
Home Design Enthusiasts 61.97% 41.09x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Interest attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Home Lighting Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Home Lighting Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.76x
American Apparel 0.03% 1.60x
REI 0.02% 1.59x
Madewell 0.03% 1.57x
Bonobos 0.01% 1.51x
Urban Outfitters 0.04% 1.51x
Ann Taylor 0.02% 1.43x
Lululemon 0.04% 1.39x
Club Monaco 0.01% 1.34x
Talbots 0.03% 1.30x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Location attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Home Lighting Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Home Lighting Shoppers audience is food52.com.

Website Composition Index
food52.com 2.25% 39.44x
homemetry.com 3.11% 35.47x
bonnieplants.com 1.39% 34.82x
clarksusa.com 1.09% 34.51x
allaboutbirds.org 1.17% 34.46x
extension.umn.edu 1.29% 33.97x
truevalue.com 1.33% 33.67x
xojane.com 1.95% 33.31x
hyatt.com 3.10% 33.19x
freshome.com 3.18% 33.16x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Web attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Home Lighting Shoppers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 24.25x
Home Office Products 0.33% 22.32x
Travel, Food, Fashion & Fitness 3.98% 21.18x
Home Décor, Furniture, & Decorating 0.02% 21.09x
London Tourism 0.19% 19.88x
Furniture & Home Improvement 10.60% 18.60x
Home Improvement Contractor 0.80% 18.54x
Dermatology 3.16% 18.44x
DIY Decoration & Furniture 3.75% 18.44x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 18.39x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Home Lighting Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female