Dstillery Audiences

CUSTOM HOME LIGHTING SHOPPERS

Audience Size: 3 Million Devices

Explore the Custom Home Lighting Shoppers Audience

Below you'll find more information about the Custom Home Lighting Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Custom Home Lighting Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Custom Home Lighting Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Custom Home Lighting Shoppers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 100.00% 78.66x
Nashville Activity Researchers 67.05% 52.19x
Orlando Activities Researchers 67.88% 51.79x
Home Remodelers 65.34% 49.51x
Cholesterol Researchers 62.65% 48.72x
Luxury Second Home Owners 63.35% 48.48x
Trendy Shoe Shoppers 65.89% 47.80x
Online Home Decor Shoppers 64.23% 47.72x
Home Design Enthusiasts 64.13% 46.86x
Home Design and Living Publication Readers 61.95% 46.59x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Interest attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Custom Home Lighting Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Custom Home Lighting Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.65x
Old Navy 0.03% 1.33x
Chicos 0.02% 1.29x
Mens Wearhouse 0.07% 1.29x
Jos A. Bank Clothiers 0.01% 1.20x
White House Black Market 0.01% 1.17x
LOFT 0.02% 1.15x
Michael Kors 0.01% 1.14x
Gap 0.02% 1.12x
H&M 0.01% 1.12x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Location attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Custom Home Lighting Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Custom Home Lighting Shoppers audience is food52.com.

Website Composition Index
food52.com 2.11% 42.07x
freshome.com 2.98% 37.82x
ruggable.com 1.70% 36.79x
containerstore.com 5.46% 35.08x
xojane.com 1.37% 34.27x
homemetry.com 1.69% 34.15x
efaucets.com 1.30% 33.74x
thetreecenter.com 1.10% 33.55x
jossandmain.com 6.21% 33.20x
society6.com 1.65% 33.13x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Web attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Custom Home Lighting Shoppers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 25.28x
Furniture & Home Improvement 9.61% 24.72x
London Tourism 0.15% 24.35x
Travel, Food, Fashion & Fitness 5.09% 23.59x
Home Office Products 0.21% 23.59x
Food Cluster 2.11% 22.52x
Home Remodeling 6.16% 22.46x
London Tourism & Events 0.29% 21.36x
Dermatology 2.07% 20.96x
Holiday Gifts 0.62% 20.95x
Composition Percentage: The overlap percentage between the Custom Home Lighting Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Custom Home Lighting Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Custom Home Lighting Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female