Explore the Cyber Monday Shoppers Audience
Below you'll find more information about the Cyber Monday Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Cyber Monday Shoppers audience.
INTERESTS
The Cyber Monday Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cyber Monday Shoppers audience is 2020 Holiday Season Sale News Researchers.
| Interest | Composition | Index |
| 2020 Holiday Season Sale News Researchers | 23.93% | 30.17x |
| New Years Resolution Researchers | 17.32% | 23.40x |
| Halloween Candy Enthusiasts | 19.46% | 23.23x |
| Spring Cleaning Enthusiasts | 16.63% | 21.69x |
| Techies | 26.75% | 21.37x |
| Mobile Phone Comparison Shoppers | 23.23% | 20.70x |
| COVID Vaccine Researchers | 15.45% | 20.37x |
| Vodka Enthusiasts | 9.65% | 20.30x |
| Cord Cutters | 17.63% | 19.57x |
| Migraine Researchers | 12.30% | 19.14x |
Composition Percentage:
The overlap percentage between the Cyber Monday Shoppers audience and the Interest attribute.
Index: A comparison of the Cyber Monday Shoppers audience to the internet population.
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APPAREL RETAILERS
The Cyber Monday Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cyber Monday Shoppers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.50x |
| Chicos | 0.02% | 1.46x |
| Michael Kors | 0.01% | 1.46x |
| Forever 21 | 0.01% | 1.44x |
| Aeropostale | 0.02% | 1.30x |
| Buckle | 0.02% | 1.28x |
| Lane Bryant | 0.02% | 1.27x |
| Victoria's Secret | 0.04% | 1.26x |
| Gymboree | 0.02% | 1.24x |
| White House Black Market | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the Cyber Monday Shoppers audience and the Location attribute.
Index: A comparison of the Cyber Monday Shoppers audience to the internet population.
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WEBSITES
The Cyber Monday Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cyber Monday Shoppers audience is droid-life.com.
| Website | Composition | Index |
| droid-life.com | 13.32% | 22.13x |
| gizchina.com | 3.58% | 21.24x |
| liliputing.com | 2.04% | 19.75x |
| chromeunboxed.com | 6.06% | 19.22x |
| dsogaming.com | 3.01% | 18.54x |
| cnx-software.com | 1.05% | 18.51x |
| notebookcheck.net | 18.09% | 18.41x |
| thurrott.com | 1.82% | 17.76x |
| betanews.com | 1.55% | 17.06x |
| 9to5google.com | 19.67% | 17.02x |
Composition Percentage:
The overlap percentage between the Cyber Monday Shoppers audience and the Web attribute.
Index: A comparison of the Cyber Monday Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cyber Monday Shoppers audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 15.51% | 9.35x |
| Small Business Resources | 14.94% | 8.90x |
| Mobile Industry Information | 0.15% | 7.82x |
| Travel, Food, Fashion & Fitness | 0.97% | 7.64x |
| Smartphones | 22.77% | 7.47x |
| Data Centers | 0.28% | 7.28x |
| Studio & Franchise Video Game Players | 1.70% | 7.10x |
| Liberal Media | 15.63% | 7.04x |
| Photography | 3.77% | 6.93x |
| Theme Park Tourism | 3.77% | 6.92x |
Composition Percentage:
The overlap percentage between the Cyber Monday Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cyber Monday Shoppers audience to the internet population.
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DEMOGRAPHICS
The Cyber Monday Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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