Dstillery Audiences

CYBER MONDAY SHOPPERS

Audience Size: 4 Million Devices

Explore the Cyber Monday Shoppers Audience

Below you'll find more information about the Cyber Monday Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Cyber Monday Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Cyber Monday Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cyber Monday Shoppers audience is 2020 Holiday Season Sale News Researchers.

Interest Composition Index
2020 Holiday Season Sale News Researchers 23.93% 30.17x
New Years Resolution Researchers 17.32% 23.40x
Halloween Candy Enthusiasts 19.46% 23.23x
Spring Cleaning Enthusiasts 16.63% 21.69x
Techies 26.75% 21.37x
Mobile Phone Comparison Shoppers 23.23% 20.70x
COVID Vaccine Researchers 15.45% 20.37x
Vodka Enthusiasts 9.65% 20.30x
Cord Cutters 17.63% 19.57x
Migraine Researchers 12.30% 19.14x
Composition Percentage: The overlap percentage between the Cyber Monday Shoppers audience and the Interest attribute.
Index: A comparison of the Cyber Monday Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cyber Monday Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cyber Monday Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.50x
Chicos 0.02% 1.46x
Michael Kors 0.01% 1.46x
Forever 21 0.01% 1.44x
Aeropostale 0.02% 1.30x
Buckle 0.02% 1.28x
Lane Bryant 0.02% 1.27x
Victoria's Secret 0.04% 1.26x
Gymboree 0.02% 1.24x
White House Black Market 0.02% 1.21x
Composition Percentage: The overlap percentage between the Cyber Monday Shoppers audience and the Location attribute.
Index: A comparison of the Cyber Monday Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cyber Monday Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cyber Monday Shoppers audience is droid-life.com.

Website Composition Index
droid-life.com 13.32% 22.13x
gizchina.com 3.58% 21.24x
liliputing.com 2.04% 19.75x
chromeunboxed.com 6.06% 19.22x
dsogaming.com 3.01% 18.54x
cnx-software.com 1.05% 18.51x
notebookcheck.net 18.09% 18.41x
thurrott.com 1.82% 17.76x
betanews.com 1.55% 17.06x
9to5google.com 19.67% 17.02x
Composition Percentage: The overlap percentage between the Cyber Monday Shoppers audience and the Web attribute.
Index: A comparison of the Cyber Monday Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cyber Monday Shoppers audience is Technology News.

Content Affinity Composition Index
Technology News 15.51% 9.35x
Small Business Resources 14.94% 8.90x
Mobile Industry Information 0.15% 7.82x
Travel, Food, Fashion & Fitness 0.97% 7.64x
Smartphones 22.77% 7.47x
Data Centers 0.28% 7.28x
Studio & Franchise Video Game Players 1.70% 7.10x
Liberal Media 15.63% 7.04x
Photography 3.77% 6.93x
Theme Park Tourism 3.77% 6.92x
Composition Percentage: The overlap percentage between the Cyber Monday Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Cyber Monday Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cyber Monday Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male