Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 42.45% 29.36x
Running Enthusiasts 36.96% 26.80x
Mens Fitness Publication Readers 26.37% 20.68x
Liberal News Readers 24.45% 19.98x
Men's Health Researchers 26.99% 19.40x
Ski and Snowboard Enthusiasts 28.41% 19.31x
Executive and C-Suite 29.05% 18.91x
Indoor Cycling & Spinning Enthusiasts 61.01% 18.89x
Financial News Readers 24.77% 18.63x
Tech News Enthusiasts 26.43% 18.24x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Madewell.

Location Composition Index
Madewell 0.04% 2.10x
REI 0.04% 1.96x
Intermix 0.02% 1.76x
Club Monaco 0.02% 1.72x
Patagonia 0.02% 1.71x
The North Face 0.04% 1.63x
Lorna Jane 0.01% 1.60x
Eddie Bauer 0.02% 1.60x
Levi Strauss 0.02% 1.52x
Urban Outfitters 0.08% 1.49x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is steephill.tv.

Website Composition Index
steephill.tv 1.01% 123.67x
cxmagazine.com 2.26% 122.42x
fullspeedahead.com 1.06% 119.05x
bikemag.com 1.08% 117.88x
roadcyclinguk.com 1.07% 112.74x
bikeradar.com 14.55% 109.12x
planetcyclery.com 1.75% 105.20x
velonews.com 3.39% 103.35x
adventurecycling.org 1.36% 100.90x
evanscycles.com 3.98% 100.56x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 29.05% 33.13x
Sports - Skiing, Snowboarding 0.06% 19.50x
Backpacking 12.79% 17.03x
Running & Marathons 24.39% 16.87x
Winter Sports & Gear 4.50% 16.31x
Motorcycle Racing Researchers 0.70% 12.90x
Bags & Luggage 2.97% 12.80x
Men's Dress Shirt Shopping 2.12% 10.99x
National Parks 3.28% 10.46x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 1.57% 10.40x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male