Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 35.35% 38.08x
Mountain Biking Enthusiasts 21.68% 36.11x
Competitive Sports Participants 19.97% 28.53x
Winter Sports Destination Seekers 9.73% 26.02x
Elite Cycling Gear Shoppers 29.25% 25.80x
Competitive Tri-Athletes 17.99% 24.67x
Scuba Diving Enthusiasts 12.35% 22.55x
Olympics Fans 19.00% 22.18x
Ski and Snowboard Apparel Shoppers 15.85% 21.99x
Running Enthusiasts 26.13% 21.19x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.02% 1.04x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is roadbikereview.com.

Website Composition Index
roadbikereview.com 1.76% 54.70x
bikeride.com 3.23% 52.29x
mtbr.com 5.01% 50.23x
singletracks.com 1.01% 50.02x
triathlete.com 2.75% 48.06x
roadbikerider.com 1.35% 45.35x
bikeradar.com 7.42% 45.22x
bikeperfect.com 3.30% 44.10x
bikerumor.com 3.74% 40.86x
velonews.com 4.94% 40.02x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 13.38% 31.26x
Utah Cluster 8.48% 19.26x
Winter Sports & Gear 0.12% 17.86x
Running & Marathons 7.10% 15.71x
Backpacking 1.52% 14.65x
Action Sports 0.09% 13.29x
Recreational Motor Sport Enthusiasts 0.91% 12.97x
Police Gear 0.05% 12.59x
Lacrosse College Athletics 0.10% 12.59x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.03% 11.93x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male