Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 42.57% 36.22x
Indoor Cycling & Spinning Enthusiasts 43.64% 34.68x
Running Enthusiasts 40.34% 33.50x
Fitness Activity Tracker Users 38.59% 28.20x
Executive and C-Suite 31.91% 27.58x
Mens Fitness Publication Readers 31.85% 26.63x
Financial News Readers 29.71% 26.57x
Ski and Snowboard Enthusiasts 33.80% 26.29x
Liberal News Readers 29.58% 26.22x
Financial Business Intelligence Researchers 29.80% 26.18x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is REI.

Location Composition Index
REI 0.03% 2.06x
Bonobos 0.16% 2.00x
Everlane 0.01% 1.94x
Patagonia 0.02% 1.84x
Supreme 0.01% 1.76x
Madewell 0.02% 1.60x
Jos A. Bank Clothiers 0.40% 1.59x
White House Black Market 0.49% 1.48x
Topshop 0.03% 1.44x
Mens Wearhouse 0.58% 1.37x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.94% 65.10x
bikeradar.com 11.15% 59.22x
evanscycles.com 1.88% 57.33x
roadbikerider.com 1.82% 57.01x
bikenashbar.com 1.26% 56.62x
performancebike.com 2.52% 53.96x
cannondale.com 1.32% 53.60x
wiggle.com 1.37% 53.04x
sheldonbrown.com 2.34% 52.40x
bikepacking.com 2.49% 52.33x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 23.36% 27.41x
Winter Sports & Gear 2.61% 18.99x
Backpacking 7.29% 17.84x
Sports - Skiing, Snowboarding 0.02% 17.38x
Running & Marathons 20.55% 16.14x
Motorcycle Racing Researchers 0.89% 13.60x
Bags & Luggage 1.90% 13.21x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.49% 13.15x
Men's Dress Shirt Shopping 0.84% 12.90x
Environmentally Friendly Cars 0.07% 12.69x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male