Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 32.48% 35.81x
Competitive Sports Participants 34.34% 35.05x
Running Enthusiasts 30.74% 34.14x
Ski and Snowboard Enthusiasts 30.69% 25.81x
Tech News Enthusiasts 26.34% 25.57x
Eco-Conscious Consumers 23.97% 25.52x
Ski House Second Home Owners 30.36% 25.26x
Executive and C-Suite 21.78% 25.05x
Men's Health Researchers 23.93% 24.78x
Financial News Readers 23.86% 24.78x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.14x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.44% 66.05x
bikemag.com 3.73% 54.90x
roadbikerider.com 3.97% 53.95x
bikerumor.com 6.66% 51.92x
forums.mtbr.com 5.61% 51.67x
roadbikereview.com 5.73% 51.15x
bikeperfect.com 2.40% 51.00x
bikeradar.com 15.43% 50.81x
theproscloset.com 2.78% 50.58x
sheldonbrown.com 2.35% 49.90x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 22.74% 32.13x
Winter Sports & Gear 0.96% 21.23x
Robotics 0.13% 19.17x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.95% 18.95x
Action Sports 0.68% 18.66x
Backpacking 9.36% 17.79x
Bags & Luggage 1.09% 17.03x
Running & Marathons 12.12% 17.03x
Crossfit & Obstacle Race Enthusiasts 0.54% 16.82x
Public Policy Media 2.09% 16.77x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male