Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 33.80% 31.87x
Competitive Sports Participants 34.89% 31.69x
Running Enthusiasts 31.26% 29.95x
Mountain Biking Enthusiasts 38.70% 24.73x
Ski and Snowboard Enthusiasts 29.68% 23.71x
Tech News Enthusiasts 27.17% 22.64x
Ski House Second Home Owners 30.54% 22.52x
Eco-Conscious Consumers 23.28% 22.30x
Men's Health Researchers 23.82% 22.22x
Financial News Readers 24.68% 22.15x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is LOFT.

Location Composition Index
LOFT 0.01% 1.71x
White House Black Market 0.01% 1.30x
Chicos 0.01% 1.18x
Journeys 0.01% 1.09x
Maurices 0.01% 1.00x
Mens Wearhouse 0.01% 0.99x
Carhartt 0.09% 0.95x
Victoria's Secret 0.01% 0.93x
Old Navy 0.01% 0.86x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.42% 60.18x
bikemag.com 3.36% 50.83x
forums.mtbr.com 3.69% 50.27x
bikerumor.com 6.63% 50.08x
bikeradar.com 15.26% 49.50x
roadbikerider.com 4.34% 49.24x
theproscloset.com 1.87% 49.07x
bikeperfect.com 3.14% 46.93x
roadbikereview.com 6.08% 46.72x
zwiftinsider.com 1.84% 46.71x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 23.91% 28.40x
Winter Sports & Gear 0.76% 21.89x
Action Sports 0.62% 18.03x
Backpacking 8.90% 17.07x
Bags & Luggage 1.23% 16.83x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.79% 16.76x
Crossfit & Obstacle Race Enthusiasts 0.42% 16.52x
Men's Dress Shirt Shopping 0.07% 14.38x
Running & Marathons 12.13% 14.15x
Public Policy Media 1.61% 13.83x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male