Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 40.22% 29.94x
Competitive Sports Participants 40.98% 29.55x
Running Enthusiasts 38.61% 28.85x
Executive and C-Suite 28.74% 22.74x
Financial News Readers 29.27% 22.42x
Financial Business Intelligence Researchers 30.11% 22.25x
Eco-Conscious Consumers 30.23% 22.24x
Mens Fitness Publication Readers 29.82% 22.17x
Ski and Snowboard Enthusiasts 32.39% 21.99x
Liberal News Readers 28.99% 21.67x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.75x
Urban Outfitters 0.01% 1.58x
Chicos 0.02% 1.55x
Mens Wearhouse 0.08% 1.50x
LOFT 0.02% 1.30x
Jos A. Bank Clothiers 0.01% 1.24x
Lane Bryant 0.01% 1.20x
H&M 0.01% 1.15x
Forever 21 0.01% 1.13x
Banana Republic 0.01% 1.08x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.79% 50.93x
evanscycles.com 1.02% 49.55x
vitalmtb.com 1.08% 49.35x
bikepacking.com 1.67% 49.11x
performancebike.com 1.09% 47.63x
bikereg.com 1.97% 46.15x
bikeradar.com 10.44% 46.12x
roadbikerider.com 1.89% 45.95x
bicycleretailer.com 1.27% 45.36x
parktool.com 2.01% 45.13x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 19.24% 29.04x
Winter Sports & Gear 2.34% 18.60x
Backpacking 6.63% 18.00x
Running & Marathons 19.56% 15.74x
Bags & Luggage 1.85% 14.86x
Local & Travel England - North Midlands 0.08% 14.35x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.50% 14.17x
Action Sports 1.08% 14.07x
Active Lifestyle Enthusiasts 0.06% 14.03x
Colorado Snow 1.89% 14.01x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male