Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 23.88% 43.92x
Competitive Sports Participants 28.03% 41.04x
Running Enthusiasts 21.33% 38.13x
Mountain Biking Enthusiasts 30.45% 30.88x
Camera Review Readers 23.80% 29.39x
Tech News Enthusiasts 23.81% 28.89x
Financial News Readers 17.40% 28.58x
Eco-Conscious Consumers 14.68% 28.13x
Men's Health Researchers 14.96% 28.06x
Pilots 21.82% 27.30x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.78x
LOFT 0.02% 1.84x
White House Black Market 0.01% 1.46x
Express 0.02% 1.45x
Gap 0.01% 1.43x
Banana Republic 0.01% 1.21x
Mens Wearhouse 0.02% 1.13x
Victoria's Secret 0.02% 1.13x
Maurices 0.02% 0.96x
Buckle 0.01% 0.94x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.40% 69.01x
bikemag.com 1.67% 63.58x
bikerumor.com 7.53% 58.25x
zwiftinsider.com 1.74% 57.58x
roadbikerider.com 3.45% 57.02x
sheldonbrown.com 1.48% 56.88x
roadbikereview.com 4.39% 56.61x
bikeradar.com 12.69% 54.20x
singletracks.com 4.83% 52.58x
bikepedia.com 1.05% 47.46x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 20.13% 36.86x
Winter Sports & Gear 0.48% 25.52x
Action Sports 0.37% 22.12x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.23% 20.66x
Backpacking 4.47% 20.00x
Assorted Topics (Television, Origami, Men's Health) 0.86% 19.87x
Bags & Luggage 1.17% 18.40x
Public Policy Media 1.13% 15.80x
Australia & New Zealand Media 1.15% 15.18x
Motorcycle Racing Researchers 1.54% 14.91x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male