Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 33.38% 36.97x
Competitive Sports Participants 33.80% 36.72x
Running Enthusiasts 32.99% 35.59x
Ski and Snowboard Enthusiasts 31.15% 28.02x
Eco-Conscious Consumers 24.08% 27.94x
Tech News Enthusiasts 26.48% 27.89x
Financial News Readers 24.14% 27.49x
Ski House Second Home Owners 31.38% 27.19x
Men's Health Researchers 24.18% 26.99x
Mens Fitness Publication Readers 23.04% 26.62x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.30x
Carhartt 0.12% 1.20x
Old Navy 0.02% 1.13x
Maurices 0.01% 0.81x
Victoria's Secret 0.01% 0.80x
Journeys 0.01% 0.74x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.39% 61.99x
roadbikerider.com 3.63% 52.53x
bikemag.com 3.70% 51.00x
bikeperfect.com 1.63% 50.64x
bikeradar.com 14.52% 50.35x
roadbikereview.com 5.35% 50.15x
forums.mtbr.com 7.51% 45.00x
sheldonbrown.com 2.34% 44.99x
theproscloset.com 3.78% 44.82x
mapmyride.com 1.84% 44.69x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 21.02% 31.06x
Winter Sports & Gear 1.10% 23.39x
Running & Marathons 12.98% 18.35x
Action Sports 0.72% 17.71x
Homeschooling 0.10% 17.26x
Backpacking 8.38% 17.19x
Bags & Luggage 1.06% 17.16x
Men's Dress Shirt Shopping 0.17% 16.81x
Public Policy Media 2.38% 16.57x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.83% 16.26x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male