Explore the Cycling Enthusiasts Audience
Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Cycling Enthusiasts audience.
INTERESTS
The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cycling Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 43.20% | 49.16x |
| Mountain Biking Enthusiasts | 34.25% | 38.34x |
| Competitive Sports Participants | 21.73% | 33.44x |
| Running Enthusiasts | 24.04% | 28.23x |
| Winter Sports Destination Seekers | 17.31% | 28.08x |
| Elite Cycling Gear Shoppers | 39.45% | 27.53x |
| Ski and Snowboard Enthusiasts | 21.94% | 27.37x |
| Shoe Shoppers | 19.04% | 23.42x |
| Competitive Tri-Athletes | 19.77% | 22.10x |
| Mens Business Clothes Shoppers | 7.00% | 21.31x |
Composition Percentage:
The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.02% | 1.80x |
| H&M | 0.02% | 1.43x |
| LOFT | 0.01% | 1.34x |
| White House Black Market | 0.01% | 1.24x |
| Express | 0.02% | 1.19x |
| Journeys | 0.02% | 1.19x |
| Mens Wearhouse | 0.01% | 1.18x |
| Aeropostale | 0.01% | 1.16x |
| Urban Outfitters | 0.02% | 1.15x |
| Zumiez | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
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WEBSITES
The Cycling Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cycling Enthusiasts audience is calledtoshare.com.
| Website | Composition | Index |
| calledtoshare.com | 1.25% | 88.08x |
| cxmagazine.com | 1.41% | 78.17x |
| gravelcyclist.com | 1.03% | 76.61x |
| bikeexchange.com | 2.13% | 73.19x |
| roadbikereview.com | 4.04% | 69.91x |
| zwiftinsider.com | 1.22% | 67.77x |
| singletracks.com | 2.45% | 62.63x |
| mtbr.com | 9.31% | 62.30x |
| sheldonbrown.com | 1.41% | 61.20x |
| bikeride.com | 6.02% | 61.18x |
Composition Percentage:
The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.
| Content Affinity | Composition | Index |
| US Cycling | 22.25% | 36.71x |
| Winter Sports & Gear | 0.17% | 20.60x |
| Action Sports | 0.20% | 19.10x |
| Utah Cluster | 10.52% | 18.73x |
| Running & Marathons | 9.23% | 16.66x |
| Backpacking | 2.70% | 16.41x |
| Lacrosse College Athletics | 0.13% | 13.11x |
| Recreational Motor Sport Enthusiasts | 1.33% | 12.15x |
| Police Gear | 0.09% | 12.02x |
| South Carolina Travel | 0.05% | 12.02x |
Composition Percentage:
The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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