Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 43.29% 31.37x
Indoor Cycling & Spinning Enthusiasts 43.29% 29.28x
Running Enthusiasts 37.77% 27.81x
Elite Cycling Gear Shoppers 36.32% 26.64x
Fitness Activity Tracker Users 36.02% 25.58x
Rock Climbing Enthusiasts 33.33% 23.20x
Ski and Snowboard Enthusiasts 31.03% 21.53x
Mens Fitness Publication Readers 30.00% 21.13x
Executive and C-Suite 31.27% 20.84x
Men's Health Researchers 29.33% 20.33x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is REI.

Location Composition Index
REI 0.05% 2.55x
Patagonia 0.04% 2.21x
Lorna Jane 0.01% 1.81x
Everlane 0.01% 1.80x
Bonobos 0.11% 1.76x
Jos A. Bank Clothiers 0.50% 1.52x
The North Face 0.04% 1.52x
Johnston and Murphy 0.23% 1.48x
American Apparel 0.07% 1.47x
Lululemon 0.10% 1.46x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cyclingtips.com.

Website Composition Index
cyclingtips.com 1.27% 100.44x
cxmagazine.com 3.19% 97.57x
pezcyclingnews.com 1.06% 96.58x
steephill.tv 1.29% 90.08x
cyclingfans.com 1.10% 89.91x
planetcyclery.com 1.81% 89.18x
velonews.com 2.20% 86.76x
velocipedesalon.com 1.09% 85.69x
bikeradar.com 16.70% 83.46x
trainerroad.com 1.35% 83.04x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 30.23% 28.76x
Winter Sports & Gear 3.79% 17.78x
Backpacking 10.62% 17.74x
Sports - Skiing, Snowboarding 0.04% 17.13x
Running & Marathons 23.25% 15.41x
Motorcycle Racing Researchers 1.07% 13.19x
Mysticism 0.39% 12.47x
Bags & Luggage 2.72% 12.31x
Men's Dress Shirt Shopping 1.42% 10.73x
Local & Travel England - East Midlands 0.28% 10.70x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male