Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 38.51% 30.71x
Competitive Sports Participants 37.71% 30.59x
Running Enthusiasts 36.21% 28.98x
Ski and Snowboard Enthusiasts 31.37% 22.45x
Eco-Conscious Consumers 27.33% 22.17x
Tech News Enthusiasts 27.94% 22.15x
Financial News Readers 27.07% 21.96x
Mens Fitness Publication Readers 26.60% 21.92x
Ski House Second Home Owners 30.20% 21.78x
Financial Business Intelligence Researchers 27.20% 21.75x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.55x
Mens Wearhouse 0.01% 1.37x
Carhartt 0.14% 1.03x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is bikepacking.com.

Website Composition Index
bikepacking.com 1.31% 51.73x
cxmagazine.com 1.98% 51.22x
bikereg.com 1.53% 48.54x
parktool.com 1.55% 47.72x
roadbikerider.com 3.08% 43.13x
bikeradar.com 14.72% 41.39x
eriksbikeshop.com 1.29% 40.87x
sheldonbrown.com 2.60% 40.62x
roadbikereview.com 5.58% 40.60x
bikemag.com 4.11% 39.04x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 23.36% 28.15x
Winter Sports & Gear 2.14% 20.16x
Backpacking 6.83% 18.03x
Running & Marathons 19.16% 15.79x
Action Sports 1.07% 15.76x
Bags & Luggage 1.71% 15.43x
Scotland Travel 0.15% 15.19x
Colorado Snow 1.60% 14.24x
Active Lifestyle Enthusiasts 0.04% 14.19x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.37% 13.86x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male