Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 32.98% 35.88x
Competitive Sports Participants 34.35% 35.62x
Running Enthusiasts 30.35% 33.74x
Mountain Biking Enthusiasts 36.46% 27.51x
Ski and Snowboard Enthusiasts 28.92% 26.29x
Tech News Enthusiasts 27.00% 26.28x
Camera Review Readers 27.60% 25.82x
Men's Health Researchers 23.23% 25.71x
Financial News Readers 22.91% 25.36x
Ski House Second Home Owners 29.16% 25.23x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.91x
Express 0.03% 1.58x
Chicos 0.02% 1.51x
Mens Wearhouse 0.04% 1.46x
Jos A. Bank Clothiers 0.02% 1.45x
J. Crew 0.01% 1.42x
Talbots 0.01% 1.36x
White House Black Market 0.02% 1.34x
Hollister 0.01% 1.32x
LOFT 0.02% 1.30x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.40% 61.74x
bikemag.com 2.75% 56.18x
forums.mtbr.com 2.36% 54.98x
bikerumor.com 6.70% 53.51x
bikeradar.com 13.77% 53.45x
roadbikerider.com 4.16% 53.31x
theproscloset.com 1.22% 52.79x
cyclingabout.com 1.05% 52.44x
bikeperfect.com 3.22% 51.73x
zwiftinsider.com 1.61% 51.67x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 23.13% 29.60x
Winter Sports & Gear 0.42% 20.64x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.92% 18.98x
Backpacking 7.50% 18.63x
Action Sports 0.45% 18.20x
Bags & Luggage 1.13% 17.36x
Men's Dress Shirt Shopping 0.04% 17.17x
Crossfit & Obstacle Race Enthusiasts 0.19% 16.88x
Public Policy Media 1.42% 15.20x
Running & Marathons 11.30% 14.10x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male