Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 42.36% 35.83x
Indoor Cycling & Spinning Enthusiasts 41.60% 33.65x
Running Enthusiasts 37.91% 32.28x
Elite Cycling Gear Shoppers 35.17% 29.33x
Fitness Activity Tracker Users 38.37% 28.19x
Rock Climbing Enthusiasts 32.81% 26.64x
Ski and Snowboard Enthusiasts 30.27% 25.93x
Mens Fitness Publication Readers 28.91% 25.59x
Executive and C-Suite 30.72% 25.24x
Tech News Enthusiasts 29.11% 24.88x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 2.18x
REI 0.04% 2.02x
Bonobos 0.14% 1.81x
Patagonia 0.03% 1.72x
Jos A. Bank Clothiers 0.46% 1.54x
Free People 0.04% 1.54x
The North Face 0.03% 1.46x
Supreme 0.01% 1.45x
Lululemon 0.08% 1.36x
White House Black Market 0.40% 1.36x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 2.27% 61.17x
planetcyclery.com 1.10% 58.24x
velonews.com 1.38% 56.69x
bikeradar.com 12.84% 54.47x
stridenation.com 1.18% 54.12x
roadbikerider.com 2.01% 52.24x
evanscycles.com 2.56% 51.94x
bikemag.com 3.16% 51.21x
bikenashbar.com 1.97% 50.58x
trekbicyclesuperstore.com 1.38% 49.58x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 27.70% 26.99x
Winter Sports & Gear 3.39% 18.09x
Backpacking 9.25% 17.29x
Sports - Skiing, Snowboarding 0.03% 16.42x
Running & Marathons 23.15% 15.75x
Motorcycle Racing Researchers 0.91% 13.24x
Bags & Luggage 2.41% 12.79x
Men's Dress Shirt Shopping 1.26% 12.16x
Environmentally Friendly Cars 0.09% 11.57x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.48% 11.48x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male