Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 5.1 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 43.11% 23.91x
Competitive Sports Participants 44.66% 23.33x
Running Enthusiasts 42.18% 23.04x
Executive and C-Suite 33.80% 19.39x
Mens Fitness Publication Readers 30.47% 19.26x
Financial Business Intelligence Researchers 32.87% 18.78x
Tech News Enthusiasts 32.89% 18.77x
Financial News Readers 32.86% 18.75x
Liberal News Readers 31.48% 18.66x
Eco-Conscious Consumers 32.81% 18.50x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.89x
Patagonia 0.01% 1.63x
Urban Outfitters 0.04% 1.45x
The North Face 0.02% 1.41x
Free People 0.02% 1.39x
Tommy Bahama 0.01% 1.38x
American Apparel 0.03% 1.36x
Armani 0.02% 1.34x
Madewell 0.02% 1.31x
Bonobos 0.01% 1.31x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.47% 42.53x
evanscycles.com 1.08% 40.79x
bikeradar.com 8.62% 40.60x
roadbikerider.com 1.41% 39.62x
bikepacking.com 1.72% 39.32x
performancebike.com 1.23% 39.17x
vitalmtb.com 1.16% 38.99x
roadbikereview.com 3.65% 37.43x
bikereg.com 2.00% 37.37x
sheldonbrown.com 1.68% 37.16x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 16.82% 22.79x
Sports - Skiing, Snowboarding 0.02% 17.12x
Backpacking 5.75% 14.56x
Winter Sports & Gear 2.11% 14.15x
Running & Marathons 16.93% 13.48x
Motorcycle Racing Researchers 0.79% 11.96x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.30% 11.93x
Bags & Luggage 1.60% 11.43x
Active Lifestyle Enthusiasts 0.06% 11.30x
Public Policy Media 3.36% 11.22x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male