Explore the Cycling Enthusiasts Audience
Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Cycling Enthusiasts audience.
INTERESTS
The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cycling Enthusiasts audience is Competitive Sports Participants.
| Interest | Composition | Index |
| Competitive Sports Participants | 43.29% | 31.37x |
| Indoor Cycling & Spinning Enthusiasts | 43.29% | 29.28x |
| Running Enthusiasts | 37.77% | 27.81x |
| Elite Cycling Gear Shoppers | 36.32% | 26.64x |
| Fitness Activity Tracker Users | 36.02% | 25.58x |
| Rock Climbing Enthusiasts | 33.33% | 23.20x |
| Ski and Snowboard Enthusiasts | 31.03% | 21.53x |
| Mens Fitness Publication Readers | 30.00% | 21.13x |
| Executive and C-Suite | 31.27% | 20.84x |
| Men's Health Researchers | 29.33% | 20.33x |
Composition Percentage:
The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.05% | 2.55x |
| Patagonia | 0.04% | 2.21x |
| Lorna Jane | 0.01% | 1.81x |
| Everlane | 0.01% | 1.80x |
| Bonobos | 0.11% | 1.76x |
| Jos A. Bank Clothiers | 0.50% | 1.52x |
| The North Face | 0.04% | 1.52x |
| Johnston and Murphy | 0.23% | 1.48x |
| American Apparel | 0.07% | 1.47x |
| Lululemon | 0.10% | 1.46x |
Composition Percentage:
The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
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WEBSITES
The Cycling Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Cycling Enthusiasts audience is cyclingtips.com.
| Website | Composition | Index |
| cyclingtips.com | 1.27% | 100.44x |
| cxmagazine.com | 3.19% | 97.57x |
| pezcyclingnews.com | 1.06% | 96.58x |
| steephill.tv | 1.29% | 90.08x |
| cyclingfans.com | 1.10% | 89.91x |
| planetcyclery.com | 1.81% | 89.18x |
| velonews.com | 2.20% | 86.76x |
| velocipedesalon.com | 1.09% | 85.69x |
| bikeradar.com | 16.70% | 83.46x |
| trainerroad.com | 1.35% | 83.04x |
Composition Percentage:
The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.
| Content Affinity | Composition | Index |
| US Cycling | 30.23% | 28.76x |
| Winter Sports & Gear | 3.79% | 17.78x |
| Backpacking | 10.62% | 17.74x |
| Sports - Skiing, Snowboarding | 0.04% | 17.13x |
| Running & Marathons | 23.25% | 15.41x |
| Motorcycle Racing Researchers | 1.07% | 13.19x |
| Mysticism | 0.39% | 12.47x |
| Bags & Luggage | 2.72% | 12.31x |
| Men's Dress Shirt Shopping | 1.42% | 10.73x |
| Local & Travel England - East Midlands | 0.28% | 10.70x |
Composition Percentage:
The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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