Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 40.52% 28.55x
Running Enthusiasts 34.69% 25.52x
Mens Fitness Publication Readers 24.46% 18.93x
Liberal News Readers 22.00% 18.77x
Ski and Snowboard Enthusiasts 25.17% 18.21x
Men's Health Researchers 25.70% 18.02x
Financial News Readers 21.69% 17.81x
Executive and C-Suite 25.64% 17.23x
Indoor Cycling & Spinning Enthusiasts 59.31% 17.21x
Competitive Tri-Athletes 34.07% 16.83x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.02x
Free People 0.02% 1.88x
American Apparel 0.04% 1.86x
Madewell 0.02% 1.67x
REI 0.02% 1.66x
The North Face 0.02% 1.64x
Columbia 0.01% 1.48x
Kate Spade 0.02% 1.47x
Urban Outfitters 0.05% 1.45x
Eddie Bauer 0.01% 1.44x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is zipp.com.

Website Composition Index
zipp.com 0.53% 125.01x
cxmagazine.com 1.83% 121.86x
steephill.tv 1.18% 121.78x
gravelcyclist.com 0.92% 119.53x
visiontechusa.com 0.27% 119.02x
pezcyclingnews.com 0.92% 118.20x
lezyne.com 0.37% 117.78x
cyclingfans.com 0.98% 117.66x
climbbybike.com 0.22% 113.28x
commencalusa.com 0.23% 113.13x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 31.18% 32.95x
Sports - Skiing, Snowboarding 0.07% 17.17x
Winter Sports & Gear 3.95% 17.01x
Running & Marathons 24.70% 16.66x
Backpacking 12.49% 16.05x
Bags & Luggage 2.66% 11.95x
Motorcycle Racing Researchers 0.68% 11.90x
Men's Dress Shirt Shopping 1.95% 10.21x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 9.53% 9.88x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 1.35% 9.75x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999