Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 41.86% 36.12x
Indoor Cycling & Spinning Enthusiasts 41.28% 35.81x
Running Enthusiasts 39.45% 34.25x
Executive and C-Suite 30.41% 28.08x
Fitness Activity Tracker Users 37.80% 27.88x
Financial News Readers 29.10% 27.07x
Mens Fitness Publication Readers 30.95% 26.94x
Liberal News Readers 28.73% 26.74x
Financial Business Intelligence Researchers 30.04% 26.70x
Ski and Snowboard Enthusiasts 32.77% 26.53x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.14x
REI 0.02% 1.95x
Bonobos 0.01% 1.81x
The North Face 0.02% 1.79x
Madewell 0.02% 1.64x
Urban Outfitters 0.04% 1.55x
Free People 0.02% 1.48x
Lululemon 0.04% 1.45x
Uniqlo 0.01% 1.43x
Brooks Brothers 0.03% 1.42x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.80% 63.82x
bikeradar.com 10.60% 58.19x
evanscycles.com 1.55% 57.50x
roadbikerider.com 1.72% 57.04x
performancebike.com 1.86% 54.94x
roadbikereview.com 4.71% 53.27x
sheldonbrown.com 2.11% 52.72x
wiggle.com 1.25% 52.29x
bikepacking.com 2.37% 52.08x
bikemag.com 2.97% 51.79x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 21.24% 28.95x
Sports - Skiing, Snowboarding 0.02% 20.56x
Backpacking 6.85% 18.22x
Winter Sports & Gear 2.54% 18.16x
Running & Marathons 19.80% 16.28x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.43% 14.40x
Environmentally Friendly Cars 0.06% 14.25x
Bags & Luggage 1.83% 14.10x
Motorcycle Racing Researchers 0.91% 13.68x
Local & Travel England - Northern England 0.12% 13.30x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male