Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 36.14% 120.64x
Competitive Sports Participants 33.17% 117.01x
Running Enthusiasts 33.66% 113.91x
Eco-Conscious Consumers 25.74% 97.00x
Cholesterol Researchers 22.77% 88.49x
Financial News Readers 23.76% 86.91x
Home Custom Bedroom Decorators 24.26% 85.57x
Custom Home Lighting Shoppers 24.26% 85.57x
Exercise and Gym Researchers 26.24% 85.30x
Craft Spirits Enthusiasts 27.23% 81.10x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.90x
Chicos 0.01% 1.44x
Old Navy 0.02% 1.32x
Victoria's Secret 0.01% 1.10x
Mens Wearhouse 0.01% 1.06x
Maurices 0.01% 0.99x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is bikepacking.com.

Website Composition Index
bikepacking.com 1.18% 50.92x
cxmagazine.com 2.23% 50.74x
bikereg.com 1.36% 47.57x
parktool.com 1.37% 47.04x
bikeperfect.com 1.46% 44.68x
roadbikerider.com 4.65% 40.94x
eriksbikeshop.com 1.13% 40.18x
zwiftinsider.com 1.76% 39.86x
sheldonbrown.com 3.33% 38.98x
roadbikereview.com 7.40% 38.41x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 31.68% 57.81x
Running & Marathons 20.79% 32.43x
Backpacking 8.91% 31.92x
Assorted Topics (Family, Household Wellness, The Beach) 7.43% 22.44x
Legal Information Research Cluster 8.42% 21.70x
Ireland Cluster 6.93% 20.94x
Wine, Liquor & Mixology 6.93% 20.62x
Guitars & Instruments 4.95% 19.95x
Hometown Livability 5.94% 17.95x
Stay at Home Mom 16.34% 16.12x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male