Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 42.75% 42.99x
Running Enthusiasts 37.41% 38.42x
Elite Cycling Gear Shoppers 38.33% 35.31x
Fitness Activity Tracker Users 38.48% 34.02x
Rock Climbing Enthusiasts 31.90% 30.64x
Mens Fitness Publication Readers 27.40% 30.25x
Ski and Snowboard Enthusiasts 29.33% 28.86x
Indoor Cycling & Spinning Enthusiasts 62.24% 28.68x
Men's Health Researchers 28.40% 28.48x
Liberal News Readers 24.04% 28.20x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.43x
Mens Wearhouse 0.44% 1.11x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 2.81% 115.47x
cyclingtips.com 1.43% 109.83x
cyclingfans.com 1.06% 105.68x
steephill.tv 1.25% 104.92x
velonews.com 2.35% 100.04x
bikeradar.com 15.15% 98.02x
planetcyclery.com 1.99% 96.12x
roadbikerider.com 1.74% 95.14x
bikemag.com 2.60% 94.57x
nashbar.com 1.13% 93.70x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 29.55% 37.03x
Backpacking 11.76% 21.05x
Winter Sports & Gear 4.27% 20.42x
Running & Marathons 24.55% 18.81x
Bags & Luggage 2.84% 15.73x
Men's Dress Shirt Shopping 1.66% 14.20x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.24% 12.85x
Colorado Snow 3.97% 12.36x
Weight Lifting Enthusiasts 6.47% 11.57x
National Parks 2.95% 11.56x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male