Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 1.6 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 43.20% 49.16x
Mountain Biking Enthusiasts 34.25% 38.34x
Competitive Sports Participants 21.73% 33.44x
Running Enthusiasts 24.04% 28.23x
Winter Sports Destination Seekers 17.31% 28.08x
Elite Cycling Gear Shoppers 39.45% 27.53x
Ski and Snowboard Enthusiasts 21.94% 27.37x
Shoe Shoppers 19.04% 23.42x
Competitive Tri-Athletes 19.77% 22.10x
Mens Business Clothes Shoppers 7.00% 21.31x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.80x
H&M 0.02% 1.43x
LOFT 0.01% 1.34x
White House Black Market 0.01% 1.24x
Express 0.02% 1.19x
Journeys 0.02% 1.19x
Mens Wearhouse 0.01% 1.18x
Aeropostale 0.01% 1.16x
Urban Outfitters 0.02% 1.15x
Zumiez 0.02% 1.12x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is calledtoshare.com.

Website Composition Index
calledtoshare.com 1.25% 88.08x
cxmagazine.com 1.41% 78.17x
gravelcyclist.com 1.03% 76.61x
bikeexchange.com 2.13% 73.19x
roadbikereview.com 4.04% 69.91x
zwiftinsider.com 1.22% 67.77x
singletracks.com 2.45% 62.63x
mtbr.com 9.31% 62.30x
sheldonbrown.com 1.41% 61.20x
bikeride.com 6.02% 61.18x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 22.25% 36.71x
Winter Sports & Gear 0.17% 20.60x
Action Sports 0.20% 19.10x
Utah Cluster 10.52% 18.73x
Running & Marathons 9.23% 16.66x
Backpacking 2.70% 16.41x
Lacrosse College Athletics 0.13% 13.11x
Recreational Motor Sport Enthusiasts 1.33% 12.15x
Police Gear 0.09% 12.02x
South Carolina Travel 0.05% 12.02x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male