Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 41.14% 29.27x
Running Enthusiasts 36.04% 26.92x
Fitness Activity Tracker Users 38.45% 23.56x
Mens Fitness Publication Readers 26.09% 21.38x
Rock Climbing Enthusiasts 33.24% 20.48x
Liberal News Readers 23.64% 20.41x
Men's Health Researchers 27.32% 20.08x
Ski and Snowboard Enthusiasts 28.87% 19.82x
Indoor Cycling & Spinning Enthusiasts 59.91% 19.37x
Executive and C-Suite 29.67% 19.30x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 2.29x
REI 0.04% 2.11x
Madewell 0.04% 1.95x
LL Bean 0.01% 1.74x
Club Monaco 0.02% 1.67x
Columbia 0.02% 1.63x
Intermix 0.01% 1.61x
American Apparel 0.06% 1.58x
Kate Spade 0.03% 1.57x
Free People 0.03% 1.56x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 2.67% 128.97x
steephill.tv 1.12% 116.42x
cyclingtips.com 1.26% 114.88x
bikemag.com 1.50% 113.09x
bikeradar.com 14.44% 112.26x
roadbikerider.com 1.22% 110.87x
velonews.com 2.76% 110.53x
nashbar.com 1.38% 106.04x
planetcyclery.com 1.95% 105.28x
roadbikereview.com 4.71% 104.46x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 26.66% 32.47x
Sports - Skiing, Snowboarding 0.06% 20.39x
Backpacking 12.11% 17.75x
Running & Marathons 22.85% 17.38x
Winter Sports & Gear 4.42% 16.27x
Bags & Luggage 2.86% 13.66x
Motorcycle Racing Researchers 0.74% 13.09x
Men's Dress Shirt Shopping 1.86% 12.08x
Golf & Boats 0.02% 11.32x
Environmentally Friendly Cars 0.09% 11.14x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male