Dstillery Audiences

CYCLING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Cycling Enthusiasts Audience

Below you'll find more information about the Cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cycling Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 39.28% 26.84x
Indoor Cycling & Spinning Enthusiasts 39.62% 26.80x
Running Enthusiasts 38.15% 26.00x
Ski and Snowboard Enthusiasts 33.43% 20.89x
Ski House Second Home Owners 32.39% 20.62x
Financial News Readers 26.54% 20.60x
Eco-Conscious Consumers 28.93% 20.52x
Tech News Enthusiasts 29.89% 20.47x
Executive and C-Suite 25.66% 20.13x
Men's Health Researchers 28.20% 19.94x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cycling Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.02x
Jos A. Bank Clothiers 0.01% 1.87x
Chicos 0.02% 1.78x
Talbots 0.01% 1.67x
White House Black Market 0.02% 1.60x
Lane Bryant 0.01% 1.48x
Banana Republic 0.01% 1.44x
Gap 0.01% 1.43x
Gymboree 0.01% 1.42x
Zumiez 0.01% 1.41x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Cycling Enthusiasts audience is cxmagazine.com.

Website Composition Index
cxmagazine.com 1.65% 50.68x
bikeperfect.com 1.44% 44.67x
roadbikerider.com 4.17% 42.83x
sheldonbrown.com 2.74% 40.97x
zwiftinsider.com 1.49% 40.52x
roadbikereview.com 6.34% 40.32x
bikeradar.com 16.45% 40.19x
bikemunk.com 1.09% 39.65x
bikemag.com 4.33% 39.53x
slowtwitch.com 1.18% 38.95x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 23.52% 21.72x
Winter Sports & Gear 1.41% 17.36x
Running & Marathons 16.04% 13.27x
Fashion & Cosmetics 0.02% 13.06x
Bags & Luggage 1.52% 13.02x
Backpacking 8.60% 12.99x
Action Sports 0.77% 12.70x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.26% 12.04x
Public Policy Media 2.80% 11.91x
Motorcycle Racing Researchers 0.98% 11.64x
Composition Percentage: The overlap percentage between the Cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male