Dstillery Audiences

DIY UPCYCLE HOME PROJECT PLANNERS

Audience Size: 1.4 Million Devices

Explore the DIY Upcycle Home Project Planners Audience

Below you'll find more information about the DIY Upcycle Home Project Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the DIY Upcycle Home Project Planners audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Upcycle Home Project Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Upcycle Home Project Planners audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 36.32% 57.69x
Home DIY Enthusiasts 28.21% 48.11x
Home and Garden TV Fans 22.89% 46.07x
HGTV Enthusiasts 35.75% 42.35x
Homeowners 44.37% 39.68x
Seasonal Recipe Blog Readers 38.23% 38.68x
Home Remodelers 20.03% 38.44x
Home Design Enthusiasts 20.08% 37.89x
Seasonal Lifestyle Blog Readers 38.97% 37.87x
DIYers 33.01% 36.53x
Composition Percentage: The overlap percentage between the DIY Upcycle Home Project Planners audience and the Interest attribute.
Index: A comparison of the DIY Upcycle Home Project Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Upcycle Home Project Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Upcycle Home Project Planners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.48x
Maurices 0.04% 1.44x
Lane Bryant 0.01% 1.43x
White House Black Market 0.01% 1.28x
Carhartt 0.13% 1.22x
Buckle 0.01% 1.21x
LOFT 0.01% 1.04x
Aeropostale 0.01% 1.04x
Old Navy 0.01% 0.88x
Gymboree 0.01% 0.88x
Composition Percentage: The overlap percentage between the DIY Upcycle Home Project Planners audience and the Location attribute.
Index: A comparison of the DIY Upcycle Home Project Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Upcycle Home Project Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Upcycle Home Project Planners audience is ideastoknow.com.

Website Composition Index
ideastoknow.com 1.08% 70.44x
dododsondesigns.com 1.72% 66.24x
thebudgetdecorator.com 1.41% 62.10x
followtheyellowbrickhome.com 1.27% 61.26x
thepaintedhinge.com 1.03% 61.22x
littlehouseoffour.com 2.22% 60.62x
deliciousanddiy.com 2.28% 60.61x
debbie-debbiedoos.com 1.14% 60.52x
awellpurposedwoman.com 1.11% 59.88x
awonderfulthought.com 1.31% 59.42x
Composition Percentage: The overlap percentage between the DIY Upcycle Home Project Planners audience and the Web attribute.
Index: A comparison of the DIY Upcycle Home Project Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Upcycle Home Project Planners audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 6.12% 35.95x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.62% 31.56x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 30.94x
Home Remodeling 1.18% 29.54x
Home Decoration - Remodeling & Outdoors 35.81% 28.81x
Scrapbooking & Home Art Projects 6.70% 27.50x
Home Decoration Content Readers 26.57% 27.28x
Arts & Crafts 0.10% 25.46x
Cakes & Sweets 0.79% 24.52x
Homemade Jewelry & Crafts 0.16% 24.14x
Composition Percentage: The overlap percentage between the DIY Upcycle Home Project Planners audience and the Content Affinity attribute.
Index: A comparison of the DIY Upcycle Home Project Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Upcycle Home Project Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female