Dstillery Audiences

DIY UPCYCLE HOME PROJECT PLANNERS

Audience Size: 3.5 Million Devices

Explore the DIY Upcycle Home Project Planners Audience

Below you'll find more information about the DIY Upcycle Home Project Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the DIY Upcycle Home Project Planners audience.

Dstillery Crafted Audiences

INTERESTS

The DIY Upcycle Home Project Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIY Upcycle Home Project Planners audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 52.53% 36.69x
Home DIY Enthusiasts 46.62% 34.86x
Home and Garden TV Fans 44.26% 31.99x
Shelf-Stable Food Content Readers 0.85% 29.93x
HGTV Enthusiasts 44.26% 29.61x
Home Remodelers 38.03% 29.35x
DIYers 43.24% 29.06x
Pantry Recipes Researchers 0.60% 28.84x
Home Design Enthusiasts 38.09% 28.39x
Home Exterior Design Enthusiasts 36.20% 27.24x
Composition Percentage: The overlap percentage between the DIY Upcycle Home Project Planners audience and the Interest attribute.
Index: A comparison of the DIY Upcycle Home Project Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIY Upcycle Home Project Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIY Upcycle Home Project Planners audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.28x
Maurices 0.02% 1.13x
Victoria's Secret 0.01% 1.10x
Mens Wearhouse 0.01% 1.05x
Old Navy 0.01% 1.00x
Composition Percentage: The overlap percentage between the DIY Upcycle Home Project Planners audience and the Location attribute.
Index: A comparison of the DIY Upcycle Home Project Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIY Upcycle Home Project Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIY Upcycle Home Project Planners audience is homedesigninspired.com.

Website Composition Index
homedesigninspired.com 1.19% 47.97x
dododsondesigns.com 1.07% 47.68x
andersonandgrant.com 1.18% 45.94x
craftaholicsanonymous.net 2.00% 44.40x
gardenandtable.net 1.18% 44.31x
littlehouseoffour.com 3.09% 43.10x
ducttapeanddenim.com 1.47% 43.09x
your-daily-plus.com 1.64% 42.79x
thriftyandchic.com 1.20% 42.73x
dogtoysadvisor.com 1.28% 42.73x
Composition Percentage: The overlap percentage between the DIY Upcycle Home Project Planners audience and the Web attribute.
Index: A comparison of the DIY Upcycle Home Project Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIY Upcycle Home Project Planners audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.38% 26.94x
DIY Decoration & Furniture 6.81% 26.72x
Scrapbooking & Home Art Projects 8.97% 23.93x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.38% 23.66x
Comedy Content 0.62% 23.07x
Home Decoration - Remodeling & Outdoors 39.22% 21.36x
Arts & Crafts 0.45% 20.73x
Home Decoration Content Readers 32.79% 20.20x
Coupons & Family 10.26% 18.86x
Home Remodeling 4.16% 18.85x
Composition Percentage: The overlap percentage between the DIY Upcycle Home Project Planners audience and the Content Affinity attribute.
Index: A comparison of the DIY Upcycle Home Project Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIY Upcycle Home Project Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female