Dstillery Audiences

DIYERS

Audience Size: 982.1 Thousand Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 982.1 thousand unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is New Homeowners.

Interest Composition Index
New Homeowners 60.86% 74.58x
Home Exterior Design Enthusiasts 28.73% 73.41x
Home Heating and Cooling Researchers 42.35% 68.59x
Contractors & Construction Professionals 62.86% 60.48x
Homeowners 51.00% 55.33x
Home DIY Enthusiasts 20.61% 54.77x
Wood Carving Enthusiasts 48.50% 54.13x
Patio Furniture Shoppers 39.89% 52.70x
Home Design Enthusiasts 17.36% 50.91x
Home Remodelers 18.79% 48.75x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.81x
Lululemon 0.01% 1.77x
Michael Kors 0.01% 1.53x
Aeropostale 0.01% 1.30x
Journeys 0.02% 1.26x
White House Black Market 0.01% 1.13x
American Eagle Outfitters 0.01% 1.10x
Maurices 0.02% 1.10x
Express 0.01% 0.99x
Buckle 0.01% 0.95x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is forums.jlconline.com.

Website Composition Index
forums.jlconline.com 3.20% 69.35x
contractortalk.com 7.75% 68.82x
askthebuilder.com 3.23% 64.85x
diytileguy.com 1.16% 63.46x
sawdustgirl.com 1.73% 62.24x
lumberjocks.com 2.46% 62.11x
extremehowto.com 4.58% 62.08x
woodworkingtalk.com 4.08% 59.71x
diychatroom.com 20.49% 59.44x
greenbuildingadvisor.com 6.75% 59.04x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Woodwork.

Content Affinity Composition Index
Woodwork 5.17% 38.41x
Power Tools 1.91% 37.69x
Survival Guides 0.18% 33.12x
Lawns & Pest Control 0.48% 32.93x
Home Remodeling 1.00% 31.75x
Do It Yourself 66.41% 28.80x
Trucking 2.19% 28.74x
DIY Decoration & Furniture 4.30% 26.82x
Garden Power Equipment 5.11% 26.75x
Canada Shopping - Kitchenware 0.29% 25.71x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male