Dstillery Audiences

DIYERS

Audience Size: 2 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 53.14% 53.59x
Home Heating and Cooling Researchers 53.01% 49.96x
Home DIY Enthusiasts 45.29% 44.93x
New Homeowners 56.29% 44.32x
Lawn & Garden Enthusiasts 49.35% 43.79x
Kitchen & Bathroom Remodelers 44.49% 42.97x
Home Design Enthusiasts 37.95% 42.01x
Country Home Decorators 48.70% 41.80x
Kitchen Stove Shoppers 47.80% 41.51x
Home Remodelers 38.21% 41.14x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.40x
Maurices 0.02% 1.35x
Carhartt 0.14% 1.25x
Chicos 0.01% 1.24x
Old Navy 0.01% 0.98x
Express 0.01% 0.91x
Victoria's Secret 0.02% 0.87x
Journeys 0.01% 0.81x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is constructionprotips.com.

Website Composition Index
constructionprotips.com 1.72% 56.64x
rustoleum.com 1.22% 53.83x
deckmagazine.com 1.93% 50.05x
askthebuilder.com 6.07% 48.37x
contractortalk.com 9.17% 46.85x
monrovia.com 1.89% 46.28x
forums.jlconline.com 4.73% 46.11x
pennington.com 1.23% 46.09x
provenwinners.com 1.09% 46.06x
dewalt.com 2.00% 45.59x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 2.44% 31.47x
Lighting & Power 0.75% 30.30x
Yard Structures 0.73% 29.77x
Home Remodeling 2.59% 28.22x
Car Keys, Locks & Remotes 1.82% 28.07x
Painting & Renovation 1.77% 27.59x
Auto Body Upkeep & Repair Researchers 1.33% 27.34x
Canadian Construction & Renovation Research Cluster 0.13% 27.05x
Machines & Industrial Supplies 1.09% 26.96x
Amateur Radios 0.94% 26.94x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male