Dstillery Audiences

DIYERS

Audience Size: 6.2 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 37.10% 26.51x
New Homeowners 44.06% 26.33x
Lawn & Garden Enthusiasts 34.82% 24.16x
Contractors & Construction Professionals 35.66% 22.19x
Country Home Decorators 34.94% 22.04x
Spa and Pool Owners 31.90% 21.12x
Home Design Enthusiasts 30.78% 21.00x
Product Manuals Researchers 35.97% 20.92x
Home Heating and Cooling Researchers 31.07% 20.84x
Flooring Shoppers 31.40% 20.69x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.30x
LL Bean 0.01% 1.27x
Madewell 0.02% 1.19x
Chicos 0.05% 1.15x
Jos A. Bank Clothiers 0.17% 1.12x
Columbia 0.01% 1.11x
Lane Bryant 0.05% 1.09x
Carhartt 0.14% 1.08x
Dressbarn 0.04% 1.04x
Kate Spade 0.02% 1.03x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is inspectapedia.com.

Website Composition Index
inspectapedia.com 1.37% 51.76x
greenbuildingadvisor.com 3.66% 50.04x
popularwoodworking.com 2.59% 48.68x
pegasuslighting.com 1.13% 46.11x
armstrong.com 1.44% 46.05x
rockler.com 2.19% 44.61x
finegardening.com 3.50% 43.53x
garagejournal.com 1.18% 43.36x
woodworkingtalk.com 2.41% 43.33x
thisiscarpentry.com 1.20% 43.32x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.15% 19.95x
Handyman Tools 0.06% 19.14x
Rural Living 0.23% 17.46x
Home Décor, Furniture, & Decorating 0.06% 16.55x
Woodwork 8.73% 16.15x
Painting & Renovation 5.43% 16.13x
DIY Decoration & Furniture 4.11% 15.34x
Lawns & Pest Control 9.93% 15.29x
Survival Guides 0.55% 14.40x
Bird Watching 1.54% 14.11x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female