Dstillery Audiences

DIYERS

Audience Size: 5.9 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is New Homeowners.

Interest Composition Index
New Homeowners 45.75% 24.67x
Lawn & Garden Enthusiasts 36.75% 22.06x
Contractors & Construction Professionals 32.88% 21.70x
Power Tools Shoppers 32.24% 20.31x
Spa and Pool Owners 30.68% 20.02x
Product Manuals Researchers 34.65% 19.99x
Home Design Enthusiasts 29.35% 19.73x
Flooring Shoppers 30.03% 19.66x
Hardware Shoppers 27.12% 19.57x
Kitchen & Bathroom Remodelers 31.44% 18.73x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.11x
REI 0.02% 1.06x
Belk 0.02% 0.99x
LL Bean 0.00% 0.98x
The North Face 0.02% 0.97x
Chicos 0.04% 0.92x
Madewell 0.01% 0.91x
Eddie Bauer 0.01% 0.91x
Gymboree 0.03% 0.90x
Dressbarn 0.03% 0.90x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is inspectapedia.com.

Website Composition Index
inspectapedia.com 1.81% 51.31x
greenbuildingadvisor.com 4.78% 47.87x
popularwoodworking.com 3.33% 46.55x
rockler.com 2.46% 46.02x
garagejournal.com 1.36% 45.66x
house-painting-info.com 1.14% 44.60x
armstrong.com 1.85% 44.41x
pegasuslighting.com 1.43% 43.79x
thisiscarpentry.com 1.31% 43.24x
decks.com 3.16% 42.99x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.07% 18.51x
Home Improvement Contractor 3.90% 18.06x
Rural Living 0.27% 16.23x
Home Décor, Furniture, & Decorating 0.08% 15.45x
Woodwork 9.30% 14.88x
Painting & Renovation 5.95% 14.85x
DIY Decoration & Furniture 4.06% 14.42x
Lawns & Pest Control 11.18% 14.03x
Home Remodeling 3.85% 13.25x
Bird Watching 1.77% 12.87x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female