Dstillery Audiences

DIYERS

Audience Size: 1 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 33.25% 74.58x
New Homeowners 68.79% 73.26x
Wood Carving Enthusiasts 37.49% 62.72x
Patio Furniture Shoppers 27.04% 62.48x
Contractors & Construction Professionals 72.34% 59.49x
Flooring Shoppers 34.64% 52.20x
Homeowners 32.02% 50.08x
Power Tools Shoppers 59.09% 49.93x
Spa and Pool Owners 44.17% 48.95x
Product Manuals Researchers 41.51% 48.30x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.35x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is forums.jlconline.com.

Website Composition Index
forums.jlconline.com 2.15% 72.60x
diychatroom.com 15.12% 64.74x
princessauto.com 4.01% 62.81x
contractortalk.com 4.37% 61.67x
thisoldhouse.com 1.78% 58.22x
extremehowto.com 2.57% 58.05x
theplywood.com 1.22% 56.37x
diynetwork.com 1.61% 56.35x
electriciantalk.com 3.82% 54.81x
manualslib.com 1.50% 54.67x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Power Tools.

Content Affinity Composition Index
Power Tools 1.25% 37.40x
Garden Power Equipment 3.55% 30.52x
Home Remodeling 0.47% 26.94x
Painting & Renovation 0.22% 26.68x
Home Remodeling 0.12% 26.58x
Machines & Industrial Supplies 0.11% 26.31x
Do It Yourself 41.70% 26.16x
Woodwork 3.07% 25.58x
Lawns & Pest Control 0.16% 24.37x
Auto Body Upkeep & Repair Researchers 0.10% 24.14x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male