Dstillery Audiences

DIYERS

Audience Size: 3.3 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 58.08% 44.23x
Home Heating and Cooling Researchers 55.96% 41.90x
New Homeowners 59.78% 40.11x
Lawn & Garden Enthusiasts 49.56% 35.70x
Country Home Decorators 49.34% 35.55x
Home DIY Enthusiasts 46.88% 35.47x
Home Remodelers 42.94% 34.68x
Kitchen Stove Shoppers 47.36% 34.58x
Kitchen & Bathroom Remodelers 45.58% 33.97x
Product Manuals Researchers 49.96% 33.47x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.52x
Old Navy 0.01% 1.03x
Victoria's Secret 0.01% 0.88x
Mens Wearhouse 0.01% 0.74x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is thisiscarpentry.com.

Website Composition Index
thisiscarpentry.com 1.02% 50.63x
rockler.com 1.62% 47.53x
decks.com 3.43% 46.49x
woodworkersjournal.com 2.35% 44.73x
hvac-talk.com 2.08% 43.97x
diynot.com 1.08% 43.63x
greenbuildingadvisor.com 1.97% 42.69x
askthebuilder.com 7.67% 39.86x
ecmweb.com 1.00% 39.76x
homewyse.com 3.40% 39.57x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.22% 28.00x
Woodwork 9.13% 26.21x
Painting & Renovation 3.29% 25.90x
Lawns & Pest Control 7.66% 25.77x
Rural Living 0.05% 24.51x
Home Remodeling 6.38% 23.80x
Power Tools 5.35% 23.70x
Flags & Trump 0.09% 23.69x
Home Remodeling 2.34% 23.47x
Home Furnishings 9.09% 23.31x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male