Dstillery Audiences

DIYERS

Audience Size: 3 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 34.32% 38.07x
New Homeowners 42.74% 37.84x
Lawn & Garden Enthusiasts 35.00% 33.68x
Country Home Decorators 32.63% 32.06x
Contractors & Construction Professionals 35.33% 32.03x
Product Manuals Researchers 31.80% 31.53x
Power Tools Shoppers 31.86% 31.13x
Home Heating and Cooling Researchers 30.85% 30.17x
Plumbers 31.62% 30.04x
Spa and Pool Owners 30.37% 29.84x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.22x
Mens Wearhouse 0.39% 1.09x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is inspectapedia.com.

Website Composition Index
inspectapedia.com 1.73% 68.68x
greenbuildingadvisor.com 4.78% 67.99x
popularwoodworking.com 3.26% 64.89x
pegasuslighting.com 1.42% 61.53x
livelovediy.com 1.21% 60.48x
armstrong.com 1.74% 58.84x
rockler.com 3.16% 57.91x
house-painting-info.com 1.39% 57.80x
thisiscarpentry.com 1.82% 57.47x
woodweb.com 3.67% 57.24x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.67% 22.61x
Painting & Renovation 5.06% 18.74x
Woodwork 8.65% 18.45x
DIY Decoration & Furniture 4.19% 17.33x
Lawns & Pest Control 10.32% 16.32x
Power Tools 5.43% 15.84x
Home Furnishings 13.34% 15.76x
Home Remodeling 3.55% 15.74x
Pool Cleaning 1.62% 15.21x
Home Remodeling 9.07% 15.10x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male