Dstillery Audiences

DIYERS

Audience Size: 5.9 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is New Homeowners.

Interest Composition Index
New Homeowners 47.17% 23.31x
Lawn & Garden Enthusiasts 37.04% 20.80x
Contractors & Construction Professionals 32.89% 20.66x
Spa and Pool Owners 31.17% 18.94x
Hardware Shoppers 27.06% 18.55x
Flooring Shoppers 30.76% 18.48x
Home Design Enthusiasts 29.47% 18.44x
Lawn and Home Pest Control Researchers 30.85% 17.57x
Kitchen & Bathroom Remodelers 31.31% 17.51x
Furniture and Appliances Industry 28.73% 17.39x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.16x
Belk 0.01% 1.12x
Eddie Bauer 0.01% 1.08x
Chicos 0.04% 1.05x
Brooks Brothers 0.02% 0.92x
Lane Bryant 0.03% 0.91x
The North Face 0.01% 0.90x
Kate Spade 0.01% 0.90x
Old Navy 0.04% 0.88x
Gymboree 0.02% 0.86x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is homeownershub.com.

Website Composition Index
homeownershub.com 0.19% 54.00x
radiantcompany.com 0.12% 53.62x
moneypit.com 0.15% 52.56x
inspectapedia.com 2.24% 52.18x
ezhangdoor.com 0.35% 52.03x
behmdesign.com 0.07% 51.44x
hoskinghardwood.com 0.41% 51.11x
strongtie.com 0.15% 50.64x
showerbase.com 0.07% 50.48x
thedeckstoreonline.com 0.32% 50.14x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.08% 17.95x
Home Improvement Contractor 4.32% 17.19x
Rural Living 0.25% 15.69x
Woodwork 8.94% 14.84x
Home Décor, Furniture, & Decorating 0.09% 14.64x
Painting & Renovation 6.04% 14.30x
DIY Decoration & Furniture 3.72% 13.89x
Lawns & Pest Control 11.68% 13.25x
Home Remodeling 3.88% 12.65x
Yard Structures 3.65% 12.21x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000