Dstillery Audiences

DIYERS

Audience Size: 4.1 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 58.51% 49.66x
New Homeowners 64.03% 45.86x
Country Home Decorators 51.50% 41.21x
Lawn & Garden Enthusiasts 53.86% 40.34x
Home Remodelers 46.97% 39.85x
Kitchen Stove Shoppers 48.12% 39.84x
Home DIY Enthusiasts 47.80% 39.36x
Product Manuals Researchers 51.15% 39.01x
Power Tools Shoppers 50.62% 38.51x
Hardware Shoppers 43.38% 37.57x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Carhartt.

Location Composition Index
Carhartt 0.35% 1.41x
Talbots 0.02% 1.18x
Jos A. Bank Clothiers 0.03% 1.10x
Chicos 0.03% 1.10x
Eddie Bauer 0.02% 1.06x
The North Face 0.01% 1.05x
Mens Wearhouse 0.05% 1.05x
Buckle 0.04% 1.03x
Madewell 0.01% 1.01x
Dressbarn 0.02% 0.99x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is popularwoodworking.com.

Website Composition Index
popularwoodworking.com 1.20% 60.62x
bobistheoilguy.com 1.38% 54.55x
truevalue.com 1.96% 50.96x
greenbuildingadvisor.com 2.53% 49.60x
bonnieplants.com 1.90% 49.28x
extension.umn.edu 1.82% 49.15x
thisiscarpentry.com 1.32% 48.42x
acwholesalers.com 1.06% 48.15x
harborfreight.com 4.92% 47.85x
diynot.com 1.06% 46.59x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.49% 31.17x
Rural Living 0.17% 30.22x
Handyman Tools 0.03% 28.42x
Painting & Renovation 3.98% 25.01x
Survival Guides 0.37% 24.70x
Woodwork 8.71% 24.18x
Home Décor, Furniture, & Decorating 0.02% 24.05x
DIY Decoration & Furniture 4.10% 22.50x
Flags & Trump 0.11% 22.49x
Lawns & Pest Control 10.05% 22.35x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male