Dstillery Audiences

DIYERS

Audience Size: 3.3 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 53.86% 50.30x
New Homeowners 66.29% 46.03x
Country Home Decorators 47.05% 41.02x
Home Remodelers 48.83% 39.07x
Lawn & Garden Enthusiasts 53.57% 38.60x
Contractors & Construction Professionals 50.80% 38.36x
Kitchen Stove Shoppers 43.55% 38.32x
Product Manuals Researchers 45.80% 37.77x
Home DIY Enthusiasts 42.71% 37.64x
Power Tools Shoppers 46.46% 37.48x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is REI.

Location Composition Index
REI 0.02% 1.41x
Jos A. Bank Clothiers 0.37% 1.33x
Mens Wearhouse 0.56% 1.22x
Buckle 0.26% 1.18x
White House Black Market 0.33% 1.17x
Talbots 0.05% 1.05x
Johnston and Murphy 0.33% 1.03x
Columbia 0.02% 1.00x
Bonobos 0.07% 0.98x
Eddie Bauer 0.03% 0.98x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is inspectapedia.com.

Website Composition Index
inspectapedia.com 1.26% 50.77x
popularwoodworking.com 2.53% 49.48x
livelovediy.com 1.03% 47.26x
greenbuildingadvisor.com 3.92% 47.13x
pegasuslighting.com 1.09% 46.06x
protradecraft.com 1.01% 45.74x
woodweb.com 2.88% 45.61x
armstrong.com 1.30% 44.08x
house-painting-info.com 1.29% 43.18x
thisiscarpentry.com 1.76% 42.73x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.07% 29.99x
Handyman Tools 0.06% 28.70x
Rural Living 0.25% 27.31x
Painting & Renovation 6.13% 24.53x
Woodwork 11.43% 23.70x
Survival Guides 0.60% 22.70x
Home Décor, Furniture, & Decorating 0.05% 22.37x
DIY Decoration & Furniture 5.73% 21.51x
Flags & Trump 0.15% 20.02x
Power Tools 7.11% 19.97x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male