Dstillery Audiences

DIYERS

Audience Size: 2.3 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 50.40% 46.73x
Home Heating and Cooling Researchers 52.93% 43.36x
Home DIY Enthusiasts 41.49% 39.87x
Lawn & Garden Enthusiasts 47.13% 38.32x
Kitchen & Bathroom Remodelers 44.07% 38.08x
Kitchen Stove Shoppers 44.49% 37.99x
Country Home Decorators 45.45% 37.38x
New Homeowners 54.67% 37.36x
Home Design Enthusiasts 36.78% 36.31x
DIY Upcycle Home Project Planners 49.46% 35.29x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.13x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is constructionprotips.com.

Website Composition Index
constructionprotips.com 1.16% 57.57x
deckmagazine.com 1.39% 52.85x
askthebuilder.com 5.92% 46.22x
monrovia.com 1.17% 45.70x
dewalt.com 1.28% 45.15x
contractortalk.com 9.67% 44.60x
forums.jlconline.com 4.95% 44.52x
extension.org 1.70% 42.82x
sawdustgirl.com 2.31% 42.30x
extremehowto.com 6.73% 42.09x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 1.56% 28.27x
Lighting & Power 0.46% 27.56x
Car Keys, Locks & Remotes 0.95% 26.55x
Auto Body Upkeep & Repair Researchers 0.87% 26.33x
Yard Structures 0.32% 26.15x
Robotics 0.16% 26.09x
Woodwork 7.35% 25.58x
Home Remodeling 2.12% 25.47x
Amateur Radios 0.51% 25.04x
Painting & Renovation 1.36% 24.99x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male