Dstillery Audiences

DIYERS

Audience Size: 4.4 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 58.70% 40.06x
New Homeowners 62.26% 37.89x
Country Home Decorators 50.94% 33.22x
Lawn & Garden Enthusiasts 53.02% 33.09x
Product Manuals Researchers 50.08% 32.30x
Home Remodelers 47.36% 32.26x
Home DIY Enthusiasts 49.07% 31.68x
Kitchen Stove Shoppers 48.93% 31.63x
Power Tools Shoppers 50.67% 31.55x
Home Heating and Cooling Researchers 49.66% 30.93x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Carhartt.

Location Composition Index
Carhartt 0.38% 1.40x
REI 0.01% 1.39x
Dressbarn 0.03% 1.21x
Belk 0.01% 1.15x
Jos A. Bank Clothiers 0.04% 1.05x
Talbots 0.03% 0.99x
Buckle 0.05% 0.98x
Eddie Bauer 0.02% 0.97x
Lane Bryant 0.03% 0.93x
Mens Wearhouse 0.05% 0.90x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 1.11% 42.07x
thisiscarpentry.com 1.09% 39.87x
truevalue.com 1.21% 39.27x
extension.umn.edu 1.22% 38.37x
bonnieplants.com 1.29% 38.22x
rockler.com 1.85% 38.05x
harborfreight.com 2.82% 37.66x
decks.com 3.56% 37.32x
woodworkersjournal.com 2.49% 35.72x
extremehowto.com 5.11% 35.58x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.22% 28.24x
Rural Living 0.15% 27.25x
Handyman Tools 0.03% 26.57x
Painting & Renovation 3.73% 22.48x
Home Décor, Furniture, & Decorating 0.02% 22.14x
Woodwork 8.93% 21.77x
Survival Guides 0.35% 21.61x
Lawns & Pest Control 9.32% 20.93x
Flags & Trump 0.11% 20.21x
DIY Decoration & Furniture 4.04% 19.86x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male