Dstillery Audiences

DIYERS

Audience Size: 2.4 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 57.77% 42.92x
New Homeowners 64.25% 41.64x
Country Home Decorators 48.33% 34.48x
Lawn & Garden Enthusiasts 50.54% 34.36x
Contractors & Construction Professionals 50.74% 34.28x
Home Remodelers 48.13% 33.87x
Product Manuals Researchers 46.18% 32.90x
Kitchen Stove Shoppers 43.29% 32.64x
Power Tools Shoppers 46.89% 32.63x
Plumbers 45.52% 30.90x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is REI.

Location Composition Index
REI 0.02% 1.44x
Belk 0.02% 1.29x
Jos A. Bank Clothiers 0.36% 1.28x
LL Bean 0.01% 1.25x
Mens Wearhouse 0.54% 1.16x
Buckle 0.19% 1.14x
Patagonia 0.02% 1.12x
Eddie Bauer 0.03% 1.11x
White House Black Market 0.21% 1.01x
Chicos 0.07% 1.00x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is inspectapedia.com.

Website Composition Index
inspectapedia.com 1.84% 69.80x
greenbuildingadvisor.com 5.25% 68.03x
popularwoodworking.com 3.59% 67.25x
livelovediy.com 1.33% 63.11x
pegasuslighting.com 1.51% 62.01x
woodweb.com 3.94% 60.02x
protradecraft.com 1.37% 59.78x
armstrong.com 1.80% 58.55x
thisiscarpentry.com 2.24% 57.97x
house-painting-info.com 1.68% 57.92x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.92% 28.70x
Handyman Tools 0.07% 28.36x
Rural Living 0.31% 25.43x
Painting & Renovation 7.56% 23.81x
Woodwork 13.51% 22.90x
Lighting & Power 3.65% 22.41x
Power Tools 7.56% 21.13x
DIY Decoration & Furniture 6.59% 20.40x
Home Remodeling 4.88% 20.20x
Survival Guides 0.82% 20.19x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male