Dstillery Audiences

DIYERS

Audience Size: 2.2 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 48.80% 49.18x
Home Heating and Cooling Researchers 51.82% 44.63x
Home DIY Enthusiasts 38.81% 41.24x
Kitchen & Bathroom Remodelers 38.99% 40.26x
Kitchen Stove Shoppers 42.42% 39.33x
Lawn & Garden Enthusiasts 45.09% 38.94x
Country Home Decorators 43.86% 37.68x
New Homeowners 51.79% 37.17x
Home Design Enthusiasts 31.66% 36.56x
DIY Upcycle Home Project Planners 47.06% 36.06x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.49x
Talbots 0.01% 1.33x
American Eagle Outfitters 0.02% 1.29x
Carhartt 0.24% 1.25x
Old Navy 0.03% 0.99x
Dressbarn 0.01% 0.97x
Zumiez 0.01% 0.96x
Mens Wearhouse 0.02% 0.96x
Buckle 0.02% 0.96x
Journeys 0.02% 0.93x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is askthebuilder.com.

Website Composition Index
askthebuilder.com 5.42% 50.73x
forums.jlconline.com 4.59% 50.00x
contractortalk.com 9.82% 49.38x
extremehowto.com 6.45% 48.08x
sawdustgirl.com 2.21% 46.91x
diytileguy.com 1.42% 46.25x
energyvanguard.com 1.67% 45.80x
woodworkingtalk.com 4.81% 45.67x
routerforums.com 1.31% 44.93x
greenbuildingadvisor.com 5.74% 44.01x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.28% 27.64x
Woodwork 6.00% 27.10x
Home Remodeling 1.58% 26.35x
Lawns & Pest Control 0.81% 25.87x
Amateur Radios 0.09% 25.73x
Bathrooms & Plumbing 0.10% 25.44x
Auto Body Upkeep & Repair Researchers 0.39% 23.88x
Painting & Renovation 0.98% 23.68x
Power Tools 2.69% 23.61x
Auto Tires & Parts Repair Researchers 0.27% 22.85x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male