Dstillery Audiences

DIYERS

Audience Size: 3.8 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 59.42% 47.08x
New Homeowners 65.37% 43.83x
Country Home Decorators 52.36% 39.28x
Home Remodelers 48.51% 38.17x
Lawn & Garden Enthusiasts 55.57% 38.03x
Kitchen Stove Shoppers 48.25% 37.98x
Product Manuals Researchers 50.78% 37.30x
Home DIY Enthusiasts 48.44% 37.29x
Power Tools Shoppers 51.23% 36.63x
Contractors & Construction Professionals 51.08% 36.24x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.29x
Buckle 0.31% 1.29x
White House Black Market 0.38% 1.25x
Mens Wearhouse 0.50% 1.25x
Johnston and Murphy 0.53% 1.11x
Belk 0.01% 1.07x
Bonobos 0.08% 1.06x
Columbia 0.01% 1.04x
REI 0.01% 0.99x
Dressbarn 0.04% 0.89x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is popularwoodworking.com.

Website Composition Index
popularwoodworking.com 1.62% 57.72x
greenbuildingadvisor.com 2.68% 54.37x
woodweb.com 1.98% 52.89x
bobistheoilguy.com 1.81% 51.11x
truevalue.com 2.65% 48.15x
thisiscarpentry.com 1.42% 48.01x
energyvanguard.com 2.40% 47.91x
briggsandstratton.com 2.58% 47.70x
diynot.com 1.09% 47.14x
bonnieplants.com 2.55% 46.36x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.88% 28.75x
Handyman Tools 0.04% 28.41x
Rural Living 0.19% 27.51x
Painting & Renovation 4.16% 24.63x
Woodwork 8.97% 23.20x
Survival Guides 0.42% 23.03x
Home Décor, Furniture, & Decorating 0.03% 21.68x
DIY Decoration & Furniture 4.34% 21.56x
Power Tools 6.00% 20.41x
Flags & Trump 0.11% 20.22x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male