Dstillery Audiences

DIYERS

Audience Size: 3 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 54.50% 153.17x
Home Heating and Cooling Researchers 51.80% 133.51x
New Homeowners 58.56% 131.80x
Country Home Decorators 48.65% 129.40x
Home DIY Enthusiasts 45.95% 128.39x
Home Design Enthusiasts 36.49% 126.03x
Home Remodelers 40.09% 122.34x
Kitchen Stove Shoppers 47.30% 121.90x
Lawn & Garden Enthusiasts 49.10% 119.72x
Kitchen & Bathroom Remodelers 46.40% 109.90x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.33x
Maurices 0.02% 1.24x
Victoria's Secret 0.01% 1.11x
Old Navy 0.01% 0.91x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is rockler.com.

Website Composition Index
rockler.com 1.01% 46.32x
decks.com 2.24% 45.30x
woodworkersjournal.com 1.55% 43.75x
hvac-talk.com 1.27% 39.85x
quikrete.com 1.11% 37.09x
homewyse.com 1.90% 36.98x
rustoleum.com 3.16% 35.95x
garagejournal.com 5.29% 35.26x
askthebuilder.com 8.36% 35.01x
greenbuildingadvisor.com 2.03% 34.54x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Woodwork.

Content Affinity Composition Index
Woodwork 11.71% 51.48x
Garden Power Equipment 9.46% 40.66x
Female Lifestyle Content Readers 9.91% 35.49x
Homesteading 8.11% 32.67x
Do It Yourself 81.53% 30.98x
Appliances & Reviews 27.93% 30.87x
Auto Enthusiast Information Researchers 9.01% 28.56x
Motorcycles & Snowmobiles 10.81% 26.81x
Home Improvement Contractor 0.11% 26.18x
Consumer Packaged Goods 12.16% 25.57x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male