Dstillery Audiences

DIYERS

Audience Size: 2.8 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 56.55% 36.55x
Home Heating and Cooling Researchers 55.11% 34.69x
Product Manuals Researchers 37.43% 32.08x
New Homeowners 56.53% 31.83x
Home and Garden TV Fans 30.37% 31.79x
Home DIY Enthusiasts 45.96% 31.69x
Power Tools Shoppers 41.24% 30.65x
Lawn & Garden Enthusiasts 51.90% 29.85x
Kitchen & Bathroom Remodelers 47.63% 29.76x
Kitchen Stove Shoppers 46.75% 29.55x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.47x
Carhartt 0.23% 1.40x
Aeropostale 0.01% 1.39x
Journeys 0.02% 1.34x
Maurices 0.03% 1.26x
American Eagle Outfitters 0.01% 1.22x
Jos A. Bank Clothiers 0.01% 1.20x
White House Black Market 0.01% 1.16x
Zumiez 0.01% 1.15x
Lane Bryant 0.01% 1.13x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is decks.com.

Website Composition Index
decks.com 1.42% 47.08x
homewyse.com 1.13% 38.98x
rustoleum.com 2.01% 38.78x
constructionprotips.com 2.58% 38.54x
askthebuilder.com 6.80% 37.44x
forums.jlconline.com 4.85% 36.64x
woodworkingtalk.com 3.82% 36.46x
contractortalk.com 9.80% 36.46x
diychatroom.com 14.44% 35.82x
sawdustgirl.com 2.33% 35.44x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 3.30% 20.28x
Woodwork 7.41% 19.46x
Home Improvement Contractor 0.05% 19.20x
Lighting & Power 0.97% 19.11x
Yard Structures 1.03% 18.60x
Home Remodeling 3.23% 18.45x
Painting & Renovation 2.16% 18.22x
Texas Off-Roading 0.04% 18.10x
Power Tools 3.14% 17.89x
Home Furnishings 4.00% 17.71x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male