Dstillery Audiences

DIYERS

Audience Size: 3 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 49.81% 42.72x
Home Heating and Cooling Researchers 52.09% 39.76x
Home DIY Enthusiasts 39.66% 36.37x
Kitchen & Bathroom Remodelers 42.89% 35.76x
Lawn & Garden Enthusiasts 46.82% 34.46x
Kitchen Stove Shoppers 44.53% 33.97x
Home Design Enthusiasts 35.01% 33.69x
Country Home Decorators 45.78% 33.44x
New Homeowners 54.69% 33.43x
DIY Upcycle Home Project Planners 47.39% 33.06x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.39x
Buckle 0.01% 1.38x
Carhartt 0.13% 1.18x
Mens Wearhouse 0.01% 1.15x
Chicos 0.01% 1.12x
Journeys 0.01% 0.96x
Victoria's Secret 0.01% 0.92x
Old Navy 0.01% 0.85x
The Childrens Place 0.01% 0.84x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is deckmagazine.com.

Website Composition Index
deckmagazine.com 1.01% 53.58x
askthebuilder.com 5.93% 45.24x
forums.jlconline.com 4.96% 44.62x
contractortalk.com 10.16% 44.01x
sawdustgirl.com 2.30% 42.68x
extremehowto.com 7.02% 41.96x
woodworkingtalk.com 4.87% 40.93x
finehomebuilding.com 15.33% 40.75x
routerforums.com 1.33% 40.42x
greenbuildingadvisor.com 5.28% 40.21x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.26% 26.11x
Car Keys, Locks & Remotes 0.58% 25.80x
Amateur Radios 0.32% 25.79x
Lawns & Pest Control 1.29% 25.61x
Woodwork 6.93% 25.33x
Lighting & Power 0.29% 24.82x
Auto Body Upkeep & Repair Researchers 0.66% 24.69x
Home Remodeling 1.98% 24.53x
Yard Structures 0.19% 23.78x
Painting & Renovation 1.27% 23.03x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male