Dstillery Audiences

DIYERS

Audience Size: 1.5 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Homeowners.

Interest Composition Index
Homeowners 33.52% 60.34x
Home Exterior Design Enthusiasts 37.50% 57.58x
Home Heating and Cooling Researchers 46.17% 54.50x
Wood Carving Enthusiasts 47.91% 46.81x
Home DIY Enthusiasts 28.03% 46.17x
Kitchen & Bathroom Remodelers 28.92% 45.66x
Lawn & Garden Enthusiasts 36.48% 43.16x
Patio Furniture Shoppers 40.44% 40.89x
Home Design Enthusiasts 22.08% 40.54x
New Homeowners 47.71% 39.79x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.57x
Gap 0.01% 1.42x
American Eagle Outfitters 0.01% 1.33x
Aeropostale 0.01% 1.32x
Carhartt 0.16% 1.26x
LOFT 0.01% 1.23x
The Childrens Place 0.02% 1.23x
Maurices 0.03% 1.21x
Old Navy 0.02% 1.07x
Buckle 0.01% 1.03x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is contractortalk.com.

Website Composition Index
contractortalk.com 8.95% 55.86x
forums.jlconline.com 3.96% 55.53x
askthebuilder.com 4.03% 54.61x
extremehowto.com 5.09% 52.03x
diytileguy.com 1.33% 51.73x
sawdustgirl.com 2.07% 51.49x
woodworkingtalk.com 4.79% 49.24x
greenbuildingadvisor.com 7.34% 48.34x
diychatroom.com 22.01% 48.27x
superchevy.com 1.14% 47.51x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.23% 41.53x
Woodwork 6.34% 32.19x
Home Remodeling 1.26% 32.02x
Power Tools 2.33% 31.89x
Survival Guides 0.23% 30.19x
Lawns & Pest Control 0.43% 29.86x
Auto Body Upkeep & Repair Researchers 0.23% 27.95x
Painting & Renovation 0.53% 26.18x
Do It Yourself 68.12% 25.85x
Bird Watching 0.12% 25.16x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male