Dstillery Audiences

DIYERS

Audience Size: 3 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 51.17% 69.81x
New Homeowners 61.77% 66.81x
Home Remodelers 46.58% 56.72x
Lawn & Garden Enthusiasts 47.45% 55.63x
Country Home Decorators 44.53% 55.18x
Contractors & Construction Professionals 48.28% 55.03x
Product Manuals Researchers 43.05% 52.66x
Power Tools Shoppers 44.03% 52.42x
Kitchen Stove Shoppers 41.33% 51.05x
Home Design Enthusiasts 41.38% 50.50x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.24x
Columbia 0.01% 1.21x
Mens Wearhouse 0.40% 1.11x
The North Face 0.01% 1.08x
Chicos 0.04% 1.07x
Talbots 0.03% 1.06x
Dressbarn 0.03% 1.03x
Buckle 0.09% 1.02x
Old Navy 0.05% 0.96x
Gymboree 0.02% 0.96x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is inspectapedia.com.

Website Composition Index
inspectapedia.com 1.89% 77.13x
greenbuildingadvisor.com 5.22% 75.83x
popularwoodworking.com 3.60% 73.41x
pegasuslighting.com 1.55% 68.47x
livelovediy.com 1.31% 67.06x
armstrong.com 1.87% 65.01x
house-painting-info.com 1.53% 64.70x
rockler.com 3.48% 64.69x
thisiscarpentry.com 2.00% 64.11x
industrystandarddesign.com 1.00% 64.09x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.08% 38.90x
Home Improvement Contractor 4.05% 36.32x
Rural Living 0.30% 32.30x
Painting & Renovation 7.28% 28.51x
Woodwork 12.57% 28.20x
Home Décor, Furniture, & Decorating 0.07% 27.70x
DIY Decoration & Furniture 5.95% 25.68x
Survival Guides 0.70% 25.26x
Home Remodeling 5.12% 23.42x
Power Tools 7.67% 23.41x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male