Dstillery Audiences

DIYERS

Audience Size: 5.9 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 37.40% 25.06x
New Homeowners 45.04% 24.68x
Lawn & Garden Enthusiasts 37.27% 22.45x
Contractors & Construction Professionals 33.41% 21.43x
Country Home Decorators 34.93% 21.06x
Product Manuals Researchers 33.64% 20.94x
Power Tools Shoppers 32.60% 20.65x
Spa and Pool Owners 31.31% 20.33x
Home Design Enthusiasts 31.40% 19.88x
Hardware Shoppers 27.85% 19.85x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.47x
Chicos 0.05% 1.26x
Carhartt 0.24% 1.18x
Lane Bryant 0.04% 1.11x
Jos A. Bank Clothiers 0.08% 1.10x
Eddie Bauer 0.01% 1.08x
Tommy Bahama 0.02% 1.08x
Dressbarn 0.04% 1.08x
Talbots 0.05% 1.06x
Columbia 0.01% 1.04x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is inspectapedia.com.

Website Composition Index
inspectapedia.com 1.57% 53.25x
greenbuildingadvisor.com 4.16% 50.52x
popularwoodworking.com 2.93% 48.99x
garagejournal.com 1.19% 48.04x
armstrong.com 1.63% 46.80x
rockler.com 2.30% 46.39x
house-painting-info.com 1.06% 46.36x
pegasuslighting.com 1.26% 46.32x
finegardening.com 3.84% 44.58x
decks.com 2.94% 44.41x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.06% 18.66x
Home Improvement Contractor 3.23% 18.34x
Rural Living 0.23% 15.71x
Home Décor, Furniture, & Decorating 0.07% 15.39x
Woodwork 8.42% 15.00x
Painting & Renovation 5.30% 14.80x
Lawns & Pest Control 9.77% 14.44x
DIY Decoration & Furniture 3.86% 14.29x
Bird Watching 1.55% 13.39x
Survival Guides 0.54% 13.18x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female