Explore the DIYers Audience
Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the DIYers audience.
INTERESTS
The DIYers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 57.42% | 36.05x |
| Home Heating and Cooling Researchers | 56.20% | 33.59x |
| New Homeowners | 56.60% | 31.64x |
| Home and Garden TV Fans | 32.00% | 30.76x |
| Product Manuals Researchers | 39.35% | 30.57x |
| Home DIY Enthusiasts | 47.99% | 30.51x |
| Power Tools Shoppers | 42.97% | 29.39x |
| Lawn & Garden Enthusiasts | 52.27% | 29.14x |
| Kitchen & Bathroom Remodelers | 48.27% | 28.98x |
| Kitchen Stove Shoppers | 47.95% | 28.75x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
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APPAREL RETAILERS
The DIYers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIYers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.55x |
| Carhartt | 0.23% | 1.44x |
| Lane Bryant | 0.01% | 1.40x |
| Maurices | 0.03% | 1.37x |
| Jos A. Bank Clothiers | 0.01% | 1.37x |
| Aeropostale | 0.01% | 1.31x |
| White House Black Market | 0.01% | 1.30x |
| Journeys | 0.02% | 1.26x |
| Old Navy | 0.02% | 1.25x |
| Victoria's Secret | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
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WEBSITES
The DIYers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIYers audience is decks.com.
| Website | Composition | Index |
| decks.com | 1.42% | 46.63x |
| homewyse.com | 1.14% | 38.72x |
| rustoleum.com | 2.01% | 38.42x |
| constructionprotips.com | 2.58% | 38.18x |
| askthebuilder.com | 6.77% | 37.14x |
| forums.jlconline.com | 4.83% | 36.33x |
| woodworkingtalk.com | 3.81% | 36.19x |
| contractortalk.com | 9.77% | 36.16x |
| diychatroom.com | 14.39% | 35.54x |
| sawdustgirl.com | 2.33% | 35.17x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIYers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.07% | 21.40x |
| Lawns & Pest Control | 3.62% | 20.25x |
| Woodwork | 7.59% | 19.41x |
| Lighting & Power | 1.04% | 18.99x |
| Yard Structures | 1.09% | 18.29x |
| Home Remodeling | 3.38% | 18.29x |
| Painting & Renovation | 2.28% | 18.10x |
| Texas Off-Roading | 0.05% | 17.97x |
| Power Tools | 3.23% | 17.93x |
| Home Furnishings | 4.25% | 17.68x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
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DEMOGRAPHICS
The DIYers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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