Explore the DIYers Audience
Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the DIYers audience.
INTERESTS
The DIYers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIYers audience is Home Heating and Cooling Researchers.
| Interest | Composition | Index |
| Home Heating and Cooling Researchers | 32.57% | 74.39x |
| New Homeowners | 68.13% | 73.21x |
| Patio Furniture Shoppers | 27.16% | 61.72x |
| Wood Carving Enthusiasts | 38.43% | 61.56x |
| Contractors & Construction Professionals | 72.28% | 58.99x |
| Flooring Shoppers | 34.40% | 51.54x |
| Homeowners | 31.00% | 50.28x |
| Power Tools Shoppers | 60.11% | 49.07x |
| Spa and Pool Owners | 43.46% | 48.87x |
| Product Manuals Researchers | 41.64% | 48.10x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
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APPAREL RETAILERS
The DIYers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIYers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.49x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
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WEBSITES
The DIYers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIYers audience is forums.jlconline.com.
| Website | Composition | Index |
| forums.jlconline.com | 2.15% | 72.60x |
| diychatroom.com | 15.12% | 64.74x |
| princessauto.com | 4.01% | 62.81x |
| contractortalk.com | 4.37% | 61.67x |
| thisoldhouse.com | 1.78% | 58.22x |
| extremehowto.com | 2.57% | 58.05x |
| theplywood.com | 1.22% | 56.37x |
| diynetwork.com | 1.61% | 56.35x |
| electriciantalk.com | 3.82% | 54.81x |
| manualslib.com | 1.50% | 54.67x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIYers audience is Power Tools.
| Content Affinity | Composition | Index |
| Power Tools | 1.27% | 36.97x |
| Garden Power Equipment | 3.69% | 30.93x |
| Home Remodeling | 0.45% | 27.25x |
| Machines & Industrial Supplies | 0.11% | 26.99x |
| Home Remodeling | 0.13% | 26.99x |
| Woodwork | 3.22% | 26.21x |
| Do It Yourself | 42.00% | 25.94x |
| Painting & Renovation | 0.22% | 24.86x |
| Lawns & Pest Control | 0.15% | 24.05x |
| Auto Body Upkeep & Repair Researchers | 0.10% | 23.39x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
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DEMOGRAPHICS
The DIYers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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