Explore the DIYers Audience
Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the DIYers audience.
INTERESTS
The DIYers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 37.40% | 25.06x |
| New Homeowners | 45.04% | 24.68x |
| Lawn & Garden Enthusiasts | 37.27% | 22.45x |
| Contractors & Construction Professionals | 33.41% | 21.43x |
| Country Home Decorators | 34.93% | 21.06x |
| Product Manuals Researchers | 33.64% | 20.94x |
| Power Tools Shoppers | 32.60% | 20.65x |
| Spa and Pool Owners | 31.31% | 20.33x |
| Home Design Enthusiasts | 31.40% | 19.88x |
| Hardware Shoppers | 27.85% | 19.85x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
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APPAREL RETAILERS
The DIYers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIYers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.47x |
| Chicos | 0.05% | 1.26x |
| Carhartt | 0.24% | 1.18x |
| Lane Bryant | 0.04% | 1.11x |
| Jos A. Bank Clothiers | 0.08% | 1.10x |
| Eddie Bauer | 0.01% | 1.08x |
| Tommy Bahama | 0.02% | 1.08x |
| Dressbarn | 0.04% | 1.08x |
| Talbots | 0.05% | 1.06x |
| Columbia | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
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WEBSITES
The DIYers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIYers audience is inspectapedia.com.
| Website | Composition | Index |
| inspectapedia.com | 1.57% | 53.25x |
| greenbuildingadvisor.com | 4.16% | 50.52x |
| popularwoodworking.com | 2.93% | 48.99x |
| garagejournal.com | 1.19% | 48.04x |
| armstrong.com | 1.63% | 46.80x |
| rockler.com | 2.30% | 46.39x |
| house-painting-info.com | 1.06% | 46.36x |
| pegasuslighting.com | 1.26% | 46.32x |
| finegardening.com | 3.84% | 44.58x |
| decks.com | 2.94% | 44.41x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIYers audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.06% | 18.66x |
| Home Improvement Contractor | 3.23% | 18.34x |
| Rural Living | 0.23% | 15.71x |
| Home Décor, Furniture, & Decorating | 0.07% | 15.39x |
| Woodwork | 8.42% | 15.00x |
| Painting & Renovation | 5.30% | 14.80x |
| Lawns & Pest Control | 9.77% | 14.44x |
| DIY Decoration & Furniture | 3.86% | 14.29x |
| Bird Watching | 1.55% | 13.39x |
| Survival Guides | 0.54% | 13.18x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
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DEMOGRAPHICS
The DIYers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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