Explore the DIYers Audience
Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the DIYers audience.
INTERESTS
The DIYers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIYers audience is New Homeowners.
| Interest | Composition | Index |
| New Homeowners | 45.74% | 24.31x |
| Lawn & Garden Enthusiasts | 34.82% | 21.92x |
| Contractors & Construction Professionals | 34.42% | 21.00x |
| Spa and Pool Owners | 31.60% | 19.43x |
| Product Manuals Researchers | 34.89% | 19.30x |
| Power Tools Shoppers | 34.12% | 19.28x |
| Home Design Enthusiasts | 30.05% | 18.96x |
| Flooring Shoppers | 32.01% | 18.81x |
| Hardware Shoppers | 28.76% | 18.79x |
| Kitchen & Bathroom Remodelers | 31.03% | 18.21x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
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APPAREL RETAILERS
The DIYers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIYers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.00% | 1.17x |
| LL Bean | 0.00% | 1.16x |
| Carhartt | 0.20% | 1.14x |
| Belk | 0.02% | 1.07x |
| Lane Bryant | 0.04% | 1.00x |
| Chicos | 0.04% | 0.97x |
| Dressbarn | 0.03% | 0.88x |
| Free People | 0.01% | 0.88x |
| Columbia | 0.01% | 0.87x |
| Brooks Brothers | 0.03% | 0.86x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
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WEBSITES
The DIYers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIYers audience is homeownershub.com.
| Website | Composition | Index |
| homeownershub.com | 0.18% | 49.46x |
| radiantcompany.com | 0.11% | 48.85x |
| ezhangdoor.com | 0.32% | 47.81x |
| inspectapedia.com | 2.06% | 47.78x |
| behmdesign.com | 0.06% | 47.23x |
| hoskinghardwood.com | 0.38% | 46.97x |
| strongtie.com | 0.14% | 46.45x |
| hardwoodinfo.com | 0.13% | 46.37x |
| showerbase.com | 0.07% | 46.28x |
| front-porch-ideas-and-more.com | 0.10% | 45.84x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIYers audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.07% | 19.31x |
| Home Improvement Contractor | 4.12% | 18.14x |
| Rural Living | 0.27% | 15.85x |
| Home Décor, Furniture, & Decorating | 0.09% | 15.43x |
| Woodwork | 9.16% | 15.26x |
| Painting & Renovation | 6.02% | 15.04x |
| DIY Decoration & Furniture | 3.92% | 14.63x |
| Lawns & Pest Control | 11.51% | 13.87x |
| Home Remodeling | 3.91% | 13.26x |
| Yard Structures | 3.66% | 12.81x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
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DEMOGRAPHICS
The DIYers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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