Dstillery Audiences

DIYERS

Audience Size: 5.9 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is New Homeowners.

Interest Composition Index
New Homeowners 45.74% 24.31x
Lawn & Garden Enthusiasts 34.82% 21.92x
Contractors & Construction Professionals 34.42% 21.00x
Spa and Pool Owners 31.60% 19.43x
Product Manuals Researchers 34.89% 19.30x
Power Tools Shoppers 34.12% 19.28x
Home Design Enthusiasts 30.05% 18.96x
Flooring Shoppers 32.01% 18.81x
Hardware Shoppers 28.76% 18.79x
Kitchen & Bathroom Remodelers 31.03% 18.21x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.17x
LL Bean 0.00% 1.16x
Carhartt 0.20% 1.14x
Belk 0.02% 1.07x
Lane Bryant 0.04% 1.00x
Chicos 0.04% 0.97x
Dressbarn 0.03% 0.88x
Free People 0.01% 0.88x
Columbia 0.01% 0.87x
Brooks Brothers 0.03% 0.86x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is homeownershub.com.

Website Composition Index
homeownershub.com 0.18% 49.46x
radiantcompany.com 0.11% 48.85x
ezhangdoor.com 0.32% 47.81x
inspectapedia.com 2.06% 47.78x
behmdesign.com 0.06% 47.23x
hoskinghardwood.com 0.38% 46.97x
strongtie.com 0.14% 46.45x
hardwoodinfo.com 0.13% 46.37x
showerbase.com 0.07% 46.28x
front-porch-ideas-and-more.com 0.10% 45.84x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.07% 19.31x
Home Improvement Contractor 4.12% 18.14x
Rural Living 0.27% 15.85x
Home Décor, Furniture, & Decorating 0.09% 15.43x
Woodwork 9.16% 15.26x
Painting & Renovation 6.02% 15.04x
DIY Decoration & Furniture 3.92% 14.63x
Lawns & Pest Control 11.51% 13.87x
Home Remodeling 3.91% 13.26x
Yard Structures 3.66% 12.81x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999