Dstillery Audiences

DIYERS

Audience Size: 3.6 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 58.72% 43.82x
New Homeowners 61.61% 40.61x
Country Home Decorators 51.04% 35.60x
Lawn & Garden Enthusiasts 52.38% 35.17x
Home DIY Enthusiasts 49.14% 34.87x
Home Remodelers 45.88% 34.80x
Kitchen Stove Shoppers 47.78% 34.46x
Product Manuals Researchers 49.46% 34.44x
Power Tools Shoppers 49.99% 33.74x
Hardware Shoppers 42.67% 33.21x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.36x
Talbots 0.02% 1.16x
Dressbarn 0.02% 1.14x
Lane Bryant 0.02% 1.14x
Eddie Bauer 0.01% 1.04x
Jos A. Bank Clothiers 0.03% 1.04x
Buckle 0.03% 1.03x
Chicos 0.03% 1.01x
J. Crew 0.02% 0.97x
Zumiez 0.03% 0.96x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is thisiscarpentry.com.

Website Composition Index
thisiscarpentry.com 1.12% 45.34x
bobistheoilguy.com 1.13% 44.88x
rockler.com 1.84% 42.80x
decks.com 3.69% 41.80x
hvac-talk.com 2.23% 40.95x
woodworkersjournal.com 2.56% 40.29x
diynot.com 1.09% 39.62x
extremehowto.com 5.87% 38.19x
greenbuildingadvisor.com 2.29% 37.84x
askthebuilder.com 7.24% 37.78x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.10% 30.75x
Home Improvement Contractor 0.72% 30.00x
Painting & Renovation 3.63% 25.62x
Woodwork 9.22% 25.28x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 24.45x
Lawns & Pest Control 8.71% 24.36x
Power Tools 5.83% 22.65x
Survival Guides 0.31% 22.44x
Home Furnishings 10.58% 22.37x
Home Remodeling 7.26% 22.16x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male