Dstillery Audiences

DIYERS

Audience Size: 1 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 32.57% 74.39x
New Homeowners 68.13% 73.21x
Patio Furniture Shoppers 27.16% 61.72x
Wood Carving Enthusiasts 38.43% 61.56x
Contractors & Construction Professionals 72.28% 58.99x
Flooring Shoppers 34.40% 51.54x
Homeowners 31.00% 50.28x
Power Tools Shoppers 60.11% 49.07x
Spa and Pool Owners 43.46% 48.87x
Product Manuals Researchers 41.64% 48.10x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.49x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is forums.jlconline.com.

Website Composition Index
forums.jlconline.com 2.15% 72.60x
diychatroom.com 15.12% 64.74x
princessauto.com 4.01% 62.81x
contractortalk.com 4.37% 61.67x
thisoldhouse.com 1.78% 58.22x
extremehowto.com 2.57% 58.05x
theplywood.com 1.22% 56.37x
diynetwork.com 1.61% 56.35x
electriciantalk.com 3.82% 54.81x
manualslib.com 1.50% 54.67x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Power Tools.

Content Affinity Composition Index
Power Tools 1.27% 36.97x
Garden Power Equipment 3.69% 30.93x
Home Remodeling 0.45% 27.25x
Machines & Industrial Supplies 0.11% 26.99x
Home Remodeling 0.13% 26.99x
Woodwork 3.22% 26.21x
Do It Yourself 42.00% 25.94x
Painting & Renovation 0.22% 24.86x
Lawns & Pest Control 0.15% 24.05x
Auto Body Upkeep & Repair Researchers 0.10% 23.39x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male