Explore the DIYers Audience
Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the DIYers audience.
INTERESTS
The DIYers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 51.17% | 69.81x |
| New Homeowners | 61.77% | 66.81x |
| Home Remodelers | 46.58% | 56.72x |
| Lawn & Garden Enthusiasts | 47.45% | 55.63x |
| Country Home Decorators | 44.53% | 55.18x |
| Contractors & Construction Professionals | 48.28% | 55.03x |
| Product Manuals Researchers | 43.05% | 52.66x |
| Power Tools Shoppers | 44.03% | 52.42x |
| Kitchen Stove Shoppers | 41.33% | 51.05x |
| Home Design Enthusiasts | 41.38% | 50.50x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
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APPAREL RETAILERS
The DIYers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DIYers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.28% | 1.24x |
| Columbia | 0.01% | 1.21x |
| Mens Wearhouse | 0.40% | 1.11x |
| The North Face | 0.01% | 1.08x |
| Chicos | 0.04% | 1.07x |
| Talbots | 0.03% | 1.06x |
| Dressbarn | 0.03% | 1.03x |
| Buckle | 0.09% | 1.02x |
| Old Navy | 0.05% | 0.96x |
| Gymboree | 0.02% | 0.96x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
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WEBSITES
The DIYers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the DIYers audience is inspectapedia.com.
| Website | Composition | Index |
| inspectapedia.com | 1.89% | 77.13x |
| greenbuildingadvisor.com | 5.22% | 75.83x |
| popularwoodworking.com | 3.60% | 73.41x |
| pegasuslighting.com | 1.55% | 68.47x |
| livelovediy.com | 1.31% | 67.06x |
| armstrong.com | 1.87% | 65.01x |
| house-painting-info.com | 1.53% | 64.70x |
| rockler.com | 3.48% | 64.69x |
| thisiscarpentry.com | 2.00% | 64.11x |
| industrystandarddesign.com | 1.00% | 64.09x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DIYers audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.08% | 38.90x |
| Home Improvement Contractor | 4.05% | 36.32x |
| Rural Living | 0.30% | 32.30x |
| Painting & Renovation | 7.28% | 28.51x |
| Woodwork | 12.57% | 28.20x |
| Home Décor, Furniture, & Decorating | 0.07% | 27.70x |
| DIY Decoration & Furniture | 5.95% | 25.68x |
| Survival Guides | 0.70% | 25.26x |
| Home Remodeling | 5.12% | 23.42x |
| Power Tools | 7.67% | 23.41x |
Composition Percentage:
The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
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DEMOGRAPHICS
The DIYers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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