Dstillery Audiences

DIYERS

Audience Size: 2.9 Million Devices

Explore the DIYers Audience

Below you'll find more information about the DIYers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the DIYers audience.

Dstillery Crafted Audiences

INTERESTS

The DIYers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DIYers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 57.42% 36.05x
Home Heating and Cooling Researchers 56.20% 33.59x
New Homeowners 56.60% 31.64x
Home and Garden TV Fans 32.00% 30.76x
Product Manuals Researchers 39.35% 30.57x
Home DIY Enthusiasts 47.99% 30.51x
Power Tools Shoppers 42.97% 29.39x
Lawn & Garden Enthusiasts 52.27% 29.14x
Kitchen & Bathroom Remodelers 48.27% 28.98x
Kitchen Stove Shoppers 47.95% 28.75x
Composition Percentage: The overlap percentage between the DIYers audience and the Interest attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DIYers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DIYers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.55x
Carhartt 0.23% 1.44x
Lane Bryant 0.01% 1.40x
Maurices 0.03% 1.37x
Jos A. Bank Clothiers 0.01% 1.37x
Aeropostale 0.01% 1.31x
White House Black Market 0.01% 1.30x
Journeys 0.02% 1.26x
Old Navy 0.02% 1.25x
Victoria's Secret 0.02% 1.05x
Composition Percentage: The overlap percentage between the DIYers audience and the Location attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Web Insights

WEBSITES

The DIYers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the DIYers audience is decks.com.

Website Composition Index
decks.com 1.42% 46.63x
homewyse.com 1.14% 38.72x
rustoleum.com 2.01% 38.42x
constructionprotips.com 2.58% 38.18x
askthebuilder.com 6.77% 37.14x
forums.jlconline.com 4.83% 36.33x
woodworkingtalk.com 3.81% 36.19x
contractortalk.com 9.77% 36.16x
diychatroom.com 14.39% 35.54x
sawdustgirl.com 2.33% 35.17x
Composition Percentage: The overlap percentage between the DIYers audience and the Web attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DIYers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.07% 21.40x
Lawns & Pest Control 3.62% 20.25x
Woodwork 7.59% 19.41x
Lighting & Power 1.04% 18.99x
Yard Structures 1.09% 18.29x
Home Remodeling 3.38% 18.29x
Painting & Renovation 2.28% 18.10x
Texas Off-Roading 0.05% 17.97x
Power Tools 3.23% 17.93x
Home Furnishings 4.25% 17.68x
Composition Percentage: The overlap percentage between the DIYers audience and the Content Affinity attribute.
Index: A comparison of the DIYers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DIYers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male