DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 2.6 Million Devices

View All Audiences

Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	48.44%	67.73x
Football Enthusiasts	42.95%	54.90x
ESPN Enthusiasts	33.20%	47.59x
Cincinnati Bengals Fans	31.08%	46.46x
NFL Fans	33.56%	45.94x
Tampa Bay Buccaneers Fans	31.59%	45.56x
Sports Gamblers	35.26%	45.05x
Los Angeles Rams Fans	27.31%	44.01x
Tennessee Titans Fans	30.64%	43.04x
MLB Fans	30.02%	42.59x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is LL Bean.

Location	Composition	Index
LL Bean	0.01%	2.14x
Supreme	0.03%	1.96x
Intermix	0.02%	1.93x
Uniqlo	0.02%	1.92x
Patagonia	0.04%	1.82x
Ann Taylor	0.03%	1.76x
Levi Strauss	0.02%	1.71x
Free People	0.03%	1.67x
Bonobos	0.06%	1.66x
American Apparel	0.06%	1.59x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website	Composition	Index
fantasysp.com	8.23%	119.07x
thefantasyfootballers.com	8.04%	117.27x
draftsharks.com	1.33%	115.71x
rotoballer.com	8.80%	112.49x
fftoday.com	2.84%	106.61x
fantasyalarm.com	2.22%	103.71x
dynastyfootballfactory.com	1.02%	102.51x
gridironexperts.com	1.72%	101.33x
razzball.com	5.10%	100.74x
faketeams.com	2.97%	100.02x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	42.10%	34.90x
Alternative Streaming Services	0.54%	22.72x
Sports Apparel	1.13%	21.89x
Men's Dress Shirt Shopping	2.13%	19.50x
Sports - Golf, Hunting, Fishing	0.39%	14.73x
Weight Lifting Enthusiasts	7.18%	13.53x
Grilling	2.79%	13.37x
Beer, Wine & Alcohol	3.36%	13.16x
Crossfit & Obstacle Race Enthusiasts	3.95%	12.33x
Latest Sports News	56.95%	12.05x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male