DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.1 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	90.45%	46.23x
Sports Gamblers	71.91%	40.54x
NFL Fans	34.90%	34.72x
Baltimore Ravens Fans	31.59%	31.71x
ESPN Enthusiasts	21.68%	30.79x
New York Jets Fans	27.98%	29.79x
Los Angeles Chargers Fans	30.18%	29.37x
Super Bowl Bracket Projection Enthusiasts	40.31%	29.30x
Houston Texans Fans	29.41%	28.64x
Football Enthusiasts	47.00%	28.55x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Old Navy.

Location	Composition	Index
Old Navy	0.01%	1.11x
Maurices	0.02%	0.90x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is rotoballer.com.

Website	Composition	Index
rotoballer.com	11.39%	46.00x
fantasysp.com	5.01%	45.34x
fantasydata.com	3.11%	44.32x
thehuddle.com	2.54%	43.77x
razzball.com	1.58%	36.27x
pitcherlist.com	2.10%	36.11x
fantasypros.com	30.88%	36.11x
thedraftnetwork.com	2.17%	36.08x
cheatsheetwarroom.com	1.66%	35.22x
nbcsportsedge.com	4.27%	34.44x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	35.57%	20.23x
Upstate New York State Athletics	0.05%	12.49x
Florida College Athletics	0.50%	12.11x
Illinois College Sports	0.39%	11.31x
Golf Travel & Gear	2.81%	10.24x
College Sports	0.13%	10.18x
Southeast College Athletics	0.95%	10.03x
Pac 12 Sports	1.06%	9.90x
New England & Ivy League Sports	0.44%	9.15x
Horse Racing	0.04%	8.67x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male