Dstillery Audiences

DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 42.60% 27.87x
Football Enthusiasts 47.65% 25.52x
Sports Gamblers 35.76% 22.75x
ESPN Enthusiasts 32.22% 21.95x
Tampa Bay Buccaneers Fans 32.73% 21.65x
Tennessee Titans Fans 33.39% 21.10x
Los Angeles Chargers Fans 37.80% 20.81x
NFL Fans 29.02% 20.67x
Cincinnati Bengals Fans 28.97% 20.54x
Washington Redskins Fans 30.34% 20.46x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.98x
Chicos 0.01% 1.58x
LOFT 0.01% 1.55x
Victoria's Secret 0.01% 1.25x
Lane Bryant 0.01% 1.24x
Mens Wearhouse 0.01% 1.19x
Carhartt 0.17% 1.08x
Journeys 0.01% 1.08x
Maurices 0.01% 0.98x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website Composition Index
fantasysp.com 4.48% 52.91x
fantasyfootballnerd.com 1.68% 50.64x
fantasydata.com 1.26% 49.80x
thefantasyfootballers.com 7.68% 49.48x
fftoday.com 1.46% 47.73x
rotoballer.com 5.14% 47.52x
razzball.com 2.14% 45.49x
rotowire.com 5.95% 41.94x
thehuddle.com 1.26% 41.01x
faketeams.com 1.36% 39.81x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 30.71% 19.04x
Sports - Golf, Hunting, Fishing 0.17% 14.14x
Barcode Site & App Users 0.02% 13.71x
Upstate New York State Athletics 0.10% 11.96x
Illinois College Sports 0.16% 11.50x
Men's Dress Shirt Shopping 0.33% 11.11x
Florida College Athletics 1.81% 10.96x
Beer, Wine & Alcohol 1.94% 10.70x
US Soccer 0.76% 10.66x
Grilling 0.95% 10.55x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male