Dstillery Audiences

DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 48.44% 67.73x
Football Enthusiasts 42.95% 54.90x
ESPN Enthusiasts 33.20% 47.59x
Cincinnati Bengals Fans 31.08% 46.46x
NFL Fans 33.56% 45.94x
Tampa Bay Buccaneers Fans 31.59% 45.56x
Sports Gamblers 35.26% 45.05x
Los Angeles Rams Fans 27.31% 44.01x
Tennessee Titans Fans 30.64% 43.04x
MLB Fans 30.02% 42.59x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.14x
Supreme 0.03% 1.96x
Intermix 0.02% 1.93x
Uniqlo 0.02% 1.92x
Patagonia 0.04% 1.82x
Ann Taylor 0.03% 1.76x
Levi Strauss 0.02% 1.71x
Free People 0.03% 1.67x
Bonobos 0.06% 1.66x
American Apparel 0.06% 1.59x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website Composition Index
fantasysp.com 8.23% 119.07x
thefantasyfootballers.com 8.04% 117.27x
draftsharks.com 1.33% 115.71x
rotoballer.com 8.80% 112.49x
fftoday.com 2.84% 106.61x
fantasyalarm.com 2.22% 103.71x
dynastyfootballfactory.com 1.02% 102.51x
gridironexperts.com 1.72% 101.33x
razzball.com 5.10% 100.74x
faketeams.com 2.97% 100.02x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 42.10% 34.90x
Alternative Streaming Services 0.54% 22.72x
Sports Apparel 1.13% 21.89x
Men's Dress Shirt Shopping 2.13% 19.50x
Sports - Golf, Hunting, Fishing 0.39% 14.73x
Weight Lifting Enthusiasts 7.18% 13.53x
Grilling 2.79% 13.37x
Beer, Wine & Alcohol 3.36% 13.16x
Crossfit & Obstacle Race Enthusiasts 3.95% 12.33x
Latest Sports News 56.95% 12.05x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male