Dstillery Audiences

DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 39.84% 27.58x
Football Enthusiasts 47.50% 25.94x
Sports Gamblers 39.55% 24.30x
Los Angeles Chargers Fans 40.05% 22.17x
ESPN Enthusiasts 28.22% 20.34x
Washington Football Team Fans 28.32% 19.76x
Tampa Bay Buccaneers Fans 31.15% 19.74x
Tennessee Titans Fans 30.48% 19.65x
New York Jets Fans 30.10% 19.44x
NBA Fans 28.50% 19.35x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.95x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasyfootballnerd.com.

Website Composition Index
fantasyfootballnerd.com 1.10% 53.69x
fftoday.com 1.29% 52.10x
fantasysp.com 4.93% 51.68x
thefantasyfootballers.com 4.83% 51.64x
fantasydata.com 2.80% 51.40x
rotoballer.com 8.55% 49.62x
razzball.com 2.60% 47.41x
faketeams.com 1.82% 43.82x
rotoworld.com 7.93% 42.61x
fantasypros.com 21.94% 41.13x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 28.22% 19.40x
Upstate New York State Athletics 0.04% 12.88x
Law School Research Cluster 0.05% 11.03x
Golf Travel & Gear 5.97% 10.83x
Institutional Investing 0.07% 10.54x
Men's Dress Shirt Shopping 0.05% 10.03x
Sports Apparel 3.32% 9.72x
Crossfit & Obstacle Race Enthusiasts 0.25% 9.26x
Florida College Athletics 0.65% 9.25x
Bowling 0.20% 9.09x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male