DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.9 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	45.30%	29.36x
Football Enthusiasts	46.98%	25.15x
Sports Gamblers	37.18%	23.00x
ESPN Enthusiasts	34.64%	22.45x
Tampa Bay Buccaneers Fans	33.00%	21.73x
Cincinnati Bengals Fans	29.66%	20.97x
NFL Fans	29.60%	20.86x
Tennessee Titans Fans	33.05%	20.68x
Los Angeles Chargers Fans	37.96%	20.51x
Washington Redskins Fans	30.22%	20.47x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Chicos.

Location	Composition	Index
Chicos	0.01%	1.48x
Old Navy	0.02%	1.18x
Carhartt	0.13%	1.05x
Journeys	0.01%	0.98x
Victoria's Secret	0.01%	0.96x
Mens Wearhouse	0.01%	0.85x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website	Composition	Index
fantasysp.com	6.38%	56.02x
fantasyfootballnerd.com	2.29%	52.92x
thefantasyfootballers.com	10.16%	51.90x
rotoballer.com	6.17%	50.16x
playerprofiler.com	1.30%	49.70x
fftoday.com	1.85%	48.77x
razzball.com	2.73%	46.96x
faketeams.com	1.52%	45.23x
nflweather.com	1.05%	44.71x
rotowire.com	7.54%	43.40x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	36.87%	20.14x
Sports - Golf, Hunting, Fishing	0.23%	14.60x
Men's Dress Shirt Shopping	0.52%	13.02x
Sports Apparel	0.99%	12.58x
Crossfit & Obstacle Race Enthusiasts	1.74%	11.05x
Barcode Site & App Users	0.02%	10.88x
Weight Lifting Enthusiasts	3.21%	10.86x
Grilling	1.08%	10.78x
Beer, Wine & Alcohol	2.08%	10.51x
Florida College Athletics	2.29%	10.46x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male