Dstillery Audiences

DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 90.45% 46.23x
Sports Gamblers 71.91% 40.54x
NFL Fans 34.90% 34.72x
Baltimore Ravens Fans 31.59% 31.71x
ESPN Enthusiasts 21.68% 30.79x
New York Jets Fans 27.98% 29.79x
Los Angeles Chargers Fans 30.18% 29.37x
Super Bowl Bracket Projection Enthusiasts 40.31% 29.30x
Houston Texans Fans 29.41% 28.64x
Football Enthusiasts 47.00% 28.55x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.11x
Maurices 0.02% 0.90x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is rotoballer.com.

Website Composition Index
rotoballer.com 11.39% 46.00x
fantasysp.com 5.01% 45.34x
fantasydata.com 3.11% 44.32x
thehuddle.com 2.54% 43.77x
razzball.com 1.58% 36.27x
pitcherlist.com 2.10% 36.11x
fantasypros.com 30.88% 36.11x
thedraftnetwork.com 2.17% 36.08x
cheatsheetwarroom.com 1.66% 35.22x
nbcsportsedge.com 4.27% 34.44x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 35.57% 20.23x
Upstate New York State Athletics 0.05% 12.49x
Florida College Athletics 0.50% 12.11x
Illinois College Sports 0.39% 11.31x
Golf Travel & Gear 2.81% 10.24x
College Sports 0.13% 10.18x
Southeast College Athletics 0.95% 10.03x
Pac 12 Sports 1.06% 9.90x
New England & Ivy League Sports 0.44% 9.15x
Horse Racing 0.04% 8.67x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male