DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.2 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	39.84%	27.58x
Football Enthusiasts	47.50%	25.94x
Sports Gamblers	39.55%	24.30x
Los Angeles Chargers Fans	40.05%	22.17x
ESPN Enthusiasts	28.22%	20.34x
Washington Football Team Fans	28.32%	19.76x
Tampa Bay Buccaneers Fans	31.15%	19.74x
Tennessee Titans Fans	30.48%	19.65x
New York Jets Fans	30.10%	19.44x
NBA Fans	28.50%	19.35x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Carhartt.

Location	Composition	Index
Carhartt	0.06%	0.95x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasyfootballnerd.com.

Website	Composition	Index
fantasyfootballnerd.com	1.10%	53.69x
fftoday.com	1.29%	52.10x
fantasysp.com	4.93%	51.68x
thefantasyfootballers.com	4.83%	51.64x
fantasydata.com	2.80%	51.40x
rotoballer.com	8.55%	49.62x
razzball.com	2.60%	47.41x
faketeams.com	1.82%	43.82x
rotoworld.com	7.93%	42.61x
fantasypros.com	21.94%	41.13x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	28.22%	19.40x
Upstate New York State Athletics	0.04%	12.88x
Law School Research Cluster	0.05%	11.03x
Golf Travel & Gear	5.97%	10.83x
Institutional Investing	0.07%	10.54x
Men's Dress Shirt Shopping	0.05%	10.03x
Sports Apparel	3.32%	9.72x
Crossfit & Obstacle Race Enthusiasts	0.25%	9.26x
Florida College Athletics	0.65%	9.25x
Bowling	0.20%	9.09x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male