DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 2.5 Million Devices

View All Audiences

Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	50.36%	40.22x
Football Enthusiasts	47.71%	35.60x
ESPN Enthusiasts	35.77%	29.99x
Sports Gamblers	37.54%	28.98x
Cincinnati Bengals Fans	33.04%	28.52x
Tampa Bay Buccaneers Fans	35.53%	28.44x
Basketball Enthusiasts	38.76%	28.12x
Tennessee Titans Fans	34.98%	27.69x
NFL Fans	32.45%	27.44x
Kansas City Chiefs Fans	33.74%	27.14x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.02%	1.68x
Free People	0.03%	1.64x
Ralph Lauren	0.01%	1.60x
Saint Laurent Paris	0.01%	1.59x
Brooks Brothers	0.04%	1.56x
Patagonia	0.01%	1.55x
Urban Outfitters	0.06%	1.48x
The North Face	0.02%	1.46x
Bonobos	0.03%	1.46x
American Apparel	0.04%	1.43x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website	Composition	Index
fantasysp.com	9.42%	67.44x
rotoballer.com	4.09%	66.35x
gridironexperts.com	1.37%	64.33x
fantasyfootballnerd.com	3.47%	63.88x
razzball.com	2.55%	61.76x
faketeams.com	1.18%	61.50x
fftoday.com	2.24%	61.19x
cheatsheetwarroom.com	1.20%	60.77x
fantasycpr.com	1.38%	60.53x
thefantasyfootballers.com	13.85%	59.25x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	45.42%	23.14x
Sports Apparel	0.48%	16.58x
Men's Dress Shirt Shopping	0.78%	12.97x
Alternative Streaming Services	0.20%	12.69x
Sports - Golf, Hunting, Fishing	0.33%	12.58x
Weight Lifting Enthusiasts	4.01%	10.77x
Grilling	1.63%	10.65x
Beer, Wine & Alcohol	2.34%	10.33x
Illinois College Sports	0.26%	10.02x
Golf Travel & Gear	7.98%	9.88x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male