Dstillery Audiences

DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 46.82% 32.46x
NFL Fans 33.47% 23.72x
Cincinnati Bengals Fans 32.45% 23.41x
ESPN Enthusiasts 32.30% 23.19x
Sports Gamblers 35.11% 22.84x
Tampa Bay Buccaneers Fans 34.51% 22.65x
Tennessee Titans Fans 31.08% 21.90x
Los Angeles Rams Fans 28.91% 21.84x
Kansas City Chiefs Fans 33.41% 21.63x
New York Jets Fans 31.66% 21.23x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.47x
LL Bean 0.01% 1.42x
American Apparel 0.06% 1.39x
Express Outlets 0.01% 1.35x
Free People 0.03% 1.33x
Patagonia 0.03% 1.32x
Jos A. Bank Clothiers 0.23% 1.31x
LOFT 0.07% 1.31x
J. Crew 0.06% 1.29x
The North Face 0.04% 1.29x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website Composition Index
fantasysp.com 7.96% 65.26x
thefantasyfootballers.com 8.27% 64.69x
rotoballer.com 6.94% 63.83x
draftsharks.com 1.43% 63.72x
fantasyalarm.com 1.47% 60.26x
gridironexperts.com 1.60% 59.47x
fftoday.com 2.89% 59.39x
razzball.com 3.65% 56.76x
faketeams.com 2.67% 55.10x
fantasycpr.com 3.56% 52.87x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 38.79% 27.03x
Alternative Streaming Services 0.62% 16.94x
Sports Apparel 1.14% 15.71x
Men's Dress Shirt Shopping 2.32% 14.43x
Sports - Golf, Hunting, Fishing 0.34% 12.02x
Beer, Wine & Alcohol 3.18% 10.83x
Weight Lifting Enthusiasts 6.83% 10.61x
Grilling 2.76% 10.32x
Latest Sports News 54.15% 10.04x
Crossfit & Obstacle Race Enthusiasts 4.11% 9.89x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male