DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 2.3 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	37.58%	28.61x
NFL Fans	37.65%	26.32x
Football Enthusiasts	50.22%	26.30x
Sports Gamblers	39.91%	25.40x
Super Bowl Bracket Projection Enthusiasts	43.91%	25.28x
Baltimore Ravens Fans	31.74%	22.11x
Tennessee Titans Fans	32.16%	22.05x
Mens Business Clothes Shoppers	12.87%	22.02x
Houston Texans Fans	30.61%	21.76x
Miami Dolphins Fans	30.31%	21.42x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Forever 21.

Location	Composition	Index
Forever 21	0.01%	1.72x
Gap	0.02%	1.32x
Mens Wearhouse	0.02%	1.26x
White House Black Market	0.02%	1.24x
Eddie Bauer	0.01%	1.20x
H&M	0.01%	1.18x
Old Navy	0.03%	1.17x
Chicos	0.01%	1.12x
Banana Republic	0.02%	1.11x
Gymboree	0.02%	1.06x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website	Composition	Index
fantasysp.com	3.34%	50.97x
rotoballer.com	9.63%	48.61x
thefantasyfootballers.com	5.49%	47.81x
razzball.com	2.28%	46.38x
fantasydata.com	2.88%	45.89x
rotoworld.com	1.53%	45.73x
cheatsheetwarroom.com	1.55%	45.20x
thehuddle.com	1.31%	40.49x
fantasypros.com	24.31%	39.27x
rotowire.com	9.37%	35.91x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	24.46%	21.77x
Sports Apparel	3.61%	10.62x
Golf Travel & Gear	4.30%	10.56x
Hobby Drones & Remote-Controlled Cars	0.03%	10.17x
US Soccer	0.15%	8.24x
Virginia Athletics	0.08%	7.77x
Beer, Wine & Alcohol	0.34%	7.77x
Illinois College Sports	0.29%	7.47x
Crossfit & Obstacle Race Enthusiasts	0.02%	7.42x
Florida College Athletics	0.58%	7.41x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male