DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 2.9 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	47.99%	37.11x
Cincinnati Bengals Fans	32.33%	25.69x
NFL Fans	32.16%	25.18x
Tampa Bay Buccaneers Fans	33.75%	24.46x
Tennessee Titans Fans	32.29%	23.32x
Jacksonville Jaguars Fans	29.13%	23.04x
Los Angeles Rams Fans	28.35%	22.87x
New York Jets Fans	31.11%	22.81x
Kansas City Chiefs Fans	32.10%	22.72x
Arizona Cardinals Fans	28.62%	22.14x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is American Apparel.

Location	Composition	Index
American Apparel	0.06%	1.86x
Joe's Jeans	0.01%	1.66x
Saint Laurent Paris	0.01%	1.63x
Urban Outfitters	0.07%	1.47x
Patagonia	0.01%	1.45x
LOFT	0.06%	1.45x
Levi Strauss	0.02%	1.44x
Eddie Bauer	0.02%	1.43x
H&M	0.06%	1.39x
Brooks Brothers	0.05%	1.36x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasyfootballcafe.com.

Website	Composition	Index
fantasyfootballcafe.com	0.04%	87.50x
thebackyardbanter.com	0.08%	84.30x
prospect361.com	0.05%	83.81x
numberfire.com	0.06%	82.57x
rotoballer.com	5.85%	82.53x
fantasysp.com	7.76%	82.43x
gridironexperts.com	1.89%	82.38x
dynastyfootballfactory.com	0.84%	81.16x
fantasyfootballnerd.com	1.11%	81.11x
fantasydata.com	0.35%	80.92x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	48.43%	28.28x
Alternative Streaming Services	0.92%	15.65x
Sports Apparel	1.09%	14.41x
Men's Dress Shirt Shopping	2.38%	12.51x
Sports - Golf, Hunting, Fishing	0.36%	10.54x
Latest Sports News	57.36%	10.03x
Beer, Wine & Alcohol	2.70%	9.93x
Weight Lifting Enthusiasts	6.52%	9.45x
Florida College Athletics	3.91%	9.06x
Illinois College Sports	0.25%	8.98x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age and income brackets.

Age

18-24

Income

Over $250,000