Dstillery Audiences

DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 50.36% 40.22x
Football Enthusiasts 47.71% 35.60x
ESPN Enthusiasts 35.77% 29.99x
Sports Gamblers 37.54% 28.98x
Cincinnati Bengals Fans 33.04% 28.52x
Tampa Bay Buccaneers Fans 35.53% 28.44x
Basketball Enthusiasts 38.76% 28.12x
Tennessee Titans Fans 34.98% 27.69x
NFL Fans 32.45% 27.44x
Kansas City Chiefs Fans 33.74% 27.14x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 1.68x
Free People 0.03% 1.64x
Ralph Lauren 0.01% 1.60x
Saint Laurent Paris 0.01% 1.59x
Brooks Brothers 0.04% 1.56x
Patagonia 0.01% 1.55x
Urban Outfitters 0.06% 1.48x
The North Face 0.02% 1.46x
Bonobos 0.03% 1.46x
American Apparel 0.04% 1.43x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website Composition Index
fantasysp.com 9.42% 67.44x
rotoballer.com 4.09% 66.35x
gridironexperts.com 1.37% 64.33x
fantasyfootballnerd.com 3.47% 63.88x
razzball.com 2.55% 61.76x
faketeams.com 1.18% 61.50x
fftoday.com 2.24% 61.19x
cheatsheetwarroom.com 1.20% 60.77x
fantasycpr.com 1.38% 60.53x
thefantasyfootballers.com 13.85% 59.25x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 45.42% 23.14x
Sports Apparel 0.48% 16.58x
Men's Dress Shirt Shopping 0.78% 12.97x
Alternative Streaming Services 0.20% 12.69x
Sports - Golf, Hunting, Fishing 0.33% 12.58x
Weight Lifting Enthusiasts 4.01% 10.77x
Grilling 1.63% 10.65x
Beer, Wine & Alcohol 2.34% 10.33x
Illinois College Sports 0.26% 10.02x
Golf Travel & Gear 7.98% 9.88x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male