DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 2.4 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	59.50%	40.63x
Super Bowl Bracket Projection Enthusiasts	44.29%	28.93x
NFL Fans	35.44%	27.33x
Football Enthusiasts	51.57%	26.81x
Sports Gamblers	38.81%	26.64x
Mens Business Clothes Shoppers	8.36%	25.44x
Baltimore Ravens Fans	31.72%	23.39x
Tennessee Titans Fans	30.64%	22.57x
Houston Texans Fans	29.43%	22.36x
Miami Dolphins Fans	30.06%	21.97x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Gap.

Location	Composition	Index
Gap	0.01%	1.70x
Jos A. Bank Clothiers	0.01%	1.51x
LOFT	0.02%	1.45x
Lululemon	0.01%	1.37x
Talbots	0.02%	1.29x
H&M	0.02%	1.28x
Mens Wearhouse	0.02%	1.28x
Journeys	0.03%	1.20x
J. Crew	0.01%	1.17x
Dressbarn	0.01%	1.17x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website	Composition	Index
fantasysp.com	5.48%	57.03x
rotoballer.com	15.05%	51.39x
fantasydata.com	3.88%	49.03x
razzball.com	2.15%	46.97x
cheatsheetwarroom.com	4.42%	44.94x
thefantasyfootballers.com	9.87%	40.93x
thehuddle.com	3.22%	40.46x
rotowire.com	11.64%	40.13x
drafttek.com	1.02%	36.75x
ourlads.com	14.11%	36.70x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	37.97%	22.24x
Golf Travel & Gear	4.07%	10.13x
Sports Apparel	3.46%	9.48x
Illinois College Sports	0.27%	8.00x
Virginia Athletics	0.06%	7.58x
College Sports	0.11%	7.39x
Florida College Athletics	0.43%	7.15x
Beer, Wine & Alcohol	0.22%	7.10x
Latest Sports News	46.18%	7.07x
Alternative Streaming Services	0.02%	7.06x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male