DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.7 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	49.32%	36.78x
Football Enthusiasts	46.00%	32.70x
ESPN Enthusiasts	38.09%	27.87x
Tampa Bay Buccaneers Fans	34.52%	26.74x
Basketball Enthusiasts	38.87%	26.46x
Sports Gamblers	38.65%	26.15x
Cincinnati Bengals Fans	32.80%	26.06x
NFL Fans	33.41%	25.79x
Tennessee Titans Fans	34.61%	25.71x
Kansas City Chiefs Fans	33.28%	25.14x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Supreme.

Location	Composition	Index
Supreme	0.02%	2.02x
Bonobos	0.16%	1.85x
Jos A. Bank Clothiers	0.46%	1.55x
The North Face	0.03%	1.48x
White House Black Market	0.49%	1.39x
Mens Wearhouse	0.70%	1.39x
Club Monaco	0.02%	1.33x
Johnston and Murphy	0.64%	1.31x
Topshop	0.03%	1.30x
Saint Laurent Paris	0.01%	1.25x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website	Composition	Index
fantasysp.com	4.68%	66.10x
rotoballer.com	6.38%	61.42x
fantasyalarm.com	1.45%	59.96x
fantasyfootballnerd.com	1.62%	59.21x
faketeams.com	1.81%	57.81x
fantasycpr.com	2.11%	56.80x
gridironexperts.com	1.53%	56.29x
razzball.com	3.32%	56.23x
thefantasyfootballers.com	8.24%	56.06x
playerprofiler.com	1.64%	54.85x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	40.77%	21.27x
Sports Apparel	0.65%	15.12x
Alternative Streaming Services	0.27%	13.76x
Men's Dress Shirt Shopping	1.09%	12.73x
Sports - Golf, Hunting, Fishing	0.35%	11.32x
Weight Lifting Enthusiasts	4.79%	9.91x
Grilling	1.99%	9.45x
Illinois College Sports	0.33%	9.44x
Beer, Wine & Alcohol	2.61%	9.42x
Crossfit & Obstacle Race Enthusiasts	2.75%	9.11x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male