DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 2.3 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	48.13%	59.32x
Football Enthusiasts	43.33%	49.77x
ESPN Enthusiasts	31.99%	42.65x
NFL Fans	31.21%	40.58x
Tampa Bay Buccaneers Fans	30.04%	40.45x
Cincinnati Bengals Fans	29.18%	40.36x
Sports Gamblers	35.17%	39.66x
Basketball Enthusiasts	34.60%	38.88x
Kansas City Chiefs Fans	28.23%	38.25x
Los Angeles Rams Fans	25.80%	37.67x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Supreme.

Location	Composition	Index
Supreme	0.03%	2.21x
Bonobos	0.13%	1.81x
Patagonia	0.03%	1.69x
Jos A. Bank Clothiers	0.59%	1.66x
Johnston and Murphy	0.28%	1.62x
Saint Laurent Paris	0.02%	1.51x
LL Bean	0.02%	1.49x
American Apparel	0.07%	1.49x
The North Face	0.04%	1.47x
Club Monaco	0.03%	1.47x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website	Composition	Index
fantasysp.com	7.03%	119.13x
draftsharks.com	1.11%	114.20x
thefantasyfootballers.com	7.01%	113.55x
rotoballer.com	8.76%	108.42x
dynastyfootballfactory.com	1.03%	104.74x
fftoday.com	2.57%	103.63x
gridironexperts.com	1.67%	103.00x
fantasyalarm.com	2.21%	102.58x
razzball.com	4.79%	101.37x
faketeams.com	2.72%	98.96x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	39.47%	32.40x
Alternative Streaming Services	0.49%	22.50x
Sports Apparel	1.12%	21.58x
Men's Dress Shirt Shopping	2.01%	19.11x
Sports - Golf, Hunting, Fishing	0.41%	13.82x
Weight Lifting Enthusiasts	7.29%	13.46x
Grilling	2.98%	13.16x
Beer, Wine & Alcohol	3.59%	12.76x
Crossfit & Obstacle Race Enthusiasts	4.00%	12.37x
Florida College Athletics	4.59%	11.82x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male