Dstillery Audiences

DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 38.82% 29.48x
Football Enthusiasts 48.79% 28.23x
Sports Gamblers 37.24% 25.98x
Los Angeles Chargers Fans 40.44% 24.77x
ESPN Enthusiasts 26.04% 20.94x
Tennessee Titans Fans 28.76% 20.75x
Washington Football Team Fans 25.60% 20.25x
Tampa Bay Buccaneers Fans 27.17% 20.16x
NBA Fans 26.55% 19.94x
New York Jets Fans 26.89% 19.83x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Gap.

Location Composition Index
Gap 0.03% 1.47x
Dressbarn 0.03% 1.45x
Lululemon 0.01% 1.43x
Eddie Bauer 0.02% 1.36x
Banana Republic 0.03% 1.33x
H&M 0.02% 1.33x
Michael Kors 0.02% 1.32x
American Eagle Outfitters 0.03% 1.28x
Gymboree 0.02% 1.26x
Old Navy 0.05% 1.26x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website Composition Index
fantasysp.com 7.01% 55.41x
fftoday.com 1.81% 53.59x
fantasydata.com 4.56% 52.68x
rotoballer.com 13.99% 51.85x
thefantasyfootballers.com 10.03% 49.40x
razzball.com 2.75% 49.07x
faketeams.com 1.82% 48.17x
cheatsheetwarroom.com 4.10% 46.96x
rotoworld.com 5.06% 44.60x
fantasysharks.com 1.24% 42.71x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 31.74% 20.79x
Institutional Investing 0.05% 12.04x
Tattoos & Costumes 0.02% 11.75x
Golf Travel & Gear 5.69% 10.41x
Virginia Athletics 0.12% 9.99x
Sports Apparel 3.54% 9.96x
Pool Cleaning 0.04% 9.63x
Crossfit & Obstacle Race Enthusiasts 0.14% 9.60x
Grilling 0.43% 9.37x
Florida College Athletics 0.52% 8.68x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male