DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.1 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	46.82%	32.46x
NFL Fans	33.47%	23.72x
Cincinnati Bengals Fans	32.45%	23.41x
ESPN Enthusiasts	32.30%	23.19x
Sports Gamblers	35.11%	22.84x
Tampa Bay Buccaneers Fans	34.51%	22.65x
Tennessee Titans Fans	31.08%	21.90x
Los Angeles Rams Fans	28.91%	21.84x
Kansas City Chiefs Fans	33.41%	21.63x
New York Jets Fans	31.66%	21.23x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Joe's Jeans.

Location	Composition	Index
Joe's Jeans	0.01%	1.47x
LL Bean	0.01%	1.42x
American Apparel	0.06%	1.39x
Express Outlets	0.01%	1.35x
Free People	0.03%	1.33x
Patagonia	0.03%	1.32x
Jos A. Bank Clothiers	0.23%	1.31x
LOFT	0.07%	1.31x
J. Crew	0.06%	1.29x
The North Face	0.04%	1.29x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website	Composition	Index
fantasysp.com	7.96%	65.26x
thefantasyfootballers.com	8.27%	64.69x
rotoballer.com	6.94%	63.83x
draftsharks.com	1.43%	63.72x
fantasyalarm.com	1.47%	60.26x
gridironexperts.com	1.60%	59.47x
fftoday.com	2.89%	59.39x
razzball.com	3.65%	56.76x
faketeams.com	2.67%	55.10x
fantasycpr.com	3.56%	52.87x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	38.79%	27.03x
Alternative Streaming Services	0.62%	16.94x
Sports Apparel	1.14%	15.71x
Men's Dress Shirt Shopping	2.32%	14.43x
Sports - Golf, Hunting, Fishing	0.34%	12.02x
Beer, Wine & Alcohol	3.18%	10.83x
Weight Lifting Enthusiasts	6.83%	10.61x
Grilling	2.76%	10.32x
Latest Sports News	54.15%	10.04x
Crossfit & Obstacle Race Enthusiasts	4.11%	9.89x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male