Dstillery Audiences

DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 4.7 Million Devices

Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 49.07% 30.03x
Football Enthusiasts 46.85% 27.55x
ESPN Enthusiasts 35.83% 22.82x
Sports Gamblers 37.94% 22.78x
Tampa Bay Buccaneers Fans 34.19% 21.92x
Cincinnati Bengals Fans 31.55% 21.54x
Basketball Enthusiasts 39.29% 21.52x
Kansas City Chiefs Fans 32.56% 21.26x
Tennessee Titans Fans 33.23% 21.11x
NFL Fans 31.70% 20.84x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.46x
REI 0.02% 1.40x
The North Face 0.02% 1.35x
Jos A. Bank Clothiers 0.05% 1.28x
Ann Taylor 0.02% 1.27x
Urban Outfitters 0.05% 1.26x
Express Outlets 0.01% 1.25x
Bonobos 0.01% 1.24x
Dressbarn 0.04% 1.23x
LOFT 0.09% 1.22x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website Composition Index
fantasysp.com 9.00% 58.61x
gridironexperts.com 1.01% 56.31x
fantasyfootballnerd.com 3.22% 54.65x
rotoballer.com 6.37% 53.54x
thefantasyfootballers.com 14.52% 52.57x
fantasycpr.com 1.03% 51.75x
cheatsheetwarroom.com 1.04% 51.56x
razzball.com 2.43% 51.06x
faketeams.com 1.37% 50.13x
playerprofiler.com 1.81% 49.62x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 42.10% 18.92x
Sports Apparel 0.63% 13.16x
Sports - Golf, Hunting, Fishing 0.31% 12.41x
Men's Dress Shirt Shopping 0.64% 11.11x
Weight Lifting Enthusiasts 3.58% 9.80x
Alternative Streaming Services 0.15% 9.78x
Grilling 1.43% 9.60x
Beer, Wine & Alcohol 2.30% 9.26x
Crossfit & Obstacle Race Enthusiasts 2.11% 9.14x
Florida College Athletics 2.72% 8.93x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male