DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 2.9 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	49.34%	36.81x
Cincinnati Bengals Fans	33.61%	25.83x
NFL Fans	33.42%	25.47x
Tampa Bay Buccaneers Fans	33.98%	24.70x
Tennessee Titans Fans	33.27%	23.52x
Kansas City Chiefs Fans	32.61%	23.48x
Los Angeles Rams Fans	29.83%	23.27x
Jacksonville Jaguars Fans	31.15%	23.08x
New York Jets Fans	32.62%	22.86x
San Francisco 49ers Fans	28.75%	22.47x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	1.47x
Free People	0.03%	1.45x
Urban Outfitters	0.07%	1.44x
Lorna Jane	0.01%	1.43x
Express	0.05%	1.41x
The North Face	0.04%	1.40x
Hugo Boss	0.03%	1.38x
Supreme	0.01%	1.38x
Ann Taylor	0.03%	1.38x
Gymboree	0.05%	1.37x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasyfootballnerd.com.

Website	Composition	Index
fantasyfootballnerd.com	1.45%	110.26x
gridironexperts.com	2.06%	109.51x
fantasysp.com	10.97%	108.66x
rotoballer.com	8.96%	108.59x
thefantasyfootballers.com	11.73%	106.94x
draftsharks.com	1.88%	106.49x
dynastyfootballfactory.com	1.08%	106.08x
fantasyalarm.com	1.65%	105.67x
faketeams.com	3.05%	99.60x
razzball.com	4.24%	99.53x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	47.08%	28.11x
Alternative Streaming Services	0.83%	17.19x
Sports Apparel	1.24%	14.21x
Men's Dress Shirt Shopping	2.57%	12.87x
Sports - Golf, Hunting, Fishing	0.36%	11.32x
Beer, Wine & Alcohol	3.04%	10.37x
Weight Lifting Enthusiasts	6.83%	10.04x
Latest Sports News	58.69%	9.87x
Florida College Athletics	4.20%	9.31x
Grilling	2.92%	9.16x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male