DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 2.9 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	40.89%	34.30x
Football Enthusiasts	47.67%	30.63x
Sports Gamblers	32.96%	29.30x
ESPN Enthusiasts	26.44%	26.55x
Tennessee Titans Fans	29.37%	24.78x
Tampa Bay Buccaneers Fans	31.34%	24.75x
Kansas City Chiefs Fans	27.28%	24.41x
Cincinnati Bengals Fans	26.18%	24.19x
Los Angeles Chargers Fans	38.41%	24.18x
NFL Fans	24.70%	24.12x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is J. Crew.

Location	Composition	Index
J. Crew	0.01%	1.98x
Banana Republic	0.01%	1.63x
Mens Wearhouse	0.02%	1.56x
LOFT	0.01%	1.50x
White House Black Market	0.01%	1.32x
Chicos	0.01%	1.26x
Maurices	0.02%	1.21x
Old Navy	0.02%	1.15x
Journeys	0.01%	1.11x
Carhartt	0.15%	1.01x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website	Composition	Index
fantasysp.com	4.61%	45.85x
fantasydata.com	2.84%	44.18x
fantasyfootballnerd.com	1.97%	44.14x
thefantasyfootballers.com	7.92%	42.47x
rotoballer.com	6.39%	41.43x
fftoday.com	1.69%	41.39x
razzball.com	2.43%	39.57x
faketeams.com	1.58%	35.76x
rotowire.com	7.68%	35.52x
cheatsheetwarroom.com	1.36%	35.22x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	34.14%	21.01x
Sports - Golf, Hunting, Fishing	0.15%	17.62x
Virginia Athletics	0.16%	12.21x
Grilling	0.98%	11.89x
US Soccer	0.67%	11.72x
Beer, Wine & Alcohol	1.67%	11.53x
Golf Travel & Gear	7.65%	11.17x
College Sports	0.53%	11.08x
New England & Ivy League Sports	0.86%	11.02x
Men's Dress Shirt Shopping	0.19%	10.98x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male