Dstillery Audiences

DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 1.8 Million Devices

Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 36.00% 59.82x
Football Enthusiasts 48.10% 54.43x
Sports Gamblers 35.59% 53.64x
Los Angeles Chargers Fans 39.59% 47.81x
Tampa Bay Buccaneers Fans 28.10% 47.37x
Tennessee Titans Fans 28.72% 47.32x
New England Patriots Fans 24.72% 45.91x
Kansas City Chiefs Fans 25.54% 45.55x
Chicago Bears Fans 24.72% 45.55x
ESPN Enthusiasts 22.26% 45.15x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.03% 4.23x
Maurices 0.02% 2.75x
Old Navy 0.02% 2.57x
Carhartt 0.11% 1.72x
Aeropostale 0.01% 1.66x
Journeys 0.01% 1.15x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasyfootballnerd.com.

Website Composition Index
fantasyfootballnerd.com 1.82% 53.87x
fantasysp.com 6.88% 53.54x
fantasydata.com 3.18% 52.91x
thefantasyfootballers.com 7.51% 52.65x
fftoday.com 1.82% 52.08x
rotoballer.com 9.49% 51.33x
razzball.com 2.14% 48.25x
cheatsheetwarroom.com 1.25% 47.02x
faketeams.com 1.88% 45.05x
thehuddle.com 1.14% 41.58x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 28.62% 28.79x
Golf Travel & Gear 5.54% 18.76x
Beer, Wine & Alcohol 1.44% 17.79x
Upstate New York State Athletics 0.04% 17.58x
Weight Lifting Enthusiasts 1.85% 17.05x
Sports Apparel 2.05% 11.64x
Minnesota Community Business Cluster 0.72% 10.91x
Latest Sports News 47.79% 10.61x
Sports News & Apparel 3.18% 10.54x
Fishing 1.54% 9.92x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male