DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.7 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	42.60%	27.87x
Football Enthusiasts	47.65%	25.52x
Sports Gamblers	35.76%	22.75x
ESPN Enthusiasts	32.22%	21.95x
Tampa Bay Buccaneers Fans	32.73%	21.65x
Tennessee Titans Fans	33.39%	21.10x
Los Angeles Chargers Fans	37.80%	20.81x
NFL Fans	29.02%	20.67x
Cincinnati Bengals Fans	28.97%	20.54x
Washington Redskins Fans	30.34%	20.46x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.01%	1.98x
Chicos	0.01%	1.58x
LOFT	0.01%	1.55x
Victoria's Secret	0.01%	1.25x
Lane Bryant	0.01%	1.24x
Mens Wearhouse	0.01%	1.19x
Carhartt	0.17%	1.08x
Journeys	0.01%	1.08x
Maurices	0.01%	0.98x
Old Navy	0.01%	0.92x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website	Composition	Index
fantasysp.com	4.48%	52.91x
fantasyfootballnerd.com	1.68%	50.64x
fantasydata.com	1.26%	49.80x
thefantasyfootballers.com	7.68%	49.48x
fftoday.com	1.46%	47.73x
rotoballer.com	5.14%	47.52x
razzball.com	2.14%	45.49x
rotowire.com	5.95%	41.94x
thehuddle.com	1.26%	41.01x
faketeams.com	1.36%	39.81x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	30.71%	19.04x
Sports - Golf, Hunting, Fishing	0.17%	14.14x
Barcode Site & App Users	0.02%	13.71x
Upstate New York State Athletics	0.10%	11.96x
Illinois College Sports	0.16%	11.50x
Men's Dress Shirt Shopping	0.33%	11.11x
Florida College Athletics	1.81%	10.96x
Beer, Wine & Alcohol	1.94%	10.70x
US Soccer	0.76%	10.66x
Grilling	0.95%	10.55x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male