DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.4 Million Devices

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Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest	Composition	Index
Fantasy Football Enthusiasts	43.05%	28.70x
Football Enthusiasts	51.43%	27.23x
Sports Gamblers	37.94%	24.86x
Los Angeles Chargers Fans	44.36%	23.55x
Tennessee Titans Fans	34.61%	21.87x
Tampa Bay Buccaneers Fans	33.66%	21.62x
ESPN Enthusiasts	29.55%	21.48x
New York Jets Fans	32.07%	21.06x
New England Patriots Fans	30.74%	20.51x
Kansas City Chiefs Fans	28.69%	20.45x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.01%	1.45x
Chicos	0.01%	1.40x
Mens Wearhouse	0.01%	1.30x
Old Navy	0.02%	1.30x
Gap	0.01%	1.17x
Maurices	0.02%	1.02x
Express	0.01%	1.01x
Carhartt	0.13%	0.93x
Journeys	0.01%	0.84x
Victoria's Secret	0.01%	0.83x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasydata.com.

Website	Composition	Index
fantasydata.com	3.07%	46.73x
fantasysp.com	7.31%	46.61x
fantasyfootballnerd.com	2.26%	46.53x
thefantasyfootballers.com	8.11%	44.37x
fftoday.com	1.88%	44.00x
rotoballer.com	9.08%	43.82x
razzball.com	1.92%	42.23x
cheatsheetwarroom.com	1.73%	41.05x
faketeams.com	1.77%	39.64x
fantasysharks.com	1.03%	39.21x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	33.62%	17.28x
Sports - Golf, Hunting, Fishing	0.09%	11.82x
Upstate New York State Athletics	0.05%	11.04x
Scuba Diving	0.02%	10.64x
Golf Travel & Gear	6.19%	9.91x
Illinois College Sports	0.08%	9.65x
Bowling	0.32%	9.51x
Florida College Athletics	0.99%	9.46x
Sports Apparel	2.01%	9.34x
Crossfit & Obstacle Race Enthusiasts	0.68%	9.19x

Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male