Dstillery Audiences

DAILY FANTASY SPORTS ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Daily Fantasy Sports Enthusiasts Audience

Below you'll find more information about the Daily Fantasy Sports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Daily Fantasy Sports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Daily Fantasy Sports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Fantasy Sports Enthusiasts audience is Fantasy Football Enthusiasts.

Interest Composition Index
Fantasy Football Enthusiasts 39.21% 31.53x
Football Enthusiasts 50.23% 29.49x
Sports Gamblers 39.22% 27.62x
Los Angeles Chargers Fans 44.48% 26.58x
Tennessee Titans Fans 31.65% 22.68x
New England Patriots Fans 30.39% 22.09x
Washington Football Team Fans 26.30% 21.50x
New York Jets Fans 30.13% 21.18x
Tampa Bay Buccaneers Fans 28.78% 20.93x
ESPN Enthusiasts 24.53% 20.61x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Interest attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Daily Fantasy Sports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Fantasy Sports Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.57x
Express 0.04% 1.28x
H&M 0.02% 1.27x
Chicos 0.03% 1.25x
Eddie Bauer 0.02% 1.25x
Jos A. Bank Clothiers 0.02% 1.20x
Banana Republic 0.03% 1.19x
J. Crew 0.02% 1.18x
White House Black Market 0.03% 1.16x
Coach 0.01% 1.13x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Location attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Daily Fantasy Sports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Fantasy Sports Enthusiasts audience is fantasysp.com.

Website Composition Index
fantasysp.com 5.56% 56.41x
fftoday.com 1.58% 55.11x
fantasydata.com 4.15% 53.35x
rotoballer.com 13.87% 52.43x
razzball.com 2.13% 50.71x
cheatsheetwarroom.com 2.62% 50.43x
thefantasyfootballers.com 10.22% 50.05x
faketeams.com 1.40% 47.78x
fantasysharks.com 1.17% 46.12x
rotoworld.com 2.86% 45.09x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Web attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Fantasy Sports Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 32.68% 21.88x
Golf Travel & Gear 3.93% 10.49x
Crossfit & Obstacle Race Enthusiasts 0.05% 9.45x
Sports Apparel 3.73% 8.80x
Grilling 0.24% 8.48x
Virginia Athletics 0.07% 8.24x
Audio Clips & Sound Effects 0.01% 7.56x
Illinois College Sports 0.24% 7.32x
Latest Sports News 53.11% 7.22x
Lacrosse College Athletics 0.09% 7.16x
Composition Percentage: The overlap percentage between the Daily Fantasy Sports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Daily Fantasy Sports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Daily Fantasy Sports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male