Dstillery Audiences

DAILY HOROSCOPE CHECKERS

Audience Size: 4.7 Million Devices

Explore the Daily Horoscope Checkers Audience

Below you'll find more information about the Daily Horoscope Checkers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Daily Horoscope Checkers audience.

Dstillery Crafted Audiences

INTERESTS

The Daily Horoscope Checkers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Daily Horoscope Checkers audience is Astrology Enthusiasts.

Interest Composition Index
Astrology Enthusiasts 29.66% 17.58x
Romantics 17.56% 9.60x
Alternative Medicine Enthusiasts 15.52% 9.50x
Online Daters 15.52% 9.34x
China Trip Planners 16.69% 9.25x
Sweepstakes Enthusiasts 13.52% 7.70x
True Crime Podcast Listeners 0.02% 7.62x
Wig Shoppers 13.16% 7.30x
Discount Health Insurance Researchers 11.96% 7.10x
Teen Girl Clothing Shoppers 15.08% 7.10x
Composition Percentage: The overlap percentage between the Daily Horoscope Checkers audience and the Interest attribute.
Index: A comparison of the Daily Horoscope Checkers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Daily Horoscope Checkers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Daily Horoscope Checkers audience is Carhartt.

Location Composition Index
Carhartt 0.13% 0.96x
Composition Percentage: The overlap percentage between the Daily Horoscope Checkers audience and the Location attribute.
Index: A comparison of the Daily Horoscope Checkers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Daily Horoscope Checkers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Daily Horoscope Checkers audience is dailyhoroscope.com.

Website Composition Index
dailyhoroscope.com 2.64% 43.88x
astrocenter.com 1.58% 42.77x
astrologyanswers.com 10.96% 35.29x
horoscope.com 37.01% 32.74x
astrology.com 28.55% 32.70x
astrofame.com 1.71% 30.49x
tarot.com 28.29% 29.23x
astrologyzone.com 7.96% 28.96x
astro.com 1.26% 28.08x
astrostyle.com 14.89% 26.31x
Composition Percentage: The overlap percentage between the Daily Horoscope Checkers audience and the Web attribute.
Index: A comparison of the Daily Horoscope Checkers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Daily Horoscope Checkers audience is Psychics & Horoscopes.

Content Affinity Composition Index
Psychics & Horoscopes 25.80% 21.47x
Numerology & Astrology 3.44% 16.24x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 9.78x
Yoga & Meditation 1.40% 8.17x
Niche Dating Websites 2.96% 7.68x
Dating & Relationships 7.05% 7.00x
Hipster Clothing 0.12% 6.82x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 6.50x
Moving & Storage 1.01% 6.40x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 5.92x
Composition Percentage: The overlap percentage between the Daily Horoscope Checkers audience and the Content Affinity attribute.
Index: A comparison of the Daily Horoscope Checkers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Daily Horoscope Checkers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female