Dstillery Audiences

DALLAS COWBOYS FANS

Audience Size: 3.2 Million Devices

Explore the Dallas Cowboys Fans Audience

Below you'll find more information about the Dallas Cowboys Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Dallas Cowboys Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Dallas Cowboys Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dallas Cowboys Fans audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 37.20% 26.74x
Texas AM Aggies Fans 34.13% 24.94x
Dallas Mavericks Fans 37.49% 24.76x
NFL Fans 29.14% 24.48x
Houston Texans Fans 29.43% 24.04x
ESPN Enthusiasts 28.73% 23.03x
Las Vegas Raiders Fans 28.44% 22.15x
San Antonio Spurs Fans 29.58% 21.96x
San Francisco 49ers Fans 24.13% 20.98x
Los Angeles Rams Fans 25.70% 20.96x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Interest attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dallas Cowboys Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dallas Cowboys Fans audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.27x
Hollister 0.02% 1.15x
Buckle 0.03% 1.15x
Jos A. Bank Clothiers 0.02% 1.13x
H&M 0.02% 1.12x
Journeys 0.04% 1.11x
Mens Wearhouse 0.04% 1.10x
Aeropostale 0.02% 1.08x
J. Crew 0.02% 1.07x
Old Navy 0.05% 1.04x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Location attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dallas Cowboys Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dallas Cowboys Fans audience is sportdfw.com.

Website Composition Index
sportdfw.com 3.48% 56.95x
bloggingtheboys.com 20.31% 49.59x
thelandryhat.com 7.80% 46.09x
easttexasmatters.com 1.25% 33.61x
texastech.com 1.02% 32.56x
hookem.com 5.02% 32.27x
hookemheadlines.com 1.37% 31.16x
texassports.com 2.44% 30.27x
thesmokingcuban.com 1.94% 30.04x
burntorangenation.com 5.23% 29.33x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Web attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dallas Cowboys Fans audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 9.74% 19.19x
Texas University Athletics 11.26% 16.74x
East Texas Cluster 5.18% 15.95x
Northern Texas Cluster 13.35% 13.35x
Virginia Athletics 0.15% 13.12x
Austin Cluster 16.56% 12.49x
Texas News 17.77% 12.14x
Southeast College Athletics 0.82% 11.05x
Gossip & Rumors 24.93% 10.65x
Sports Apparel 3.57% 10.09x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Content Affinity attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dallas Cowboys Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male