Dstillery Audiences

DALLAS COWBOYS FANS

Audience Size: 1.9 Million Devices

Explore the Dallas Cowboys Fans Audience

Below you'll find more information about the Dallas Cowboys Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Dallas Cowboys Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Dallas Cowboys Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dallas Cowboys Fans audience is NFL Fans.

Interest Composition Index
NFL Fans 26.45% 53.01x
Dallas Mavericks Fans 36.41% 52.18x
Texas AM Aggies Fans 31.61% 52.08x
ESPN Enthusiasts 25.58% 51.90x
Houston Texans Fans 28.04% 51.20x
San Antonio Spurs Fans 27.68% 49.90x
Texas Longhorn Fans 37.39% 49.79x
Las Vegas Raiders Fans 26.57% 47.24x
San Francisco 49ers Fans 24.11% 45.95x
Los Angeles Rams Fans 23.49% 45.30x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Interest attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dallas Cowboys Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dallas Cowboys Fans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.98x
Aeropostale 0.01% 1.87x
Victoria's Secret 0.01% 1.59x
Maurices 0.01% 1.55x
The Childrens Place 0.01% 1.55x
Carhartt 0.09% 1.35x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Location attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dallas Cowboys Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dallas Cowboys Fans audience is sportdfw.com.

Website Composition Index
sportdfw.com 4.71% 51.10x
bloggingtheboys.com 16.79% 45.72x
thelandryhat.com 8.05% 42.40x
hookem.com 3.87% 35.74x
hookemheadlines.com 1.02% 33.36x
thesmokingcuban.com 1.63% 28.62x
texassports.com 1.49% 28.00x
texas.rivals.com 1.27% 27.98x
burntorangenation.com 4.95% 27.61x
easttexasmatters.com 2.81% 27.37x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Web attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dallas Cowboys Fans audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 11.07% 32.91x
Texas University Athletics 9.96% 25.02x
East Texas Cluster 5.54% 22.03x
Northern Texas Cluster 13.65% 19.61x
Texas News 17.84% 17.98x
Austin Cluster 14.15% 17.72x
Gossip & Rumors 16.85% 17.09x
Upstate New York State Athletics 0.04% 16.94x
Online Ticket Buyers 1.35% 15.89x
Fantasy Sports 14.39% 14.44x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Content Affinity attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dallas Cowboys Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male