DALLAS COWBOYS FANS

Audience Size: 2.8 Million Devices

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Explore the Dallas Cowboys Fans Audience

Below you'll find more information about the Dallas Cowboys Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Dallas Cowboys Fans audience.

INTERESTS

The Dallas Cowboys Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dallas Cowboys Fans audience is Dallas Mavericks Fans.

Interest	Composition	Index
Dallas Mavericks Fans	33.75%	24.57x
NFL Fans	29.25%	23.64x
Texas AM Aggies Fans	13.41%	20.58x
Oklahoma Sooners Fans	10.79%	19.69x
San Antonio Spurs Fans	25.50%	19.62x
Houston Texans Fans	25.10%	19.43x
College Football Fans	30.03%	19.27x
Washington Redskins Fans	24.04%	19.10x
Los Angeles Rams Fans	23.33%	19.05x
Cincinnati Bengals Fans	22.99%	18.82x

Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Interest attribute.

Index: A comparison of the Dallas Cowboys Fans audience to the internet population.

APPAREL RETAILERS

The Dallas Cowboys Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dallas Cowboys Fans audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	1.34x
Belk	0.02%	1.21x
Lane Bryant	0.05%	1.20x
Eddie Bauer	0.02%	1.07x
Chicos	0.05%	1.06x
Old Navy	0.07%	1.00x
Aeropostale	0.03%	0.99x
Dressbarn	0.05%	0.98x
Carhartt	0.23%	0.98x
LOFT	0.04%	0.97x

Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Location attribute.

Index: A comparison of the Dallas Cowboys Fans audience to the internet population.

WEBSITES

The Dallas Cowboys Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dallas Cowboys Fans audience is sportdfw.com.

Website	Composition	Index
sportdfw.com	1.58%	120.52x
inforney.com	0.26%	105.13x
bloggingtheboys.com	19.75%	101.26x
advocatemag.com	0.22%	101.17x
thelandryhat.com	4.56%	98.34x
mavs.com	0.17%	95.04x
dallascowboys.com	11.87%	93.55x
kesn1033.com	0.26%	92.73x
shopwillowbend.com	0.21%	91.48x
hookem.com	2.02%	90.22x

Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Web attribute.

Index: A comparison of the Dallas Cowboys Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dallas Cowboys Fans audience is Texas University Athletics.

Content Affinity	Composition	Index
Texas University Athletics	10.98%	20.04x
Texas News Cluster	16.57%	19.98x
Texas Sporting & Outdoors Cluster	1.16%	19.60x
East Texas Cluster	4.99%	18.15x
Northern Texas Cluster	10.88%	15.73x
Texas News	14.32%	14.62x
Sports Apparel	1.03%	13.71x
Texas Off-Roading	0.16%	12.43x
Austin Cluster	8.26%	11.75x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports)	0.48%	11.74x

Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Content Affinity attribute.

Index: A comparison of the Dallas Cowboys Fans audience to the internet population.

DEMOGRAPHICS

The Dallas Cowboys Fans audience resonates most for the following age and income brackets.

Age

55-64

Income

$25,000-$49,999