DALLAS COWBOYS FANS

Audience Size: 2.2 Million Devices

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Explore the Dallas Cowboys Fans Audience

Below you'll find more information about the Dallas Cowboys Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Dallas Cowboys Fans audience.

INTERESTS

The Dallas Cowboys Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dallas Cowboys Fans audience is Dallas Mavericks Fans.

Interest	Composition	Index
Dallas Mavericks Fans	33.25%	43.36x
Texas AM Aggies Fans	28.89%	39.58x
NFL Fans	30.17%	39.22x
Houston Texans Fans	25.18%	35.49x
San Antonio Spurs Fans	24.73%	35.25x
Oakland Raiders Fans	24.11%	33.39x
Oklahoma Sooners Fans	28.80%	33.03x
Los Angeles Rams Fans	22.31%	32.57x
ESPN Enthusiasts	24.27%	32.36x
San Francisco 49ers Fans	23.00%	32.34x

Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Interest attribute.

Index: A comparison of the Dallas Cowboys Fans audience to the internet population.

APPAREL RETAILERS

The Dallas Cowboys Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dallas Cowboys Fans audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.44%	1.47x
Buckle	0.26%	1.45x
Johnston and Murphy	0.18%	1.27x
Topshop	0.02%	1.21x
Mens Wearhouse	0.56%	1.16x
White House Black Market	0.26%	1.15x
Chicos	0.07%	1.07x
The Childrens Place	0.11%	1.06x
Tommy Bahama	0.03%	1.01x
Lane Bryant	0.05%	1.01x

Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Location attribute.

Index: A comparison of the Dallas Cowboys Fans audience to the internet population.

WEBSITES

The Dallas Cowboys Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dallas Cowboys Fans audience is sportdfw.com.

Website	Composition	Index
sportdfw.com	4.68%	116.47x
insidethestar.com	1.92%	97.58x
bloggingtheboys.com	23.95%	95.65x
dallascowboys.com	6.54%	94.58x
thelandryhat.com	10.06%	87.54x
theticket.com	1.24%	81.86x
hookem.com	2.28%	75.02x
all22.com	1.98%	74.22x
dallasisd.org	1.26%	64.74x
texasbob.com	1.15%	63.86x

Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Web attribute.

Index: A comparison of the Dallas Cowboys Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dallas Cowboys Fans audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	0.80%	28.32x
Texas News Cluster	18.47%	24.03x
Texas University Athletics	15.22%	23.21x
East Texas Cluster	7.28%	20.78x
Northern Texas Cluster	15.13%	18.40x
Sports Apparel	0.88%	16.81x
Texas News	16.90%	16.54x
Austin Cluster	10.42%	15.17x
Alternative Streaming Services	0.32%	14.90x
Fantasy Sports	16.97%	13.94x

Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Content Affinity attribute.

Index: A comparison of the Dallas Cowboys Fans audience to the internet population.

DEMOGRAPHICS

The Dallas Cowboys Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male