Dstillery Audiences

DALLAS COWBOYS FANS

Audience Size: 3.5 Million Devices

Explore the Dallas Cowboys Fans Audience

Below you'll find more information about the Dallas Cowboys Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Dallas Cowboys Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Dallas Cowboys Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dallas Cowboys Fans audience is NFL Fans.

Interest Composition Index
NFL Fans 35.51% 27.26x
Dallas Mavericks Fans 42.01% 25.60x
ESPN Enthusiasts 34.50% 25.46x
Texas AM Aggies Fans 37.24% 25.15x
Texas Longhorn Fans 41.89% 25.10x
Houston Texans Fans 34.29% 25.04x
San Antonio Spurs Fans 33.55% 23.53x
Los Angeles Rams Fans 31.47% 23.46x
Las Vegas Raiders Fans 33.63% 23.35x
Kansas City Chiefs Fans 31.26% 22.69x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Interest attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dallas Cowboys Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dallas Cowboys Fans audience is Maurices.

Location Composition Index
Maurices 0.02% 1.30x
Lane Bryant 0.01% 1.27x
LOFT 0.01% 1.26x
Victoria's Secret 0.02% 1.23x
American Eagle Outfitters 0.01% 1.09x
Journeys 0.02% 1.04x
The Childrens Place 0.01% 1.02x
White House Black Market 0.01% 1.02x
Carhartt 0.14% 1.02x
Old Navy 0.02% 1.02x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Location attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dallas Cowboys Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dallas Cowboys Fans audience is sportdfw.com.

Website Composition Index
sportdfw.com 4.15% 56.68x
bloggingtheboys.com 17.82% 51.58x
thelandryhat.com 7.48% 46.80x
hookem.com 3.38% 40.97x
burntorangenation.com 3.53% 35.02x
inforney.com 1.03% 33.61x
profootballhof.com 1.22% 32.73x
withthefirstpick.com 2.94% 31.57x
thesmokingcuban.com 1.54% 31.55x
nflanalysis.net 2.92% 30.66x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Web attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dallas Cowboys Fans audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.08% 20.77x
Texas News Cluster 10.29% 18.31x
East Texas Cluster 6.31% 15.90x
Texas University Athletics 10.75% 15.63x
Northern Texas Cluster 14.55% 13.22x
Gossip & Rumors 22.92% 12.86x
Austin Cluster 14.27% 12.57x
Texas News 17.50% 11.96x
Southeast College Athletics 0.47% 11.76x
Virginia Athletics 0.12% 10.92x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Content Affinity attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dallas Cowboys Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male