Dstillery Audiences

DALLAS COWBOYS FANS

Audience Size: 3.7 Million Devices

Explore the Dallas Cowboys Fans Audience

Below you'll find more information about the Dallas Cowboys Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Dallas Cowboys Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Dallas Cowboys Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dallas Cowboys Fans audience is Dallas Mavericks Fans.

Interest Composition Index
Dallas Mavericks Fans 40.83% 28.43x
NFL Fans 34.76% 26.83x
Texas AM Aggies Fans 34.40% 25.64x
San Antonio Spurs Fans 31.96% 24.46x
Houston Texans Fans 30.80% 23.70x
ESPN Enthusiasts 32.14% 23.52x
Oakland Raiders Fans 30.81% 23.18x
Football Enthusiasts 31.92% 22.69x
Los Angeles Rams Fans 28.95% 22.68x
Oklahoma Sooners Fans 33.41% 22.48x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Interest attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dallas Cowboys Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dallas Cowboys Fans audience is Buckle.

Location Composition Index
Buckle 0.35% 1.43x
Jos A. Bank Clothiers 0.35% 1.37x
White House Black Market 0.38% 1.24x
Mens Wearhouse 0.52% 1.20x
Topshop 0.02% 1.17x
Lane Bryant 0.05% 1.10x
Johnston and Murphy 0.46% 1.09x
Journeys 0.06% 1.06x
Aeropostale 0.07% 1.05x
Chicos 0.06% 1.04x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Location attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dallas Cowboys Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dallas Cowboys Fans audience is sportdfw.com.

Website Composition Index
sportdfw.com 2.43% 63.26x
bloggingtheboys.com 18.73% 56.29x
dallascowboys.com 2.76% 54.34x
thelandryhat.com 6.31% 51.91x
hookem.com 2.68% 39.92x
mavsmoneyball.com 1.29% 39.00x
thesmokingcuban.com 1.55% 37.23x
hookemheadlines.com 1.74% 37.00x
airalamo.com 1.52% 36.79x
arlington.org 1.11% 36.52x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Web attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dallas Cowboys Fans audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.49% 19.03x
Texas News Cluster 14.70% 18.20x
Texas University Athletics 11.45% 16.39x
East Texas Cluster 6.12% 16.10x
Northern Texas Cluster 13.19% 13.44x
Sports Apparel 0.57% 13.31x
Texas News 15.45% 12.52x
Austin Cluster 9.05% 12.05x
Southeast College Athletics 1.50% 10.23x
Texas Off-Roading 0.10% 9.99x
Composition Percentage: The overlap percentage between the Dallas Cowboys Fans audience and the Content Affinity attribute.
Index: A comparison of the Dallas Cowboys Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dallas Cowboys Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male