Dstillery Audiences

DAY CARE USERS

Audience Size: 2.6 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 22.22% 11.94x
Baby Products Buyers 19.70% 11.09x
Child Car Seat Researchers 20.84% 10.82x
Pregnancy Resources Researchers 19.50% 10.46x
Parents with Kids 17.22% 10.30x
Fathers Day Celebrators 13.57% 10.27x
Involved Parents 17.59% 10.23x
Teaching Resources Researchers 18.89% 9.52x
Homeschooling Parents 16.91% 9.19x
Recreational Sports Participants 16.58% 9.06x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.42x
Journeys 0.01% 1.11x
Carhartt 0.14% 1.11x
Old Navy 0.01% 1.10x
Maurices 0.01% 1.07x
Victoria's Secret 0.01% 1.07x
Mens Wearhouse 0.01% 0.97x
The Childrens Place 0.01% 0.96x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is medelabreastfeedingus.com.

Website Composition Index
medelabreastfeedingus.com 1.58% 23.75x
llli.org 1.06% 23.51x
childcarecenter.us 6.39% 21.45x
exclusivepumping.com 2.08% 19.61x
marchofdimes.org 1.46% 18.22x
askdrsears.com 2.16% 17.41x
nestedbean.com 2.34% 17.32x
babysleepsite.com 5.92% 16.61x
everydayfamily.com 1.05% 16.13x
gracobaby.com 3.25% 15.85x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 2.35% 12.86x
New Parents 6.22% 12.39x
Children's Health 0.97% 10.67x
Toys Shopping 0.99% 9.41x
Home Printing 0.05% 9.34x
Child Development 3.27% 9.07x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 8.79x
Cheerleading 0.21% 8.38x
Texas Sporting & Outdoors Cluster 0.05% 7.71x
Credit Unions & Consumer Protection 0.09% 7.65x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female