Dstillery Audiences

DAY CARE USERS

Audience Size: 4.3 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Parents with Kids.

Interest Composition Index
Parents with Kids 33.55% 24.93x
Health Conscious Expecting Parents 31.42% 24.11x
Pregnancy Resources Researchers 35.89% 23.56x
Recreational Sports Participants 33.01% 23.46x
Baby Products Buyers 32.06% 22.61x
Teaching Resources Researchers 30.65% 22.57x
Child Car Seat Researchers 28.36% 22.32x
New & Expecting Parents 28.88% 22.05x
Involved Parents 27.97% 21.68x
Mature Parents 24.55% 21.07x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Buckle.

Location Composition Index
Buckle 0.25% 1.29x
Jos A. Bank Clothiers 0.32% 1.28x
Mens Wearhouse 0.51% 1.24x
Belk 0.01% 1.21x
White House Black Market 0.28% 1.13x
Express Outlets 0.01% 1.07x
Patagonia 0.02% 1.06x
Journeys 0.06% 1.04x
Johnston and Murphy 0.30% 1.02x
Lane Bryant 0.05% 1.01x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is askdrsears.com.

Website Composition Index
askdrsears.com 3.43% 35.20x
homemade-baby-food-recipes.com 1.22% 34.61x
pregnancy-info.net 3.85% 33.52x
firstresponse.com 2.86% 32.83x
gracobaby.com 3.02% 32.41x
fitpregnancy.com 6.06% 32.33x
nestedbean.com 1.07% 32.24x
exclusivepumping.com 2.64% 31.65x
stlouischildrens.org 1.89% 31.52x
justmommies.com 1.63% 30.80x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 5.99% 20.81x
Children's Health 3.92% 18.98x
New Parents 20.65% 17.52x
Toys Shopping 5.78% 16.67x
Cheerleading 1.66% 15.40x
Texas Sporting & Outdoors Cluster 0.44% 15.21x
Child Development 12.31% 14.50x
Homeschooling 0.49% 13.26x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.34% 12.91x
Networking Marketing 2.29% 12.53x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female