Dstillery Audiences

DAY CARE USERS

Audience Size: 1.2 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is College Aspirants.

Interest Composition Index
College Aspirants 36.54% 45.44x
Involved Parents 21.90% 40.10x
Office Supply Shoppers 17.71% 37.01x
Recreational Sports Participants 27.13% 35.84x
Working Parents 32.31% 35.70x
Military Families 27.98% 32.67x
K12 Education Resource Researchers 29.72% 31.12x
Fathers Day Celebrators 12.90% 30.31x
Job Seekers 10.28% 29.75x
New & Expecting Parents 30.91% 29.17x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.72x
American Eagle Outfitters 0.02% 1.46x
Gap 0.01% 1.45x
Aeropostale 0.02% 1.24x
H&M 0.02% 1.23x
Dressbarn 0.01% 1.12x
Mens Wearhouse 0.01% 1.08x
Chicos 0.01% 1.07x
Journeys 0.02% 1.07x
Talbots 0.01% 1.06x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is boardingschoolreview.com.

Website Composition Index
boardingschoolreview.com 1.75% 79.78x
privateschoolreview.com 9.56% 61.10x
childcarecenter.us 12.50% 48.05x
schooldigger.com 7.20% 43.26x
publicschoolreview.com 10.19% 40.56x
greatschools.org 34.19% 38.36x
stayathomeeducator.com 1.03% 37.87x
preschoolinspirations.com 1.37% 36.19x
teaching2and3yearolds.com 1.54% 35.88x
exclusivepumping.com 2.28% 35.23x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Children's Health.

Content Affinity Composition Index
Children's Health 0.91% 50.83x
School Curriculum 2.14% 35.00x
Parenting & Children's Activities 0.32% 26.96x
New Parents 1.13% 22.63x
Child Development 0.61% 20.72x
College Planning 1.78% 18.08x
Children's Learning Tools 3.20% 16.50x
K-12 Teacher Resources 6.90% 16.38x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.08% 15.71x
Lacrosse College Athletics 0.14% 13.60x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female