Dstillery Audiences

DAY CARE USERS

Audience Size: 3.7 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Parents with Kids.

Interest Composition Index
Parents with Kids 34.52% 19.68x
Recreational Sports Participants 38.02% 18.67x
Pregnancy Resources Researchers 37.20% 17.69x
Working Parents 30.40% 16.70x
Food Allergies Researchers 29.48% 16.53x
Pediatricians 34.32% 15.31x
Patriotic Party Decoration Shoppers 31.23% 14.78x
Hands-On Parents 29.62% 14.75x
Engagement Ring Shoppers 30.98% 14.70x
Photo Memory Makers 31.94% 14.64x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Belk.

Location Composition Index
Belk 0.02% 1.14x
Old Navy 0.06% 1.12x
Carhartt 0.19% 1.06x
Dressbarn 0.04% 1.04x
Charlotte Russe 0.02% 1.02x
Columbia 0.01% 1.02x
Journeys 0.02% 1.02x
Free People 0.01% 1.01x
American Eagle Outfitters 0.04% 1.01x
Chicos 0.04% 0.97x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is sleepingbaby.com.

Website Composition Index
sleepingbaby.com 0.17% 76.75x
early-pregnancy-tests.com 0.35% 75.82x
boba.com 0.18% 75.28x
nickisdiapers.com 0.21% 74.49x
brighthorizons.com 2.03% 73.40x
naeyc.org 1.27% 72.39x
ergobaby.com 0.63% 71.56x
childcareaware.org 0.14% 71.04x
enfamil.com 0.19% 70.64x
summerinfant.com 0.30% 69.60x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 8.68% 18.12x
Children's Health 6.22% 17.06x
New Parents 25.05% 15.99x
Toys Shopping 9.46% 15.76x
Cheerleading 2.31% 14.38x
Texas Sporting & Outdoors Cluster 0.78% 13.78x
Homeschooling 0.68% 12.50x
Child Development 15.35% 12.31x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.61% 11.98x
Quinceanera Planning 0.06% 11.63x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999