Explore the Day Care Users Audience
Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Day Care Users audience.
INTERESTS
The Day Care Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Day Care Users audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 34.52% | 19.68x |
| Recreational Sports Participants | 38.02% | 18.67x |
| Pregnancy Resources Researchers | 37.20% | 17.69x |
| Working Parents | 30.40% | 16.70x |
| Food Allergies Researchers | 29.48% | 16.53x |
| Pediatricians | 34.32% | 15.31x |
| Patriotic Party Decoration Shoppers | 31.23% | 14.78x |
| Hands-On Parents | 29.62% | 14.75x |
| Engagement Ring Shoppers | 30.98% | 14.70x |
| Photo Memory Makers | 31.94% | 14.64x |
Composition Percentage:
The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
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APPAREL RETAILERS
The Day Care Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Day Care Users audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.14x |
| Old Navy | 0.06% | 1.12x |
| Carhartt | 0.19% | 1.06x |
| Dressbarn | 0.04% | 1.04x |
| Charlotte Russe | 0.02% | 1.02x |
| Columbia | 0.01% | 1.02x |
| Journeys | 0.02% | 1.02x |
| Free People | 0.01% | 1.01x |
| American Eagle Outfitters | 0.04% | 1.01x |
| Chicos | 0.04% | 0.97x |
Composition Percentage:
The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
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WEBSITES
The Day Care Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Day Care Users audience is sleepingbaby.com.
| Website | Composition | Index |
| sleepingbaby.com | 0.17% | 76.75x |
| early-pregnancy-tests.com | 0.35% | 75.82x |
| boba.com | 0.18% | 75.28x |
| nickisdiapers.com | 0.21% | 74.49x |
| brighthorizons.com | 2.03% | 73.40x |
| naeyc.org | 1.27% | 72.39x |
| ergobaby.com | 0.63% | 71.56x |
| childcareaware.org | 0.14% | 71.04x |
| enfamil.com | 0.19% | 70.64x |
| summerinfant.com | 0.30% | 69.60x |
Composition Percentage:
The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 8.68% | 18.12x |
| Children's Health | 6.22% | 17.06x |
| New Parents | 25.05% | 15.99x |
| Toys Shopping | 9.46% | 15.76x |
| Cheerleading | 2.31% | 14.38x |
| Texas Sporting & Outdoors Cluster | 0.78% | 13.78x |
| Homeschooling | 0.68% | 12.50x |
| Child Development | 15.35% | 12.31x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.61% | 11.98x |
| Quinceanera Planning | 0.06% | 11.63x |
Composition Percentage:
The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
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DEMOGRAPHICS
The Day Care Users audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999
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