Dstillery Audiences

DAY CARE USERS

Audience Size: 5.2 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 30.71% 20.93x
Parents with Kids 29.52% 20.90x
Recreational Sports Participants 29.29% 20.64x
Pregnancy Resources Researchers 31.31% 20.17x
Teaching Resources Researchers 30.46% 19.22x
Involved Parents 28.09% 19.15x
Baby Products Buyers 28.45% 18.99x
Child Car Seat Researchers 28.43% 18.80x
Photo Memory Makers 27.95% 18.39x
Working Parents 27.97% 18.29x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Buckle.

Location Composition Index
Buckle 0.30% 1.45x
Mens Wearhouse 0.42% 1.24x
White House Black Market 0.33% 1.23x
Jos A. Bank Clothiers 0.24% 1.18x
Johnston and Murphy 0.46% 1.12x
Bonobos 0.07% 1.04x
Talbots 0.03% 0.95x
Aeropostale 0.04% 0.94x
Lane Bryant 0.03% 0.93x
Journeys 0.04% 0.91x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 2.25% 35.24x
firstresponse.com 1.67% 34.91x
askdrsears.com 1.87% 34.87x
fitpregnancy.com 3.51% 34.01x
gracobaby.com 1.86% 32.49x
childcarecenter.us 7.21% 32.23x
stlouischildrens.org 1.03% 32.13x
babysleepsite.com 5.73% 31.37x
exclusivepumping.com 1.95% 31.37x
easybabylife.com 1.79% 30.35x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 3.37% 18.60x
New Parents 13.91% 16.40x
Children's Health 2.64% 16.20x
Toys Shopping 3.53% 14.68x
Texas Sporting & Outdoors Cluster 0.29% 13.85x
Cheerleading 1.09% 13.45x
Child Development 8.37% 12.65x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.20% 12.53x
Networking Marketing 1.52% 11.61x
Homeschooling 0.31% 11.51x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female