Dstillery Audiences

DAY CARE USERS

Audience Size: 3 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 15.38% 13.04x
Parents with Kids 9.57% 13.02x
Mature Parents 12.68% 12.36x
Baby Products Buyers 12.67% 12.29x
Involved Parents 10.14% 12.25x
Child Car Seat Researchers 15.12% 12.01x
Parents with Toddlers 15.28% 11.84x
Pregnancy Resources Researchers 12.74% 11.80x
Toy Blogs Readers 13.25% 11.69x
Fathers Day Celebrators 6.89% 11.52x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Gap.

Location Composition Index
Gap 0.01% 1.29x
Zumiez 0.01% 1.28x
Chicos 0.02% 1.28x
LOFT 0.01% 1.25x
Old Navy 0.03% 1.23x
Maurices 0.03% 1.22x
Jos A. Bank Clothiers 0.01% 1.22x
Dressbarn 0.01% 1.21x
Carhartt 0.16% 1.10x
The Childrens Place 0.02% 1.06x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is childcarecenter.us.

Website Composition Index
childcarecenter.us 8.72% 29.04x
exclusivepumping.com 1.54% 19.87x
babysleepsite.com 2.79% 16.93x
handsonaswegrow.com 1.25% 15.44x
americanpregnancy.org 4.66% 14.46x
notimeforflashcards.com 1.03% 14.02x
babyfoode.com 1.54% 13.79x
sleepingshouldbeeasy.com 1.41% 13.77x
allkidsnetwork.com 1.03% 13.69x
childhood101.com 1.36% 13.37x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Children's Health.

Content Affinity Composition Index
Children's Health 0.35% 15.06x
New Parents 1.00% 14.84x
Parenting & Children's Activities 0.24% 14.63x
Insurance Cluster 0.02% 12.32x
Toys Shopping 0.03% 10.66x
Child Development 0.44% 10.44x
Online Learning 0.02% 10.26x
Children's Learning Tools 2.48% 8.77x
Spanish Lifestyle & Health 0.40% 6.86x
Reproductive Health 0.01% 6.84x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female