Dstillery Audiences

DAY CARE USERS

Audience Size: 4.2 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 17.97% 12.70x
Fathers Day Celebrators 10.33% 11.27x
Baby Products Buyers 14.96% 11.00x
Child Car Seat Researchers 17.25% 10.83x
Parents with Kids 12.62% 10.79x
Pregnancy Resources Researchers 14.71% 10.67x
Involved Parents 12.85% 10.32x
Mother's Day Celebrators 7.79% 9.44x
Fertility Treatment Researchers 15.19% 9.41x
Homeschooling Parents 13.77% 9.37x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Maurices.

Location Composition Index
Maurices 0.04% 1.29x
Old Navy 0.03% 1.16x
Gap 0.02% 1.16x
Hollister 0.01% 1.15x
Aeropostale 0.02% 1.13x
White House Black Market 0.02% 1.12x
American Eagle Outfitters 0.02% 1.11x
Gymboree 0.01% 1.10x
Dressbarn 0.01% 1.09x
Victoria's Secret 0.03% 1.08x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is childcarecenter.us.

Website Composition Index
childcarecenter.us 7.59% 26.15x
exclusivepumping.com 2.23% 20.83x
nestedbean.com 1.03% 20.35x
askdrsears.com 2.11% 17.72x
sleepingshouldbeeasy.com 1.08% 16.71x
babysleepsite.com 5.13% 16.46x
babyfoode.com 2.14% 16.14x
pregnantchicken.com 1.00% 15.69x
handsonaswegrow.com 1.59% 15.37x
busytoddler.com 1.63% 14.51x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.77% 13.58x
New Parents 1.95% 13.17x
Children's Health 0.47% 12.29x
Online Learning 0.03% 9.67x
Children's Learning Tools 2.02% 8.55x
Toys Shopping 0.25% 8.49x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.11% 8.33x
Child Development 0.73% 8.15x
K-12 Teacher Resources 2.63% 6.57x
Scrapbooking & Home Art Projects 1.33% 6.27x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female