Dstillery Audiences

DAY CARE USERS

Audience Size: 3.5 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Parents with Kids.

Interest Composition Index
Parents with Kids 34.18% 39.42x
Recreational Sports Participants 33.25% 36.74x
Pregnancy Resources Researchers 36.28% 36.37x
Baby Products Buyers 32.14% 36.27x
Health Conscious Expecting Parents 32.72% 35.14x
Mature Parents 24.75% 35.10x
New & Expecting Parents 29.40% 34.58x
Child Car Seat Researchers 29.39% 33.51x
Food Allergies Researchers 27.87% 32.81x
Pediatricians 31.27% 32.50x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.46% 1.26x
Jos A. Bank Clothiers 0.28% 1.24x
Buckle 0.13% 1.19x
Lane Bryant 0.04% 1.14x
Columbia 0.01% 1.08x
Dressbarn 0.04% 1.07x
American Eagle Outfitters 0.05% 1.07x
Old Navy 0.05% 1.06x
Charlotte Russe 0.02% 1.03x
Talbots 0.04% 1.03x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is brighthorizons.com.

Website Composition Index
brighthorizons.com 1.11% 71.17x
pumpstation.com 1.38% 66.39x
breastfeedingneeds.com 1.03% 62.32x
homemade-baby-food-recipes.com 1.68% 57.49x
askdrsears.com 5.63% 56.19x
britax.com 1.28% 52.41x
stlouischildrens.org 3.04% 49.84x
nestedbean.com 1.67% 49.76x
gracobaby.com 4.69% 48.83x
justmommies.com 2.50% 48.77x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 7.35% 24.72x
Children's Health 4.92% 22.05x
Toys Shopping 7.05% 20.53x
New Parents 23.20% 20.44x
Cheerleading 1.98% 18.54x
Texas Sporting & Outdoors Cluster 0.55% 18.34x
Child Development 14.34% 16.45x
Homeschooling 0.57% 15.83x
Networking Marketing 2.70% 14.91x
Low Budget Shoppers 1.87% 14.67x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female