Dstillery Audiences

DAY CARE USERS

Audience Size: 4 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 17.62% 12.20x
Child Car Seat Researchers 16.92% 11.20x
Baby Products Buyers 15.30% 11.19x
Fathers Day Celebrators 11.09% 10.87x
Involved Parents 12.84% 10.60x
Parents with Kids 12.48% 10.58x
Pregnancy Resources Researchers 14.71% 10.51x
Homeschooling Parents 13.85% 9.52x
Fertility Treatment Researchers 15.37% 9.40x
Hands-On Parents 15.49% 9.31x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.02x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is childcarecenter.us.

Website Composition Index
childcarecenter.us 5.41% 27.78x
exclusivepumping.com 1.51% 21.32x
nestedbean.com 1.11% 19.42x
askdrsears.com 1.59% 17.70x
babysleepsite.com 4.32% 17.09x
babyfoode.com 1.47% 15.19x
handsonaswegrow.com 1.48% 15.10x
americanpregnancy.org 5.01% 14.68x
hellomotherhood.com 2.95% 14.38x
community.babycenter.com 12.11% 14.02x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.88% 14.33x
New Parents 2.19% 13.67x
Children's Health 0.41% 12.19x
Costumes 0.02% 9.62x
Toys Shopping 0.32% 8.65x
Child Development 0.82% 8.22x
Children's Learning Tools 2.25% 8.11x
Online Learning 0.02% 7.86x
Networking Marketing 0.06% 7.66x
Cheerleading 0.03% 7.43x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female