Dstillery Audiences

DAY CARE USERS

Audience Size: 3.6 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Parents with Kids.

Interest Composition Index
Parents with Kids 35.49% 21.06x
Recreational Sports Participants 36.63% 20.69x
Pregnancy Resources Researchers 37.61% 19.39x
Food Allergies Researchers 30.35% 17.96x
Health Conscious Expecting Parents 33.94% 17.84x
Working Parents 30.46% 17.48x
Patriotic Party Decoration Shoppers 30.24% 16.98x
Photo Memory Makers 31.79% 16.79x
Teaching Resources Researchers 35.81% 16.71x
Child Car Seat Researchers 30.28% 16.40x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Belk.

Location Composition Index
Belk 0.02% 1.49x
Lane Bryant 0.04% 1.21x
LL Bean 0.01% 1.15x
Eddie Bauer 0.01% 1.14x
Ralph Lauren 0.01% 1.13x
Talbots 0.05% 1.11x
Carhartt 0.22% 1.10x
Gymboree 0.03% 1.10x
Victoria's Secret 0.08% 1.08x
Zumiez 0.02% 1.04x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is brighthorizons.com.

Website Composition Index
brighthorizons.com 1.61% 74.53x
pumpstation.com 1.36% 69.04x
conceiveeasy.com 1.06% 65.51x
homemade-baby-food-recipes.com 1.71% 60.15x
llli.org 2.75% 56.00x
askdrsears.com 7.21% 55.27x
childcarecenter.us 9.67% 54.31x
mommypoppins.com 1.88% 51.10x
justmommies.com 2.96% 50.99x
britax.com 1.60% 50.39x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 8.22% 19.55x
Children's Health 5.53% 19.23x
New Parents 23.80% 17.23x
Toys Shopping 8.83% 16.80x
Cheerleading 2.25% 15.31x
Texas Sporting & Outdoors Cluster 0.66% 14.59x
Child Development 14.68% 14.15x
Homeschooling 0.63% 13.81x
Networking Marketing 3.16% 12.99x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.52% 12.51x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female