Dstillery Audiences

DAY CARE USERS

Audience Size: 3.8 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 16.79% 12.32x
Baby Products Buyers 14.39% 11.93x
Child Car Seat Researchers 16.14% 11.52x
Parents with Kids 11.95% 11.10x
Fathers Day Celebrators 11.41% 11.00x
Pregnancy Resources Researchers 14.16% 10.82x
Involved Parents 13.19% 10.66x
Homeschooling Parents 13.80% 9.90x
Fertility Treatment Researchers 14.06% 9.67x
Hands-On Parents 14.75% 9.63x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.20x
Express 0.01% 1.11x
Maurices 0.01% 1.07x
Old Navy 0.01% 1.07x
The Childrens Place 0.01% 1.03x
Journeys 0.01% 1.00x
Victoria's Secret 0.01% 0.96x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is childcarecenter.us.

Website Composition Index
childcarecenter.us 5.12% 29.40x
exclusivepumping.com 1.48% 22.77x
gracobaby.com 1.28% 20.61x
askdrsears.com 1.61% 19.95x
nestedbean.com 1.60% 19.83x
kindredbravely.com 1.25% 17.69x
babysleepsite.com 5.08% 17.69x
healthychildren.org 1.66% 16.54x
babyfoode.com 1.34% 15.79x
americanpregnancy.org 5.40% 15.70x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 1.06% 13.89x
New Parents 2.68% 13.43x
Children's Health 0.49% 12.07x
Rural Living 0.02% 11.34x
Online Learning 0.02% 10.14x
Child Development 1.24% 8.77x
Costumes 0.02% 8.64x
Cheerleading 0.05% 8.51x
Toys Shopping 0.44% 8.46x
Networking Marketing 0.11% 7.92x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female