Dstillery Audiences

DAY CARE USERS

Audience Size: 3.6 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Parents with Kids.

Interest Composition Index
Parents with Kids 34.85% 19.74x
Recreational Sports Participants 33.73% 18.86x
Pregnancy Resources Researchers 37.10% 17.73x
Health Conscious Expecting Parents 32.07% 17.47x
Food Allergies Researchers 28.43% 16.60x
Child Car Seat Researchers 28.98% 16.33x
Pediatricians 31.83% 16.12x
Photo Memory Makers 30.75% 15.59x
Working Parents 28.89% 15.58x
Teaching Resources Researchers 31.86% 15.04x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.33% 1.10x
Jos A. Bank Clothiers 0.19% 1.04x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is brighthorizons.com.

Website Composition Index
brighthorizons.com 1.35% 72.25x
pumpstation.com 1.40% 67.21x
breastfeedingneeds.com 1.01% 63.03x
homemade-baby-food-recipes.com 1.73% 58.32x
askdrsears.com 6.42% 55.54x
britax.com 1.46% 51.35x
stlouischildrens.org 3.46% 49.65x
llli.org 3.20% 49.49x
justmommies.com 2.73% 49.29x
mommypoppins.com 1.58% 47.98x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 7.78% 20.64x
Children's Health 5.26% 18.74x
Toys Shopping 7.69% 17.52x
New Parents 23.25% 17.45x
Cheerleading 2.08% 15.59x
Child Development 14.51% 13.80x
Networking Marketing 2.91% 12.59x
Low Budget Shoppers 2.11% 12.14x
Healthcare Jobs 2.59% 11.53x
Psychology & Social Work 2.13% 11.15x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female