Dstillery Audiences

DAY CARE USERS

Audience Size: 5.8 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 26.61% 15.98x
Pregnancy Resources Researchers 26.39% 14.74x
Baby Products Buyers 26.58% 14.56x
Parents with Kids 26.57% 13.85x
Child Car Seat Researchers 25.95% 13.65x
Teaching Resources Researchers 27.66% 13.12x
Involved Parents 26.16% 13.06x
Recreational Sports Participants 28.14% 13.00x
Photo Memory Makers 26.74% 12.68x
Easter Decorations and Candy Shoppers 22.31% 12.53x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.12x
Carhartt 0.22% 1.05x
Old Navy 0.05% 1.03x
Buckle 0.03% 0.96x
Journeys 0.06% 0.95x
The Childrens Place 0.05% 0.95x
Express 0.04% 0.93x
Mens Wearhouse 0.04% 0.93x
Talbots 0.02% 0.93x
LOFT 0.04% 0.93x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 1.27% 28.24x
fitpregnancy.com 1.95% 27.26x
similac.com 2.42% 26.33x
medelabreastfeedingus.com 3.81% 25.78x
llli.org 2.33% 25.48x
babysleepsite.com 4.95% 25.30x
childcarecenter.us 6.75% 25.27x
aeroflowbreastpumps.com 2.05% 25.15x
dfps.state.tx.us 1.59% 23.96x
exclusivepumping.com 1.88% 23.78x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 2.73% 15.08x
New Parents 10.58% 14.26x
Children's Health 1.78% 13.44x
Cheerleading 0.75% 11.60x
Texas Sporting & Outdoors Cluster 0.18% 11.47x
Toys Shopping 2.40% 10.91x
Child Development 6.66% 10.36x
Networking Marketing 0.92% 10.21x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 9.81x
ISPs & Local Services 0.01% 9.75x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female