Dstillery Audiences

DAY CARE USERS

Audience Size: 3.9 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 18.24% 13.47x
Parents with Kids 11.70% 12.31x
Fathers Day Celebrators 9.96% 12.23x
Baby Products Buyers 14.95% 12.19x
Child Car Seat Researchers 17.25% 12.09x
Involved Parents 12.35% 11.88x
Pregnancy Resources Researchers 14.79% 11.86x
Toy Blogs Readers 15.98% 11.68x
Homeschooling Parents 13.57% 10.58x
Recreational Sports Participants 13.19% 10.44x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.29x
Buckle 0.02% 1.23x
Banana Republic 0.01% 1.11x
Dressbarn 0.02% 1.11x
Mens Wearhouse 0.02% 1.11x
Carhartt 0.18% 1.06x
Chicos 0.01% 1.06x
Journeys 0.02% 1.05x
Maurices 0.03% 1.03x
Express 0.02% 1.02x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is childcarecenter.us.

Website Composition Index
childcarecenter.us 6.56% 30.61x
exclusivepumping.com 1.64% 22.89x
babysleepsite.com 3.22% 19.42x
askdrsears.com 1.21% 18.58x
babyfoode.com 1.53% 16.06x
americanpregnancy.org 5.14% 15.95x
handsonaswegrow.com 1.19% 15.81x
hellomotherhood.com 2.59% 15.36x
community.babycenter.com 11.03% 15.34x
amotherfarfromhome.com 1.04% 15.11x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is New Parents.

Content Affinity Composition Index
New Parents 1.37% 14.03x
Parenting & Children's Activities 0.34% 12.13x
Children's Health 0.34% 11.88x
Insurance Cluster 0.03% 11.05x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.11% 9.53x
Child Development 0.45% 8.90x
Children's Learning Tools 2.14% 8.18x
Toys Shopping 0.08% 8.11x
Food Cluster 0.01% 6.91x
School Curriculum 0.63% 6.43x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female