Dstillery Audiences

DAY CARE USERS

Audience Size: 5.4 Million Devices

Explore the Day Care Users Audience

Below you'll find more information about the Day Care Users audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Day Care Users audience.

Dstillery Crafted Audiences

INTERESTS

The Day Care Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Day Care Users audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 30.48% 19.64x
Parents with Kids 28.18% 19.51x
Recreational Sports Participants 27.71% 19.11x
Pregnancy Resources Researchers 30.87% 18.58x
Involved Parents 27.75% 17.78x
Child Car Seat Researchers 28.36% 17.69x
Baby Products Buyers 28.37% 17.53x
Teaching Resources Researchers 29.07% 17.37x
Photo Memory Makers 27.63% 16.95x
Working Parents 26.13% 16.89x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Interest attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Day Care Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Day Care Users audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.19x
Buckle 0.04% 1.17x
Eddie Bauer 0.02% 1.09x
Dressbarn 0.03% 1.07x
LOFT 0.05% 1.05x
Lane Bryant 0.03% 1.04x
Journeys 0.05% 1.02x
Aeropostale 0.04% 1.02x
Chicos 0.04% 1.02x
The Childrens Place 0.06% 1.02x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Location attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Day Care Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Day Care Users audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 1.95% 36.99x
firstresponse.com 1.45% 36.77x
fitpregnancy.com 3.04% 35.73x
askdrsears.com 1.98% 33.53x
childcarecenter.us 7.09% 33.41x
babysleepsite.com 5.67% 32.21x
exclusivepumping.com 1.99% 31.72x
similac.com 3.10% 31.27x
easybabylife.com 1.68% 30.99x
llli.org 2.71% 30.62x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Web attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Day Care Users audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 3.37% 18.49x
New Parents 13.75% 16.55x
Children's Health 2.52% 15.74x
Toys Shopping 3.34% 14.47x
Texas Sporting & Outdoors Cluster 0.28% 13.91x
Cheerleading 1.10% 13.60x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.18% 12.70x
Child Development 8.61% 12.13x
Networking Marketing 1.40% 11.53x
Home Printing 0.26% 11.02x
Composition Percentage: The overlap percentage between the Day Care Users audience and the Content Affinity attribute.
Index: A comparison of the Day Care Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Day Care Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female