Dstillery Audiences

DEAL AND DISCOUNT AGGREGATOR RESEARCHERS

Audience Size: 1.3 Million Devices

Explore the Deal and Discount Aggregator Researchers Audience

Below you'll find more information about the Deal and Discount Aggregator Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Deal and Discount Aggregator Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Deal and Discount Aggregator Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deal and Discount Aggregator Researchers audience is High End TV Shoppers.

Interest Composition Index
High End TV Shoppers 33.59% 32.73x
HDTV Researchers 31.08% 30.94x
Mac Users 24.62% 30.59x
IT Decision Makers 27.60% 30.45x
Android Fans 26.38% 29.77x
Camera Review Readers 22.99% 29.32x
Holiday Season Electronics and Game Deal Shoppers 26.67% 28.78x
Laptop Researchers 32.22% 28.62x
Costco Deal Blog Readers 14.47% 28.38x
Mobile Phone Comparison Shoppers 29.50% 28.05x
Composition Percentage: The overlap percentage between the Deal and Discount Aggregator Researchers audience and the Interest attribute.
Index: A comparison of the Deal and Discount Aggregator Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deal and Discount Aggregator Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deal and Discount Aggregator Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.97x
White House Black Market 0.02% 1.79x
Lane Bryant 0.02% 1.66x
Lululemon 0.02% 1.63x
Old Navy 0.03% 1.55x
Banana Republic 0.01% 1.49x
Chicos 0.02% 1.48x
Gap 0.01% 1.37x
LOFT 0.01% 1.31x
Mens Wearhouse 0.01% 1.28x
Composition Percentage: The overlap percentage between the Deal and Discount Aggregator Researchers audience and the Location attribute.
Index: A comparison of the Deal and Discount Aggregator Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deal and Discount Aggregator Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deal and Discount Aggregator Researchers audience is dealsaving.com.

Website Composition Index
dealsaving.com 1.03% 64.32x
techbargains.com 2.33% 49.29x
flatpanelshd.com 1.01% 44.58x
thefpsreview.com 1.41% 41.08x
dealnews.com 6.45% 39.82x
cpu-monkey.com 1.07% 39.73x
costcoinsider.com 1.92% 36.87x
dongknows.com 1.65% 36.61x
woot.com 11.47% 36.53x
bensbargains.com 1.49% 35.07x
Composition Percentage: The overlap percentage between the Deal and Discount Aggregator Researchers audience and the Web attribute.
Index: A comparison of the Deal and Discount Aggregator Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deal and Discount Aggregator Researchers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 5.75% 38.56x
Visa & Immigration 0.56% 27.59x
High-End Audio 3.93% 18.69x
Smart Travel 1.17% 17.07x
Apple Blogs & Hacks 8.66% 14.47x
China Cluster 3.43% 14.22x
Technology News 21.48% 13.90x
India Cluster 3.89% 13.80x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.10% 13.66x
Grilling 0.36% 13.57x
Composition Percentage: The overlap percentage between the Deal and Discount Aggregator Researchers audience and the Content Affinity attribute.
Index: A comparison of the Deal and Discount Aggregator Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deal and Discount Aggregator Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male