Dstillery Audiences

DEAL AND DISCOUNT AGGREGATOR RESEARCHERS

Audience Size: 1 Million Devices

Explore the Deal and Discount Aggregator Researchers Audience

Below you'll find more information about the Deal and Discount Aggregator Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Deal and Discount Aggregator Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Deal and Discount Aggregator Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deal and Discount Aggregator Researchers audience is Discount Device Shoppers.

Interest Composition Index
Discount Device Shoppers 72.86% 51.93x
Mac Users 18.46% 48.55x
HDTV Researchers 26.44% 42.59x
Costco Deal Blog Readers 8.58% 42.04x
Laptop Researchers 25.26% 41.60x
Gift Card Researchers 10.86% 38.81x
Camera Review Readers 30.72% 38.38x
Techies 23.71% 36.90x
Home Theater Enthusiasts 30.80% 36.87x
Black Friday Tech Deal Shoppers 19.28% 36.11x
Composition Percentage: The overlap percentage between the Deal and Discount Aggregator Researchers audience and the Interest attribute.
Index: A comparison of the Deal and Discount Aggregator Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deal and Discount Aggregator Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deal and Discount Aggregator Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.53x
Maurices 0.02% 1.04x
Zumiez 0.01% 0.92x
Composition Percentage: The overlap percentage between the Deal and Discount Aggregator Researchers audience and the Location attribute.
Index: A comparison of the Deal and Discount Aggregator Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deal and Discount Aggregator Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deal and Discount Aggregator Researchers audience is dealsaving.com.

Website Composition Index
dealsaving.com 1.12% 84.50x
techbargains.com 2.64% 71.25x
thefpsreview.com 1.07% 58.10x
dealnews.com 7.85% 55.78x
woot.com 12.01% 51.89x
bensbargains.com 1.90% 49.83x
dealsofamerica.com 1.26% 48.00x
dongknows.com 1.81% 47.39x
costcoinsider.com 1.69% 46.93x
cnx-software.com 1.33% 46.89x
Composition Percentage: The overlap percentage between the Deal and Discount Aggregator Researchers audience and the Web attribute.
Index: A comparison of the Deal and Discount Aggregator Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deal and Discount Aggregator Researchers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 6.61% 50.56x
Visa & Immigration 0.39% 29.22x
High-End Audio 3.85% 24.35x
Smart Travel 0.84% 19.73x
India Cluster 4.27% 17.96x
China Cluster 3.54% 17.78x
Technology News 19.66% 16.92x
Apple Blogs & Hacks 6.91% 16.75x
Gun Enthusiast - Rifles & Ammo 0.75% 16.18x
Electrical Engineering 0.16% 16.13x
Composition Percentage: The overlap percentage between the Deal and Discount Aggregator Researchers audience and the Content Affinity attribute.
Index: A comparison of the Deal and Discount Aggregator Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deal and Discount Aggregator Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male