Dstillery Audiences

DEMOCRATS

Audience Size: 2.9 Million Devices

Explore the Democrats Audience

Below you'll find more information about the Democrats audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Democrats audience.

Dstillery Crafted Audiences

INTERESTS

The Democrats audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Democrats audience is Social Liberals.

Interest Composition Index
Social Liberals 41.64% 28.42x
Charitable Organization Supporters 45.41% 25.25x
Eco-Conscious Consumers 35.98% 23.52x
Retirees 35.29% 22.73x
Environmental Activists 44.77% 22.24x
Occupy Movement Supporters 37.94% 22.00x
Cholesterol Researchers 28.97% 21.91x
Social Conservatives 31.24% 21.46x
Voters 41.71% 21.18x
Nature and Outdoors Book Readers 27.66% 20.79x
Composition Percentage: The overlap percentage between the Democrats audience and the Interest attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Democrats audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Democrats audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.54x
Club Monaco 0.01% 1.53x
Ann Taylor 0.02% 1.47x
REI 0.02% 1.41x
American Apparel 0.03% 1.36x
Express 0.03% 1.31x
Banana Republic 0.04% 1.31x
Uniqlo 0.01% 1.27x
Chicos 0.04% 1.26x
Eddie Bauer 0.01% 1.25x
Composition Percentage: The overlap percentage between the Democrats audience and the Location attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Web Insights

WEBSITES

The Democrats audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Democrats audience is signforgood.com.

Website Composition Index
signforgood.com 9.00% 127.49x
elizabethwarren.com 1.58% 109.71x
palebluenews.com 0.18% 90.90x
organicconsumers.org 0.63% 89.86x
impeachdjtnow.com 0.70% 89.45x
front.moveon.org 1.62% 89.39x
oppositionreport.com 0.39% 88.93x
earthjustice.org 1.23% 87.74x
npca.org 0.82% 85.27x
thepoliticus.com 0.22% 82.53x
Composition Percentage: The overlap percentage between the Democrats audience and the Web attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Democrats audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 11.77% 36.54x
Liberal Media - Political Activism 13.27% 27.50x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.36% 20.41x
Feminism 2.07% 18.51x
Liberal Views on LGBTQ Rights and Pro-Choice 1.12% 17.36x
Social & Demographic Trends 5.36% 16.20x
England Tourism 0.13% 15.24x
Bird Watching 2.21% 15.17x
Philanthropy - Nonprofits 1.74% 14.71x
Humor & Entertainment 2.45% 14.40x
Composition Percentage: The overlap percentage between the Democrats audience and the Content Affinity attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Democrats audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999