Dstillery Audiences

DEMOCRATS

Audience Size: 3.4 Million Devices

Explore the Democrats Audience

Below you'll find more information about the Democrats audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Democrats audience.

Dstillery Crafted Audiences

INTERESTS

The Democrats audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Democrats audience is Charitable Organization Supporters.

Interest Composition Index
Charitable Organization Supporters 37.43% 26.51x
Social Liberals 34.64% 26.09x
Retirees 34.55% 26.07x
Voters 33.19% 24.68x
Retired Assisted Living Shoppers 33.71% 24.00x
Retired Health Insurance Researchers 32.88% 23.56x
Retired Budget Healthcare Shoppers 33.20% 23.06x
Liberal Think Tank Readers 32.63% 22.92x
Generic Prescription Drug Shoppers 32.92% 22.68x
Eco-Conscious Consumers 28.56% 22.44x
Composition Percentage: The overlap percentage between the Democrats audience and the Interest attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Democrats audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Democrats audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.15x
Carhartt 0.11% 1.10x
Mens Wearhouse 0.01% 0.84x
Composition Percentage: The overlap percentage between the Democrats audience and the Location attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Web Insights

WEBSITES

The Democrats audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Democrats audience is signforgood.com.

Website Composition Index
signforgood.com 2.85% 66.49x
prochoiceamerica.org 1.29% 40.62x
sierraclub.org 5.92% 39.96x
weeklystandard.com 1.31% 39.29x
truthdig.com 1.44% 33.14x
biologicaldiversity.org 1.57% 31.31x
thegamer.tv 1.12% 29.87x
rightwingwatch.org 2.01% 29.86x
brennancenter.org 1.55% 29.47x
celebhour.com 1.36% 29.47x
Composition Percentage: The overlap percentage between the Democrats audience and the Web attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Democrats audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 4.53% 34.36x
Liberal Media - Political Activism 7.06% 23.74x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 21.51x
Social & Demographic Trends 0.91% 20.60x
London Tourism 0.12% 19.86x
Holistic Medicine 0.46% 19.77x
Liberal Views on LGBTQ Rights and Pro-Choice 0.39% 18.15x
Humor & Entertainment 0.77% 15.91x
Ancestry & Memorial Researchers 3.11% 15.80x
London Tourism & Events 0.22% 15.66x
Composition Percentage: The overlap percentage between the Democrats audience and the Content Affinity attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Democrats audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female