Dstillery Audiences

DEMOCRATS

Audience Size: 2.6 Million Devices

Explore the Democrats Audience

Below you'll find more information about the Democrats audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Democrats audience.

Dstillery Crafted Audiences

INTERESTS

The Democrats audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Democrats audience is Social Liberals.

Interest Composition Index
Social Liberals 42.06% 44.42x
Charitable Organization Supporters 45.68% 39.35x
Eco-Conscious Consumers 36.31% 37.96x
Retirees 35.33% 37.65x
Environmental Activists 44.42% 35.95x
Voters 40.55% 35.78x
Cholesterol Researchers 32.27% 35.31x
Occupy Movement Supporters 40.63% 33.42x
Charitable Organization Researchers 39.16% 32.74x
Menopause Researchers 33.96% 32.43x
Composition Percentage: The overlap percentage between the Democrats audience and the Interest attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Democrats audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Democrats audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.31x
Mens Wearhouse 0.37% 1.14x
Composition Percentage: The overlap percentage between the Democrats audience and the Location attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Web Insights

WEBSITES

The Democrats audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Democrats audience is signforgood.com.

Website Composition Index
signforgood.com 6.40% 125.37x
elizabethwarren.com 1.00% 111.70x
front.moveon.org 1.02% 92.81x
groopspeak.com 1.43% 84.95x
jeffmerkley.com 1.29% 82.19x
verifiedpolitics.com 1.86% 80.47x
washingtonpress.com 3.63% 71.61x
truthexam.com 1.32% 71.11x
onbeing.org 1.52% 69.34x
truthdig.com 2.18% 69.33x
Composition Percentage: The overlap percentage between the Democrats audience and the Web attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Democrats audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 10.82% 42.77x
Liberal Media - Political Activism 11.94% 34.66x
Feminism 1.80% 20.25x
Bird Watching 1.89% 20.25x
Social & Demographic Trends 4.16% 20.18x
Humor & Entertainment 2.11% 19.53x
Philanthropy - Nonprofits 1.62% 18.88x
Aid Groups 2.62% 16.45x
Public Policy Media 4.69% 16.24x
Liberal Media 30.79% 16.05x
Composition Percentage: The overlap percentage between the Democrats audience and the Content Affinity attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Democrats audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male