Dstillery Audiences

DEMOCRATS

Audience Size: 5.4 Million Devices

Explore the Democrats Audience

Below you'll find more information about the Democrats audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Democrats audience.

Dstillery Crafted Audiences

INTERESTS

The Democrats audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Democrats audience is Retirees.

Interest Composition Index
Retirees 39.69% 22.20x
Social Liberals 40.58% 21.66x
Charitable Organization Supporters 45.04% 21.03x
Voters 40.48% 20.58x
Retired Assisted Living Shoppers 37.10% 20.42x
Retired Health Insurance Researchers 36.16% 19.90x
Retired Budget Healthcare Shoppers 36.09% 19.69x
Eco-Conscious Consumers 34.61% 19.52x
Menopause Researchers 34.91% 18.98x
Cholesterol Researchers 34.63% 18.91x
Composition Percentage: The overlap percentage between the Democrats audience and the Interest attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Democrats audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Democrats audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.51x
REI 0.01% 1.49x
Ann Taylor 0.02% 1.43x
Uniqlo 0.01% 1.30x
Talbots 0.03% 1.29x
Urban Outfitters 0.03% 1.27x
Madewell 0.02% 1.25x
Lululemon 0.03% 1.24x
Tommy Bahama 0.01% 1.24x
Jos A. Bank Clothiers 0.04% 1.23x
Composition Percentage: The overlap percentage between the Democrats audience and the Location attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Web Insights

WEBSITES

The Democrats audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Democrats audience is signforgood.com.

Website Composition Index
signforgood.com 2.00% 45.59x
shareblue.com 1.19% 33.00x
prochoiceamerica.org 1.25% 29.30x
sierraclub.org 5.89% 29.26x
weeklystandard.com 2.14% 29.22x
truthdig.com 1.14% 27.06x
nationalmemo.com 1.21% 26.32x
thegamer.tv 1.35% 25.02x
dingit.tv 1.26% 24.94x
factcheck.org 10.18% 24.21x
Composition Percentage: The overlap percentage between the Democrats audience and the Web attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Democrats audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 4.49% 23.59x
Liberal Media - Political Activism 5.91% 19.96x
Cars, Travel & Food 0.23% 16.79x
England Tourism 0.05% 16.61x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.24% 14.95x
ISPs & Local Services 0.02% 14.91x
Humor & Entertainment 0.96% 14.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 14.65x
Social & Demographic Trends 1.10% 14.30x
Holistic Medicine 0.49% 14.11x
Composition Percentage: The overlap percentage between the Democrats audience and the Content Affinity attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Democrats audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female