Dstillery Audiences

DEMOCRATS

Audience Size: 2.6 Million Devices

Explore the Democrats Audience

Below you'll find more information about the Democrats audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Democrats audience.

Dstillery Crafted Audiences

INTERESTS

The Democrats audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Democrats audience is Social Liberals.

Interest Composition Index
Social Liberals 41.74% 29.74x
Charitable Organization Supporters 43.81% 27.82x
Eco-Conscious Consumers 36.15% 24.75x
Retirees 36.08% 23.77x
Environmental Activists 44.90% 23.49x
Occupy Movement Supporters 38.14% 23.13x
Cholesterol Researchers 30.37% 22.93x
Voters 41.33% 22.68x
Social Conservatives 32.21% 22.35x
Charitable Organization Researchers 38.60% 21.31x
Composition Percentage: The overlap percentage between the Democrats audience and the Interest attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Democrats audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Democrats audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.05% 1.57x
American Apparel 0.03% 1.43x
Supreme 0.00% 1.27x
Club Monaco 0.01% 1.24x
Intermix 0.01% 1.23x
Columbia 0.01% 1.16x
The North Face 0.02% 1.13x
REI 0.02% 1.10x
LOFT 0.03% 1.04x
Patagonia 0.01% 1.04x
Composition Percentage: The overlap percentage between the Democrats audience and the Location attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Web Insights

WEBSITES

The Democrats audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Democrats audience is signforgood.com.

Website Composition Index
signforgood.com 9.48% 129.62x
elizabethwarren.com 1.51% 114.31x
front.moveon.org 1.52% 92.66x
earthjustice.org 1.15% 91.78x
groopspeak.com 1.97% 79.42x
verifiedpolitics.com 2.55% 74.93x
jeffmerkley.com 1.63% 71.46x
foodandwaterwatch.org 1.78% 68.72x
therealnews.com 1.09% 67.02x
onbeing.org 2.19% 66.64x
Composition Percentage: The overlap percentage between the Democrats audience and the Web attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Democrats audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 11.79% 38.00x
Liberal Media - Political Activism 13.19% 28.21x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.36% 19.38x
Feminism 2.00% 18.38x
Liberal Views on LGBTQ Rights and Pro-Choice 1.13% 18.11x
Social & Demographic Trends 4.98% 17.61x
England Tourism 0.13% 16.56x
Bird Watching 2.23% 16.22x
Philanthropy - Nonprofits 1.71% 15.74x
Humor & Entertainment 2.47% 14.97x
Composition Percentage: The overlap percentage between the Democrats audience and the Content Affinity attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Democrats audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male