Dstillery Audiences

DEMOCRATS

Audience Size: 2.2 Million Devices

Explore the Democrats Audience

Below you'll find more information about the Democrats audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Democrats audience.

Dstillery Crafted Audiences

INTERESTS

The Democrats audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Democrats audience is Social Liberals.

Interest Composition Index
Social Liberals 40.80% 51.76x
Charitable Organization Supporters 44.50% 48.05x
Retirees 35.88% 45.58x
Eco-Conscious Consumers 35.04% 44.98x
Environmental Activists 43.25% 43.81x
Voters 40.60% 42.26x
Cholesterol Researchers 32.81% 41.61x
Occupy Movement Supporters 39.30% 41.42x
Nature and Outdoors Book Readers 32.04% 39.21x
Liberal Think Tank Readers 39.18% 39.05x
Composition Percentage: The overlap percentage between the Democrats audience and the Interest attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Democrats audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Democrats audience is Intermix.

Location Composition Index
Intermix 0.01% 1.60x
Bonobos 0.08% 1.51x
Jos A. Bank Clothiers 0.36% 1.45x
Supreme 0.01% 1.30x
Mens Wearhouse 0.52% 1.29x
Club Monaco 0.02% 1.26x
Ralph Lauren 0.02% 1.23x
Lululemon 0.06% 1.22x
The North Face 0.02% 1.19x
Johnston and Murphy 0.13% 1.12x
Composition Percentage: The overlap percentage between the Democrats audience and the Location attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Web Insights

WEBSITES

The Democrats audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Democrats audience is signforgood.com.

Website Composition Index
signforgood.com 5.90% 127.86x
groopspeak.com 1.37% 87.53x
jeffmerkley.com 1.23% 87.24x
verifiedpolitics.com 1.78% 82.40x
washingtonpress.com 3.52% 76.94x
truthexam.com 1.27% 73.71x
onbeing.org 1.37% 70.50x
truthdig.com 2.25% 68.33x
bluedotdaily.com 1.25% 63.74x
foodandwaterwatch.org 1.60% 60.24x
Composition Percentage: The overlap percentage between the Democrats audience and the Web attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Democrats audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 10.61% 42.63x
Liberal Media - Political Activism 11.75% 35.55x
England Tourism 0.12% 23.30x
Social & Demographic Trends 3.71% 23.08x
Liberal Views on LGBTQ Rights and Pro-Choice 1.01% 22.37x
Cars, Travel & Food 0.77% 20.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.31% 20.30x
Humor & Entertainment 2.12% 20.25x
Bird Watching 1.96% 19.58x
Philanthropy - Nonprofits 1.50% 19.29x
Composition Percentage: The overlap percentage between the Democrats audience and the Content Affinity attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Democrats audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female