Dstillery Audiences

DEMOCRATS

Audience Size: 2.6 Million Devices

Explore the Democrats Audience

Below you'll find more information about the Democrats audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Democrats audience.

Dstillery Crafted Audiences

INTERESTS

The Democrats audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Democrats audience is Social Liberals.

Interest Composition Index
Social Liberals 41.55% 32.42x
Charitable Organization Supporters 46.49% 27.61x
Eco-Conscious Consumers 36.41% 27.36x
Retirees 35.85% 26.56x
Environmental Activists 44.43% 25.77x
Voters 40.91% 25.34x
Cholesterol Researchers 32.12% 25.18x
Occupy Movement Supporters 39.84% 24.58x
Social Conservatives 32.84% 23.50x
Charitable Organization Researchers 39.25% 23.31x
Composition Percentage: The overlap percentage between the Democrats audience and the Interest attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Democrats audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Democrats audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.49x
Uniqlo 0.02% 1.76x
Ralph Lauren 0.01% 1.48x
Madewell 0.02% 1.47x
REI 0.03% 1.40x
LOFT 0.07% 1.38x
Club Monaco 0.01% 1.37x
Chicos 0.05% 1.37x
Patagonia 0.02% 1.34x
American Apparel 0.04% 1.33x
Composition Percentage: The overlap percentage between the Democrats audience and the Location attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Web Insights

WEBSITES

The Democrats audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Democrats audience is signforgood.com.

Website Composition Index
signforgood.com 7.68% 138.42x
elizabethwarren.com 1.14% 123.82x
front.moveon.org 1.18% 102.60x
groopspeak.com 1.60% 91.81x
verifiedpolitics.com 2.08% 86.60x
jeffmerkley.com 1.45% 82.67x
onbeing.org 1.75% 76.17x
truthexam.com 1.44% 74.37x
truthdig.com 2.37% 73.94x
washingtonpress.com 3.93% 69.11x
Composition Percentage: The overlap percentage between the Democrats audience and the Web attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Democrats audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 11.04% 38.34x
Liberal Media - Political Activism 12.33% 29.65x
Liberal Views on LGBTQ Rights and Pro-Choice 1.10% 19.46x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.32% 19.25x
Feminism 1.87% 18.83x
Bird Watching 2.04% 18.70x
Social & Demographic Trends 4.50% 18.66x
England Tourism 0.13% 18.58x
Humor & Entertainment 2.30% 17.84x
Cars, Travel & Food 0.99% 17.05x
Composition Percentage: The overlap percentage between the Democrats audience and the Content Affinity attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Democrats audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male