Dstillery Audiences

DEMOCRATS

Audience Size: 2.5 Million Devices

Explore the Democrats Audience

Below you'll find more information about the Democrats audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Democrats audience.

Dstillery Crafted Audiences

INTERESTS

The Democrats audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Democrats audience is Social Liberals.

Interest Composition Index
Social Liberals 42.04% 34.91x
Charitable Organization Supporters 43.77% 34.53x
Retirees 39.72% 33.09x
Voters 40.15% 32.82x
Eco-Conscious Consumers 35.62% 31.18x
Environmental Activists 41.12% 30.55x
Occupy Movement Supporters 38.55% 30.45x
Cholesterol Researchers 32.94% 30.12x
Retired Assisted Living Shoppers 34.92% 30.10x
Liberal Think Tank Readers 38.31% 29.74x
Composition Percentage: The overlap percentage between the Democrats audience and the Interest attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Democrats audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Democrats audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.89x
Bonobos 0.02% 1.46x
Lululemon 0.04% 1.45x
Madewell 0.01% 1.44x
Carhartt 0.06% 1.30x
Urban Outfitters 0.04% 1.29x
American Apparel 0.03% 1.29x
Chicos 0.05% 1.28x
Ann Taylor 0.02% 1.27x
J. Crew 0.02% 1.27x
Composition Percentage: The overlap percentage between the Democrats audience and the Location attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Web Insights

WEBSITES

The Democrats audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Democrats audience is signforgood.com.

Website Composition Index
signforgood.com 2.81% 72.12x
washingtonpress.com 1.59% 58.55x
pewresearch.org 2.49% 49.96x
menupages.com 1.04% 48.19x
sched.com 1.07% 44.77x
weeklystandard.com 4.30% 43.21x
edweek.org 2.72% 42.61x
truthdig.com 1.45% 41.90x
allaboutbirds.org 1.63% 41.07x
umm.edu 1.11% 40.25x
Composition Percentage: The overlap percentage between the Democrats audience and the Web attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Democrats audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 6.97% 30.58x
Liberal Media - Political Activism 8.55% 26.15x
Cars, Travel & Food 0.46% 21.14x
England Tourism 0.07% 21.04x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 19.92x
Humor & Entertainment 1.39% 18.99x
Social & Demographic Trends 1.89% 18.03x
London Tourism 0.21% 17.69x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.46% 17.68x
ISPs & Local Services 0.04% 17.36x
Composition Percentage: The overlap percentage between the Democrats audience and the Content Affinity attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Democrats audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female