Dstillery Audiences

DEMOCRATS

Audience Size: 3.8 Million Devices

Explore the Democrats Audience

Below you'll find more information about the Democrats audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Democrats audience.

Dstillery Crafted Audiences

INTERESTS

The Democrats audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Democrats audience is Social Liberals.

Interest Composition Index
Social Liberals 43.70% 33.94x
Charitable Organization Supporters 45.47% 33.04x
Retirees 40.16% 31.31x
Voters 41.84% 31.06x
Eco-Conscious Consumers 37.33% 30.26x
Environmental Activists 44.14% 29.47x
Occupy Movement Supporters 40.83% 29.46x
Liberal Think Tank Readers 39.71% 29.04x
Cholesterol Researchers 35.04% 28.96x
Retired Health Insurance Researchers 33.69% 28.08x
Composition Percentage: The overlap percentage between the Democrats audience and the Interest attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Democrats audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Democrats audience is Bonobos.

Location Composition Index
Bonobos 0.10% 1.56x
Patagonia 0.01% 1.44x
Jos A. Bank Clothiers 0.31% 1.40x
Free People 0.02% 1.31x
Talbots 0.05% 1.27x
White House Black Market 0.34% 1.27x
Mens Wearhouse 0.48% 1.26x
Topshop 0.02% 1.26x
Ann Taylor 0.03% 1.22x
Johnston and Murphy 0.47% 1.21x
Composition Percentage: The overlap percentage between the Democrats audience and the Location attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Web Insights

WEBSITES

The Democrats audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Democrats audience is signforgood.com.

Website Composition Index
signforgood.com 2.72% 74.17x
washingtonpress.com 2.04% 54.23x
shareblue.com 3.26% 44.41x
truthdig.com 1.56% 44.28x
globalresearch.ca 1.02% 41.02x
nationalmemo.com 1.44% 40.02x
house.gov 1.59% 39.78x
sojo.net 1.44% 39.69x
weeklystandard.com 5.17% 37.58x
politicususa.com 4.88% 37.35x
Composition Percentage: The overlap percentage between the Democrats audience and the Web attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Democrats audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 7.35% 27.60x
Liberal Media - Political Activism 8.70% 25.13x
England Tourism 0.08% 18.92x
Social & Demographic Trends 2.31% 18.58x
Cars, Travel & Food 0.55% 17.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 17.32x
Liberal Views on LGBTQ Rights and Pro-Choice 0.68% 16.98x
Humor & Entertainment 1.60% 16.62x
London Tourism 0.28% 16.35x
Holistic Medicine 0.81% 15.58x
Composition Percentage: The overlap percentage between the Democrats audience and the Content Affinity attribute.
Index: A comparison of the Democrats audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Democrats audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female