Dstillery Audiences

DEODORANT SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Deodorant Shoppers Audience

Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Deodorant Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Deodorant Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deodorant Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 21.92% 13.39x
Israel Trip Planners 20.31% 11.86x
Budget Grocery Shoppers 14.71% 11.51x
Retired Budget Healthcare Shoppers 15.03% 10.98x
Retired Assisted Living Shoppers 14.08% 10.98x
Retired Health Insurance Researchers 13.64% 10.85x
Ice Cream Shoppers 15.38% 10.75x
Pain Medication Users 13.81% 10.65x
Vacuum Shoppers 16.44% 10.49x
Readers of Hispanic Content 13.94% 10.49x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Journeys.

Location Composition Index
Journeys 0.02% 1.28x
Buckle 0.01% 1.21x
The Childrens Place 0.01% 1.18x
Mens Wearhouse 0.01% 1.16x
Old Navy 0.02% 1.04x
Carhartt 0.13% 1.04x
Maurices 0.01% 0.97x
Victoria's Secret 0.01% 0.93x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deodorant Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deodorant Shoppers audience is crhoy.com.

Website Composition Index
crhoy.com 1.18% 44.96x
diariolasamericas.com 1.91% 43.23x
miamidiario.com 1.82% 42.70x
elcomercio.com 1.28% 41.53x
diariogol.com 2.48% 39.87x
semana.com 1.61% 39.78x
ntn24.com 1.03% 38.80x
enpareja.com 1.71% 38.71x
soy502.com 1.20% 38.19x
cienradios.com 3.43% 37.22x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 2.88% 18.99x
Peru Media 3.50% 17.56x
Spanish Health & Wellness 2.42% 17.20x
Spanish Lifestyle & Health 1.76% 16.51x
Gossip & Entertainment 5.46% 15.45x
Spain News - Madrid & Seville 6.75% 13.08x
Latin American News 6.92% 11.91x
Latin American Spanish Language News 5.69% 11.43x
Mexico Cluster 8.58% 11.07x
Spain News 12.53% 10.00x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female