Dstillery Audiences

DEODORANT SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Deodorant Shoppers Audience

Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Deodorant Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Deodorant Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deodorant Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 29.17% 18.04x
Israel Trip Planners 25.36% 15.69x
Ice Cream Shoppers 22.97% 14.60x
Budget Grocery Shoppers 24.41% 13.90x
Heart Surgery Researchers 21.91% 13.81x
Sun Protection Shoppers 22.24% 13.39x
Retired Assisted Living Shoppers 24.25% 13.35x
Bargain Shopping Researchers 22.27% 13.16x
Wig Shoppers 22.96% 13.01x
As Seen on TV Shoppers 23.46% 13.00x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.06% 1.13x
Mens Wearhouse 0.05% 1.13x
Lane Bryant 0.03% 1.11x
Uniqlo 0.01% 1.10x
Carhartt 0.24% 1.10x
Talbots 0.02% 1.09x
Victoria's Secret 0.08% 1.08x
The Childrens Place 0.06% 1.07x
Journeys 0.07% 1.05x
Chicos 0.03% 1.04x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deodorant Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deodorant Shoppers audience is periodistadigital.com.

Website Composition Index
periodistadigital.com 1.82% 44.58x
cibercuba.com 2.08% 44.50x
miamidiario.com 1.73% 40.62x
noticiaszmg.com 1.47% 38.25x
laverdadnoticias.com 1.98% 37.21x
holadoctor.com 1.64% 35.32x
maduradas.com 1.34% 35.18x
cubanet.org 3.22% 34.16x
cienradios.com 3.28% 33.95x
canalrcn.com 2.06% 32.77x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 5.98% 21.11x
Peru Media 4.57% 19.58x
Spanish Lifestyle & Health 2.31% 19.57x
Gossip & Entertainment 9.84% 18.02x
Latin American News 8.54% 16.50x
Spain News - Madrid & Seville 9.56% 16.34x
Spanish Health & Wellness 6.07% 15.73x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.44% 14.22x
As Seen On TV Products 0.04% 14.21x
Mexico Cluster 12.56% 13.66x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female