Dstillery Audiences

DEODORANT SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Deodorant Shoppers Audience

Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Deodorant Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Deodorant Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deodorant Shoppers audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 16.08% 12.24x
Cold and Flu Prevention Researchers 18.62% 11.86x
Israel Trip Planners 18.30% 10.82x
Ice Cream Shoppers 14.27% 10.79x
Readers of Hispanic Content 12.47% 10.55x
Budget Grocery Shoppers 10.51% 9.83x
Readers of Costa Rican Content 15.54% 9.78x
Mexican Food Enthusiasts 13.55% 9.49x
Cook at Home Parents 11.20% 9.49x
Mexican Food Shoppers 11.72% 9.41x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.23x
Zumiez 0.02% 1.20x
J. Crew 0.01% 1.16x
Victoria's Secret 0.03% 1.16x
The Childrens Place 0.03% 1.16x
Talbots 0.01% 1.13x
Mens Wearhouse 0.03% 1.12x
Buckle 0.02% 1.09x
Maurices 0.04% 1.09x
H&M 0.01% 1.08x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deodorant Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deodorant Shoppers audience is diariolasamericas.com.

Website Composition Index
diariolasamericas.com 1.36% 38.06x
albat.com 2.44% 36.97x
cienradios.com 1.33% 36.43x
laprensagrafica.com 1.49% 31.74x
unotv.com 2.35% 31.40x
vitonica.com 1.63% 31.22x
eldesmarque.com 1.06% 30.09x
prensalibre.com 4.82% 29.89x
tycsports.com 1.19% 29.86x
telesurtv.net 1.11% 29.59x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 1.62% 19.51x
Peru Media 2.86% 19.37x
Spanish Lifestyle & Health 0.99% 19.31x
Gossip & Entertainment 5.47% 17.56x
Spanish Health & Wellness 1.34% 15.42x
Spain News - Madrid & Seville 6.15% 14.03x
Mexico Cluster 8.85% 12.88x
Latin American News 9.12% 12.61x
Latin American Spanish Language News 5.31% 11.33x
Cuba & Mexico Media 0.05% 9.96x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female