Dstillery Audiences

DEODORANT SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Deodorant Shoppers Audience

Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Deodorant Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Deodorant Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deodorant Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 40.44% 22.35x
Ice Cream Shoppers 34.54% 20.05x
As Seen on TV Shoppers 35.45% 18.50x
Sun Protection Shoppers 33.72% 18.21x
Heart Surgery Researchers 27.13% 17.73x
Pain Medication Users 30.08% 16.88x
Louisiana Activities Researchers 22.10% 16.41x
Foot Pain Sufferers 26.89% 16.32x
Orlando Activities Researchers 23.47% 16.29x
Joint Pain Sufferers 31.34% 16.17x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Belk.

Location Composition Index
Belk 0.03% 1.72x
Uniqlo 0.02% 1.43x
Lane Bryant 0.05% 1.29x
Intermix 0.01% 1.27x
Ralph Lauren 0.01% 1.23x
Gymboree 0.04% 1.22x
Journeys 0.03% 1.22x
Talbots 0.06% 1.19x
Victoria's Secret 0.10% 1.19x
Jos A. Bank Clothiers 0.10% 1.19x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deodorant Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deodorant Shoppers audience is houseofbeautyworld.com.

Website Composition Index
houseofbeautyworld.com 1.10% 64.81x
degreedeodorant.com 2.14% 56.31x
dove.com 2.46% 53.96x
suave.com 3.09% 53.37x
lozo.com 2.71% 53.30x
theraflu.com 1.86% 48.68x
asseenontvandbeyond.com 1.51% 48.50x
cheezit.com 1.14% 46.78x
livinghealthier.info 1.37% 46.68x
holadoctor.com 1.81% 45.69x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.20% 20.66x
Spanish Lifestyle & Health 1.66% 18.97x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.54% 17.77x
Food Cluster 5.40% 15.00x
Health Issues Cluster 14.03% 14.25x
Celebrity Gossip 4.16% 13.30x
Nutrition & Diabetic Living 1.11% 13.21x
Peru Media 1.95% 13.15x
Dermatology 7.83% 12.82x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.50% 12.51x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female