Explore the Deodorant Shoppers Audience
Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Deodorant Shoppers audience.
INTERESTS
The Deodorant Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Deodorant Shoppers audience is Cold and Flu Prevention Researchers.
| Interest | Composition | Index |
| Cold and Flu Prevention Researchers | 20.63% | 11.35x |
| Israel Trip Planners | 20.96% | 10.28x |
| Readers of Hispanic Content | 16.14% | 9.70x |
| Readers of Spanish Content | 16.15% | 9.23x |
| Budget Grocery Shoppers | 14.83% | 8.68x |
| Readers of Puerto Rican Content | 19.54% | 8.42x |
| Ice Cream Shoppers | 14.62% | 8.41x |
| Retired Assisted Living Shoppers | 13.78% | 8.30x |
| Retired Budget Healthcare Shoppers | 14.25% | 8.29x |
| Vacuum Shoppers | 15.21% | 8.22x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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APPAREL RETAILERS
The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.31x |
| Journeys | 0.01% | 1.20x |
| Maurices | 0.01% | 1.03x |
| Victoria's Secret | 0.01% | 1.03x |
| Carhartt | 0.13% | 1.02x |
| The Childrens Place | 0.01% | 1.01x |
| Mens Wearhouse | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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WEBSITES
The Deodorant Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Deodorant Shoppers audience is noticialdia.com.
| Website | Composition | Index |
| noticialdia.com | 1.03% | 35.20x |
| vistazo.com | 1.68% | 33.41x |
| miamidiario.com | 3.13% | 33.23x |
| diariolasamericas.com | 3.14% | 32.55x |
| elcomercio.com | 2.27% | 32.53x |
| crhoy.com | 2.14% | 32.23x |
| ntn24.com | 1.30% | 31.43x |
| albertonews.com | 1.18% | 31.40x |
| telemundo52.com | 1.55% | 30.76x |
| laverdadnoticias.com | 1.51% | 30.73x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 4.85% | 19.69x |
| Peru Media | 5.42% | 17.90x |
| Spanish Health & Wellness | 4.09% | 16.76x |
| Gossip & Entertainment | 7.34% | 16.33x |
| Spanish Lifestyle & Health | 2.64% | 14.54x |
| Spain News - Madrid & Seville | 9.22% | 13.83x |
| Quinceanera Planning | 0.02% | 13.39x |
| Latin American News | 9.26% | 12.92x |
| Latin American Spanish Language News | 8.22% | 11.97x |
| Mexico Cluster | 11.50% | 11.20x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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DEMOGRAPHICS
The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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