Dstillery Audiences

DEODORANT SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Deodorant Shoppers Audience

Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Deodorant Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Deodorant Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deodorant Shoppers audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 18.29% 13.74x
Readers of Spanish Content 12.98% 13.38x
Cook at Home Parents 9.86% 11.52x
Cold and Flu Prevention Researchers 13.42% 11.49x
Bargain Shopping Researchers 5.62% 11.37x
Recipe Researchers 9.36% 11.04x
Cooking Show Fans 8.70% 11.02x
Readers of Hispanic Content 12.02% 10.95x
Coupon Researchers 7.62% 10.73x
Pantry Recipes Researchers 4.35% 10.56x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.21x
Gymboree 0.02% 1.21x
LOFT 0.02% 1.18x
Banana Republic 0.02% 1.12x
Buckle 0.02% 1.10x
Aeropostale 0.02% 1.10x
Talbots 0.01% 1.10x
Carhartt 0.17% 1.09x
Michael Kors 0.01% 1.09x
Urban Outfitters 0.02% 1.08x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deodorant Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deodorant Shoppers audience is albat.com.

Website Composition Index
albat.com 1.55% 34.70x
diariolasamericas.com 1.23% 34.37x
ambito.com 1.58% 34.13x
televisa.com 1.66% 33.63x
elconfidencial.com 2.20% 33.40x
okdiario.com 1.61% 32.72x
pulzo.com 2.08% 32.46x
quien.com 2.48% 31.37x
vanidades.com 1.32% 31.37x
telva.com 1.47% 31.34x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 1.21% 21.73x
Central & South American News 1.44% 20.65x
Peru Media 1.89% 20.04x
Gossip & Entertainment 4.97% 18.59x
Spanish Health & Wellness 1.21% 18.27x
Spain News - Madrid & Seville 5.67% 15.91x
Mexico Cluster 6.71% 14.22x
Latin American Spanish Language News 4.89% 13.35x
Latin American News 9.41% 12.20x
Cuba & Mexico Media 0.03% 10.79x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female