Dstillery Audiences

DEODORANT SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Deodorant Shoppers Audience

Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Deodorant Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Deodorant Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deodorant Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 23.05% 15.09x
Israel Trip Planners 22.44% 14.15x
Readers of Hispanic Content 18.49% 12.82x
Readers of Spanish Content 18.66% 11.84x
Budget Grocery Shoppers 15.36% 11.76x
Ice Cream Shoppers 15.25% 11.38x
Retired Assisted Living Shoppers 15.05% 11.21x
Heart Surgery Researchers 13.06% 10.90x
Retired Health Insurance Researchers 14.45% 10.90x
Pain Medication Users 14.37% 10.80x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.67x
Old Navy 0.02% 1.58x
The Childrens Place 0.01% 1.45x
Maurices 0.01% 1.07x
Mens Wearhouse 0.01% 0.99x
Carhartt 0.13% 0.97x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deodorant Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deodorant Shoppers audience is laverdadnoticias.com.

Website Composition Index
laverdadnoticias.com 1.19% 46.83x
cibercuba.com 1.14% 45.95x
noticialdia.com 1.19% 40.46x
midiario.com 1.04% 36.67x
miamidiario.com 3.67% 36.00x
vistazo.com 2.10% 35.83x
diariolasamericas.com 2.72% 35.81x
maduradas.com 2.13% 35.55x
elcomercio.com 3.34% 35.32x
nuevamujer.com 4.38% 33.91x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 6.48% 24.38x
Peru Media 6.55% 22.92x
Gossip & Entertainment 9.26% 20.38x
Spanish Health & Wellness 5.61% 19.79x
Spanish Lifestyle & Health 2.89% 18.87x
Spain News - Madrid & Seville 11.67% 16.54x
Latin American News 11.20% 15.84x
Mexico Cluster 13.57% 14.01x
Latin American Spanish Language News 9.81% 14.00x
Cuba & Mexico Media 0.63% 13.77x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female