Dstillery Audiences

DEODORANT SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Deodorant Shoppers Audience

Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Deodorant Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Deodorant Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deodorant Shoppers audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 14.67% 13.69x
Cold and Flu Prevention Researchers 7.17% 12.21x
Recipe Researchers 5.62% 12.08x
Bargain Shopping Researchers 2.96% 11.69x
Cook at Home Parents 7.25% 11.56x
Cooking Show Fans 4.39% 11.52x
Black Friday Comparison Shoppers 12.75% 11.48x
Mexico Trip Planners 12.73% 10.89x
Mexican Food Enthusiasts 6.34% 10.71x
Gourmet Food & Wine Researchers 4.09% 10.59x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Express.

Location Composition Index
Express 0.02% 1.23x
Zumiez 0.03% 1.20x
Journeys 0.02% 1.12x
Gymboree 0.02% 1.10x
Aeropostale 0.01% 1.10x
White House Black Market 0.01% 1.08x
Patagonia 0.01% 1.08x
Maurices 0.04% 1.07x
Gap 0.01% 1.07x
Buckle 0.01% 0.99x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deodorant Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deodorant Shoppers audience is mdzol.com.

Website Composition Index
mdzol.com 2.60% 27.50x
lavibra.com 1.05% 27.14x
independentespanol.com 1.18% 27.09x
lasestrellas.tv 1.17% 26.19x
eldiariony.com 5.31% 26.11x
elconfidencial.com 1.65% 25.50x
elespectador.com 2.51% 25.20x
quien.com 1.28% 25.09x
nuevamujer.com 1.19% 24.98x
okdiario.com 1.02% 24.92x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 0.54% 19.05x
Central & South American News 0.96% 17.66x
Peru Media 1.27% 17.06x
Spanish Health & Wellness 0.73% 16.66x
Gossip & Entertainment 3.68% 16.39x
Spain News - Madrid & Seville 4.36% 13.17x
Latin American News 6.53% 11.73x
Mexico Cluster 4.45% 11.15x
Sports - Climbing, Non-traditional 2.45% 9.79x
Latin American Spanish Language News 3.31% 8.21x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female