Dstillery Audiences

DEODORANT SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Deodorant Shoppers Audience

Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Deodorant Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Deodorant Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deodorant Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 32.33% 20.92x
Ice Cream Shoppers 24.77% 17.54x
Budget Grocery Shoppers 22.56% 17.25x
Heart Surgery Researchers 21.54% 16.90x
Israel Trip Planners 27.21% 16.78x
Retired Assisted Living Shoppers 21.36% 16.69x
Sun Protection Shoppers 23.56% 16.63x
Pain Medication Users 23.72% 16.20x
Bargain Shopping Researchers 20.26% 15.99x
Retired Health Insurance Researchers 20.70% 15.94x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.02% 1.21x
Tommy Bahama 0.02% 1.18x
Express 0.04% 1.14x
Hollister 0.04% 1.14x
Lane Bryant 0.04% 1.13x
Dressbarn 0.03% 1.12x
Forever 21 0.04% 1.12x
Old Navy 0.07% 1.12x
Journeys 0.06% 1.11x
Aeropostale 0.05% 1.11x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deodorant Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deodorant Shoppers audience is periodistadigital.com.

Website Composition Index
periodistadigital.com 2.34% 49.02x
cibercuba.com 2.69% 48.10x
miamidiario.com 1.33% 41.50x
maduradas.com 1.54% 40.94x
laverdadnoticias.com 1.13% 38.62x
dove.com 1.38% 36.73x
cienradios.com 2.29% 35.18x
cubanet.org 3.64% 35.08x
soy502.com 1.88% 35.02x
trendencias.com 1.39% 34.91x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 5.63% 19.69x
Spanish Lifestyle & Health 2.30% 18.90x
Peru Media 3.95% 18.29x
As Seen On TV Products 0.07% 17.70x
Gossip & Entertainment 9.97% 16.95x
Spain News - Madrid & Seville 8.78% 15.60x
Latin American News 8.02% 15.43x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.63% 15.35x
Spanish Health & Wellness 5.94% 14.93x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.20% 14.34x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female