Dstillery Audiences

DEODORANT SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Deodorant Shoppers Audience

Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Deodorant Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Deodorant Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deodorant Shoppers audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 15.53% 14.47x
Cold and Flu Prevention Researchers 18.73% 12.55x
Readers of Hispanic Content 12.92% 11.68x
Ice Cream Shoppers 14.19% 11.35x
Cook at Home Parents 10.96% 11.19x
Israel Trip Planners 18.65% 10.87x
Bargain Shopping Researchers 7.38% 10.75x
Recipe Researchers 8.32% 10.71x
Black Friday Comparison Shoppers 13.39% 10.58x
Budget Grocery Shoppers 9.94% 10.56x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.19x
Old Navy 0.05% 1.18x
Hollister 0.02% 1.17x
H&M 0.02% 1.17x
Aeropostale 0.03% 1.17x
Maurices 0.05% 1.16x
Gap 0.03% 1.12x
American Eagle Outfitters 0.03% 1.06x
Zumiez 0.02% 1.04x
The Childrens Place 0.04% 1.04x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deodorant Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deodorant Shoppers audience is diariolasamericas.com.

Website Composition Index
diariolasamericas.com 1.18% 38.81x
albat.com 1.91% 37.71x
levante-emv.com 1.11% 35.49x
unotv.com 1.76% 33.89x
vitonica.com 1.42% 32.33x
computerhoy.com 1.73% 31.63x
telva.com 1.69% 31.43x
tiempo.com 1.08% 31.23x
elconfidencial.com 3.25% 30.95x
mujerhoy.com 1.09% 30.60x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 1.67% 21.64x
Spanish Lifestyle & Health 1.20% 21.01x
Peru Media 2.44% 20.06x
Gossip & Entertainment 5.51% 18.43x
Spanish Health & Wellness 1.48% 17.63x
Spain News - Madrid & Seville 5.87% 16.19x
Mexico Cluster 8.58% 13.48x
Latin American News 9.90% 12.39x
Latin American Spanish Language News 5.53% 12.07x
Sports - Climbing, Non-traditional 3.09% 8.92x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female