Explore the Deodorant Shoppers Audience
Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Deodorant Shoppers audience.
INTERESTS
The Deodorant Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Deodorant Shoppers audience is Cold and Flu Prevention Researchers.
| Interest | Composition | Index |
| Cold and Flu Prevention Researchers | 18.47% | 12.35x |
| Readers of Spanish Content | 14.90% | 11.17x |
| Israel Trip Planners | 18.73% | 11.11x |
| Readers of Hispanic Content | 13.55% | 10.89x |
| Budget Grocery Shoppers | 12.44% | 10.51x |
| Retired Assisted Living Shoppers | 12.02% | 10.15x |
| Retired Budget Healthcare Shoppers | 12.76% | 10.06x |
| Retired Health Insurance Researchers | 11.64% | 9.96x |
| Pain Medication Users | 12.12% | 9.78x |
| Ice Cream Shoppers | 12.70% | 9.74x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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APPAREL RETAILERS
The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.06% | 1.09x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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WEBSITES
The Deodorant Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Deodorant Shoppers audience is miamidiario.com.
| Website | Composition | Index |
| miamidiario.com | 1.18% | 36.88x |
| diariolasamericas.com | 1.77% | 36.86x |
| diariogol.com | 1.56% | 36.18x |
| laverdadnoticias.com | 1.14% | 35.53x |
| albat.com | 1.34% | 34.68x |
| ntn24.com | 1.06% | 34.32x |
| vistazo.com | 1.11% | 33.38x |
| telesurtv.net | 1.28% | 32.69x |
| enpareja.com | 1.15% | 31.50x |
| nuevamujer.com | 1.32% | 31.26x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 2.47% | 21.28x |
| Spanish Lifestyle & Health | 1.49% | 21.08x |
| Peru Media | 3.45% | 20.30x |
| Spanish Health & Wellness | 1.89% | 19.60x |
| Gossip & Entertainment | 5.95% | 18.46x |
| Spain News - Madrid & Seville | 6.90% | 14.81x |
| Latin American News | 8.19% | 13.27x |
| Latin American Spanish Language News | 5.71% | 12.65x |
| Mexico Cluster | 9.28% | 12.42x |
| Cuba & Mexico Media | 0.17% | 11.98x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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DEMOGRAPHICS
The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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