Explore the Deodorant Shoppers Audience
Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Deodorant Shoppers audience.
INTERESTS
The Deodorant Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Deodorant Shoppers audience is Readers of Mexican Content.
| Interest | Composition | Index |
| Readers of Mexican Content | 18.29% | 13.74x |
| Readers of Spanish Content | 12.98% | 13.38x |
| Cook at Home Parents | 9.86% | 11.52x |
| Cold and Flu Prevention Researchers | 13.42% | 11.49x |
| Bargain Shopping Researchers | 5.62% | 11.37x |
| Recipe Researchers | 9.36% | 11.04x |
| Cooking Show Fans | 8.70% | 11.02x |
| Readers of Hispanic Content | 12.02% | 10.95x |
| Coupon Researchers | 7.62% | 10.73x |
| Pantry Recipes Researchers | 4.35% | 10.56x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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APPAREL RETAILERS
The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.03% | 1.21x |
| Gymboree | 0.02% | 1.21x |
| LOFT | 0.02% | 1.18x |
| Banana Republic | 0.02% | 1.12x |
| Buckle | 0.02% | 1.10x |
| Aeropostale | 0.02% | 1.10x |
| Talbots | 0.01% | 1.10x |
| Carhartt | 0.17% | 1.09x |
| Michael Kors | 0.01% | 1.09x |
| Urban Outfitters | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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WEBSITES
The Deodorant Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Deodorant Shoppers audience is albat.com.
| Website | Composition | Index |
| albat.com | 1.55% | 34.70x |
| diariolasamericas.com | 1.23% | 34.37x |
| ambito.com | 1.58% | 34.13x |
| televisa.com | 1.66% | 33.63x |
| elconfidencial.com | 2.20% | 33.40x |
| okdiario.com | 1.61% | 32.72x |
| pulzo.com | 2.08% | 32.46x |
| quien.com | 2.48% | 31.37x |
| vanidades.com | 1.32% | 31.37x |
| telva.com | 1.47% | 31.34x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Spanish Lifestyle & Health.
| Content Affinity | Composition | Index |
| Spanish Lifestyle & Health | 1.21% | 21.73x |
| Central & South American News | 1.44% | 20.65x |
| Peru Media | 1.89% | 20.04x |
| Gossip & Entertainment | 4.97% | 18.59x |
| Spanish Health & Wellness | 1.21% | 18.27x |
| Spain News - Madrid & Seville | 5.67% | 15.91x |
| Mexico Cluster | 6.71% | 14.22x |
| Latin American Spanish Language News | 4.89% | 13.35x |
| Latin American News | 9.41% | 12.20x |
| Cuba & Mexico Media | 0.03% | 10.79x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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DEMOGRAPHICS
The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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