Dstillery Audiences

DEODORANT SHOPPERS

Audience Size: 2 Million Devices

Explore the Deodorant Shoppers Audience

Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Deodorant Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Deodorant Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deodorant Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 18.47% 12.35x
Readers of Spanish Content 14.90% 11.17x
Israel Trip Planners 18.73% 11.11x
Readers of Hispanic Content 13.55% 10.89x
Budget Grocery Shoppers 12.44% 10.51x
Retired Assisted Living Shoppers 12.02% 10.15x
Retired Budget Healthcare Shoppers 12.76% 10.06x
Retired Health Insurance Researchers 11.64% 9.96x
Pain Medication Users 12.12% 9.78x
Ice Cream Shoppers 12.70% 9.74x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.09x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deodorant Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deodorant Shoppers audience is miamidiario.com.

Website Composition Index
miamidiario.com 1.18% 36.88x
diariolasamericas.com 1.77% 36.86x
diariogol.com 1.56% 36.18x
laverdadnoticias.com 1.14% 35.53x
albat.com 1.34% 34.68x
ntn24.com 1.06% 34.32x
vistazo.com 1.11% 33.38x
telesurtv.net 1.28% 32.69x
enpareja.com 1.15% 31.50x
nuevamujer.com 1.32% 31.26x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 2.47% 21.28x
Spanish Lifestyle & Health 1.49% 21.08x
Peru Media 3.45% 20.30x
Spanish Health & Wellness 1.89% 19.60x
Gossip & Entertainment 5.95% 18.46x
Spain News - Madrid & Seville 6.90% 14.81x
Latin American News 8.19% 13.27x
Latin American Spanish Language News 5.71% 12.65x
Mexico Cluster 9.28% 12.42x
Cuba & Mexico Media 0.17% 11.98x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female