Dstillery Audiences

DEODORANT SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Deodorant Shoppers Audience

Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Deodorant Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Deodorant Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deodorant Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 36.07% 43.71x
Ice Cream Shoppers 29.60% 36.68x
As Seen on TV Shoppers 30.87% 34.59x
Sun Protection Shoppers 28.81% 34.55x
Heart Surgery Researchers 24.18% 33.71x
Pain Medication Users 27.24% 31.71x
Budget Grocery Shoppers 21.37% 31.67x
Foot Pain Sufferers 23.47% 30.88x
Joint Pain Sufferers 30.19% 30.73x
Retired Assisted Living Shoppers 22.11% 30.67x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 1.33x
Jos A. Bank Clothiers 0.34% 1.32x
Mens Wearhouse 0.55% 1.29x
Belk 0.01% 1.21x
Banana Republic 0.06% 1.12x
Uniqlo 0.01% 1.12x
American Eagle Outfitters 0.06% 1.08x
Old Navy 0.06% 1.06x
Chicos 0.05% 1.04x
Buckle 0.13% 1.02x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deodorant Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deodorant Shoppers audience is degreedeodorant.com.

Website Composition Index
degreedeodorant.com 1.73% 58.81x
lozo.com 2.07% 52.99x
livinghealthier.info 1.18% 49.57x
asseenontvandbeyond.com 1.18% 48.04x
wendyshow.com 2.09% 46.11x
charlotterusse.com 2.32% 44.67x
gnc.com 1.58% 43.37x
familydoctor.org 3.62% 41.45x
shopperstop.us 1.06% 41.35x
secretmenus.com 1.22% 41.21x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.16% 25.30x
Spanish Lifestyle & Health 1.72% 21.67x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.31% 21.38x
Food Cluster 4.80% 17.36x
Peru Media 2.48% 17.35x
Celebrity Gossip 3.31% 16.14x
Dermatology 6.37% 15.62x
Central & South American News 2.92% 15.56x
Discount Shopping 4.60% 15.46x
Reproductive Health 4.72% 15.46x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female