Dstillery Audiences

DEODORANT SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Deodorant Shoppers Audience

Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Deodorant Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Deodorant Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Deodorant Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 20.63% 11.35x
Israel Trip Planners 20.96% 10.28x
Readers of Hispanic Content 16.14% 9.70x
Readers of Spanish Content 16.15% 9.23x
Budget Grocery Shoppers 14.83% 8.68x
Readers of Puerto Rican Content 19.54% 8.42x
Ice Cream Shoppers 14.62% 8.41x
Retired Assisted Living Shoppers 13.78% 8.30x
Retired Budget Healthcare Shoppers 14.25% 8.29x
Vacuum Shoppers 15.21% 8.22x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.31x
Journeys 0.01% 1.20x
Maurices 0.01% 1.03x
Victoria's Secret 0.01% 1.03x
Carhartt 0.13% 1.02x
The Childrens Place 0.01% 1.01x
Mens Wearhouse 0.01% 1.00x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Deodorant Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Deodorant Shoppers audience is noticialdia.com.

Website Composition Index
noticialdia.com 1.03% 35.20x
vistazo.com 1.68% 33.41x
miamidiario.com 3.13% 33.23x
diariolasamericas.com 3.14% 32.55x
elcomercio.com 2.27% 32.53x
crhoy.com 2.14% 32.23x
ntn24.com 1.30% 31.43x
albertonews.com 1.18% 31.40x
telemundo52.com 1.55% 30.76x
laverdadnoticias.com 1.51% 30.73x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 4.85% 19.69x
Peru Media 5.42% 17.90x
Spanish Health & Wellness 4.09% 16.76x
Gossip & Entertainment 7.34% 16.33x
Spanish Lifestyle & Health 2.64% 14.54x
Spain News - Madrid & Seville 9.22% 13.83x
Quinceanera Planning 0.02% 13.39x
Latin American News 9.26% 12.92x
Latin American Spanish Language News 8.22% 11.97x
Mexico Cluster 11.50% 11.20x
Composition Percentage: The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female