Explore the Deodorant Shoppers Audience
Below you'll find more information about the Deodorant Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Deodorant Shoppers audience.
INTERESTS
The Deodorant Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Deodorant Shoppers audience is Cold and Flu Prevention Researchers.
| Interest | Composition | Index |
| Cold and Flu Prevention Researchers | 40.44% | 22.35x |
| Ice Cream Shoppers | 34.54% | 20.05x |
| As Seen on TV Shoppers | 35.45% | 18.50x |
| Sun Protection Shoppers | 33.72% | 18.21x |
| Heart Surgery Researchers | 27.13% | 17.73x |
| Pain Medication Users | 30.08% | 16.88x |
| Louisiana Activities Researchers | 22.10% | 16.41x |
| Foot Pain Sufferers | 26.89% | 16.32x |
| Orlando Activities Researchers | 23.47% | 16.29x |
| Joint Pain Sufferers | 31.34% | 16.17x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Interest attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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APPAREL RETAILERS
The Deodorant Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Deodorant Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 1.72x |
| Uniqlo | 0.02% | 1.43x |
| Lane Bryant | 0.05% | 1.29x |
| Intermix | 0.01% | 1.27x |
| Ralph Lauren | 0.01% | 1.23x |
| Gymboree | 0.04% | 1.22x |
| Journeys | 0.03% | 1.22x |
| Talbots | 0.06% | 1.19x |
| Victoria's Secret | 0.10% | 1.19x |
| Jos A. Bank Clothiers | 0.10% | 1.19x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Location attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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WEBSITES
The Deodorant Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Deodorant Shoppers audience is houseofbeautyworld.com.
| Website | Composition | Index |
| houseofbeautyworld.com | 1.10% | 64.81x |
| degreedeodorant.com | 2.14% | 56.31x |
| dove.com | 2.46% | 53.96x |
| suave.com | 3.09% | 53.37x |
| lozo.com | 2.71% | 53.30x |
| theraflu.com | 1.86% | 48.68x |
| asseenontvandbeyond.com | 1.51% | 48.50x |
| cheezit.com | 1.14% | 46.78x |
| livinghealthier.info | 1.37% | 46.68x |
| holadoctor.com | 1.81% | 45.69x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Web attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Deodorant Shoppers audience is As Seen On TV Products.
| Content Affinity | Composition | Index |
| As Seen On TV Products | 0.20% | 20.66x |
| Spanish Lifestyle & Health | 1.66% | 18.97x |
| Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 1.54% | 17.77x |
| Food Cluster | 5.40% | 15.00x |
| Health Issues Cluster | 14.03% | 14.25x |
| Celebrity Gossip | 4.16% | 13.30x |
| Nutrition & Diabetic Living | 1.11% | 13.21x |
| Peru Media | 1.95% | 13.15x |
| Dermatology | 7.83% | 12.82x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.50% | 12.51x |
Composition Percentage:
The overlap percentage between the Deodorant Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Deodorant Shoppers audience to the internet population.
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DEMOGRAPHICS
The Deodorant Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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