Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 5.1 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 43.46% 29.93x
Home Goods Supercenter Shoppers 42.45% 27.89x
Home Rug Shoppers 42.59% 27.87x
Home Decor Shoppers 40.92% 27.45x
Hardware Shoppers 35.50% 24.49x
Budget Grocery Shoppers 38.05% 24.09x
Online Home Decor Shoppers 32.24% 22.50x
Bargain Shopping Researchers 29.46% 22.27x
Sporting Goods Shoppers 33.87% 22.18x
Spa and Pool Owners 32.49% 21.51x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.26x
LL Bean 0.01% 1.25x
Chicos 0.05% 1.21x
Talbots 0.05% 1.17x
Jos A. Bank Clothiers 0.16% 1.14x
Dressbarn 0.05% 1.12x
Express Outlets 0.00% 1.11x
Lane Bryant 0.05% 1.11x
Ralph Lauren 0.01% 1.10x
Old Navy 0.06% 1.08x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is cooks.com.

Website Composition Index
cooks.com 1.03% 47.53x
artvan.com 1.02% 47.16x
ebags.com 1.26% 45.64x
kmart.com 14.71% 45.51x
bizrate.com 1.38% 44.35x
olivegarden.com 1.99% 43.23x
newhomesource.com 1.25% 42.27x
detonate.com 1.46% 40.70x
belk.com 1.38% 40.64x
hhgregg.com 1.22% 39.89x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.50% 15.84x
Discount Shopping 6.58% 15.31x
Home Decoration - Crafts & Kids 2.60% 14.28x
As Seen On TV Products 0.12% 13.62x
Holiday Gifts 1.17% 13.61x
ISPs & Local Services 0.12% 13.36x
Shopping Catalogs 3.91% 13.30x
Flags & Trump 0.12% 13.26x
Rural Living 0.17% 13.25x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.95% 13.18x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female