Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 65.05% 88.35x
Home Goods Supercenter Shoppers 65.06% 88.34x
Discount Big Box Shoppers 53.06% 88.33x
Home Decor Shoppers 57.95% 85.86x
Budget Grocery Shoppers 47.83% 80.27x
Big Box Shoppers 45.19% 68.61x
Online Home Decor Shoppers 36.28% 68.53x
Apartment Furniture Shoppers 39.35% 67.20x
Bargain Shopping Researchers 35.05% 66.89x
Sporting Goods Shoppers 37.53% 65.77x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.63x
Dressbarn 0.01% 1.63x
Gap 0.01% 1.60x
Zumiez 0.01% 1.59x
Old Navy 0.02% 1.51x
Mens Wearhouse 0.01% 1.46x
Buckle 0.02% 1.44x
LOFT 0.01% 1.38x
Banana Republic 0.01% 1.34x
Chicos 0.01% 1.27x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is blair.com.

Website Composition Index
blair.com 2.99% 42.12x
rotita.com 1.32% 42.10x
jossandmain.com 1.18% 41.85x
ashleystewart.com 1.62% 41.56x
chadwicks.com 1.06% 40.85x
avenue.com 1.55% 40.68x
christmastreeshops.com 1.11% 40.61x
haband.com 1.42% 40.06x
overstock.com 6.47% 38.85x
steinmart.com 3.95% 38.65x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.28% 43.17x
Party Suppliers 1.61% 37.49x
Women Shoppers 3.69% 36.52x
Vitamin Shoppers 0.68% 36.13x
Promo Codes 2.16% 34.33x
Furniture Shopping 8.83% 30.84x
Toys Shopping 1.29% 30.17x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.24% 29.44x
Appliances & Reviews 16.68% 29.40x
Yard Structures 0.57% 29.11x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female