Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 523.4 Thousand Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 523.4 thousand unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 46.60% 170.32x
Kids Clothing Shoppers 49.81% 158.10x
Discount Big Box Shoppers 86.09% 134.73x
Big & Tall Men 77.10% 112.55x
Bed & Bath Shoppers 49.46% 93.56x
Furniture Shoppers 44.66% 89.82x
School Supply Shoppers 44.99% 85.82x
Office Supply Shoppers 45.85% 84.58x
Home Goods Supercenter Shoppers 37.57% 82.72x
Big Box Shoppers 46.26% 78.93x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 3.27x
Maurices 0.04% 1.70x
Journeys 0.01% 1.65x
Old Navy 0.01% 1.02x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is catofashions.com.

Website Composition Index
catofashions.com 3.27% 121.07x
shop411.com 4.18% 83.41x
symptomfind.com 2.27% 69.21x
consumersearch.com 3.03% 67.93x
dailysteals.com 1.32% 64.66x
kmart.com 11.34% 64.24x
twentydaily.com 1.13% 59.18x
orientaltrading.com 1.05% 57.22x
theanswerhub.com 1.06% 56.99x
bedbathandbeyond.com 33.30% 54.44x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Appliances & Reviews.

Content Affinity Composition Index
Appliances & Reviews 4.72% 32.61x
Shopping Catalogs 0.43% 24.13x
Unique & Personalized Fashion 0.25% 23.74x
Spanish Health & Wellness 0.94% 21.48x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.45% 18.76x
Charity Walks 1.06% 17.90x
Discount Travel 4.81% 17.84x
Big Box Retail 88.63% 17.07x
Painting & Renovation 0.17% 16.82x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 7.38% 14.04x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female