Explore the Department Store Shoppers Audience
Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Department Store Shoppers audience.
INTERESTS
The Department Store Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Department Store Shoppers audience is Home Goods Supercenter Shoppers.
| Interest | Composition | Index |
| Home Goods Supercenter Shoppers | 61.18% | 51.79x |
| Home Rug Shoppers | 61.17% | 51.79x |
| Home Decor Shoppers | 54.40% | 48.09x |
| Discount Big Box Shoppers | 48.02% | 47.02x |
| Budget Grocery Shoppers | 44.81% | 41.03x |
| Online Home Decor Shoppers | 30.23% | 36.45x |
| Apartment Furniture Shoppers | 33.21% | 36.21x |
| Bargain Shopping Researchers | 31.12% | 35.14x |
| Sporting Goods Shoppers | 34.29% | 34.22x |
| Big Box Shoppers | 40.13% | 34.00x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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APPAREL RETAILERS
The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.02% | 1.57x |
| Lane Bryant | 0.02% | 1.36x |
| Eddie Bauer | 0.01% | 1.31x |
| Dressbarn | 0.02% | 1.28x |
| Victoria's Secret | 0.04% | 1.27x |
| Zumiez | 0.02% | 1.23x |
| H&M | 0.01% | 1.17x |
| Gap | 0.02% | 1.15x |
| Maurices | 0.04% | 1.13x |
| Express | 0.02% | 1.13x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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WEBSITES
The Department Store Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Department Store Shoppers audience is kmart.com.
| Website | Composition | Index |
| kmart.com | 19.93% | 39.20x |
| dollartree.com | 1.30% | 34.20x |
| cvs.com | 6.92% | 30.98x |
| officedepot.com | 3.04% | 30.44x |
| intelius.com | 2.46% | 29.80x |
| weathertech.com | 1.15% | 29.62x |
| hotwire.com | 1.77% | 28.09x |
| bestblackfriday.com | 3.30% | 26.15x |
| careerbuilder.com | 1.33% | 26.14x |
| frequent-ads.com | 3.93% | 25.92x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 0.09% | 28.97x |
| Custom Gifts | 0.06% | 23.40x |
| Furniture Shopping | 1.24% | 22.84x |
| Women Shoppers | 0.61% | 22.66x |
| Fashion & Retail | 0.20% | 21.28x |
| Appliances & Reviews | 9.40% | 21.16x |
| Toys Shopping | 0.34% | 21.07x |
| Promo Codes | 0.65% | 18.97x |
| Shopping Catalogs | 0.38% | 18.42x |
| Chef & Restaurant Resources | 0.04% | 18.10x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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DEMOGRAPHICS
The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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