Explore the Department Store Shoppers Audience
Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Department Store Shoppers audience.
INTERESTS
The Department Store Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Department Store Shoppers audience is Discount Big Box Shoppers.
| Interest | Composition | Index |
| Discount Big Box Shoppers | 43.46% | 29.93x |
| Home Goods Supercenter Shoppers | 42.45% | 27.89x |
| Home Rug Shoppers | 42.59% | 27.87x |
| Home Decor Shoppers | 40.92% | 27.45x |
| Hardware Shoppers | 35.50% | 24.49x |
| Budget Grocery Shoppers | 38.05% | 24.09x |
| Online Home Decor Shoppers | 32.24% | 22.50x |
| Bargain Shopping Researchers | 29.46% | 22.27x |
| Sporting Goods Shoppers | 33.87% | 22.18x |
| Spa and Pool Owners | 32.49% | 21.51x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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APPAREL RETAILERS
The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.26x |
| LL Bean | 0.01% | 1.25x |
| Chicos | 0.05% | 1.21x |
| Talbots | 0.05% | 1.17x |
| Jos A. Bank Clothiers | 0.16% | 1.14x |
| Dressbarn | 0.05% | 1.12x |
| Express Outlets | 0.00% | 1.11x |
| Lane Bryant | 0.05% | 1.11x |
| Ralph Lauren | 0.01% | 1.10x |
| Old Navy | 0.06% | 1.08x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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WEBSITES
The Department Store Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Department Store Shoppers audience is cooks.com.
| Website | Composition | Index |
| cooks.com | 1.03% | 47.53x |
| artvan.com | 1.02% | 47.16x |
| ebags.com | 1.26% | 45.64x |
| kmart.com | 14.71% | 45.51x |
| bizrate.com | 1.38% | 44.35x |
| olivegarden.com | 1.99% | 43.23x |
| newhomesource.com | 1.25% | 42.27x |
| detonate.com | 1.46% | 40.70x |
| belk.com | 1.38% | 40.64x |
| hhgregg.com | 1.22% | 39.89x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 2.50% | 15.84x |
| Discount Shopping | 6.58% | 15.31x |
| Home Decoration - Crafts & Kids | 2.60% | 14.28x |
| As Seen On TV Products | 0.12% | 13.62x |
| Holiday Gifts | 1.17% | 13.61x |
| ISPs & Local Services | 0.12% | 13.36x |
| Shopping Catalogs | 3.91% | 13.30x |
| Flags & Trump | 0.12% | 13.26x |
| Rural Living | 0.17% | 13.25x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.95% | 13.18x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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DEMOGRAPHICS
The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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