Explore the Department Store Shoppers Audience
Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Department Store Shoppers audience.
INTERESTS
The Department Store Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Department Store Shoppers audience is Discount Big Box Shoppers.
| Interest | Composition | Index |
| Discount Big Box Shoppers | 42.17% | 30.36x |
| Home Decor Shoppers | 40.12% | 27.40x |
| Hardware Shoppers | 34.14% | 24.63x |
| Budget Grocery Shoppers | 38.01% | 24.34x |
| Online Home Decor Shoppers | 32.18% | 23.14x |
| Sporting Goods Shoppers | 31.86% | 21.98x |
| Bargain Shopping Researchers | 31.86% | 21.60x |
| Sale Seekers | 27.99% | 21.18x |
| Apartment Furniture Shoppers | 31.27% | 20.89x |
| Realtors & Real Estate Researchers | 28.82% | 20.82x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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APPAREL RETAILERS
The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.00% | 1.27x |
| LL Bean | 0.01% | 1.13x |
| Express Outlets | 0.00% | 1.13x |
| Belk | 0.02% | 1.11x |
| Lane Bryant | 0.04% | 1.04x |
| Carhartt | 0.18% | 1.04x |
| Chicos | 0.04% | 1.01x |
| Dressbarn | 0.04% | 1.01x |
| Aeropostale | 0.03% | 1.00x |
| Saint Laurent Paris | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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WEBSITES
The Department Store Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Department Store Shoppers audience is kmart.com.
| Website | Composition | Index |
| kmart.com | 16.58% | 44.69x |
| aeropostale.com | 1.05% | 43.68x |
| cooks.com | 1.26% | 42.91x |
| artvan.com | 1.27% | 42.14x |
| ebags.com | 1.58% | 41.09x |
| bizrate.com | 1.67% | 40.11x |
| olivegarden.com | 2.44% | 39.59x |
| newhomesource.com | 1.54% | 38.00x |
| whatscheaper.com | 1.13% | 36.22x |
| belk.com | 1.67% | 36.21x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 3.06% | 14.19x |
| Home Decoration - Crafts & Kids | 2.82% | 13.61x |
| Discount Shopping | 8.07% | 13.61x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.95% | 12.81x |
| Shopping Catalogs | 4.32% | 12.57x |
| Promo Codes | 10.54% | 12.27x |
| Rural Living | 0.20% | 12.15x |
| Holiday Gifts | 1.37% | 12.11x |
| ISPs & Local Services | 0.15% | 11.97x |
| As Seen On TV Products | 0.13% | 11.64x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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DEMOGRAPHICS
The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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