Explore the Department Store Shoppers Audience
Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Department Store Shoppers audience.
INTERESTS
The Department Store Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Department Store Shoppers audience is Discount Big Box Shoppers.
| Interest | Composition | Index |
| Discount Big Box Shoppers | 67.14% | 54.26x |
| Home Decor Shoppers | 63.60% | 50.31x |
| Home Rug Shoppers | 61.78% | 49.08x |
| Home Goods Supercenter Shoppers | 61.77% | 49.07x |
| Budget Grocery Shoppers | 54.54% | 47.85x |
| Big Box Shoppers | 55.07% | 41.89x |
| Hardware Shoppers | 47.30% | 41.59x |
| Bargain Shopping Researchers | 45.31% | 40.96x |
| Online Home Decor Shoppers | 50.90% | 39.68x |
| Sporting Goods Shoppers | 48.07% | 39.61x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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APPAREL RETAILERS
The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.01% | 1.35x |
| Carhartt | 0.06% | 1.31x |
| Lane Bryant | 0.04% | 1.28x |
| White House Black Market | 0.08% | 1.23x |
| Dressbarn | 0.04% | 1.21x |
| Kate Spade | 0.02% | 1.10x |
| Mens Wearhouse | 0.10% | 1.10x |
| H&M | 0.05% | 1.08x |
| Charlotte Russe | 0.03% | 1.08x |
| Journeys | 0.04% | 1.07x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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WEBSITES
The Department Store Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Department Store Shoppers audience is toysrus.com.
| Website | Composition | Index |
| toysrus.com | 5.98% | 57.04x |
| dressbarn.com | 1.12% | 55.48x |
| charlotterusse.com | 1.03% | 54.23x |
| olivegarden.com | 1.21% | 53.53x |
| snagajob.com | 1.45% | 50.70x |
| appliancepartspros.com | 1.09% | 50.59x |
| swimoutlet.com | 2.44% | 49.93x |
| collectionsetc.com | 2.55% | 49.90x |
| puritan.com | 1.02% | 48.90x |
| pricefalls.com | 1.21% | 48.55x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Discount Shopping.
| Content Affinity | Composition | Index |
| Discount Shopping | 4.11% | 26.58x |
| Home Improvement Contractor | 1.39% | 24.95x |
| ISPs & Local Services | 0.05% | 23.30x |
| Home Decoration - Crafts & Kids | 2.23% | 22.30x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.30% | 22.11x |
| Shopping Catalogs | 2.65% | 21.30x |
| Rural Living | 0.13% | 21.17x |
| Holiday Gifts | 0.83% | 20.65x |
| Consumer Rewards | 0.30% | 20.61x |
| As Seen On TV Products | 0.07% | 20.15x |
Composition Percentage:
The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
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DEMOGRAPHICS
The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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