Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 61.18% 51.79x
Home Rug Shoppers 61.17% 51.79x
Home Decor Shoppers 54.40% 48.09x
Discount Big Box Shoppers 48.02% 47.02x
Budget Grocery Shoppers 44.81% 41.03x
Online Home Decor Shoppers 30.23% 36.45x
Apartment Furniture Shoppers 33.21% 36.21x
Bargain Shopping Researchers 31.12% 35.14x
Sporting Goods Shoppers 34.29% 34.22x
Big Box Shoppers 40.13% 34.00x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Hollister.

Location Composition Index
Hollister 0.02% 1.57x
Lane Bryant 0.02% 1.36x
Eddie Bauer 0.01% 1.31x
Dressbarn 0.02% 1.28x
Victoria's Secret 0.04% 1.27x
Zumiez 0.02% 1.23x
H&M 0.01% 1.17x
Gap 0.02% 1.15x
Maurices 0.04% 1.13x
Express 0.02% 1.13x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is kmart.com.

Website Composition Index
kmart.com 19.93% 39.20x
dollartree.com 1.30% 34.20x
cvs.com 6.92% 30.98x
officedepot.com 3.04% 30.44x
intelius.com 2.46% 29.80x
weathertech.com 1.15% 29.62x
hotwire.com 1.77% 28.09x
bestblackfriday.com 3.30% 26.15x
careerbuilder.com 1.33% 26.14x
frequent-ads.com 3.93% 25.92x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.09% 28.97x
Custom Gifts 0.06% 23.40x
Furniture Shopping 1.24% 22.84x
Women Shoppers 0.61% 22.66x
Fashion & Retail 0.20% 21.28x
Appliances & Reviews 9.40% 21.16x
Toys Shopping 0.34% 21.07x
Promo Codes 0.65% 18.97x
Shopping Catalogs 0.38% 18.42x
Chef & Restaurant Resources 0.04% 18.10x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female