Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 5 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 42.82% 29.56x
Home Decor Shoppers 42.03% 26.41x
Hardware Shoppers 35.15% 24.09x
Budget Grocery Shoppers 38.93% 23.54x
Online Home Decor Shoppers 32.72% 22.72x
Bargain Shopping Researchers 31.33% 22.00x
Sporting Goods Shoppers 33.35% 21.14x
Sale Seekers 29.41% 20.58x
Apartment Furniture Shoppers 32.34% 20.33x
Realtors & Real Estate Researchers 28.10% 20.19x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.37x
Talbots 0.03% 1.08x
Chicos 0.03% 1.08x
Lane Bryant 0.03% 1.08x
Belk 0.01% 1.08x
Carhartt 0.15% 1.05x
Gymboree 0.02% 1.00x
Lorna Jane 0.00% 0.99x
Dressbarn 0.03% 0.97x
Eddie Bauer 0.01% 0.97x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is jessicalondon.com.

Website Composition Index
jessicalondon.com 0.10% 52.85x
roamans.com 0.24% 52.51x
fullbeauty.com 0.19% 52.33x
shoes.com 0.07% 51.07x
brylanehome.com 0.07% 50.70x
gethealthcarejobs.com 0.06% 50.69x
us-appliance.com 0.40% 50.34x
birchlane.com 0.08% 49.64x
hobbylobby.com 0.13% 48.53x
lightinthebox.com 0.07% 48.26x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.73% 13.55x
Home Improvement Contractor 3.35% 13.34x
Discount Shopping 8.67% 12.78x
Promo Codes 9.91% 12.68x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.85% 12.51x
Shopping Catalogs 4.11% 12.44x
Holiday Gifts 1.23% 12.10x
Rural Living 0.19% 12.07x
ISPs & Local Services 0.17% 11.40x
As Seen On TV Products 0.13% 11.17x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999