Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 3 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 62.20% 42.97x
Home Rug Shoppers 62.20% 42.97x
Discount Big Box Shoppers 49.14% 40.21x
Home Decor Shoppers 56.19% 39.24x
Budget Grocery Shoppers 45.61% 35.81x
Bargain Shopping Researchers 32.32% 32.00x
Online Home Decor Shoppers 33.35% 31.69x
Apartment Furniture Shoppers 35.51% 31.01x
Sporting Goods Shoppers 36.30% 29.82x
Big Box Shoppers 44.32% 29.55x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.34x
Banana Republic 0.01% 1.22x
Victoria's Secret 0.02% 1.20x
Aeropostale 0.01% 1.20x
Chicos 0.01% 1.15x
Carhartt 0.12% 1.06x
Mens Wearhouse 0.01% 1.04x
Journeys 0.01% 1.02x
Old Navy 0.02% 1.01x
The Childrens Place 0.01% 0.93x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is blair.com.

Website Composition Index
blair.com 1.38% 43.29x
nyandcompany.com 1.31% 42.33x
steinmart.com 1.68% 41.29x
familydollar.com 1.11% 36.46x
kmart.com 22.50% 35.93x
overstock.com 2.52% 35.08x
dollartree.com 2.89% 33.34x
shopping.net 1.61% 33.15x
officedepot.com 5.88% 29.67x
crackerbarrel.com 1.44% 29.41x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.21% 24.64x
Women Shoppers 1.41% 23.74x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.11% 21.50x
Party Suppliers 0.33% 21.27x
Promo Codes 0.96% 21.24x
Furniture Shopping 3.56% 21.18x
Home Decoration - Crafts & Kids 0.06% 20.04x
Discount Shopping 0.30% 19.93x
Holiday Gifts 0.04% 19.59x
Fashion & Retail 0.74% 19.46x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female