Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 67.14% 54.26x
Home Decor Shoppers 63.60% 50.31x
Home Rug Shoppers 61.78% 49.08x
Home Goods Supercenter Shoppers 61.77% 49.07x
Budget Grocery Shoppers 54.54% 47.85x
Big Box Shoppers 55.07% 41.89x
Hardware Shoppers 47.30% 41.59x
Bargain Shopping Researchers 45.31% 40.96x
Online Home Decor Shoppers 50.90% 39.68x
Sporting Goods Shoppers 48.07% 39.61x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Madewell.

Location Composition Index
Madewell 0.01% 1.35x
Carhartt 0.06% 1.31x
Lane Bryant 0.04% 1.28x
White House Black Market 0.08% 1.23x
Dressbarn 0.04% 1.21x
Kate Spade 0.02% 1.10x
Mens Wearhouse 0.10% 1.10x
H&M 0.05% 1.08x
Charlotte Russe 0.03% 1.08x
Journeys 0.04% 1.07x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is toysrus.com.

Website Composition Index
toysrus.com 5.98% 57.04x
dressbarn.com 1.12% 55.48x
charlotterusse.com 1.03% 54.23x
olivegarden.com 1.21% 53.53x
snagajob.com 1.45% 50.70x
appliancepartspros.com 1.09% 50.59x
swimoutlet.com 2.44% 49.93x
collectionsetc.com 2.55% 49.90x
puritan.com 1.02% 48.90x
pricefalls.com 1.21% 48.55x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 4.11% 26.58x
Home Improvement Contractor 1.39% 24.95x
ISPs & Local Services 0.05% 23.30x
Home Decoration - Crafts & Kids 2.23% 22.30x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.30% 22.11x
Shopping Catalogs 2.65% 21.30x
Rural Living 0.13% 21.17x
Holiday Gifts 0.83% 20.65x
Consumer Rewards 0.30% 20.61x
As Seen On TV Products 0.07% 20.15x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female