Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 63.35% 47.02x
Home Rug Shoppers 63.34% 47.02x
Discount Big Box Shoppers 51.16% 45.23x
Home Decor Shoppers 57.13% 44.13x
Budget Grocery Shoppers 47.92% 39.95x
Online Home Decor Shoppers 34.53% 35.37x
Apartment Furniture Shoppers 36.69% 35.28x
Bargain Shopping Researchers 35.48% 34.55x
Big Box Shoppers 44.37% 34.39x
Sporting Goods Shoppers 36.16% 33.74x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.11x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is ashleystewart.com.

Website Composition Index
ashleystewart.com 1.11% 44.17x
blair.com 2.15% 43.48x
avenue.com 1.08% 43.22x
haband.com 1.05% 41.92x
nyandcompany.com 2.03% 41.45x
steinmart.com 2.71% 40.87x
weeklyadsale.com 1.20% 39.38x
meredith.com 1.25% 38.03x
overstock.com 4.48% 38.00x
familydollar.com 1.84% 37.29x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.15% 29.30x
Custom Gifts 0.37% 26.18x
Women Shoppers 2.25% 25.42x
Promo Codes 1.41% 24.31x
Party Suppliers 0.66% 23.59x
Holiday Gifts 0.07% 23.34x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.14% 22.67x
Furniture Shopping 5.57% 21.95x
Fashion & Retail 1.40% 21.06x
Appliances & Reviews 13.45% 20.02x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female