Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 57.68% 79.13x
Home Rug Shoppers 67.20% 70.50x
Kids Clothing Shoppers 63.43% 64.61x
Discount Big Box Shoppers 46.38% 63.33x
Budget Grocery Shoppers 43.42% 53.87x
Home Decor Shoppers 44.51% 53.44x
Big Box Shoppers 43.34% 49.42x
Online Home Decor Shoppers 19.38% 46.82x
Bargain Shopping Researchers 22.79% 45.20x
Discount Womens Shoes Shoppers 36.94% 44.43x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.31x
Victoria's Secret 0.03% 1.24x
Chicos 0.02% 1.23x
American Eagle Outfitters 0.01% 1.21x
Jos A. Bank Clothiers 0.01% 1.19x
Old Navy 0.02% 1.13x
Lane Bryant 0.01% 1.09x
LOFT 0.01% 1.08x
Mens Wearhouse 0.02% 1.08x
Aeropostale 0.01% 1.05x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is catofashions.com.

Website Composition Index
catofashions.com 6.21% 42.10x
kmart.com 13.54% 35.07x
findsimilar.com 1.69% 33.61x
frequent-ads.com 1.44% 32.09x
homeandgardenideas.com 1.03% 31.76x
partycity.com 3.75% 31.41x
hayneedle.com 2.03% 30.47x
theanswerhub.com 1.72% 30.32x
coupons.com 2.61% 27.28x
tanga.com 3.10% 27.16x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.24% 38.15x
Discount Shopping 0.14% 23.86x
Appliances & Reviews 5.90% 23.70x
Promo Codes 0.67% 23.56x
Shopping Catalogs 0.20% 19.30x
Consumer Rewards 0.06% 18.50x
Bridal Fashion 0.23% 18.34x
Nutrition & Diabetic Living 0.10% 17.80x
Unique & Personalized Fashion 0.39% 17.47x
Arts & Crafts 0.07% 16.47x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female