Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 5.2 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 67.72% 33.50x
Home Rug Shoppers 65.25% 31.52x
Home Goods Supercenter Shoppers 65.26% 31.52x
Budget Grocery Shoppers 54.94% 31.27x
Home Decor Shoppers 66.75% 31.18x
Big Box Shoppers 54.20% 27.65x
Bargain Shopping Researchers 45.90% 27.12x
Online Home Decor Shoppers 51.17% 26.42x
Apartment Furniture Shoppers 52.82% 26.25x
Hardware Shoppers 50.08% 25.01x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.17x
Aeropostale 0.04% 1.07x
Mens Wearhouse 0.05% 1.04x
Dressbarn 0.02% 1.04x
Old Navy 0.06% 1.03x
Chicos 0.03% 1.02x
Lane Bryant 0.03% 1.00x
Hollister 0.03% 0.99x
Eddie Bauer 0.01% 0.97x
American Eagle Outfitters 0.04% 0.96x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 1.66% 37.11x
weekly-ads.us 1.59% 34.95x
toysrus.com 2.40% 33.57x
compare99.com 1.68% 32.95x
searspartsdirect.com 6.00% 31.50x
bonton.com 1.03% 30.81x
bitlanders.com 1.04% 30.81x
searsoutlet.com 2.15% 30.12x
2017savings.com 2.34% 29.75x
ucomparehealthcare.com 1.19% 29.21x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 2.23% 20.19x
Home Improvement Contractor 0.64% 18.78x
ISPs & Local Services 0.02% 18.70x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.18% 17.47x
Home Decoration - Crafts & Kids 1.54% 17.05x
Consumer Rewards 0.18% 16.95x
Rural Living 0.08% 16.24x
As Seen On TV Products 0.04% 15.20x
Shopping Catalogs 1.76% 15.14x
Holiday Gifts 0.62% 14.74x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female