Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 68.33% 51.91x
Home Rug Shoppers 60.32% 47.14x
Home Goods Supercenter Shoppers 60.33% 47.13x
Home Decor Shoppers 65.80% 46.80x
Budget Grocery Shoppers 54.33% 45.22x
Big Box Shoppers 53.70% 39.60x
Hardware Shoppers 49.85% 39.14x
Bargain Shopping Researchers 45.91% 38.02x
Sporting Goods Shoppers 49.72% 37.21x
Online Home Decor Shoppers 50.74% 36.88x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.37x
Buckle 0.29% 1.33x
White House Black Market 0.36% 1.31x
Mens Wearhouse 0.50% 1.30x
Johnston and Murphy 0.45% 1.15x
Belk 0.01% 1.10x
Dressbarn 0.05% 1.04x
Lane Bryant 0.04% 1.01x
Talbots 0.04% 1.01x
Bonobos 0.07% 1.01x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is bizrate.com.

Website Composition Index
bizrate.com 1.11% 49.06x
collectionsetc.com 3.32% 47.96x
olivegarden.com 1.43% 45.02x
dressbarn.com 1.25% 44.11x
weekly-ads.us 2.99% 44.02x
toysrus.com 6.53% 43.61x
detonate.com 1.10% 42.31x
appliancepartspros.com 1.28% 42.28x
compare99.com 3.16% 41.65x
pricefalls.com 1.43% 40.90x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 5.10% 23.14x
Home Improvement Contractor 1.78% 22.41x
ISPs & Local Services 0.07% 20.94x
Home Decoration - Crafts & Kids 2.55% 20.26x
Shopping Catalogs 3.24% 19.17x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.38% 18.92x
Holiday Gifts 0.96% 18.77x
As Seen On TV Products 0.10% 18.42x
Rural Living 0.14% 17.85x
Consumer Rewards 0.37% 17.43x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female