Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 64.23% 79.98x
Home Rug Shoppers 54.61% 70.89x
Home Goods Supercenter Shoppers 54.61% 70.84x
Home Decor Shoppers 60.12% 69.76x
Budget Grocery Shoppers 47.14% 67.77x
Hardware Shoppers 47.74% 59.77x
Bargain Shopping Researchers 38.97% 55.67x
Sporting Goods Shoppers 45.60% 55.12x
Online Home Decor Shoppers 43.99% 54.52x
Spa and Pool Owners 43.37% 52.62x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.85x
Jos A. Bank Clothiers 0.26% 1.25x
Mens Wearhouse 0.41% 1.23x
Dressbarn 0.03% 1.21x
Gymboree 0.02% 1.21x
Chicos 0.04% 1.20x
Talbots 0.03% 1.18x
Express 0.02% 1.09x
The North Face 0.01% 1.07x
Ann Taylor 0.01% 1.07x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.09% 62.66x
cooks.com 1.40% 60.19x
artvan.com 1.34% 59.52x
bizrate.com 1.87% 58.58x
ebags.com 1.56% 55.54x
olivegarden.com 2.62% 53.43x
newhomesource.com 1.59% 52.22x
collectionsetc.com 5.42% 50.38x
wdrake.com 1.17% 50.01x
belk.com 1.76% 49.55x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.04% 27.27x
Discount Shopping 8.11% 26.64x
Home Decoration - Crafts & Kids 3.49% 24.52x
Holiday Gifts 1.49% 22.77x
Rural Living 0.21% 22.47x
ISPs & Local Services 0.12% 22.26x
Shopping Catalogs 4.93% 22.04x
Flags & Trump 0.15% 21.40x
As Seen On TV Products 0.14% 21.19x
Promo Codes 11.99% 20.74x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female