Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 2 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 68.84% 82.03x
Home Decor Shoppers 64.72% 70.48x
Home Rug Shoppers 58.98% 70.23x
Home Goods Supercenter Shoppers 59.01% 70.21x
Budget Grocery Shoppers 51.02% 68.55x
Hardware Shoppers 50.66% 59.21x
Bargain Shopping Researchers 41.26% 55.40x
Online Home Decor Shoppers 46.79% 53.45x
Sporting Goods Shoppers 48.99% 53.43x
Spa and Pool Owners 46.23% 52.45x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.36x
Mens Wearhouse 0.55% 1.33x
Jos A. Bank Clothiers 0.33% 1.31x
Belk 0.01% 1.30x
Buckle 0.19% 1.23x
Talbots 0.04% 1.13x
Lane Bryant 0.04% 1.12x
Supreme 0.01% 1.09x
Johnston and Murphy 0.13% 1.09x
Old Navy 0.09% 1.07x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.01% 74.73x
cooks.com 1.39% 69.88x
bizrate.com 1.85% 69.67x
artvan.com 1.30% 69.44x
ebags.com 1.47% 64.17x
olivegarden.com 2.53% 62.80x
collectionsetc.com 5.46% 62.27x
newhomesource.com 1.52% 60.85x
wdrake.com 1.16% 59.16x
belk.com 1.70% 58.15x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 8.46% 28.98x
Home Improvement Contractor 3.06% 28.79x
Home Decoration - Crafts & Kids 3.85% 26.22x
Shopping Catalogs 5.12% 24.27x
Holiday Gifts 1.59% 24.07x
ISPs & Local Services 0.12% 23.54x
As Seen On TV Products 0.16% 22.91x
Flags & Trump 0.17% 22.81x
Rural Living 0.21% 22.70x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.58% 21.56x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female