Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 1 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 53.67% 100.25x
Kids Clothing Shoppers 59.83% 92.50x
Big & Tall Men 58.79% 91.09x
Home Rug Shoppers 70.59% 86.32x
Discount Big Box Shoppers 43.78% 81.65x
Budget Grocery Shoppers 40.56% 65.63x
Home Decor Shoppers 43.94% 63.05x
Office Supply Shoppers 31.37% 62.70x
Big Box Shoppers 39.58% 62.14x
Online Home Decor Shoppers 12.30% 61.02x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.32x
Mens Wearhouse 0.02% 1.29x
Journeys 0.03% 1.29x
Maurices 0.04% 1.28x
Buckle 0.02% 1.25x
Lane Bryant 0.01% 1.23x
Gymboree 0.02% 1.06x
Old Navy 0.02% 1.00x
Urban Outfitters 0.02% 0.99x
American Eagle Outfitters 0.02% 0.95x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is catofashions.com.

Website Composition Index
catofashions.com 4.57% 67.48x
shop411.com 4.74% 44.62x
kmart.com 11.24% 44.45x
theanswerhub.com 1.44% 44.34x
partycity.com 1.49% 44.29x
coupons.com 1.60% 41.13x
consumersearch.com 3.80% 39.49x
bloglines.com 1.16% 38.98x
nichetraveler.com 1.17% 38.20x
symptomfind.com 2.55% 37.70x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 0.36% 27.39x
Appliances & Reviews 4.90% 24.00x
Shopping Catalogs 0.16% 21.31x
Unique & Personalized Fashion 0.36% 21.14x
Bridal Fashion 0.14% 19.70x
Big Box Retail 86.32% 16.03x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.02% 14.11x
Charity Walks 1.40% 13.93x
Mail Order Food 0.18% 13.03x
Coupons 5.69% 12.85x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female