Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 5 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 42.17% 30.36x
Home Decor Shoppers 40.12% 27.40x
Hardware Shoppers 34.14% 24.63x
Budget Grocery Shoppers 38.01% 24.34x
Online Home Decor Shoppers 32.18% 23.14x
Sporting Goods Shoppers 31.86% 21.98x
Bargain Shopping Researchers 31.86% 21.60x
Sale Seekers 27.99% 21.18x
Apartment Furniture Shoppers 31.27% 20.89x
Realtors & Real Estate Researchers 28.82% 20.82x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Supreme.

Location Composition Index
Supreme 0.00% 1.27x
LL Bean 0.01% 1.13x
Express Outlets 0.00% 1.13x
Belk 0.02% 1.11x
Lane Bryant 0.04% 1.04x
Carhartt 0.18% 1.04x
Chicos 0.04% 1.01x
Dressbarn 0.04% 1.01x
Aeropostale 0.03% 1.00x
Saint Laurent Paris 0.01% 1.00x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is kmart.com.

Website Composition Index
kmart.com 16.58% 44.69x
aeropostale.com 1.05% 43.68x
cooks.com 1.26% 42.91x
artvan.com 1.27% 42.14x
ebags.com 1.58% 41.09x
bizrate.com 1.67% 40.11x
olivegarden.com 2.44% 39.59x
newhomesource.com 1.54% 38.00x
whatscheaper.com 1.13% 36.22x
belk.com 1.67% 36.21x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.06% 14.19x
Home Decoration - Crafts & Kids 2.82% 13.61x
Discount Shopping 8.07% 13.61x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.95% 12.81x
Shopping Catalogs 4.32% 12.57x
Promo Codes 10.54% 12.27x
Rural Living 0.20% 12.15x
Holiday Gifts 1.37% 12.11x
ISPs & Local Services 0.15% 11.97x
As Seen On TV Products 0.13% 11.64x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female