Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 62.20% 34.75x
Home Rug Shoppers 62.20% 34.74x
Discount Big Box Shoppers 56.82% 33.42x
Home Decor Shoppers 59.12% 32.50x
Budget Grocery Shoppers 51.83% 29.88x
Big Box Shoppers 48.22% 26.11x
Apartment Furniture Shoppers 40.87% 25.11x
Online Home Decor Shoppers 38.88% 24.40x
Sporting Goods Shoppers 38.82% 24.23x
Bargain Shopping Researchers 39.62% 24.09x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.46x
Victoria's Secret 0.02% 1.40x
Express 0.01% 1.29x
Maurices 0.02% 1.28x
Dressbarn 0.01% 1.23x
Old Navy 0.02% 1.20x
The Childrens Place 0.02% 1.17x
Journeys 0.02% 1.15x
Carhartt 0.16% 1.03x
Chicos 0.01% 0.95x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is searspartsdirect.com.

Website Composition Index
searspartsdirect.com 1.80% 34.02x
kmart.com 27.69% 29.16x
burlington.com 1.90% 28.75x
modlily.com 1.00% 28.43x
rotita.com 2.16% 27.77x
evine.com 1.65% 27.35x
blair.com 4.69% 27.30x
hsn.com 1.74% 27.25x
jossandmain.com 2.26% 27.22x
goodrx.com 1.13% 27.09x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 21.47x
Home Decoration - Crafts & Kids 0.75% 20.42x
Discount Shopping 0.37% 17.25x
Women Shoppers 6.70% 16.95x
Custom Gifts 1.47% 16.72x
Party Suppliers 3.22% 16.39x
Cheerleading 0.38% 16.24x
Vitamin Shoppers 1.35% 15.45x
Promo Codes 3.83% 15.42x
Furniture Shopping 15.29% 14.39x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female