Dstillery Audiences

DEPARTMENT STORE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Department Store Shoppers Audience

Below you'll find more information about the Department Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Department Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Department Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Department Store Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 62.55% 43.08x
Home Rug Shoppers 64.08% 41.04x
Home Goods Supercenter Shoppers 64.08% 41.04x
Home Decor Shoppers 60.91% 40.95x
Budget Grocery Shoppers 54.29% 38.46x
Big Box Shoppers 52.25% 33.67x
Online Home Decor Shoppers 43.38% 32.60x
Apartment Furniture Shoppers 44.79% 32.52x
Bargain Shopping Researchers 41.54% 32.44x
Hardware Shoppers 40.97% 31.07x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Interest attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Department Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Department Store Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.19x
Old Navy 0.01% 1.11x
Mens Wearhouse 0.01% 0.90x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Location attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Department Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Department Store Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 1.45% 44.68x
weekly-ads.us 1.41% 41.34x
searspartsdirect.com 5.34% 37.81x
2017savings.com 1.45% 32.95x
searsoutlet.com 1.13% 31.81x
quizzstar.com 1.25% 31.63x
kirklands.com 3.07% 31.56x
kmart.com 29.73% 30.22x
healthypanda.net 1.46% 29.93x
veruta.com 3.79% 29.68x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Web attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Department Store Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.99% 25.97x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 25.16x
Home Decoration - Crafts & Kids 1.44% 22.77x
Holiday Gifts 0.57% 19.68x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 19.57x
Shopping Catalogs 1.53% 18.84x
Promo Codes 6.85% 18.56x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.12% 18.47x
Vitamin Shoppers 2.88% 17.87x
Custom Gifts 2.42% 17.81x
Composition Percentage: The overlap percentage between the Department Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Department Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Department Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female