Dstillery Audiences

DETROIT LIONS FANS

Audience Size: 3 Million Devices

Explore the Detroit Lions Fans Audience

Below you'll find more information about the Detroit Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Detroit Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Lions Fans audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 43.18% 26.92x
Arizona Cardinals Fans 34.12% 24.75x
Tampa Bay Buccaneers Fans 35.41% 24.58x
Detroit Tigers Fans 38.19% 24.34x
San Francisco 49ers Fans 28.97% 23.70x
Tennessee Titans Fans 34.46% 23.62x
NFL Fans 30.11% 23.47x
Washington Football Team Fans 29.18% 22.20x
Kansas City Chiefs Fans 28.85% 21.99x
Fantasy Football Enthusiasts 30.02% 21.77x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Interest attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Lions Fans audience is H&M.

Location Composition Index
H&M 0.02% 1.38x
Carhartt 0.30% 1.30x
Coach 0.01% 1.28x
Express 0.03% 1.25x
Talbots 0.02% 1.24x
Michael Kors 0.01% 1.24x
Chicos 0.03% 1.22x
Mens Wearhouse 0.04% 1.20x
Eddie Bauer 0.01% 1.20x
J. Crew 0.01% 1.13x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Location attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Lions Fans audience is detroitjockcity.com.

Website Composition Index
detroitjockcity.com 2.25% 51.47x
sidelionreport.com 2.94% 50.06x
motorcitybengals.com 2.64% 42.54x
drafttek.com 1.16% 40.60x
blessyouboys.com 2.96% 40.32x
withthefirstpick.com 3.95% 38.92x
prideofdetroit.com 13.40% 37.80x
spartanavenue.com 1.55% 37.79x
pistonpowered.com 3.70% 37.21x
nflmocks.com 4.10% 35.78x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Web attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Lions Fans audience is College Sports.

Content Affinity Composition Index
College Sports 0.28% 12.17x
Fantasy Sports 18.71% 10.49x
Detroit News 15.07% 10.32x
Illinois College Sports 0.25% 10.06x
Institutional Investing 0.03% 9.75x
Virginia Athletics 0.10% 9.60x
Upstate New York State Athletics 0.02% 9.53x
Florida College Athletics 0.47% 8.07x
Southeast College Athletics 0.58% 7.87x
Michigan Cluster 25.52% 7.60x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male