Dstillery Audiences

DETROIT LIONS FANS

Audience Size: 3.7 Million Devices

Explore the Detroit Lions Fans Audience

Below you'll find more information about the Detroit Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Detroit Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Lions Fans audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 41.43% 30.50x
Arizona Cardinals Fans 35.17% 27.41x
Tampa Bay Buccaneers Fans 33.80% 26.89x
Tennessee Titans Fans 33.88% 26.71x
Detroit Tigers Fans 37.56% 26.45x
Michigan Wolverines Fans 33.70% 25.55x
NFL Fans 31.26% 25.51x
San Francisco 49ers Fans 30.91% 25.07x
New York Jets Fans 30.36% 24.44x
Cincinnati Bengals Fans 29.73% 24.41x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Interest attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Lions Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.35x
Bonobos 0.09% 1.30x
White House Black Market 0.37% 1.29x
Johnston and Murphy 0.53% 1.29x
REI 0.02% 1.27x
Mens Wearhouse 0.49% 1.24x
Brooks Brothers 0.03% 1.20x
Talbots 0.04% 1.18x
Chicos 0.06% 1.14x
Buckle 0.26% 1.13x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Location attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Lions Fans audience is detroitjockcity.com.

Website Composition Index
detroitjockcity.com 1.14% 62.17x
sidelionreport.com 3.18% 53.55x
wingingitinmotown.com 1.25% 49.84x
prideofdetroit.com 4.21% 49.11x
drafttek.com 1.78% 45.69x
spartanavenue.com 1.26% 44.97x
blessyouboys.com 3.31% 44.46x
pistonpowered.com 1.64% 44.35x
withthefirstpick.com 3.22% 44.33x
thedraftnetwork.com 2.62% 42.65x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Web attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Lions Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 22.31% 11.29x
College Sports 1.23% 9.60x
Detroit News 14.18% 9.31x
Illinois College Sports 0.29% 8.76x
Michigan Cluster 22.58% 8.16x
Latest Sports News 47.47% 7.80x
Golf Travel & Gear 7.37% 7.37x
General Interest 0.12% 7.23x
Tennis, Golf & Boxing 5.85% 7.18x
Southeast College Athletics 0.95% 6.82x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male