Dstillery Audiences

DETROIT LIONS FANS

Audience Size: 2.4 Million Devices

Explore the Detroit Lions Fans Audience

Below you'll find more information about the Detroit Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Detroit Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Lions Fans audience is Arizona Cardinals Fans.

Interest Composition Index
Arizona Cardinals Fans 35.47% 27.64x
Buffalo Bills Fans 41.16% 26.86x
Tennessee Titans Fans 33.60% 25.88x
San Francisco 49ers Fans 32.84% 25.59x
NFL Fans 32.52% 25.43x
Cincinnati Bengals Fans 31.58% 25.03x
Tampa Bay Buccaneers Fans 35.78% 25.01x
Detroit Tigers Fans 36.55% 24.35x
Michigan Wolverines Fans 32.92% 23.90x
Jacksonville Jaguars Fans 29.79% 23.39x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Interest attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Lions Fans audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.63x
Club Monaco 0.01% 1.34x
Tommy Bahama 0.03% 1.33x
Jos A. Bank Clothiers 0.19% 1.31x
Columbia 0.01% 1.25x
American Apparel 0.04% 1.22x
Kate Spade 0.02% 1.19x
Free People 0.02% 1.19x
Saint Laurent Paris 0.01% 1.18x
Hugo Boss 0.03% 1.18x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Location attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Lions Fans audience is sidelionreport.com.

Website Composition Index
sidelionreport.com 2.94% 97.22x
pistonpowered.com 1.28% 96.39x
prideofdetroit.com 4.73% 95.09x
wingingitinmotown.com 1.66% 91.19x
spartanavenue.com 1.52% 81.10x
blessyouboys.com 3.65% 81.09x
gbmwolverine.com 2.71% 75.67x
maizenbrew.com 5.43% 74.84x
drafttek.com 2.57% 74.68x
revengeofthebirds.com 3.93% 73.59x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Web attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Lions Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 20.39% 14.58x
College Sports 2.01% 10.98x
Detroit News 14.82% 10.52x
Latest Sports News 52.25% 9.94x
Michigan Cluster 23.27% 9.69x
Illinois College Sports 0.56% 9.69x
General Interest 0.24% 9.12x
News Cluster 31.21% 9.05x
Sports Fanatics 54.56% 8.09x
Golf Travel & Gear 8.03% 7.72x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Lions Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male