Dstillery Audiences

DETROIT LIONS FANS

Audience Size: 3.1 Million Devices

Explore the Detroit Lions Fans Audience

Below you'll find more information about the Detroit Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Detroit Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Lions Fans audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 44.10% 26.26x
Detroit Tigers Fans 40.66% 24.87x
Tampa Bay Buccaneers Fans 36.58% 24.67x
Arizona Cardinals Fans 34.48% 24.05x
Tennessee Titans Fans 34.59% 23.50x
NFL Fans 29.54% 23.32x
San Francisco 49ers Fans 30.70% 22.76x
New York Jets Fans 33.22% 22.63x
Detroit Red Wings Fans 29.74% 22.18x
Kansas City Chiefs Fans 28.53% 22.06x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Interest attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Lions Fans audience is Carhartt.

Location Composition Index
Carhartt 0.10% 1.48x
Journeys 0.01% 1.42x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Location attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Lions Fans audience is detroitjockcity.com.

Website Composition Index
detroitjockcity.com 1.76% 50.11x
sidelionreport.com 3.67% 48.66x
motorcitybengals.com 1.21% 41.69x
spartanavenue.com 1.17% 38.88x
blessyouboys.com 1.94% 38.75x
theonlycolors.com 1.10% 37.89x
prideofdetroit.com 10.78% 37.87x
drafttek.com 1.44% 36.99x
pistonpowered.com 1.90% 35.53x
withthefirstpick.com 4.89% 35.26x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Web attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Lions Fans audience is College Sports.

Content Affinity Composition Index
College Sports 0.40% 14.92x
Fantasy Sports 19.39% 11.57x
Detroit News 17.90% 10.48x
Florida College Athletics 0.63% 9.38x
Southeast College Athletics 0.33% 9.06x
Illinois College Sports 0.11% 9.05x
Sports - Golf, Hunting, Fishing 0.05% 8.63x
Michigan Cluster 27.95% 7.99x
Upstate New York State Athletics 0.02% 7.97x
Motorsports 0.43% 7.95x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male