Dstillery Audiences

DETROIT LIONS FANS

Audience Size: 2.6 Million Devices

Explore the Detroit Lions Fans Audience

Below you'll find more information about the Detroit Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Detroit Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Lions Fans audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 41.85% 31.66x
Arizona Cardinals Fans 35.11% 28.88x
Tampa Bay Buccaneers Fans 34.73% 27.81x
Tennessee Titans Fans 35.04% 27.74x
Michigan Wolverines Fans 32.78% 26.76x
NFL Fans 31.55% 26.68x
Detroit Tigers Fans 36.72% 26.45x
San Francisco 49ers Fans 31.54% 26.24x
Cincinnati Bengals Fans 29.99% 25.89x
New York Jets Fans 31.14% 25.70x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Interest attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Lions Fans audience is Carhartt.

Location Composition Index
Carhartt 0.09% 1.70x
The North Face 0.02% 1.37x
Eddie Bauer 0.02% 1.27x
Chicos 0.05% 1.25x
Talbots 0.03% 1.24x
Express 0.03% 1.18x
Tommy Bahama 0.03% 1.17x
Club Monaco 0.01% 1.17x
J. Crew 0.02% 1.16x
Lululemon 0.04% 1.15x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Location attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Lions Fans audience is detroitjockcity.com.

Website Composition Index
detroitjockcity.com 1.32% 63.69x
sidelionreport.com 3.45% 53.83x
prideofdetroit.com 5.05% 48.82x
wingingitinmotown.com 1.38% 48.70x
blessyouboys.com 3.07% 45.97x
drafttek.com 1.74% 45.51x
withthefirstpick.com 3.12% 44.87x
spartanavenue.com 1.34% 44.49x
pistonpowered.com 1.77% 43.83x
maizenbrew.com 3.80% 42.61x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Web attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Lions Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 23.81% 12.13x
College Sports 1.22% 10.09x
Detroit News 13.95% 9.94x
Illinois College Sports 0.24% 9.42x
Michigan Cluster 23.09% 8.47x
General Interest 0.12% 8.26x
Latest Sports News 49.69% 8.13x
Golf Travel & Gear 6.29% 7.79x
Tennis, Golf & Boxing 4.76% 7.51x
Sports Apparel 0.22% 7.42x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male