Dstillery Audiences

DETROIT LIONS FANS

Audience Size: 2.1 Million Devices

Explore the Detroit Lions Fans Audience

Below you'll find more information about the Detroit Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Detroit Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Lions Fans audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 38.85% 47.55x
Arizona Cardinals Fans 33.48% 46.10x
Tampa Bay Buccaneers Fans 32.45% 43.69x
Detroit Tigers Fans 36.47% 43.62x
Tennessee Titans Fans 33.08% 43.08x
San Francisco 49ers Fans 30.12% 42.35x
Michigan Wolverines Fans 32.99% 42.34x
NFL Fans 32.16% 41.81x
Cincinnati Bengals Fans 28.79% 39.81x
New York Jets Fans 28.66% 39.63x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Interest attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Lions Fans audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.20% 1.55x
Topshop 0.02% 1.37x
Jos A. Bank Clothiers 0.37% 1.35x
White House Black Market 0.27% 1.33x
Mens Wearhouse 0.57% 1.28x
Carhartt 0.01% 1.27x
American Apparel 0.05% 1.27x
Buckle 0.21% 1.25x
Hugo Boss 0.04% 1.25x
Supreme 0.01% 1.21x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Location attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Lions Fans audience is detroitjockcity.com.

Website Composition Index
detroitjockcity.com 1.75% 103.29x
sidelionreport.com 5.32% 80.70x
prideofdetroit.com 6.08% 79.53x
wingingitinmotown.com 2.41% 76.19x
pistonpowered.com 2.59% 74.03x
spartanavenue.com 2.34% 66.68x
fanspeak.com 1.46% 66.33x
drafttek.com 3.13% 65.89x
blessyouboys.com 5.16% 65.10x
revengeofthebirds.com 4.47% 60.42x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Web attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Lions Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 19.69% 16.18x
College Sports 1.86% 13.36x
Detroit News 17.25% 11.68x
Illinois College Sports 0.45% 11.54x
Michigan Cluster 26.52% 10.60x
Latest Sports News 54.43% 10.36x
General Interest 0.20% 10.10x
News Cluster 36.06% 9.03x
Tennis, Golf & Boxing 7.50% 8.72x
Golf Travel & Gear 9.01% 8.68x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Lions Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male