Dstillery Audiences

DETROIT LIONS FANS

Audience Size: 2.6 Million Devices

Explore the Detroit Lions Fans Audience

Below you'll find more information about the Detroit Lions Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Detroit Lions Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Lions Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Lions Fans audience is Arizona Cardinals Fans.

Interest Composition Index
Arizona Cardinals Fans 36.50% 27.47x
Tampa Bay Buccaneers Fans 33.84% 26.06x
Buffalo Bills Fans 41.40% 26.02x
San Francisco 49ers Fans 31.67% 25.97x
NFL Fans 32.55% 25.10x
Tennessee Titans Fans 33.86% 25.05x
Cincinnati Bengals Fans 32.65% 24.98x
Detroit Tigers Fans 34.74% 24.36x
Michigan Wolverines Fans 33.31% 22.89x
Los Angeles Rams Fans 28.82% 22.85x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Interest attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Lions Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Lions Fans audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.31x
Club Monaco 0.01% 1.53x
Ralph Lauren 0.01% 1.37x
J. Crew 0.04% 1.35x
Patagonia 0.01% 1.34x
Talbots 0.06% 1.27x
Intermix 0.01% 1.24x
Dressbarn 0.05% 1.24x
REI 0.02% 1.23x
Gymboree 0.04% 1.22x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Location attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Lions Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Lions Fans audience is pistonpowered.com.

Website Composition Index
pistonpowered.com 1.18% 96.23x
prideofdetroit.com 4.98% 92.73x
sidelionreport.com 2.69% 92.31x
wingingitinmotown.com 1.67% 90.26x
spartanavenue.com 1.60% 79.09x
blessyouboys.com 3.82% 78.18x
gbmwolverine.com 2.74% 73.27x
maizenbrew.com 6.04% 70.52x
drafttek.com 1.59% 69.35x
revengeofthebirds.com 3.89% 68.66x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Web attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Lions Fans audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 23.37% 13.88x
College Sports 1.98% 10.52x
Detroit News 14.01% 10.46x
Michigan Cluster 22.56% 9.55x
Illinois College Sports 0.37% 9.50x
Latest Sports News 54.48% 9.19x
News Cluster 28.65% 9.08x
General Interest 0.25% 8.64x
Tennis, Golf & Boxing 5.58% 7.91x
Sports Fanatics 53.99% 7.91x
Composition Percentage: The overlap percentage between the Detroit Lions Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Lions Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Lions Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male