DETROIT RED WINGS FANS

Audience Size: 1.7 Million Devices

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Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.

Interest	Composition	Index
Michigan Wolverines Fans	37.61%	32.42x
Los Angeles Rams Fans	28.06%	29.56x
Detroit Tigers Fans	34.85%	27.86x
Beer Aficionados	13.35%	27.33x
Minnesota Vikings Fans	27.88%	27.01x
Detroit Pistons Fans	37.65%	26.27x
Boston Bruins Fans	27.46%	25.71x
Craft Spirits Enthusiasts	12.83%	25.69x
ESPN Enthusiasts	26.14%	25.57x
Arizona Cardinals Fans	25.13%	25.43x

Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.

Index: A comparison of the Detroit Red Wings Fans audience to the internet population.

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Coach.

Location	Composition	Index
Coach	0.01%	1.91x
Lululemon	0.02%	1.50x
LOFT	0.02%	1.41x
White House Black Market	0.02%	1.37x
Lane Bryant	0.01%	1.36x
Hollister	0.01%	1.33x
American Eagle Outfitters	0.02%	1.33x
Maurices	0.04%	1.31x
Mens Wearhouse	0.02%	1.29x
H&M	0.02%	1.23x

Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.

Index: A comparison of the Detroit Red Wings Fans audience to the internet population.

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is detroitjockcity.com.

Website	Composition	Index
detroitjockcity.com	1.54%	67.15x
blessyouboys.com	3.98%	65.00x
wingingitinmotown.com	3.31%	63.45x
octopusthrower.com	1.87%	61.88x
prohockeyrumors.com	4.64%	59.10x
motorcitybengals.com	4.31%	58.06x
prideofdetroit.com	18.60%	54.81x
sidelionreport.com	7.53%	54.04x
nhlrumors.com	1.24%	50.67x
blueshirtbanter.com	2.04%	49.33x

Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.

Index: A comparison of the Detroit Red Wings Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Hockey.

Content Affinity	Composition	Index
Hockey	11.57%	13.38x
Detroit News	15.43%	13.37x
Fashion & Cosmetics	0.03%	12.26x
Australia & New Zealand Media	0.97%	11.22x
College Sports	0.16%	10.52x
Michigan Cluster	29.16%	9.80x
Nature & Wildlife	1.97%	9.75x
Upstate New York State Athletics	0.03%	9.58x
Action Sports	0.10%	9.43x
Local & Travel England - North Midlands	0.08%	9.07x

Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.

Index: A comparison of the Detroit Red Wings Fans audience to the internet population.

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male