Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 3.6 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.

Interest Composition Index
Michigan Wolverines Fans 34.93% 24.11x
MLB Fans 33.48% 23.78x
Los Angeles Rams Fans 33.03% 22.43x
Chicago Blackhawks Fans 31.75% 22.21x
Pittsburgh Penguins Fans 29.04% 21.85x
Craft Spirits Enthusiasts 28.66% 21.46x
Olympic Sports Enthusiasts 37.68% 21.30x
Boston Bruins Fans 29.02% 21.23x
ESPN Enthusiasts 32.72% 21.21x
NFL Fans 30.08% 21.20x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Chicos.

Location Composition Index
Chicos 0.01% 1.72x
Carhartt 0.21% 1.64x
Old Navy 0.02% 1.34x
Victoria's Secret 0.01% 0.87x
Mens Wearhouse 0.01% 0.70x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is detroitjockcity.com.

Website Composition Index
detroitjockcity.com 1.94% 47.03x
wingingitinmotown.com 2.33% 46.68x
blessyouboys.com 3.58% 45.14x
prideofdetroit.com 6.61% 42.87x
sidelionreport.com 4.16% 42.11x
rawcharge.com 1.38% 41.61x
secondcityhockey.com 2.85% 39.62x
fearthefin.com 1.25% 39.25x
puckprose.com 4.19% 39.17x
canescountry.com 1.51% 39.13x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is College Sports.

Content Affinity Composition Index
College Sports 1.21% 14.31x
General Interest 0.12% 13.72x
Grilling 1.15% 11.48x
Assorted Topics (Power Trains, Drones, Web Design) 1.27% 11.40x
Sports - Golf, Hunting, Fishing 0.17% 11.34x
Environmentally Friendly Cars 0.03% 11.21x
Flags & Trump 0.04% 11.12x
Fantasy Sports 20.31% 11.10x
Detroit News 20.39% 10.97x
Local & Travel England - East Midlands 0.27% 10.93x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male