Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 3.9 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.

Interest Composition Index
Michigan Wolverines Fans 36.10% 22.92x
Los Angeles Rams Fans 36.85% 22.14x
MLB Fans 38.67% 22.12x
Pittsburgh Penguins Fans 31.36% 21.34x
Chicago Blackhawks Fans 34.47% 21.18x
Minnesota Vikings Fans 33.64% 21.17x
Chicago Bears Fans 35.14% 21.08x
ESPN Enthusiasts 36.69% 20.99x
Cincinnati Bengals Fans 33.19% 20.62x
Miami Dolphins Fans 32.13% 20.59x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.49x
Carhartt 0.37% 1.35x
Ann Taylor 0.02% 1.34x
American Apparel 0.03% 1.29x
H&M 0.06% 1.26x
Tommy Bahama 0.01% 1.25x
Madewell 0.02% 1.24x
Talbots 0.03% 1.22x
Chicos 0.05% 1.22x
Eddie Bauer 0.02% 1.18x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is blessyouboys.com.

Website Composition Index
blessyouboys.com 3.61% 49.04x
wingingitinmotown.com 2.10% 48.90x
detroitjockcity.com 1.90% 48.36x
rawcharge.com 1.19% 45.42x
russianmachineneverbreaks.com 2.73% 44.66x
sidelionreport.com 3.84% 44.03x
prideofdetroit.com 6.30% 43.40x
canescountry.com 1.26% 42.77x
puckprose.com 3.81% 41.87x
secondcityhockey.com 2.81% 41.51x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is General Interest.

Content Affinity Composition Index
General Interest 0.16% 11.88x
College Sports 1.21% 11.12x
Environmentally Friendly Cars 0.04% 10.92x
Detroit News 15.19% 10.87x
Sports Apparel 0.52% 10.87x
Assorted Topics (Power Trains, Drones, Web Design) 1.20% 10.46x
Motorcycle Racing Researchers 0.66% 9.95x
Sports - Golf, Hunting, Fishing 0.23% 9.76x
Fantasy Sports 20.93% 9.56x
Australia & New Zealand Media 3.03% 9.54x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male