Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 2.1 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 33.21% 27.55x
Michigan Wolverines Fans 33.37% 26.13x
New York Rangers Fans 30.34% 25.21x
Pittsburgh Penguins Fans 31.37% 25.06x
Los Angeles Rams Fans 27.61% 24.71x
MLB Fans 29.62% 24.54x
Detroit Lions Fans 31.37% 23.75x
Notre Dame Fighting Irish Fans 29.23% 23.71x
ESPN Enthusiasts 27.48% 23.43x
Chicago Bears Fans 27.36% 22.84x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.91x
Saint Laurent Paris 0.01% 1.32x
Columbia 0.01% 1.30x
Hugo Boss 0.04% 1.28x
The North Face 0.03% 1.28x
Madewell 0.03% 1.26x
H&M 0.07% 1.25x
Chicos 0.05% 1.23x
Levi Strauss 0.01% 1.22x
Brooks Brothers 0.04% 1.22x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is wingingitinmotown.com.

Website Composition Index
wingingitinmotown.com 2.03% 101.23x
puckprose.com 2.71% 96.13x
prideofdetroit.com 4.67% 87.83x
rawcharge.com 1.28% 84.91x
blessyouboys.com 4.16% 84.47x
canescountry.com 1.00% 84.25x
sidelionreport.com 2.63% 79.93x
pistonpowered.com 1.14% 78.91x
prohockeyrumors.com 1.03% 78.49x
mynhltraderumors.com 5.47% 77.29x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Hockey.

Content Affinity Composition Index
Hockey 15.49% 16.66x
General Interest 0.37% 14.73x
Detroit News 18.13% 13.05x
Sports Apparel 0.87% 12.88x
Fantasy Sports 17.55% 12.75x
College Sports 2.11% 11.83x
Local & Travel England - Northern England 0.09% 11.19x
Michigan Cluster 26.64% 11.19x
Assorted Topics (Auto, Hobbies, Viral Media) 12.41% 10.06x
Latest Sports News 49.22% 9.42x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male