Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 2 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 36.14% 24.78x
MLB Fans 30.35% 23.62x
Detroit Lions Fans 33.18% 23.61x
New York Rangers Fans 32.59% 23.04x
Los Angeles Rams Fans 28.38% 23.03x
Boston Bruins Fans 30.36% 22.91x
Detroit Pistons Fans 32.84% 22.35x
Pittsburgh Penguins Fans 33.80% 22.08x
Notre Dame Fighting Irish Fans 30.55% 22.06x
NFL Fans 26.79% 21.66x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.49x
Ann Taylor 0.03% 1.42x
Saint Laurent Paris 0.01% 1.41x
Brooks Brothers 0.04% 1.36x
Free People 0.02% 1.26x
Urban Outfitters 0.05% 1.23x
Talbots 0.05% 1.23x
Uniqlo 0.02% 1.22x
Chicos 0.05% 1.21x
LOFT 0.05% 1.20x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is wingingitinmotown.com.

Website Composition Index
wingingitinmotown.com 2.21% 121.46x
detroitjockcity.com 0.93% 119.75x
puckprose.com 2.26% 117.96x
octopusthrower.com 0.41% 116.77x
causewaycrowd.com 0.27% 111.18x
detroitbadboys.com 1.16% 108.81x
mgoblog.com 0.52% 108.74x
pucksandpitchforks.com 0.36% 107.73x
rawcharge.com 1.20% 106.46x
canescountry.com 0.96% 103.83x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Hockey.

Content Affinity Composition Index
Hockey 16.69% 16.73x
Detroit News 18.58% 13.91x
General Interest 0.42% 13.52x
Sports Apparel 0.93% 12.24x
College Sports 2.07% 11.62x
Michigan Cluster 25.90% 11.59x
Fantasy Sports 18.18% 10.68x
Illinois College Sports 0.26% 9.66x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 9.05% 9.41x
Local & Travel England - Northern England 0.06% 9.30x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999