Explore the Detroit Red Wings Fans Audience
Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.
INTERESTS
The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Detroit Red Wings Fans audience is Chicago Blackhawks Fans.
| Interest | Composition | Index |
| Chicago Blackhawks Fans | 33.82% | 25.13x |
| Michigan Wolverines Fans | 34.63% | 23.72x |
| MLB Fans | 29.68% | 23.34x |
| Los Angeles Rams Fans | 27.88% | 23.22x |
| Pittsburgh Penguins Fans | 30.58% | 22.78x |
| New York Rangers Fans | 31.22% | 22.44x |
| Detroit Lions Fans | 32.19% | 22.17x |
| Notre Dame Fighting Irish Fans | 30.12% | 21.86x |
| Chicago Bears Fans | 27.47% | 21.57x |
| NHL Fans | 33.78% | 21.34x |
Composition Percentage:
The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
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APPAREL RETAILERS
The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 2.03x |
| Club Monaco | 0.01% | 1.47x |
| American Apparel | 0.05% | 1.43x |
| Patagonia | 0.01% | 1.34x |
| Saint Laurent Paris | 0.01% | 1.29x |
| Uniqlo | 0.02% | 1.29x |
| Chicos | 0.07% | 1.28x |
| J. Crew | 0.06% | 1.23x |
| Hugo Boss | 0.04% | 1.22x |
| Forever 21 | 0.05% | 1.21x |
Composition Percentage:
The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
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WEBSITES
The Detroit Red Wings Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Detroit Red Wings Fans audience is wingingitinmotown.com.
| Website | Composition | Index |
| wingingitinmotown.com | 2.27% | 120.79x |
| puckprose.com | 2.57% | 112.31x |
| rawcharge.com | 1.27% | 102.00x |
| canescountry.com | 1.01% | 100.71x |
| prideofdetroit.com | 5.42% | 99.81x |
| blessyouboys.com | 4.77% | 96.22x |
| pistonpowered.com | 1.19% | 96.06x |
| blackhawkup.com | 1.03% | 90.54x |
| lighthousehockey.com | 1.37% | 89.63x |
| sidelionreport.com | 2.58% | 89.52x |
Composition Percentage:
The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Hockey.
| Content Affinity | Composition | Index |
| Hockey | 15.21% | 14.48x |
| General Interest | 0.39% | 13.53x |
| Detroit News | 17.41% | 12.91x |
| College Sports | 2.11% | 11.42x |
| Sports Apparel | 0.95% | 11.16x |
| Fantasy Sports | 18.11% | 11.03x |
| Michigan Cluster | 25.42% | 10.75x |
| Local & Travel England - Northern England | 0.08% | 9.69x |
| Assorted Topics #11695 (Auto, Hobbies, Viral Media) | 10.06% | 9.38x |
| Illinois College Sports | 0.37% | 8.67x |
Composition Percentage:
The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
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DEMOGRAPHICS
The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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