DETROIT RED WINGS FANS

Audience Size: 3.2 Million Devices

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Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.

Interest	Composition	Index
Michigan Wolverines Fans	37.19%	27.38x
Los Angeles Rams Fans	33.56%	26.30x
MLB Fans	35.28%	25.95x
Chicago Blackhawks Fans	33.56%	25.57x
Pittsburgh Penguins Fans	31.58%	25.20x
ESPN Enthusiasts	34.01%	24.89x
Minnesota Vikings Fans	30.73%	24.77x
Notre Dame Fighting Irish Fans	32.72%	24.71x
Boston Bruins Fans	30.33%	24.60x
Cincinnati Bengals Fans	30.83%	24.50x

Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.

Index: A comparison of the Detroit Red Wings Fans audience to the internet population.

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Bonobos.

Location	Composition	Index
Bonobos	0.12%	1.47x
Jos A. Bank Clothiers	0.40%	1.46x
Mens Wearhouse	0.63%	1.37x
White House Black Market	0.43%	1.34x
Johnston and Murphy	0.58%	1.30x
Supreme	0.01%	1.26x
Club Monaco	0.02%	1.20x
Talbots	0.05%	1.18x
REI	0.02%	1.17x
Topshop	0.02%	1.17x

Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.

Index: A comparison of the Detroit Red Wings Fans audience to the internet population.

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is wingingitinmotown.com.

Website	Composition	Index
wingingitinmotown.com	1.70%	65.82x
detroitjockcity.com	1.12%	60.65x
rawcharge.com	1.07%	59.83x
broadstreethockey.com	2.54%	54.64x
pensburgh.com	2.92%	53.74x
blessyouboys.com	4.11%	53.68x
secondcityhockey.com	2.60%	53.63x
lighthousehockey.com	1.15%	53.39x
puckprose.com	3.65%	52.71x
prideofdetroit.com	4.45%	52.58x

Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.

Index: A comparison of the Detroit Red Wings Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Sports Apparel.

Content Affinity	Composition	Index
Sports Apparel	0.55%	12.76x
General Interest	0.22%	11.87x
Hockey	12.78%	10.84x
Detroit News	16.95%	10.83x
College Sports	1.39%	10.57x
Local & Travel England - North Midlands	0.04%	9.72x
Local & Travel England - Northern England	0.10%	9.72x
Environmentally Friendly Cars	0.06%	9.69x
Michigan Cluster	26.42%	9.38x
Fantasy Sports	17.90%	9.31x

Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.

Index: A comparison of the Detroit Red Wings Fans audience to the internet population.

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male