Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 1.8 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 33.91% 43.91x
Michigan Wolverines Fans 32.92% 42.25x
Pittsburgh Penguins Fans 31.94% 41.74x
Boston Bruins Fans 30.47% 40.42x
New York Rangers Fans 31.73% 39.76x
NHL Fans 36.12% 38.83x
Detroit Lions Fans 30.96% 38.59x
Los Angeles Rams Fans 26.32% 38.41x
MLB Fans 31.12% 38.34x
Notre Dame Fighting Irish Fans 28.87% 37.49x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is The North Face.

Location Composition Index
The North Face 0.04% 1.53x
Jos A. Bank Clothiers 0.46% 1.50x
Johnston and Murphy 0.22% 1.48x
Hugo Boss 0.05% 1.46x
American Apparel 0.06% 1.43x
Talbots 0.07% 1.42x
Club Monaco 0.02% 1.36x
Mens Wearhouse 0.67% 1.36x
Brooks Brothers 0.05% 1.35x
Bonobos 0.08% 1.32x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is wingingitinmotown.com.

Website Composition Index
wingingitinmotown.com 3.06% 83.70x
detroitjockcity.com 1.48% 80.17x
rawcharge.com 1.91% 74.90x
puckprose.com 6.06% 71.56x
prideofdetroit.com 6.07% 68.62x
mynhltraderumors.com 6.73% 67.73x
prohockeyrumors.com 2.60% 66.38x
ontheforecheck.com 1.32% 64.61x
japersrink.com 1.07% 64.48x
allaboutthejersey.com 1.25% 64.02x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Hockey.

Content Affinity Composition Index
Hockey 18.57% 21.67x
Sports Apparel 0.84% 16.09x
General Interest 0.30% 15.36x
Fantasy Sports 17.53% 14.39x
College Sports 1.93% 13.91x
Detroit News 19.73% 13.34x
Local & Travel England - Northern England 0.11% 11.98x
Michigan Cluster 28.84% 11.52x
Local & Travel England - North Midlands 0.04% 11.32x
Illinois College Sports 0.40% 10.28x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male