Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 2.3 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.

Interest Composition Index
Michigan Wolverines Fans 38.85% 27.03x
Los Angeles Rams Fans 32.44% 24.74x
Detroit Pistons Fans 35.14% 23.71x
MLB Fans 29.20% 23.54x
Olympic Sports Enthusiasts 34.46% 23.23x
Chicago Blackhawks Fans 34.36% 23.13x
Minnesota Vikings Fans 30.84% 22.80x
NFL Fans 29.53% 22.71x
Detroit Tigers Fans 35.53% 22.67x
San Francisco 49ers Fans 28.27% 22.65x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is H&M.

Location Composition Index
H&M 0.02% 1.41x
Hollister 0.02% 1.40x
LOFT 0.02% 1.29x
Express 0.02% 1.23x
Carhartt 0.28% 1.23x
White House Black Market 0.02% 1.16x
Talbots 0.01% 1.14x
Jos A. Bank Clothiers 0.02% 1.13x
Mens Wearhouse 0.03% 1.10x
Gymboree 0.02% 1.06x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is octopusthrower.com.

Website Composition Index
octopusthrower.com 1.40% 56.96x
sidelionreport.com 3.24% 54.11x
detroitjockcity.com 2.38% 53.98x
wingingitinmotown.com 2.72% 53.45x
blessyouboys.com 3.68% 50.02x
motorcitybengals.com 3.11% 49.97x
prohockeyrumors.com 3.52% 48.46x
causewaycrowd.com 1.07% 47.84x
puckprose.com 2.54% 45.06x
rawcharge.com 1.75% 43.38x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Hockey.

Content Affinity Composition Index
Hockey 15.07% 14.51x
Detroit News 18.40% 12.62x
Fashion & Cosmetics 0.03% 12.26x
Phone & Computer Game Downloaders 0.03% 10.82x
Grilling 0.46% 10.64x
College Sports 0.25% 10.59x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.05% 10.30x
Upstate New York State Athletics 0.03% 9.66x
Auctions & Repossessions 0.02% 9.66x
Motorcycle Racing Researchers 0.99% 9.65x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male