Explore the Detroit Red Wings Fans Audience
Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.
INTERESTS
The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Detroit Red Wings Fans audience is Chicago Blackhawks Fans.
| Interest | Composition | Index |
| Chicago Blackhawks Fans | 33.91% | 43.91x |
| Michigan Wolverines Fans | 32.92% | 42.25x |
| Pittsburgh Penguins Fans | 31.94% | 41.74x |
| Boston Bruins Fans | 30.47% | 40.42x |
| New York Rangers Fans | 31.73% | 39.76x |
| NHL Fans | 36.12% | 38.83x |
| Detroit Lions Fans | 30.96% | 38.59x |
| Los Angeles Rams Fans | 26.32% | 38.41x |
| MLB Fans | 31.12% | 38.34x |
| Notre Dame Fighting Irish Fans | 28.87% | 37.49x |
Composition Percentage:
The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
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APPAREL RETAILERS
The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.04% | 1.53x |
| Jos A. Bank Clothiers | 0.46% | 1.50x |
| Johnston and Murphy | 0.22% | 1.48x |
| Hugo Boss | 0.05% | 1.46x |
| American Apparel | 0.06% | 1.43x |
| Talbots | 0.07% | 1.42x |
| Club Monaco | 0.02% | 1.36x |
| Mens Wearhouse | 0.67% | 1.36x |
| Brooks Brothers | 0.05% | 1.35x |
| Bonobos | 0.08% | 1.32x |
Composition Percentage:
The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
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WEBSITES
The Detroit Red Wings Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Detroit Red Wings Fans audience is wingingitinmotown.com.
| Website | Composition | Index |
| wingingitinmotown.com | 3.06% | 83.70x |
| detroitjockcity.com | 1.48% | 80.17x |
| rawcharge.com | 1.91% | 74.90x |
| puckprose.com | 6.06% | 71.56x |
| prideofdetroit.com | 6.07% | 68.62x |
| mynhltraderumors.com | 6.73% | 67.73x |
| prohockeyrumors.com | 2.60% | 66.38x |
| ontheforecheck.com | 1.32% | 64.61x |
| japersrink.com | 1.07% | 64.48x |
| allaboutthejersey.com | 1.25% | 64.02x |
Composition Percentage:
The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Hockey.
| Content Affinity | Composition | Index |
| Hockey | 18.57% | 21.67x |
| Sports Apparel | 0.84% | 16.09x |
| General Interest | 0.30% | 15.36x |
| Fantasy Sports | 17.53% | 14.39x |
| College Sports | 1.93% | 13.91x |
| Detroit News | 19.73% | 13.34x |
| Local & Travel England - Northern England | 0.11% | 11.98x |
| Michigan Cluster | 28.84% | 11.52x |
| Local & Travel England - North Midlands | 0.04% | 11.32x |
| Illinois College Sports | 0.40% | 10.28x |
Composition Percentage:
The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
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DEMOGRAPHICS
The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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