Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 2.8 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.

Interest Composition Index
Michigan Wolverines Fans 31.15% 24.00x
MLB Fans 33.96% 21.40x
Detroit Pistons Fans 29.17% 20.35x
Los Angeles Rams Fans 32.63% 19.95x
Beer Aficionados 29.58% 19.95x
Craft Spirits Enthusiasts 30.63% 19.78x
Olympic Sports Enthusiasts 35.43% 19.60x
ESPN Enthusiasts 30.99% 19.43x
Notre Dame Fighting Irish Fans 25.31% 19.39x
Pittsburgh Penguins Fans 30.72% 19.15x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Talbots.

Location Composition Index
Talbots 0.01% 1.58x
Banana Republic 0.02% 1.49x
White House Black Market 0.02% 1.45x
J. Crew 0.01% 1.44x
Mens Wearhouse 0.02% 1.38x
Chicos 0.02% 1.38x
Jos A. Bank Clothiers 0.01% 1.37x
Carhartt 0.24% 1.32x
Gymboree 0.01% 1.30x
Maurices 0.03% 1.27x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is detroitjockcity.com.

Website Composition Index
detroitjockcity.com 1.61% 43.51x
blessyouboys.com 2.51% 41.78x
sidelionreport.com 3.32% 41.25x
wingingitinmotown.com 1.84% 38.12x
prideofdetroit.com 6.66% 37.94x
prohockeyrumors.com 2.89% 37.35x
spartanavenue.com 1.58% 36.22x
mynhltraderumors.com 3.29% 35.97x
secondcityhockey.com 2.32% 35.89x
puckprose.com 3.51% 35.67x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is College Sports.

Content Affinity Composition Index
College Sports 0.75% 14.31x
Drawing & Animation 0.03% 12.70x
General Interest 0.06% 12.17x
Sports - Golf, Hunting, Fishing 0.11% 12.17x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 11.36x
Assorted Topics (Power Trains, Drones, Web Design) 1.07% 11.14x
Scuba Diving 0.04% 10.82x
Hockey 15.09% 10.71x
Detroit News 21.58% 10.58x
Grilling 0.83% 9.49x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male