Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 2.7 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.

Interest Composition Index
Michigan Wolverines Fans 39.12% 26.13x
Los Angeles Rams Fans 31.66% 23.07x
MLB Fans 30.72% 22.42x
Detroit Pistons Fans 36.56% 22.26x
Olympic Sports Enthusiasts 35.43% 21.80x
NFL Fans 29.86% 21.74x
Minnesota Vikings Fans 30.95% 21.59x
Chicago Bears Fans 31.96% 21.37x
Detroit Tigers Fans 37.20% 21.30x
San Francisco 49ers Fans 28.71% 21.28x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.50x
Talbots 0.01% 1.50x
H&M 0.01% 1.38x
J. Crew 0.01% 1.30x
Carhartt 0.22% 1.24x
Michael Kors 0.01% 1.22x
Hollister 0.01% 1.19x
Gymboree 0.01% 1.13x
Banana Republic 0.02% 1.12x
Express 0.02% 1.11x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is sidelionreport.com.

Website Composition Index
sidelionreport.com 3.43% 53.22x
detroitjockcity.com 2.15% 50.54x
wingingitinmotown.com 2.45% 49.64x
motorcitybengals.com 1.99% 48.00x
blessyouboys.com 2.94% 46.93x
prohockeyrumors.com 2.88% 46.21x
mynhltraderumors.com 1.38% 45.71x
thedailygoalhorn.com 2.59% 42.96x
causewaycrowd.com 1.01% 42.00x
secondcityhockey.com 2.42% 41.76x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Detroit News.

Content Affinity Composition Index
Detroit News 21.31% 12.55x
Hockey 13.86% 12.43x
Assorted Topics (Power Trains, Drones, Web Design) 0.33% 12.31x
Upstate New York State Athletics 0.03% 12.08x
Sports - Golf, Hunting, Fishing 0.06% 11.76x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.20% 11.19x
Motorsports 0.55% 10.99x
Fantasy Sports 14.41% 10.62x
College Sports 0.30% 10.48x
Telescopes 0.10% 10.41x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male