Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 2.6 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.

Interest Composition Index
Michigan Wolverines Fans 37.20% 29.54x
MLB Fans 31.77% 28.53x
Los Angeles Rams Fans 31.92% 26.65x
Beer Aficionados 26.21% 26.38x
Craft Spirits Enthusiasts 27.70% 26.23x
Olympic Sports Enthusiasts 35.43% 25.69x
Detroit Pistons Fans 35.65% 25.48x
Detroit Trip Planners 33.99% 25.42x
ESPN Enthusiasts 31.08% 25.20x
NFL Fans 29.32% 24.96x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.69x
Carhartt 0.18% 1.46x
Chicos 0.01% 1.29x
Maurices 0.02% 1.17x
Buckle 0.01% 1.13x
Old Navy 0.02% 1.00x
Mens Wearhouse 0.01% 0.96x
Journeys 0.02% 0.82x
Victoria's Secret 0.01% 0.76x
The Childrens Place 0.01% 0.66x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is detroitjockcity.com.

Website Composition Index
detroitjockcity.com 1.95% 55.92x
sidelionreport.com 3.80% 54.92x
blessyouboys.com 2.70% 53.06x
motorcitybengals.com 1.56% 52.56x
mynhltraderumors.com 2.63% 52.45x
wingingitinmotown.com 2.08% 51.93x
prohockeyrumors.com 2.93% 50.56x
puckprose.com 3.47% 48.67x
canescountry.com 1.15% 47.10x
spartanavenue.com 1.44% 46.99x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is General Interest.

Content Affinity Composition Index
General Interest 0.04% 18.48x
College Sports 0.53% 18.47x
Sports - Golf, Hunting, Fishing 0.10% 16.61x
Hockey 15.17% 16.04x
Assorted Topics (Power Trains, Drones, Web Design) 0.81% 15.76x
Detroit News 22.75% 13.95x
Hobby Drones & Remote-Controlled Cars 0.15% 12.26x
Public Policy Media 1.73% 12.26x
Motorsports 0.70% 12.25x
Grilling 0.59% 12.24x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male