Explore the Detroit Red Wings Fans Audience
Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.
INTERESTS
The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.
| Interest | Composition | Index |
| Michigan Wolverines Fans | 37.60% | 29.13x |
| Los Angeles Rams Fans | 30.56% | 27.05x |
| Olympic Sports Enthusiasts | 29.80% | 24.92x |
| Minnesota Vikings Fans | 29.76% | 24.83x |
| Detroit Pistons Fans | 37.33% | 24.68x |
| Detroit Tigers Fans | 34.68% | 24.68x |
| Chicago Blackhawks Fans | 32.28% | 23.59x |
| Boston Bruins Fans | 27.80% | 23.42x |
| Beer Aficionados | 16.10% | 23.24x |
| ESPN Enthusiasts | 27.42% | 23.09x |
Composition Percentage:
The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
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APPAREL RETAILERS
The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.06% | 1.65x |
| Carhartt | 0.21% | 1.46x |
| Michael Kors | 0.01% | 1.27x |
| Jos A. Bank Clothiers | 0.01% | 1.25x |
| LOFT | 0.02% | 1.19x |
| Express | 0.02% | 1.19x |
| Lane Bryant | 0.01% | 1.17x |
| Banana Republic | 0.02% | 1.16x |
| Forever 21 | 0.01% | 1.15x |
| Chicos | 0.02% | 1.13x |
Composition Percentage:
The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
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WEBSITES
The Detroit Red Wings Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Detroit Red Wings Fans audience is detroitjockcity.com.
| Website | Composition | Index |
| detroitjockcity.com | 2.14% | 52.02x |
| blessyouboys.com | 3.95% | 50.17x |
| octopusthrower.com | 1.93% | 49.73x |
| motorcitybengals.com | 3.69% | 48.24x |
| wingingitinmotown.com | 3.16% | 47.59x |
| prohockeyrumors.com | 3.85% | 47.06x |
| prideofdetroit.com | 17.43% | 44.52x |
| sidelionreport.com | 7.49% | 43.69x |
| blackhawkup.com | 1.20% | 41.53x |
| lighthousehockey.com | 1.38% | 40.94x |
Composition Percentage:
The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Hockey.
| Content Affinity | Composition | Index |
| Hockey | 12.88% | 13.16x |
| Detroit News | 16.71% | 12.77x |
| Fashion & Cosmetics | 0.03% | 12.26x |
| College Sports | 0.19% | 10.00x |
| Fantasy Sports | 11.32% | 10.00x |
| Trucks | 0.03% | 9.76x |
| Australia & New Zealand Media | 0.73% | 9.50x |
| Motorcycle Racing Researchers | 1.03% | 9.42x |
| Michigan Cluster | 30.55% | 9.26x |
| Action Sports | 0.14% | 8.56x |
Composition Percentage:
The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
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DEMOGRAPHICS
The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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