Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 2 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 33.97% 45.68x
Michigan Wolverines Fans 34.20% 42.84x
Pittsburgh Penguins Fans 32.25% 42.44x
New York Rangers Fans 31.36% 41.29x
Detroit Lions Fans 30.85% 40.98x
MLB Fans 30.46% 40.44x
Los Angeles Rams Fans 27.10% 40.21x
Notre Dame Fighting Irish Fans 28.02% 39.57x
Boston Bruins Fans 30.83% 39.08x
NHL Fans 35.88% 38.68x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Patagonia.

Location Composition Index
Patagonia 0.03% 1.77x
Saint Laurent Paris 0.01% 1.51x
Supreme 0.02% 1.46x
Ann Taylor 0.02% 1.44x
Gap 0.06% 1.40x
Kate Spade 0.02% 1.40x
Hugo Boss 0.04% 1.40x
Jos A. Bank Clothiers 0.34% 1.36x
Armani 0.04% 1.31x
Brooks Brothers 0.04% 1.30x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is wingingitinmotown.com.

Website Composition Index
wingingitinmotown.com 2.94% 123.14x
mynhltraderumors.com 6.02% 110.64x
puckprose.com 3.95% 101.93x
rawcharge.com 1.83% 97.53x
prideofdetroit.com 6.06% 95.11x
blessyouboys.com 5.18% 90.78x
pistonpowered.com 1.54% 90.01x
broadstreethockey.com 4.35% 88.84x
sidelionreport.com 3.77% 87.38x
pensburgh.com 4.56% 86.54x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Hockey.

Content Affinity Composition Index
Hockey 17.50% 21.69x
General Interest 0.34% 16.68x
Sports Apparel 0.85% 16.39x
Fantasy Sports 17.77% 14.54x
Detroit News 19.07% 14.21x
College Sports 2.08% 13.38x
Michigan Cluster 28.04% 12.31x
Local & Travel England - Northern England 0.09% 11.44x
Environmentally Friendly Cars 0.08% 10.95x
Assorted Topics (Auto, Hobbies, Viral Media) 14.87% 10.80x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male