Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 1.6 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.

Interest Composition Index
Michigan Wolverines Fans 37.60% 29.13x
Los Angeles Rams Fans 30.56% 27.05x
Olympic Sports Enthusiasts 29.80% 24.92x
Minnesota Vikings Fans 29.76% 24.83x
Detroit Pistons Fans 37.33% 24.68x
Detroit Tigers Fans 34.68% 24.68x
Chicago Blackhawks Fans 32.28% 23.59x
Boston Bruins Fans 27.80% 23.42x
Beer Aficionados 16.10% 23.24x
ESPN Enthusiasts 27.42% 23.09x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Maurices.

Location Composition Index
Maurices 0.06% 1.65x
Carhartt 0.21% 1.46x
Michael Kors 0.01% 1.27x
Jos A. Bank Clothiers 0.01% 1.25x
LOFT 0.02% 1.19x
Express 0.02% 1.19x
Lane Bryant 0.01% 1.17x
Banana Republic 0.02% 1.16x
Forever 21 0.01% 1.15x
Chicos 0.02% 1.13x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is detroitjockcity.com.

Website Composition Index
detroitjockcity.com 2.14% 52.02x
blessyouboys.com 3.95% 50.17x
octopusthrower.com 1.93% 49.73x
motorcitybengals.com 3.69% 48.24x
wingingitinmotown.com 3.16% 47.59x
prohockeyrumors.com 3.85% 47.06x
prideofdetroit.com 17.43% 44.52x
sidelionreport.com 7.49% 43.69x
blackhawkup.com 1.20% 41.53x
lighthousehockey.com 1.38% 40.94x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Hockey.

Content Affinity Composition Index
Hockey 12.88% 13.16x
Detroit News 16.71% 12.77x
Fashion & Cosmetics 0.03% 12.26x
College Sports 0.19% 10.00x
Fantasy Sports 11.32% 10.00x
Trucks 0.03% 9.76x
Australia & New Zealand Media 0.73% 9.50x
Motorcycle Racing Researchers 1.03% 9.42x
Michigan Cluster 30.55% 9.26x
Action Sports 0.14% 8.56x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male