Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 2.6 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.

Interest Composition Index
Michigan Wolverines Fans 36.41% 28.70x
Los Angeles Rams Fans 30.53% 26.58x
MLB Fans 28.22% 25.03x
Olympic Sports Enthusiasts 31.25% 24.80x
Boston Bruins Fans 29.86% 24.51x
San Francisco 49ers Fans 26.93% 24.49x
Detroit Pistons Fans 34.79% 24.48x
Chicago Blackhawks Fans 35.06% 24.40x
Pittsburgh Penguins Fans 29.68% 24.19x
Minnesota Vikings Fans 29.14% 24.07x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.24x
Talbots 0.02% 1.17x
Mens Wearhouse 0.04% 1.11x
Chicos 0.03% 1.08x
Jos A. Bank Clothiers 0.02% 1.06x
Coach 0.01% 0.96x
Maurices 0.05% 0.95x
Banana Republic 0.02% 0.95x
Dressbarn 0.02% 0.93x
Hollister 0.02% 0.92x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is octopusthrower.com.

Website Composition Index
octopusthrower.com 1.53% 60.38x
detroitjockcity.com 2.45% 56.99x
blessyouboys.com 3.48% 55.37x
motorcitybengals.com 3.26% 54.41x
wingingitinmotown.com 2.79% 52.83x
sidelionreport.com 4.62% 52.53x
prohockeyrumors.com 3.30% 51.50x
nhl.com 2.06% 47.62x
prideofdetroit.com 15.45% 46.92x
milehighhockey.com 1.80% 45.49x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Hockey.

Content Affinity Composition Index
Hockey 15.21% 15.46x
Detroit News 16.91% 13.07x
Fashion & Cosmetics 0.03% 12.26x
Assorted Topics (Power Trains, Drones, Web Design) 0.19% 11.08x
Motorcycle Racing Researchers 1.01% 10.58x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.73% 10.55x
Motorsports 0.28% 9.93x
Upstate New York State Athletics 0.03% 9.64x
Fantasy Sports 14.20% 9.34x
Michigan Cluster 30.14% 9.33x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male