Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 3.2 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.

Interest Composition Index
Michigan Wolverines Fans 37.19% 27.38x
Los Angeles Rams Fans 33.56% 26.30x
MLB Fans 35.28% 25.95x
Chicago Blackhawks Fans 33.56% 25.57x
Pittsburgh Penguins Fans 31.58% 25.20x
ESPN Enthusiasts 34.01% 24.89x
Minnesota Vikings Fans 30.73% 24.77x
Notre Dame Fighting Irish Fans 32.72% 24.71x
Boston Bruins Fans 30.33% 24.60x
Cincinnati Bengals Fans 30.83% 24.50x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.47x
Jos A. Bank Clothiers 0.40% 1.46x
Mens Wearhouse 0.63% 1.37x
White House Black Market 0.43% 1.34x
Johnston and Murphy 0.58% 1.30x
Supreme 0.01% 1.26x
Club Monaco 0.02% 1.20x
Talbots 0.05% 1.18x
REI 0.02% 1.17x
Topshop 0.02% 1.17x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is wingingitinmotown.com.

Website Composition Index
wingingitinmotown.com 1.70% 65.82x
detroitjockcity.com 1.12% 60.65x
rawcharge.com 1.07% 59.83x
broadstreethockey.com 2.54% 54.64x
pensburgh.com 2.92% 53.74x
blessyouboys.com 4.11% 53.68x
secondcityhockey.com 2.60% 53.63x
lighthousehockey.com 1.15% 53.39x
puckprose.com 3.65% 52.71x
prideofdetroit.com 4.45% 52.58x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 0.55% 12.76x
General Interest 0.22% 11.87x
Hockey 12.78% 10.84x
Detroit News 16.95% 10.83x
College Sports 1.39% 10.57x
Local & Travel England - North Midlands 0.04% 9.72x
Local & Travel England - Northern England 0.10% 9.72x
Environmentally Friendly Cars 0.06% 9.69x
Michigan Cluster 26.42% 9.38x
Fantasy Sports 17.90% 9.31x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male