Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 2.2 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 33.82% 25.13x
Michigan Wolverines Fans 34.63% 23.72x
MLB Fans 29.68% 23.34x
Los Angeles Rams Fans 27.88% 23.22x
Pittsburgh Penguins Fans 30.58% 22.78x
New York Rangers Fans 31.22% 22.44x
Detroit Lions Fans 32.19% 22.17x
Notre Dame Fighting Irish Fans 30.12% 21.86x
Chicago Bears Fans 27.47% 21.57x
NHL Fans 33.78% 21.34x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.03x
Club Monaco 0.01% 1.47x
American Apparel 0.05% 1.43x
Patagonia 0.01% 1.34x
Saint Laurent Paris 0.01% 1.29x
Uniqlo 0.02% 1.29x
Chicos 0.07% 1.28x
J. Crew 0.06% 1.23x
Hugo Boss 0.04% 1.22x
Forever 21 0.05% 1.21x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is wingingitinmotown.com.

Website Composition Index
wingingitinmotown.com 2.27% 120.79x
puckprose.com 2.57% 112.31x
rawcharge.com 1.27% 102.00x
canescountry.com 1.01% 100.71x
prideofdetroit.com 5.42% 99.81x
blessyouboys.com 4.77% 96.22x
pistonpowered.com 1.19% 96.06x
blackhawkup.com 1.03% 90.54x
lighthousehockey.com 1.37% 89.63x
sidelionreport.com 2.58% 89.52x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Hockey.

Content Affinity Composition Index
Hockey 15.21% 14.48x
General Interest 0.39% 13.53x
Detroit News 17.41% 12.91x
College Sports 2.11% 11.42x
Sports Apparel 0.95% 11.16x
Fantasy Sports 18.11% 11.03x
Michigan Cluster 25.42% 10.75x
Local & Travel England - Northern England 0.08% 9.69x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 10.06% 9.38x
Illinois College Sports 0.37% 8.67x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male