Dstillery Audiences

DETROIT RED WINGS FANS

Audience Size: 2.2 Million Devices

Explore the Detroit Red Wings Fans Audience

Below you'll find more information about the Detroit Red Wings Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Detroit Red Wings Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Red Wings Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Red Wings Fans audience is Michigan Wolverines Fans.

Interest Composition Index
Michigan Wolverines Fans 35.95% 29.35x
MLB Fans 34.46% 29.23x
Los Angeles Rams Fans 34.52% 28.76x
ESPN Enthusiasts 33.22% 27.86x
Chicago Blackhawks Fans 33.10% 27.43x
Minnesota Vikings Fans 31.99% 27.35x
NFL Fans 31.94% 27.01x
Pittsburgh Penguins Fans 31.45% 26.97x
Cincinnati Bengals Fans 31.23% 26.96x
Olympic Sports Enthusiasts 39.45% 26.89x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Interest attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Red Wings Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Red Wings Fans audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.81x
Brooks Brothers 0.03% 1.38x
Ralph Lauren 0.01% 1.31x
Free People 0.02% 1.27x
Madewell 0.01% 1.26x
Talbots 0.04% 1.25x
Dressbarn 0.05% 1.19x
American Apparel 0.03% 1.18x
Banana Republic 0.08% 1.17x
Urban Outfitters 0.05% 1.16x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Location attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Red Wings Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Red Wings Fans audience is wingingitinmotown.com.

Website Composition Index
wingingitinmotown.com 1.85% 59.58x
detroitjockcity.com 1.21% 56.94x
rawcharge.com 1.01% 54.66x
blessyouboys.com 3.47% 54.34x
canescountry.com 1.18% 50.54x
prideofdetroit.com 5.77% 49.80x
secondcityhockey.com 2.53% 48.43x
lighthousehockey.com 1.14% 47.47x
hockeywilderness.com 1.05% 47.02x
broadstreethockey.com 2.57% 47.01x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Web attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Red Wings Fans audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 0.44% 15.18x
General Interest 0.20% 13.44x
Detroit News 16.77% 11.93x
Local & Travel England - North Midlands 0.04% 11.32x
Environmentally Friendly Cars 0.05% 11.31x
Local & Travel England - Northern England 0.10% 11.25x
College Sports 1.36% 11.25x
Assorted Topics (Power Trains, Drones, Web Design) 1.22% 10.80x
Illinois College Sports 0.27% 10.48x
Beer, Wine & Alcohol 2.38% 10.47x
Composition Percentage: The overlap percentage between the Detroit Red Wings Fans audience and the Content Affinity attribute.
Index: A comparison of the Detroit Red Wings Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Red Wings Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male