Explore the Detroit Trip Planners Audience
Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Detroit Trip Planners audience.
INTERESTS
The Detroit Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.
| Interest | Composition | Index |
| Online Payroll Services Users | 34.81% | 25.04x |
| Executive Travelers | 15.48% | 23.81x |
| Detroit Red Wings Fans | 29.73% | 22.58x |
| Michigan Wolverines Fans | 28.86% | 22.42x |
| Detroit Pistons Fans | 31.80% | 22.39x |
| Men's Clothing Shoppers | 15.48% | 21.72x |
| Mens Business Clothes Shoppers | 15.15% | 20.96x |
| Financial News Readers | 14.74% | 20.72x |
| Personal Stock Portfolio Managers | 16.93% | 20.68x |
| Midwestern Voters | 31.59% | 20.61x |
Composition Percentage:
The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.29% | 1.48x |
| Talbots | 0.01% | 1.32x |
| H&M | 0.01% | 1.31x |
| Express | 0.03% | 1.28x |
| Hollister | 0.02% | 1.27x |
| White House Black Market | 0.02% | 1.25x |
| J. Crew | 0.01% | 1.24x |
| Dressbarn | 0.02% | 1.18x |
| Banana Republic | 0.02% | 1.17x |
| Jos A. Bank Clothiers | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
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WEBSITES
The Detroit Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Detroit Trip Planners audience is crainsdetroit.com.
| Website | Composition | Index |
| crainsdetroit.com | 1.91% | 63.06x |
| dailytribune.com | 1.17% | 51.47x |
| mibiz.com | 1.76% | 49.34x |
| mynorth.com | 1.24% | 47.99x |
| pressandguide.com | 1.64% | 47.20x |
| dbusiness.com | 1.15% | 43.70x |
| macombdaily.com | 5.66% | 43.30x |
| michigan.gov | 1.23% | 42.49x |
| theoaklandpress.com | 7.51% | 42.17x |
| realestateone.com | 2.91% | 41.52x |
Composition Percentage:
The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 28.06% | 22.12x |
| Meeting Planning & Hotels | 0.07% | 14.80x |
| Clean Energy | 0.11% | 13.81x |
| Oil & Energy | 0.07% | 12.73x |
| European Museums, Restaurants & Events | 0.06% | 12.66x |
| Michigan Cluster | 40.24% | 12.55x |
| Public Policy Media | 0.89% | 12.23x |
| Credit Unions & Consumer Protection | 0.04% | 12.17x |
| Hobby Vehicles | 0.16% | 11.90x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.80% | 11.88x |
Composition Percentage:
The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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