Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 2.3 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 28.31% 27.38x
Executive Travelers 4.82% 23.24x
Detroit Tigers Fans 22.47% 23.22x
Michigan Wolverines Fans 29.97% 21.28x
Market Intelligence Researchers 10.01% 21.20x
Detroit Pistons Fans 35.84% 20.40x
Detroit Red Wings Fans 27.64% 20.04x
Mens Business Clothes Shoppers 6.90% 19.62x
Financial Business Intelligence Researchers 12.82% 19.30x
Restaurant Researchers 8.32% 19.09x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.07% 2.89x
White House Black Market 0.01% 1.69x
Old Navy 0.02% 1.49x
Express 0.01% 1.41x
Chicos 0.01% 1.39x
Gymboree 0.02% 1.12x
Zumiez 0.01% 0.97x
Urban Outfitters 0.01% 0.94x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is 1051thebounce.com.

Website Composition Index
1051thebounce.com 3.12% 46.05x
hourdetroit.com 3.73% 45.43x
mibiz.com 1.09% 44.12x
dbusiness.com 3.11% 42.85x
theoaklandpress.com 5.14% 42.29x
octopusthrower.com 1.01% 41.38x
macombdaily.com 4.38% 40.73x
pressandguide.com 1.25% 39.52x
realestateone.com 1.96% 38.91x
wingingitinmotown.com 1.76% 36.75x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is Detroit News.

Content Affinity Composition Index
Detroit News 22.11% 22.44x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.33% 12.93x
Michigan Cluster 34.06% 12.77x
Paper & Packaging 0.04% 11.30x
Marketing Professionals 0.04% 10.70x
Oil & Energy 0.04% 10.70x
Mining & Natural Resources 0.03% 10.59x
Canadian News 1.47% 9.42x
Local & Travel England - Northern England 0.09% 9.29x
Assorted Topics (Television, Origami, Men's Health) 0.23% 9.04x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male