Explore the Detroit Trip Planners Audience
Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Detroit Trip Planners audience.
INTERESTS
The Detroit Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.
| Interest | Composition | Index |
| Online Payroll Services Users | 36.75% | 20.87x |
| Detroit Red Wings Fans | 27.31% | 20.21x |
| Midwestern Voters | 31.83% | 20.09x |
| Detroit Pistons Fans | 30.46% | 19.88x |
| Financial News Readers | 24.86% | 19.48x |
| Market Intelligence Researchers | 26.88% | 19.33x |
| Financial Business Intelligence Researchers | 25.49% | 19.32x |
| Executive Travelers | 27.74% | 19.31x |
| Michigan Wolverines Fans | 27.24% | 18.81x |
| Executive and C-Suite | 22.03% | 18.70x |
Composition Percentage:
The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.22% | 1.99x |
| Lane Bryant | 0.01% | 1.79x |
| White House Black Market | 0.01% | 1.77x |
| Chicos | 0.01% | 1.67x |
| Old Navy | 0.02% | 1.41x |
| Mens Wearhouse | 0.02% | 1.07x |
| Victoria's Secret | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
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WEBSITES
The Detroit Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Detroit Trip Planners audience is candgnews.com.
| Website | Composition | Index |
| candgnews.com | 1.27% | 51.65x |
| wdet.org | 1.21% | 49.80x |
| grbj.com | 1.38% | 43.57x |
| dailytribune.com | 1.68% | 41.20x |
| crainsdetroit.com | 11.86% | 38.20x |
| hometownlife.com | 7.45% | 37.88x |
| spartanavenue.com | 1.48% | 37.75x |
| henryford.com | 3.30% | 37.20x |
| wjr.com | 1.00% | 37.16x |
| experiencegr.com | 1.77% | 36.34x |
Composition Percentage:
The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.21% | 24.29x |
| Institutional Investing | 1.51% | 19.84x |
| Detroit News | 36.09% | 19.41x |
| Real Estate Cluster | 1.18% | 16.48x |
| Retail Industry News | 0.91% | 15.39x |
| Business News & Information Readers | 5.82% | 14.60x |
| Philanthropy - Nonprofits | 0.50% | 14.38x |
| College Sports | 1.20% | 14.16x |
| Community Planning & Transportation | 0.75% | 13.45x |
| Marketing Professionals | 2.01% | 13.33x |
Composition Percentage:
The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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