Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 1.9 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 38.69% 24.59x
Detroit Red Wings Fans 30.72% 23.36x
Executive Travelers 24.28% 22.31x
Michigan Wolverines Fans 30.86% 21.54x
Financial News Readers 22.08% 21.50x
Detroit Pistons Fans 32.69% 21.30x
Men's Clothing Shoppers 23.31% 21.18x
Midwestern Voters 35.16% 21.16x
Financial Business Intelligence Researchers 22.27% 20.61x
Market Intelligence Researchers 24.18% 20.51x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.63x
Journeys 0.01% 1.41x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is crainsdetroit.com.

Website Composition Index
crainsdetroit.com 6.25% 51.01x
dailytribune.com 1.34% 46.08x
mibiz.com 2.17% 43.72x
voicenews.com 1.20% 41.55x
spartanavenue.com 1.25% 41.24x
wsjm.com 1.17% 40.58x
livingstondaily.com 2.23% 40.14x
macombdaily.com 5.66% 40.03x
pressandguide.com 2.14% 39.40x
theoaklandpress.com 8.38% 37.81x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.

Content Affinity Composition Index
General Interest 0.05% 23.55x
Institutional Investing 0.24% 20.65x
Detroit News 34.93% 20.35x
Chemicals 0.06% 16.86x
Business News & Information Readers 1.10% 16.56x
College Sports 0.44% 16.11x
Real Estate Cluster 0.42% 15.36x
Franchising 0.03% 14.74x
Local & Travel England - North Midlands 0.06% 13.42x
Office Furniture Design 0.06% 13.42x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male