DETROIT TRIP PLANNERS

Audience Size: 2.8 Million Devices

View All Audiences

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Detroit Trip Planners audience.

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Detroit Red Wings Fans.

Interest	Composition	Index
Detroit Red Wings Fans	21.36%	17.94x
Liberal News Readers	20.64%	17.82x
Financial News Readers	22.71%	17.65x
Financial Business Intelligence Researchers	24.84%	17.59x
Market Intelligence Researchers	27.52%	17.30x
Midwestern Voters	29.13%	16.51x
Executive and C-Suite	25.35%	16.49x
Advertising Professionals	24.14%	16.45x
Media Buying Professionals	24.91%	16.22x
Detroit Pistons Fans	23.25%	16.05x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is American Apparel.

Location	Composition	Index
American Apparel	0.08%	2.17x
Express Outlets	0.01%	1.92x
Ann Taylor	0.04%	1.77x
Levi Strauss	0.02%	1.75x
Hugo Boss	0.04%	1.72x
Joe's Jeans	0.01%	1.69x
Zara	0.05%	1.67x
Brooks Brothers	0.06%	1.66x
Intermix	0.01%	1.64x
Club Monaco	0.01%	1.63x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is dbusiness.com.

Website	Composition	Index
dbusiness.com	1.85%	102.48x
deadlinedetroit.com	1.78%	98.13x
hourdetroit.com	2.13%	91.89x
candgnews.com	2.97%	89.14x
mibiz.com	1.15%	88.93x
wdet.org	2.04%	88.32x
crainsdetroit.com	10.88%	81.59x
broadwayindetroit.com	1.88%	79.46x
realestateone.com	2.26%	76.83x
hometownlife.com	4.99%	73.12x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.62%	23.96x
Detroit News	32.35%	22.99x
Institutional Investing	2.72%	16.40x
Michigan Cluster	35.17%	14.66x
Real Estate Cluster	2.25%	14.61x
Retail Industry News	1.65%	14.40x
Philanthropy - Nonprofits	1.34%	13.53x
Community Planning & Transportation	1.29%	13.44x
Marketing Professionals	5.10%	11.80x
Meeting Planning & Hotels	0.94%	11.67x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male