Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 1.5 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 36.56% 24.72x
Detroit Red Wings Fans 30.24% 23.51x
Executive Travelers 21.98% 23.40x
Michigan Wolverines Fans 29.91% 22.26x
Financial News Readers 20.27% 22.20x
Men's Clothing Shoppers 21.58% 21.99x
Financial Business Intelligence Researchers 21.03% 21.48x
Market Intelligence Researchers 23.09% 21.42x
Detroit Pistons Fans 32.23% 21.39x
Midwestern Voters 34.57% 21.22x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.62x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is crainsdetroit.com.

Website Composition Index
crainsdetroit.com 5.09% 55.51x
dailytribune.com 1.41% 49.40x
mibiz.com 2.20% 46.46x
spartanavenue.com 1.53% 42.94x
pressandguide.com 2.26% 42.83x
voicenews.com 1.15% 42.18x
detroitjockcity.com 1.51% 41.79x
livingstondaily.com 2.05% 41.26x
macombdaily.com 5.96% 40.15x
sidelionreport.com 2.52% 39.98x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.16% 21.91x
Detroit News 33.77% 20.31x
Business News & Information Readers 0.68% 16.94x
Chemicals 0.04% 16.52x
Social & Demographic Trends 0.04% 14.86x
Real Estate Cluster 0.32% 13.46x
Michigan Cluster 43.31% 13.04x
Men's Dress Shirt Shopping 0.07% 12.84x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.29% 12.81x
Insurance Cluster 0.14% 12.78x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male