Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 36.75% 20.87x
Detroit Red Wings Fans 27.31% 20.21x
Midwestern Voters 31.83% 20.09x
Detroit Pistons Fans 30.46% 19.88x
Financial News Readers 24.86% 19.48x
Market Intelligence Researchers 26.88% 19.33x
Financial Business Intelligence Researchers 25.49% 19.32x
Executive Travelers 27.74% 19.31x
Michigan Wolverines Fans 27.24% 18.81x
Executive and C-Suite 22.03% 18.70x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.99x
Lane Bryant 0.01% 1.79x
White House Black Market 0.01% 1.77x
Chicos 0.01% 1.67x
Old Navy 0.02% 1.41x
Mens Wearhouse 0.02% 1.07x
Victoria's Secret 0.01% 0.93x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is candgnews.com.

Website Composition Index
candgnews.com 1.27% 51.65x
wdet.org 1.21% 49.80x
grbj.com 1.38% 43.57x
dailytribune.com 1.68% 41.20x
crainsdetroit.com 11.86% 38.20x
hometownlife.com 7.45% 37.88x
spartanavenue.com 1.48% 37.75x
henryford.com 3.30% 37.20x
wjr.com 1.00% 37.16x
experiencegr.com 1.77% 36.34x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.

Content Affinity Composition Index
General Interest 0.21% 24.29x
Institutional Investing 1.51% 19.84x
Detroit News 36.09% 19.41x
Real Estate Cluster 1.18% 16.48x
Retail Industry News 0.91% 15.39x
Business News & Information Readers 5.82% 14.60x
Philanthropy - Nonprofits 0.50% 14.38x
College Sports 1.20% 14.16x
Community Planning & Transportation 0.75% 13.45x
Marketing Professionals 2.01% 13.33x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male