Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 37.27% 23.43x
Detroit Pistons Fans 33.61% 19.95x
Midwestern Voters 35.69% 19.75x
Detroit Red Wings Fans 29.26% 19.58x
Michigan Wolverines Fans 29.58% 19.24x
Executive Travelers 23.99% 19.04x
Financial News Readers 23.14% 18.55x
Market Intelligence Researchers 23.90% 18.38x
Financial Business Intelligence Researchers 23.17% 18.19x
Personal Stock Portfolio Managers 23.03% 17.96x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.67x
Buckle 0.01% 1.56x
Victoria's Secret 0.01% 1.31x
Chicos 0.01% 1.29x
Journeys 0.01% 1.17x
Maurices 0.02% 1.17x
Old Navy 0.01% 1.15x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is grbj.com.

Website Composition Index
grbj.com 1.06% 45.47x
dailytribune.com 2.00% 42.27x
crainsdetroit.com 12.67% 41.78x
henryford.com 2.54% 40.19x
experiencegr.com 1.42% 39.57x
mibiz.com 1.54% 39.17x
wjr.com 1.03% 38.35x
michiganlegalhelp.org 1.20% 37.83x
hometownlife.com 7.94% 37.74x
macombdaily.com 7.43% 35.89x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.

Content Affinity Composition Index
General Interest 0.14% 23.95x
Detroit News 40.23% 19.37x
Institutional Investing 1.01% 18.74x
Cars, Travel & Food 0.03% 15.56x
Retail Industry News 0.66% 14.57x
College Sports 0.98% 14.45x
Real Estate Cluster 0.81% 14.25x
Business News & Information Readers 4.02% 14.03x
Philanthropy - Nonprofits 0.36% 12.95x
Paper & Packaging 0.18% 12.72x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male