DETROIT TRIP PLANNERS

Audience Size: 2.7 Million Devices

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Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Detroit Trip Planners audience.

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.

Interest	Composition	Index
Online Payroll Services Users	38.68%	19.61x
Detroit Red Wings Fans	29.17%	17.91x
Detroit Pistons Fans	32.32%	17.68x
Michigan Wolverines Fans	27.72%	17.39x
Executive Travelers	24.68%	16.95x
Midwestern Voters	35.05%	16.88x
Market Intelligence Researchers	23.26%	16.09x
Financial News Readers	21.97%	16.05x
Men's Clothing Shoppers	23.54%	15.96x
Personal Stock Portfolio Managers	22.61%	15.82x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Forever 21.

Location	Composition	Index
Forever 21	0.01%	2.07x
H&M	0.01%	2.03x
Dressbarn	0.02%	1.87x
Gymboree	0.01%	1.68x
Carhartt	0.25%	1.64x
White House Black Market	0.01%	1.62x
Talbots	0.01%	1.56x
Lane Bryant	0.01%	1.54x
LOFT	0.01%	1.52x
Banana Republic	0.01%	1.51x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is crainsdetroit.com.

Website	Composition	Index
crainsdetroit.com	10.79%	39.09x
gophouse.org	1.24%	38.13x
henryford.com	1.93%	37.80x
experiencegr.com	1.10%	37.76x
dailytribune.com	1.82%	37.45x
mibiz.com	1.76%	36.69x
wsjm.com	1.99%	34.15x
hometownlife.com	7.61%	34.06x
voicenews.com	1.68%	33.70x
grandhaventribune.com	1.26%	33.34x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.09%	17.91x
Institutional Investing	0.87%	17.66x
Detroit News	38.01%	16.93x
Franchising	0.09%	13.33x
College Sports	0.83%	13.12x
Business News & Information Readers	3.22%	12.73x
Real Estate Cluster	0.73%	12.72x
Paper & Packaging	0.13%	11.65x
Retail Industry News	0.54%	11.48x
Chemicals	0.13%	11.30x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male