DETROIT TRIP PLANNERS

Audience Size: 3 Million Devices

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Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Detroit Trip Planners audience.

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.

Interest	Composition	Index
Online Payroll Services Users	37.67%	23.77x
Executive Travelers	26.01%	22.81x
Michigan Wolverines Fans	31.95%	22.03x
Detroit Red Wings Fans	31.57%	21.84x
Financial News Readers	22.14%	21.69x
Men's Clothing Shoppers	25.16%	21.37x
Personal Stock Portfolio Managers	24.65%	21.32x
Detroit Pistons Fans	35.18%	21.30x
Market Intelligence Researchers	25.59%	21.21x
Financial Business Intelligence Researchers	23.68%	20.79x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Carhartt.

Location	Composition	Index
Carhartt	0.21%	1.57x
White House Black Market	0.01%	1.48x
Maurices	0.02%	1.31x
Mens Wearhouse	0.02%	1.29x
LOFT	0.01%	1.25x
Express	0.01%	1.23x
Buckle	0.01%	1.19x
Victoria's Secret	0.01%	0.99x
Journeys	0.01%	0.98x
The Childrens Place	0.01%	0.79x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is crainsdetroit.com.

Website	Composition	Index
crainsdetroit.com	7.19%	50.64x
henryford.com	1.10%	50.12x
dailytribune.com	1.38%	47.07x
mibiz.com	1.53%	45.04x
wsjm.com	1.40%	43.31x
voicenews.com	1.26%	43.28x
hometownlife.com	5.89%	43.16x
macombdaily.com	5.34%	42.04x
spartanavenue.com	1.31%	41.81x
livingstondaily.com	2.26%	40.99x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.06%	18.13x
Institutional Investing	0.42%	17.96x
Detroit News	31.25%	17.78x
Drawing & Animation	0.03%	17.63x
Business News & Information Readers	1.86%	14.97x
College Sports	0.56%	14.81x
Men's Fashion Shopping	0.04%	14.64x
Chemicals	0.09%	14.56x
Real Estate Cluster	0.53%	14.41x
Franchising	0.05%	13.02x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male