Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 2.6 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 36.15% 23.42x
Executive Travelers 21.75% 22.87x
Detroit Red Wings Fans 30.00% 21.83x
Michigan Wolverines Fans 30.47% 21.55x
Men's Clothing Shoppers 20.76% 20.97x
Detroit Pistons Fans 31.44% 20.92x
Financial News Readers 20.26% 20.41x
Market Intelligence Researchers 22.82% 20.06x
Personal Stock Portfolio Managers 21.98% 20.06x
Mens Business Clothes Shoppers 20.03% 19.74x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is H&M.

Location Composition Index
H&M 0.02% 1.95x
Talbots 0.02% 1.76x
Hollister 0.02% 1.66x
Carhartt 0.29% 1.50x
LOFT 0.02% 1.40x
Eddie Bauer 0.01% 1.32x
Mens Wearhouse 0.03% 1.29x
White House Black Market 0.02% 1.27x
Express 0.02% 1.27x
Gymboree 0.02% 1.26x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is crainsdetroit.com.

Website Composition Index
crainsdetroit.com 2.78% 56.03x
dailytribune.com 1.24% 48.95x
mibiz.com 1.96% 45.90x
pressandguide.com 1.74% 44.46x
mynorth.com 1.73% 41.98x
michigan.gov 1.33% 40.28x
macombdaily.com 5.56% 40.14x
theoaklandpress.com 7.66% 39.38x
detroitjockcity.com 1.67% 37.94x
spartanavenue.com 1.51% 37.07x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.07% 22.02x
Detroit News 29.95% 20.43x
Business News & Information Readers 0.20% 15.88x
Insurance Cluster 0.06% 14.23x
Shipping & Logistics 0.17% 13.96x
Men's Dress Shirt Shopping 0.04% 13.66x
Oil & Energy 0.18% 13.20x
Michigan Cluster 41.08% 12.19x
Public Policy Media 1.18% 12.17x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.22% 11.90x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male