Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 2.7 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Detroit Red Wings Fans.

Interest Composition Index
Detroit Red Wings Fans 20.40% 26.35x
Midwestern Voters 27.24% 25.39x
Financial News Readers 23.10% 25.06x
Market Intelligence Researchers 27.10% 25.05x
Liberal News Readers 21.33% 25.03x
Financial Business Intelligence Researchers 25.07% 25.02x
Advertising Professionals 23.24% 23.43x
Executive and C-Suite 25.43% 23.05x
Media Buying Professionals 24.56% 23.02x
Detroit Pistons Fans 21.46% 22.73x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.42x
Mens Wearhouse 0.46% 1.31x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is dbusiness.com.

Website Composition Index
dbusiness.com 1.59% 98.20x
deadlinedetroit.com 1.56% 89.96x
hourdetroit.com 1.87% 89.55x
wdet.org 2.30% 81.24x
crainsdetroit.com 11.39% 80.50x
candgnews.com 3.24% 80.13x
dailytribune.com 1.13% 77.00x
realestateone.com 2.03% 75.59x
broadwayindetroit.com 1.97% 75.55x
waynecounty.com 1.81% 69.38x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is Detroit News.

Content Affinity Composition Index
Detroit News 34.22% 24.93x
Institutional Investing 2.77% 18.33x
Real Estate Cluster 2.32% 16.43x
Michigan Cluster 37.49% 16.05x
Retail Industry News 1.68% 15.93x
Marketing Professionals 4.80% 13.03x
Business News & Information Readers 9.90% 12.81x
College Sports 1.89% 11.79x
Assorted Topics (Viral Media, Paid Traffic) 5.92% 11.79x
Mobile Industry Information 1.63% 11.56x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male