DETROIT TRIP PLANNERS

Audience Size: 3.6 Million Devices

View All Audiences

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Detroit Trip Planners audience.

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Market Intelligence Researchers.

Interest	Composition	Index
Market Intelligence Researchers	30.75%	23.93x
Financial Business Intelligence Researchers	28.12%	23.62x
Financial News Readers	27.33%	23.44x
Detroit Red Wings Fans	26.25%	22.82x
Executive and C-Suite	27.75%	22.49x
Liberal News Readers	25.65%	22.41x
Media Buying Professionals	28.90%	21.84x
Advertising Professionals	27.02%	21.45x
Men's Clothing Shoppers	27.50%	21.32x
Detroit Pistons Fans	28.54%	21.21x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Supreme.

Location	Composition	Index
Supreme	0.02%	2.65x
Bonobos	0.18%	2.43x
Everlane	0.01%	2.41x
Topshop	0.03%	1.59x
Jos A. Bank Clothiers	0.38%	1.56x
Club Monaco	0.02%	1.50x
Johnston and Murphy	0.64%	1.50x
White House Black Market	0.43%	1.47x
American Apparel	0.04%	1.43x
Mens Wearhouse	0.58%	1.41x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is crainsdetroit.com.

Website	Composition	Index
crainsdetroit.com	7.25%	59.16x
realestateone.com	1.05%	57.00x
wdet.org	1.73%	55.84x
broadwayindetroit.com	1.16%	55.72x
candgnews.com	2.52%	54.57x
dailytribune.com	1.13%	54.51x
naias.com	1.09%	50.10x
beaumont.org	1.91%	49.33x
hometownlife.com	5.15%	48.41x
mynorth.com	1.27%	46.34x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.37%	21.47x
Detroit News	28.97%	18.99x
Institutional Investing	2.47%	16.10x
Real Estate Cluster	1.83%	14.35x
Philanthropy - Nonprofits	0.92%	13.40x
Retail Industry News	1.47%	13.19x
Paper & Packaging	0.62%	12.68x
Community Planning & Transportation	0.94%	12.48x
Michigan Cluster	33.96%	12.25x
Business News & Information Readers	8.98%	11.82x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male