Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 35.64% 20.47x
Detroit Red Wings Fans 28.50% 20.03x
Executive Travelers 22.28% 19.67x
Michigan Wolverines Fans 29.19% 19.17x
Financial News Readers 20.82% 18.69x
Men's Clothing Shoppers 20.85% 18.59x
Market Intelligence Researchers 23.72% 18.19x
Detroit Pistons Fans 29.96% 18.17x
Financial Business Intelligence Researchers 20.15% 18.16x
Executive and C-Suite 17.41% 17.81x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.70x
LOFT 0.01% 1.58x
White House Black Market 0.01% 1.44x
Buckle 0.01% 1.38x
Carhartt 0.14% 1.35x
Victoria's Secret 0.02% 1.28x
Express 0.01% 1.25x
Maurices 0.02% 1.17x
Journeys 0.02% 1.15x
Mens Wearhouse 0.01% 1.09x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is crainsdetroit.com.

Website Composition Index
crainsdetroit.com 4.00% 51.54x
dailytribune.com 1.36% 44.76x
mibiz.com 2.10% 42.71x
pressandguide.com 2.03% 40.24x
voicenews.com 1.09% 38.94x
michigan.gov 1.45% 38.55x
spartanavenue.com 1.36% 36.84x
macombdaily.com 5.80% 36.75x
theoaklandpress.com 8.13% 35.43x
fox2detroit.com 13.20% 35.16x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.12% 18.90x
Detroit News 30.79% 18.22x
Business News & Information Readers 0.46% 15.75x
Illinois Education 0.04% 14.40x
Professional Audio Visual 0.03% 12.32x
Retail Industry News 0.12% 12.01x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.28% 12.00x
Public Policy Media 1.35% 11.63x
Oil & Energy 0.26% 11.61x
Michigan Cluster 41.06% 11.60x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male