DETROIT TRIP PLANNERS

Audience Size: 2.4 Million Devices

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Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Detroit Trip Planners audience.

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Detroit Red Wings Fans.

Interest	Composition	Index
Detroit Red Wings Fans	21.77%	31.14x
Financial Business Intelligence Researchers	24.22%	30.64x
Market Intelligence Researchers	27.10%	30.49x
Midwestern Voters	28.17%	30.37x
Financial News Readers	23.78%	30.11x
Liberal News Readers	22.51%	29.75x
Advertising Professionals	23.15%	28.13x
Executive and C-Suite	24.48%	28.05x
Media Buying Professionals	24.84%	27.43x
Michigan Wolverines Fans	20.99%	26.94x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.15x
Bonobos	0.12%	2.11x
Johnston and Murphy	0.25%	1.89x
Hugo Boss	0.05%	1.80x
American Apparel	0.07%	1.77x
The North Face	0.04%	1.69x
Jos A. Bank Clothiers	0.43%	1.57x
Supreme	0.02%	1.54x
Patagonia	0.02%	1.50x
Urban Outfitters	0.07%	1.48x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is dbusiness.com.

Website	Composition	Index
dbusiness.com	1.50%	105.26x
hourdetroit.com	1.81%	96.72x
deadlinedetroit.com	1.49%	94.35x
crainsdetroit.com	12.06%	87.16x
wdet.org	2.72%	83.53x
broadwayindetroit.com	2.07%	82.92x
realestateone.com	1.99%	81.69x
candgnews.com	3.77%	81.20x
dailytribune.com	1.53%	80.04x
waynecounty.com	1.75%	78.10x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.56%	29.12x
Detroit News	36.30%	24.55x
Institutional Investing	2.90%	18.72x
Real Estate Cluster	2.29%	16.54x
Retail Industry News	1.73%	15.97x
Michigan Cluster	39.65%	15.83x
Philanthropy - Nonprofits	1.20%	15.41x
Community Planning & Transportation	1.20%	14.97x
Paper & Packaging	0.78%	14.71x
Meeting Planning & Hotels	0.84%	13.68x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male