DETROIT TRIP PLANNERS

Audience Size: 2.6 Million Devices

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Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Detroit Trip Planners audience.

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Financial Business Intelligence Researchers.

Interest	Composition	Index
Financial Business Intelligence Researchers	27.18%	24.88x
Market Intelligence Researchers	30.51%	24.87x
Financial News Readers	26.37%	24.64x
Executive and C-Suite	25.79%	23.79x
Detroit Red Wings Fans	27.18%	23.55x
Media Buying Professionals	26.98%	23.28x
Liberal News Readers	25.09%	23.27x
Personal Stock Portfolio Managers	26.64%	22.99x
Men's Clothing Shoppers	27.00%	22.86x
Advertising Professionals	26.06%	22.47x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Carhartt.

Location	Composition	Index
Carhartt	0.10%	2.06x
Bonobos	0.04%	2.00x
Madewell	0.02%	1.97x
American Apparel	0.04%	1.78x
The North Face	0.02%	1.69x
Brooks Brothers	0.03%	1.61x
Armani	0.03%	1.55x
Hugo Boss	0.04%	1.52x
Lululemon	0.04%	1.50x
Urban Outfitters	0.05%	1.43x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is crainsdetroit.com.

Website	Composition	Index
crainsdetroit.com	6.49%	58.99x
broadwayindetroit.com	1.07%	58.94x
candgnews.com	2.56%	57.11x
wdet.org	1.58%	54.30x
dailytribune.com	1.05%	48.44x
macombdaily.com	5.06%	44.16x
modernhealthcare.com	1.18%	43.70x
grbj.com	1.84%	43.08x
waynecounty.com	1.02%	42.34x
hometownlife.com	5.31%	42.17x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.32%	22.27x
Detroit News	28.58%	20.33x
Institutional Investing	2.34%	16.95x
Real Estate Cluster	1.67%	15.55x
Retail Industry News	1.31%	14.11x
Philanthropy - Nonprofits	0.81%	13.99x
Paper & Packaging	0.53%	13.75x
Business News & Information Readers	8.40%	12.90x
Michigan Cluster	34.99%	12.82x
Marketing Professionals	3.25%	12.44x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male