Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Detroit Red Wings Fans.

Interest Composition Index
Detroit Red Wings Fans 21.77% 31.14x
Financial Business Intelligence Researchers 24.22% 30.64x
Market Intelligence Researchers 27.10% 30.49x
Midwestern Voters 28.17% 30.37x
Financial News Readers 23.78% 30.11x
Liberal News Readers 22.51% 29.75x
Advertising Professionals 23.15% 28.13x
Executive and C-Suite 24.48% 28.05x
Media Buying Professionals 24.84% 27.43x
Michigan Wolverines Fans 20.99% 26.94x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.01% 2.15x
Bonobos 0.12% 2.11x
Johnston and Murphy 0.25% 1.89x
Hugo Boss 0.05% 1.80x
American Apparel 0.07% 1.77x
The North Face 0.04% 1.69x
Jos A. Bank Clothiers 0.43% 1.57x
Supreme 0.02% 1.54x
Patagonia 0.02% 1.50x
Urban Outfitters 0.07% 1.48x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is dbusiness.com.

Website Composition Index
dbusiness.com 1.50% 105.26x
hourdetroit.com 1.81% 96.72x
deadlinedetroit.com 1.49% 94.35x
crainsdetroit.com 12.06% 87.16x
wdet.org 2.72% 83.53x
broadwayindetroit.com 2.07% 82.92x
realestateone.com 1.99% 81.69x
candgnews.com 3.77% 81.20x
dailytribune.com 1.53% 80.04x
waynecounty.com 1.75% 78.10x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.

Content Affinity Composition Index
General Interest 0.56% 29.12x
Detroit News 36.30% 24.55x
Institutional Investing 2.90% 18.72x
Real Estate Cluster 2.29% 16.54x
Retail Industry News 1.73% 15.97x
Michigan Cluster 39.65% 15.83x
Philanthropy - Nonprofits 1.20% 15.41x
Community Planning & Transportation 1.20% 14.97x
Paper & Packaging 0.78% 14.71x
Meeting Planning & Hotels 0.84% 13.68x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male