Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 2.5 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 34.81% 25.04x
Executive Travelers 15.48% 23.81x
Detroit Red Wings Fans 29.73% 22.58x
Michigan Wolverines Fans 28.86% 22.42x
Detroit Pistons Fans 31.80% 22.39x
Men's Clothing Shoppers 15.48% 21.72x
Mens Business Clothes Shoppers 15.15% 20.96x
Financial News Readers 14.74% 20.72x
Personal Stock Portfolio Managers 16.93% 20.68x
Midwestern Voters 31.59% 20.61x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.29% 1.48x
Talbots 0.01% 1.32x
H&M 0.01% 1.31x
Express 0.03% 1.28x
Hollister 0.02% 1.27x
White House Black Market 0.02% 1.25x
J. Crew 0.01% 1.24x
Dressbarn 0.02% 1.18x
Banana Republic 0.02% 1.17x
Jos A. Bank Clothiers 0.02% 1.14x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is crainsdetroit.com.

Website Composition Index
crainsdetroit.com 1.91% 63.06x
dailytribune.com 1.17% 51.47x
mibiz.com 1.76% 49.34x
mynorth.com 1.24% 47.99x
pressandguide.com 1.64% 47.20x
dbusiness.com 1.15% 43.70x
macombdaily.com 5.66% 43.30x
michigan.gov 1.23% 42.49x
theoaklandpress.com 7.51% 42.17x
realestateone.com 2.91% 41.52x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is Detroit News.

Content Affinity Composition Index
Detroit News 28.06% 22.12x
Meeting Planning & Hotels 0.07% 14.80x
Clean Energy 0.11% 13.81x
Oil & Energy 0.07% 12.73x
European Museums, Restaurants & Events 0.06% 12.66x
Michigan Cluster 40.24% 12.55x
Public Policy Media 0.89% 12.23x
Credit Unions & Consumer Protection 0.04% 12.17x
Hobby Vehicles 0.16% 11.90x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.80% 11.88x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male