DETROIT TRIP PLANNERS

Audience Size: 2.9 Million Devices

View All Audiences

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Detroit Trip Planners audience.

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Detroit Red Wings Fans.

Interest	Composition	Index
Detroit Red Wings Fans	20.60%	17.30x
Liberal News Readers	18.81%	16.10x
Financial Business Intelligence Researchers	21.02%	15.69x
Financial News Readers	19.19%	15.58x
Market Intelligence Researchers	22.87%	15.51x
Midwestern Voters	29.26%	15.40x
Detroit Pistons Fans	23.04%	15.38x
Executive and C-Suite	21.92%	15.11x
Michigan Wolverines Fans	9.35%	15.01x
Advertising Professionals	22.90%	14.48x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.01%	2.06x
American Apparel	0.04%	1.87x
Patagonia	0.01%	1.80x
Intermix	0.01%	1.68x
Ann Taylor	0.02%	1.52x
REI	0.02%	1.50x
Free People	0.02%	1.50x
Zara	0.03%	1.44x
Joe's Jeans	0.00%	1.42x
Urban Outfitters	0.05%	1.42x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is dso.org.

Website	Composition	Index
dso.org	0.27%	110.09x
dia.org	0.20%	109.87x
districtdetroit.com	0.32%	107.61x
detcityfc.com	0.25%	106.82x
shoppartridgecreek.com	0.21%	106.71x
empoweringmichigan.com	0.25%	105.61x
shoptwelveoaks.com	0.27%	105.03x
olympiaentertainment.com	0.91%	102.91x
dbusiness.com	1.91%	96.80x
statechampsnetwork.com	0.21%	96.15x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	32.21%	24.14x
General Interest	0.72%	23.48x
Michigan Cluster	33.82%	15.14x
Institutional Investing	2.59%	14.33x
Real Estate Cluster	2.22%	13.45x
Retail Industry News	1.61%	12.91x
Philanthropy - Nonprofits	1.44%	12.16x
Community Planning & Transportation	1.42%	11.29x
Marketing Professionals	5.31%	10.50x
Business News & Information Readers	9.29%	10.33x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age and income brackets.

Age

65+

Income

Over $250,000