DETROIT TRIP PLANNERS

Audience Size: 5 Million Devices

View All Audiences

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Detroit Trip Planners audience.

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Market Intelligence Researchers.

Interest	Composition	Index
Market Intelligence Researchers	32.53%	18.19x
Financial Business Intelligence Researchers	31.33%	17.90x
Financial News Readers	30.92%	17.65x
Detroit Red Wings Fans	25.83%	17.30x
Executive and C-Suite	29.85%	17.12x
Liberal News Readers	28.70%	17.01x
Media Buying Professionals	30.99%	16.74x
Advertising Professionals	28.68%	16.54x
Cleveland Cavaliers Fans	26.73%	16.45x
Detroit Pistons Fans	27.14%	16.39x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is American Apparel.

Location	Composition	Index
American Apparel	0.04%	2.09x
Bonobos	0.02%	1.95x
Ann Taylor	0.02%	1.78x
Kate Spade	0.03%	1.59x
Urban Outfitters	0.04%	1.58x
Lululemon	0.04%	1.58x
Tommy Bahama	0.02%	1.54x
Madewell	0.02%	1.53x
Armani	0.02%	1.46x
Jos A. Bank Clothiers	0.05%	1.44x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is candgnews.com.

Website	Composition	Index
candgnews.com	1.30%	39.30x
wdet.org	1.20%	38.51x
crainsdetroit.com	5.13%	37.64x
grbj.com	1.35%	33.49x
hometownlife.com	4.61%	31.41x
macombdaily.com	4.09%	30.69x
spartanavenue.com	1.19%	30.55x
theoaklandpress.com	6.08%	30.15x
livingstondaily.com	2.06%	28.14x
michigan.org	2.67%	27.79x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.

Content Affinity	Composition	Index
General Interest	0.24%	17.84x
Detroit News	23.48%	16.81x
Institutional Investing	1.73%	15.25x
Real Estate Cluster	1.27%	13.70x
Retail Industry News	0.96%	12.11x
Philanthropy - Nonprofits	0.57%	11.96x
Paper & Packaging	0.35%	11.58x
Business News & Information Readers	6.75%	11.43x
Marketing Professionals	2.33%	11.00x
College Sports	1.16%	10.65x

Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Detroit Trip Planners audience to the internet population.

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male