Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 2.7 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 38.68% 19.61x
Detroit Red Wings Fans 29.17% 17.91x
Detroit Pistons Fans 32.32% 17.68x
Michigan Wolverines Fans 27.72% 17.39x
Executive Travelers 24.68% 16.95x
Midwestern Voters 35.05% 16.88x
Market Intelligence Researchers 23.26% 16.09x
Financial News Readers 21.97% 16.05x
Men's Clothing Shoppers 23.54% 15.96x
Personal Stock Portfolio Managers 22.61% 15.82x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Forever 21.

Location Composition Index
Forever 21 0.01% 2.07x
H&M 0.01% 2.03x
Dressbarn 0.02% 1.87x
Gymboree 0.01% 1.68x
Carhartt 0.25% 1.64x
White House Black Market 0.01% 1.62x
Talbots 0.01% 1.56x
Lane Bryant 0.01% 1.54x
LOFT 0.01% 1.52x
Banana Republic 0.01% 1.51x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is crainsdetroit.com.

Website Composition Index
crainsdetroit.com 10.79% 39.09x
gophouse.org 1.24% 38.13x
henryford.com 1.93% 37.80x
experiencegr.com 1.10% 37.76x
dailytribune.com 1.82% 37.45x
mibiz.com 1.76% 36.69x
wsjm.com 1.99% 34.15x
hometownlife.com 7.61% 34.06x
voicenews.com 1.68% 33.70x
grandhaventribune.com 1.26% 33.34x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is General Interest.

Content Affinity Composition Index
General Interest 0.09% 17.91x
Institutional Investing 0.87% 17.66x
Detroit News 38.01% 16.93x
Franchising 0.09% 13.33x
College Sports 0.83% 13.12x
Business News & Information Readers 3.22% 12.73x
Real Estate Cluster 0.73% 12.72x
Paper & Packaging 0.13% 11.65x
Retail Industry News 0.54% 11.48x
Chemicals 0.13% 11.30x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male