Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 2.9 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Detroit Red Wings Fans.

Interest Composition Index
Detroit Red Wings Fans 22.57% 16.78x
Financial Business Intelligence Researchers 21.25% 16.77x
Liberal News Readers 19.72% 16.72x
Market Intelligence Researchers 23.83% 16.59x
Financial News Readers 20.59% 16.56x
Executive and C-Suite 22.84% 15.81x
Midwestern Voters 28.94% 15.77x
Media Buying Professionals 22.95% 15.36x
Detroit Pistons Fans 24.34% 15.35x
Advertising Professionals 22.68% 15.33x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.31x
American Apparel 0.05% 1.91x
Club Monaco 0.01% 1.84x
Intermix 0.01% 1.61x
Urban Outfitters 0.05% 1.47x
Brooks Brothers 0.04% 1.42x
Chicos 0.06% 1.41x
Kate Spade 0.02% 1.38x
Tommy Bahama 0.03% 1.29x
Lululemon 0.06% 1.28x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is dbusiness.com.

Website Composition Index
dbusiness.com 1.91% 87.99x
deadlinedetroit.com 2.24% 85.04x
candgnews.com 2.66% 83.06x
hourdetroit.com 2.09% 81.09x
wdet.org 1.98% 78.55x
mibiz.com 1.22% 77.57x
crainsdetroit.com 8.57% 75.55x
broadwayindetroit.com 1.67% 70.15x
hometownlife.com 4.78% 68.80x
realestateone.com 2.48% 64.50x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is Detroit News.

Content Affinity Composition Index
Detroit News 32.06% 23.75x
General Interest 0.70% 23.74x
Institutional Investing 2.70% 15.28x
Michigan Cluster 34.88% 14.69x
Real Estate Cluster 2.28% 14.03x
Retail Industry News 1.64% 13.33x
Philanthropy - Nonprofits 1.39% 12.78x
Community Planning & Transportation 1.43% 12.12x
Meeting Planning & Hotels 1.01% 11.20x
Marketing Professionals 5.27% 11.06x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male