Dstillery Audiences

DETROIT TRIP PLANNERS

Audience Size: 1.7 Million Devices

Explore the Detroit Trip Planners Audience

Below you'll find more information about the Detroit Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Detroit Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Detroit Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Detroit Trip Planners audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 36.99% 24.30x
Detroit Red Wings Fans 28.92% 23.02x
Michigan Wolverines Fans 29.77% 22.56x
Detroit Pistons Fans 33.81% 22.13x
Detroit Tigers Fans 29.44% 21.27x
Executive Travelers 11.73% 21.09x
Mens Business Clothes Shoppers 10.66% 18.83x
Men's Clothing Shoppers 11.53% 18.74x
Market Intelligence Researchers 16.93% 18.44x
Midwestern Voters 33.97% 18.27x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Interest attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Detroit Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Detroit Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.08% 2.20x
Lululemon 0.01% 1.78x
Carhartt 0.23% 1.69x
Dressbarn 0.01% 1.68x
Talbots 0.01% 1.44x
LOFT 0.02% 1.44x
J. Crew 0.01% 1.24x
Mens Wearhouse 0.02% 1.15x
White House Black Market 0.02% 1.12x
Buckle 0.01% 1.10x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Location attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Detroit Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Detroit Trip Planners audience is dailytribune.com.

Website Composition Index
dailytribune.com 1.12% 52.50x
1051thebounce.com 4.75% 47.58x
mibiz.com 1.45% 47.23x
theoaklandpress.com 6.60% 46.36x
pressandguide.com 2.03% 45.58x
dbusiness.com 3.19% 44.94x
detroitjockcity.com 1.69% 44.13x
macombdaily.com 5.81% 43.84x
hourdetroit.com 4.89% 42.48x
realestateone.com 2.85% 40.42x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Web attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Detroit Trip Planners audience is Detroit News.

Content Affinity Composition Index
Detroit News 30.49% 23.36x
International Development & Health 0.04% 14.28x
Michigan Cluster 42.28% 12.85x
Local & Travel England - Northern England 0.14% 12.75x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.65% 11.38x
Shipping & Logistics 0.12% 10.65x
Mining & Natural Resources 0.07% 10.36x
Public Policy Media 0.77% 10.12x
South Carolina Travel 0.06% 9.92x
Clean Energy 0.07% 9.83x
Composition Percentage: The overlap percentage between the Detroit Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Detroit Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Detroit Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male