Dstillery Audiences

DIESEL VEHICLE SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Diesel Vehicle Shoppers Audience

Below you'll find more information about the Diesel Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Diesel Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Diesel Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diesel Vehicle Shoppers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 64.42% 112.83x
Dodge Vehicle Shoppers 53.85% 98.47x
Jeep Vehicle Shoppers 48.40% 92.95x
Honda Vehicle Shoppers 37.18% 92.01x
Corvette Enthusiasts 41.67% 83.91x
Subaru Vehicle Shoppers 29.17% 81.50x
Tractor Shoppers 48.08% 80.25x
Mazda Vehicle Shoppers 28.53% 79.27x
Truck Drivers 49.36% 78.94x
Product Manuals Researchers 37.82% 78.38x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diesel Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diesel Vehicle Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.40% 2.18x
Maurices 0.02% 1.32x
American Eagle Outfitters 0.01% 1.21x
Victoria's Secret 0.01% 1.06x
The Childrens Place 0.01% 1.01x
Old Navy 0.01% 0.90x
Mens Wearhouse 0.01% 0.89x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diesel Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diesel Vehicle Shoppers audience is ford-trucks.com.

Website Composition Index
ford-trucks.com 35.00% 83.44x
f150forum.com 15.30% 64.35x
corvetteforum.com 11.65% 60.88x
hotrod.com 11.50% 55.66x
axleaddict.com 11.99% 52.51x
justanswer.com 17.62% 51.91x
thehulltruth.com 10.75% 47.91x
gunbroker.com 9.79% 47.43x
manualslib.com 17.67% 45.35x
equipmenttrader.com 10.56% 44.86x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diesel Vehicle Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 8.65% 41.84x
Motorsport Equipment 6.41% 39.99x
Garden Power Equipment 8.65% 37.19x
Auto Enthusiast Information Researchers 10.58% 33.54x
Motorcycles & Snowmobiles 11.86% 29.41x
Car Forums 62.82% 27.00x
Texas Off-Roading 0.09% 26.84x
All-Terrain Vehicles 18.27% 26.57x
Classic Car Enthusiasts 21.79% 25.55x
Woodwork 5.77% 25.36x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diesel Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male