Dstillery Audiences

DIESEL VEHICLE SHOPPERS

Audience Size: 7.2 Million Devices

Explore the Diesel Vehicle Shoppers Audience

Below you'll find more information about the Diesel Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Diesel Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Diesel Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diesel Vehicle Shoppers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 42.55% 22.69x
Dodge Vehicle Shoppers 38.21% 20.29x
Jeep Vehicle Shoppers 31.33% 19.21x
Quads and ATV Enthusiasts 37.17% 19.07x
Corvette Enthusiasts 29.46% 18.23x
Tractor Shoppers 33.95% 18.02x
Ford Mustang Enthusiasts 27.69% 17.66x
Camaro Enthusiasts 29.84% 17.45x
Truck Drivers 30.10% 17.10x
Xtreme Sports Fans 30.38% 16.55x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diesel Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diesel Vehicle Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.37x
Belk 0.01% 1.07x
Express Outlets 0.00% 1.00x
Columbia 0.01% 0.94x
Mens Wearhouse 0.20% 0.93x
Dressbarn 0.04% 0.93x
Lane Bryant 0.04% 0.91x
Chicos 0.04% 0.90x
LL Bean 0.00% 0.86x
Jos A. Bank Clothiers 0.12% 0.84x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diesel Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diesel Vehicle Shoppers audience is powerstrokenation.com.

Website Composition Index
powerstrokenation.com 2.41% 34.22x
powerstroke.org 4.34% 34.21x
dieselbombers.com 2.08% 34.13x
duramaxforum.com 3.72% 33.55x
thedieselgarage.com 1.18% 33.05x
cumminsforum.com 5.83% 33.02x
thedieselstop.com 4.73% 32.23x
dieselplace.com 3.31% 31.91x
dieselpowerproducts.com 4.00% 31.26x
duramaxhub.com 1.47% 30.81x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diesel Vehicle Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 13.96% 16.55x
Motorcycles & Snowmobiles 5.37% 15.47x
Rural Living 0.20% 15.45x
Auto Body Upkeep & Repair Researchers 5.63% 14.74x
Car Forums 38.72% 14.38x
Auto Enthusiast Information Researchers 10.13% 14.01x
Car Keys, Locks & Remotes 7.88% 14.01x
Trucks 5.73% 13.86x
Classic Car Enthusiasts 17.67% 13.18x
Home Improvement Contractor 2.06% 13.15x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diesel Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male