Dstillery Audiences

DIESEL VEHICLE SHOPPERS

Audience Size: 6.7 Million Devices

Explore the Diesel Vehicle Shoppers Audience

Below you'll find more information about the Diesel Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Diesel Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Diesel Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diesel Vehicle Shoppers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 41.97% 22.68x
Dodge Vehicle Shoppers 38.05% 20.12x
Jeep Vehicle Shoppers 32.97% 18.84x
Quads and ATV Enthusiasts 37.30% 18.53x
Corvette Enthusiasts 31.27% 17.62x
Tractor Shoppers 33.34% 17.43x
Ford Mustang Enthusiasts 29.39% 17.30x
Truck Drivers 29.20% 17.14x
Camaro Enthusiasts 32.03% 17.09x
Xtreme Sports Fans 28.36% 15.79x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diesel Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diesel Vehicle Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.54x
Belk 0.01% 1.00x
Lane Bryant 0.03% 0.99x
Eddie Bauer 0.01% 0.88x
LL Bean 0.00% 0.83x
Columbia 0.01% 0.82x
Dressbarn 0.03% 0.81x
Lorna Jane 0.00% 0.80x
REI 0.01% 0.79x
Old Navy 0.04% 0.78x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diesel Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diesel Vehicle Shoppers audience is powerstroke.org.

Website Composition Index
powerstroke.org 4.79% 51.47x
powerstrokenation.com 2.85% 51.32x
dieselbombers.com 2.31% 51.14x
atptrucks.com 0.06% 50.69x
duramaxforum.com 4.07% 50.28x
sinisterdiesel.com 0.12% 50.11x
rudysdiesel.com 0.23% 49.97x
dieselforums.com 0.02% 49.58x
dieselautopower.com 0.03% 49.28x
dieselorings.com 0.17% 49.27x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diesel Vehicle Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 15.00% 16.22x
Motorcycles & Snowmobiles 5.10% 15.10x
Rural Living 0.23% 14.37x
Car Forums 41.32% 14.07x
Auto Body Upkeep & Repair Researchers 6.29% 14.02x
Car Keys, Locks & Remotes 8.05% 13.84x
Auto Enthusiast Information Researchers 10.53% 13.67x
Trucks 6.22% 13.08x
Classic Car Enthusiasts 19.39% 13.02x
All-Terrain Vehicles 9.28% 12.86x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diesel Vehicle Shoppers audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999