Dstillery Audiences

DIESEL VEHICLE SHOPPERS

Audience Size: 6.4 Million Devices

Explore the Diesel Vehicle Shoppers Audience

Below you'll find more information about the Diesel Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Diesel Vehicle Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Diesel Vehicle Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diesel Vehicle Shoppers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 42.08% 23.85x
Dodge Vehicle Shoppers 38.66% 21.10x
Jeep Vehicle Shoppers 31.80% 20.08x
Quads and ATV Enthusiasts 37.38% 19.78x
Corvette Enthusiasts 30.54% 18.82x
Tractor Shoppers 33.38% 18.56x
Ford Mustang Enthusiasts 28.17% 18.55x
Truck Drivers 29.64% 18.23x
Camaro Enthusiasts 30.95% 18.17x
Automotive Service Professionals 27.94% 17.43x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diesel Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diesel Vehicle Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.51x
Belk 0.02% 1.09x
Eddie Bauer 0.01% 1.05x
Joe's Jeans 0.00% 0.89x
Gymboree 0.02% 0.85x
LL Bean 0.00% 0.85x
Express Outlets 0.00% 0.84x
Lane Bryant 0.03% 0.82x
Chicos 0.03% 0.80x
Zumiez 0.02% 0.77x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diesel Vehicle Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diesel Vehicle Shoppers audience is powerstrokenation.com.

Website Composition Index
powerstrokenation.com 2.90% 58.55x
powerstroke.org 5.03% 58.52x
dieselbombers.com 2.43% 58.28x
duramaxforum.com 4.25% 56.98x
thedieselgarage.com 1.33% 56.30x
cumminsforum.com 6.70% 55.79x
thedieselstop.com 5.73% 53.82x
dieselplace.com 3.85% 53.77x
dieselpowerproducts.com 4.43% 52.19x
dieseltruckresource.com 4.85% 51.88x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diesel Vehicle Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 15.37% 16.65x
Motorcycles & Snowmobiles 5.57% 15.65x
Rural Living 0.25% 14.97x
Auto Body Upkeep & Repair Researchers 6.37% 14.62x
Car Forums 42.43% 14.36x
Car Keys, Locks & Remotes 8.69% 14.11x
Auto Enthusiast Information Researchers 11.15% 13.97x
Trucks 6.33% 13.79x
Classic Car Enthusiasts 19.64% 13.32x
All-Terrain Vehicles 10.07% 13.09x
Composition Percentage: The overlap percentage between the Diesel Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Diesel Vehicle Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diesel Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male